From the BlogSubscribe Now

10 Ways eHarmony Can Improve their Pinterest Account

10 Ways eHarmony can improve their Pinterest Account by @mcngmarketing.com

My Online Dating Life

I remember  the days before I got engaged, and online dating was still a taboo. Nobody ever wanted to admit that they found a date online, because it meant that you had trouble getting a date in real life and that you were desperate. My first successful date that came from an online service back when I was in my early twenties.

A beautiful, tall girl, who did modelling part time and I met up at a cafe. We had a good first date and I was definitely interested. Except, what I found out after our date wasn’t so great, she was still dating her boyfriend at the time.

They had gone through a rough patch, and she was looking for a way out but wasn’t too sure she was going to leave her relationship.

I really liked her, and it was a hard lesson in reality that taught me not to date people who were not emotionally available. And you shouldn’t either if you’re single.

Fast forward to ten years later, and it’s amazing to see how far online dating has come. It’s part of our mainstream culture, and some of my closest friends and relatives have met their significant others online.

And a big part of why online dating culture is becoming more acceptable, it’s because websites like eHarmony who is showing how their dating and relationship site has resulted in over 600,000 marriages to date.

But that’s not what this article is about, it’s about how successful is the marriage between eHarmony and Pinterest. This is a detailed case study of how the two are getting along.

eHarmony’s Social Media Statistics

The company boasts 31.5 thousand followers on Twitter, 228,000 likes on Facebook, and 2964 followers on Google Plus, so the question is why Pinterest has 1206 followers.

Pinterest tends to have the least amount of followers compared to most of their social networks, after all, Pinterest is still relatively young compared to Facebook, Twitter and Google Plus.

Let’s take a look at what eHarmony is doing well, and then I’ll discuss what marketing tactics and strategies would help improve their website traffic and user sign up.

What does eHarmony Do Well With Their Pinterest Page?

1) They verified their website.

This is vitally important because this offers a sense of legitimacy and authority. Without having your website verified, another user on Pinterest could put down your site, and pretend to be you, and redirect their pins to a scrupulous website that scams people.

Verified account

And as a matter of fact, at the time of this blog post, there actually IS a fake eHarmony site, that lists eharmony.com as its website.

eHarmony Case Study using Pinterest

 

2)      They connected  their Twitter account.

It’s always good to connect your other social networks to help reach more people. Often times people may not consider joining your other social networks until they’re aware of them.

To do that, all you need to do is go to the desktop version of Pinterest, and click on your profile in the top right hand corner, and choose “Settings.” From there scroll down half way and you’ll see the ability to connect your Twitter account.

3) Boards Related to their Themes

eHarmony’s positioning is about using personal data and characteristics to help you find your right partner.

A brand like eHarmony wants to evoke feelings of hope, love and romance, and so they do a good job of having a few board titles that focus on such topics such as their boards “Great Date Ideas,” which is wonderf for search engine friendliness on Pinterest, Wedding Wishes, eHarmony Couples, and Silverscreen Romance to get you thinking about marriage and relationships.

eHarmony Pinterest Case Study

 

4) They Share Other People’s Content

I understand their may be some legal obligations and restrictions regarding pinning other people’s content on Pinterest, but if you want to be a part of a community on Pinterest, you need to share other people’s content.

eHarmony does pin interesting content from Etsy, and that’s a good way of getting the attention of other Pinterest users.

Let’s take a look at what steps can be taken to help improve their Pinterest marketing.

How eHarmony Can Skyrocket Their Pinterest Marketing

1) Consistent Pinning

This is one of the best ways that eHarmony can grow followers. At the time of this writing, their last Pin onto Pinterest was two weeks ago.

Yes, you can get away with pinning every two weeks, but the content would have to be amazing, but marketing isn’t about leaving things to chance. It’s about taking initiative to get people to be interested in your services.

In this case, I would recommend that eHarmony pin more frequently to gain more followers and to reach more single men and single women.

2) Choose Board Covers That are Relevant to Board Names

The tile of their board Love, Love, Love is a great one, because their target users are all about finding love. And making it the first board, is a smart move.

However, my suggestion is to change the board cover so that it reflects more on the theme of love. A cover image of what appears to be a doughnut and coffee are not explanatory of what the board is about, and doesn’t evoke enough curiosity and emotion to make me want to click on it.

It’s important to have a cover image that makes people want to explore your first board. The first board cover and title are prime real estate, and can be seen on every device and app that use Pinterest without the need to scroll down.

eHarmony Pinterest Case Study by @mcngmarketing

I would suggest using a cover photo of a couple kissing each other on their wedding day, or just two couples kissing each other. Since the majority of users on Pinterest in the U.S. are women, this type of picture would be appealing and would have a higher click through rate onto the board than a picture of a doughnut and coffee.

