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How Long Should My Pins be on Pinterest?

I’m sure many of us who use Pinterest want to know the answer to “How long should my pins be on Pinterest?” Having pins that are long can help your business pins stand out from the vast ocean of pins.

Longer Pins Get More Repins

According to data by social media scientist, Dan Zarella, pins with dramatically longer pixels actually do get more repins.

According to his data of 11,000 pins, there’s no correlation that the longer a pin is that the more repins it gets. For example pins that had lengths of 450 had more repins than those with 500.

What is significant is when pins extend beyond 800 pixels in length. They had on average over 1000 repins. What we don’t know is the actual widths of the pins. As you read on this will become apparent why it’s important.

The ability to create such repinnable images is one of the fundamental pillars of the Pintalysis Pinterest Marketing Blueprint. There are some wonderful resources out there about how to create stunningly beautiful images for Pinterest.

There’s even a great cheat sheet made by Mitt Ray of Social Media Writing on the sizes of images for Pinterest. I use this cheat sheet all the time, but one of aspects of Pinterest that I was really curious about was how long pins could be before the “Expand Pin” area popped up. And the second question I wanted answered was whether this “Expand Pin” area is different for different devices like iPad, Android, and desktop?

The Quick and Dirty Answer for “How Long Should Pins be on Pinterest?”

Attached is the infographic I created that answers the two questions above if you want a quick answer. But if you want more details then I highly recommend that you read the WHOLE article.

Pinterest Infographic: How Long Should Pins on Pinterest Be?

Expand Pin Areas Show Up Because of Length to Width Ratios

The reason why the “Expand Pin” areas show up on your Pinterest feed is because of a length to width pixel ratio, and not the actual pixel length of the image. However, the “Expand Pin” area no longer shows once a user has clicked on a specific board and is viewing the pin from within that board’s collection. There are two different ratios.

The First Ratio: The Golden Ratio for Pins on Pinterest

The first ratio I have termed the “Golden Ratio for Pinterest.” This ratio applies to Pinterest for iPhone, iPad, and for desktop versions of Pinterest. The Golden Ratio applies to pins on those particular devices. This ratio allows for users to clearly see the huge majority of the pin without requiring further scrolling to see to the whole picture.

The Golden Ratio is a pixel ratio of 3.67:1 (length:width). This means that if your pin is 100 pixels wide, that it should not be longer than 367 pixels to prevent the “Expand Pin” area from showing on Pinterest feeds. However, if you do want to fully maximize your length on these devices then use the ratio of up to 3.75:1. The reason why I recommend using the 3.67:1 is because this wouldn’t require the user to scroll down to see the whole picture.

What’s interesting is that if you go beyond the 3.75:1 ratio, and decide to make an image that is 100 pixels wide but 400 pixels long, the image that’s shown on the Pinterest feed then shrinks dramatically to a different ratio.

The ratio then changes to about 3.33:1 (there are some minor differences between desktop and Apple mobile devices). This area only includes the length of the pin shown BEFORE the expand pin area. You can imagine how this might affect your pin. I’m going to go into more detail when it’s actually beneficial to have an expanded pin area.

How long should pins be on desktops and Apple mobile devices?

The Second Ratio: The Android Ratio for Pins on Pinterest

The second ratio is dramatically different from the first ratio. The Android Ratio applies to devices that use Pinterest Android app. For pins not to have an expanded pin area show up on a pin, it must have a ratio of approxmately 2.55:1. If the ratio get larger than the expand pin area shows, the amount of visual that is shown gets reduced to a ratio of 2.37:1.

How long should pins on Pinterest be for Android devices?

When Should You Have the Expand Pin Button?

Having the “Expand Pin” area for your pin may not be a disadvantage. In many ways it can be advantageous because it can grab a viewer’s attention and get them to take a second look at your pin. The expand pin can be very beneficial in some cases.

1) Infographics

Let’s say that your infographic is 200 pixels wide, you want to ensure that your most compelling information is put in the top 474 pixels. This way it compels a user to click on the expand pin to find out more that’s past the first 474 pixels.

Ensure you have a great headline, and an informational graphic that will grab the eyeballs’ attention. Your using curiosity to luring a person to click on the actual pin. With mobile devices such as tablets and smartphones, once a person has clicked on a pin that has an “Expand Pin” area, a full image of the infographic will then pop up.

You now have taken away that person’s attention from other competing pins so that they can focus on the infographic that has been created.

2) Instructographics

The same applies to instructographics. Ensure that the top part is the most compelling so that it encourages people to click through to your pin. Trying to shorten an instructographic so that it fits in nicely with the different ratios is a bad move. It could come off chunky and confusing. Never sacrifice fitting your pin within the ratios and sacrifice good visual content.

When it’s Not a Good Idea to use the “Expand Pin” Area

1) Fashion Photographs

If you’re in the fashion business it’s best to show off an entire outfit. This means that if shoes are very important to the outfit ensure that they fit within the ratios. It’s very easy for users to ignore the bottom 10% of the picture if they feel that there’s no mystery to the dress or wardrobe.

If the shoes add that extra zing and can lead to more people clicking on the pin, then make sure it’s part of the picture.

The ratio can be very vital to the fashion industry, where a marketer islive pinning, and having their audience view their content on iPads. Having pins within the Golden Ratio can enhance the experience of seeing multiple pins of full dresses to give a more enjoyable and less disruptive experience.

2)Travel Photography

This also applies to travel photography. If you’re taking a beautiful picture of a waterfall, and the bottom of the waterfall is extremely beautiful and can tip the iceberg from someone clicking on the photo and not clicking on the photo, then ensure it fits within the ratios provided.

BONUS TIP:

Having two or three long pins shared in a row can help get those pins noticed since they’re occupying a lot of real estate. It’s important not to overdo this. This can look spammy and people are interested in looking at other users’ pins, not just yours (sorry it’s the truth.) This can be helpful if you have two infographics pinned in a row from your company, or if you pin two long pictures of waterfalls in a row.

Curious to know your thoughts. Any ways you think that long pins can be beneficial, or even harmful to marketing on Pinterest?

Can you Really do Social Media an Hour a Day?

Can you really do social media one hour a day? Not if you want to do  a good job. Find out why it takes longer than an hour and how good social media takes a lot of time.

