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7 Ways to Increase Your Website Traffic With Pinterest

7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

1. Add Your Website to Your Pinterest Profile

One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

2. Have Your Website Mentioned in the Alt Tags of Your Pictures

As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

3. Add Your Website to Your Pin’s Description

If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

4. Put Your Website Address Inside Your Pins

Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

Another reason to put your website on your own pins is to protect your brand and visuals.

I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

5. Add Rich Pins to Your Pinterest Account

In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

6. Link Uploaded Photos Back to Your Site

One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

Add Your Website to Comments on Pinterest

Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.




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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • http://www.BaptismalGownsPlus.com Anne-Marie

    Thank you for the suggestion to include my website in the description section and in the Alt tags of the photo’s. I hadn’t been doing this consistently – you reassured me that these procedures are important.

    • http://www.mcngmarketing.com Vincent Ng

      Hi Ann-Marie, I think in this day and age it seems like there’s so much to do. But I’m glad to hear that you were already doing this, and hope that it bring your more sales and success.

  • http://blog.digitalinsights.in Digital Insights

    Great article Vincent, The best way to drive traffic to your website is through your website as you rightly mentioned.

  • http://futureexpat.com Karen Goodman

    I really like the WordPress plugin jQuery Pin It Button For Images. It lets you choose from several options for the pin description and also lets you remove the pin from any image you don’t want. This is helpful if you use an image from another blogger to encourage the pin to go to the original source. I use both the Hupso plugin and the Pin It button. On Hupso, I have twitter, facebook, G+, LinkedIn, email and print. I used to have Pinterest here too, but if someone clicked this Pinterest button, it used the photo size and photo name as the description…which is a terrible description. I dropped the Pinterest button from the Hupso list to encourage people to use the Pin It button.

    My big point here is to test it yourself and see what description comes up automatically from any pin it buttons you have displaying on your site. If you don’t like it, then remove that button and find another one that lets you specify the default description.

    • http://www.mcngmarketing.com Vincent Ng

      I agree with you Karen, there’s so many ways to program a Pinterest button it’s hard to get consistency across the board, unlike Twitter or Facebook buttons. It’s vital to test out what type of plugin works best with your site. I’ve even had a Pinterest plugin clash with another plugin. Thanks for sharing those tools as well as your advice.

      Happy pinning.

  • http://niceandnicer.com/ Magda { nice and nicer}

    Thank you for this interesting article. It is a good idea to add website to the description of photos which I upload.

    • http://www.mcngmarketing.com Vincent Ng

      Thanks Magda, I think just taking that extra 2 seconds to add a website can do wonders for people who are using Pinterest with their desktop.

  • http://www.sociallysorted.com.au Donna

    Thanks for featuring my blog Vincent – I must admit I find SEO for images to be another “job” but you are right, it is important! …and Go Canada in the Hockey!

  • http://bestonlineaffiliates.com/mark-thompson/traffic-backdoor-review-is-it-really-possible-to-get-instant-traffic/ Mark

    Great post I didn’t think about putting my website in all those places. Those are some great tips to get more pinterest traffic back to my site. Thanks!

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  • Nan Toja

    Hi everyone..

    This Article is so good, thank for the writer of this article..

    Our product are glass product and I am hoping that it will help to promote our website

    http://www.sanfranciscomirror.com

  • http://www.tecktide.com suraj

    Very well written post.
    I am also on pinterest can you add me.

  • http://webdesy.com/ Vitaliy Kolos

    Hey there, it’s a great article you got here. Is that OK to use it in order to create a video (screencast) and place it on my own site? It goes without saying that I’ll give you credits :)

  • Jim D

    Hi there and thanks for the article. Do you think Pinterest might be downgrading pins in search that have a url in the description? Also, what’s your thoughts on longer descriptions vs short?

    Been looking in the Popular section of Pinterest and I haven’t seen any with urls in the description and mostly quite short descriptions. More info with a url would seem to make sense for a website and be used more often, but they’re not as far as I can see, which might indicate that Pinners are finding short descriptions/no url appears more in search.

    • Vincent Ng – MCNG Marketing

      Hi Jim, from what I’ve seen, I don’t think they are downgrading pin descriptions for search results specifically. I think it’s only because so few people do it. I’ve actually had a result show up as number two that had a url in it. As for long versus short, from my understanding, shorter descriptions are better due to mobile friendliness, but I have seen long descriptions show up as well. It’s mostly a numbers game, more pins tend to use short descriptions, therefore more pins with short descriptions to tend to show up.

  • Dirk

    Hi Vincent! I was interested to visit your Pinterest when I read your post but I can’t find it. Anyway, I followed your Pinterest tips to increase my website traffic and it was really a huge success. Thanks for the tips! I might made a great mistake if I wasn’t followed you!

    Dirk, http://www.serpshake.com

    • Vincent Ng – MCNG Marketing

      Glad to hear that it’s helping you out Dirk. Pinterest is so great at driving traffic.

  • ghostboi683

    I would like to thank Vincent for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.

    This article has helped me A LOT. You see, I’m starting a new venture. This is the first venture of mine where I will be really trying to drive good free traffic. I never really tried before. This new venture (site) is ‘the one’. It literally HAS to work if I can get enough quality, targeted traffic to it, and this site could make BILLIONS. So what I am looking for is high quality, PERMANENT (no work needed to maintain – long term – hands-free), targeted, free traffic, and this article has laid out some of these types of traffic sources. Some very good ones.

    High quality, permanent, targeted free traffic is the best type of traffic you could get. It’s hands free and pure ROI. So I highly recommend that anyone reading who needs traffic look into it. Some good high quality, permanent, targeted, free traffic sources you could use are number one, BaLooZo ( http://baloozo.com/get-instant-autopilot-targeted-website-traffic.html ), an ad site where you could post a permanent ad and push it to the top of the search results for your keywords and your category’s page 10 times a day, and there are advanced ad statistics. There are also feature PPC ads that go on top of the free ads that you could bid on for the first position, with a $0.001 load minimum and a $0.001 click minimum, in case you want to eventually pay for traffic, as well. You just sign up, post a permanent free ad and you’re getting permanent, free traffic forever.

    Number two is http://flickr.com, a photo sharing site. To get traffic with this site you have to create interesting, niche targeted images or take interesting niche targeted photos or screenshots, sign up, upload the photos using proper tags (keywords) to make the traffic targeted, and say in the description of the photo: “Feel free to use this image, but give credits to http://www.yourwebsite.com.”, and then you’re getting permanent, targeted, free traffic forever from people sharing your photos and crediting your link.

    Thanks a lot, Vincent. You really don’t know what this means for me and how much you’ve just helped me.

    Does anyone know any other ways I could get permanent, targeted, free traffic? I would be ever-thankful if you could share one with me.