3) Choose Pins that Correspond to the Theme of the Board

Going back to the Love, Love, Love board. The theme of the board is about love, however, one of the deterring factors from getting people to follow that specific board is the lack of a consistent theme for their pins for that board.

I see pins of blueberries, different foods, pets, flowers, flamingos, childhood sisters, and as you’ll see in the bottom this creepy eye pin from Flickr! What does that eyeball have to do with LOVE?????

Get that eye AWAY from me….AHHHh!!! It’s like something from an Alfred Hitchcock movie.

Pinterest Case Study: eHarmony

Pins from boards need to have a consistent theme so that people don’t get confused about what the eHarmony brand is about, nor confused about what the board is about.

4) eHarmony Needs to Move their Most Important Boards to the First Four Positions

Part of the reason why eharmony has such few followers in relation to their other social networks is because many of their first few boards are focused on the wrong themes for the wrong audience.

Board number two and board number three focus on women’s and men’s fashion respectively, but it’s not about what to wear on a date.

The reasoning for keeping your most important boards on top is simple. Most people on Pinterest don’t scroll down to see your other boards. They will look at the first few and make a snap judgement to see if what you have is of any interest, before scrolling down more.

While the desktop version of Pinterest does shows quite a few boards, it’s also important to keep in mind that for a smartphone device the number of boards shown are extremely limited, for example on the Android smartphone, only the first four are shown before scrolling is required and usually the first two are the ones people scan.

For eHarmony, they should move their boards that are related to dating and weddings to the top positions that are relevant to their audience, and move the ones that are least relevant to their audience further down.

Their primary target audience is single, interested in finding love, and being involved in a relationship, it’s not about “Dare to Wear.” While fashion is hot on Pinterest, it’s not the right type of board for this type of company.

These types of boards should be renamed and become a resource of how to dress on a date.

Pinterest CAse Study with eHarmony by @mcngmarketing

5) Have Your Boards Be a Resource to Your Core Audience

The Dare to Wear (Women) and Dare to Wear (Men) boards should be renamed to What to Wear on Dates. The boards focus on daring clothing to wear on dates, but some of the pins are highly impractical for most people to wear or put on for a first or second date.

Some of the clothes they recommend are great, but suggesting that people “dare” themselves to wear this type of makeup on a date seems extreme, and outside the branding of what eHarmony is about.

I would imagine that most data (which is what e Harmony bases their compatibility tests on) would suggest that most single men wouldn’t be impressed with a woman with this type of make up on any date.

eHarmony Pinterest Case by @mcngmarketing

Instead, having a core focus on what women can wear on dates to help boost their attractiveness is vital. Images similar to this one should be the dominant theme.

eHarmony Pinterest Case Study @mcngmarketing

The goal for the board should be to repin resources that are going to be helpful in helping people dress for their dates. This also means using the descriptions in pins to explain why a dress or particular style of clothing may help dress to impress.

The board also contains pins of furniture, which have no relationship to dressing. It’s important to ensure that pins are pinned onto the correct board, and that every month a company like eHarmony check out their main Pinterest boards to ensure that pins that are unrelated are taken out.

6) Avoid Using Horizontal Pins

The Deals and Steals board is a great idea. It’s the board that eHarmony uses to promote special deals and free trials.

What’s great about their pins is that they have a lot color, text is wonderful, and I like the wording “Real Couple” inside their ads.  They are bright vibrant and have very clear text that would be visible on the desktop version of Pinterest.

However, horizontal pins are extremely tiny and get lost in the sea of pins when put next to competitors who have optimized for vertical images.

By using horizontal images, they also lose click throughs to their pins. It’s vital to remember that there many users that use the Pinterest mobile app. For my own audience, 50% of clicks come from a mobile device, which means that I need to ensure my pins are visible on smartphones and tablets. eHarmony also needs to ensure that their pins are optimized for mobile.

Horizontal images can make people squint their eyes, and ignore the pin altogether on smarthphones. Pins need to be vertical to get the best click through rates and to be able to have a chance to grab users’ attention on the Pinterest feed.

eHarmony Pinterest Case Study by @mcngmarketing

 

7) Don’t Use (uncustomized) Url Shorteners

Another big no no would be not to use url generic shorteners. Unfortunately eHarmony used goo.gl to help measure the effectiveness of their Pinterest marketing campaign for driving traffic to their site. However, using shorteners like goo.gl or bit.ly, when they are clicked on is labelled as spam by Pinterest. It will not lead back to the intended website.

A solution to this problem would be to use their full address like the pin on the right hand side in the above pictures. To keep track of the success of the pin a UTM tracking code can be used.

UTM’s were not allowed in the past, but are now allowed on Pinterest. Making it much easier to know the success of a specific Pinterest markeitng campaign.

What does work are customized url shorteners. Those can be put in a pin’s description and will not be flagged as spam. So if your website has one like this ehr.mn/12iAbf8! which is for eHarmony, then it would be clickable in the pin’s description on the desktop version, but would not be labelled as spam.

