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Go Find a Pinterest Marketing Buddy

Day 31 of 31 Days to a Better Pinterest Page. Go and Find Your Pinterest Marketing Buddy. #PintalysisAcademy

Welcome to day 31 of 31 Days to a Better Pinterest Page. I apologize for being  behind on the last post of this challenge, with the launch of my Pintalysis Online Academy, it was quite a bit hectic over the weekend. But for day 31, it’s all about getting together with another pinner and sharing ideas about how to improve your Pinterest marketing.

My Advice – Get Advice from Others

One of the problems that I have is learning to ask for help. It’s that darn ego of mine that has to try to learn everything on my own. And the truth is that it’s probably cost me thousands of dollars, and so I’m learning to try to change that part of my personality. I’m learning that I can’t do it all myself.

When I interview people for my Pictures to Profits Podcast, I learn quite a bit.  I learn what works for Pinterest marketing in some situations and what doesn’t work in others. I’ve also learned from watching Pinterest programs like the Manly Pinterest Tips hosted by Jeff Sieh.

I know that learning from others can help increase my revenue, help me serve my clients better, and make me better at Pinterest marketing.

Go and Find A Pinterest Marketing Buddy

And this is what day 31 is all about. Finding a Pinterest buddy that you can chat about Pinterest marketing. A Pinterest buddy can be a single person, or it can be a group of people who you talk to regularly about how to improve your Pinterest marketing.

I’m very blessed, I have a few people in my life that when I need to ask for Pinterest or marketing advice that they’re willing to help out. There’s nothing like being able to connect with someone who understands the Pinterest troubles your going through and can also be an amazing cheerleader to help you get going.

The goal is to find someone else who is just as serious about their Pinterest marketing as you are. You don’t have to be in the same industry, but as long as both of you, or the group of you are willing to dedicate to the art of Pinterest marketing and share willingly then you’re off to a great start.

How do You Go About Looking for a Pinterest Buddy?

If you already have someone you know and you believe would make a good Pinterest marketing buddy, then you should give him or her a ring. Chances are that she might be interested. Many people get together to talk about Facebook, but I truly believe more people need to get together to talk about Pinterest.

If you don’t have someone you know, start a relationship with someone whose Pinterest account that you admire by sending them an e-mail. Let them know that you were hoping to start to have a conversation with her, and what you would like to accomplish, and what the benefits would be for both parties.

If all goes well after the first conversation, you can request to ask if she would like to chat more regularly.

If she happens to be to busy, don’t sweat it, move and try someone else. And see if someone else is available.

Find a Good Pinterest Marketing Buddy is Like Dating

 Finding a good Pinterest marketing buddy that you can chat with is not easy. It’s a lot like dating. You go through a lot of different people who may be good candidates, you then choose one, and if you’re lucky the first date goes well.

And from that point on, the relationship develops further.

So if the first person doesn’t say yes, or isn’t as excited or serious about their Pinterest marketing as you, then that’s okay. Move on to the next person, because I guarantee you that someone out there is interested in learning more about using Pinterest for marketing as much as you.

So hang in there! Because it will be well worth it in the end.

Day 31 Actionable Step:

For day 31, connect with another pinner that you admire and contact her to see if she would be interested in having an initial discussion about Pinterest marketing with you. Tell her you’re interested in mutually sharing ideas.

Of course it’s best if you have some pre existing history with that person. So you may want to take the time to tweet them, leave a comment on their blog post, or send them an e-mail.

The goal is to have one good discussion, as if you’re having coffee, and then take it from there. If you find that one side contributes more than the other, then it maybe a skewed partnership, and eventually one side may find that the time spent is not valuable.

You want to be able to find someone who shares an equal passion in sharing and learning, and that will take time.

Taking My Own Advice

For me, I’d love to be able to talk more about Pinterest and learn from others. So if you’re interested in exchanging ideas about Pinerest, marketing please e-mail me at vince@mcngmarketing.com with your Pinterest account and let me know what you would like to learn. I won’t be able to respond to everyone.

Also, I would love to be able to exchange ideas with people who are familiar in the following areas:

  1.  Podcasting to grow an audience
  2. Converting e-mail subscribers into loyal customers
  3. How to use webinars for marketing
  4. How to launch an online information product

If you have an area that specializes in that, then it would be great to chat with you as well and exchange ideas.

Additional Resource:

Check out this great infographic created by the wonderful people at Quicksprout.

How to Increase Your Pinterest Engagement by 275%
Courtesy of: Quick Sprout

The Benefits of Repinning Old Pins on Pinterest

Day 30 of 31 Days to a Better Pinterest Page. For Day 30, it's about repinning your old content by @mcngmarketing. #PintalysisAcademy

Welcome to day 30 of the 31 Days to a better Pinterest page. For day 30, it’s all about repinning some of your old content to get more traffic back to your site.

Bring New Life To an Old Pin on Pinterest

I bet you, you have a pin that’s generated a lot more repins than the others. Maybe it’s generated 50, or maybe 500 or 50000, whatever that amazing pin is, you have to do the world a favor. You have to repin that content to your relevant boards every three or four weeks. It would be a huge disservice to your audience and marketing, and here’s why.

