From the BlogSubscribe Now

7 Tools and Tips to Promote Your Pins on Social Networks (P2P Episode 18)

7 Tips and Tools to Help Promote Your Pins on Social Networks by @mcngmarketing.  To find out more, visit MCNGMarketing.com/episode18

Welcome to episode 18 of the Pictures to Profits Podcast, where I will be talking about 7 tips and tools on how to promote your Pinterest page and pins onto other social networks like Twitter, Facebook, Google Plus and Instagram.

7 Tips and Tools for Promoting Your Pins on Social Networks

Tip #1: Hootlet Chrome Extension

Unfortunately Pinterest took out their tweet button on the desktop version of Pinterest. Fortunately if you use Hootsuite, you can schedule your pins with the Hootlet tool.

Once the extension has been installed on Chrome, you’re able to hover over a pin and use the Hootlet tool for scheduling that will appear on the top right hand corner. You can also use it to schedule Flickr images, YouTube videos and more.

Resource: Hootlet Chrome Extension

Tip #2: The Buffer App Chrome Extension

If you’re a fan of Buffer for scheduling your tweets, then you’ll love their Chrome extension.

This extension allows you to share images as tweets, which includes sharing pins as tweets. The main advantage of using Hootlet is that the tweets are filled with the pin’s description.

With the Buffer extension you need to fill in the description yourself, but the tweet comes out as an image on Twitter, which helps it stand out in the Twitter feed.

You will see a blue button on the bottom right corner that reads, “Share as Image” on a pin, and watch the sharing magic happen.

Resource: Buffer Chrome Extension

Tip #3:  Promote Your Pins on Google Plus

Pins make fantastic visuals on Google Plus. All you need to do is upload the pin picture into the Google Plus status update, and then describe what the article is all about.

You can then add a line that says “Read Now at (list the original website)” and then just below that type in “Pin for Later: (url of the pin).” This way people can repin the pin later to catch up with.

Two masters at promoting pins in this fashion are Jeff Sieh of the Manly Pinterest Show and Peg Fitzpatrick of Canva.

You can check out an interview Jeff did of Peg that talks about the power of combining both social media networks here.

Tip #4: Promote on Instagram

If you find that some of your pins are getting a lot of repins, you should consider uploading some of those pins onto Instagram (ensuring that they are cropped properly for Instagram). In the comments of your photo you can let people know to click on your profile and follow you on Pinterest.

All you need to do is change the profile website to  your Pinterest account. This will help you gain more exposure and followers on Pinterest.

Tip# 5: Get a Pinterest Tab for Facebook from Woobox.com

A small and easy way to promote your Pinterest account is by having a Pinterest Tab on you Facebook page. Woobox offers this for free.

When Facebook visitors click on the tab they get to see what your Pinterest page is like, and can click on a Pinterest button that allows redirects them directly to your Pinterest page.

 Resource: Pinterest Tab for Facebook by Woobox

Tip #6: Let Your Facebook Fans Know You have a Pinterest Page

Let your “likers” on Facebook know you have a Pinterest Page. Put that directly in your status update along with one of your most popular pins. Jeep did this with their Facebook page, and was able to gain 1000 followers within days.

Resource: Case Study of Jeep by Tailwind 

Tool #7: IFTTT (If This Then That)

IFTTT, is a tool that helps you take your pins and posts them multiple social media networks. You can schedule pins to go into Buffer, onto Facebook and so much more. These actions are known as recipes.

Hat Tip goes to Peg Fitzpatrick for letting me know about this tool.

Resource: IFTTT.com

Additional Resources and Links:

Stacey Corrin’s 15 Visual Content Tools that Rock

Visme.co

hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest  

5 Tips For Using Pinterest Messaging for Business

5 Helpful Tips for Growing Your Business with Pinterest Messaging. By @mcngmarketing. Read all about it at  http://www.mcngmarketing.com/use-pinterest-messaging-system

It seems like there’s so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest’s messaging system and why is it important for your business? Read on curious pinner!

What Exactly is Pinterest Messaging?

Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest. You do not need to follow them back, as I incorrectly sated in episode 13 of my Pictures to Profits Podcast.

