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Add a Pin it Button to Your Blog or E-commerce Site

Day 15 of 31 Days to a Better Pinterest Page. On Day 15, it's all about finding the right Pin it button for your blog or e-commerce site. #PintalysisAcademy

Welcome to day 15 of the 31 Days to a Better Pinterest Page.  Thanks so much for joining me on this journey as I’m just a little under than half way there.

For day 15, I’m going to be writing about adding a pin it button to your website to make it easier for your readers and your customers to pin content to their Pinterest page.  While there are many users who use Pinterest’s bookmarklet tool, there are many others who don’t have it, or may be using Pinterest on another computer while they scan through your website.

This is why it’s vital to make it as easy as possible for people to pin from your website.

According to Shareaholic, Pinterest drives more referral traffic to online publishers than Linkedin, Twitter and Reddit combine. That’s quite amazing considering that the number of users on Pinterest dwarfs those on Twitter, Reddit and Linkedin.

In article reported by Piquora, it stated that 50% of social sharing on an iPad happened with Pinterest.

This is why having a Pinterest social sharing button can help elevate your website’s traffic to the next level.

Check out What Other People Have Pinned from Your Website

As a matter of fact, there may be  a lot of people who are already pinning content from your site who you may not be aware of. Type in www.pinterest.com/source/(yourwebsite.com) and see what the results are.

Concerns over Copyright

The biggest concerns will be copyright infringement. This is why even though many businesses and professional blogs understand the power of Pinterest, they know that there are pictures that do not have the right to be on any other network. This is common with agreements when paying for stock images.

However, if you own the copyright to your photos or are using photos where permission is given freely to distribute the photos and use for commercial purposes, then there’s no reason why you shouldn’t have a Pinterest share button for your website.

Adding a Pin it Button to Your E-commerce Platforms

Adding  a Pin it buton to your commerce platform can be as easy as eating apple pie, or may need the help of a developer to help implement a social sharing button site wide depending on the actual platform itself.

For example, if you have an Etsy shop, Etsy does the hardwork for you and has a social sharing button. Here’s an example from Julie’s Elegant Crafts. 

Etsy Pin it Button

With Shopify you’re able to download an app, like Shop Connection.  It’s has a five star rating on Shopify and has 92 reviews. It allows for Shopify owners to add sharing buttons to their site at $9.99 per month.

The other Shopify app that has received positive reviews is the Beetailer Social Widget. It’s free to use, and has received a 4.5 star rating based on 67 reviews.

If you’ve got some money  to spend and are looking for a robust social analytics system that allows you to keep track of the number of social interactions and how they result in sales, you may consider looking at AddShoppers.

They produce a plugins and extensions for a variety of different social networks, and even have a social sharing incentive button where shoppers are able to get discounts for sharing.

But here’s an example of site that is using AddShoppers.

http://www.mountainkhakis.com/products/women/outerwear/ws-americana-jacket.cfm

One of the features that Addshoppers has that I really adore from a customer side is their social sharing widget that offers discounts. I ended up socially sharing this jacket, and received $5 dollars off. How cool was that? I wish more e-commerce platforms would do that.

Sometimes it’s not the amount of discount that matters, but being recognized for socially sharing does.

Here’s an example of the coupon that pops up after social sharing on Pinterest occurred.

AddShoppers pop up example of a discount.

Adding a Pin it Button for Your Website

There are A LOT of different social sharing buttons out there. Popular platforms that include the Pinterest sharing button on the sides include AddThis and Sharethis button. For my site, I have included AddThis buttons which show up at the very top.

The beef I have with Addthis button is that they don’t show off the number of repins that I’ve received. The number of shares can play a role in the credibility of my content and acts as a social proof.

There is also the jQuery Pin It Button for Images, a plugin available for self hosted Worpdress, which is what Social Media Examiner users, which pops up when a mouse hovers over them.

j Query Pinterest Plugin

I personally use a Premium plugin created by Chris Gutherine, known as the Pin Button Attraction. (Affiliate Link)

This allows me to create a Pin it button that shows up on the top right hand corner of any image I choose in my WordPress site, as well as shows the number of repins that the site has received.

One of the features I like about this is that the pin button is mobile friendly for sharing. Unlike a hover button which would require a mouse to hover over it, tablet and mobile phone users won’t be able to do that, and therefore relying on a hover button for sharing on these devices may are not effective.

I find that if you have a set of social sharing buttons that you’re fond of and just want to add the feature then this is a great plugin.

However, if you’re looking for a premium plugin that has more features and allows you to choose the primary image then the Pinterest “Pin it” button is an excellent choice. It allows you to choose the image you want people to pin, as well as creating customized hover buttons if you would like.

This is a great plugin for people who want to create a horizontal featured image for their WordPress blog, but will have a customized long image show up when people use that particular pin it button.

For sites like Wix and Blogger, they both have Pinterest social sharing buttons integrated into their platforms now.

Day 15 Actionable Step:

If you website does not have a Pinterest sharing button, take action to explore the different options that would work best for site. Don’t hesitate to add one, because you never know who’s going to reshare your content!

Additional Resource:

Curious to know the pin count is for a specific blog post or site. You can check your stats on PinPlugins.com 

Do you have a favourite Pin it button? Please share it in the comments for others.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • mathfour

    Are you really not supposed to pin images you got from a stock photo site? I buy mine and then add text, crop, etc. so they are fun to pin. Just dropped another $175 on a set of credits for images, in fact. So if I can’t use them for pinning… #ARG

    • Vincent Ng – MCNG Marketing

      You have to look at the terms and conditions extremely carefully. A few stock photo terms say that you are given permission to use it once for commercial purposes, or something similar. If at any time it becomes used for more than than, then some can technically come after you, since the photos are now being distributed for others to use. The issue is that the pin’s source url can be changed, and so you’ve assisted in distributing the content. It can be argued that since you knew that there’s a chance that the photo was going to be willingly distributed (because you are hoping for repins) and that people have the right to change the source of the url that this could be considered a breach in the agreement. Just make sure you read all the terms and agreements very very carefully.