1) New Followers May Not Have Seen The Popular Pin

As you continue to grow with new followers on your Pinterest page, they may have never seen your pin that you pinned from 5 months ago.

They may run into that pin by accident through another account, but why leave it to chance for them to discover your awesome pin that even Darth Vader would be jealous of? Am I right or am I right?

All bad humor aside, the same method can be applied to group boards as well. Since group boards often will have new members follow them, you should also consider pinning that great pin, that makes other pins jealous, onto relevant group boards every month and a half.

This way you’re not being to spammy, and you’re helping new members of the group board with a new resource. Win/win!

Here’s something that’s happened to me. I created an infographic about how Pinterest affects in store sales.  To date the infographic has been pinned over 1,200 times. And part of that reason is that about every quarter I’ll actually repin that pin onto different boards, and inevitably the content gets repinned a few dozen times.

Pinterest Side Note:

As a side note, the infographic has been good for brand awareness, and for making impressions, but has not been a consistent driver of traffic to my site. I found that my blog articles that left some form of curiosity did much better in driving regular traffic.

2) Old Followers May Not Have Seen Your Content

Not all of your Pinterest followers check their content again and again every single day. A statistic I found on Huffington Post, said that 1 in 5 Facebook users who had their account connected to Pinterest logged in daily. That leaves quite a bit of your audience not seeing your pins, especially if they follow hundreds of different pinners and content is being added every single second.

This is why it’s important to be able to show off your pin again. Not just to new followers, but to old followers who would enjoy the pin you’re displaying.

Benefits of Repinning Old Content:

1) Increased Website Traffic

The headline says it all. By exposing your pin to new audience, and your old audience, you’re going to get more traffic back to your site.

2) Get More Repins and Engagement

If your pin is as awesome as the Batmobile, then people are going to want to repin it.

Here’s an example of an awesome picture that has been repinned a total of 27,000 times. While this took an old product and made it into a new one, you imagine if you were the one to sell the original toy and then teach people how to spruce it up. Don’t just think about showing off your original products, think about how people can use it in different ways or adapt it for their own lives.

http://sweetcsdesigns.com/batmobile-cozy-coupe-refashion/

Day 30 Actionable Step:

Choose 2 pins that have had a lot of repins in the past. Take the time to choose relevant boards to repin those older pins and then check out the engagement levels with those pins.

Additional Resource:

If you’re hitting up the road and looking for something to listen to, then check out my Pictures to Profits Podcast. The podcasts mainly focuses on using Pinterest to help grow your business, but also looks at the way visual social media is changing the landscape.

Wonderful guests such as Peg Fitzpatrick of Canva and Jeff Sieh of the Manly Pinterest Show have been guests in the past. So if you’re driving and want to learn, then check out the Pictures to Profits Podcast.

P.S. Don’t forget to subscribe to my newsletter where I reveal more Pinterest tips and tricks.

Understanding the New Pinterest Analytics

Day 29 of 31 Days to a Better Pinterest Page. Understand the NEW Pinterest Analytics by @mcngmarketing. #PintalysisAcademy

On August 26th, 0f 2014, Pinterest announced that they were releasing a robust set of analytics for business accounts.  After playing around with it for a few hours, I can tell you that this set of analytics is truly amazing, and I’ve been waiting for this day to happen ever since I heard the news months before.

For day 29 of the 31 Days to a Better Pinterest Page we’re going to look at the new robust Pinterst analytics and what all that new data means for your Pinterest marketing and business.

The analytics is only available to business Pinterest accounts.

Day 29 of 31 Days to a Better Pinterest Page. Understand the New Pinterest Analytics by @mcngmarketing. #PintalysisAcademy

The Main Advantage of the New Analytics

The main focus of the old analytics platform was to find out what type of pining activity was happening with your website, if your website was verified with Pinterest. There weren’t any details about how your actual pins on your Pinterest account was performing overall. This was a bit frustrating, and analytics companies like Tailwind filled in the gap.

(By the way Tailwind still offers great data like your follower growth that the data on Pinterest don’t.)

With the new analytics, you’re able to find out what’s actually going on with your Pinterest account, who your audience is as well as the type of pinning activity that was related to your website.

Three Main Areas of the New Pinterest Analytics

Pinterest has provided three main areas of Pinterest analytics.

1) Your Pinterest Profile (only includes data about pins that you have pinned.)

2) Your Audience (includes data about interests your audience has, gender breakdown, and languages.)

3) Pinning Activity Related to Your Website (This includes data about pins that are related to your website, this includes your pins and repins from others as well.)

Pinterst Analyics

Powerful Metrics are Provided with the New Pinterest Analytics

The main metrics that are provided are impressions, clicks, repins, and unique users viewing your content.

The one thing I wasn’t too sure about was what they meant by impressions. According to Pinterest an impression is a pin that’s shown on “any feed.” What I’m curious about whether that includes pins that show up in search results. Do search results count as part of the “any feed?”

I’ve e-mailed Pinterest to ask, so I’m hoping they will be able to answer.

You’re also able to find out data about your most popular pins, what devices pinning activity is happening from, gender breakdown and so much more.

There’s so much going on, and questions about how to interpret the data that I decided it was best to create a video series.

So if you have half an hour to spare, and you truly want to understand on a deep level what your new Pinterest analytics is about and how to convert that new data into actionable steps then you have to watch the following three videos.

