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How to Easily Post a Pinterest Pin onto a Facebook Page

The Easiest Way to Post Pinterest Pins onto Your Facebook Page. More Pinterest marketing tips and tutorials found on MCNGmarketing.com

This blog post will go over how you can easily post your Pinterest pins onto a Facebook page or group from within the Pinterest platform.

Anna Vanlandingham, from Pinterest Pro, for sharing this with me. It’s greatly appreciated.

Connect Your Pinterest with Your Facebook Account

Now before you can post directly to any Facebook page or Facebook group from Pinterest you have to connect your personal Facebook account with Pinterest.

You can easily do this by going to the desktop version of Pinterest and going to your account settings and scrolling down to the section about logging in with your social networks. Make sure you connect your Facebook account.

Now you’re ready for the next step.

Connecting to Your Facebook Account

How to Post Pinterest Pins Onto Facebook Pages 

In order for you to post onto a particular Facebook page or group, click on your desired pin until it expands.

How to Easily Post Pinterest Pins on to Facebook Pages

Once it does, you will see a Facebook share button at the top right hand corner.  Click on it and a drop down menu will now appear. The drop down menu allows you to post Pinterest pins onto your personal Facebook timeline, a friend’s timeline, Facebook pages and groups and through private messages.

How to Easily Post PInterest Pins on Facebook by @mcngmarketing.

It also shows a preview of what the pin will look like on Facebook.

If you happen to be a social media marketer this means that you can now post pins onto any particular Facebook page that you manage.

A Word of Caution…

This has nothing to do with actually posting as so much about the fact that when you do connect your Facebook you are still using your personal account. And Pinterest will put your personal Facebook url in the header.

Rebekah Raddice on Pinterest

 

This means people can check out your personal Facebook page, so ensure you have them on the proper privacy settings.

A popular question I get asked is whether we can replace that personal Facebook url with a Facebook business page url. At the time of the writing you can’t, but if that does change I’ll make sure to update this blog post.

If you’re interested in doing the reverse, and want to post Facebook posts onto Pinterests, that’s not as easy. This blog post will explain how. 

To get more tips on how to improve your Pinterest marketing, make sure you sign up for my newsletter.

How to Get Readers to Pin A Specific Image from Your Blog

How to Get Readers to Pin a Specific Image from Your Blog Post. A step by step guide by Vincent Ng of MCNGMarketing.com

Have you ever wanted to have one featured image for your blog post, but you wanted people to pin a specific image (maybe a very long one)?

For example, here’s the image I have on top of my blog post 4 Pinterest Tips to Make Your Pins More Searchable.

How to create a specific pinnable image for Pinterest for your blog.

But when people use the official Pin it button with their browser, or a generic Pin it button at the top of my blog post, the following image options will show up.

How to Choose A Specific Pinnable Image for Your Blog by @mcngmarketing.

You will notice at the top left hand corner is an image that you won’t find on my blog post. Instead it’s hidden in the “back” and only comes up when people use the Pin it button.

This allows you to create an image for your blog and have a specific pinnable image to be used for Pinterest that people will notice first. (Isn’t that great!)

This is incredibly useful for blogs that find great success with long pins but prefer not to have these images in their blog post.

A great blog that’s making wonderful use of this tactic is DamnDelicious.net. You will see that many of their pins have reached the 1 million repin club.

She will have generic photos of all the food she’s cooking up, but when you push on the Pin it button on the top of her blog post, a long, beautiful and pinnable image is shown on the top left.

I truly believe this is why she’s been so successful at getting multiple pins repinned over 1 million times.

The one thing to be aware about is that if you have a Pin it button that hovers over a specific image, then that specific image will still be chosen as the pin.

Encourage Readers to Pin A Specific Image from Your Blog 

Here’s how you can do that with each blog post, regardless of whether you use WordPress or not. 

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>

You can get more details about how this code works on Pinterest’s official business blog.

Let’s break it down line by line:

<img src=”http://cdn.mysite.com/myimage.jpg” (This is the image that you want to use on your blog post.)

data-pin-url=”http://mysite.com/mypage.html” (This is the url you would like the pin to redirect to. So if you don’t know your blog’s url yet, you can leave this blank and put it in after you have your final url.)

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>(This is the preferable image that you would like people to see first at the top left hand corner.)

How to Find the URL of the Pinnable Image

In order to use a specific pinnable image you must upload that image first to your site or blog. If you are using WordPress, you will need to upload it to your media library.

With WordPress, once you upload the image, all you need to do is click on your media library, and click on the image that you want to use as your pinnable image.  Now look at the right hand side. It will contain the url of your specific image.

This is the url you want to use for your pinnable image in the third part of the code.

Replacing a Blog Image with a Pinnable Image

Adding A Custom Description for Your Pinnable Image

You can also prepopulate the Pin’s description as well. The last line in the following code in between the “…” allows you to put in any description that you want. If you don’t, usually Pinterest will take the alt tags of the image as the Pin’s description.

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”

data-pin-description=”Baked Mozzarrella Cheese Sticks”/>

Here’s A Peek At My Pinterest Coding for my Blog Post

<img class=”aligncenter wp-image-2495 size-full” src=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/4-Tips-to-Make-your-Pins-more-Searchable-e1419366463442.jpg” alt=”Pinterest Marketing Tip: Can’t find your pins on Pinterest? Here’s 4 tips to help your pins be more searchable within Pinterest. ” width=”350″ height=”466″

data-pin-url=”http://www.mcngmarketing.com/4-pinterest-tips-to-make-your-pins-more-searchable-on-pinterest/”

data-pin-media=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/How-to-Get-Your-Pins-Found-On-Pinterest.jpg” /></a>

WordPress generated the first part of the code when I aligned the image, and filled in the alt description. The highlighted in red part was then had to manually add the rest to create the pinnable image of choice.

And that’s how you encourage readers to pin a specific image from your blog post. Now go and create those amazing long pinnable images!