Beyond your followers, you’re also able to message your friends who are on Facebook who have a Pinterest account, as well as people who you follow on Twitter and who follow you back who have their Twitter account connected with their Pinterest account.

Okay…I know that was a mouth full, but now you know the extent of who you can communicate with on Pinterest.

What makes it different from other messaging systems like Twitter’s direct messaging and Facebook’s Messenger, is that the tool is geared towards those who enjoy sharing ideas in a visual manner.  This can help can facilitate complex projects that would be hard to explain through words and is also an excellent tool for those that don’t want to send photo attachments back and forth. Through the messaging system you’re able to share texts, pins, boards, and links.

 

5 Tips to Improve your Pinterest Marketing with Pinterest Messaging.

This allows for easier back and forth communication. In the past, you would send someone a pin through Pinterest or to their e-mail, however, there was no way to privately communicate in a stream line way that kept track of what was happening in the conversation.

The Pinterest messaging system works across all platforms, so you can message people on iOS, Android and desktop versions of Pinterest.

Pinterest Messaging Allows for Group Communication

Unlike Twitter’s direct messaging system, Pinterest’s private messaging system allows for you to have group conversations with up to ten different Pinterest users at one time. This particular feature can be beneficial for projects that require a lot of visual co-ordination among a team.

For example, if there are several people involved in planning a fundraising event, and one of the members found a great idea on Pinterest she wants to share, she now can, and receive feedback from others involved.

Let’s move on to five tips for how businesses can use the Pinterest messaging system.

5 Tips for Using Pinterest Messaging for  Businesses

1) Help VIP Customers or Clients with their Planning

What makes Pinterest messaging so wonderful is that you’re able to streamline all the conversations in one place. With the new messaging system, you’re able to help your customers plan better projects.

Imagine that you’re a wedding co-ordinator and your helping your client plan out how to decorate her reception on Pinterest. Before you had to send pins one by one.  Now you’re able to send her different pins done at different weddings as well as decorations you planned with your previous wedding clients. Your client can then pick and choose which ones work best for her and put them onto her own secret board.

Or in the case that you have a VIP customer who buys a lot of your products, you can send her a pin of a product that she may be interested in and she can now pin that into one of her collections instead of trying to sort through all the hundreds of e-mails she gets a day.

Here’s a Pinterest Intermission:

You’re only able to share pins and boards that are available to the public. So if you have a pin on a secret board, you’re not able to send nor drag that pin into the Pinterest messaging system.

However, once a pin has been sent to a user, she can choose to put that pin onto one of her secret boards. Let’s get back to our regular programming shall we?

2) Develop Better Relationships with Your Followers

I enjoy commenting on Pinterest, but one of the major challenges is that when I do comment on someone’s pin, and he happens to be using a smartphone, the comment that I’ve left behind is barely noticed. The reason this happens is because the notification looks like any other notification whether someone repins or like one of their pins.

It’s only on the iPad or desktop version do people see a preview of the comment. What this means is that if you are trying to engage with your fans on comments, they’re probably not going to take notice.

However, if you are looking to develop better relationships with one of your followers on Pinterest, the Pinterest messaging system can allow you start that conversation back and forth.

One of the aspects of the Pinterest messaging system I like, is that I can drag a particular pin into the conversation and mention how much I enjoyed this pin he posted. It’s hard to comment on an old tweet from 5 months ago, but you can still message someone about their pin that he posted from five months ago.

Here’s an example of SociallyApt and myself having a conversation on Pinterest messaging. She sent me her compliments about my 31 Days to a Better Pinterest Page board. 

Pinterest Messaging System

This can be especially helpful in starting relationships with influencers who follow your Pinterest account.

3) Create Group Boards with More Ease with the Right People

Inviting other users to group boards was a bit of a hassle, because you may have wanted to invite someone who you thought would make a good contributor, but there was no way to directly message her to explain why you want to invite that person to your group board.

Sending users group invite that shows up at the top of their feed without proper explanation is always a little weird.

Now with the Pinterest messaging system, you’re able to message your followers and tell them, “Hey I noticed we create pins that have the same theme, would you be interested in joining a group board about XYX?”

This way you’re attracting the right people to join your group board and you’re not blind siding them with an unexpected invite.

4) Reward Your Most Engaged Pinterest Followers

One of the best things about the Pinterest messaging system is that you’re able to communicate with engaged loyal followers. Let’s say you have someone that has been pinning a lot of your content, and is responsible for driving quite a bit of traffic to your retail site.

Now, with the new messaging capabilities,  you’re able to message the follower and say , “Hey, thanks so much for always repinning our products. We want to send you a coupon code for your loyalty. Upon check out, use the coupon code within the next two weeks, and you’ll receive 20% off the order. Thanks again for all your support.”

Or if you have the marketing budget, imagine sending them a free gift for those that have truly been engaged with your content. Imagine the word of mouth marketing that could generate.

Let’s be honest, we love brands that appreciate us for what we do! 

5) Get Feedback from Your Pinterest Followers

Chances are it’s going to be difficult to be able to contact many of your Pinterest followers directly through e-mail, however, with the new Pinterest messaging system you’re able to send your followers messages and ask them questions.

Since every social network operates a little bit differently from the others, you’re able to to send surveys or questionnaires to people who specifically are following you and are using the Pinterest platform.

This will help give you insight into how your followers are interacting with your Pinterest page.

Those are five tips on how businesses can use the Pinterest messaging system for their business. If you’ve got a creative idea on how businesses can use the Pinterest messaging app, it would be fantastic to read about it. Drop me a line in the comments section, and share.

Additional Resource:

Curious to know how you can re arrange your pins in a board? That’s what I did for my 31 Days to a Better Pinterest Page board to organize it from day 1 to day 31. Learn how to rearrange your pins within your boards. 

7 Costly Mistakes Businesses Make on Pinterest (P2P Episode 16)

@scalablesocial shares with us 7 costly mistakes that  businesses make on Pinterest, and find out how to use Pinterest to generate more leads quickly.

Welcome to episode 16 of the Pictures to Profits Podcast, in this podcast I’ll be interviewing Alisa Meredith, and she’s going to be sharing with us 7 costly mistakes that business make on Pinterest.

Alisa Meredith is the senior inboud marketer at Scalable Social Media, and is the Pinterest Fanatic at OverGo Studio, and she’s big fan of Canva, and is in love with Pinterest. The podcast is based on her article 10 Reasons You’re Missing the Boat with Pinterest.

Costly Pinterest Mistake # 1: Too Much About Your Business

Making your Pinterest page all about your business. While this might seem like a good idea, it’s important to be able to have a Pinterest page that shares other pinners content. By sharing content that’s a resource to your audience, you’re able to gain more followers and become a valuable resource to your audience.

Costly Pinterest Mistake # 2: Your Business is Getting TOO Personal

Don’t get TOO personal. When you’re a business it’s important to remember that you are a business. You want to ensure you’re not posting pins that may offend your audience, or may confuse about how certain pins are related to the business.

If you are representing a business, and you want to pin more personal topics like recipes and home ideas (and these are not your business) then start a personal account for yourself and go nuts.

Alisa states that if you are a solopreneur, then it’s okay to mix who you are with what your business is about as this can help show off more of your personality.

Costly Pinterest Mistake # 3: Not Taking Care of Basic Housekeeping

It’s important to take care of the basics when it comes to your Pinterest marketing. This means ensuring that you’ve

Costly Pinterest Mistake #4: Overlooking What’s Needed for Your Business Account

Alisa also talks about overlooking the obvious when it comes to Pinterest marketing. This means that you need to verify your account and switching it over to a business account so you’ll have access to the New Pinterest analytics.

This also means taking the time to fill out your Pinterest profile, and to fill in  your board descriptions.

The new analytics from Pinterest provides wonderful data about how your Pinterest profile is doing, what the gender breakdown of your users are, and the top performing pins that are generating traffic to your site.

Also ensure that you fill out your Pinterest profile fully. People want to know who you are.

Costly Pinterest Mistake # 5: Why Won’t You Let me Pin From Your Website?

This is when businesses don’t invite great pinning. A business needs to make it as easy as possible for people to pin from their website, this means having a pin it button on your website, and to ensure that your business also has a pinnable image.

Costly Pinterest Mistake # 6: Ignoring Pinterest for Lead Generation

A big mistake that businesses make is to assume that Pinterest is not good for lead generation. She shares with us how Pinterest became the number one lead generator for her client by doing the following:

  • Used a variety of images as pins to lure leads to a landing page
  • Posting the pins on a variety of relevant boards and different times
  • Using group boards to help raise the exposure of the pins
  • Created different pins that focused on a different topics (eg. If there was a book about 7 smoothie recipes, she would create a different pin for each recipe.

Costly Pinterest Mistake #7: Using Boring Alt Text for Your Images

This mistake can easily be overlooked if you’re not careful and that’s not having a pinnable description in the alt text.

This is because for most pin it buttons, the alt text is used as the default description in the pin. Alisa suggests that you add the following for your alt descriptions

  • A great pinnable description that will make people either share, or click on the pin
  • Your Pinterst username such as @scalablesocial (this is what comes after www.pinterest.com/username, and the username is case sensitive).
  • Including your website, or a specific url you want to redirect people to.

Alisa Meredith

Links and Resources

10 Reasons You’re Missing the Boat with Pinterest

Alisa Meredith’s Twitter Account 

Manly Pinterest Tips (To Pin or Not to Pin)

Scalable Social Media

Scalable Social Media On Pinterest

OverGo Studio on Pinterest
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
How to Gain 28,000 Followers and Drive Traffic with Pinterest

How “Manly Brands” can Market on Pinterest (P2P Episode 11)

David Rubin…you may not know who he is, but if you were like me, you remember the commercials that he did. David Rubin is the branding brains behind the infamous Axe commercials. His marketing with Axe was so successful that it actually ended up backfiring as Axe became a “geek brand” and they had to tone down their overtly sexual advertisements.

How Manly Brands can do Marketing on Pinterest. Episode 11 of the Pictures to Profits Podcast featuring Jeff Sieh.  www.MCNGmarketing.com/episode11

Pinterest Priority – Get More Men Using the Site

David is now the head of brand at Pinterest, and one of his top priorities is to bring more men to Pinterest. This is where Jeff Sieh kicks in. Jeff is one of the few male social media marketers that believes and uses the power of Pinterest when it comes to marketing. He has over 13,000 followers and growing for his Pinterest account. He enjoys Pinterest so much, he produced an online show called the Manly Pinterest Tips show and will be launching the Manly Pinterest Tips podcast.

Join The Manly Pinterest Revolution Before It’s Too Late

Jeff is one of the few male Pinterest evangelists. In episode 11 of Pictures to Profits Podcast Jeff offers insights on how “manly brands” can use Pinterest for marketing, and he makes a strong case for why more men should be on the network.

jeff-sieh

If you happen to be going to Podcast Movement in Dallas on August 16th and 17th, he’ll be attending.

 

In episode 11 of the Pictures to Profits Podcast, the always entertaining and insightful Jeff Sieh is going to be sharing his thoughts about:

  • How “Manly Brands” can use Pinterest for marketing.
  • Why Pinterest is not just for women.
  • How he grew his Pinterest account to have 13,000 followers.
  • Discusses his new video and audio podcast, the Manly Pinterest Show.

Links and Resources:

Jeff Sieh’s Pinterest Account

Jeff’s Beard story about excellent customer service

Mike Alton’s Social Media Hat Blog

Wade Harman

The Manly Pinterest Tips Show

Buzz Feed’s Second Highest Social Referral is Pinterest

Peg Fitzpatrick 

You can find Jeff on his website at:

Jeff’s Website – His Design

Jeff Sieh on Google Plus

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

4 Tools for Pinterest Marketing with E-commerce

4 Pinterest Tools for E-commerce by Vincent Ng of MCNG Marketing. #PIntalysis www.MCNGMarketing.com/4-tools-pinterest-marketing-e-commerce

Recently Shopify and Pinterest announced that Rich Pins would be available for all products that were sold on the Shopify e-commerce platform.