Video # 1: Understand Your Pinterest Profile Analytics

IMPORTANT NOTE: In video #1, at 5:20 I mention that the clicks are the total amount received. This is not true, this represents the number of clicks to your website for pins that you have specifically pinned onto Pinterest. (Does not include clicks of all your pins.)

Video #2: Understand Your Audience Analytics

Video # 3: Understand Your Activity from Your Website Analytics

Day 29 Actionable Step:

For Day 29, spend the time to watch all three videos. This way you will be able to fully understand what they mean as well as how to use them for your Pinterest marketing.

If you’ve watched all the videos and you still have questions about the new Pinterest analytics, then feel free to leave a comment!

On August 31st, the early bird special to the Pintalysis Online Academy, an online Pinterest marketing course that will teach you how to get more followers quickly, how to make money using Pinterest, and how to drive traffic back to your site.

If you sign up now, membership is guaranteed for your life time.  It’s $49 until then an prices jump up to $79 and will continue to increase in price. Enroll in the Pintalysis Online Academy today. 

How to Find and Join a Group Board on Pinterest

For day 28 of the 31 days to a better Pinterest page is to explore and find a group board to join. Written by @mcngmarketing #PintalysisAcademy

Welcome to day 28 of the 31 Days to a Better Pinterest Page challenge.  For day 28 it’s all about joining a group board on Pinterest.

Unlike Twitter, or Facebook where identities are not able to contribute to single stream, Pinterest is truly amazing in this manner. Pinterest boards can be created where multiple Pinterest users can contribute to the board.

Some of these group boards have tens of thousands of followers. For example Melissa Taylor’s group board about Pinterest Savvy has close 50,000 followers. I would definitely say that’s a fair number of followers.

But I should caution, that that’s not a typical number of followers for most group boards.

How to Join Group Boards on Pinterest

What are the benefits of joining a group board?

The major benefit of joining a group board is exposure of your pins.

If you’re starting off with Pinterest and one of your major objectives is to drive more traffic to your site, then group boards are a magnificent way to go to help you achieve that goal. The reason why this is so effective is because your pins are exposed to a larger audience.

Pins that are shown to 100 followers won’t get the same exposure as one with 2000 followers. To build your own account to 2000 followers could take months. So being part of a group board is a real time saver for new users of Pinterest.

Could you imagine the idea of a Twitter group that exposed you to 20,000 people? That would be insane.

A second benefit of group board is that they can help grow your followers more quickly. 

Over time as you start to post content onto the group board, other people who follow the page will also start seeing your pins. If you become a regular, and you’re providing great pinnable content, some of yours, and some from other people, other followers will take notice, and will be curious to know more about your Pinterest account.

The important aspect is to make sure that you are participating in the community on a regular basis. If you only pin once, then your pin might get the exposure, but you won’t be able to grow followers through the group board.

Where do I find Group Boards on Pinterest?

Finding group boards used to be a headache, but it’s so much easier now. Thanks to the website PinGroupie.com can help you find group boards based on keywords in the description or in the title.

How to Join Group Boards on Pinterest

You will also be able to search for group boards based on the number of followers, the number of repins, number of contributors and so much more.

If you’re hardcore, and you want to find out the engagement levels of the actual group board, then take the number of repins that a group board has and divide that by the number of followers, and you’ll know if the group board is quite active.

However you’re only able to search for group boards that have more than 250 followers, 5 or more contributors and at least 50 pins.

How to Join a Group Board on Pinterest

Method 1: Get to know the creator of the group board. 

The best way to get invited to a group board is to get to know the creator of the group board. Start to pin a few of their pins, and make comments on their pins. By starting that relationship it makes it much easier to get invited.

If that founder of the group board has a blog, then go visit their blog and leave comments on there. This way she will remember you even more.

You can also see if she has an e-mail address in the board description that you can send a message to. Most group founders are weary of spam, and don’t want to have someone come in and not be focussed and contributing member, so ensure you give a good reason why you would like to join.

To identify who the founder of the board is all you need to do is look to the very far left icon. This is the user who is the founder.


How to Join a Pinterest Group board by @mcngmarketing.

Method 2: Some group boards will have an invitation method listed in the description

Some group boards will have a way for you to be invited to a group board. This may be in the form of an e-mail or users may request that you leave your request on one of their pins.

Remember to be courteous about your request and to offer a reason why you want to join.  Many good group boards are protective of who they invite. And remember they took a lot of time to build up that community, so the least you can do is ask politely and leave a reason why you’re interested in joining.

The easiest way to find out which group boards have their invite instructions in their board descriptions head on over to PinGroupie.com and then hover over the description.

This way you can check if there’s a way to contact the group founder quickly and easily without visiting each group board on Pinterest.

Method 3: Get Invited By Another Member

Technically you can get invited to a group board by another member of that group board. This means if a friend of yours is a member, she can invite you in.

However some group boards don’t permit this, and you can get kicked out for violating the rules. Ensure that whomever you do invite is credible and someone you can vouch for. Your trust is on the line. And when in doubt, double check with the founder of the group board to see if it’s okay to invite others.

A Positive Alternative to Finding Group Boards to Join

Can’t find a group board that’s right for you?