Excellent Social Media Takes More Than an Hour a Day

Last month, Dendrite Park, a marketing agency, came out with an interesting instructographic that advised how small business owners could do social media marketing an hour a day. While the article does give credit that small business owners are busy, I think it gives the false impression that a good job for social media marketing can be done an hour a day, which in my honest opinion it can’t.

Here’s the harsh reality in the world of marketing, advertising and social media, most of the time is not spent on executing social media, most of the time is spent on researching and planning out an excellent marketing strategy.

When starting any social media plan, you want to make sure that you have a solid strategy behind it.

You want to know who your target audience is and what type of social media networks they are on. This may incorporate only a limited amount of social networks such as Tumblr and Pinterest, or this may include all the social networks.

But excellent social media planning, whether it’s for one network or for five should not be rushed.

An Hour a Day Works…If You Don’t Care What You Post

If you feel that sending out any old status, tweet, or pin will do, and that somehow it will gain you a community of loyal followers, then you might as well not be on social media.

Part of being on social media is to be able to provide valuable content and insight to your audience.

This week I was really blessed, Mari Smith, a Facebook guru, shared my guest blog post from Oh So Pinteresting on her Facebook page, and it resulted in the post going viral with over 400+ shares within 48 hours, and a big part of that was because of Andrea Vahl who shared that with Mari.

My article about pinning Facebook onto Pinterest went viral, big thanks to Mari Smith, and Andrea Vahl. The post was socially shared over 350 time.

But finding such great content requires time and effort. It means reading other blogs about your industry, and keeping up with the ever changing world of what’s going on. And the people who keep on top of their industry are the ones that will be able to provide fresh content that is relevant to their social media community.

Relationships on Social Media Take Time to Build

For most of my clients that I have worked with, only one of them has ever had a previous relationship with another social media agency. Almost all my clients I work or have worked with were personally managing social media accounts.

One of the biggest hurdles that small businesses face on social media, is the lack of time to authentically connect with their customers on social media. And for any business that starts using social media, whether it’s Pinterest for business purposes, or Linkedin for lead generation, you have to spend time building those relationship.

It’s no different than a customer walking into a hotel the first time. If you take time to engage in conversation, care about their trip and try to make their stay as enjoyable as possible, then chances he’s going to be coming back.

You have to spend time to create a list of people you want to connect with who you may be able to do business or form strategic alliances with. And what you’ll find is that some of them will become good friends of yours too because you both share the same passions.

If you’re a local business, you need to spend more than 5 minutes a day checking messages. You have to engage, and if you don’t have time to do that, then it’s best to hire an agency, or freelancer that can.

This is why it’s vitally important to choose the right social networks for your business instead of going after all of them. Focus o the ones that allow you to create relationships with your customers on deeper level.

Social media hasn’t changed the way we do relationships, as a matter of fact it reminds us that little small acts of connection, taking an interest in what people are saying, and providing great resources for them is more vital today than ever. Why? Because everybody is doing it, and if you don’t do it, your business will die off.

Scheduling and Curating Content Takes Time

Almost everybody I know that has made it big on Twitter has scheduled tweets. Very few do real time interactions all the time, and that’s understandable. The world is a 24/7 place.

And even scheduling tweets to reach those people can take an hour a day. Imagine scheduling for tweets a day (again it should be something valuable to your followers) and then you need to schedule some status updates on Facebook, and then jump over to Pinterest to schedule some pins for the next week.

Scheduling can take a lot of time, but what’s even more important is be able to select the relevant information for your followers.

Some great tools to help with social media scheduling is Hootsuite for Linkedin, Twitter, and Facebook. If you’re looking to schedule pins, Hello Society is a wonderful tool that’s free to use. My friends from the U.S. adore Buffer as a scheduling tool for Facebook and Twitter.

Quality Blogs Take Time and are Worth the Effort

Blogging itself is a huge time consumer, and on my good days I can crank out a draft out within 45 minutes. That’s just a draft. The final copy, including getting the right photos that are pinnable and making sure that it’s done. By the time it’s all said and done, a good quality post that has a great headline, great content, and a pinnable image will take anywhere between 2.5-5 hours to finish. But when it’s all said and done, it can help drive so much traffic and establish your business as THE business in your industry.

Other blogs may report that they finish earlier, and that’s because they don’t understand how powerful Pinterest is in driving blog traffic and tend to use any stock photo, I strongly advise against that.

Always take time to create a blog, and blog at least once a week.

Properly Integrating Social Media Networks into Your Marketing Campaign Takes Time

No social network should ever work alone. This is why it’s important to plan out how to cross promote your different social mediums to get people to not only to be a Facebook fan, but also an Instagram fan, and so forth. The more places that you’re able to communicate with your customers, the more that they’re going to remember you. It’s that simple.

Even though I love Pinterest, I make sure I share some wonderful articles on my Google Plus group on Pinterest marketing. This way it helps to reach out to another community of potential leads and influencers.

And if you’re able to create engaging and amazing content, that’s consistent with your brand and strategy, across your social media then all the better.

Measuring and Taking Action with Your Analytics

It’s very important to spend your time understanding how social media affects your marketing and sales goals. Taking the time to analyze what’s going on with your social media traffic, and understanding what type of content is being shared is vital in deciding what type of action or content to provide next.

Analytics alone can take up to an hour a day depending on how much data is coming in, and what you’re measuring. Tools such as Google Analytics can tell you which social networks are driving the most traffic, while Pinterest analytic programs like PinLeague can tell you what pins are pinned the most as well as who your influential followers are.

Pinleague

I’m not here to tell you how much time you should spend on social media, but I will tell you that if you want to make your social media campaigns work, then you need to work very hard at the start, and you need to invest time into your online social relationships, and I guarantee you, if you want to do this right, it will take more than an hour a day.

Photo courtesy of Bill Erickson.

Co-branding is the Future of All Marketing

The future of marketing belongs to co branding. Find ways to make co-branding work for you to take your marketing to the next level.

Co-branding is the True Form of Engagement

There probably isn’t a single marketer out there that hasn’t thought and felt that the world of marketing has changed dramatically in the past 5 years. Not only has advertising moved away from pushing messages and bombarding people with them again and again and again, we are a point in marketing history where creativity, content, and education are expected.

We live in a time where customers expect to be educated and entertained at the same time, where attention spans are short, and real time demand for content and news is frigtening. We are moving into the world of co-branding and real time advertising. A world where we, as marketers, MUST work with our consumers to establish brands that will survive and thrive.