I’m not really a coding person, but I’ll do my best to answer any questions you might have. Please feel free to leave them in the comments.

If you’re looking for more tips on how on improving your Pinterest marketing, then make sure you sign up for my newsletter.

8 Tips For Marketing Your App on Pinterest

8 Tips for Marketing Your App on Pinterest by @mcngmarketing. I reveal how you can get more downloads for your app within Pinterest.

Pinterest announced a partnership with Apple that allows pinners to directly install iOS apps from pins within the Pinterest app from their iPad or iPhone. These new type of pins, referred to as app Pins, will only show up on iOS Pinterest apps. The app pins will have a blue “install” button next to the Pin it button on the top right hand corner as seen in the embedded tweet below.

Will Pinterest Change the Way People Discover and Search For Apps?

One of the biggest challenges that app developers face is having their apps discovered among the millions of apps that are available. There have been a few startups and sites that have tried to make app discovery by search much easier, but it seems that there isn’t a dominant go to tool for that.

When you think of doing a search on the Internet, you most likely think of using Google. But if I asked ten different people to name me the number one app search engine, they probably would have trouble.

With Pinterest that could all change. Users may be able to discover apps while scanning or searching Pinterest. Over time (I would say in a period of 2-3 years) people will start to type in search terms such as “Health App” in the Pinterest search box to help them discover new and amazing apps.

This is exciting news for apps and startups who are looking to expand their reach and grab a whole new audience, especially if you don’t have millions of dollars to spend on marketing and advertising. This means that Pinterest has the potential to be the go to place to discover apps.

This means apps and mobile games need to be ready to use Pinterest as part of their marketing. So how do you market your app on Pinterest? Here are 8 tips to help you out.

How to Market and Get Your App Discovered on Pinterest

1) Create Beautiful and Pinnable Images

Melissa Megginson, the Marketing Manager at Tailwind, a Pinterest analytics company, offers this advice:

“If I were to give just one piece of advice to app developers, it would be to invest in crafting beautiful, pinnable images to boost with promoted pins.

“You can pour as much time and money as you’d like into Pinterest, but if your images aren’t eye-catching enough you won’t gain any traction.

“There are great free tools like Canva and Unsplash (an amazing free stock photo site) that can help make even the most design-challenged a pin creating machine.”

Creating a pinnable image means creating a pin that people want to click through and repin. This is the first step to getting your app pin to go viral.

Pinterest now allows you to directly download apps within their Pinterest app on iPhone and iPad.

2) Use Promoted Pins

As mentioned earlier by Melissa, you should strongly consider using promoted pins to advertise your app.

Promoted pins is one of the ways that you can advertise on Pinterest.  You choose a particular pin you want to promote, choose the keywords that you want the promote pin to show up for, and then choose how much you want to spend for the campaign.

Promoted pins charge based ont he number of clikc throughs to your website, and repins are free of charge.

You can decide the maximum price you want to pay for each click, and the daily budget set for the advertising campaign.

Let’s say you an app like the one from Hip2Save.com, which is all about finding the best deals and coupons.

hip2save coupon

You can create a pin, have it promoted for search terms like coupon app, or couponing. With promoted pins you can also target users who are exclusively on the iPad and iPhone ensuring that the people who see your app pins are the only ones that will have the option to directly download your app. .

In order to have promoted pins for your Pinterest account you need to have a business account and apply for promoted pins. For the moment, only U.S. based businesses are allowed to use promoted pins.

(You can’t see me right now, but I have my sad face on because I’m Canadian, so I can’t use promoted pins for my own business. I have in other countries who feel the same way.)

Here’s a video by Ileane Smith from BasicBlogTips.com that goes into detail about promoted pins.

3) Don’t Just Pin Your App. Create a Lifestyle Around It.

Kelly Lieberman, the host of #PinChat, that takes place on Twitter on Wednesdays at 6pm (PT), offers this advice for app startups:
“Pin images and content that relate to the overall lifestyle associated with using the app. Inspire, inform, and be helpful.

“Here is an example of an app that is doing all of this http://www.pinterest.com/myfitnesspal/ MyFitnessPal.

If you’re hoping that your app is going to skyrocket just because you pinned it, guess again. Creating a Pinterest account means being a resource to your followers and pinning what’s interesting, educational and entertaining for them. It’s not just all about your app.

If your followers feel that you’re helping them then they will be more interested in downloading your app.

4) Hire an Influencer to Curate a Board For You About Your App

One of the ways to get your app out in the open on Pinterest is to hire a Pinterest influencer to help curate a Pinterest board.

For example if you happen to launching an educational mobile game that’s for children, you may want to pair up with an influential pinner in the parenting or educational space. The influencer can create the board and add educational pins to the board and include app pins for download.

However, Pinterest’s terms of service dictates that people cannot be paid to pin specific pins. So make sure you play nice with Pinterest.

5) Link Your App Pin Back to App Store

When you create your app pin, ensure that you have it linked back to your app download page.

To do that, go to the desktop version of Pinterest and click on the pencil icon when you hover over a pin.

A box will pop up, and there’s a place near the bottom that reads “Source.” In that box you can add your download link for your app.

How to Edit The Source of a Pin on Pinterest

With any pin that you've pinned on Pinterest, you're able to change the source url.

6) Create a Lot of Different Images for Your App

One of the most beautiful aspects about Pinterest is that you can create many different visuals for your app. Think of all the images that would relate to your app and have some of them link back to your download page on iTunes.

The more images that you can create around your app, the more chances of it being discovered by a user.

7) Use Reviews and Testimonials

Do you have some great reviews for your app on iTunes? Why not create pins that show off those wonderful testimonials and have those link back to your iTunes download page.

Here’s a pin that’s a testimonial for the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. You can do the same for your app. As a matter of fact, Peg has a whole board that’s dedicated to awesome reviews for the book she co-authored. I would suggest you do the same for your mobile app or game.

Add testomials about your app to your Pinterest account.