You can always start your own group board. All it takes is that you invite someone who you follow and also follows at least one of your boards.

With the Pinterest messaging system, you can now send that user a message explaining to them that you would like to invite him to the group board and why, and see if he would be interested in joining.

Before, people would naturally get invited, but without a clear explanation of why, it makes rejecting

The main benefit of starting your own group board is that any person that follows that particular group board becomes your follower.

Day 28 Actionable Step:

Go to the website www.PinGroupie.com, search for group boards that are related to your industry. Always make sure you go and check the group board first to ensure it’s not filled with spam.

It’s not uncommon that people who have started group boards abandon them because they no longer use Pinterest.

Narrow it down to three group boards your interested in joining, and try to contact the group board owner.

Additional Resource:

Looking for a program to create quotes quickly and easily on Pinterest? Check out Recitethis.com 

Want to learn more about how to boost revenue, and grow your followers on Pinterest? Then join the Pintalysis Online Academy. This is the ultimate Pinterest marketing course for small business owners and marketers.  

What makes this course different is that it’s updated on a regular basis and offers lifetime access. 

Don’t delay, enroll today. 

Join the Best Pinterest Forum Online

Day 27 of 31 Days to a Better Pinterest Page.  For day 27 it's about joining the best Pinterest board run by @kellylieberman. PinChat is truly an amazing and active community for learning about Pinterest marketing. #PintalysisAcademy

Welcome to day 27 of the 31 Days to A Better Pinterest Page. Can you believe it, it’s already been 27 days, where has the time gone?

For day 27 it’s about joining the best forum to learn about Pinterest. And in my opinion there’s only one Pinterest forum that’s worth joining and that is Kelly Lieberman’s private Facebook PinChat group.

Why You Should Join PinChat

Kelly works extremely hard to maintain a high quality community. In her private Facebook group she’s constantly sharing wonderful and educational articles about Pinterest, and does an amazing job of curating content.

She does such a good job, that she’s my number one go to person when I’m looking for articles that will help keep me up to date about what’s going on in the world of Pinterest. Not just about news, but fascinating studies done that show the power and profitability in using Pinterest.

For example, Kelly posted this article about Pinterest and Instagram by Piquora, that stated Pinterest users are generally near the middle or end of sales funnel. The article suggests that Pinterest users are warm buyers and put a lot of trust into pin products. I would have never encountered that article if it wasn’t for Kelly.

Kelly’s Facebook group is the only one I know where there’s a lot of discussion that goes back and forth. The group has over 900 members and it includes Pinterest marketers, professional bloggers, Pinterest influencers and people just starting off with Pinterest.

PinChat is A Supportive and Wonderful Community

There really is a sense of community. Many influential community members participate in the daily chat, helping other members with questions they may have.

Members will also compare notes about what’s going on in their Pinterest account. Since Pinterest seems to make changes every single week,  it’s a great place to compare notes with others about those changes. What makes me absolutely giddy is that it’s usually the place where you will discover new Pinterest features before Pinterest officially makes an announcement on their blog.

Unless you happen to be in a privileged Facebook community that is run and operated by Pinterest, this is the best group you’ll encounter hands down. You won’t find a better one on Linkedin or Google Plus. I’ve tried looking and have even attempted to get one going on Google Plus going with no avail.

Keep in mind that Kelly’s Facebook group is private, and that it’s a privilege, not a right to join Kelly’s group.

You can find Kelly’s Facebook group at this link:

https://www.facebook.com/groups/pinchat/

Join #PinChat on Wednesdays

What makes Kelly truly an amazing person is that she keeps giving and giving. And here’s the lowdown. Not only does she manage a wonderful Facebook group, you can join  also join Kelly on Twitter on Wednesday nights for #PinChat.

Where she will invite brand marketers and social media experts and interviews them about Pinterest. Some nights there aren’t any featured guests, and it ends up being a nice cocktail party where people can geek out about new Pinterest features, or pain points that Pinterest users might have.

#PinChat is on Wednesdays at 6pm PST and 9PM EST. I was going to actually make joining #PinChat on Twitter one of today’s actionable steps but Kelly is taking a well deserved break for August 27th, so make sure you check in on it next week.

Day 27 Actionable Step:

For day 27, you’re going to hop on over and ask for permission to join Kelly Lieberman’s PinChat group on Facebook at https://www.facebook.com/groups/pinchat/.

Feel free to ask questions about Pinterest as well. Usually you’ll find someone that’s happy to provide an answer to your question.

Additional Resource:

Here’s a video resource for you that talks about 5 Tips to Get More Traffic to Your Site With Pinterest. 

Want to learn more about how to boost revenue, and grow your followers on Pinterest? Then join the Pintalysis Online Academy. This is the ultimate Pinterest marketing course for small business owners and marketers.  

What makes this course different is that it’s updated on a regular basis and offers lifetime access. 

Don’t delay, enroll today. 

Thank One of Your Pinterest Followers

Day 26 of 31 days to a better Pinterest page by @mcngmarketing. For day 26, it's all about thanking a Pinterest follower. This could lead to a beautiful relationship, or you may be a dud. Read more about it. #PintalysisAcademy

Welcome to day 26 of 31 days to a better Pinterest Page. For day 26, you’re going to be doing something that involves Pinterest but you’re also going to take the initiative to build a new relationship.