While in the past, marketers and agencies conducted focus groups on their advertisements (and we still do), we are now realizing that sometimes the largest focus groups won’t be able to give you the insight you need. A good example of this is Psy and his 1.7 billion plus video views for Gangnam style. If you told viewers that it would be the most viewed video on Youtube to date, I’m sure many of them would have laughed or shrugged it off.

While a music video may not seem like it’s marketing, I dare you to tell that to Psy who has major marketing endorsement contracts from companies like Nongshim Ramen (one of my favourite instant noodle companies) and Wonderful Pistachios. And not to mention the royalties he must be raking in from sales on the music that’s being distributed.

While there were certain pre marketing elements that made Gangnam style successful, it was the fact that the world played a role (the social media world) in spreading the word about this video. While it seems like it’s just word of mouth marketing, social media now allows co-branding and sharing of brand messages to be exponentiated in a way that has become marketer’s wet dream.

Gangnam style created a dance that other people could be involved in. Instructographs that showed people how to do Psy’s dance were spreading on social media. It was truly a marketing phenomenon, on something, in my personal opinion, that wasn’t that phenomenal, but that doesn’t matter, because it was co-branding that skyrocketed Psy.

Co-branding is what led to Psy’s success, let’s look at some co-branding concepts in more detail.

Co-branding is Co-entertainment:

This method of co-branding is one of the most powerful ways to engage with your target audiences. It’s when both fans of a brand or a celebrity can help create something that’s fun and uplifting, whether through AMA’s (Ask Me Anything) use of Reddit, which has helped some celebrities such as Gerard Butler, and destroyed others like Woody Harrelson. (For social media disasters you can listen to my social media disaster podcast.)

Then there’s the infamous Old Spice campaign where questions from Twitter are answered in real time through a video. A total of 186 video responses were given. Some of the questions and answers were funny, and others were very entertaining as well. Old Spice, and Wieden + Kennedy, the agency behind the work, hit a home run when they offered real time responses to those Twitter inquiries in which the videos garnered over 65 million views.

Here’s one of my favourite video responses by “Old Spice Guy.”

Co-branding is co-discussions

Co-branding is about creating discussions around your brand. It’s about realizing that as much as you may control the brand message at the start, it ultimately will be your customers that will either resonate with your brand message and want to share it, or they will ignore it.

Being able to have bold discussions, taking stands on what is potentially right and what is wrong, clarifying values for the public, and becoming more transparent with the operations of the business are the new models of business.

Customers want to engage with brands that share similar values, and reject those that don’t. A good example is that of Chick Fil A president Dan Cathay who stated that he was against non traditional marriages, suggesting that he was against same sex marriages. This led to a storm of negative publicity on social media. But ironically even with all the negative press, their sales went up by 12% in 2012. Former Governor of Arkansas, Mike Huckabee even declared August 1st as Chick Fil A appreciation day, which lead to record sales.

On the opposite end of the spectrum is Oreo. They made it clear that they were supportive of the LGBT lifestyles, and when they published the picture below, this lead to a hurricane of comments on Facebook. Most of it was very positive and supportive. Other brands like Grey Poupon, and Coke have done so as well. We’re also big supporters of LGBT rights, and loved Oreo’s campaign.

This Facebook post by Oreo displays their support for LGBT. Oreo's post started a huge wave of conversations on Facebook, as well as on social media and around the world. The results were overwhelmingly positive, and PR exposure was worth millions.

To create that emotional spark it’s about starting discussions, not just around your brand, but the values that your brand represents.

Co-branding is Getting Immediate feedback:

Co-branding is also about getting immediate feedback from your loyal fans. More and more agencies are now creating and testing their advertising online instead of in the world of television. More businesses are launching YouTube videos and creating web series that can get immediate feedback and don’t require the hundreds of thousands of dollars to spend for air time on T.V.

Businesses can now know how long a video was watched for, how many people liked the video and respond to comments regarding their advertisements right away. This type of feedback can shape the types of campaigns in almost real time before being shown on TV across the country.

Don’t be afraid of getting immediate feedback, embrace it with all your marketing heart. Businesses need to embrace the model of failing faster, in order to create success faster.

Co-branding is Co-creation:

Co-creation allows for people to participate in creating the brand. Also known as crowd sourcing, this method of co-branding is getting the fans of your brands to directly create content. Doritos has been holding “Crash the Superbowl” contests since 2006, where people can submit their online video commercials.

Asking their fans to create wonderful advertisements and then potentially winning hundreds of thousands and even a million dollars is just brilliant. And the campaign has led it to be the world’s largest video submission contest.

Many of the finalists created work that was delightful, and quite frank, much better than many of the advertisements created by large established firms. What is even more inspiring for these film makers was that they had a chance to have their advertisement seen during the Superbowl. How cool is that to put on a resume?

While there is prize money involved, it’s the ability to get fans excited about the brand and leaving it in their hands that makes the world of social media and marketing engaging.

Etsy does a great job of having guest pinners on their Pinterest account to help create that co-branding.

As branding becomes more of a partnership and less of a dictatorship, brands will find new inspiration and creativity from everywhere. Stop trying to control all the aspects of your brand, and start embracing the new world of co-branding.

What are your thoughts on co-branding, is it something that all marketers should embrace?

Marketing is About Emotion – Make it Dramatic

#Marketing is about theatre and drama. Have a great story to tell your customers, and give them a reason to be emotionally engaged with your brand. Customers don't mind advertisements, they hate boring advertisements.

My favourite podcast to listen to is Terry O’ Reiley’s Under the Influence. A Canadian produced podcast that’s dedicated to the advertising and marketing industry. If you’ve never heard his podcast and you’re in the advertising and marketing industry then you’re missing out on nuggets of golden information.

Terry is an excellent story teller. He lures you with a thought provoking introduction, the use of his deep voice, timely humour, and a podcast that is professionally produced. Which is expected since he co owns advertising agency Pirate Radio.

In his episode, “This I know,” Terry tells his listeners that “One of the biggest lessons I’ve learned is that marketing is theatre.”

While I don’t think that all marketing is theatre, I do believe that the beginning stages of any good marketing campaign do involve a deep sense of emotion. One of the two essential elements of any massive marketing campaign, and the second element of marketing is distribution of the message.

Create Strong Emotional Connections in Your Marketing

One of the metrics that is used in the world of advertising is the recall rate. What percentage of people are able to recall an advertisement that they saw or listened to after a certain period of time has past, a favourite metric of Superbowl ads. If people can’t recall the ad, there’s a good chance that the advertisement hasn’t done enough job of emotionally reaching their target audience.

Why is a strong emotional bond so necessary in marketing? With all the different advertising messages out there, with people being exposed between 2000-3000 thousand advertisements a day, you know it’s going to be hard to get the attention of others. This is why emotional advertising is what will grab people’s attention.

The interesting thing about people is that they don’t hate advertisements. People generally hate bad advertisements. We hate advertisements that don’t make us feel. We hate advertisements that are more boring than a mashed potato sculpture of a snowball. And we just hate it when people waste our time. In this day and age, we are demanding consumers, we demand something of value in exchange for time.

Here’s one of my favourite advertisements of all times.It’s not necessarily award winning, but it has the elements of drama, truth, and tugs at my heart strings about finding “the girl.” And reminds me of the days of high school when I used to have crushes on girls that I never had the courage to ask. The “Susan Glenn” video advertisement is very different from most Axe commercials that were produced.

Emotions Help our Short Term Memory

What’s particularly interesting about human brain is that our short term memory works better when there is a strong emotional attachment to an event or advertisement. Think about the last webinar that you attended that probably lasted for half an hour, now think about the last movie that you watched for half an hour. Which one do you feel you recalled more information about?

Chances are that you probably remembered more about the movie than the webinar. Emotion grips people. Whether it’s shock, it’s humour, it’s excitement, it’s wonder, it’s sadness or that longing for the one true love. Emotions have made us who we are, and it’s what starts wars and creates lasting marriages.

And while there is a lot of talk about educating our customers with the proper decisions there is no doubt that adding theatre, adding that sense of drama in your marketing can be extremely helpful. What do you think most of politics is about? It’s about providing an entertaining and educational show.

How does Your Marketing Emotionally Reach people?

With the attention span of most consumer shrinking by the year, how do you grip consumers into buying your product or service. Think about what your brand stands for, and what that brand represents in humanity. If part of your brand is not rooted in some form of humanity, then you need to rethink your brand.

Often times big brands and companies fail at their marketing techniques because they no longer think of big and bold ideas that grip the human soul. They play small, and in a world dominated by social media, many are afraid that one bad advertisement can lead to a public relations nightmare, and that the risks are too great.

To help reduce the risks, think of how your next advertisement can evoke an emotion. How can it tell a story, and most of all how does all of this fit into the brand. Watch the following commercial by Proctor and Gamble for the 2012 London Olympics.

This is a perfect example of theatre that’s executed with a brand strategy in mind. But what makes it even more intriguing is the amount of emotions that are put into that small 2 minute video. I went from a sense of curiousity, to intrigue, to feeling proud and even a bit of tear was welling up in both my eyes. What’s also interesting is that one study has suggested that longer advertisements create more emotional connection.

This can often be lacking in many social media campaigns that are being handled now. We talk about engagement, and starting conversations, but I personally believe we are striving to be a “feeling society” again. A place where we can truly feel connected to our human spirit, and strangely enough, I feel that the advertising and marketing industry can do that.

More and more marketers talk about how to emotionally engage people with their brand. Many, like Lululemon have been doing it for years, by creating a values based marketing, assisting people in living better and feeling better about themselves. In a society that’s put a lot of emphasis onto providing education, what happened to the rule of creating an emotional experience for our customers?

Emotional Experiences Create Soaring Brands

I have been tremendously guilty of this too. I have often focused on providing education and not about the emotion behind what I’m marketing. But true emotion is what will separate good brands, and good marketing from others. Coke always consistently makes great advertising, while Pepsi has been a hit and miss.

I’ve always admired Coke, because I’ve always believed they’ve strived to create advertisements that are based on creating a sense of theatre. While Pepsi, in most cases has relied on social proofing (celebrity endorsements) instead of sharing a grand story about what Pepsi is about. This is why I still love showing the 1971 Hilltop Coke commercial to young marketers.

While it’s important to educate your customers and consumers with your marketing, humanity is starving to connect with their brands. They’re tired of seeing boring advertisement that is as bland as water soup. Give them something to remember, something to talk about, give them something they can feel.

Market the Benefits, Not the Features of Your Product

Find out how marketing benefits, not features is one of the most important aspects of marketing.  One of the early lessons that you learn from sales, marketing, and advertising is that there should be a focus on the benefits of a product instead of the features.

Benefits Compared to Features

Features are characteristics that a product possesses, while a benefit is a positive result that occurs because of the features. Let’s take the example of the book I’m currently writing: Pintalysis, the Ultimate Marketing Blueprint for Pinterest. I can say that the book has the following:

It has over 200 pages of information.
It will show you what type of pictures to put onto your Pinterest board.
The book will also show you how to rank higher in Pinterest’s search engine.

These are all features of the book, but the benefits of purchasing a book are much different.

The information that the book provides will generate more targeted leads for a business site, as well as help e-commerce owners earn more money from a new customer base.

A good example of highlighting benefits compared to features is a car commercial done for Volkswagen Jetta. The commercial doesn’t talk about the horsepower it possesses, it doesn’t talk about the variety of safety features that are offered (though these may be factors in a purchase decision), instead they focused on the main benefit of driving a VW Jetta. Driving one can save your life during the most vital moment – during a car crash.

As a side note, it was reported that sales of the VW Jetta jumped up by 17% after the commercial aired.

On any given day you might hear people talk about a patented technology or material that makes their car safer, or they talk about the safety rating that they received from a 3rd party consumer organization, but the Jetta commercial doesn’t talk about the technology, or the materials, or even use a crash test dummy, they show safety first hand in graphic and real detail. They focus on the main benefit, the potential to save your life, and walk away unhurt.

A mistake that can happen quite often is to list out features in marketing material, this is especially common for the product industry. But it’s really the benefits of the product that will sell.

A Benefit Solves A Customer’s Pain Point

Another way of looking at a benefit, is that a benefit is a solution to a pain problem that a customer has. If the benefit can solve a tremendous pain problem that the customer is experiencing, than this is a major benefit to the consumer.

It’s also important to ask why a feature is important. A feature of Pinterest is its visual content. When a picture on Pinterest is clicked on it can redirect back to the page that the image is hosted on. So what’s the big deal about that particular feature? Why is that important? Well, when planned out correctly, it can drive potential buyers to an e-commerce site, and that means that it can help a business earn more money from a whole new customer base. That’s the benefit of Pinterest.

