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UTM Tracking Codes and Pinterest – How They Work

What you Need to know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis
Pinterst announced that they were going to allow UTM tracking codes for pins. This is a major win for marketers and companies that rely on UTM tracking to get granular about what campaigns are working. This was a much requested feature.

What is a UTM Tracking Code?

A UTM Tracking code stands for Urchin Tracking Monitor, and it’s a type of a system that allows for bloggers, small business owners and marketers to know how well a specific campaign is doing to to drive traffic and/or lead to conversions using Google Analytics as the analytics platform.

This could be used to track Twitter ads, banner advertisements and now Pinterest!

All this information goes to Google Analytics, and so if you don’t have it for your website, and you’re a small business, you have to grab it. Extremely useful.

What’s the Benefit of a UTM Tracking Code on Pinterest

Pinterest is quite helpful in the sense that it already creates unique urls. Such as this pin’s that was created by Franscio Rosales from Social Mouths that discusses about Facebook marketing.

http://www.pinterest.com/pin/226798531209235069/

These unique urls allow you to know which pins are responsible for driving traffic to your site through Google Analytics. But it can get messy since a bunch of pins get tied up together.

With UTM tracking, split testing A/B pins is much easier, because each type of pin can be labelled for a specific campaign. You don’t have to sift through hundreds of pin urls.

With UTM, you’re able to label your campaigns with the campaign source (this is generally the referrer like Google, Yelp, March 2014 newsletter), campaign medium (banner ad, e-mail, or CPC ad) and campaign name.

What You Need to Know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis

And so for me, the main benefit is that I’m able to do A/B split testing very carefully, and this way I can create two different pins and see which one converts better to drive people to my e-mail sign up page. For me this is truly exciting!

To find out more about how to create UTM for your website visit the URL Builder site.

If you would like more of visual format, I’ve explained how all this works with a YouTube video.

The Bad News About UTM Tracking…Kind Of

Rich pins and UTM don’t mix right away unfortunately. Let’s say you own a pin that is a rich pin, and you want to add the UTM tracking code.

The only way I’ve figured out how to add the UTM tracking code to a pin is to actually change it at the source of the pin. This can be done on the desktop version of Pinterest, by clicking on the pencil icon on the top right hand corner when you hover your mouse button over the pin.

If you need to know how to change the source of the Pin, the YouTube video below will explain that in detail.

What sucks about this is that once you change the source to include the UTM tracking code, your rich pin content doesn’t show up right away. It actually reverts back to a “normal” pin. However, if you refresh the pin in your browser or you wait a few minutes the rich pin will appear again.

It’s really rich pins playing possum.

Now I tried to pin directly from the site that had UTM code in the url, but unfortunately when I used a Pin it button, it stripped away all the UTM tracking code. I’m not going to lie, that made me sad, and generally I’m a happy guy.

HELPFUL HINT: I know some of you may be tempted to add the UTM tracking codes in the description area of pins, but those urls are long and ugly, and so they will work great on a desktop version of Pinterest, but in mobile it can really be annoying to read in the description.

http://www.mcngmarketing.com/3-ways-search-optimize-your-boards-within-pinterest/? utm_source=Pinterest&utm_medium=Test%20A&utm_campaign=Pinterest%20Test%20for%20Fun

And keep in mind that 75% of the daily usage is happening on mobile platforms for Pinterest.

The Good News About UTM Tracking Codes

Here’s some excellent news about UTM. You’ll be able to know how far of a reach your pinning efforts have really gone.

UTM tracking codes will be in tact when users repin your content. This means you’re able to see the success of how your original pin did when you posted onto your own Pinterest account.

Let’s say you pinned about an e-book you’re selling, like my Pinterest to Profits with Pintalysis, and you attached UTM tracking. You may want to know how successful a single pin that you pinned onto your board did.

Having a UTM tracking code can help differentiate whether it was a single pin you pinned went viral, and help differentiate it from whether it was someone who visited your website and pinned from there that led to all that traffic.

This is because when people repin your pin, the UTM tracking code remains. This means if someone ten degrees down has repinned your pin that contains your UTM tracking code, you know exactly how that all started.

