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How to Easily Post a Pinterest Pin onto a Facebook Page

The Easiest Way to Post Pinterest Pins onto Your Facebook Page. More Pinterest marketing tips and tutorials found on MCNGmarketing.com

This blog post will go over how you can easily post your Pinterest pins onto a Facebook page or group from within the Pinterest platform.

Anna Vanlandingham, from Pinterest Pro, for sharing this with me. It’s greatly appreciated.

Connect Your Pinterest with Your Facebook Account

Now before you can post directly to any Facebook page or Facebook group from Pinterest you have to connect your personal Facebook account with Pinterest.

You can easily do this by going to the desktop version of Pinterest and going to your account settings and scrolling down to the section about logging in with your social networks. Make sure you connect your Facebook account.

Now you’re ready for the next step.

Connecting to Your Facebook Account

How to Post Pinterest Pins Onto Facebook Pages 

In order for you to post onto a particular Facebook page or group, click on your desired pin until it expands.

How to Easily Post Pinterest Pins on to Facebook Pages

Once it does, you will see a Facebook share button at the top right hand corner.  Click on it and a drop down menu will now appear. The drop down menu allows you to post Pinterest pins onto your personal Facebook timeline, a friend’s timeline, Facebook pages and groups and through private messages.

How to Easily Post PInterest Pins on Facebook by @mcngmarketing.

It also shows a preview of what the pin will look like on Facebook.

If you happen to be a social media marketer this means that you can now post pins onto any particular Facebook page that you manage.

A Word of Caution…

This has nothing to do with actually posting as so much about the fact that when you do connect your Facebook you are still using your personal account. And Pinterest will put your personal Facebook url in the header.

Rebekah Raddice on Pinterest

 

This means people can check out your personal Facebook page, so ensure you have them on the proper privacy settings.

A popular question I get asked is whether we can replace that personal Facebook url with a Facebook business page url. At the time of the writing you can’t, but if that does change I’ll make sure to update this blog post.

If you’re interested in doing the reverse, and want to post Facebook posts onto Pinterests, that’s not as easy. This blog post will explain how. 

To get more tips on how to improve your Pinterest marketing, make sure you sign up for my newsletter.

The Easiest Way to Add Facebook Posts on Pinterest

The Easiest Way to Add Facebook Posts to Pinterest with this one Amazing Tool by Vincent Ng.

If you’re looking for a way to put your Facebook’s business page’s posts onto Pinerest, then you’ve come to the right spot. The ability to cross promote different social media channels can help with boosting followers on social media platforms and increase reach of potential new customers for your small business.

I’m going to show you an amazing tool created by Christina Mendoza and Ray, that will allow you to capture parts of your screen and create pins from these screen captures. Their tool is awesome sauce.

Technically, Facebook is a no Pin it zone, so if you try to use the official Pin it button from Pinterest to grab images from Facebook, it’s not going to work. This is to help protect privacy concerns, so don’t go pinning pictures of your friends from last year’s Christmas party while they’re dancing like a monkey, that’s just not cool.

I used to recommend people screen capture the image and then change the “source” of the pin to the Facebook post,  but doing that was long and tedious. The other method that used to work, was using a tool called Shot Pin, which was a Chrome extension, but it’s no longer in operation. But then I tested out Pin4Ever’s new tool, and i’m in love with it!

This One Tool Will Make it Easy to Pin Facebook Posts onto Pinterest

If you’re more of a visual person, then feel free to watch the YouTube video on how to add Facebook posts onto Pinterest.

When I discovered what this tool was capable of, my eyes popped out. For me, this is the the easiest way to add Facebook posts to Pinterest. This tool is Pin4ever’s “Pin Anything” tool. Pin4ever, is actually a suite of Pinterest tools that allows you to do a variety of other great tasks with Pinterest, but I won’t be going into the other features today.

To get the “Pin Anything” tool from Pin4ever, you can visit their site at Pin4ever.com. Their tool only works with Firefox, and this particular feature is FREE to use, along with some other neato stuff that’s also free. (Thank you Christina and Ray for all your hard work!)

Once you’ve loaded it onto Firefox, you need to login with your Pinterest ID, as shown below. If you don’t login to Pinterest then the tools by Pin4Ever don’t work.

How to use Pin4Ever's Pin Anything tool by Vincent Ng of MCNG Marketing.

Also if you find that the tool bar is occupying too much space, you can actually click on the Mini Toolbar, and that will shrink the bar size down by a lot.

I truly feel that Pin4Ever is one of the most underated Pinterest tools out there. It’s loaded with great features that many small business owners and marketers have requested. Once you try it, and know what it’s capable of, you’ll love it too. – Vincent Ng

How Pin Anything Tool Works

Look for this camera icon that says Pin Anything on the right hand side of the tool bar.

Pin Antyhing Tool is a great screen capture tool for Pinterest.

When you click on it, it will allow you to do a partial screen capture. And this is where the beauty, and the ease lies.

I’m going to take Facebook marketer, Jon Loomer‘s Facebook page as an example. When I clicked on the “Pin Anything” it allowed me to drag the tool across the Facebook page and select the area on the screen I wanted to Pin, and gave me the dimensions of the screen capture.

Jon Loomer's Facebook Posts onto Pinterest

Then a pop up appears. You have the option of changing the pin description, and to choose which board the pin goes to. But what’s brilliat about this tool, is that the source of the page goes back to the Facebook posts.