That’s great news for people using Shopify, but there are other e-commerce platforms such as Magento, Opencart, and then there’s also WooCommerce for WordPress.  There are also other platforms such as Etsy, e-bay and Amazon.

You Should Know, I’m Not an E-Commerce Expert

Before I begin, I should make it clear that I’m not an e-commerce expert. There are a lot of different types of platforms, and I have worked with clients in the past with their e-commerce sites and Pinterest, but given that there are so many different types of platforms it can be hard to be an expert in each and every one of them.

However, I still wanted to provide resources that may be of use to different e-commerce owners. I wasn’t able to find too many blog posts on the topic so I wanted to be able to provide a resource that was a starting point. If you’ve used any of the tools mentioned, please feel leave a comment after the blog post to let me know what you think of the tools.

Here are 3 Tools for E-commerce Sites to help with Your E-commece Marketing

Tool 1: Social Beacon for Etsy, Amazon, and e-bay Sellers

Social Beacon is made by Page Mage and is currently in beta. This program allows you to schedule products that you sell on e-bay, Etsy, and Amazon and to post them onto networks like Facebook, Twitter and Pinterest.

Social Beacon has a scheduling feature for Twitter and Facebook, but doesn’t have one for Pinterest. Social Beacon is able to tell you the number of repins, likes and clicks that a pin has received.

What I like about social beacon is that the metrics are side by side, making it easy to compare repins to the number of clicks. This way you know what type of products are spreading around Pinterest, but you also know if people are actually clicking through to your product page. This can give you some insight on what some of your most popular items that are being sold on e-bay, Amazon.

The great thing is that Social Beacon is free at this moment, so if you happen to be a fulfilled by Amazon (FBA) seller, or run an Etsy shop and want to promote on all three networks, then this is a great tool to try.

Unfortunately, if you’re like me and you sell Kindle books on Amazon, then Social Beacon won’t be able to help you there. This is designed for stores that carry a variety of physical inventory.

Tool 2: Tailwind for Pinterest Analytics

Tailwind isn’t exclusively an analytics platform for e-commerce, but it can give some amazing data in terms of what’s popular, who your most influential pinners are, and has a nice sidebar notifying you of comments left on your pins, as well as which boards are getting the most repins.

Tailwind is a great tool for Pinterest Analytics.

When you upgrade with Tailwind, you’re also able to get competitor insights and see how your competitors are doing on Pinterest. Tailwind is free to use for their starter features, and even the starter features are quite amazing.  If you are seeing a lot of activity from you e-commerce site you can get detailed analytics starting at $149/month from them.

Fun Pinterest Tip:

If you want to know if people are pinning from your e-commerce site, type in www.pinterest.com/source/(yourwebsite). You will need a Pinterest account to get this information. But it will show you if people are already pinning products from your site.

Pintalysis Advertisement

Tool 3: Magento Rich Snippets Suite

Magento is one of the world’s most popular e-commerce platforms, powering over 200,000 sites worldwide, however, unlike Shopify, Magento doesn’t offer automatic rich pins. But no need to worry, if you’re using the platform, Magento has an extention to help create Rich Pins for the product site.

For those that may not be familiar with rich pins for products, they are pins on Pinterest that include the price, availability and they have the ability to show up in the Gifts category on Pinterest. Non rich pins will no longer show up in the gifts category.

When Target first added rich pins to their Pinterest page, they noticed a 70% increase in their website traffic that came from Pinterest, so rich pins can be quite powerful.

The Rich Snippets Suite works on both the community and enterprise editions of Magento. The cost of the extension is 55 pounds.

Rich Snippets Suite for Rich Pins on Magento Sites

Based on the website http://www.magmodules.eu/schema-org-rich-snippets.html that had 13 reviews, it received a 4.9 star rating. And based on the Magento Commerce site, it received 4.9 stars for 27 reviews.

Tool 4: OpenCart Pinterest Extension

If you have an OpenCart shop and are looking to install rich pins for your products, then the Pinterest Rich Pin Plugin extension for OpenCart may be the solution for you. Based on what I’ve been able to see, the support staff are very responsive to trouble shooting issues, and the team responsible for creating the plugin updates it regularly.