This is an excellent use of group boards, and you may want to use a UTM to track the effectiveness of virality of a particular group board you’ve joined. You’re not going to know the total number of repins down ten degrees, but you’ll know how much traffic goes to your site.

Feeling like your head’s spinning a bit from all this geek talk?

For another great article that explains UTM in more detail check out this blog post at HeyStephanie.com. I highly recommend you to read it.

If there’s enough interest I’ll host a Google Hangount explaining the foundations of all of this. All you have to do is leave a comment and if there’s 15 people interested by the end of April, I’ll do one in May.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Pinterest Announces Manliest Day to Pin

April 21st will be the Manliest Day on Pinterest

So this an interesting turn of events, Ben Silbermann, C.E.O of Pinterest has announced that April 21st, will be Men’s Day on Pinterest, the manliest day on Pinterest, where users will be encouraged to post pictures of Star Wars, power tools, and gadgets.

Currently Women Dominate Pinterest Usage by a Landslide

For those that have used the social media network a lot, you probably know that women make up between 60% to 80% of the users.

While there are some men that are using Pinterest, myself included, it doesn’t seem to be getting the same traction. Often when I talk to guys they think it’s all wedding stuff, or posting pretty food pictures (which in reality, men actually love sharing food pictures on Pinterest as well.)

I checked around, and rumors had it that it was actually because of Jeff Sieh’s online show, The Manly Pinterest Show that got the C.E.O. to create the manliest day on Pinterest.

Men’s Day On Pinterest will be April 21st

To encourage more men to go on the social network, Pinterest thought it was a good idea to actually create a Men’s Day for Pinterest to help raise the level of awareness that men can and should use Pinterest as well.

It was quoted in the Wall Street Journal by Ben Silbermann,
“Pinterest is for everyone, old, young, female and male. And as the network continues to grow, we also want to break down the barriers and beliefs that it’s just for women. I think having a Men’s Day on Pinterest will make it more friendly for men to come and explore on the social network.”

Female Accounts Will Be Shut Down On Men’s Day

What’s a little bit of a shocker for me is that if you are a female Pinterest user, and you’ve declared that’s what your gender is on Pinterest, then you’re not going to be able to use your Pinterest account on April 21st. To get access to your personal account you have to have chosen your gender as male.

Now the good news is that if you happen to be a business and have a business account, then you’ll have no problem logging in. They’re going to let busineses do what they do. They don’t want to affect people making a living.

I’m a little mixed about creating a special day just for men to use on Pinterest, after all it could backfire. One female engineer at Pinterest described Men’s Day as “completely and utterly sexist.”

But at the same time it would be interesting to see if this works out. We’ll see what happens on April 21st when Men’s Day on Pinterest comes along, and see if people are going to be pinning more about Star Wars, cars, power tools, and more.

Not that women can’t pin these things of course. Personally I’ll be away in Europe at that time so I won’t see how it all turns out, but I’m looking forward to participating in Men’s Day on Pinterest, the manliest day in 2015.

What are your thoughts, do you think it’s a good idea that Pinterest is blocking out women from using Pinterest for April 21st? Share your thoughts in the comment section.

Is Pinterest Finally Releasing an Open API?

Is Pinterest creating an Open API for apps? by Vincent Ng of MCNGMarketing.com

Back in November of 2013, Pinterest announced a specific API that was accessible to select business partners.

With that specific API companies were able to show off their most pinned products or articles from their site. Companies like Zappos, Whole Foods, and BuzzFeed are partners with this particular API.

What was really fascinating was that I was checking my social connections on Pinterest (the desktop version) and I noticed that a new section was added. The section was called Apps, and it said “You have not approved of any apps.”

Is an Open API for Pinterest in the Works? by Vincent Ng of MCNGMarketing.com

Generally, connecting apps to Twitter and Facebook are extremely common and require an API that developers have accesss to.

The simple message about Pinterest, may be a sign that an Open API may be on its way, but it’s hard to say for sure. Pinterest has known to launch certain features and then they disappear within a day.

I’ve been very fortunate in terms of breaking relevant news on Pinterest. I was the first to report that secret boards were unlimited on Pinterest. So I’m hoping this will another one that will carry through, with an open API would allow for the creation of some amazing tools for Pinterest.