You can change the Pin4Ever's pin description when using the Pin Anything tool.

Pin4Ever, won’t be able to tell you which of your boards are secret or public, so make sure you double check you have the right board before pinning.

How Do I find the Unique URL of the Facebook Posts

It’s important that you’re not just using the Pin Anything tool from Pin4Ever to pin the status update from the MAIN Facebook page.  The url will be in the form of  https://www.facebook.com/kotawcontentmarketing/. (Kotaw Marketing belongs to my good friend Katherine Kotaw)

If you use the tool and you pin from the main feed, the pin will redirect back to the main Facebook business page, not the individual post. If people don’t see the specific post, they may assume that they’ve been led astray, and even turn angry like the Incredible Hulk.

In order for you to find the unique url of the Facebook post, all you need to do is click on the date of the Facebook post, and then it will load up the unique post as a seperate web page. At this point you can use Pin Anything and capture that post as a pin. This is an example of a post from Michael Hyatt, and where you can find the date on the desktop version of Facebook.

Micheal Hyatt's Facebook page.

Why is it Beneficial to Have Facebook Posts on Pinterest?

1) By putting Facebook posts onto your Pinterest board, you’re exposing your Pinterest community to your Facebook page.

At the time of this writing, Pinterest doesn’t actually allow you to connect your Pinterest business page with an associated Facebook business page. You can connect your personal page to your Pinterest account. But let’s be truthful, you probably don’t want a bunch of random strangers connecting with your personal Facebook page every day.

Using Pin4ever’s Pin Anything tool is a good way of getting people directly back to your Facebook post where they can then connect with your page.

2) You can encourage meaningful conversations

There are people commenting on Pins on Pinterest, however it’s not a very common practice. Having an engaging Facebook photo posts that shows off some activity can get those people involved in the conversation.

If they notice 15 other pepole have commented, they may want to jump in.

It used to be that you had to Like a page in order to comment on it. This is no longer the case, people can jump into a conversation onto Facebook even if they don’t like the page.

3) It offers great social proof.

This can be very important when you’re starting off your Pinterest account. People like to see numbers. They like to see that 101 other people have liked a Facebook posts, or that 30 other people have shared it.

That type of social proof can break down barriers for people to trust you. Who are you going to subconciously going to trust more, someone who’s sold one million books, or someone who has sold one thousand?

Pitfalls to Be Aware of from Posting Facebook onto Pinterest

Over 75% of daily usage on Pinterest happens on mobile devices. This makes Facebook posts hard to scan in the Pinterest feed on iPhones and Android smartphone devices. Therefore people are most likely not going to click on them.

Facebook Posts on Pinterest Android Smartphones

However if you do know that most of your target audience is using the desktop version,  then this would be a great way to cross promote.

If someone does click on your pin that contains a Facebook post, it will be redirected to the mobile site of Pinterest, not to the app. Since most people on their iPhone and Android phone are logged into their app, and not onto the browswer, they will need to login which is a detraction.

That’s it. Please go out and try this tool, and if you do have time, thank Christina and Ray, they’ve worked very hard to provide this tool for free.

Do you have an amazing app that makes you’re life easier with Pinterest? Please share with me and other readers in the comment section.

Can you Really do Social Media an Hour a Day?

Can you really do social media one hour a day? Not if you want to do  a good job. Find out why it takes longer than an hour and how good social media takes a lot of time.

Excellent Social Media Takes More Than an Hour a Day

Last month, Dendrite Park, a marketing agency, came out with an interesting instructographic that advised how small business owners could do social media marketing an hour a day. While the article does give credit that small business owners are busy, I think it gives the false impression that a good job for social media marketing can be done an hour a day, which in my honest opinion it can’t.

Here’s the harsh reality in the world of marketing, advertising and social media, most of the time is not spent on executing social media, most of the time is spent on researching and planning out an excellent marketing strategy.

When starting any social media plan, you want to make sure that you have a solid strategy behind it.

You want to know who your target audience is and what type of social media networks they are on. This may incorporate only a limited amount of social networks such as Tumblr and Pinterest, or this may include all the social networks.

But excellent social media planning, whether it’s for one network or for five should not be rushed.

An Hour a Day Works…If You Don’t Care What You Post

If you feel that sending out any old status, tweet, or pin will do, and that somehow it will gain you a community of loyal followers, then you might as well not be on social media.

Part of being on social media is to be able to provide valuable content and insight to your audience.

This week I was really blessed, Mari Smith, a Facebook guru, shared my guest blog post from Oh So Pinteresting on her Facebook page, and it resulted in the post going viral with over 400+ shares within 48 hours, and a big part of that was because of Andrea Vahl who shared that with Mari.

My article about pinning Facebook onto Pinterest went viral, big thanks to Mari Smith, and Andrea Vahl. The post was socially shared over 350 time.

But finding such great content requires time and effort. It means reading other blogs about your industry, and keeping up with the ever changing world of what’s going on. And the people who keep on top of their industry are the ones that will be able to provide fresh content that is relevant to their social media community.

Relationships on Social Media Take Time to Build

For most of my clients that I have worked with, only one of them has ever had a previous relationship with another social media agency. Almost all my clients I work or have worked with were personally managing social media accounts.

One of the biggest hurdles that small businesses face on social media, is the lack of time to authentically connect with their customers on social media. And for any business that starts using social media, whether it’s Pinterest for business purposes, or Linkedin for lead generation, you have to spend time building those relationship.