8) Link Your Uploaded Pins Back to The Site

In the two images above, eHarmony relied on people to click on the pin url in the pin description to help them go back to the website.

However, urls typed in a pin descriptions are not clickable on the mobile apps of Pinterest. And this means that the best way to go to the website is to click on the pins. However with the two pins that were shown, both of them didn’t have a “source url” for their images.

Meaning that there was no way for people who are using the Pintereset mobiles apps to directly visit the site without typing it into their mobile browser. This would result in lost potential traffic.

Always ensure that your uploaded pins have a “source url.” To find out how to do this you can watch the instructional video below.


9 ) eHarmony’s Hashtags on Pinterest Should Change

I would also suggest that eHarmony use a new hashtag for their Pinterest account. This is because the eHarmony hashtag  when clicked on leads to some….well interesting results for their first few pins. Those pins were designed to be more humorous in nature than to promote relationships and eHarmony.

The problem with hashtags is that when they are clicked on, is that they can lead people to different and unwanted results. For example, when I clicked on the hashtag, this pin

The other marketing tactic that e-harmony should avoid is the use of generic hashtags such as #Love. This will take away people who are looking at their Pinterest page on the internet version of Pinterest away from their Pinterest page.

eHarmony should consider creating a new hashtag such as #eHarmonyLove for Pinterest so that it can maintain its brand integrity and maintain its strong positioning.

10) Use Pinnable Images for Featured Blog Post Pictures

We’re living in the age of the visual social media, and having blog post with generic stock photos with text are no longer enough to help a blog post stand out.

A blog post needs a strong headline, along with a great visual that lures a reader into the blog post. Using images like the one in this blog post by eHarmony are nice, but it’s not as powerful as the example image that you’ll see after.

Blog Photo

By creating a vertical style image that contains great headlines, you can help encourage Pinterest traffic back to your site.  Here’s an image that’s about dating. Notice the magazine style cover. This individual pin has been repinned 2,150 times since June of 2014.

You can read about about the article here.

eHarmony Case Study by @mcngmarketing

eHarmony has great content library that helps people have better dates, create better relationships, and be better people.

By taking the extra 10 or 15 minutes to create a customizable and pinnable images for their blog posts, it could potentially drive hundreds of thousands of more new visitors to their site and thousands of more signs up.

The wonderful aspect of eHarmony, is that they have a library of content that appeals to the masses. All that’s needed is for a great pinnable image to give the content even more social media spark.

Conclusion and Final Recommendations for eHarmony

By making those small improvements, I’m sure that eHarmony would get more followers, get more targeted traffic and get more sign ups. And there’s no doubt that there’s a lot of people that would find their service helpful, as many of us feel a call to be with someone truly special in our lives.

I’m lucky to be with a woman who loves me so much that it makes my heart explode. And eHarmony is helping people find that special someone.

However, the main question they need to address is, “How do we use Pinterest to attract our ideal customer?” Once that question is answered, then the boards and the other marketing tactics suggested will fall into place to complete a great marriage between Pinterest and eHarmony.

Here’s one last note. Their sister company eHarmony UK, did an excellent job with their Pinterest page.

Pinterest Case Study: 10 Ways eHarmony can Improve their Pinterest Marketing by @mcngmarketing. Read the full case study at www.MCNGmarketing.com/e-harmony-pinterestcom

5 Tips For Using Pinterest Messaging for Business

5 Helpful Tips for Growing Your Business with Pinterest Messaging. By @mcngmarketing. Read all about it at  http://www.mcngmarketing.com/use-pinterest-messaging-system

It seems like there’s so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest’s messaging system and why is it important for your business? Read on curious pinner!

What Exactly is Pinterest Messaging?

Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest. You do not need to follow them back, as I incorrectly sated in episode 13 of my Pictures to Profits Podcast.

Beyond your followers, you’re also able to message your friends who are on Facebook who have a Pinterest account, as well as people who you follow on Twitter and who follow you back who have their Twitter account connected with their Pinterest account.

Okay…I know that was a mouth full, but now you know the extent of who you can communicate with on Pinterest.

What makes it different from other messaging systems like Twitter’s direct messaging and Facebook’s Messenger, is that the tool is geared towards those who enjoy sharing ideas in a visual manner.  This can help can facilitate complex projects that would be hard to explain through words and is also an excellent tool for those that don’t want to send photo attachments back and forth. Through the messaging system you’re able to share texts, pins, boards, and links.

 

5 Tips to Improve your Pinterest Marketing with Pinterest Messaging.

This allows for easier back and forth communication. In the past, you would send someone a pin through Pinterest or to their e-mail, however, there was no way to privately communicate in a stream line way that kept track of what was happening in the conversation.

The Pinterest messaging system works across all platforms, so you can message people on iOS, Android and desktop versions of Pinterest.

