From the BlogSubscribe Now

How to Build Consumer Trust with Pinterest

How to Build Consumer Trust With Customers by Vincent Ng of MCNGMarketing.com Pinterest can be amazing when it comes to driving traffic. For me it’s my number one social media traffic source, and for others like Mike Alton, it’s helped him add another 1000 visitors to his site a month, which for a social media blog is excellent. As Pinterest continues to grow and starts becoming more part of the mainstream, it’s important not to forget a vital lesson. Are you using Pinterest to solve the main problems your customers are having?

I’ve consulted and worked with clients in the past on their Pinterest strategy, only to go back and tell them how difficult it is to use Pinterest for their business because they often try to run with the network before they learn how to walk. People who are often most successful at using Pinterest, in terms of increased sales, brand power, sponsorship opportunities and trust  do it through one thing – by helping their customers solve a problem they are having.

Sometimes I feel that I can get too attached to a network and BELIEVE that the problem that my clients and customers have is understanding what Pinterest is about, but for my clients the problems they have are about finding the right traffic to generate more leads (e-mail sign ups), generating more sales for their products, and increasing their reach  with a buying audience.  This helps me stay focused in building trust with the right audience.

Running Before Walking On Pinterest

I’m often surprised how much money is pumped into social media marketing because it’s the hot thing to do. I used to do marketing consultations for restaurants and I’m always surprised to hear owner’s friends tell them that they have to be on social media.  Often, if a restaurant isn’t doing so well it’s because they aren’t solving the expected pain problem of their customer.

When people go to a restaurant, they expect good food and good service for the price they pay. It’s that simple. If the food is delicious and priced at what consumers are willing to pay, then people will tell others about the restaurant over the months, but what they experience in the restaurants is important when it comes to building consumer trust. No amount of marketing can cover bad service and bad food.

As a matter of fact, doing social media marketing in that case only makes it worse.

The point of the story is to make sure that you’re covering the fundamental problems your customers have and to provide them with what they expect so that trusting relationship can be buit.

Customers Want to Trust You. Give Them Reasons To.

Okay, I admit, some customers are expecting you to be on social media. But what they’re really looking from you is guidance. They’re hoping to build a relationship with your business, but they need to know that you’re willing to commit to their well being first.

Keeping this in mind, Pinterest and social media aren’t always the answer. For many people, including myself, having a blogging platform is crucial when it comes to building trust.  Though you can also build on other platforms to build trust such as having your own audio podcast like Smart Passive Income’s Pat Flynn, or a video podcast like Jaime Tardy from Eventual Millionaire. 

Some clients want to jump into Pinterest because they’ve heard how much traffic it drives to a website, and in many cases I know professional bloggers and small business owners that state that it drives more traffic for them than Google.

Jenae from Icanteachmychild.com is a good example, where Pinterest is her number one traffic driver, and she receives over 75,000 visits from Pinterest.  But for those that have been most successful at using Pinterest to drive targeted traffic back to their site, it’s because they have valuable articles and blog posts to share. They’ve been providing excellent resources, just like a restaurant would provide excellent food. And when you can consistently provide excellent resources, both on Pinterest and on your own site, you increase that trust.

With a great blogging platform you have the opportunity to help address customer issues and take the initial steps into a customer trusting you enough to buy your product. Not only to buy your product but for becoming an ambassador.

If you create pins and it does is lead back to the homepage – well that’s fine and dandy like sour candy. And most people are not big fans of sour candy.

Do E-commerce sites Need a Blog or Educational Platform?

You may look at the success of sites like Etsy, Amazon, and e-bay and think to yourself that you don’t need a blog to be successful, but keep in mind that these e-commerce platforms built their reputation through blood, sweat and tears for years to get where they are now.  Amazon lost hundreds of millions of dollars when they first started. But they built an empire based on what customers wanted in an e-commerce platform.

There’s no doubt in my mind that if you a blog that it will help build your e-commerce business much faster.