It’s no different than a customer walking into a hotel the first time. If you take time to engage in conversation, care about their trip and try to make their stay as enjoyable as possible, then chances he’s going to be coming back.

You have to spend time to create a list of people you want to connect with who you may be able to do business or form strategic alliances with. And what you’ll find is that some of them will become good friends of yours too because you both share the same passions.

If you’re a local business, you need to spend more than 5 minutes a day checking messages. You have to engage, and if you don’t have time to do that, then it’s best to hire an agency, or freelancer that can.

This is why it’s vitally important to choose the right social networks for your business instead of going after all of them. Focus o the ones that allow you to create relationships with your customers on deeper level.

Social media hasn’t changed the way we do relationships, as a matter of fact it reminds us that little small acts of connection, taking an interest in what people are saying, and providing great resources for them is more vital today than ever. Why? Because everybody is doing it, and if you don’t do it, your business will die off.

Scheduling and Curating Content Takes Time

Almost everybody I know that has made it big on Twitter has scheduled tweets. Very few do real time interactions all the time, and that’s understandable. The world is a 24/7 place.

And even scheduling tweets to reach those people can take an hour a day. Imagine scheduling for tweets a day (again it should be something valuable to your followers) and then you need to schedule some status updates on Facebook, and then jump over to Pinterest to schedule some pins for the next week.

Scheduling can take a lot of time, but what’s even more important is be able to select the relevant information for your followers.

Some great tools to help with social media scheduling is Hootsuite for Linkedin, Twitter, and Facebook. If you’re looking to schedule pins, Hello Society is a wonderful tool that’s free to use. My friends from the U.S. adore Buffer as a scheduling tool for Facebook and Twitter.

Quality Blogs Take Time and are Worth the Effort

Blogging itself is a huge time consumer, and on my good days I can crank out a draft out within 45 minutes. That’s just a draft. The final copy, including getting the right photos that are pinnable and making sure that it’s done. By the time it’s all said and done, a good quality post that has a great headline, great content, and a pinnable image will take anywhere between 2.5-5 hours to finish. But when it’s all said and done, it can help drive so much traffic and establish your business as THE business in your industry.

Other blogs may report that they finish earlier, and that’s because they don’t understand how powerful Pinterest is in driving blog traffic and tend to use any stock photo, I strongly advise against that.

Always take time to create a blog, and blog at least once a week.

Properly Integrating Social Media Networks into Your Marketing Campaign Takes Time

No social network should ever work alone. This is why it’s important to plan out how to cross promote your different social mediums to get people to not only to be a Facebook fan, but also an Instagram fan, and so forth. The more places that you’re able to communicate with your customers, the more that they’re going to remember you. It’s that simple.

Even though I love Pinterest, I make sure I share some wonderful articles on my Google Plus group on Pinterest marketing. This way it helps to reach out to another community of potential leads and influencers.

And if you’re able to create engaging and amazing content, that’s consistent with your brand and strategy, across your social media then all the better.

Measuring and Taking Action with Your Analytics

It’s very important to spend your time understanding how social media affects your marketing and sales goals. Taking the time to analyze what’s going on with your social media traffic, and understanding what type of content is being shared is vital in deciding what type of action or content to provide next.

Analytics alone can take up to an hour a day depending on how much data is coming in, and what you’re measuring. Tools such as Google Analytics can tell you which social networks are driving the most traffic, while Pinterest analytic programs like PinLeague can tell you what pins are pinned the most as well as who your influential followers are.

Pinleague

I’m not here to tell you how much time you should spend on social media, but I will tell you that if you want to make your social media campaigns work, then you need to work very hard at the start, and you need to invest time into your online social relationships, and I guarantee you, if you want to do this right, it will take more than an hour a day.

Photo courtesy of Bill Erickson.

How to Add Pinterest to Facebook

How to Add your Pinterest account to your Facebook Page within 5-10 minutes using Woobox.

One of the beautiful things about having multiple social networks is that you can use them to cross promote each other. This means that you can post Facebook photos onto Pinterest, or you’re most likely reading this because you want to get your Pinterest onto Facebook to increase engagement. Here’s how to add Pinterest to Facebook.

Visit Woobox to get Your Free Pinterest Tab

I recently did this for my client Candy Meister, and it will only take you about 5-10 minutes to install. No programming or techie stuff needed.

Visit Woobox’s Pinterest tab page as your first step.

Now make sure that you’re logged in on your personal Facebook account, not a Facebook Page. Now go back to the Woobox website and click on the “Get Started For Free” button near the bottom of the page. If you’re logged into your personal account you should be redirected to a page that looks like this.

How to Add Pinterest Tab to your Facebook Page using Woobox. This is an easy way to install and will take you 5-10 minutes if everything is done right. #PinterestTip

If it shows the wrong branded page, then you have the option to change it at the very top. Near the bottom, I’ve circled where you would click to add the Pinterest tab to your Facebook Page. After that you will be given the option to add your Pinterest account to you Facebook Page where you will then be able to add some customizations, such as only showing one of your Pinterest boards instead of all of them.

Here's a screen for the Woobox Pinterest Tab. It's a great tool to use to add your Pinterest account to your Facebook Page.

And once that’s done, you should have a beautiful Pinterest tab that’s added to your Facebook Page and it should look something like this.

This is what the Pinterest tab from Woobox should look like if everything is done correctly. Make sure you click refresh cache to see the latest updates you've added to the Pinterest account.