But knowing Pinterest, there’s going be an approval process before anybody can create any type of app that would use a Pinterest API.

P.S.

Do you have a system of finding group boards in your niche? Please share your amazing wisdom with our readers.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Find Pinterest Group Boards Easily With This Tool

How to Easily Find Group Boards on PInterest by Vincent Ng of MCNGmarketing.com It can be a real struggle trying to gain followers for your Pinterest account when starting off. When I first started, I was lucky to get followers due to timing. Pinterest was getting a lot of coverage at the time because it was recognized as the fastest independent website to reach 10 million monthly unique visits in the U.S. And a lot of Facebook friends joined, and so we added each other on Pinterest, and that’s how I gained my first 50 for my MCNG Marketing account.

But I wanted to gain more followers, and I remember listening to a podcast hosted by Cynthia Sanchez,of Oh So Pinteresting, that talked about the power of group boards.

Pinterest Group Boards Can Be Amazing

I was so enamoured by this concept of group boards. It wasn’t just me. Those evil spammers were getting in on the action as well. I was getting group board invites left and right for some of the most ridiculous topics like baby products. Really, baby products?

Anyway, back in the wild wild west days of Pinterest, spammers and users of Pinterest could invite you to join group boards once they followed at least one board of yours. And so many of the early adopters of group boards were able to send out massive invites and have thousands of collaborators.

Of course Pinterest caught on this, and now Pinterest users have to mutually follow each other before an invite to a group board can be sent. And since this has taken place, there seems to a major pain problem for marketers and businesses,”How do I find group boards on Pinterest?”

The Best Pinterest Group Finder I’ve Experienced So Far

A few months ago there was no real easy way to find group boards. You always had to surf around Pinterest and accidentally bump into them. I did come across a Pinterest group board directory before, but it was still missing the one essential feature that I wanted, which was to preview a group board’s description before visiting the actual group board.

This is because it’s such a hassle to go back and forth to see if the board moderator was open to invitations. And then one day as I was reading an article on Twelveskip about Pinterest, they recommended a resource called PinGroupie.

I was intrigued, especially since I had never heard of anybody else in the world of Pinterest marketing mention the website. And once I checked out there site, it was amazing! It was pingasm moment.

PinGroupie is for Business Owners, Bloggers and Marketers

Walter Weiß, is the wonderful creator of the group board directory PinGroupie. Hard to believe that he created this all by himself. Like me, he finds Pinterest absolutely fascinating.

As a bit of a side note, I’ll be launching my own podcast, Pictures to Profits, in the upcoming months. Walter will be one of my guests and we’ll be talking about how and why he came up with the idea of PinGroupie.

You can check out all the wonderful features about PinGroupie in this YouTube video I created.

PinGroupie allows you to find over 32,000 group boards, the largest of any group board directory I’ve seen to date. You can search for group boards by categories, by search terms in the description, by number of followers and so much more.

The one thing that I really LOVE is that you can preview group board descriptions. This saved me so much time, because I didn’t need to go visit the website to find out whether this board had an e-mail address for me to contact.

How to Find Group Boards on Pinterest by Vincent Ng of MCNG Marketing

Instead it popped up, and guess what, within 1 week, I was able to join another 3 group boards related to business and social media and this allowed me to indirectly gain an additional 13,000 followers, bringing my indirect follower total close to 138,000 people.

I wanted to give really big thank you to Julie Grandbois, a fellow Canadian, and Pinterest user, who lives in the cold region of Edmonton for inviting me to her group boards. She makes stunning crafts and her whimisical blank greeting cards on Etsy are so beautiful, and dare I say, magical.

Do you have a system of finding group boards in your niche? Please share your amazing wisdom with our readers.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Clickable URLs Have Changed in Pinterest’s Pin Descriptions

UPDATE: Please note that Pinterest seems to have fixed the issue of clickable links. Before if you put a specific link in the description it would go to the source of the pin. This seemed to be happening for about 4 days before March 20th. Since this went on for so long, I believed that this was a permanent change, however this is no longer the case, the url that is written in the description will direct to that url. What is in this blog post is not applicable (at least for now). This was brought to my attention by Krishna De so please kindly disregard the rest of the article, unless you would like to read it for fun. Big thanks goes to Krishna for letting me know.