UPDATE: Pinterest launched a new set of analytics on August 26th. You can check them out here, but you wont’ be able to  use the method below for the new set of analytics. The best way is to use the shortcut method that’s listed two paragraphs below. 

If you’ve verified your website with Pinterest, you have the ability to see who has pinned content directly from your site. To find out who the latest pinners are, go to the desktop version of Pinterest and go to your profile name at the top right hand corner. Click on the analytics tab from the drop down menu, and then click on the “Most Recent” tab.

This will tell you which Pinterest users have pinned from your site.

Analytics

A shortcut to this if you don’t have a verified Pinterest account yet is to go to www.pinterest.com/source/yourwebsite.com.

Now depending on the size of your business, you could receive hundreds of pins from your website a day, like Amazon.com does, or if you’re running a blog you may find that about a hand full of people will pin content directly from your site each day.

What’s interesting about these Pinterest users is that they visit your website, and they’re pinning content from it. These people are doubly engaged with your content. If you think about all the people out there who visit your site, and to share your content means that they are helping you out.

Every time someone shares your content, it’s an act of kindness on her part. She doesn’t have to, she’s consciously choosing to do so.

Relationships are Built Through Small Wins

Want a way to gain more targeted and loyal followers on Pinterest? Leave a comment for those people who visited your site and pinned something from there.

These comments will be visible in the desktop and iPad version of the notification feed. Unfortunately on the Android smartphone app, it looks like another notification and so nobody may notice what’s going on.

I’ll often scan through the different people who have pinned my content and leave a comment for them thanking them for visiting my site, and letting them know that if they ever have a quick question about Pinterest that I’m happy to answer.

What happens, with approximately one in every ten users is that they will end up following my account. That’s because many Pinterest users who pin directly from my website are not actually followers of my Pinterest account.

Now I know 1 in 10 doesn’t seem like much, but keep in mind that these are engaged Pinterest users. A person visited your site AND pinned my content, that’s a bit of effort on their part.  And as you start to build those loyal followers over time, those small acts of engagement can turn into a large cocktail party.

E-mail and Thank a Pinterest Follower

Commenting on someone’s pin and thanking them is great. But to help you build a loyal community around your business or blog you should take it a step further.

You should e-mail that person and thank them for the actions they took. Thank them for sharing multiple pins from your site if that’s what they did. Thank them for repinning content from one of your pins that later received an additional 100 repins and drove traffic to your site.

I was followed by a Pinterest user who was a professional travel photographer. He had over 68,000 users.

I decided to send him a thank you e-mail commenting on his wonderful travel photography and for thanking him for following my account.

I never did get an e-mail response back from him, but about three days later he sent me an invite to join two of his group travel boards, one of them with over 12,000 followers.

I didn’t join the group travel board because it wasn’t on strategy with my own business. The gesture was a nice one from him, and I do believe, though I can’t say for sure, it was because I sent him an e-mail thanking him for following me.

How to You Thank a Pinterest User by E-mail

I find that the easiest way to e-mail another user on Pinterest is to go to their website (if they have one listed on their profile) and send them a thank you through their contact page.

I wouldn’t suggest using Pinterest’s private messaging system. That’s only because many users on Pinterest aren’t aware of that feature and it could take weeks before they realize a message was sent.

With e-mail, it’s almost guaranteed that she’ll check it out.

Don’t Expect Anything in Return

Don’t necessarily expect an answer back from the person you e-mailed. I wish I could tell you that it’s guaranteed to be the start of a beautiful relationship, and it can be, but most likely not. Instead you’re sending a note to them as genuine thank you.

You shouldn’t expect anything back.

Day 26 Actionable Step:

Go to your Pinterest analytics and see which users have pinned content directly from your site. Take the time to leave a comment and thank three of those users.

Out of the three people you commented on, choose one of those users which you are going to e-mail and thank them for visiting your website and content.

 Additional Resource:

If you like creative advertising and want to go beyond the world of social media, then I suggest checking out the book, “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. The book is so much fun to read, and it will open your eyes to the world of advertising and marketing that’s far beyond what social media can teach.

Pintalysis Advertisement

Learn How to Rearrange Your Pins on Pinterest

Day 25 of 31 Days to a Better Pinterest Page by Vincent Ng. For day 25, it's all about using this wonderful tool to help rearrange your pins on your boards. #PintalysisAcademy

Welcome to day 25 of the 31 Days to a Better Pinterest Page. For day 25, I’m going to introduce you to a tool that’s too cool for school but is awesome for Pinterest.

Have you ever wanted to arrange your pins in a very specific order? Maybe you’ve created a board that’s designed to be static in terms of the presentation and number of pins.

For example, this might be a board that represents catalogue of new seasonal items that you’re selling for your retail store. And you’re looking to highlight certain pins in the first position, but you don’t want to spend all your time trying to decide the order of upload just to ensure the board comes out right.

Pin4Ever Will Help You Rearrange and Backup Pins

To me, one of the most underrated and amazing tools is Pin4ever.com. They provide a suite of tools that is absolutely amazing.