8) Use Keywords

If you want your app to be discovered, you have to put keywords in your pin descriptions.  To get an idea of what keywords your potential app users are search for, go to the Pinterest search bar on the desktop version of Pinterest and start typing in keywords you believe people are searching for. When you start typing, you will start to see auto suggestions that could be of help.

A little bit of information can go a long way. By adding keywords into a client’s pin description I was able to get the pin 4500 repins and over 200,000 monthly impressions. My little secret – I made sure that the pin contained more than one keyword, and so it ended up showing on the top of the results for two words.

Search Box on Pinterest1

Another way to find out what type of words your audience is searching for on Pinterest is to use Guided Search. Guided Search terms are suggestions that show up on tiles just below the main search box after you’ve typed in a search term.  This will tell you words that people are typing that are associated with your search term.

Let’s say you have an app that’s focused on the city of Vancouver. Other terms that are also associated with it include, Island, BC, and Canucks. These are keywords you may want to include in your pin descriptions assuming they are relevant.

Guided Search on Pinterest

Good Advice…

And as a final word, here’s some helpful advice from Azure Collier from Constant Contact that’s good advice, not just for apps, but for all businesses using Pinterest.

“If you want to use Pinterest for marketing, make sure that the content you share connects to a business goal and helps to increase branding and awareness.

“Pin content that makes it easy for people to purchase your product and drive business. But don’t just sell on Pinterest. Become an information hub of created and curated content.

“Share your expertise by pinning tips, facts, stats, your blog posts, your infographics, helpful information from your website, and your videos. Curate content from other sources that’s useful for your followers and reflects their lifestyle in relation to your brand. When you strike the right balance of content, you’ll grow your Pinterest followers and your business.”

A big thank you to our contributors fort their advice:

Melissa Megginson:

Melissa Megginson is the Marketing Manager at Tailwind, a platform that helps you schedule pins and provides Pinterest analytics.

If you happen to be heading to Social Media Marketing World 2015, make sure you drop by and say hi to her. Tell her Vincent sent you!

Feel free to test out their scheduling tool for free at Tailwindapp.com.

Kelly Lieberman:

Kelly Lieberman is the host of #PinChat on Twitter, a Twitter chat that covers a different Pinterest topic every week on Wednesdays at 6 PM (PT) and 9 PM (ET). You’ll often run into other Pinterest enthusiasts in the chat such as Jeff Sieh of the Manly Pinterest Tips Show or Kim Vij from the Educator’s Spin on it.

Kelly also runs the BEST DAMN Facebook group, PinChat, but you should join one of her #PinChats on Twitter before joining the Facebook group.

You can find Kelly on Twitter @Tribe2point0.

Azure Collier:

Azure Collier Azure Collier is a Social Media Content Manager at Constant Contact, where she develops content for the company’s Pinterest and Instagram channels, creates and presents webinars on social media and email marketing best practices, and writes for the Constant Contact blog. Follow her on Twitter at @azurecollier.

Gender Search on Pinterest: How to Market to Men on Pinterest

How How to Market to Men on Pintrest using gender based Pinterest search results @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog #PintalysisAcademy

Pinterest Search Results Will Differ For Men And Women

Pinterest announced in late January of 2015 that the gender of the user will influence how Pinterest results are shown to him or her. The visual discovery tool that has been used mostly by women is now able to show results to men that are more relevant and less “womanly.

If you’re a woman that types in the search term, movies into Pinterest search, you may see pins related to Titanic, Frozen, or the Notebook. It seems that the theme of romance movies comes up. But with the new search, men may see movie pins related to Gladiator, Guardians of the Galaxy and Fight Club as the top results.

The Number of Men Using Pinterest Doubled in 2014

Pinterest announced that the number of men using Pinterest doubled in 2014, but this still makes up a minority of users. What’s interesting to note is that there are more men that use Pinterest in the U.S. than read Sports Illustrated and GQ combined.

Late in 2013 I made the prediction that in 2014 there would still be problems trying to get men to jump aboard Pinterest. And the main reason for this is because of the irrelevancy of many search results when men use it.

First time and non frequent users of Pinterest don’t go and follow boards – they use the search box.

And over time if search results don’t bring back what you want, you abandon using the search engine. And Pinterest is a search engine, and in many ways is superior to Google.

If users aren’t able to find what they need they’re going to abandon using search engine. For those of you who remember the days before Google, you will remember how horrible it was using search engines like Lycos.

There’s a lesson to be learned in all of that.

You have to give users  what they want. And that means giving men relevant information as soon as possible. New users are only patient up to a point before they abandon a network or any search engine.

Now with a search engine that provides results based on gender, it’s assumed that men are going to get more relevant search results.

This is good news for both users and for businesses. I truly believe that we’re at a point where more men are going to be using Pinterest as a search engine, but it’s still going to take another two years before it becomes mainstream.

The question is, “How to market to men on Pinterest?” Here are three guidelines.

How Your Business Can Market to Men on Pinterest

If Pinterest wants to be incredibly profitable and wants more advertisers to jump on board, they know that they HAVE to grow the amount of active males users.

With Pinterest being serious about growing their male users, you should strongly consider using Pinterest to grow your business. And here’s how to get started on your Pinterest marketing.

1) See If There’s A Hot Bed of Activity Going On For Your Product or Service

The first thing that you want to do is to see if what you’re selling or something related to what you are selling is already on Pinterest.

To get an idea of what’s popular and whether people are interested in what you have to sell, type in your product in the Pinterest search box. If you happen to sell chairs, then you can see what type of chairs that men are paying attention to on Pinterest.

How Your Gender affects Pinterest search results by @mcngmarketing.  You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blogHere are the first few search results for chairs when using a female user account.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

When looking at Pinterest search results, what you’re looking for is the repin activity regarding this product and the type of photos that are being used. Notice if the pins are just product shots, or products in an environment, or if they’re pins with people using the product.  All those details will matter in trying to grow your Pinterest business with male users.