Pinterest Messaging Allows for Group Communication

Unlike Twitter’s direct messaging system, Pinterest’s private messaging system allows for you to have group conversations with up to ten different Pinterest users at one time. This particular feature can be beneficial for projects that require a lot of visual co-ordination among a team.

For example, if there are several people involved in planning a fundraising event, and one of the members found a great idea on Pinterest she wants to share, she now can, and receive feedback from others involved.

Let’s move on to five tips for how businesses can use the Pinterest messaging system.

5 Tips for Using Pinterest Messaging for  Businesses

1) Help VIP Customers or Clients with their Planning

What makes Pinterest messaging so wonderful is that you’re able to streamline all the conversations in one place. With the new messaging system, you’re able to help your customers plan better projects.

Imagine that you’re a wedding co-ordinator and your helping your client plan out how to decorate her reception on Pinterest. Before you had to send pins one by one.  Now you’re able to send her different pins done at different weddings as well as decorations you planned with your previous wedding clients. Your client can then pick and choose which ones work best for her and put them onto her own secret board.

Or in the case that you have a VIP customer who buys a lot of your products, you can send her a pin of a product that she may be interested in and she can now pin that into one of her collections instead of trying to sort through all the hundreds of e-mails she gets a day.

Here’s a Pinterest Intermission:

You’re only able to share pins and boards that are available to the public. So if you have a pin on a secret board, you’re not able to send nor drag that pin into the Pinterest messaging system.

However, once a pin has been sent to a user, she can choose to put that pin onto one of her secret boards. Let’s get back to our regular programming shall we?

2) Develop Better Relationships with Your Followers

I enjoy commenting on Pinterest, but one of the major challenges is that when I do comment on someone’s pin, and he happens to be using a smartphone, the comment that I’ve left behind is barely noticed. The reason this happens is because the notification looks like any other notification whether someone repins or like one of their pins.

It’s only on the iPad or desktop version do people see a preview of the comment. What this means is that if you are trying to engage with your fans on comments, they’re probably not going to take notice.

However, if you are looking to develop better relationships with one of your followers on Pinterest, the Pinterest messaging system can allow you start that conversation back and forth.

One of the aspects of the Pinterest messaging system I like, is that I can drag a particular pin into the conversation and mention how much I enjoyed this pin he posted. It’s hard to comment on an old tweet from 5 months ago, but you can still message someone about their pin that he posted from five months ago.

Here’s an example of SociallyApt and myself having a conversation on Pinterest messaging. She sent me her compliments about my 31 Days to a Better Pinterest Page board. 

Pinterest Messaging System

This can be especially helpful in starting relationships with influencers who follow your Pinterest account.

3) Create Group Boards with More Ease with the Right People

Inviting other users to group boards was a bit of a hassle, because you may have wanted to invite someone who you thought would make a good contributor, but there was no way to directly message her to explain why you want to invite that person to your group board.

Sending users group invite that shows up at the top of their feed without proper explanation is always a little weird.

Now with the Pinterest messaging system, you’re able to message your followers and tell them, “Hey I noticed we create pins that have the same theme, would you be interested in joining a group board about XYX?”

This way you’re attracting the right people to join your group board and you’re not blind siding them with an unexpected invite.

4) Reward Your Most Engaged Pinterest Followers

One of the best things about the Pinterest messaging system is that you’re able to communicate with engaged loyal followers. Let’s say you have someone that has been pinning a lot of your content, and is responsible for driving quite a bit of traffic to your retail site.

Now, with the new messaging capabilities,  you’re able to message the follower and say , “Hey, thanks so much for always repinning our products. We want to send you a coupon code for your loyalty. Upon check out, use the coupon code within the next two weeks, and you’ll receive 20% off the order. Thanks again for all your support.”

Or if you have the marketing budget, imagine sending them a free gift for those that have truly been engaged with your content. Imagine the word of mouth marketing that could generate.

Let’s be honest, we love brands that appreciate us for what we do! 

5) Get Feedback from Your Pinterest Followers

Chances are it’s going to be difficult to be able to contact many of your Pinterest followers directly through e-mail, however, with the new Pinterest messaging system you’re able to send your followers messages and ask them questions.

Since every social network operates a little bit differently from the others, you’re able to to send surveys or questionnaires to people who specifically are following you and are using the Pinterest platform.

This will help give you insight into how your followers are interacting with your Pinterest page.

Those are five tips on how businesses can use the Pinterest messaging system for their business. If you’ve got a creative idea on how businesses can use the Pinterest messaging app, it would be fantastic to read about it. Drop me a line in the comments section, and share.

Additional Resource:

Curious to know how you can re arrange your pins in a board? That’s what I did for my 31 Days to a Better Pinterest Page board to organize it from day 1 to day 31. Learn how to rearrange your pins within your boards. 