If you find that the screen on Facebook doesn’t have all your boards or pins, then click on the bottom left that reads, “Refresh Cache” and you’ll see all your latest updates you’ve posted onto Pinterest.

And that’s how to add Pinterest to your Facebook.

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Pintalysis: The Ultimate Marketing Blueprint for Pinterest Marketing

Pintalysis, The Ultimate Marketing Blueprint for Marketing After browsing through a few different brands on Pinterest I’ve noticed that many of them are making some basic mistakes on Pinterest.

This is why I came up with the Pintalysis Marketing Blueprint, a framework that helps guide marketers on what to consider and how to use Pinterest to maximize their brand exposure, and monetization.

The Pintalysis Marketing Blueprint consists of five different pillars for a comprehensive Pinterest marketing and business strategy. This blog article offers an introduction to Pintalysis.

All five pillars work together in harmony to provide an integrated approach to marketing. The first four pillars are listed in priority order, with the fifth pillar focusing on website development.

The First Pillar of Pintalysis: Business and Marketing Goals

Before jumping into Pinterest, a business needs to be clear about the types of business and marketing objectives they would like to achieve. This will depend on the nature of the business. For an e-commerce site it will be about driving traffic to the site and converting them into being online customers.

For a service business, a great business and marketing objective is to drive more web visitors to the website, and generate leads from Pinterest.

For business to business, the marketing goal may be to increase the brand’s awareness among the target demographic. General Electric does an amazing job of using their Pinterest board to bring awareness to their company with hilarious content, like the “Hey Girl” board featuring Thomas Edison.

These different types of goals will require metrics. If you are a large enterprise, analytic tools such as Curalate and Piquora are able to help track metrics such as repins, the most popular pins from your website, and so forth. Other tools such as Pinterest’s very own analytics tool can tell you who has been pinning and give you an idea of how many users are pinning from your site. While Google Analytics will offer insight into how long people are staying on the directed site that came from Pinterest.

The Second Pillar of Pintalysis: Visually Optimizing Your Pins

The second pillar of the Pintalysis is to ensure visual optimization of your pins. This means choosing images that are absolutely eye catching that will make people stop and take a look. Remember that your pins are competing with dozens of others every given second.

Ensure your pins are from 300-540 pixels wide, and no longer than 1900 pixels. Recently Pinterest added a “Expand Pin” at the bottom of pins that are longer than that, and that “Expand Pin” happens on both desktops and mobile.

When appropriate consider adding captioning in the picture to draw people in. This is your chance to be a print advertising specialist. Create big fonts that clearly state what the pin is about when clicked on such as, “Top Ten Ways to Protect Leather Shoes.” Sephora recently created a Mother’s Day board in which pins highlight gifts that are excellent to give away. As you can tell they created some text at the bottom of the pin to grab your attention.

Notice in the picture below – on the left Sephora uses an intriguing and customized pin to promote an item on their Mother’s Day board. On the right hand side is a picture of the actual product after the pin has been clicked on. This can be done by uploading your customized image and then selecting the specific url you want the pin to redirect to.

Notice how Sephora optimizes their Pinterest photos, but it redirects to to their site image after. This is a smart Pinterest marketing technique.

The Third Pillar of Pintalysis: Create Virality through Community

Creating virality takes work, especially for brands that are just starting off. But virality begins by increasing the number of followers. After all, you can have a great pin, but if nobody sees it, then nobody is going to share it. Virality can also be increased by participating in community boards on Pinterst.

Virality is about developing relationships with influencers in your industry. When you’re able to create relationships with those in your industry, consider a way of working with each other to cross promote each other’s pins. This is the same concept of guest blogging. If you’ve developed a really great relationship with an influencer consider creating a board together to make the most of each other’s followers.

Social sharing is one of the aspects of going viral. Ensure that you are letting your followers know about your Pinterest account. Share with your followers the most repinned content from Pinterest on Twitter. Have a Facebook tab/app for Pinterest on your Facebook page, Woobox offers one for free. Share your best pins from Pinterest onto Instagram. Ensure that you have a “Follow Us on Pinterest” button on your website.

The Fourth Pillar: Search Optimization

When I discuss about search optimization, I’m not just referring to SEO (Search Engine Optimization) which is very important, but I’m also referring how to optimize pins and boards within Pinterest’s search engine.

For example one of the aspects of getting pins to show up in search is through the use of keywords in the descriptions of pins and in boards. This holds true to for SEO of your Pinterst page. But the domain name that a pin originates from also plays a role in search within Pinterest’s search engine, this is why there are some pins that have no keywords in their description in the pin or board, and yet show up high for search terms in Pinterest.

Ensuring that all your pins, boards, and the page itself is search optimized for both engines will help maximize the online exposure of your page and drive more traffic to your website.

The Fifth Pillar: Optimize Your Pinterest Page for Sharing

The Fifth and last pillar is vitally important for e-commerce sites or sites that require visual content. Ensure that your website has been optimized to allow for Pinterest sharing. This means that your blog has a pin it button so that people can share articles on Pinterest (my biggest pet peeve are social media blogs that talk about Pinterest, and yet they don’t have a Pin It button available).

This also means having wonderful photos that are going to be visually optimized for your website. E-commerce sites are often able to show multiple photos of a product. Bottica.com, the online jewellery site, does an amazing job of showing their products being worn by people. And it goes through a gallery showing their jewellery from different perspectives. This not only increases purchase intent, it also increase the pinning intent.