Pin4ever’s main feature is their ability to back up and save pins. This can be incredibly helpful in the case that your business is required to save all social media transactions or you’re worried about losing your Pinterest account and all the data that goes with it.

Along with their back up tool, one of the best features is their ability to rearrange pins on any board that you’ve created. While at the moment you can’t make a specific type of pin sticky, this tool is as good as it gets to get a specific pin to remain at the very top of a Pinterest board.

Benefits of Rearranging Your Pins On Pinterest

1) You’re Not Annoying Followers With Constant Repinning

Let’s be honest, there’s probably a few pins that you’re looking to promote to people who first visit your board, but you don’t want to keep repinning that same pin over and over again just because it could annoy your followers.

For example, I’ll be launching an affiliate program with my Pintalysis Online Academy that’s compatible with Pinterest. (Pinterest won’t strip the affiliate code the way it does for Amazon). And I want to be able to ensure to promote that pin on my one of my boards, but I don’t want to repin that same pin because it feels too spammy.

Now with Pin4Ever, I can keep that pin sticky as possible, so that new people who view the board will have seen it, and people who do follow the board aren’t going to annoyed by it since they won’t be seeing it again and again.

Your first few pins on any of your boards is gold, because we’re lucky if people scroll down past the first page, so you need to ensure that your most important stuff is on top.

Now if I combine that with the strategy of occasionally repining the content to remind my followers of the affiliate program, then I’ve got a winning strategy.

2) Great for Social Proofing Yourself and Your Board

Do you have a pin that you created that has 100 repins or more. Those are mighty impressive numbers, and there’s no doubt that other people would find that impressive too. Imagine being able to show off your most pinned content on the very top row consistently?

That would show off some great social proof, and will probably persuade a few people who probably wouldn’t normally follow you to follow you.

This can be great for seasonal products from last year that may have received a lot of repins. Those repins will add that extra edge in persuading people to go, “That’s popular…I should look more into the product and see what that’s about.”

3) Great for Pins that Require a Structured Order

Have you ever created a place board where you wish you could re arrange everything so that it fit more like a glove instead of smashed Lego pieces?

Especially if you’re trying to give a virtual tour of places to go and want everything to be in a specific order. Use Pin4ever, to help you organize your pins into a sequential order.

I used the tool to help my pins on my board 31 Days to a Better Pinterest Page be organized in a way that the pin for day 1 showed up first, the pin for day 2 showed up second, and so forth.

How does Pin4Ever’s Rearrange Tool Work?

Pin4ever, is only available for Firefox. So you need to load up the browser, and then agree to the terms of services of Pin4ever and then download their tool bar.

Next, in order to start using it, you need to be logged into your Pinterest account, and to be on the Pinterest website.

Now you’ll see a section at the top that reads, “Organize Your Pins.” Look for the blue tab that says “Rearrange.”

Pin4Ever tool can help your pins in a specific order.

Click on that button, and then go to your board where you want to re arrange the pins.  And then click on the pins in the order you want them to show up, and tahdah…the magic of rearranging pins is done.

How to Re arrange the Order of Your Pins

 

Day 25 Actionable Step:

I know you’re going to have a lot of fun with day 25, if you’ve never done this before. When I first used the tool my head exploded into a pingasm.

Choose one board you feel would benefit from having the pins re arranged into a specific order. If you feel that there isn’t a board for you to re arrange, then move one of most pinned pins to the top for one of your boards.

Additional Resource:

Curious to know about how hashtags work on Pinterest? Here’s my article, Best Ways to Use Hashtags on Pinterest that may be of help.

How to Find Out Which Pins Drive the Most Traffic

Day 23 to 31 Days to a Better Pinterest Page. Find out which pins on Pinterest are driving the most traffic back to your site. Article by @mcngmarketing. #PintalysisAcademy http://www.mcngmarketing.com/find-pins-drive-traffic. You can get the details by exporting a CSV file and sort the information by the number of clicks. Welcome to day 23 of the 31 Days to a Better Pinterest Page. For day 23, we’re going to dive into Pinterest analytics dashboard. These are the analytics that you can see in the desktop version of Pinterest when you click on your profile. The drop down menu shows up with a tab for analytics. These analytics provide data who is pinning from your website, what type of pins are responsible for driving traffic to your site and more. The analytics don’t focus too much  on your actual Pinterest account. To find data about your actual Pinterest account, such as follower growth,  or what pins are getting the most repins, check out Tailwind.  Pinterest Analytics Tab on Pinterest. One of the main benefits of verifying your website, the assignment for day 2, is to be able to get qualitative and quantitative data with Pinterest’s dashboard. When you load up your analytics, there’s a few different tabs that you can click on, those tabs can tell you a variety of different information. For me, what’s actually interesting, and a big thank you to Lorna Sixsmith from Write on Track for mentioning this, is the export option after clicking on the tabs. You can generate CSV reports for the different tabs.