7 Costly Mistakes Businesses Make on Pinterest (P2P Episode 16)

@scalablesocial shares with us 7 costly mistakes that  businesses make on Pinterest, and find out how to use Pinterest to generate more leads quickly.

Welcome to episode 16 of the Pictures to Profits Podcast, in this podcast I’ll be interviewing Alisa Meredith, and she’s going to be sharing with us 7 costly mistakes that business make on Pinterest.

Alisa Meredith is the senior inboud marketer at Scalable Social Media, and is the Pinterest Fanatic at OverGo Studio, and she’s big fan of Canva, and is in love with Pinterest. The podcast is based on her article 10 Reasons You’re Missing the Boat with Pinterest.

Costly Pinterest Mistake # 1: Too Much About Your Business

Making your Pinterest page all about your business. While this might seem like a good idea, it’s important to be able to have a Pinterest page that shares other pinners content. By sharing content that’s a resource to your audience, you’re able to gain more followers and become a valuable resource to your audience.

Costly Pinterest Mistake # 2: Your Business is Getting TOO Personal

Don’t get TOO personal. When you’re a business it’s important to remember that you are a business. You want to ensure you’re not posting pins that may offend your audience, or may confuse about how certain pins are related to the business.

If you are representing a business, and you want to pin more personal topics like recipes and home ideas (and these are not your business) then start a personal account for yourself and go nuts.

Alisa states that if you are a solopreneur, then it’s okay to mix who you are with what your business is about as this can help show off more of your personality.

Costly Pinterest Mistake # 3: Not Taking Care of Basic Housekeeping

It’s important to take care of the basics when it comes to your Pinterest marketing. This means ensuring that you’ve

Costly Pinterest Mistake #4: Overlooking What’s Needed for Your Business Account

Alisa also talks about overlooking the obvious when it comes to Pinterest marketing. This means that you need to verify your account and switching it over to a business account so you’ll have access to the New Pinterest analytics.

This also means taking the time to fill out your Pinterest profile, and to fill in  your board descriptions.

The new analytics from Pinterest provides wonderful data about how your Pinterest profile is doing, what the gender breakdown of your users are, and the top performing pins that are generating traffic to your site.

Also ensure that you fill out your Pinterest profile fully. People want to know who you are.

Costly Pinterest Mistake # 5: Why Won’t You Let me Pin From Your Website?

This is when businesses don’t invite great pinning. A business needs to make it as easy as possible for people to pin from their website, this means having a pin it button on your website, and to ensure that your business also has a pinnable image.

Costly Pinterest Mistake # 6: Ignoring Pinterest for Lead Generation

A big mistake that businesses make is to assume that Pinterest is not good for lead generation. She shares with us how Pinterest became the number one lead generator for her client by doing the following:

  • Used a variety of images as pins to lure leads to a landing page
  • Posting the pins on a variety of relevant boards and different times
  • Using group boards to help raise the exposure of the pins
  • Created different pins that focused on a different topics (eg. If there was a book about 7 smoothie recipes, she would create a different pin for each recipe.

Costly Pinterest Mistake #7: Using Boring Alt Text for Your Images

This mistake can easily be overlooked if you’re not careful and that’s not having a pinnable description in the alt text.

This is because for most pin it buttons, the alt text is used as the default description in the pin. Alisa suggests that you add the following for your alt descriptions

  • A great pinnable description that will make people either share, or click on the pin
  • Your Pinterst username such as @scalablesocial (this is what comes after www.pinterest.com/username, and the username is case sensitive).
  • Including your website, or a specific url you want to redirect people to.

Alisa Meredith

Links and Resources

10 Reasons You’re Missing the Boat with Pinterest

Alisa Meredith’s Twitter Account 

Manly Pinterest Tips (To Pin or Not to Pin)

Scalable Social Media

Scalable Social Media On Pinterest

OverGo Studio on Pinterest
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
How to Gain 28,000 Followers and Drive Traffic with Pinterest

The State of Pinterest in Europe (P2P Episode 12)

Pinterest is massively popular in the U.S. with 1 in 3 women on the social network, and in Canada as well, where there are over 4 million registered users.  So why is that Pinterest has been able to explode in North America and  yet still lagging behind in European countries? The state of Pinterest in Europe. Pictures to Profits Podcast Episode 12 featuring Jenny Frances. In episode 12 of the Pictures to Profits Podcast, I’m joined by Jenny Frances of Social Bees Media. Jenny is a Pinterest marketer who resides in Spain, and she’s  going to share her insights on why Pinterest isn’t as popular in Europe as it is in North America, which countries are steadily growing with Pinterest users, and she’s going to share with us European brands who are using Pinterest successfully. unnamed

In episode 12 of Pictures to Profits Podcast we’ll be talking about:

  • How Spanish people are using Pinterest.
  • What European countries are experiencing growth with the visual social network.
  • How European brands can use Pinterest to market. Successful European brands on Pinterest.
  • Three of Jenny’s favourite Pinterest tools.