Bottica does a great job of adding Pin It buttons to all their photos for social sharing. This is a simple Pinterest tactic that all e-commerce sites should focus on.

Traditionally many blogs added photos in a way that was more of a psychological tactic to stand out, but rarely did the photos have any real visual appeal to the reader. Now it’s all changed, the feature image on a blog or any website needs to be Pinterest worthy so that that pin can get repinned again and again. You have to treat the feature photos on blog posts as if you are creating a magazine ad.

Those are the five pillars of Pintalysis. Look back at your own Pinterest marketing strategy and see if there’s anything that’s missing. Sometimes it can be the most simple things such as not SEOing your Pinterest Board descriptions. Over the next few months, I will be sharing more details of the Pintalysis Marketing Blueprint in an upcoming e-book. Please note that Pintalysis is not officially associated with Pinterest.

Pintalysis, the Ultimate Marketing Blueprint for Pinterest Marketing. This Pinterest marketing framework will offer brands and companies a solid guideline on how to maximize their marketing efforts.

How To Add Facebook Photo Posts to Pinterest

Facebook Photos onto Pinterest One of the golden rules of marketing to grow your online community is to be able to cross promote your social media channels. This may include having a Facebook message automatically be tweeted, or vice versa (try not overdo this). At the moment, there are some interesting challenges for getting Facebook photos onto Pinterest. This article focuses on using it for Facebook Pages, NOT for personal accounts. But, you can use this method for personal photo posts that are labelled as public in Facebook.

Pinterest Bookmarklet Button Doesn’t Work with Facebook

If you try to use the Pinterest Bookmarklet tool that is officially provided by Pinterest, then you’re going get the dreaded “Sorry, can’t pin directly from Facebook” pop up. However, as of the writing of this post, there are ways around it, and I’m going to show you step by step on how to do this.

Step 1: Upload Your Photo to Facebook

After you have uploaded a photo directly onto your Facebook brand page, then manually download the photo and name the file anything you like. I would recommend renaming the photo file so that it’s rich in keywords.

Step 2: Upload the Photo Manually onto Pinterest

Once you’ve downloaded the photo, go to Pinterest and then choose the board that you want to pin the Facebook photo to. This could be a specific themed board, or if you feel it’s appropriate create a board that’s dedicated to your Facebook photos so that Pinterest viewers know that when they click on those photos it goes directly back to your Facebook page. This will depend on you organization’s marketing goals.

How to Add a Facebook Photo onto Pinterest

Once you’ve clicked on “Add a pin,” there are two options at this point. You can either choose a file, or choose a URL from which the file is shown on. Choose the first option and go click on “Choose File.” Then upload your the photo file that is from your Facebook Page.

Step 3: Fill in the Description with Keywords

Once you have uploaded the file, make sure that you fill in the pin description with keywords. This is vital to help make your pins more searchable on Pinterest’s own search engine.

Also take the time to write descriptions. The optimal amount is around 300 characters as this will help maximize the amount of times that your pin is most likely repinned according to an Pinterest infographic by Hubspot.

If you’re looking to drive traffic to your Facebook Page, then I would strongly suggest that in the description to put the URL of your main Facebook Page in the description such as: Visit our Facebook Page at www.facebook.com/MCNGmarketing

Step 4: Change the URL

Now that the pin has been uploaded, go back to the board where the pin has been hosted and hover over the pin. You should now see the “Edit” button on the top left hand side of the pin. Click on it. A new window pops up and you’ll see “Source.”|

In a new tab, go back to your Facebook Page and click on the photo you want to post. It will automatically go into a pop up gallery mode and you’ll have a black background. You should have a long URL in the web address box that should end with the word theater. Copy this URL.

Then in the source box on Pinterest, paste the Facebook URL. And then click on save changes. And then you’re done!

How to Add Your Facebook Photo onto Pinterest

The After Effects

When someone clicks through on that particular pin, it will automatically load the photo and show it off in gallery mode on Facebook. At that point viewers can automatically click to see different photos from your Facebook photo album.

It doesn’t lead them directly to the main page where they can like your page, but it does give your Facebook page more exposure, and if you present amazing visual content then that should be enough to hook some of your Pinterest followers to click on the branded page and “Like” your Facebook Page.

If you have uploaded the photo and you want it to go directly to the main page instead of that specific post, you can also do that by changing the URL to be http://www.facebook.com/YOURFACEBOOKURL so that all the clicks land right onto the main Facebook page website.

Feel free to leave any questions or comments about this method, and I’ll be happy to answer them.

You can find us Pinterest at www.pinterest.com/MCNGmarketing.

Facebook Changes Cover Photo Policies

Facebook updates cover photos

Remember the days when Facebook let you fan gate so that people had to Like your page in order to get a special offer. Shortly after that, Facebook really cracked down on self promotion in the areas that mattered most, which was the cover photo.

As of March 6, 2013, policies were updated regarding the changes to Facebook cover photos and pictures. I first heard about the news from Rebecca Coleman, who shared the news from Mari Smith’s Facebook page.

The new policies are as stated:

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.

Before this, Facebook was pretty strict on what you could post as your cover photo. You couldn’t promote sales, a call to action, or all that good marketing stuff. Now that it’s back, you can now encourage fans to “Like” your page, tell them when your next sale is, or promote a product that you’re about to launch, as long as it’s not taking up more than 20% of the cover photo.