Find out Which Pins Drive the Most Traffic Back to Your Site

The statistic that’s most interesting to me is the number clicks that go to my website from pins on Pinterest. To find out the top 25 pins that are responsible for driving the most traffic to your site for a specific day, all you need to do is click on the tab that reads, “Most Clicked” and choose a specific date. From that point on, you’ll see visually which pins from Pinterest are helping you drive the most traffic back to your site. While you can see which pins are doing that, it doesn’t actually tell you how many clicks have resulted from that pin. This is why you want to use the export feature AFTER you’ve clicked on the “Most Clicked” tab. A CSV file will then be created, showing off your the top 50 pins that drive the most traffic back to your site. Mos Clicked on Tab on Pinterst

Beware of the Time Period You Choose for Your Analytics

Maybe it’s just me, but when I clicked on Export, the exported CSV file for most clicked, it only provides numbers from the last 14 recorded days. Even if I tried to choose the option for the last 7 days, the csv report generates data for the last 14 days. If I try to get the most clicked on for a specific date, it still generates a 14 day report. Don’t take the report generated for a specific period as the most accurate. Look at it with caution. I generated the report on August 22nd, and so the report is for the two previous weeks starting, and including, August 21st, 2014.

You May Discover Some Old Hidden Treasures

But there’s beauty in those numbers that are produced. You can now get a good summary of what type of pins have been driving traffic back to your site. And this will help guide you in determining what type of pins you have that are converting casual pin viewers into actual website viewers. This is what shocked me about my own most clicked on pins. One of the pins that was pinned on August 24, 2013 (almost exactly one year ago) still drove 20 visitors to my site during that two week period, making it the eighth highest traffic driving pin for that period. That’s incredible! Number of clicks from a pin I honestly can’t remember the last time that a tweet or a Facebook post from one year ago could come even close to brining back that type of traffic. What’s important about these stats is that it provides a quick summary of to know what type of pins are actually converting people into visitors. What can also be helpful is that if you are using Excel, you can sort all that information. So you can sort the website in “alphabetical” order and you will quickly find out a rough estimate of how many visitors are visiting a particular site from an aggregate of pins. Other than knowing which pins are driving traffic back to your site, how can you make use of this for your business?

Day 23 Actionable Step:

For day 23, take a look at your own CSV for the most clicked pins and see if there are pins that are still driving traffic to your site that are from a few months ago. Choose three of those pins, and repin that content back onto your relevant boards. This way, new followers who may not have seen those pins are now seeing them. And there’s a chance they’re going to repin it. If those pins drove traffic to your site before, and are still driving traffic to your site now, then chances are it’s something that new followers are interested in.

Additional Resource:

Curious to know where the future of search may be going? My bet is that millions of more people are going to be turning towards Pinterest for search than they are for Google. Read more about in this blog post from Tailwind.  The Pintalysis Online Academy is launching August 31st. In the academy you’ll learn how to grow your Pinterest followers, how to use Pinterest to make money, and how to use it to drive more traffic back to your website. The course is early bird special for $49 and jumps up to $79 right after.  Visit the Pintalysis Online Academy to register today.    Pintalysis Advertisement

Create Better Pinterest Board Covers

Day 22 of 31 Days to a Better Pinterest Page by Vincent Ng. Day 22 is about optimizing your board covers. #PintalyisisAcademy

Welcome to day 22 of the 31 Days to a Better Pinterest Page. This blog post is all about optimizing your board covers.

For day 21 it’s all about adjusting your board covers to have them visually optimized to lure people into following your board and/or clicking on it to find out more information about what the board is about.

By default, when you start a new Pinterest board, the cover image is taken from the first image that you pin onto the board.

This results in board covers looking incomplete, or a bit disjointing from the board title. The example below is the type of board cover that you want to avoid, as it isn’t very alluring, and it’s not immediate that the board cover is related to the title of the board.

Change Your Board Covers

For most of us, our first pin probably isn’t the ideal pin we want to show off for our business or to represent our personalities, instead you need to be able to select the right cover pin, or to create a cover pin that you can use as a board cover that reflects our business and who we are.

Text Based Pinterest Board Covers

When you use text as your dominant board cover image, it provides the boards with a cohesive look and feel. A good example of this is Volvo US’ Pinterest account which has used text based images for many of their board covers that gives them a consistent look.

Volvo U.S. Pinterst Board Covers

When using text, there are two main elements you need to worry about other than branding.

1)      Is the size of text on the board cover visible on the a smartphone?

2)      Is there enough color contrast between the main words and the background of the cover photo.

When you only have a third of a second to grab someone else’s attention you want to make sure that they can clearly see the words across all different platforms.

For example, having a yellow font on a white background isn’t a good idea. There isn’t enough of a contrast. However, color combinations such as black/white, yellow/red, red/white can help the text stand out.

If you’re wondering what color combinations do well, I would suggest that you study magazine covers to see what works and what doesn’t.

Image Based Pinterest Board Covers

In the case that you feel that text isn’t the way for you, then you definitely want to make sure that your images stand out and match what the board name is about.

If you are going to use a board image, ensure that it stands out and is interesting to view.

When using a board image, a question you want to ask is, “Would this board cover make me want to click on it to see what this board is all about?”

And the second question is, “Based on the cover board alone, and the title of the board,  would I actually push follow button on impulse?” If not then it’s time to choose a different image.

Daily Moment of Zen is Jetsetter’s most popular Pinterest board. It has over 4 million followers. The title of the board is simple and enticing, with a wonderful image. It’s the type of image that matches the title.

Other boards that Jetsetter has created on Pinterest averages about 70,000 followers. So the right board cover name and image can make a huge difference.