Pinterest’s job is to provide relevant results. And so they are constantly adjusting search results to match what most people are looking for and clicking on.

For example, when you type in glasses, you’ll notice eye glasses pop up versus drinking glasses for the first few results, and that was decided by users’ actions and engagement with pins.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

If Pinterest finds that people click through on pins related to eye glasses more than pins about drinking glasses, then that’s how they know that they should show eye glasses more often for the search term “glasses.”

When you’re able to see what pins already exist and are already popular, you can start to create pins around the same themes and with some results you’ll notice the same color themes.

2) Used Guided Search for those Gender Keywords

Guided search is a type of search recommendation tool for Pinterest searchers. The goal of Guided Search is to help you find what you’re looking for, or to help you discover what you’re looking for that you’re not aware of.

In the previous picture, you will have noticed words that are above the pins. The tool that recommends those search terms is known as Guided Search.

With the new gender based search results with Pinterest, Guided Search itself also receives a bit of a gender twist.

What’s great for you, as a business, is that you now know what type of words male and female users are searching for and you can start to add those keywords into your pin descriptions.

Go back to the earlier photo and look at the recommended search terms. Now look at the photo below, and notice the Guided Search terms that show up on the tiles for the search term glasses for a female user.  Some of them are the same, while others are quite different.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

In the Pinterest search results for males, you’ll notice that Guided Search recommends the term etching, but with the female search results, it’s not shown in first few results.

If you happen to be targeting males on Pinterest, you now have some insight into the type of search words that they are using to find your products.

3) Use Pinterest Data For Content Creation

What’s I love about this new feature is that Pinterest is giving you a lot of free data. A lot. And you have to take advantage of that, because if you don’t someone else already is. I know, I’ve consulted for some of these businesses that use this technique.

The most popular guided search term associated with glasses, is “For My Shape.” People are genuinely curious to know what type of glasses fit what shape face. And if you run a glass store, and have a blog, then this definitely needs to be one of topics for your blog.

Once that blog has been written, and you’ve created an image for it, post it on Pintrest.

Alisa Meredith and Tina Gammon of Scalable Social Media did this with one of their clients to help him generate hundreds of leads. They created e-books, landing pages, and blog posts based on what was popular on Pinterest to help their client be extremely relevant to his Pinterest audience.

Not Every Search Result is Gender Based on Pinterest

Not every single search is going to bring up results that are different based on your gender. Search terms such as small speakers, and shampoo still show up with the same results.

This doesn’t mean that as a male oriented business that you shouldn’t get started with your products on Pinterest. This is because over time, Pinterest will keep refining their search until they can find that great balance. It never quite ends. The same way that Google will always tweak little things to ensure that search results are more relevant.

If you’re a business owner who sells manly products, I encourage you to go to Pinterest, search up products that you sell and see what’s there, and to at least start a Pinterest account. A good business doesn’t just think about the now, it also thinks about where its future customers are most likely going to be.

Additional Resources About Pinterest Marketing:

4 Tips to Make Your Pins More Searchable on Pinterest

Podcast: Pinterest Search Engine Optimization

The Pinterest SEO Checklist

Podcast: How to Use Pinterest for More Exposure

For more tips to help grow traffic and sales with Pinterest, make sure you subscribe to my newsletter.

How to Advertise on Pinterest

Explore How Pinterest Advertising Works by @mcngmarketing. In this article we explore the two different Pinterest promoted pins, and which one is right for your business.

So you’re interested in learning how to advertise on Pinterest?

Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?

The Tale of Two Promoted Pins

Currently Pinterest offers two types of advertising systems, also known as Promoted Pins.

The first type of Promoted Pin, is known as reservation style Promoted Pin.

This style of Promoted Pin was in beta testing in the later half of 2014, and a few select Pinterest partners, that had millions to spend on advertising, such as the Gap, General Mills and Target were part of this exclusive club.

As of January 1st, 2015, all U.S. based Pinterest advertising partners were allowed access to the reservation style promoted pins.

What’s wonderful about reservation style promoted pins is that these promoted pins can be seen within a user’s board.

For example, Kraft, one of Pinterest’s advertising partners, may want to advertise a new BBQ sauce. They create a pin for it, and using the reservation style promoted pins, the BBQ sauce promoted pin may show up in boards titled, “BBQ Ideas, BBQ Chicken, BBQ Party” and more.

Pinterest announced that reservation based promoted pins were open to “all U.S. based partners.” What this means is this type of advertising is NOT open to everyone, just people who have been established as advertising partners and have a pre established relationship with Pinterest.

These types of promoted pins are charged based on the number of times the promoted pin is shown, also known as CPM (cost per thousand impressions).

In an article written by AdAge, the reported price to become this type of advertising partner requires that your company have at least one million dollars to spend on Pinterest advertising. Now if you don’t have the funds for this type of advertising then the second type of promoted pin is more for you.

Could Promoted Pins be Shown Next to Clicked on Pins?

However, it seems that Pinterest may be changing the way that people see their pins on the desktop version of Pinterest. The picture below hasn’t been rolled out to everybody yet.

With the new version, related pins are shown on the right hand side, which takes away attention from the main pin. This is prime real estate for a Promoted Pin since this is above the fold and doesn’t require scrolling.

How to Advertise on Pinterest by @mcngmarketing

I believe it’s truly something to watch out for in 2015. But if you don’t have millions to spend, but you still want to get in on the action as a small business, then read on my Pinteresting friend.

How Small Businesses can Advertise on Pinterest

Before you start reading everything. I have to make it clear that Pinterest advertising and Promoted Pins in all its glorious forms are only available to U.S. based businesses, so good hearted Canadians like myself who have a Canadian based business, or if you’re like my friend Maarten Boribedi from Spain, well…we’re out of luck.

But if you’re like my friend Jeff Sieh, of the Manly Pinterest Tips show, who happens to be from the U.S. and has access to them, then you’ve got better luck than me.