I would also suggest using it to put contact information where people can reach you. It’s a matter of what you want to promote and the limits of your imagination.

Sponsored Stories to Get Likes Have Changed Too

Cover photos will also play a much bigger role as “Like” sponsored stories that show up in Facebook news feeds will be using the cover photo that’s on the Facebook page. The old sponsored stories didn’t have much flair, and relied mostly on white space and text. By having sponsored stories in news feeds that focus on cover photos, there’s no doubt it will grab the attention of more users.

Brands that do a lot of advertising will need to strongly work with the graphic designers to ensure that their cover photos work with the cover photo as well as their advertising. There was a great article that was covered by Inside Facebook that talks more about these changes.

Social Media Plan – How to Create One in 9 Steps

How to create the right social media plan for your business in 9 steps.


How to Create a Social Media Plan

1) Determine Your Goals

In order to create a successful social media plan, you need to know what goals you want to achieve, and how those goals will be measured.

Are you looking to increase the number of people who sign up for your e-mail? Or are you trying to create more leads from Linkedin? Once you’re able to determine your short and long term you will be able to use social media much more effectively.

2) Conduct a Social Media Audit

Most people miss this step, but it’s important to look back and give yourself a social media audit as part of your social media plan. This is because if you don’t know what you’ve been doing in the past, you are likely to repeat the same mistakes. A social media audit will give you insight into creating your new social media marketing strategy

An audit is about taking an honest look at your marketing efforts and asking yourself what’s working, what’s not, and how to make your marketing efforts even more effective.

3) Study Your Competition

To create a successful social media plan you need to know what your competitors are doing. The worst thing that can happen is that you accidentally copy another company’s strategy. This will also help you differentiate your brand from others in order to stand out from the crowds of businesses that are also using social media.

It’s good to find out what types of social media platforms that they are using, how they’re engaging fans, and what types of messages they’re conveying on these platforms.

4) Determine Your Target Market

Social media is so massive, and with more and more baby boomers jumping aboard, you need to determine who your target market is. This will allow you to be more careful with your time and budget when trying to aim at a specific group.

It’s important to understand the demographics that are available on these different social media channels If you’re looking for a quick and easy way to find out, then I would suggest looking at different infographics. They’re always packed with demographic data. If you want easy access to infographics, go to Pinterest and search for them.

Your target market may also include contacting specific social media influencers that you can form a mutual relationship with.

5) What Are Your Key Messages

Part of any goal, is to also convey what the key branding messages are about your business. While Coke may have many goals in mind for specific contests and giveaways, they have one message they like to focus on, and that’s happiness. Other large companies such as Nike focus on finding your inner athlete to be better and to get things done.

When you understand your messages you’ll be able to co-operatively create opinions with your social media followers.

6) Determine Your Social Media Channels

There is more than a hand full of social media channels you can go with, but you need to truly understand which ones will benefit you the most. Often times it may not be the obvious ones such as Twitter and Facebook, you may find out that you’re having much better success on Linkedin if you’re holding professional seminars.

However if you’re designing crafts, you’ll most likely find spending time on Etsy and Pinterest may be the best win for you.

Don’t be afraid to look outside the box. For example if you’re looking to grow your presence within China, then you will need to create a presence on Sina Weibo or We Chat.

7) Create an Editorial Calendar

Creating an editorial calendar will be your life saver. Plan out what you want to share, and plan ahead to see if there are ways to incorporate special days or themes into your postings. Oreo did a fantastic job in planning out their social media content to celebrate 100 years. There’s no doubt it took a lot of time and effort, but it’s paid off big time.

A lack of an editorial content can lead you to wasting a lot of energy planning out what to say day after day. Make it easier on yourself and your team and cut down the amount of decisions that need to be made on content, so that they can focus on engaging customers and influencers on the different channels.

Ensure that you create a timeline for all your goals and milestones. If this is your first social media plan, it’s reasonable to plan out for 90 days.

8) Determine Who is Responsible for What

If you’re doing social media planning all by yourself then that’s an easy one, but if your content focuses a lot on pictures, a lot on sharing articles, and engaging, then it’s important to understand the role that each person plays.

Play on your team members’ strengths. I wrote an article about how extroverts and introverts operate very differently on social media and how their role in the execution of social media strategy will differ.

9) Measure the Results

It’s important to understand how successful you were in achieving your goals. And so you need to measure the results. Ensure that you’re measuring results that truly matter to your organization. I’m still not big fan of Likes or Followers on Twitter, these are soft metrics.

The most important thing I was taught about measuring results was why is that measurement so important to the overall plan. How is the number of likes important to the strategy?

Those are 9 steps to take to creating a social media plan. Is there anything you would like to add? Feel free to let us know in the comments section.

Like to listen about marketing stories, check out MCNG’s Marketing’s podcast, Revolutionary Marketing.

Photo courtesy of Kalexanderson.

How We Got The Vancouver Christmas Market 3000 Facebook Likes

Vancouver Christmas Market Banner We’re very grateful to be the social media marketing agency for the largest Christmas Market in the Pacific North West. The Vancouver Christmas Market, which operates from November 24th to Deceber 25th, has been around for 3 years, and during those years the number of visitors to this world famous Christmas Market has totaled 400,000. Every year it gets more and more popular as an additional 20,000 visitors dropped by in 2012 than 2011.

Of course one of the most common questions that float around the internet is regarding social media marketing is…

“How do I get More Likes for my Facebook Page?”