Links and Resources:

Jenny Frances of Social Bees Media

Social Bees Media’s Pinterest Account 

Sofa.com UK’s Pinterest Account 

Viral Tag for Scheduling Pins

Pin Alerts PicMonkey

Adweek’s Infographic – 34% of click throughs on Pinterest go to blogs

Pictures to Profits on Itunes hear us on Stitcher Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How “Manly Brands” can Market on Pinterest (P2P Episode 11)

David Rubin…you may not know who he is, but if you were like me, you remember the commercials that he did. David Rubin is the branding brains behind the infamous Axe commercials. His marketing with Axe was so successful that it actually ended up backfiring as Axe became a “geek brand” and they had to tone down their overtly sexual advertisements.

How Manly Brands can do Marketing on Pinterest. Episode 11 of the Pictures to Profits Podcast featuring Jeff Sieh.  www.MCNGmarketing.com/episode11

Pinterest Priority – Get More Men Using the Site

David is now the head of brand at Pinterest, and one of his top priorities is to bring more men to Pinterest. This is where Jeff Sieh kicks in. Jeff is one of the few male social media marketers that believes and uses the power of Pinterest when it comes to marketing. He has over 13,000 followers and growing for his Pinterest account. He enjoys Pinterest so much, he produced an online show called the Manly Pinterest Tips show and will be launching the Manly Pinterest Tips podcast.

Join The Manly Pinterest Revolution Before It’s Too Late

Jeff is one of the few male Pinterest evangelists. In episode 11 of Pictures to Profits Podcast Jeff offers insights on how “manly brands” can use Pinterest for marketing, and he makes a strong case for why more men should be on the network.

jeff-sieh

If you happen to be going to Podcast Movement in Dallas on August 16th and 17th, he’ll be attending.

 

In episode 11 of the Pictures to Profits Podcast, the always entertaining and insightful Jeff Sieh is going to be sharing his thoughts about:

  • How “Manly Brands” can use Pinterest for marketing.
  • Why Pinterest is not just for women.
  • How he grew his Pinterest account to have 13,000 followers.
  • Discusses his new video and audio podcast, the Manly Pinterest Show.

Links and Resources:

Jeff Sieh’s Pinterest Account

Jeff’s Beard story about excellent customer service

Mike Alton’s Social Media Hat Blog

Wade Harman

The Manly Pinterest Tips Show

Buzz Feed’s Second Highest Social Referral is Pinterest

Peg Fitzpatrick 

You can find Jeff on his website at:

Jeff’s Website – His Design

Jeff Sieh on Google Plus

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How Universities Can Use Pinterest and SnapChat (P2P Episode 10)

I had the pleasure of coming across an article that was written by Hillary Frazier. Hillary is the Sr. Social Media Specialist at University of Michigan. I contacted her after I read an article on Linkedin that was based on her article, Pinterest #HigherEd’s Secret Weapon, that originally shared on blogging platform Medium.

Find out how the University of Michigan uses Pinterest for their  marketing, and how they using Snapchat to engage with students. Featuring their Sr. Social Media Specialist Hillary Frazier. www.MCNGMarketing/episode10

How Did University of Michigan go From 500 to 15,000 Followers?

In episode 10 of Pictures to Profits Podcast, Hillary shares with us how her how she and her team were able to take University of Michigan’s Pinterest page from 500 to 15,000 followers. She also shares with us how the university engages with students using Pinterest and Snapchat.

University of Michigan is Using Snapchat to Engage Students

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

University of Michigan is using Snapchat to engage with students on a personal level, and allows for their brand to literally have a human face to engage with. You can discover how they engage with new students in the podcast.

Hillary Frazier

In Episode 10 of Pictures to Profits Podcast, Hillary Frazier discusses:

  • How the University of Michigan grew their Pinterest followers from 500 to 15,000
  • How U of Michigan uses Pinterest to engage with Alumni and students
  • How University of Michigan uses Snapchat to engage with new students
  • What universities and colleges can do to engage their students on social media.

Links and Resources

University of Michigan’s Pinterest Page

Show us Your Best #Selfie Contests by University of Michigan

Pinterest, #HigherEd’s Secret Weapon

Hilary Frazier’s Website

@HillaryXFrazier on Twitter

Pin4Ever.com 
Pictures to Profits on Itunes

 

 

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How to Build Consumer Trust with Pinterest

How to Build Consumer Trust With Customers by Vincent Ng of MCNGMarketing.com Pinterest can be amazing when it comes to driving traffic. For me it’s my number one social media traffic source, and for others like Mike Alton, it’s helped him add another 1000 visitors to his site a month, which for a social media blog is excellent. As Pinterest continues to grow and starts becoming more part of the mainstream, it’s important not to forget a vital lesson. Are you using Pinterest to solve the main problems your customers are having?