The second type of Pinterest advertising is known as auction based Promoted Pins or self serving Promoted Pins. These types of pins are based on a bidding system. The more you pay for your advertising, then generally the better the position of where your Promoted Pin will be placed.

These type of ads are based on how much you’re willing to pay for per click, also known as cost per click. You don’t get charged unless someone clicks through to your website.  You don’t get charged based on impressions, nor does Pinterest charge you for repins when it does happen.

If you are a U.S. based business here’s a step by step guideline on how to get started with Pinterest advertising and Promoted Pins.

Step 1: Get Your Pinterest Business Account

First you have to have to have a Pinterest business account. If you have a personal account, all you have to do is switch over to a business one and fill in the new information.

Step 2: Get Approved for Promoted Pins by Pinterest

Once you have a Pinterest business account, what you want to do next is apply to be approved for promoted pins. One of the most common questions I get is how long it takes to get approved.

For some it takes about three weeks (could be shorter), while other businesses never get approved.

If you’ve waited for a while, and haven’t heard anything back from them, then give Pinterest a shout and ask them about the advertising application. This may speed up the process.

Step 3: Create Your Pin for Pinterest Advertising

You can only advertise pins that have already been created onto one of your boards. You cannot custom make a pin exclusively for the use as a Promoted Pin and have it disappear into the night like a Snapchat after the campaign is over. 

Now before creating your pin, you need to ensure you follow Pinterest’s rules for advertising. It seems like a lot, but in reality it’s not too bad.

Some of the rules you need to be aware about are:

  • You’re not allowed to have a call to action button on your pins, such as “Click on this wonderful amazing pin, because it will lead you to Batman’s bat cave.” Not happening.
  • No advertising drugs, booze, guns or porn.

Say No to Drugs!

  • Can’t have more than one hashtag in your Pinterest description, and that hashtag should be related to your brand, not a generic one, like #SocialMedia. (One of my most popular articles on my blog is about best practices with Pinterest hashtags.)
How to do Pinterest Advertising.

Yes, Pinterest only allows up to one hashtag in their promoted pins.

Step 4: Choose the Right Pin to Promote

Once you’ve created your pin, you need to have that pin belong to a board you created. Then you can select that pin to be promoted.

How to Advertise on Pinterest by @mcngmarketing. Discover the two types of Promoted Pins on Pinterest, and which one is right for your business.

Here’s what not to do….

It’s important to ensure that you choose a pin coming from one of your own created boards, not from a group board you joined.

A client I worked with in the past didn’t pay attention and chose one of their pins that happened to be pinned to a group board that he didn’t create. So when his Promoted Pin started getting pinned hundreds of times, it also attracted new followers to the board.

Guess who got the new followers? Unfortunately it wasn’t my client, it was the person who created the group board. Make sure it comes from your Promoted Pin is chosen from your own board because every time that happens I shed a tear in my dreams.

Step 5: Choose Keywords Your Customers are Searching For

Choose the keywords you want to target that customers are searching for.

Pinterest offers some estimated numbers for weekly searches for search terms, but for any search that’s lower than 5,000 then it won’t tell you.

If you don’t have access to the advertising platform, then you won’t have access to the search numbers.

The good thing is that if the search terms you want to advertise for add up to more than 5,000 Pinterest will tell you these estimated numbers.

When I typed in the search term, natural make up, the estimated amount of times it was searched on Pinterest was approximately 10,000+ times each week.  However if you choose more options such as city, device, gender and language then you’ll get a lower number as you’ll see in step 6.

How to Use Pinterest Advertising by @mcngmarketing. Find out the two types of Promoted Pins on Pinterest and which one is right for your business.

However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

Nifty Pinterest Tip for Finding Out Estimated Numbers:

When you’re using estimated Pinterest numbers, you’re probably going to run across a lot of searches that are less than 5,000.

The search term, marketing ideas, is searched for less than 5,000 times a week. But I still want to know how many people are searching for it.

How to Advertise on Pinterest by @mcngmarketing.

I will then search for a term that has move than five thousand weekly searches. In this case I decided to use the search term Pinterest fail. The total amount of estimated searches then jumps up to 15,000 plus for both terms, this because you can choose multiple keywords for your promoted pin. There’s no limit to the amount.

From there, I delete the search term “marketing ideas” on the side, and it tells me that the estimated amount of search is 11,000 for the search term Pinterest fail. I then subtract that number from the cumulative total from both terms and I’m left with knowing that the search term marketing ideas has approximately 4,000 weekly searches.

Which means that marketing ideas is searched for approximately 16,000 times a month on Pinterest.

Step 6: Choose Your Location, Language, Device and Gender.

The next part is where you can choose some of the nitty gritty details of who you want to target.

With your promoted pin you can choose which U.S. cities to target (not all are available, but major ones are), which language the Pinterest users have chosen for their account, as well as their device such as iPad, or desktop and their gender as well.

You can also choose the language in which you want to target users. So if a user has their account in Japanese, but living in U.S. you can exclusively target these users.

As you start getting more granular with your details, you will notice that the amount of searches for that search term will decrease.

Step 7: Choose a Max Cost Per Click Budget for Your Promoted Pin

This is where you can bid on how much you want to pay for your clicks. I would advise that as a small business to choose a low CPC. Not too many people are advertising on the site right now, so there isn’t a lot of competition.

Here’s a bonus tip. If you find that you’re not getting results for a CPC, slowly raise the prices of CPC bidding. You may be surprised to find out that just by adding one more cent to your CPC that you may see dramatic results.

Another aspect to keep in mind for these types of promoted pins is that each pin has their own rate for CPC. So if you want a particular Promoted Pin to show up in a more prominent position then you will want to up your bid for that pin.

Ensure that you have the right URL destination. If you want to see how successful a particular pin is at converting to sales, then you may consider using a UTM tracker.

Now if you were hoping that  Promoted Pins to lead back to a landing page that requires a sign up, Pinterest says that’s a big no no, because they want to preserve the user experience and integrity of Pinterest.

How to Advertise on Pinterest by @mcngmarketing.