Based on three reviews it received five stars.

From what I could find, it seems like there isn’t too many extensions available for OpenCart e-commerce platforms.

Advantages of Having Rich Pins for E-commerce Products

The advantage of having rich pins are the bolded titles, the extra “favicon” and the pricing listed. None of this information can be changed by Pinterest users, only the developer of your website would be able to change it, which can help build consumer trust and credibility.

As a bonus of having rich pins for products, if the price drops by 10%, then Pinterest users may receive an e-mail notification letting them know that a product they have pinned has dropped in price. Isn’t that awesome? Pinterest is doing e-mail marketing for you, all you have to do is ensure you make a great pinnable image to get people to pin your content.

P.S.

If you want to learn how to increase profits with Pinterest for your e-commerce products, and learn how to get more repins, then take a sneak peak at the Pintalysis Academy.

How Universities Can Use Pinterest and SnapChat (P2P Episode 10)

I had the pleasure of coming across an article that was written by Hillary Frazier. Hillary is the Sr. Social Media Specialist at University of Michigan. I contacted her after I read an article on Linkedin that was based on her article, Pinterest #HigherEd’s Secret Weapon, that originally shared on blogging platform Medium.

Find out how the University of Michigan uses Pinterest for their  marketing, and how they using Snapchat to engage with students. Featuring their Sr. Social Media Specialist Hillary Frazier. www.MCNGMarketing/episode10

How Did University of Michigan go From 500 to 15,000 Followers?

In episode 10 of Pictures to Profits Podcast, Hillary shares with us how her how she and her team were able to take University of Michigan’s Pinterest page from 500 to 15,000 followers. She also shares with us how the university engages with students using Pinterest and Snapchat.

University of Michigan is Using Snapchat to Engage Students

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

University of Michigan is using Snapchat to engage with students on a personal level, and allows for their brand to literally have a human face to engage with. You can discover how they engage with new students in the podcast.

Hillary Frazier

In Episode 10 of Pictures to Profits Podcast, Hillary Frazier discusses:

  • How the University of Michigan grew their Pinterest followers from 500 to 15,000
  • How U of Michigan uses Pinterest to engage with Alumni and students
  • How University of Michigan uses Snapchat to engage with new students
  • What universities and colleges can do to engage their students on social media.

Links and Resources

University of Michigan’s Pinterest Page

Show us Your Best #Selfie Contests by University of Michigan

Pinterest, #HigherEd’s Secret Weapon

Hilary Frazier’s Website

@HillaryXFrazier on Twitter

Pin4Ever.com 
Pictures to Profits on Itunes

 

 

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.

—-

Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like bit.ly or owl.ly! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

5 Tips for Getting Your Pins Found in Search Results (P2P Episode 8)

Pinterest is becoming one of the world’s leading search engines. While people are using Google to help search for knowledge, people are using Pinterest to search for lifestyle choices. They use Pinterest to find new recipes, new exciting places to travel, and products that delight and wonder at the same time. Pinterest isn’t just a visual discovery tool, it is THE visual discovery tool.

5 Tips for Getting Your Pins Found in Pinterest by Vincent Ng. MCNGMarketing.com/episode8

 

Learn How to Get Your Pins Found In Search Results

And while many people discover inspirational pins by accident, many users use the search box within Pinterest to look for those inspirational pins. Learning what it takes to have your pins show up for those search terms or keywords are vital, it’s similar to showing up on the first page of Google. The one thing I love about Pinterest is that their their search results change more often than Google’s search results.

And when executed properly, there’s the potential for multiple pins to show up in search results for keywords and search terms.  In episode 8 of Pictures to Profits Podcast, I present 5 tips to help you get your pins found within Pinterest’s search results.

In episode 8 of Pictures to Profits Podcast I talk about…

  • 5 tips to help your pins get found in search results for Pinterest.
  • Whether single or pluralist keywords play a role in Pinterest’s search engine.
  • How pins that use no keywords can still show up in search results for Pinterest.
  • How Twitter is taking a back seat to Pinterest in the U.S. and how you can prepare for this shift.