While Pinterest purchasers tend to be the most spontaneous when it comes to social shoppers, meaning that they do the least amount of research online before buying a product, being able to provide a blog to help be a resource and drive additional traffic can create a strong brand affinity.

P

A good example of a company that sells retail products, has a strong command on Pinterest, and has a strong blog is Lululemon. They write articles to help solve every day problems that their customers face. Lululemon had a great post, 10 Tricks to Sleep in the Heat.  

Even Pinterest itself has a blog to help be a resource for businesses, and people who personally enjoy using Pinterest.

Think Outside the Blog

Think of practical ways to be of help to customers, and they will love you for it. Of course don’t forget to make a featured blog image that’s pinnable. I’ve always believed in the power of evergreen content, content that can last for years. Think about all the different problems that seem to come up again and again that you can help address through your blog or educational platform.

Let’s say that you’re in the business of selling Christmas ornaments. I think it would be a great idea to be able to do a webinar on “How to Create the Best Looking Christmas Tree Ever.” A short 20 minute presentation that could be of value and that could be auto played. This type of video or webinar content can then be shared again and again every single year on Pinterest. It’s brilliant.

At the end of what I’m trying to say is this. If you’re hoping to get more traffic to your site with Pinterest, it can do that. There’s no doubt it will. But here’s something you need to keep in mind, if two new and competing retail brands are on Pinterest, and the fundamentals are all equal such as quality of clothing, great customer service, which one are you more likely to do business with over time? The one that provides you the goods, or the one that provides you the goods that also solves your problems every time you visit their website?

Dedicate time to creating great resources that will solve your customers’ problems, and use that to help grow your Pinterest following.

What are your thoughts, do you believe that you should have a blog before having a Pinterest account, or do believe it’s not necessary to help drive sales?

Special Offering: Early Bird Pricing for Pintalysis Academy

I’m happy to announce that I’m currently working on an online on demand Pinterest course that will teach businesses, bloggers and online retailers how to increase their revenue with Pinterest. It will teach you how to drive more traffic to your website, how to use Pinterest for local marketing.

In the course I’ll also go into detail about  how adapt to the ever Pinterest landscape of mobile users on Pinterest.

I’m offering a pre order special.  For a lifetime membership to the Pintalysis Academy will be $49  and then it jumps up to $79 and you will get the latest news and updates regarding Pinterest marketing.  Click here to get updates of when the course launches, and your early bird discount rate. 

Best Practices with Pinterest Contests (P2P Episode 9)

Have you considered hosting a Pinterest contests? It can get rather confusing with all the different rules out there and types of contests out there. On episode 9 of Pictures to Profits Podcast, I’m joined by Melissa Megginson, Marketing Manager of Tailwind, a Pinterest analytics company. She shares with you some best practices when hosting a Pinterest contest, and what some big no no’s are when hosting one.

 

Best Practices for Holding Pinterest Contests. Interview with Marketing Manager, Melissa Megginson of Tailwind. PLUS some exclusive news from Tailwind on the episode 9 of Pictures to Profits Podcast.

 

Tailwind Has Plans to Make Your Pinterest Marketing Easier

Melissa Megginson

I’m extremely honored that Melissa will chose to break some exciting news about Tailwind on Pictures to Profits podcast first. She’s going to share with Tailwind has planned for the future that could make your marketing life much easier.

I’ll also be sharing with you an interesting statistic about Pinterest regarding how much content on Pinterest actually comes from websites, according to an article by the New Zealand Herald.

In episode 9 of Pictures to Profits Podcast you’ll find out:

  • Best practices for holding Pinterest contests
  • Big no nos that violate Pinterest’s contest and branding guidelines.
  • Two successful contests held by Jetsetter and Pinterest, and how both contests are great examples of following the guiedlines.
  • Tailwind’s future plans that will make it much easier for marketers to find pinning content across the web.
  • Melissa’s Pinterest tip for creating successful Pinterest marketing campaigns.