Step 8: Create Your Pinterest Campaign

When you create your Promoted Pin they must belong to a campaign. A Pinterest advertising campaign should be designed around one particular theme.

So if you’re doing a campaign to promote a specific holiday sale, you may want to name your campaign Valentine’s Day promotion.

Each campaign can have as many promoted pins as you want and you can have several campaigns going at one time if you like.

From there you can set the duration of how long you want your campaign to go or you can let it go for as long as you like.  From there you would be able to choose a daily maximum budget you like to spend. There are no minimums and maximums from what I can see.

And then the Promoted for that campaign needs to be approved by Pinterest, and once it does, then it’s launched and ready for Pinterest users to see.

Oh there’s one thing, you’ve got fill in your billing information and then it’s ready to roll. There’s also some really great analytics that come with Pinterest advertising to help you understand which search terms converted best in terms of clicks, how many repins a particular Promoted Pin received and so forth. I’ll be covering that in my next blog post.

But if you’re more of a visual person and prefer video, Ileane Smith made this great video about Promoted Pins.

Remember how I was talking about my friend Jeff Sieh earlier on the blog? Well he’s launched the Manly Pinterest Tips Podcast, and it’s beyond awesome. Listen to some of his episodes at his website, Manly Pinterest Tips.

Got questions about Pinterest advertising? Leave your questions in the comment section and I’ll answer them the best I can, and to stay up to date about Pinterest, make sure you subscribe to my newsletter.

How to Use Pinterest for Lead Generation (P2P Episode 21)

Find out how to use Pinterest to Generate more leads to your business.  http://www.mcngmarketing.com/episode20

Have you wondered how to use Pinterest to generate more e-mail sign ups? Or wouldn’t you love it if you could get a month’s worth of blog post ideas? In episode 21 of the Pictures to Profits podcast, the dynamic duo Alisa Meredith and Tina Gammon of Scalabe Social Media discuss how to use Pinterest to generate more e-mail sign ups, and for their blog and content curation. Here are some tips that they discuss in the podcast:

Tips for Generating More Leads with Pinterest

  • Ensure that the offer you create for your landing page is a premium offer. Offer a free e-book or video, but it should be an offer that’s of interest to your particular audience. This way it will help increase your leads.
  • Create new pins to replace older pins if you find that the older pins are no longer as effective as they used to be.
  • Create a variety of different pins that would appeal to a different type of audience. Don’t just create one.
  • Ensure that your pins are of high quality and use text over pins to help attract the right audience.
  • Look at other people’s pins to get inspiration and to find out what’s popular on Pinterest and how you can use those pins to create amazing pins of your owns.

 Tips for Generating Social and Blog Content Using Pinterest

  • Search on Pinterest for ideas that would be relevant to your audience. See what topics are trending and hot by looking at the number of repins these topics have.
  • Cross promote your popular pins across a variety of social networks like Google Plus and Twitter. Ensure that the visuals are adapted to the appropriate social network.
  • To help drive people back to your Pinterest account, consider using a #PinoftheDay, a pin that you can promote on other social networks.

Alisa Meredith

Links and Resources

7 Costly Mistakes Business Make on Pinterest with Alisa Meredith

Canva 

Scalable Social Media – Pinterest Smart Feed – Time for Businesses to Get Smarter About Pinterest

Scalable Social Media on Pinterest

Scalable Social Media on Twitter

Alisa Meredith’s Twitter Account   hear us on Stitcher Pictures to Profits on Itunes Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.  

How to Launch a Profitable Online Course (P2P Episode 20)

How to launch a successful online course with Greg Smith of Thinkific on the Pictures to Profits Podcast with Vincent Ng. http://www.mcngmarketing.com/episode20 In episode 20 of Pictures to Profits Podcast, I’m joined by Greg Smith, the CEO of Thinkific. Greg successfully transitioned from being a full time lawyer to teaching online courses, and from there, he co founded Thinkific, which is an online teaching platform that allows businesses and individuals to teach their own online courses.

Greg shares his tips for what it takes to launch a successful course, and what some of the downfalls may be. Greg and his company were instrumental in helping me develop my own online course. It was a goal of mine that I had back in early 2014, and with their help, I was able to do a successful launch that resulted in $2000 in sales in one week.

If you’re curious to know more about Thinkific, Greg and I will be hosting a webinar on November 4th at 12 (ET) and 3pm (PT). Register for the webinar here. 

Tips for Launching A Successful Video Course:

Research What Your Audience Wants

  • Know what people want to learn. Greg suggests that you send an e-mail or a survey to your e-mail list and ask them what they want to learn. You may be surprised to find out that peole are looking to learn some basic concepts.
  • When you do have an inkling of what people are looking for, write a blog post about it, and see what type of comments and how many comments are left behind. If you have a small community, a blog post that has ten comments may be considered a lot, or maybe it’s one hundred comments. But if you find that blog topic generating more discussion than others, then you’re onto something.
  • Check out if the course has been designed by someone else and see if it is selling. If there’s an online course, and you notice that people are paying for it, then you know there’s a market for what you want to teach.

Tips for Launching for A Successful Video Course

  • Decide who the course is actually for. If you’re trying to teach a course that applies to everybody, or can be too generic, then you’re probably not going to find success. Instead, choose a niche or particular audience who you can be an expert to. For example, there are a lot of marketers out there teaching Twitter, but if you can teach a course on how to use Twitter to generate online sales, then that’s for a specific audience.
  • Ensure you sell something that you  know. This is important for credibility and for your own business. If you go out there, and start teaching what others know but you haven’t personally experienced, or are familiar with, then eventually others will find out.
  • Teach a “How to” course. If you want people excited about what you’re teaching then ensure that you’re offering how to do something, and are providing a step by step guide. This vitally important. If you’re just providing courses that are “knowledge dumps” but don’t provide actionable step, then the chances of the course selling are a lot less.
  • There are a variety of niches out there that are profitable, such as ethics, yoga for kids and much more. So don’t dismiss your idea yet, it could be an extremely profitable niche.
  • You don’t need a large e-mail list, though it helps. What’s more important is that you understand what problems your audience is having and to be able to provide a solution to those problems.