Tricky, Tricky. URLs in Pin Descriptions are Clickable but... by Vincent Ng of MCNGMarketing.com #Pintalysis
I first heard about this when one of the members of the members on the Google Plus Pinterest Marketing Community had asked the question regarding links in descriptions no longer leading the to the url that was typed in, so I decided to explore.

I’m going to say this right away, this is one of those blog posts that it’s just so much easier to explain through a video. So if you have three and half minutes to watch, then check out the video. If you’re at work, or reading this on bus then read on.

Spammers…YOU SHALL NOT PASS!

I don’t know about you, but it sure annoys me when I’ve worked hard at creating a pin, only to have some stupid bot (a type of software that automates) take my pin, change the descriptions and then add in their own website. I’ve seen it happen with my own pins dozens of times.

I want to tell people “Don’t click on the pin in the pin description! That’s not my site!” in the comments, but I just don’t have time to do that.

Well it seems like the good people at Pinterest have decided that enough is enough. They don’t want those nasty spammers to do that. And so those Pinterest engineers did something which I personally love. They make any url that’s in the pin descriptions clickable but it leads back to the source of the pin.

By the way, this is only for the desktop version of Pinterest since urls in descriptions are not clickable on mobile.

URLs in Descriptions All Redirect To the Source of the Pin

To prevent those bad shenanigans from spammers ever happening again, Pinterest has decided that ALL (actually there’s one exception that I’ll go into later) urls that are in descriptions will now redirect to the source of the pin.

Here’s what I mean by the source. Login to Pinterest on the desktop version, and then head on over to “Your Profile and Pins.” Now go and visit any board, and then hover your mouse on any pin that’s in the board’s collections. You should see something like a pencil popup, just like the one below of a pin I repinned from Melissa Taylor’s article about 8 types of Pinterest descriptions.

Tricky, Tricky. URL's in Pin Descriptions are Clickable but... by Vincent Ng of MCNG Marketing. #Pintalysis

Once you click on the pencil icon, then what happens is a screen will pop up and you’ll see the source box that’s at the bottom. You can’t see the full url, but the url is for an article about Linkedin’s publishing platform on Social Mouths.

Tricky, Tricky. URL's in Pin Descriptions are Clickable but... by Vincent Ng of MCNG Marketing. #Pintalysis

That means from now on all URL’s or websites typed in a pin description will all go to the source of that pin.

So if the source of my pin leads back to this url address:
http://www.mcngmarketing.com/social-media-plan-how-to-create-one-in-9-steps
but if I put in the description the url SocialMouths.com, when I click on that link, it will automatically redirect me back to the MCNG Marketing blog post.

What Does that Mean for Your Pinterest Marketing?

To me, I think this is amazing news, and here’s why. Before we needed to add the full links of a blog post or an e-commerce product in order for it to properly redirect to the source site. But now we can just put our own main website, and it will automatically get directed to the page that the pin is linked to.

No more long and ugly urls have to live in our Pin descriptions when people view them on mobile. And since they aren’t clickable on mobile, we might as well keep the urls as short as possible. I know for me, I’ll now be putting my main website, MCNGMarketing.com into every description.

The boldness of the url in pin descriptions in the main url will help it grab more attention.

Clickable URLs in Comments Go to the Source URL

I tell you, Pinterest thought of everything. I thought I could outsmart the system by putting in a customized url in the comments and have them redirect to the site I want.

Nope, that won’t work either. Any time you leave a url in a comment on any pin, that url will ALSO be redirected to the source link.

Score one for Pinterest users, and zero for those dreaded spammers who do auto commenting.

This Applies to All Links

This is pretty much a site wide change. This means that all your previous links that you’ve put in your descriptions will be affected.

There’s One Exception to the Rule

Based on what I can see there is ONLY one exception to the rule, and that is if you put in a url that involves Pinterest then it will redirect to that site. So if in your pin’s description you decide that you want share a url that’s from Pinterest, then that works out great.