Links and Resources:

Tailwind

Tailwind’s Blog Page

Jetsetter’s Pinterest Contest on Mashable

Mother’s Day Pinterest Contest hosted by Pinterest

B2B Pinterest Marketing featuring Melissa Megginson on Brandignity

Canva

Episode 7: Practical Tips for Using Canva with Peg Fitzpatrick

98% of content on Pinterest comes from Websites (New Zealand Herald)

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.
I’m quite excited! I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months. It will include quizzes, video tutorials, and discussion.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep yo posted when the course officially launches.

The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.

—-

Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like bit.ly or owl.ly! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

Find Pinterest Group Boards Easily With This Tool

How to Easily Find Group Boards on PInterest by Vincent Ng of MCNGmarketing.com It can be a real struggle trying to gain followers for your Pinterest account when starting off. When I first started, I was lucky to get followers due to timing. Pinterest was getting a lot of coverage at the time because it was recognized as the fastest independent website to reach 10 million monthly unique visits in the U.S. And a lot of Facebook friends joined, and so we added each other on Pinterest, and that’s how I gained my first 50 for my MCNG Marketing account.

But I wanted to gain more followers, and I remember listening to a podcast hosted by Cynthia Sanchez,of Oh So Pinteresting, that talked about the power of group boards.

Pinterest Group Boards Can Be Amazing

I was so enamoured by this concept of group boards. It wasn’t just me. Those evil spammers were getting in on the action as well. I was getting group board invites left and right for some of the most ridiculous topics like baby products. Really, baby products?

Anyway, back in the wild wild west days of Pinterest, spammers and users of Pinterest could invite you to join group boards once they followed at least one board of yours. And so many of the early adopters of group boards were able to send out massive invites and have thousands of collaborators.

Of course Pinterest caught on this, and now Pinterest users have to mutually follow each other before an invite to a group board can be sent. And since this has taken place, there seems to a major pain problem for marketers and businesses,”How do I find group boards on Pinterest?”

The Best Pinterest Group Finder I’ve Experienced So Far

A few months ago there was no real easy way to find group boards. You always had to surf around Pinterest and accidentally bump into them. I did come across a Pinterest group board directory before, but it was still missing the one essential feature that I wanted, which was to preview a group board’s description before visiting the actual group board.

This is because it’s such a hassle to go back and forth to see if the board moderator was open to invitations. And then one day as I was reading an article on Twelveskip about Pinterest, they recommended a resource called PinGroupie.

I was intrigued, especially since I had never heard of anybody else in the world of Pinterest marketing mention the website. And once I checked out there site, it was amazing! It was pingasm moment.

PinGroupie is for Business Owners, Bloggers and Marketers

Walter Weiß, is the wonderful creator of the group board directory PinGroupie. Hard to believe that he created this all by himself. Like me, he finds Pinterest absolutely fascinating.

As a bit of a side note, I’ll be launching my own podcast, Pictures to Profits, in the upcoming months. Walter will be one of my guests and we’ll be talking about how and why he came up with the idea of PinGroupie.

You can check out all the wonderful features about PinGroupie in this YouTube video I created.

PinGroupie allows you to find over 32,000 group boards, the largest of any group board directory I’ve seen to date. You can search for group boards by categories, by search terms in the description, by number of followers and so much more.

The one thing that I really LOVE is that you can preview group board descriptions. This saved me so much time, because I didn’t need to go visit the website to find out whether this board had an e-mail address for me to contact.

How to Find Group Boards on Pinterest by Vincent Ng of MCNG Marketing

Instead it popped up, and guess what, within 1 week, I was able to join another 3 group boards related to business and social media and this allowed me to indirectly gain an additional 13,000 followers, bringing my indirect follower total close to 138,000 people.

I wanted to give really big thank you to Julie Grandbois, a fellow Canadian, and Pinterest user, who lives in the cold region of Edmonton for inviting me to her group boards. She makes stunning crafts and her whimisical blank greeting cards on Etsy are so beautiful, and dare I say, magical.