During the time that MCNG worked with the Vancouver Christmas Market, we were able to increase the number of Facebook likes from 6300 to 9300 for an increase of almost 50% within less than a 2 month period. Here’s how MCNG and along with partnering agencies accomplished that goal and was able to get additional thousands of likes.

1) Have a Facebook Social Plugin on Your Website

Part of website design is knowing how much content to put on the landing page of your site. For the Vancouver Christmas Market there are several different points that allowed web visitors to click on our Facebook page, but the Facebook page was never blatantly advertised on it because it would be a huge distraction.

Instead ,a tab labelled News was created, which when a user clicked on the tab she would see a large Facebook social plugin (It took up about 1/3rd of the page). Web visitors could like the Facebook page as well as be informed of what was happening at the market. In this case the, the plugin is the main visual feature upon clicking on news making it dominant.

Creating interesting content that discussed about upcoming contests, discounts, and posting wonderful photos were part of the strategy that lured visitors of the website to like the Facebook page.

2) Cross Promote Your Social Media Channels

It’s important to cross promote your social media channels with others. For us we ensured that we tweeted important contests and announcements that were too long for Twitter would be redirected to Facebook. This would bring awareness to the Facebook page and helped us gain likes. But we also ensured that we promoted our Facebook page in the YouTube video that we created.

It’s important that if you are creating a YouTube video and you want to drive more traffic to your other social media sites that the link is listed in the first two sentences.

Many marketers make the mistake of leaving it to the end where people are required to click more. But the huge majority of people won’t click on the show more feature.

We also used a URL shortner, with the ability to track the number of clicks, to save on valuable space in the description box.

Some of the blogs and newspapers we responded to also used a Facebook plugin for commenting. This was great way to have people aware and drive a little bit of traffic to the Facebook page.

What I did notice was that many of the blogs that we responded to had a commenting system related more to Twitter, whether this was through WordPress or Disquis. A great opportunity to connect your Twitter accounts to your blog commenting.

3) Hold Contests that Encourage Comments and Shares

One of the ways that we drove Facebook traffic was to hold a 12 Days of Giveaways contest. Prizes ranged from free entries and carousel rids to a $90 foodie galore experience, we had a lot of vendor support for the contests. Some of the contests were announced on Twitter while others were announced on Facebook.

The prizes of the contests were announced a week before they officially started. This allowed for our loyal fans to get a sneak peek of what was to be expected. We also sent out reminders of those contests to keep our fans excited and in the loop.

The Facebook contests involved two themes. They would either focus on online engagement, or listing the location of where the giveaways would be and people had to physically be there.

For our contests we encouraged our fans to comment and publicly share our Facebook posts. Those that did publicly share also received an additional entry for great prizes from the Vancouver Christmas Market. By encouraging people to comment and publicly share several contests and posts, we were able to reach friends of fans.

This strategy was a big part of helping us reach over 3 million impressions over the course of the two months.

One thing I need to stress more is that if you want to increase the reach of your posts, don’t be shy to actually ask your fans directly to share your content, such as “Don’t forget to Share with your friends!” This simple call to action will get you a higher reach of fans, but don’t abuse it. Use it for your best promotions and posts.

4) Have Exclusive Discounts for Facebook Fans

One of the best ways that we increased our reach and the number of likes to our page was to announce special discounts or theme days. When discounts were offered to targeted groups, through targeted posts that allowed us to create relevant to that group. Many of those in the group felt compelled to share the news with their friends.

An example would, free student night. Posts would be targeted to a specific age group, and geo locations.

However these deals wouldn’t explicitly be stated on the website page, it would only be found on Facebook and Twitter. This was a great way to reward loyal fans who engaged with the social channel (since those that were to engage with it, were also more likely to see the feeds we posted) with free entries.

Increasing the awareness of the page was strategically important in driving more likes.

5) Advertising the Contests/Promotions

Facebook Glass Because the page already had 6000+ likes, we didn’t feel the need to try to advertise to get more.

But we did do advertising, but none of it was explicitly to get more likes. The ads that got the highest click through rates, were the ones that were presented contests as well as unique promotional activities such as, “Ugly Sweater Day” or “Find a Pickle in the Tree Day for kids.”

The ads were targeted to specific demographic groups that would most likely be interested in the event. We also noticed that by creating great advertising content, people not only saw the posts, but some viewers of the ads who had clicked on it would also like the page.

Advertising contests and special events through Facebook that linked to a post specifically allowed us to kill two birds with one stone. It allowed for people to be informed about the events, and it provided an opportunity to drive loyal fans that may not have been aware of the Facebook page to visit the page and engage with the post and like the page.

Need us to help with creating an integrated marketing strategy, then contact us today at vince @ mcngmarketing. Operators are standing by :) .

Photo courtesy of Scott Beale

Introduction to Social Media – Where to Start


Introduction to Social Media -The Hows, Whats, and Whys

Big Headache
It can be extremely overwhelming to jump on board social media, especially since it seems that everybody else is ahead of you by about a decade. It also doesn’t help that the social media landscape changes as often as the temperature in Seattle. It seems every year there is a social network star that is born, and hundreds of more that try to rise to that success but ultimately fail.

If you’re wondering how and where you should start off with social media, this blog post will offer you guidelines.

How to Approach Social Media:

1) Be Patient and Keep at It

Social media is a new language. For those that may be in the baby boomers or older, it can be odd to have so much information bombarded to you at once, or that it may seem so strange that people are offering personal information so freely. It’s important that any person new to social media keep an open mind and just watch as a spectator to learn from others.