So this can be the url of a pin, a url of a board, or another Pinterest user’s url, like this one for Fundraiser Help.

http://www.pinterest.com/fundraiserhelp/

What are your thoughts, do you think? Do you like this change, or would you prefer the old way? Leave your comments below.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

How to Know if Your Pinterest Board Covers are Visually Optimized

How to KNow if Your Pinterest Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis I have to tell you that I was very excited when I discovered this tool. I think it’s no exaggeration that my eyes lit it up like a ball of fire, and I almost wanted to do my happy dance.

There are a lot of different studies out there that show how to visually optimize pins, and some blog posts that talk about optimizing board covers, but the hard part to know is whether your board covers are really attracting the attention of your viewers when they see them. But before I talk about the tool, let’s talk about Pinterest board cover tactics.

Your First Two Boards Matter the Most

The design of your first two board covers matter the most when it comes to grabbing potential customers’ attention. This is because these two boards are the best prime real estate for both the desktop and the mobile versions of Pinterest.

On the Android device, the first two boards are the ones that people see first before they have to scroll down. On the desktop, since people generally scan in F patters on websites, these two boards are essential.

EyeQuant Can Tell You if You’ve Visually Optimized Your Pinterest Boards

I first discovered this tool while doing research for my upcoming book, Pinterest to Profits with Pintalysis, and it has since changed the way that I see board covers.

EyeQuant is an artificial intelligence engine that helps predict the hotspots on a website. This is done by using the data from previous eye tracking experiments and from the observation of thousands of websites. This doesn’t mean that the tool is 100% accurate, but does have a great prediction rate.

Here’s an example of Brazil’s top Pinterest expert, Denise Tonin,Pinterest page and where the “hot spots” for attracting eyeballs are.

How to use eye tracking software to optimize your Pinterest board covers by Vincent Ng of MCNGMarketing.com

Other than her board covers, notice how her profile picture draws a lot of attention for her profile. According to data from Eyequant, pictures of faces will generally grab the attention of people.

Notice that one of her board covers has big bold texts, and a good contrasting background. This is predicted to draw the attention of eyes, while the board next to it, which has smaller text, doesn’t draw as much attention.

Here’s an example of my own Pinterest account and boards.

Find Out if Your Pinterest Boards are Optimized for Pinterest by Vincent Ng of MCNG Marketing #Pintalysis

You’ll notice that my logo profile doesn’t get a lot of attention, but the title of the Pinterest account does. According to the analytical software EyeQuant, it seems that my second board cover does a lot to attract the attention of users. Based on my observations it seems that board covers with letters that are clear and big, and have a darker colour background, do much better than those that have white backgrounds.

If you notice in Denise’s board, her board with bold lettering and a black background has done well in terms of grabbing people’s attention.

Now if you look at my profile picture, you notice that it doesn’t draw a lot of attention, and you may interpret that people are better than logos in drawing a user’s attention. While this is the case for my specific profile, profiles logos, like Whole Foods draws in a lot of attention.

How to Know if Your Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis

But as you can see, based on EyeQuant, the cover photos do draw the attention of people. If I had to make a suggestion about Whole Foods’ account, I would suggest that they consider adding noticeable texts to their board covers.

Here are some Pinterest board covers created by car company, Volvo USA, they used a customized tool created by ShareRoot. Using ShareRoot, Volvo USA created customized boards. As you can see, all four board covers grabs the attention of viewers.

How to Know Wich Boards are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Visually Optimized Board Covers Will Help you Stand Out in Search Results

A really great byproduct of all of this is that when you do add texts, it’s most likely going to stand out during search results for board searches. Search optimizing your Pinterest boards with keywords is important, but making sure that once you’re found that people are going to select your board is just as important.

I want you to be the judge for yourself. Here are some of the results that showed up under board search for the word, social media marketing. Which ones do you find grab your attention?

How to Know Which of Your Board Covers are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Test it Out For Yourself

I haven’t done this yet, but I’ll testing this out and seeing if changing my board covers will have any affect in getting people to follow the boards.