Greg

Interested in Starting Your Own Online Course?

If you’re interested in learning how to launch your own online course, come and check out the webinar that both Greg and myself will be hosting on November 4th 12 ET. If you’re curious to know what the platform is like you can also take a look at the Pintalysis Online Academy for a preview of what’s possible on the platform.

Addtional Resources:

Thinkific Teaching Platform Thinkific Webinar Suvey Monkey hear us on Stitcher Pictures to Profits on Itunes Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results

How to use Pinterest to Launch Your Etsy Business

7 Costly Mistakes Businesses Make on Pinterest

How Well Do You know Pinterest? (Take the Quiz)

How well do you know Pinterest? Take the Pinterest Quiz and see how you do! www.MCNGmarketing.com/pinterest-marketing-quiz

So you think you know Pinerest eh? (Yep, that’s the Canadian stereotype in me coming out.) Well now is the time to put you to the test and see what you know about Pinterest with this Pinterest quiz.

Take out your ninja bandanna, because it’s time to find out if you’re a Pinterest Ninja!

QUESTION 1:  Which of the following is NOT a factor when it comes to Pinterest pin search results?

A) The keywords you put into your pin’s description.

B) The number of repins that the pin has.

C) Whether it’s a rich pin.

D) The vertical size of the pin.

ANSWER: D.

Pinterest doesn’t accept pins under a certain size, but whether your pins are more horizontal or more vertical, this has no bearing on the how it shows up in Pinterest search results.

However, factors such as keywords in the pin description, the number of repins a pin gets, and whether it is a rich pin or not are all factors that help with Pinterest pin search results.

You can learn more about Pinterest search results in this article. 

QUESTION 2: As a Pinterest Business page, you can use Pinterest message to contact…

A: people you follow.

B: only people who you follow and follow you back.

C: people who follow at least one of your boards.

D: anybody who is using Pinterest.

ANSWER: C.

Once a user has followed you on Pinterest, you can send her a private Pinterest message. This means that you can communicate on a one on one basis with your most loyal Pinterest followers who repin your pins constantly and develop a better relationship with them.

It’s also a great way to share pins and plan projects.

To find out more about Pinterest messaging, check out Scalable Social Media’s article. 

QUESTION 3:  Which of the following is NOT in the top three most pinned categories?

A: Hair and Beauty

B: Food and Drink

C: DIY and Crafts

D: Home Decor

ANSWER: A.

Hair and Beauty is actually the fifth most popular pinned to category, behind Holiday and Events. The first most pinned category is Food and Drink with 20% of pins belonging to that category. 12% go into DIY and Crafts, and 11% go into Home Decor.

This is based on data provided by RJ Metrics. 

QUESTION 4: Which social network has the highest average order spend per session?

A: Twitter

B: Polyvore

C: Pinterest

D: Facebook

ANSWER: B.

According to a study done by Rich Relevance, Pinterest had an average order value of $199. 16, placing it in second. Polyvore, another visual social network actually had an average order value of $383.34 per session make it the top dog.

Facebook’s was $92.27 and Twitter’s was $58.02.

You can read the study by Rich Relevance here. 

QUESTION 5:  Which of the following factors influence board search results? (Choose all that apply.)

A: How frequently you pin to that board.

B: How many followers you have.

C: Keywords in the name of your board.

D: Keywords used in your board’s description.

ANSWER: All of the above.

Boards that get pinned more frequently are believed to be more relevant. And so if one of your boards is not attended to over time, and consistently, then it will drop in rankings.

The number of followers plays an important role, but another interesting factor is the number of people who you follow as well. So the less people you follow the higher your board search rankings can get.

Keywords are always important, and you want to use exact keywords in your board name and as soon as possible. Not all search results will be the exact keyword, but it helps A LOT in rankings.

Keywords in your board descriptions are good for longtail keyword searches. (Longtail keywords are words that don’t get a lot of searches but are extremely relevant, such as the search term “killer whale cupcakes.”)

Read this article to find out how to search optimize your boards on Pinterest. 

QUESTION 6: Which of the following is true about hashtags on Pinterest? (Choose all that apply.)

A: With Pinterest advertising you’re only allowed at most one hashtag in your pin description.

B: Hashtags are only clickable on the internet versions of Pinterest.

C: Generally using generic hashtags like #Marketing or #Tokyo in your pin descriptions can help your pins be found in search results.

D: Hashtags are always indexed by Pinterest search engines, similar to Twitter.

ANSWER: A and B.

With Pinterest advertising, Pinterest only allows at most one hashtag in your pin description for the promoted pin to be approved.

Hashtags are also only clickable on the desktop and mobile internet versions of Pinterest, but don’t work on mobile apps.

As for C, you should avoid using generic hashtags, because once people click on them they are taken away to a search results page that will most likely NOT have your pin in it. To find out more about how hashtags work, check out this article about the best ways to use hashtags on Pinterest. 

QUESTION 7: Which aspects are true about group boards on Pinterest? (Check all that apply.)

A: You MUST mutually follow each other to get invited to a group board.

B: Members of a group board have the right to invite others.

C: The person who started the group board is the one who receives the increase in their follower count. None of the other members do, regardless if people followed the board on another user’s Pinterest account.

D: Secret boards can also be group boards.

ANSWER: B,C,D.

“Answer A” used to be true in the past, you both had to follow at least one board from each other. However, at the time of this writing, this is no longer true. Now you can form groups with people who follow at least one of your boards, but as the group founder, you no longer need to follow that other person.

QUESTION 8:  Which ONE of the following can you not do on Pinterest?

A: Change the order of your boards on Pinterest.

B:  Change the order of your pins in your Pinterest boards.

C: Change the source url of any of your pins to any website.

D: Change a public board into a secret board.

