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How to Get Readers to Pin A Specific Image from Your Blog

How to Get Readers to Pin a Specific Image from Your Blog Post. A step by step guide by Vincent Ng of MCNGMarketing.com

Have you ever wanted to have one featured image for your blog post, but you wanted people to pin a specific image (maybe a very long one)?

For example, here’s the image I have on top of my blog post 4 Pinterest Tips to Make Your Pins More Searchable.

How to create a specific pinnable image for Pinterest for your blog.

But when people use the official Pin it button with their browser, or a generic Pin it button at the top of my blog post, the following image options will show up.

How to Choose A Specific Pinnable Image for Your Blog by @mcngmarketing.

You will notice at the top left hand corner is an image that you won’t find on my blog post. Instead it’s hidden in the “back” and only comes up when people use the Pin it button.

This allows you to create an image for your blog (maybe one that’s horizontal) with a specific pinnable image used for Pinterest that people will notice first. (Isn’t that great!)

This is incredibly useful for blogs that find great success with long pins but prefer not to have these images in their blog post.

A great blog that’s making wonderful use of this tactic is DamnDelicious.net. You will see that many of their pins have reached the 1 million repin club.

She will have generic photos of all the food she’s cooking up, but when you push on the Pin it button on the top of her blog post, a long, beautiful and pinnable image shows up on the top left.

I truly believe this is why she’s been so successful at getting multiple pins repinned over 1 million times.

If you have a Pin it button that hovers over a specific image, then that specific image will still be chosen as the pin.

Encourage Readers to Pin A Specific Image from Your Blog 

Here’s how you can do that with each blog post, regardless of whether you use WordPress or not. 

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>

You can get more details about how this code works on Pinterest’s official business blog.

Let’s break it down line by line:

<img src=”http://cdn.mysite.com/myimage.jpg” (This is the image that you want to use on your blog post.)

data-pin-url=”http://mysite.com/mypage.html” (This is the url you would like the pin to redirect to. So if you don’t know your blog’s url yet, you can leave this blank and put it in after you have your final url.)

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>(This is the preferable image that you would like people to see first at the top left hand corner.)

How to Find the URL of the Pinnable Image

In order to use a specific pinnable image, you must upload that image first to your site or blog. If you are using WordPress, you will need to upload it to your media library.

With WordPress, once you upload the image, all you need to do is click on your media library, and click on the image that you want to use as your pinnable image.  Now look at the right-hand side. It will contain the url of your specific image.

This is the url you want to use for your pinnable image in the third part of the code.

Replacing a Blog Image with a Pinnable Image

Adding A Custom Description for Your Pinnable Image

You can also prepopulate the Pin’s description as well. The last line in the following code in between the “…” allows you to put in any description that you want. If you don’t, usually Pinterest will take the alt tags of the image as the Pin’s description.

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”

data-pin-description=”Baked Mozzarella Cheese Sticks”/>

Here’s A Peek At My Pinterest Coding for my Blog Post

<img class=”aligncenter wp-image-2495 size-full” src=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/4-Tips-to-Make-your-Pins-more-Searchable-e1419366463442.jpg” alt=”Pinterest Marketing Tip: Can’t find your pins on Pinterest? Here’s 4 tips to help your pins be more searchable within Pinterest. ” width=”350″ height=”466″

data-pin-url=”http://www.mcngmarketing.com/4-pinterest-tips-to-make-your-pins-more-searchable-on-pinterest/”

data-pin-media=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/How-to-Get-Your-Pins-Found-On-Pinterest.jpg” /></a>

WordPress generated the first part of the code when I aligned the image and filled in the alt description. The part highlighted in red was then manually added to the rest to create the pinnable image of choice.

And that’s how you encourage readers to pin a specific image from your blog post. Now go and create those amazing long pinnable images!

I’m not really a coding person, but I’ll do my best to answer any questions you might have. Please feel free to leave them in the comments.

If you’re looking for more tips on how on improving your Pinterest marketing, then make sure you sign up for my newsletter.

8 Tips For Marketing Your App on Pinterest

8 Tips for Marketing Your App on Pinterest by @mcngmarketing. I reveal how you can get more downloads for your app within Pinterest.

Pinterest announced a partnership with Apple that allows pinners to directly install iOS apps from pins within the Pinterest app from their iPad or iPhone. These new type of pins, referred to as app Pins, will only show up on iOS Pinterest apps. The app pins will have a blue “install” button next to the Pin it button on the top right hand corner as seen in the embedded tweet below.