Sometimes it can be hard for consumers to piece together a feature associated with a specific benefit for a product. This is a common problem that people who work in their industry too long. They associate a feature to a benefit right away without a second thought. But new users of a product don’t see this, and a marketer needs to be able to lead them through the process of connecting a feature to an actual benefit.

Infomercials are extremely good at this process. If you notice carefully infomercials discuss quite a bit about features, especially ones that focus on cosmetics. An infomercial may tell you that they have a secret substance that they found in a plant that’s from a tropical area of the world. This is a feature. They then go on and say that the product will help you get rid of wrinkles. This is what I would call a light benefit, but the customer starts to connect the dots of how the feature is helpful. And then an infomercial shows two pictures of how much younger a woman may look after using that product that contains special mineral and vitamins. The benefit is then solidified. The cosmetic product will help you look younger, longer. It will make you feel happier, more confident and self assured in your daily life.

For most infomercials they will link the emotional benefits of using their product. And the power of highlighting emotional benefits is powerful.

Benefits Can Be Emotions

While a benefit can focus on solving an actual problem, the benefit of a particular product may be to elevate a person’s mood or to lesson a negative feeling. If someone feels that they are being overwhelmed by stress, then a new bubble bath product can be used to help a person relax after a long and stressful day of dealing with dozens of customer complaints.

Or owning a new big screen offers the benefits of hours of entertainment, excitement and happiness. It takes away the pain of being bored at home with nothing to do.

If a customer can feel a strong emotional benefit with your product then this will definitely help drive sales of your product. Always think of what the emotional benefits a customer may have when he decides to use your product.

You may be able to hype up a product through creative marketing, but at the end of the day if the product doesn’t truly provide a real benefit to your customers, there isn’t going to be a sustainable business model.

When It’s Useful to Highlight Features

I don’t want to give the impression that features aren’t important, as a matter of fact one of the key ways that features can be helpful in marketing is when it a feature clearly allows it to differentiate it from other competitors, and how that feature allows it to be better than its competitors.

Informercials that focus on cosmetics know that they need to compete with a lot of different cosmetics out there. But if they talk about how they extract a specific vitamin from a type of fruit and the process is secretive and only known by the company, then the feature they’ve highlighted has given them a differentiation factor compared to their competition. And this can help them stand out, but at the end of the day, features and benefits need to work together like a great peanut butter and jelly sandwich.

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If it Doesn’t Sell, it’s Not Marketing

One my favourite quotes about marketing comes from legendary creative advertiser David Ogilvy.
This is his quote:
DavidOgilvy.Ifit doesnt sellits not creative quote. #Advertising

Creative and Strategy Need to Work Together

A common aspect of marketing and advertising you’ll see is having the creative people come up with these interesting ideas, and then having the strategic people (the people responsible for driving the sales and business development) work together to see if it’s a smart way of doing business. It’s very easy to come up with these wonderful ideas that are fun and interactive. Especially in the age of social media, where more and more businesses are about creating fun and happy experiences and capturing them on video. There are many great examples of combining creative with strategy.

VA VA VOOM by Renault UK Attracts Millions of Viewers

Here’s a good example by Renault U.K. that combines creativity and strategy. They invited people to test drive their cars. Usually when people test drive a car, they just drive around the block while the sales person discusses some of the features and benefits of the car.

But Renault did something different, they wanted to create an experience for the person that’s potentially buying the car. Not just any experience, but the experience of what can be possible. A fantasy like state that made me smile and laugh a little when I watched the commercial. The beauty of it all? It was the fact that they made one for both men and women. Take a look.

Often it’s great to come up with creative ideas, but like Ogilvy says, you have to think about how it’s going to make the sale. Don’t misunderstand, I’m not saying that it has to make the sale right away, though that’s always a great goal to aim and is possible (this is what sampling in supermarkets does, may not be the most creative, but I’ve seen it sell products right on the spot).

Your marketing and advertising efforts should at the very least encourage your potential buying customers to take action to find out more information on Google, or to increase their purchase intent. If you can create advertising that makes them join your Facebook page, sign up for a newsletter, or make them visit a store because of a sale, then your creative is now designed with strategy in mind.

Many Pinterert business accounts suffer from this mentality, they post pictures, known as pins, about recipes and fashion that are beautiful and very intriguing, but the company is a real estate company. What do all those creative and beautiful pins have to do with the real estate industry?

Even in social media, there is a lot of talk about engagement and people are asking for a ROI. But learning to engage people the right way, being able to provide them with valuable information that hits them with a bang is what will keep them loyal to you. Being able to treat each customer that has a concern to the best of your ability will ensure that those customers will remain loyal. You don’t want to create social media marketing just to get new customers, you have to create one that allows your loyal customers to remain loyal to you, though both types of customers are important.

This is why it’s important to always ask you and your marketing and advertising team what the end goal in mind is for their potential buyers or clients? Every advertisement and marketing that’s done at the end of the day should focus on how it will increase sales, this will always be essential. Don’t focus on the cool factor, focus on both the creative and the strategic.

9 Tips to Create Amazing Web Copy That Sells

How to Create a Web Copy that Sells Are you curious about how a long sales copy can help you earn millions of dollars? Then you definitely need to read on.

The long sales copy has been around since the the start of the Internet and has made individuals and organization filthy rich. Sales copy are those web pages that are dedicated to selling a product or service, they have bullet points, bolded text, and highlights. Sometimes they’re a hand full of pages, while others can easily be a dozen pages in length jam packed with information.

The main reason why marketers and copywriters often use a long sales copy is because it’s effective method of selling one time purchases such as e-books or seminars. Once it’s on the Internet, it’s no there until the domain expires.

The reason why they are so long is because it is better to offer more useful information to help answer the majority of questions a web visitor may have, than to have a short copy that leaves them with too many questions that remain unanswered. Hence leaving a potential buyer puzzled and confused. And of course, confused visitors usually don’t make purchases.

Most web visitors balk with absolute disgust when they see a long sales copy because they find it cluttered, way too long, and irrelevant. The long sales copy is comparable to its marketing cousin, the infamous 30 minute TV infomercial. Some people say that infomercials are kind of weird, but most infomercial marketers know for a fact that those 30 minute infomercials convert viewers to buyers, and so does the long sales copy on a website.

A great sales copy will convert about 1-3% of visitors, so if you have a product that sells for $25, and you have about 10,000 unique visitors to your site each month, and you have a conversion rate of 1%, that’s 100 buyers. Now your website has earned you $2,500 a month.