What do you believe are important aspects to optimizing board covers on Pinterest. Please feel free to share in the comments.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 7 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

What are the Best Times to Pin on Pinterest?

When are the best times to post on Pinterest? by Vincent Ng of MCNG Marketing #Pintalysis

This is a big question and people want to know. What are the best times to pin on Pinterest?

Let’s be honest, there’s no easy or simple solution to this. Pinning times are just as customized as your own business.

I’m going to tell you straight up. Knowing when to pin will require work, and it requires a scientific approach. This means that you will need to test out the times that may work best for you and the times that don’t. The easiest way to find out when your pins are getting repinned the post is by using an analytics program, like Tailwind.

Where to Start to Find the Best Times to Pin?

It’s extremely vital to to think like your customer, or else you could be using the wrong Pinterst strategy for your business.

When are they most likely going to be on their phone or tablet looking on Pinterest for the resources you’re providing? For example if you’re planning a wedding planner ask your previous clients when they’re on Pinterest the most. My hunch is that they’re going to say the weekends.

You can also send out a survey using SurveyMonkey or if you can use Google Docs to create surveys.

If your business already has a large e-mailing list consider using the survey to ask them informal questions such as:

  • Are you currently using Pinterest?
  • What do you use Pinterest most for?
  • When do you find yourself using Pinterest?
  • What type of device do you use Pinterest on?
  • What city do you live in?
  • Are there certain days you use Pinterest more than others?
  • And any other questions you feel that would be valuable. And to get people to answer your questions, offer an incentive to complete the survey such as offering a free Amazon gift certificate, or to offer a gift certificate to your business.

    Where your audience is, is extremely vital. This is because the majority of users of Pinterest reside in the U.S.A and Canada, so being aware of where your followers live can play a role in your testing. For example if you noticed that you get a lot of pinning activity during waking hours of North Americans, then it may be time to move on to testing out when it’s a good time to pin to attract a U.K. audience.

    Google analytics can help you gain insight on where people are coming from to visit your site. So this will offer some additional insight to see if your pinning strategy to reach a global audience is working or not. You can read more about that at the Luna Metrics blog.

    The number of Pinterest users by country. Created by Semiocast.

    Spread Out Your Pinterest Content Over Time

    Analytic programs like Tailwind can tell you which pins, as well as what times have generally worked best. When using these types of program you want to pin across different times equally.

    You can easily skew results with such programs if you pin the majority of pins at 1pm and don’t pin again for 8 hours. The data will naturally show that these two times are the best to pin, when in reality you need to spread out when you pin over that period to test out what times may work best.

    Be Aware of Different Content that’s Active

    It’s also important that you don’t mix up your activity with what’s on strategy. The first pillar of my Pintalysis Marketing Blueprint is to always know what your business goals are and what you’re trying to measure.

    If you find that you have a flurry of activity, but it’s all happening at 4pm for fashion, it’s important to make a note that that is the best time to pin for that subject matter. But you may find that pinning recipes at that time doesn’t work so much, so try to pin recipes at a different time.

    If you find that too much activity is going on for pins that are not related to your business goals, then it’s time to focus more on pinning pins that are related to your business goals.

    Having more activity for pins that don’t help raise the profile of your business or blog are not going to help you build the right audience on Pinterest.

    When Are The Best Times to Pin According to Studies?

    According to Ahalogy analytics, the best time to pin food related pins are between 10am to 7pm and have them spread out throughout that time. They also stated that fashion does better “later in the evening.”

    To hear more about those times you can visit the Oh So Pinteresting podcast and jump to around 22 minutes to hear Susan Wenner Jackson, VP of Content Partnerships of Ahalogy discuss more about it.

    Now according to a report by Digitas and Pinterst analytics company Curalate, here are some of the best times to pin for specific categories. For fashion and retail they found that 3PM ET was good. For people who love to share automotive pins, you may want to pin on 12PM ET on Fridays, and then there are electronics, which tend to do best 10PM ET on Mondays.

    Curalate collected and analyzed nearly 10 million pins, repins, comments, likes, and keywords from over 120 brands across the auto, electronics, and fashion/retail industries. The analysis took place between March 15 to April 15, 2013. Top images for a given industry were determined by the sum of pins and repins for each photo.