I’ve consulted and worked with clients in the past on their Pinterest strategy, only to go back and tell them how difficult it is to use Pinterest for their business because they often try to run with the network before they learn how to walk. People who are often most successful at using Pinterest, in terms of increased sales, brand power, sponsorship opportunities and trust  do it through one thing – by helping their customers solve a problem they are having.

Sometimes I feel that I can get too attached to a network and BELIEVE that the problem that my clients and customers have is understanding what Pinterest is about, but for my clients the problems they have are about finding the right traffic to generate more leads (e-mail sign ups), generating more sales for their products, and increasing their reach  with a buying audience.  This helps me stay focused in building trust with the right audience.

Running Before Walking On Pinterest

I’m often surprised how much money is pumped into social media marketing because it’s the hot thing to do. I used to do marketing consultations for restaurants and I’m always surprised to hear owner’s friends tell them that they have to be on social media.  Often, if a restaurant isn’t doing so well it’s because they aren’t solving the expected pain problem of their customer.

When people go to a restaurant, they expect good food and good service for the price they pay. It’s that simple. If the food is delicious and priced at what consumers are willing to pay, then people will tell others about the restaurant over the months, but what they experience in the restaurants is important when it comes to building consumer trust. No amount of marketing can cover bad service and bad food.

As a matter of fact, doing social media marketing in that case only makes it worse.

The point of the story is to make sure that you’re covering the fundamental problems your customers have and to provide them with what they expect so that trusting relationship can be buit.

Customers Want to Trust You. Give Them Reasons To.

Okay, I admit, some customers are expecting you to be on social media. But what they’re really looking from you is guidance. They’re hoping to build a relationship with your business, but they need to know that you’re willing to commit to their well being first.

Keeping this in mind, Pinterest and social media aren’t always the answer. For many people, including myself, having a blogging platform is crucial when it comes to building trust.  Though you can also build on other platforms to build trust such as having your own audio podcast like Smart Passive Income’s Pat Flynn, or a video podcast like Jaime Tardy from Eventual Millionaire. 

Some clients want to jump into Pinterest because they’ve heard how much traffic it drives to a website, and in many cases I know professional bloggers and small business owners that state that it drives more traffic for them than Google.

Jenae from Icanteachmychild.com is a good example, where Pinterest is her number one traffic driver, and she receives over 75,000 visits from Pinterest.  But for those that have been most successful at using Pinterest to drive targeted traffic back to their site, it’s because they have valuable articles and blog posts to share. They’ve been providing excellent resources, just like a restaurant would provide excellent food. And when you can consistently provide excellent resources, both on Pinterest and on your own site, you increase that trust.

With a great blogging platform you have the opportunity to help address customer issues and take the initial steps into a customer trusting you enough to buy your product. Not only to buy your product but for becoming an ambassador.

If you create pins and it does is lead back to the homepage – well that’s fine and dandy like sour candy. And most people are not big fans of sour candy.

Do E-commerce sites Need a Blog or Educational Platform?

You may look at the success of sites like Etsy, Amazon, and e-bay and think to yourself that you don’t need a blog to be successful, but keep in mind that these e-commerce platforms built their reputation through blood, sweat and tears for years to get where they are now.  Amazon lost hundreds of millions of dollars when they first started. But they built an empire based on what customers wanted in an e-commerce platform.

There’s no doubt in my mind that if you a blog that it will help build your e-commerce business much faster.

While Pinterest purchasers tend to be the most spontaneous when it comes to social shoppers, meaning that they do the least amount of research online before buying a product, being able to provide a blog to help be a resource and drive additional traffic can create a strong brand affinity.

P

A good example of a company that sells retail products, has a strong command on Pinterest, and has a strong blog is Lululemon. They write articles to help solve every day problems that their customers face. Lululemon had a great post, 10 Tricks to Sleep in the Heat.  

Even Pinterest itself has a blog to help be a resource for businesses, and people who personally enjoy using Pinterest.

Think Outside the Blog

Think of practical ways to be of help to customers, and they will love you for it. Of course don’t forget to make a featured blog image that’s pinnable. I’ve always believed in the power of evergreen content, content that can last for years. Think about all the different problems that seem to come up again and again that you can help address through your blog or educational platform.

Let’s say that you’re in the business of selling Christmas ornaments. I think it would be a great idea to be able to do a webinar on “How to Create the Best Looking Christmas Tree Ever.” A short 20 minute presentation that could be of value and that could be auto played. This type of video or webinar content can then be shared again and again every single year on Pinterest. It’s brilliant.

At the end of what I’m trying to say is this. If you’re hoping to get more traffic to your site with Pinterest, it can do that. There’s no doubt it will. But here’s something you need to keep in mind, if two new and competing retail brands are on Pinterest, and the fundamentals are all equal such as quality of clothing, great customer service, which one are you more likely to do business with over time? The one that provides you the goods, or the one that provides you the goods that also solves your problems every time you visit their website?