Will Pinterest Change the Way People Discover and Search For Apps?

One of the biggest challenges that app developers face is having their apps discovered among the millions of apps that are available. There have been a few startups and sites that have tried to make app discovery by search much easier, but it seems that there isn’t a dominant go to tool for that.

When you think of doing a search on the Internet, you most likely think of using Google. But if I asked ten different people to name me the number one app search engine, they probably would have trouble.

With Pinterest that could all change. Users may be able to discover apps while scanning or searching Pinterest. Over time (I would say in a period of 2-3 years) people will start to type in search terms such as “Health App” in the Pinterest search box to help them discover new and amazing apps.

This is exciting news for apps and startups who are looking to expand their reach and grab a whole new audience, especially if you don’t have millions of dollars to spend on marketing and advertising. This means that Pinterest has the potential to be the go to place to discover apps.

This means apps and mobile games need to be ready to use Pinterest as part of their marketing. So how do you market your app on Pinterest? Here are 8 tips to help you out.

How to Market and Get Your App Discovered on Pinterest

1) Create Beautiful and Pinnable Images

Melissa Megginson, the Marketing Manager at Tailwind, a Pinterest analytics company, offers this advice:

“If I were to give just one piece of advice to app developers, it would be to invest in crafting beautiful, pinnable images to boost with promoted pins.

“You can pour as much time and money as you’d like into Pinterest, but if your images aren’t eye-catching enough you won’t gain any traction.

“There are great free tools like Canva and Unsplash (an amazing free stock photo site) that can help make even the most design-challenged a pin creating machine.”

Creating a pinnable image means creating a pin that people want to click through and repin. This is the first step to getting your app pin to go viral.

Pinterest now allows you to directly download apps within their Pinterest app on iPhone and iPad.

2) Use Promoted Pins

As mentioned earlier by Melissa, you should strongly consider using promoted pins to advertise your app.

Promoted pins is one of the ways that you can advertise on Pinterest.  You choose a particular pin you want to promote, choose the keywords that you want the promote pin to show up for, and then choose how much you want to spend for the campaign.

Promoted pins charge based ont he number of clikc throughs to your website, and repins are free of charge.

You can decide the maximum price you want to pay for each click, and the daily budget set for the advertising campaign.

Let’s say you an app like the one from Hip2Save.com, which is all about finding the best deals and coupons.

hip2save coupon

You can create a pin, have it promoted for search terms like coupon app, or couponing. With promoted pins you can also target users who are exclusively on the iPad and iPhone ensuring that the people who see your app pins are the only ones that will have the option to directly download your app. .

In order to have promoted pins for your Pinterest account you need to have a business account and apply for promoted pins. For the moment, only U.S. based businesses are allowed to use promoted pins.

(You can’t see me right now, but I have my sad face on because I’m Canadian, so I can’t use promoted pins for my own business. I have in other countries who feel the same way.)

Here’s a video by Ileane Smith from BasicBlogTips.com that goes into detail about promoted pins.

3) Don’t Just Pin Your App. Create a Lifestyle Around It.

Kelly Lieberman, the host of #PinChat, that takes place on Twitter on Wednesdays at 6pm (PT), offers this advice for app startups:
“Pin images and content that relate to the overall lifestyle associated with using the app. Inspire, inform, and be helpful.

“Here is an example of an app that is doing all of this http://www.pinterest.com/myfitnesspal/ MyFitnessPal.

If you’re hoping that your app is going to skyrocket just because you pinned it, guess again. Creating a Pinterest account means being a resource to your followers and pinning what’s interesting, educational and entertaining for them. It’s not just all about your app.

If your followers feel that you’re helping them then they will be more interested in downloading your app.

4) Hire an Influencer to Curate a Board For You About Your App

One of the ways to get your app out in the open on Pinterest is to hire a Pinterest influencer to help curate a Pinterest board.

For example if you happen to launching an educational mobile game that’s for children, you may want to pair up with an influential pinner in the parenting or educational space. The influencer can create the board and add educational pins to the board and include app pins for download.

However, Pinterest’s terms of service dictates that people cannot be paid to pin specific pins. So make sure you play nice with Pinterest.

5) Link Your App Pin Back to App Store

When you create your app pin, ensure that you have it linked back to your app download page.

To do that, go to the desktop version of Pinterest and click on the pencil icon when you hover over a pin.

A box will pop up, and there’s a place near the bottom that reads “Source.” In that box you can add your download link for your app.