Daily Moment of Zen on Jetsetter

Bobbie from Livinginretrospect.com, was able to figure out that the best size is now 390X290 pixels is the optimal size for a Pinterest board cover. Appreciate all the effort that she went through to discover this and to share with others. My heartfelt thanks and gratitude goes out to her.

The other option is to go through all the different pins you have pinned so far, and choose a pin that would be appropriate as the board cover.

How to Know if Your Board Covers are Attracting Attention

Now you may guess all about whether your board covers are grabbing the attention of other people, but a tool that you can use that’s uses eye tracking software to make recommendations is EyeQuant. The software allows you to test out up to two websites for free, and you can use your Pinterest page as one of them.

You can then determine whether the first few board covers you have are working into drawing eyes in.

Day 22 Actionable Step:

Now depending on how detailed you get with your board covers, and how many boards that you operate, this can take more than a day. But for today, I want you to take a look at your first five Pinterest covers and determine if they are optimized to be followed or clicked on.

Remember to take a look at them on mobile devices to get a full scope of how the board covers look like as well.

Additional Resource:

Here’s an oldie but a goodie. Mashable wrote an article about what captures the attention of eyes and how they move when looking at pins on the desktop version of Pinterest.

Do you have a tip for a favorite tip or tool for creating a great board cover. Let me know what that tip is in the comments section of the blog post.

Check Out Your Competitors on Pinterest

Day 21 of 31 Days to a Better Pinterest Page. For day 21, it's all about being a spy on Pinterest. Find out which sites and tools will give you competitor insights and intelligence to help with your Pinterest Marketing. #PintalyisAcademy

Welcome to day 21 of the 31 days to a better Pinterest page. And for day 21, you’re going on a spy mission. Your mission, if you choose to accept it, is to gather intelligence from your competitors, and use that intelligence to make better business decisions. This isn’t a dangerous mission, but it’s a mission that requires intelligence, guts and dedication. Do you accept the mission? Excellent…let’s get started Pinterest secret agent.

Have you been slaving away at writing blog posts and pinning content but it just doesn’t seem to be getting the type of social traction you had hope for? And yet you see a competitor (or a friend who’s in the same blogging biz) that seems to be racing ahead of you when it comes to their social shares. It can be a little frustrating at times can’t it?

Regardless of whether you have a retail site, or a blog, the following tools and information can be extremely helpful in getting to know more about your competitors to help level the playing ground and potentially put you ahead of the pack.

Find Out What’s Socially Popular On Another Site

Do you have a blogger that you admire a lot and want to find out what she’s writing about that’s getting her a lot of social shares?

Here’s a great tool for you. When I discovered it through Kissmetrics blog, my eyes turned bigger than a full moon.  Your secret intelligence will come from BuzzSumo.com.

Go to BuzzSumo.com and you can type in any site to find out how many social shares a site has received for the previous day, week or up to the previous six months.. You can type in a website, or check up by search terms like “Blue Diamonds.” This will offer you some hint on what’s extremely popular on Pinterest in terms of repins and other social shares.

Buzz Sumo is an excellent tool to see which content is receiving a lot of social shares.

I find that if you run into an article or a product that doesn’t get a lot of shares on networks like Facebook, or Twitter, then chances are you’ve run into a hot topic and pinnable topic on Pinterest.

Once you’ve found a website that may be of interest, make sure you click through to the website to see what the product or blog post is about to get a better understanding of why it may be so popular.

I researched copyblogger to find out which article of theirs was most popular in terms of repins for the last six months. I noticed that the top article received twice as many repins as the next one, and the big reason why the first one did, was because it had a pinnable image that contained a headline about the article.

The article second most pinned article contained a photo that didn’t have a headline.

Yes it pays to have a blog with a pinnable feature image!

Check Out Your Competitor’s Pinterest Page

A good way to find out what’s popular with your competitors audience is to actually go and visit their Pinterest page. You can go and see what their pinning strategy is like, as well as what type of topics seem to be popular among their audiences.

Chances are you’re going to be sharing the same type of audience with your competitors, so being able to know what type of pins is popular among their audience means that you’re going to know what will most likely work for yours as well.

All you need to do is go to their profile and click on their Pin tab. Observe to see what type of pins are getting a lot of repins.

Check Out What’s Being Pinned from a Competitor’s Website

The other way to see what’s popular on a competitor’s website in terms of what’s being pinned from it is to use the url www.pinterest.com/source/(website.com). You will need to sign up for a Pinterest account to gain access to.

Here’s an example of what it looks like when I type in www.pinterest.com/source/zappos.com

Zappos

This way you can find out what other people are pinning and see if there are some popular pins that keep coming up again and again.

Use an Analytics Tool like Tailwind

The pro version of Tailwind allows you to keep track of competitors and how they are doing. Tailwind sets benchmarks for you to compare metrics such a engagement levels, and virality of your competitor’s pins.

Day 21 Actionable Step:

Your goal today is to go around and play with BuzzSumo.com. Find out what’s popular on two of your competitor’s sites. Also take the time to take a look at two keywords and see what articles related to the keywords are popular.

Additional Resource:

Head on over to the Pintalysis Academy and check out the video 5 Tips for using Pinterest for Business.