Do you have a system of finding group boards in your niche? Please share your amazing wisdom with our readers.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

How to Know if Your Pinterest Board Covers are Visually Optimized

How to KNow if Your Pinterest Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis I have to tell you that I was very excited when I discovered this tool. I think it’s no exaggeration that my eyes lit it up like a ball of fire, and I almost wanted to do my happy dance.

There are a lot of different studies out there that show how to visually optimize pins, and some blog posts that talk about optimizing board covers, but the hard part to know is whether your board covers are really attracting the attention of your viewers when they see them. But before I talk about the tool, let’s talk about Pinterest board cover tactics.

Your First Two Boards Matter the Most

The design of your first two board covers matter the most when it comes to grabbing potential customers’ attention. This is because these two boards are the best prime real estate for both the desktop and the mobile versions of Pinterest.

On the Android device, the first two boards are the ones that people see first before they have to scroll down. On the desktop, since people generally scan in F patters on websites, these two boards are essential.

EyeQuant Can Tell You if You’ve Visually Optimized Your Pinterest Boards

I first discovered this tool while doing research for my upcoming book, Pinterest to Profits with Pintalysis, and it has since changed the way that I see board covers.

EyeQuant is an artificial intelligence engine that helps predict the hotspots on a website. This is done by using the data from previous eye tracking experiments and from the observation of thousands of websites. This doesn’t mean that the tool is 100% accurate, but does have a great prediction rate.

Here’s an example of Brazil’s top Pinterest expert, Denise Tonin,Pinterest page and where the “hot spots” for attracting eyeballs are.

How to use eye tracking software to optimize your Pinterest board covers by Vincent Ng of MCNGMarketing.com

Other than her board covers, notice how her profile picture draws a lot of attention for her profile. According to data from Eyequant, pictures of faces will generally grab the attention of people.

Notice that one of her board covers has big bold texts, and a good contrasting background. This is predicted to draw the attention of eyes, while the board next to it, which has smaller text, doesn’t draw as much attention.

Here’s an example of my own Pinterest account and boards.

Find Out if Your Pinterest Boards are Optimized for Pinterest by Vincent Ng of MCNG Marketing #Pintalysis

You’ll notice that my logo profile doesn’t get a lot of attention, but the title of the Pinterest account does. According to the analytical software EyeQuant, it seems that my second board cover does a lot to attract the attention of users. Based on my observations it seems that board covers with letters that are clear and big, and have a darker colour background, do much better than those that have white backgrounds.

If you notice in Denise’s board, her board with bold lettering and a black background has done well in terms of grabbing people’s attention.

Now if you look at my profile picture, you notice that it doesn’t draw a lot of attention, and you may interpret that people are better than logos in drawing a user’s attention. While this is the case for my specific profile, profiles logos, like Whole Foods draws in a lot of attention.

How to Know if Your Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis

But as you can see, based on EyeQuant, the cover photos do draw the attention of people. If I had to make a suggestion about Whole Foods’ account, I would suggest that they consider adding noticeable texts to their board covers.

Here are some Pinterest board covers created by car company, Volvo USA, they used a customized tool created by ShareRoot. Using ShareRoot, Volvo USA created customized boards. As you can see, all four board covers grabs the attention of viewers.

How to Know Wich Boards are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Visually Optimized Board Covers Will Help you Stand Out in Search Results

A really great byproduct of all of this is that when you do add texts, it’s most likely going to stand out during search results for board searches. Search optimizing your Pinterest boards with keywords is important, but making sure that once you’re found that people are going to select your board is just as important.

I want you to be the judge for yourself. Here are some of the results that showed up under board search for the word, social media marketing. Which ones do you find grab your attention?

How to Know Which of Your Board Covers are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Test it Out For Yourself

I haven’t done this yet, but I’ll testing this out and seeing if changing my board covers will have any affect in getting people to follow the boards.

What do you believe are important aspects to optimizing board covers on Pinterest. Please feel free to share in the comments.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 7 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series