Welcome to day 30 of the 31 Days to a better Pinterest page. For day 30, it’s all about repinning some of your old content to get more traffic back to your site.
Bring New Life To an Old Pin on Pinterest
I bet you, you have a pin that’s generated a lot more repins than the others. Maybe it’s generated 50, or maybe 500 or 50000, whatever that amazing pin is, you have to do the world a favor. You have to repin that content to your relevant boards every three or four weeks. It would be a huge disservice to your audience and marketing, and here’s why.
1) New Followers May Not Have Seen The Popular Pin
As you continue to grow with new followers on your Pinterest page, they may have never seen your pin that you pinned from 5 months ago.
They may run into that pin by accident through another account, but why leave it to chance for them to discover your awesome pin that even Darth Vader would be jealous of? Am I right or am I right?
All bad humor aside, the same method can be applied to group boards as well. Since group boards often will have new members follow them, you should also consider pinning that great pin, that makes other pins jealous, onto relevant group boards every month and a half.
This way you’re not being to spammy, and you’re helping new members of the group board with a new resource. Win/win!
Here’s something that’s happened to me. I created an infographic about how Pinterest affects in store sales. To date the infographic has been pinned over 1,200 times. And part of that reason is that about every quarter I’ll actually repin that pin onto different boards, and inevitably the content gets repinned a few dozen times.
Pinterest Side Note:
As a side note, the infographic has been good for brand awareness, and for making impressions, but has not been a consistent driver of traffic to my site. I found that my blog articles that left some form of curiosity did much better in driving regular traffic.
2) Old Followers May Not Have Seen Your Content
Not all of your Pinterest followers check their content again and again every single day. A statistic I found on Huffington Post, said that 1 in 5 Facebook users who had their account connected to Pinterest logged in daily. That leaves quite a bit of your audience not seeing your pins, especially if they follow hundreds of different pinners and content is being added every single second.
This is why it’s important to be able to show off your pin again. Not just to new followers, but to old followers who would enjoy the pin you’re displaying.
Benefits of Repinning Old Content:
1) Increased Website Traffic
The headline says it all. By exposing your pin to new audience, and your old audience, you’re going to get more traffic back to your site.
2) Get More Repins and Engagement
If your pin is as awesome as the Batmobile, then people are going to want to repin it.
Here’s an example of an awesome picture that has been repinned a total of 27,000 times. While this took an old product and made it into a new one, you imagine if you were the one to sell the original toy and then teach people how to spruce it up. Don’t just think about showing off your original products, think about how people can use it in different ways or adapt it for their own lives.
Day 30 Actionable Step:
Choose 2 pins that have had a lot of repins in the past. Take the time to choose relevant boards to repin those older pins and then check out the engagement levels with those pins.
If you’re hitting up the road and looking for something to listen to, then check out my Pictures to Profits Podcast. The podcasts mainly focuses on using Pinterest to help grow your business, but also looks at the way visual social media is changing the landscape.
Wonderful guests such as Peg Fitzpatrick of Canva and Jeff Sieh of the Manly Pinterest Show have been guests in the past. So if you’re driving and want to learn, then check out the Pictures to Profits Podcast.
P.S. Don’t forget to subscribe to my newsletter where I reveal more Pinterest tips and tricks.
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- How to Use Pinterest for Lead Generation (P2P Episode 21) - December 5, 2014