How to Edit The Source of a Pin on Pinterest

With any pin that you've pinned on Pinterest, you're able to change the source url.

6) Create a Lot of Different Images for Your App

One of the most beautiful aspects about Pinterest is that you can create many different visuals for your app. Think of all the images that would relate to your app and have some of them link back to your download page on iTunes.

The more images that you can create around your app, the more chances of it being discovered by a user.

7) Use Reviews and Testimonials

Do you have some great reviews for your app on iTunes? Why not create pins that show off those wonderful testimonials and have those link back to your iTunes download page.

Here’s a pin that’s a testimonial for the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. You can do the same for your app. As a matter of fact, Peg has a whole board that’s dedicated to awesome reviews for the book she co-authored. I would suggest you do the same for your mobile app or game.

Add testomials about your app to your Pinterest account.

8) Use Keywords

If you want your app to be discovered, you have to put keywords in your pin descriptions.  To get an idea of what keywords your potential app users are search for, go to the Pinterest search bar on the desktop version of Pinterest and start typing in keywords you believe people are searching for. When you start typing, you will start to see auto suggestions that could be of help.

A little bit of information can go a long way. By adding keywords into a client’s pin description I was able to get the pin 4500 repins and over 200,000 monthly impressions. My little secret – I made sure that the pin contained more than one keyword, and so it ended up showing on the top of the results for two words.

Search Box on Pinterest1

Another way to find out what type of words your audience is searching for on Pinterest is to use Guided Search. Guided Search terms are suggestions that show up on tiles just below the main search box after you’ve typed in a search term.  This will tell you words that people are typing that are associated with your search term.

Let’s say you have an app that’s focused on the city of Vancouver. Other terms that are also associated with it include, Island, BC, and Canucks. These are keywords you may want to include in your pin descriptions assuming they are relevant.

Guided Search on Pinterest

Good Advice…

And as a final word, here’s some helpful advice from Azure Collier from Constant Contact that’s good advice, not just for apps, but for all businesses using Pinterest.

“If you want to use Pinterest for marketing, make sure that the content you share connects to a business goal and helps to increase branding and awareness.

“Pin content that makes it easy for people to purchase your product and drive business. But don’t just sell on Pinterest. Become an information hub of created and curated content.

“Share your expertise by pinning tips, facts, stats, your blog posts, your infographics, helpful information from your website, and your videos. Curate content from other sources that’s useful for your followers and reflects their lifestyle in relation to your brand. When you strike the right balance of content, you’ll grow your Pinterest followers and your business.”

A big thank you to our contributors fort their advice:

Melissa Megginson:

Melissa Megginson is the Marketing Manager at Tailwind, a platform that helps you schedule pins and provides Pinterest analytics.

If you happen to be heading to Social Media Marketing World 2015, make sure you drop by and say hi to her. Tell her Vincent sent you!

Feel free to test out their scheduling tool for free at Tailwindapp.com.

Kelly Lieberman:

Kelly Lieberman is the host of #PinChat on Twitter, a Twitter chat that covers a different Pinterest topic every week on Wednesdays at 6 PM (PT) and 9 PM (ET). You’ll often run into other Pinterest enthusiasts in the chat such as Jeff Sieh of the Manly Pinterest Tips Show or Kim Vij from the Educator’s Spin on it.

Kelly also runs the BEST DAMN Facebook group, PinChat, but you should join one of her #PinChats on Twitter before joining the Facebook group.

You can find Kelly on Twitter @Tribe2point0.

Azure Collier:

Azure Collier Azure Collier is a Social Media Content Manager at Constant Contact, where she develops content for the company’s Pinterest and Instagram channels, creates and presents webinars on social media and email marketing best practices, and writes for the Constant Contact blog. Follow her on Twitter at @azurecollier.

How Well Do You know Pinterest? (Take the Quiz)

How well do you know Pinterest? Take the Pinterest Quiz and see how you do! www.MCNGmarketing.com/pinterest-marketing-quiz

So you think you know Pinerest eh? (Yep, that’s the Canadian stereotype in me coming out.) Well now is the time to put you to the test and see what you know about Pinterest with this Pinterest quiz.

Take out your ninja bandanna, because it’s time to find out if you’re a Pinterest Ninja!

QUESTION 1:  Which of the following is NOT a factor when it comes to Pinterest pin search results?

A) The keywords you put into your pin’s description.

B) The number of repins that the pin has.