Treat social media as a spectator sport. When I first watched football, I didn’t really understand what the rules were, and with the exception of the quarterback, I didn’t understand the roles of other players. But over a few months I learned a few rules here and there, and was able to figure out the rules with the help of the Internet. But i did it in chunks.

Once I did, I found watching football more entertaining, though I’m a hockey fan first and foremost. But I kept an open mind and stuck with it. You need to stick with social media, don’t abandon it. It won’t go away.

2) Choose a Network that You Would Enjoy Being On

Facebook:

Take your time and choose one network that you feel would allow you to stimulate conversations with people and will allow you to have fun doing it. For most of us, Facebook (or a similar platform like Friendster) was our first social network platform. This is the most common one because it allows us to keep in touch with friends.

If you genuinely care about what your friends are posting, or care about what they are doing, then this is a good platform to start. Start off being intimate, and if that means staying in touch with only 30 friends, then that’s all you need. Honestly keeping up with 400 isn’t all that fun. Take time to comment on people’s status if it’s of genuine interest to you.

Pinterest:

Pinterest is a great social networking site if you love beautiful fashion, pictures of the most beautiful places in the world and you love seeing food. It’s also a great place if you happen to be into arts and crafts and need to sell goods. It’s expected that Pinterest will drive more traffic to websites than Twitter within a month or two of this blog posting.

The one advantage that Pinterest has over other networking sites is that content tends to have a long shelf life. If it’s an interesting picture or pin, as they call in Pinterest, then it can keep getting repinned again and again for months on end. And provide spikes in traffic in the most unexpected times.

Twitter:

Twitter is a great place to go and just chat and follow some of the people you most admire, and to start having conversations with people that you normally wouldn’t be able to reach. This is more of a conversational social network, and sharing knowledge that’s relevant to the people you want to attract is important.

But it can be a bit overwhelming, make sure you take it slow at first.

For this particular network, treat it casually to start and spend a few minutes a day to get a feel for the etiquette and if you feel there’s a conversation worth jumping into, then by all means, jump in.

If your find yourself a social media introvert, then this may not be the best social media platform to start with.

Linkedin:

Linkedin, the ultimate social networking site for business professionals. This is a great place to connect with others that you may want to stay in contact with but don’t want to add to Facebook. This particular medium is good for making industry contacts and when targeted right can generate high quality leads. The mindset that people come with on LinkedIn is one of professional business, and less of cocktail chatter like Facebook and Twitter.

A great way to connect with others is to write recommendations for them on the site. Only do so if you are making a genuine recommendation. It’s such a great marketing tool, for our own website we find that the amount of time spent based on traffic coming in from LinkedIn was 8-9 minutes. While those that came in from other sources were 1-1.5 minutes.

Google Plus:

Google Plus is starting to gain some momentum back, but has been described as a place more for techies and is quite male dominated. This is a great social network to reach out to influencers and have conversations with them because this is often the LEAST congested network for them.

Unlike the search function for Facebook, the search function on Google Plus will allow you to find communities, pages, and posts with ease and accuracy.

What’s also popular is Google Hangouts a tool where people can broadcast live talks, demonstrations or lectures, and you’re able to see people’s reaction and adjust accordingly. A great feature is also that Hangouts can be recorded as YouTube sessions automatically.

Generally social media falls under 3 categories, microblogging, these are sites like Twitter, Social Networking Sites like LinkedIn and Facebook that rely on status updates and longer profile creations , and visual networking sites like Pinterest, Flickr and Instagram.

The world of social media is huge, and isn’t limited to only those networks. Other popular networks include Tumblr which is a blogging platform that has gained great momentum among a younger generation who don’t find Facebook appealing. In China Sina Weibo is a social networking site that’s huge, but under the careful eye of the Chinese government. In Japan, Mixi is common to use.

The number of social media sites are in the hundreds are are listed here. I even just read that teens and tweens are now flocking to Pheed, which has received over 1 million users over a short period of time. What’s interesting to note is that digital natives and those that are in their teens are using social media on their mobile phones, since they don’t have a day job they aren’t likely to use a desktop to access their social networks.

3) What to do Next:

Engagement:

You have to treat your social networks the way you would when you move into a new town. It’s kind of scary, you may not know anybody and you have to build up a network of new friends. If you approach social media with the same mindset, and are very patient with it, you’ll find that you’ll make some excellent friends and networking acquaintances.

It does take time, and a lot of patience. And often, like real conversation in life, you most likely will need to be the initiator of those conversations. Learn to ask questions that peak people’s interest. Or comment on other people’s conversation. Most importantly don’t be passive for more than a week. Passive networkers don’t get known. Active networkers do.

4) Watch out for Social Media Fatigue:

Social media fatigue is quite serious, and it’s becoming part of the trend of people sitting and watching T.V. If you find that you’re getting overwhelmed from social media, then I would suggest you do and one thing.

1) Meet People. Nothing will replace social media like face to face conversation. It builds more trust than anything else.

2) Also go exercise. It will keep the blood in your brain going and help you stay alert.
Once you’ve gotten the hang of things, here are a few blogs I would recommend you read to get more in depth knowledge.

If you have any questions about social media or would like to know more of how we can help your brand be more engaged feel free to contact us at vince @ mcngmarketing.com

Photo courtesy of: Vernhart