Dedicate time to creating great resources that will solve your customers’ problems, and use that to help grow your Pinterest following.

What are your thoughts, do you believe that you should have a blog before having a Pinterest account, or do believe it’s not necessary to help drive sales?

Special Offering: Early Bird Pricing for Pintalysis Academy

I’m happy to announce that I’m currently working on an online on demand Pinterest course that will teach businesses, bloggers and online retailers how to increase their revenue with Pinterest. It will teach you how to drive more traffic to your website, how to use Pinterest for local marketing.

In the course I’ll also go into detail about  how adapt to the ever Pinterest landscape of mobile users on Pinterest.

I’m offering a pre order special.  For a lifetime membership to the Pintalysis Academy will be $49  and then it jumps up to $79 and you will get the latest news and updates regarding Pinterest marketing.  Click here to get updates of when the course launches, and your early bird discount rate. 

Best Practices with Pinterest Contests (P2P Episode 9)

Have you considered hosting a Pinterest contests? It can get rather confusing with all the different rules out there and types of contests out there. On episode 9 of Pictures to Profits Podcast, I’m joined by Melissa Megginson, Marketing Manager of Tailwind, a Pinterest analytics company. She shares with you some best practices when hosting a Pinterest contest, and what some big no no’s are when hosting one.

 

Best Practices for Holding Pinterest Contests. Interview with Marketing Manager, Melissa Megginson of Tailwind. PLUS some exclusive news from Tailwind on the episode 9 of Pictures to Profits Podcast.

 

Tailwind Has Plans to Make Your Pinterest Marketing Easier

Melissa Megginson

I’m extremely honored that Melissa will chose to break some exciting news about Tailwind on Pictures to Profits podcast first. She’s going to share with Tailwind has planned for the future that could make your marketing life much easier.

I’ll also be sharing with you an interesting statistic about Pinterest regarding how much content on Pinterest actually comes from websites, according to an article by the New Zealand Herald.

In episode 9 of Pictures to Profits Podcast you’ll find out:

  • Best practices for holding Pinterest contests
  • Big no nos that violate Pinterest’s contest and branding guidelines.
  • Two successful contests held by Jetsetter and Pinterest, and how both contests are great examples of following the guiedlines.
  • Tailwind’s future plans that will make it much easier for marketers to find pinning content across the web.
  • Melissa’s Pinterest tip for creating successful Pinterest marketing campaigns.

Links and Resources:

Tailwind

Tailwind’s Blog Page

Jetsetter’s Pinterest Contest on Mashable

Mother’s Day Pinterest Contest hosted by Pinterest

B2B Pinterest Marketing featuring Melissa Megginson on Brandignity

Canva

Episode 7: Practical Tips for Using Canva with Peg Fitzpatrick

98% of content on Pinterest comes from Websites (New Zealand Herald)

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.
I’m quite excited! I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months. It will include quizzes, video tutorials, and discussion.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep yo posted when the course officially launches.

The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.

—-

Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like bit.ly or owl.ly! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

5 Tips for Getting Your Pins Found in Search Results (P2P Episode 8)

Pinterest is becoming one of the world’s leading search engines. While people are using Google to help search for knowledge, people are using Pinterest to search for lifestyle choices. They use Pinterest to find new recipes, new exciting places to travel, and products that delight and wonder at the same time. Pinterest isn’t just a visual discovery tool, it is THE visual discovery tool.

5 Tips for Getting Your Pins Found in Pinterest by Vincent Ng. MCNGMarketing.com/episode8

 

Learn How to Get Your Pins Found In Search Results

And while many people discover inspirational pins by accident, many users use the search box within Pinterest to look for those inspirational pins. Learning what it takes to have your pins show up for those search terms or keywords are vital, it’s similar to showing up on the first page of Google. The one thing I love about Pinterest is that their their search results change more often than Google’s search results.

And when executed properly, there’s the potential for multiple pins to show up in search results for keywords and search terms.  In episode 8 of Pictures to Profits Podcast, I present 5 tips to help you get your pins found within Pinterest’s search results.

In episode 8 of Pictures to Profits Podcast I talk about…

  • 5 tips to help your pins get found in search results for Pinterest.
  • Whether single or pluralist keywords play a role in Pinterest’s search engine.
  • How pins that use no keywords can still show up in search results for Pinterest.
  • How Twitter is taking a back seat to Pinterest in the U.S. and how you can prepare for this shift.

Links and Resources:

The Manly Show by Jeff Sieh on YouTube

Rich Pins for Pinterest

Rich Pin Validator

Pinterest passing Twitter in popularity by Forbes. 

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Some great news. I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep you posted when all of that launches.