C) Whether it’s a rich pin.

D) The vertical size of the pin.

ANSWER: D.

Pinterest doesn’t accept pins under a certain size, but whether your pins are more horizontal or more vertical, this has no bearing on the how it shows up in Pinterest search results.

However, factors such as keywords in the pin description, the number of repins a pin gets, and whether it is a rich pin or not are all factors that help with Pinterest pin search results.

You can learn more about Pinterest search results in this article. 

QUESTION 2: As a Pinterest Business page, you can use Pinterest message to contact…

A: people you follow.

B: only people who you follow and follow you back.

C: people who follow at least one of your boards.

D: anybody who is using Pinterest.

ANSWER: C.

Once a user has followed you on Pinterest, you can send her a private Pinterest message. This means that you can communicate on a one on one basis with your most loyal Pinterest followers who repin your pins constantly and develop a better relationship with them.

It’s also a great way to share pins and plan projects.

To find out more about Pinterest messaging, check out Scalable Social Media’s article. 

QUESTION 3:  Which of the following is NOT in the top three most pinned categories?

A: Hair and Beauty

B: Food and Drink

C: DIY and Crafts

D: Home Decor

ANSWER: A.

Hair and Beauty is actually the fifth most popular pinned to category, behind Holiday and Events. The first most pinned category is Food and Drink with 20% of pins belonging to that category. 12% go into DIY and Crafts, and 11% go into Home Decor.

This is based on data provided by RJ Metrics. 

QUESTION 4: Which social network has the highest average order spend per session?

A: Twitter

B: Polyvore

C: Pinterest

D: Facebook

ANSWER: B.

According to a study done by Rich Relevance, Pinterest had an average order value of $199. 16, placing it in second. Polyvore, another visual social network actually had an average order value of $383.34 per session make it the top dog.

Facebook’s was $92.27 and Twitter’s was $58.02.

You can read the study by Rich Relevance here. 

QUESTION 5:  Which of the following factors influence board search results? (Choose all that apply.)

A: How frequently you pin to that board.

B: How many followers you have.

C: Keywords in the name of your board.

D: Keywords used in your board’s description.

ANSWER: All of the above.

Boards that get pinned more frequently are believed to be more relevant. And so if one of your boards is not attended to over time, and consistently, then it will drop in rankings.

The number of followers plays an important role, but another interesting factor is the number of people who you follow as well. So the less people you follow the higher your board search rankings can get.

Keywords are always important, and you want to use exact keywords in your board name and as soon as possible. Not all search results will be the exact keyword, but it helps A LOT in rankings.

Keywords in your board descriptions are good for longtail keyword searches. (Longtail keywords are words that don’t get a lot of searches but are extremely relevant, such as the search term “killer whale cupcakes.”)

Read this article to find out how to search optimize your boards on Pinterest. 

QUESTION 6: Which of the following is true about hashtags on Pinterest? (Choose all that apply.)

A: With Pinterest advertising you’re only allowed at most one hashtag in your pin description.

B: Hashtags are only clickable on the internet versions of Pinterest.

C: Generally using generic hashtags like #Marketing or #Tokyo in your pin descriptions can help your pins be found in search results.

D: Hashtags are always indexed by Pinterest search engines, similar to Twitter.

ANSWER: A and B.

With Pinterest advertising, Pinterest only allows at most one hashtag in your pin description for the promoted pin to be approved.

Hashtags are also only clickable on the desktop and mobile internet versions of Pinterest, but don’t work on mobile apps.

As for C, you should avoid using generic hashtags, because once people click on them they are taken away to a search results page that will most likely NOT have your pin in it. To find out more about how hashtags work, check out this article about the best ways to use hashtags on Pinterest. 

QUESTION 7: Which aspects are true about group boards on Pinterest? (Check all that apply.)

A: You MUST mutually follow each other to get invited to a group board.

B: Members of a group board have the right to invite others.

C: The person who started the group board is the one who receives the increase in their follower count. None of the other members do, regardless if people followed the board on another user’s Pinterest account.

D: Secret boards can also be group boards.

ANSWER: B,C,D.

“Answer A” used to be true in the past, you both had to follow at least one board from each other. However, at the time of this writing, this is no longer true. Now you can form groups with people who follow at least one of your boards, but as the group founder, you no longer need to follow that other person.

QUESTION 8:  Which ONE of the following can you not do on Pinterest?

A: Change the order of your boards on Pinterest.

B:  Change the order of your pins in your Pinterest boards.