    When are the best times to pin on Pinterest? - Too many according to research.  Article by Vincent Ng of MCNGMarketing.com

    You can read more details at Marketing Profs.

    According to an article by Search Engine Journal, activity on Pinterest tends to peak at 9pm and good times to pin are Saturday morning.

    Pinerly, which changed to Reachli, and now known as 10Alike came out with an infographic back in 2012 that showed that the best times to pin during the day are between 2-4pm EST, and for 8pm to 1am EST.

    And there’s also additional data that suggests that the best days to pin other than Saturday are Wednesday and Thursday.

    Pinterest to Profits with Pintalysis E-book:

    If you’re interested in taking your Pinterest marketing strategy to the next level, my wonderful e-book Pinterest to Profits with Pintalysis is currently on sale for 50% off. Pre order the book before March 31st to get my special rate.

    Breaking News! Unlimited Secret Boards on Pinterest

    Create an unlimited amount of secret boards on Pinterest. (We know for sure you can create more than six!) Article written by Vincent Ng of MCNGmarketing.com I don’t usually write blog posts at 7pm and have them go out fresh, but I really wanted to share some excellent news for people who love to use secret boards.

    Pinterest users are now allowed to create unlimited secret boards. I don’t know if this feature has been rolled out to everyone on Pinterest yet, or if it’s something that’s just in the testing, but I do know that this was one of the most requested features on the visual social network.

    Create as Many Secret Boards on Pinterest

    Here’s a screen capture of my MCNG Pinterest account that shows that I have 11 secret boards. When Pinterest first started out with secret boards, users were only allowed to create three, and then Pinterest eventually bumped that up to six, but now I don’t know if there is a limit. It could be a lot, but I didn’t want to keep creating secret boards to find out what the limit was.

    Create UNLIMITED secret boards on Pinterest now.

    Downfall of Secret Boards

    While I love that we can all create more secret boards now, the only problem is that if you create too many is that you can’t actually move them with your mouse on the desktop version of Pinterest. This means if you’re planning on using Pinterest as a tool for a lot of planning then you may have to dig through the mess to find the one you’re looking for.

    What Does that Mean For Me and You

    Well depending on what your goals are, there’s actually a lot that you can do with secret boards. With more secret boards you can actually use it to track more competitors without them knowing. You can pin their pins onto your secret boards and make notes in the descriptions. This way you can see if there are patterns to their popular pins.

    For businesses it means that they can use Pinterest as a visual tool to plan out multiple projects. These pins which should NOT reveal confidential information may be used to plan out projects in the upcoming months. Such as sketches for retail displays, or sharing helpful articles. Just make sure that it’s information that’s not going to get people into any trouble if it’s leaked.

    And remember that secret boards can act as secret group boards as well, if you need more than one team member to access them.

    Whatever it is that you decide to do, secret boards are a great way to plan and organize information.

    On a personal note, now I can plan out multiple itineraries for my future trips. I know I’m going to Japan for sure, and will be adding Brazil on the list.

    What about yourself, now that you have the choice of unlimited boards, how are you going to use them for yourself or your business?

    ——-

    Look for my new e-book coming out Pinterest to Profits with Pintalysis. The book will be selling for $29.97 and will be 150 pages long and include 5 bonus videos. If you would like to order your advanced copy for $14.97 then please feel free to e-mail me at vince@mcngmarketing.com This Pinterest marketing book will be coming out at the beginning of April. Very excited about it!

    Best Ways to Use Hashtags on Pinterest

    Best Ways to Use Hashtags With Pinterest

    I’m really proud and happy to have assisted Cynthia Sanchez with her Business for Pinterest workshop series this past month.

    There always hot topics about Pinterest that people want to know about. They want to know how to get their pins to show up in Pinterest search results, or how to drive more web traffic to their blog. There’s no doubt that one of the most controversial topics that have come across Pinterest marketing is the use of hashtags.

    What is a Hashtag?

    Let’s start off with what a hashtag is. A hashtag is simply this #. You’ll see these across a variety of different social networks like Twitter, Google Plus, and occasionally on Facebook as well. When Pinterest first came out in 2010 there was a lot of confusion about hashtags and how they were being used in Pinterest.