How do you exactly create a web copy that sells? Here are 9 excellent tips to get creating a web copy that sells.

Tip 1: Write a Killer Headline

Any great journalist, blogger, and copywriter will tell you that the headline is the most important aspect of any written work. If the headline is boring and dull, then no one is going to read your copy. But if you write an excellent headline that captures an audience then you’ve done 80% of the hard work.

Ensure the headline is something that will grip your target audience to read your sales copy right away. Here are two different headlines aimed at the same target audience, business owners that are frustrated with Yelp, and want to improve their online reputation.

Headline 1: Know How Yelp Works to Increase Your Business

Headline 2: Find Out Why Yelp Demanded my Book, “Help with Yelp for Restaurants,” be Banned on Amazon

Both headlines have their pros and cons, but I personally like the second one because it evokes a sense of curiosity.

If you’re curious about writing good headlines that sell, check out 9 Proven Headline Formulas That Sell Like Crazy by Coppyblogger.

It’s common among the creative advertising world that people write up to 200 headlines for a print ad. If you’re serious about what you’re selling I would highly suggest you write at least 50 and then look at them the next day with fresh eyes.

Tip 2: Emotion is What Sells

Part of writing a great sales copy for websites is to be able to create emotions through words. Don’t just describe a feature of a product, write about what kind of emotional benefits the buyer will receive from their purchase. Is there the possibility of giving them absolute confidence to close more sales? Will the product help them feel more relaxed, and happier than they were before?

Tip 3 of 9 for Creating a Web Copy That Sells (Use Testimonials) Tip 3: Have Amazing Testimonials

When someone visits your website for the first time, they’re probably not going to trust you. This is why having credible and well written testimonials from happy customers can play a huge role in creating a web copy that sells.

Ensure throughout your website that you create sections that are dedicated to the best testimonials. Have the testimonials to focus on the positive difference that the product has had on their life, or the type of results they were able to achieve. Have a photo of the person next to the testimonial to give it even more credibility.

Tip 4: Focus On Solving Problems

A great web copy that sells doesn’t focus on the features of a product, but will focus on how that product is going to solve major pain problems (the benefits). I did a sales copy for an e-book on how to have better conversations. In the copy I focus on how having better conversations and social skills will help people find the love their life, help them get promoted at work faster, and earn tens of thousands of dollars more in their lifetime.

I could write about how the book was going to teach people to be a better storyteller, or make them a more interesting person, but that doesn’t solve the deep problems that potential customers have. Your web copy must point out how your product can solve the pains of your customers.

Tip 5: Discuss What’s Possible

Part of a great web copy that sell is being able to discuss what’s possible when the problems are solved by your product. Think back to some of the infomercials that you’ve seen. Notice how they focus on what has been possible after a product or service was used. If you’ve looked at Proactiv, they talk about the positive possibilities in life when women and men are acne free.

Here’s a quote from their website by actress Kaley Cuoco from Big Bang Theory, “It has given me the skin that I have always wanted. It glows and feels good, and I never have to worry about it. I owe my great skin to Proactiv.”

Tip 6: Write about What’s Different

Tip 6 of 9 for Creating a Web Copy that Sells (Differentiate Yourself from Competitors) Consumers are always curious to know why your product or service is different from those that are available on the market. By writing about how your product is advantageously different from others will help sell your product or service.

Tip 7: Give a Bonus Offer

One of the best ways to have a web copy that sells is by offering bonus products or services with the main purchase made.

Infomercials have been doing this for ages. They offer bonus products near the end of the infomercial because they know that this is one of the most enticing ways for your to pull out your credit card and dial that number. They don’t only offer one bonus, they’ll offer you two to get you even more excited about the purchase, and to feel that you’ve gotten.

Make sure you offer a bonus gift at the end of your sales copy. This can be an additional e-book, or free shipping, or a bonus video when they register for a seminar.

Tip 8: The More Expensive the Product, the Longer the Copy

A wonderful aspect of the Internet is that there is no space limitation in terms of how much writing you want to do. There is no set length for writing web copy, but the general rule is that the more expensive a product or service is, the longer the copy should be.

Your copy should be long enough to cover all the necessary facts, but must remain interesting to the reader. Don’t be afraid to write long copy, Maria Veloso, authour of Web Copy that Sells, wrote a 13 page sales copy for one of Jay Conrad Levinson’s seminars. The e-book that I sell online has about 9 pages of written copy.

Tip 9 or 9 for Creating Web Copy That Sells (Call To Action) Tip 9: Add Call To Action

And one of the most important aspects of creating a web copy to sells is to ensure that you write a call to action in the end. Ask the web visitor to “Buy Now.” Or to “Register Now. First 100 get a 20% discount!”

When writing web copy, it’s important to find out what’s working and what’s not. If you feel that products aren’t selling as well as you like online, do some testing. See if adding more testimonials will help, or find out if adding more emotional words help close more sales. Review your sales copy every few months.

With so many different variables, it can be hard to isolate what’s preventing people from buying. If you are interested in knowing what’s turning people away or what’s getting people to buy, then it may be best to do a qualitative survey

And lastly, don’t forget to sign up for our e-mail newsletter for other great tips on marketing.

Use Bonus Offers to Help Close Sales

Use Bonus Offers to Close Sales
Brand perception can be everything in the world of marketing. Excellent branding can persuade customers to buy your product or service and have them become a lifetime customer. When you’re starting off your business, it can be very hard to increase your brand value.

But one of the ways to increase brand awareness and sales of your products is to be able to offer your customers a type of bonus. It seems simple enough, but many marketers neglect this simple fact. Providing your customers with bonuses is vitally important to brands that don’t believe in discounting.

If you create a brand that discounts too often, then what will happen is that your brand will soon be known as the cheap brand. This is why luxury fashion brands such as Louis Vuitton and Hermes never have their goods on sale.

It Starts From our Childhood

Giving a bonus in your products and services is nothing new. It can be the difference between having someone buying your product and someone that decides to try your competitor.

Let’s take an example from my younger days. I used to love eating Honeycomb as a teenager. I would consume it for breakfast, eat it as a snack, and even eat at nighttime. One of my most fond moments of eating the cereal was slurping the milk after it was loaded with sugar.

However, it wasn’t the only cereal brand that I ate, there were others like Cheerios, Corn Pops and Frosted Flakes. I remember that Honeycomb offered some NHL hockey cards when you purchased the cereal. I was an avid hockey card collector back then and when I saw the offer I grabbed the box and put into the family shopping cart without even hesitating for a second.

That little bonus got me to buy, without a single consideration for the other brands at the point of purchase.

Cosmetics Industry is Famous for This

I remember when I encountered how well bonus marketing worked in the cosmetic industry. A woman I dated was very excited about purchasing a cosmetic package because it included samples of products that retailed for $75, and that the deal would end that day.

I didn’t think it was a big whoop, but to her it was a matter of urgency to claim the bonus gift.

What was strange at first, and more understandable now, is that she got a sense of pleasure from being able to shop and get the bonuses. It wasn’t just about fear based marketing, it was the fact that she truly felt she got extra value by receiving the bonus gift.

The point is that bonuses work on both genders, it works on children, it works on seniors and it works across all cultures.

Sometimes It’s the Bonus is the Main Catch of the Day

Sometimes customers only purchase the main product because the bonus itself is more important to them than the actual product being sold.

Liquor is notoriously good for that. I recently went to a liquor store and saw that Corona was offering free straw hats with a purchase of a 12 pack. I’ve probably only bought beer to drink about twice in my lire, but the hat itself was very tempting and increased my interest dramatically in purchasing the Corona beer, even though I probably would have taken over over two months to finish the 12 pack.

This is why infomercials are infamous for offering bonuses. They know that you may not be interested in the main product that’s being sold, even if they are giving you a product that’s two for the price of one. But they will sometimes throw in a product that will just tip you over the edge in making the purchase. It’s that second product that gets your wallet to open up.

Charge More to Make Your Bonuses Better

In order to grow a profitable and strong brand you should consider offering bonus products for your customers or clients. If you’re in the service business, provide an e-book for your customers that helps solve one of their pain points. If you’re selling a food and retail product, such as liquor, then consider manufacturing a shot glass to go with your liquor.

Of course some of these bonuses will take time and money, and that’s why it’s important to charge a premium for your products or services so that you can focus on delivering the extra value offers that your customers and clients will enjoy. And by giving that little extra to your customers, you’ll find you’ll be able to close more sales develop stronger business relationships.

When to Cannibalize Your Existing Products

Marketing Cannibalization You’ve come out with this new product, and you’re worried that it might eat into the profits of another product because they’re both quite similar. People often believe that cannibalizing the profits of another products is a bad thing, but the truth of the matter is that cannibalization may actually be good for profits when executed properly.

What is Marketing Cannibalization?

Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. There are many examples of market cannibalization. One prominent example is the production green cleaning products for households, and how they can cut into profits of traditional house cleaning agents.

When does Cannibalization Not Work?

Cannibalization doesn’t work when it dramatically affects the overall sales and profits of your company or product line. Creating a new product for the sake of a new product without proper market testing can lead to disastrous results, especially if the existing product has a loyal fan base.

When Should You Cannibalize Another Product?

A product should cannibalize another product when it can increase profits even more for the entire product line or company.

Another example of market cannibalization is the Samsung Galaxy Note and the Samsung Galaxy S series. While they carry some similar qualities to each other, chances are people who use a Samsung Galaxy Note, aren’t going to buy the Samsung Galaxy S3. And now with a rumoured Samsung Galaxy Mega coming out, it will be interesting to see how these three different phone tablets will compete with each other.

Why is Cannibalization Potentially Profitable?

Large corporations, such as Proctor and Gamble (P&G) have been using this strategy to help maximize profits. It’s a very basic math model, but the hardest part is figuring out the projected sales for a product that hasn’t existed on the market yet.

Let say you have product A. Product A sells, 5000 units at a profit of $100 that’s $500,000 profit.

Product B gets introduced, the marketing and finance department project that the product will sell 1000 units but the profit is $150 in it’s first year. That’s $150,000 in profit.

However, by introducing Product B, sales for Product A have dropped by 1000 units.

Here’s what happens to the profits that year:

The following profit is then calculated at 4000 X $100 = $400,000 for product A, and 1000 X $150 = $150,000 for product B. The new profits for that company are now $550,000. This means you’ve increased your profits by 10% by cannibalizing into your other products.

Gillette Fusion ProGlide Brand Equity Can Play A Major Role in Cost Effective Cannibalization

One of the ways to successfully ensure good cannibalization is to ensure a strong brand loyalty to the original product. Customers that are loyal to your product are more likely to try out a new one that is produced by the same company and may a unique selling proposition compared to the old product.

Depending on financial factors, it may be extremely costly to launch a whole new brand, with a new name, and so forth to compete with an existing product line. This is because marketing can cut into deep financial pockets.

A brand that uses their existing brand reputation to leverage a successful cannibalization campaign is Gillette, which is owned by Proctor and Gamble. Gillette currently makes two lines of razors, the Mach 3 and the Fusion ProGlide.

When the Fusion ProGlide came out, the marketing team made a conscious decision not to go after new customers to launch the brand, instead they purposely focused their marketing and advertising on getting old customers to purposely switch to the new product. This was a smart strategy, since Gillette was the number one selling brand of razors in the world.

It’s evident in the TV commercials that they aired in the U.K. and in North America that they wanted get people to stop using the Mach 3, and transition to the Fusion ProGlide.

Here’s the catch for customers, the Fusion Proglide was actually 40% more expensive than then the Mach 3 when it originally launched in 2006. Two years later, it was able to achieve be a billion dollar selling brand, and was the fastest brand in P&G history to reach that milestone.

Today, the Fusion Proglide series is the best selling razor in the world, and shows that cannibalization, when done right, can be hugely profitable.

How Disney Princesses Became a Multi Billion Dollar Brand

Disney Princess Franchise

“Oh boy! A new customer!” – Mickey Mouse

Let’s be honest, there probably hasn’t been one person in the world that hasn’t heard of Disney. Good ol’ Walt knew what he was doing when he made Mickey Mouse whistle on a steam boat and squeak his first words. A voice that I love to impersonate.

Who Doesn’t Know at Least One Disney Princess ?

But I think what Walt probably never dreamed of is that Snow White and the Seven Dwarfs would be the beginning of the Disney Princess brand. It’s hard to imagine this now, but Snow White was the first full length animated feature to come out in movie theatres. A historical moment in film in 1937. Back then, animation shows were short and saw before a movie, not as a movie. Many people doubted Walt. But if he listened to the naysayers, there’s a good chance that the Disney Princess brand wouldn’t be generating over 3 billion dollars in sales.

The brand and visual identity of the Disney Princess has been around for a long time. Disney theme parks, and other entertainment subsidies, such as cruises, have done a great job of idealizing the princess into mainstream global culture. I’m not going to lie, even I got giddy when I went to Disney World and saw Disney Princesses. But let’s start off with a little background about how it all started.

From the Beginning: Princesses came Sparingly

Walt Disney started off with his film Snow White in 1937. But it wasn’t until 1950 the movie Cinderella came out. Arguably the most well known princess in all of fairy tales and those among Disney movies. She has her own castle in the Magic Kingdom.

Cinderella alone is a brand that is easily worth hundreds of million of “bippity boppity” dollars, and was the first character to have its own line of Sephora products, released in 2012, which include the Disney Cinderella Storylook Eyeshadow Palette, with colours such as ball gown, royal, and glass slipper.

In 1959, Sleeping Beauty came out, and Aurora was the next in line. However, there seems to be a focus on ensuring that Aurora wears a pink gown, versus the more well known blue gown of the 50’s and 60’s.

It wouldn’t be until decades later that Disney would go back to some of their roots and focus on creating wonderful animated stories involving princesses in what some have termed Disney’s Renaissance era.

The Renaissance Era of Disney: The Classical Princess Revived to the First African American Princess

The modern era of the Disney Princess started in 1989 when the movie, The Little Mermaid, came out. Ariel was the star. And now she’s become a very famous internet meme. Here’s “Hipster Ariel.” And there actually is a video out there called Hipster Disney Princesses which you can easily find on YouTube.

Hipster Ariel I use to want legs

This also started a golden age for Disney in terms of animated films, with wonderful hits that followed including Belle from, Beauty and the Beast in 1991 (my favourite of all the princess movies), Jasmine from Aladdin in 1992, Pocahontas in 1995, Mulan in 1998 (technically not a princess, but there actually is a selection process to officially be deemed a Disney Princess), and finally in 2009, Tiana, from The Princess and the Frog came out. She was the first African American princess from Disney which garnered a lot of media attention because of ethnic and gender politics.


The Digital Age of the Disney Princess: From Tangled to Frozen.

Sadly the days of classical animation will probably disappear along with the printed books, as the digital age of computer generated graphics kick in.

The first digital Disney Princess goes to Rapunzel from the movie Tangled, which was featured in theatres in 2011. This makes her officially the 10th Disney Princess. She will most likely officially be joined by an equally feisty princess, which is Princess Merida from Brave. The movie took home best animated film for 2012 at the Oscars, so it’s hard to imagine why she would be rejected.

It’s also expected that Anna from the upcoming movie Frozen will be a featured princess, but that’s all speculation, though I don’t see why Disney would create a princess and not include her in the Disney Princess franchise.

Now that you’re up to date on who all the Disney princesses are this will give you an understanding of how long it’s taken the brand to get to where it is today. In 1999, Andy Mooney from Nike, was hired by Disney Consumer Products.

Anna from Disney's Frozen

Courtesy of Cine 1

Shortly after joining the team he went to go see his first Disney on Ice show, where he noticed little girls attending the show were dressed up as princesses, not Disney princesses, just generic princesses. An opportunity that seemed to have been previously missed that would later provide a happily ever after type ending.

“They weren’t even Disney products. They were generic princess products”, he mused, and soon afterwards, with extremely low resistance within the organization, very little marketing, and no focus group testing, the Disney Princess franchise was launched.

In 2001 sales for the Disney Consumer Products division was generating $300 million. Fast forward to 2012, and the Disney Princess franchise earned a whopping $3 billion in global sales making them the number one brand for best selling entertainment products.

Behind them, in number 2 was Star Wars, which brought in $1.6 billion. And for those that may not know, Lucasfilm’s Star War’s franchise was bought about by Disney.

What Did DCP Do to Make Billions?

Here are just a few examples:
Glass Slipper Collection by Disney
Partnered with Sephora to create the Disney Reigning Beauties Cinderella Collection.

Created numerous toys and dolls for young children.

Created princess tutu dresses, as well as wedding dresses that go for around $1,100 dollars for adults.

Snack packs, and eats that have Disney Princesses all over them.

Dance collection wear.

They even have a glass slipper collection.

Disney Princess costume collection, which no doubt sells extremely well during Hallowe’en.

Disney fairytale wedding dinnerware.

Cinderella premiere adult collection tops.

The types of products they have go on and on, which includes, Blue Rays, consumer electronics like MP3 Players, stationary and home accessories like those little soft cushions that I’m tempted to buy for my niece, and yes they actually have wedding dresses.

Princess as a brand has been so strong that the people at Mattel (the lovely makers of Barbie) started their own video collection of Princess Barbie videos which have sold over 38 million units. The non princess videos have sold only about 9 million in comparison, so this gives you an idea of the princess mythology and how large of a market the princess brand holds.

They Need to Update Their Social Media Presence

The Facebook page doesn’t do much to engage fans, but they post up animation stills from the previous movies and often have words of encouragement. At the time of this writing their Facebook page has 2.7 million followers.

However, what grinds my gears a little is the lack of social media presence on their website, princess.disney.com , there’s no mention of any of their Facebook pages. What’s even worse, in my opinion, is that there’s no official Pinterest account for Disney Princess that I could easily find. Which is such a shame, because there are numerous fan based Pinterest boards that are dedicated to Disney Princesses, and almost 50% of female users of the social media have children. Why is Disney missing this opportunity to use Pinterest for their marketing, there’s over 48 million users there, the majority being women.

There’s no doubt that they rely on distribution as their main means of marketing. Even around Vancouver, we have our own Disney Store, which you can see children and parents go in and out in steady stream.

It took 60 Plus Years in the Making but Disney Princesses are a Hit

What’s interesting is how the brand emerged organically and has been in development since 1937. There’s no doubt that Disney will continue to entertain young people for decades to come, and that there are more plans to keep expanding their Disney Princess line, it’s too profitable not to.

While they have slowly included more ethnic visibility in their animated films, it’s not going to be surprising that they will start to expand ways to incorporate other cultures such as Latin Americans or an Indian princess.

The truth is, I’m looking forward to the day I see my niece at Disney and dressing up as a princess…maybe I have more Disney Princess syndrome that I’d like to admit.