C: Change the source url of any of your pins to any website.

D: Change a public board into a secret board.

Answer D:

Once a board has been declared public, you are no longer able to change it into a secret board. It’s permanent. Now some of you may be wondering about B, and go, you can’t change your pin order on Pinterest.

Pinterest doesn’t have any internal tools to allow you to do this, but the tool Pin4Ever does. You can read more about how to rearrange your pins in this article.

Question 9: True or False?  Pins in your main feed are shown in the chronological order that they are posted by people you follow, similar to Twitter. 

Answer: False.

Before August 2014, this was true. However, engineers at Pinterest have changed the way your Pinterest feed is shown.  No longer is it about the chronological order that people post pins, instead there are several factors that influence how a Pinterest feed is shown.

According to an article by Ahalogy, two factors that are an influence on how pins show up on your feed and the feeds of others are:

1) How many pins link to the same content.

2) How often a pinner pins, and the quality of content that’s being pinned.

You may also see related pins, pins that Pinterest feels you would be interested  in based on what you’ve pinned in the past, as well as pins that you have selected as part of your interests.

QUESTION 10: Which superhero is the best of all time? Like THE BEST!

A: Superman

B: Batman

C: Wonder Woman

D: Green Lantern

Answer: B

Batman, rocks! He’s a human being that doesn’t need super hero powers to be a hero. If that doesn’t rock, I don’t know what does. And yes, I’m aware it wasn’t a Pinterest question. :)

Did you tally up to see how you did? If you got 9 out of 9 then you are definitely a Pinterest ninja!

How to Search For Someone On Pinterest

How to Search for Someone on Pinterest by @mcngmarketing. Read all about it at www.MCNGmarketing.com/how-to-search-someone-on-pinterest

 

Have you ever tried to look for someone on Pinterest and found it was a  bit of a challenge? Pinterest’s search engine can be a bit confusing considering there are so many different types of search that are available within Pinterest, both on the mobile apps and the desktop version.

Part of the challenge of trying to find someone on Pinterest is that the default search results lead to searching for pins.

This tutorial will show you step by step on how to search for someone on Pinterest with the desktop version of Pinterest.




How to Search For Someone On Pinterest

If you try to go directly to Pinterest.com to use the search box, and you’re not logged in, you won’t find it there. I’m going to assume that you do have an account and that you’re logged into Pinterest, or else Pinterest will show you a sign up box.

When searching for anything on Pinterest, by default, you will be searching for pins on the desktop version of Pinterest. This means even if you do type in someone’s name such as Martha Stewart, the DIY queen, you’re going to get results for pins.

When I typed in the her name in the search, many of the pins shown from the results do come from Martha Stewart’s website, however, they aren’t pinned directly from her Pinterest account. Making this difficult.

What you need to do to find Martha Stewart’s Pinterest account is to switch it to Pinners which is the silver box on the very right hand side.

How to search for someone on Pinterest

 

Once I typed in Martha Stewart, I was able to find her, and many of her relevant businesses that are on Pinterest. And I was able to find other Pinterest users who also had the name Martha Stewart in their Pinterest name as well, and that’s how you find someone on Pinterest.

 

How to Search for Someone on Pinterest

You can also search for someone with the Pinterest app in the same manner. Locate the search tool on the mobile app and ensure that after you’ve typed in a person’s name, that you choose the pinner option. This is because by default, it will search for pins instead of Pinterest users.

The hardest part about looking for someone on Pinterest, is if the person doesn’t have their first and last name in their Pinterest account.

THEN, this becomes a bit of challenge looking for her. If you can’t find someone by their first and last name in the pinner search with Pinterest, see if you can find them through the business that she runs.

This was the case for myself. For the longest time people were looking to connect with me on my Pinterest account, but the challenge was that my business account didn’t have my own name in it. And so many of my friends, and some influential pinners ended up following my personal account which I use much less.

That’s when I learned that it was important to optimize the name on my profile to have both my personal name and business name in case people were looking for me. This is vitally important for people who are soloproneurs.

With those simple tips, you should be able to find the person you’re looking for. There’s also the chance that the person you’re looking for doesn’t have a Pinterest account. It’s actually not that unusual for even big social media companies not to have a Pinterest account.

Well, whomever you are looking for on Pinterest, I hope you find them. Feel free to drop me a line in the comments if you have any further questions about trying to find a user on Pinterest.

 

How to Search for Someone On Pinterest by @mcngmarketing. Read all about it at

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