I bet you have some amazing Instagram photos that you want to share on Pinterest? The only trouble is that you’re not too sure what the easiest way to do this is. I’m going to show you an easy way to post Instagram photos onto Pinterest.
First download a browser Pin it button, which is available for Internet Explorer, Firefox, Safari and Chrome.
Now login to your Instagram account on a desktop. Click on your profile name at the top right hand corner.
If you’re looking to pin a recent photo, you need to click on the Pin it button at the top right hand corner of your browser. It will load up your most recent Instagram images like a photo album. All you have to do is choose the one you want to pin, and that’
Now if you want to pin some of your older images, you will need to go down to the “Load More” circle and click on it. Once there, enlarge the older Instagram photo you want to pin and then use the Pin it browser button. This will ensure that the enlarged Instagram photo is the very first option.
If you don’t do this for older Instagram photos you will have to search through all the different photos that pop up until you find the right one.
Change Your Descriptions When Pinning from Instagram
When sharing Instagram photos onto Pinterest you need to make sure that the Pinterest description is suited for that particular network. This means that if you’ve tagged someone (also known as @ someone) on Instagram, know that you may end up tagging the wrong user on Pinterest as well.
For example Nike’s Instagram is @Nike, but on Pinterest the @nike belongs to nobody. Make sure you find the right Pinterest tag, or you can put in the person’s name.
Having a lot of hashtags on Instagram is great marketing tactic on Instagram, just like what my buddy Wade Harman did with his Instagram photo. The guy’s a pro and using relevant hashtags to get his Instagram photo found.
However, hashtags on Pinterest aren’t indexed the same way as they are on Twitter and Instagram. . Actually, a poor hashtag strategy could be detrimental to your Pinterest marketing. That’s hashtags are not indexed in a chronological order with Pinterest, instead it will lead to relevant search results for a particular hashtag.
If you use #MarketingTips on Pinterest, and someone clicks on that #, they are going to be led to search results that are popular with #MarketingTips and the word Marketing tips.
This is what I feel like when I see too many generic hashtags in Pinterest descriptions.
When you are pinning directly from Instagram make sure you erase all the generic hashtags in the Pinterest description an d limit it to one branded hashtag.
Scheduling Instagram Photos onto Pinterest
The above technique is great if you’re looking to pin Instagram photos in real time onto Pinterest, but let’s say that you would like to schedule your Instagram photos to be posted at selected times on specific boards.
The great thing is that Tailwind (affiliate link) is a great tool that you can use to do that. It allows you to post Instagram photos directly onto a variety of different boards. You can organize your Instagram photos within Tailwind by Most Liked, Most Commented and Recent.
Why Cross Promote Instagram Photos onto Pinterest?
80% of the daily use on Pinterest happens on their mobile apps. And since Instagram is a mobile app at heart, this gives you the golden opportunity to get your fans from Pinterest onto your Instagram account and follow/engage with your content there as well.
The more places your audience can interact with you, the better!
You may not want to post all of your Instagram photos onto Pinterest. But if there are ones that are particularly popular on Instagram and related to your business in some way, or allows for your followers to get a glimpse of your business in a fun way, then feel free to share it on Pinterest.
I posted one of the most popular Instagram photos onto Pinterest and had it redirected back to their own website and the pin received over 8900 times and was able to rank well for a search term within Pinterest.
Here are some great resources about Instagram Marketing:
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