    Many marketers assumed that by inserting # in their description that they would automatically pop up in search results for Pinterest, similar to the way that Twitter’s search works. But this was not the case, and soon a war on how to effectively use them ensued.

    As the years have gone by, more and more brands are starting to use hashtags the smart way. Here are seven tips for using hashtags on Pinterest.

    Hashtags Lead to Search Results for that Keyword

    When you put a # in your pin’s description it will become bolded in the pin’s description when people are viewing them on the desktop version of Pinterest. This allows people to click on the # which leads to search results for Pins that may or may not contain that hashtag.

    Usually the results that are shown are a mish mash of pins that contain the words used in the hashtag. I typed in #GardeningTips onto the desktop version of Pinterest and here were some of the results that were shown.

    Hashtags on Pinterest - 7 Tips You Need to Know

    Notice that some of the results show #GardeningTips, but other pins contain Gardening tips, some have Gardening-tips, and some of the don’t even have the keywords in them.

    Not all Hashtags will be Indexed

    Just because you put a hashtag in a pin’s description doesn’t automatically mean that it will show up in search results for that hashtag. Pinterest operates very different from Twitter.

    To find out how keywords and hashtags are indexed within Pinterest search results, read my article 4 Tips to Make Your Pins more Searchable on Pinterest.

    Hashtags May Lead People Away from Your Pin

    A major con of having a hashtag on Pinterest is that it does lead people to search results for the keyword associated with that hashtag. Let’s say that I see your pin about gardening tips, I find the pin has the hashtag #gardeningtips and I click on it.

    That click then leads me to search results for that #. And since not all hashtags are indexed, the person that clicked on your hashtag has now been taken away from your pin and now is browsing someone else’s pin.

    This can be extremely troublesome when someone has click to enlarge a pin, and is seconds away from clicking on it again to be redirected to your website, only to be intrigued by the hashtag and clicks on it to disappear to a whole new set of results.

    Hashtags are not Clickable on Mobile Apps

    A big mistake on Pinterest is to assume that it works the same across all their different platforms. But Pinterest operates very differently from their internet versions compared to their mobile apps. One of the biggest differences between the mobile apps and the internet versions is that hashtags are not clickable on mobile apps.

    While Pinterest has not given the exact number of people who use Pinterest mobile apps, we do know that 75% of all daily traffic comes from mobile apps according to article by TechCrunch.

    This is important because too many hashtags written in a description can make it look cluttered and turn people off from clicking. Which leads us to the next tip.

    Don’t Overuse Hashtags

    You’ll still see this practice occur where there are pins that use dozens of hashtags in their descriptions. While this may be a popular practice on Instagram to get more followers, it can be annoying for users of Pinterest and poor etiquette.

    Create a Unique Hashtag For Your Business

    If you do want to use a hashtag for your business ensure that it’s a unique one. Try to avoid using common search terms that thousands of other pinners have used. This way when you create you own unique hashtag, when people do click on it, it will lead back to search results that are about your blog posts or products.

    To help promote my upcoming book Pinterest to Profits with Pintalysis, I’ll be using the #Pintalysis in pin descriptions that are being used to promote that book since Pintalysis is a unique word.

    Don’t Use Hashtags in Board and Account Descriptions

    You’ll see some Pinterest boards have hashtags in their pin descriptions. Hashtags in Pinterest board descriptions are not helpful because people rarely search for boards by using hashtags in front of them.

    And having them in your board descriptions and are detrimental to Google search results.

    Best Ways to Use Hashtags with Pinterest by Vincent Ng of MCGNmarketing.com


    Avoid using hashtag in your Pinterest board and account descriptions.

    Boards on Pinterest can rank very well on Google, but they have to have keywords that people are searching for with the search engine. When was the last time you decided to type into Google #YourSearchTerm? I would imagine close to never.

    Leave out the hashtags in your business name and board names and descriptions to help them rank higher in Google search results for terms you want to be searched for.

    Have you been using hashtags in creative ways with Pinterest? Leave a comment and share with other members of the community.