Answer D:

Once a board has been declared public, you are no longer able to change it into a secret board. It’s permanent. Now some of you may be wondering about B, and go, you can’t change your pin order on Pinterest.

Pinterest doesn’t have any internal tools to allow you to do this, but the tool Pin4Ever does. You can read more about how to rearrange your pins in this article.

Question 9: True or False?  Pins in your main feed are shown in the chronological order that they are posted by people you follow, similar to Twitter. 

Answer: False.

Before August 2014, this was true. However, engineers at Pinterest have changed the way your Pinterest feed is shown.  No longer is it about the chronological order that people post pins, instead there are several factors that influence how a Pinterest feed is shown.

According to an article by Ahalogy, two factors that are an influence on how pins show up on your feed and the feeds of others are:

1) How many pins link to the same content.

2) How often a pinner pins, and the quality of content that’s being pinned.

You may also see related pins, pins that Pinterest feels you would be interested  in based on what you’ve pinned in the past, as well as pins that you have selected as part of your interests.

QUESTION 10: Which superhero is the best of all time? Like THE BEST!

A: Superman

B: Batman

C: Wonder Woman

D: Green Lantern

Answer: B

Batman, rocks! He’s a human being that doesn’t need super hero powers to be a hero. If that doesn’t rock, I don’t know what does. And yes, I’m aware it wasn’t a Pinterest question. :)

Did you tally up to see how you did? If you got 9 out of 9 then you are definitely a Pinterest ninja!

How Pinterest Advertising Works (P2P Episode 19)

How Pinterest Advertising Works. Interview with Andy Hayes of @plumdeluxe by @mcngmarketing. Find out how self serve Pinterest advertising work. You can listen to the interview at www.MCNGMarketing.com/episode19

Thanks for dropping by the Pictures to Profits Podcast.  and I’m happy to be interviewing Andy Hayes, who is the founder and creative mind at PlumDeluxe.com, which is a lifestyle blog that helps people create moments that matter.

Plum Deluxe was inspired after Andy witnessed her mom go through a wonderful transformation of living life during her six years of living with breast cancer. After her diagnosis, she spent time traveling the world, spending quality time with family and friends and created memories and moments that mattered.

Unfortunately Andy’s mom passed away, but her legacy and inspiration lives on with PlumDeluxe.com. Andy also shares in the podcast his journey of how Pinterest became Plum Deluxe’s number one traffic driver (yes even over Google), and how he continues to use Pinterest grow a new audience.

He’s also share with us about how the self serve Pinterest advertising platform, also known as promoted pins, works and how he is using to promote his online tea business.

Here are some key highlights from our podcast discussion.

How the Pinterest Advertising Platform Works

Currently the Pinterest advertising platform is only available through application.

Andy and PlumDeluxe.com were invited to test out the new platform, and he’s been using it to help promote the sales of his teas. He says he’s seen some success with it, and explains that Pinterest advertising works in the following ways.

  • Self serve advertising pins must be connected to a specific keyword.
  • The pin will show up as a promoted pin for that search term when approved.
  • Your promoted pin can show up for more than one keyword or search term.
  • Pricing is not allowed to be mentioned in the pin descriptions at all.
  • You are allowed at most one hashtag to use in the pin descriptions. So make sure you use hashtags properly.
  • You must create the pin first and have it pinned onto your Pinterest feed first before it can be promoted.
  • They will look at your pin and the url to ensure that they do match and that the pin is not misleading.
  • No nudity, gratituous violence, or promotion of hate.
  • You are can geo locate by metropolitan area. So if you want to target Los Angeles in your ads, you can.
  • You can target based on gender.
  • You can target based on device used.
  • You can choose the type of budget you want to allocate for a day, or for a certain period of time, or for an ongoing campaign.

Here was some helpful advice from Andy when it came to the advertising platform.

If you don’t have rich pins for your e-c0mmerce product, ensure that you do first. This way you can include the pricing in the actual pin. Depending on your e-commerce platform, this can be as simple as using an extension, or you may need to the help of a developper.

The Pinterest platform does offer insight into how many people generally look up specific search terms on Pinterest, however Andy advises on also use Google Adwords (Keyword Tool) to understand more in depth of potential keywords that people are searching for.

In terms of how long it takes for your pins to be approved for the advertising process, Andy says it only takes a couple of hours. That’s a pretty quick turnaround time.

However, there is a catch. The advertising platform is only available to U.S. businesses on Pinterest, and is not available to the rest of the world yet. If you are a business on Pinterest, you can apply to be an advertising here. You need to have a business account on Pinterest before you get approved.

Pinterest is Great for Reaching a New Audience

Andy doesn’t have some top level secrets for growing a new audience with Pinterest, instead he suggest st focusing on the fundamentals for your own blog.

This means creating images that contain text in your blog post so that it encourages people to repin content on Pinterest, as well as getting others on your site to pin your blog posts.

It’s also about taking your visual game to the next level. While Andy and Plum Deluxe, have their own studio for taking photos, Andy advocates learning how to take better photos and create better visuals. This can be especially important if you have sponsored blog posts.

A great pinnable image can help attract people to a sponsored post and keep you, and your sponsors happy.

Since starting on Pinterest about two  years ago,  Plum Deluxe has seen their followers grow beyond 18,000. A big part of this was because Plum Deluxe had several of their boards featured in Pinterest newsletters across the world.

He credits part of the reason he was featured so often was because of the incredible content that Plum Deluxe would curate.

That’s part of the reason that Pinterest is their main traffic driver.

Andrew

Links and Resources:

PlumDeluxe.com

Plum Deluxe on Pinterest

Andy Hayes on Twitter @AndrewGHayes

How to  Get Rich Pins for Your Business

P.S. I’ll be attending Social Fresh West

Are you heading off to Social Fresh West conference in San Diego on October 28th-30th. If you are, I would love to meet you in person and chat with you all things Pinteresting. Drop me a line in the comments or e-mail me if you are going.
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest