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Add New Life to An Old Blog Post With Pinterest

Day 11 of 31 Days to a Better Pinterest Page. For day 11, the task is to bring new life to an old blog post by creating a pinnable image for it. #PintalysisAcademy

Welcome to day 11 of the 31 Days to a Better Pinterest Page.  Day 11 is going to be a fun one, because you’re going to see the power in promoting an old blog post of yours but with a new twist.

Do you have an old blog post that still rings with wisdom today but was written before the age of Pinterest? Then it’s time to introduce that great piece of content to your Pinterest community.

Death to Stock Photos as Featured Blog Images

Before I started Pinterest, I used generic stock photos on the blog post, but these generic stock photos aren’t particular helpful for spreading a blog post on Pinterest. As a matter of fact I want you to say it with me, “Death to stock photos as featured blog images!”

One of my early articles I wrote was about 9 Steps for forming the right social media plan. The original featured blog image for the post wasn’t well designed, and I noticed that when I pinned that image on Pinterest, it didn’t get a lot of repins and traffic back to my site.

I felt the content was valuable but I knew the image wasn’t pinnable.  So I created a new image to replace the old one. One that would grab people’s attention. The number of repins that the new image received compared to the old was much more dramatic, more eye catching and more funny as well.

Social Media Planning

Though I don’t have the statistics for the old image, I know it wasn’t more than 20 repins, but once the new image image received over 80 total repins.

Create Amazing Blog Content, but Also Create a Kick Ass Blog Image

I truly believe it’s important to create amazing content, and amazing content is definitely worth sharing. And amazing content is no longer just the words that are being written, it’s the images that accompany your old blog posts as well.

I’m sure many of us remember the dark days of blogging when it was acceptable to use a generic image or stock photo as the featured image.

We just wanted to grab people’s attention with a visual and get them to continue reading. Blogging was so much simpler then. But now it seems that as bloggers, whether for personal or professional reasons, we have to step up our game and think like online publishers.

If an old article of yours has a lot of tweets, a lot of Facebook likes, but you’re noticing that there isn’t a lot of pinning going on, then you’ve stumbled onto a Pinterest gold mine. It’s obvious that people love the blog post. That’s why they’re spreading the content. But what may prevent people for sharing your old blog post on Pinterest is a lack of an amazing pinnable image.

Make it easy for people to pin some of your old amazing content. Make a pinnable image for that old popular blog post.

Amazing Pinterest Tools for Design Are Available

Excellent tools like Canva, and PicMonkey can help you create those images. Canva is great tool, and I use it once a while, and I would be using it more often but unfortunately there’s one particular font that I’m really fond of that Canva doesn’t have yet. But it truly is an outstanding tool, and Canva offers some great tutorials.

Here’s the beautiful aspect of this, in the future you may find that the featured blog image you created isn’t great (nobody starts off creating amazing featured images) then you can always go back to it months later and improve the image again.

Day 11 Actionable Step:

Look for an old blog post that’s been popular among your readers and social media followers but doesn’t have a great pinnable image for it. Create a new image for that blog post that can be pinnable and then share it with your followers on Pinterest.

Once you’ve created the image, and put it as the feature image, share the post with your Pinterest community, and see what type of traffic you receive. If you’re starting off with your Pinterest account, you’re probably not going to see a lot of results.

But if you have an established community, be prepared to be dazzled by how many people on Pinterest take an interest in your old blog post.

Additional Resource:

Have you heard of place pins? I’ll be talking about them in an upcoming post, but here’s a primer with 6 Ways to Promote Your Business with Pinterest Places. 

What’s an old blog post that you’re proud of that you want to share with the Pinterest community? Why do you love it so much. Feel free to share it all in the comments.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • mathfour

    It took forever, but I located the top page on my site (a pillar article, not a post) and made a fun image that (hopefully) will get even more pins and shares.

    Excited about doing this for others, too, but it’s very hard!

    Thanks, again, Vincent!

    • Vincent Ng – MCNG Marketing

      Hi Bon. I agree, designing and creating images can be quite time consuming but I’m hoping the rewards will pay off big time for you. But the fact that you’re going to keep doing it for other posts…that makes you a trooper. Let me know how it all goes, I’d love to hear your results.