Links and Resources:

The Manly Show by Jeff Sieh on YouTube

Rich Pins for Pinterest

Rich Pin Validator

Pinterest passing Twitter in popularity by Forbes. 

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Some great news. I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep you posted when all of that launches.

How Two Great Canadian Retailers are Using Pinterest

How to Great Canadian Retailers are Using Pinterest for their business. By Vincent Ng of MCNGMarketing.com To help celebrate Canada Day, I decided to take a look at two Canadian companies and how they’re using Pinterest.

Let’s start off with Lululemon. Lululemon is a famous for making yoga clothing around the world.  Lululemon actually started in my home town of Vancouver, Canada. Vancouver has actually been labelled as the third worst dressed city in the world, and that’s partially because Lululemon wear is so popular among the locals.

Lululemon’s Pinterest page has over 1.9 million followers, and people love the brand. The brand doesn’t pin that much, it actually only has about 2,200 pins, so the brand has a loyal community of following. The ability to develop a strong community and prescence can help boost the number followers your business has.

What Lululemon Does Amazingly well with Their Pinterest Page.

1) Create an Amazing Blog Like Lululemon

Most people may not see blogging as directly related to Pinterest, but it does have a big influence in the way that your website is found.

Lululemon creates amazing blog content that they find are relevant to their audience. They cover blog topics like, Five Reasons Why You Need Apple Cider Vinegar in Your Pantry, or Five Dry Shampoos For Sweaty Lifestyles.  Being a resource to your customers and potential buyers is vitally important.

Lululemon's Sweat Deodorant Blog Post

I find that too many companies focus on their products and services but neglecting to be able to provide great education to gain a person’s trust. When you’re able to create great blogging content, you’re also creating great pinnable content. But that means you have to create great pins.

2)Lululemon creates Customized Pins for their Blog Posts (Sometimes)

It’s quite interesting to note that Lululemon did a great job in creating customized images for Pinterest for two of their blog posts. These pictures were long and would pop up in the Pinterest newsfeed. I believe one of the main reasons that both those pins were repinned tremendously more than the other was because of how the pins stood out.

They were a bigger size, and did not use small horizontal pictures. However when Lululemon started using horizontal pictures, they still received repins, but I noticed that blog post pins that used predominantly horizontal images were shared around 200 plus times, compared to the vertical ones that had been repinned 500+ and 1900+ times.

How does Lululemon Use Pinterest/Horizontal Images for Lululemon

3) Lululemon Created a Lifestyle Pinterest Account, not a Lululemon Account.

It’s hard to describe how cohesive the Lululemon Pinterest board is. It’s a feeling that you know when a company has got it right. I find what I love about Lululemon’s Pinterest board is that they know who their ideal customer is and they cater their pins to that person. They do a healthy job of promoting products (without over promoting) and they share content from other pinners or sources.

They create boards about healthy foods, places to travel, and healthy exercises to do (that aren’t always yoga related). They share beautiful pins of people doing yoga poses and they rarely show only product shots. Instead, they show people using their products which adds a nice cohesiveness to their board and pin layouts.

What impresses me most about Lululemon, and is probably the X-factor when it comes to their Pinterest account is that fact that they are using Pinterest to promote a lifestyle. It’s about staying healthy, about being motivated and inspired, being trendy and travelling the world.  They’ve created a lifestyle account, not a Lululemon account. That’s pretty smart.

Welcome To Roots Canada – Former Provider of Olympic Clothing for the Canadian and U.S. Teams

Another well known retailer in Canada is Roots.  Roots creates athletic wear and leather goods. The truth is you may not have heard of Roots, but you most likely have seen their clothing.

One of Roots’ claim to fame is that they have designed clothing for the Canadian Olympic Team, and, yes, for the United States Olympic Team as well.  The company no longer designs Olympic clothing for political reasons. What is it that I really enjoy about their Pinterest account?

1) Creative Use of Canadian Passion

Kiss Me I'm Canadian Shirt

The company maintains their strong Canadian identity. I like their Oh Canada board very much. The board not only shows off some of their Canadian wear, but also shows off beautiful places in Canada. I think people who follow that board will have a particular passion for my country, and so when they post their Canadian clothing up, it draws in the right audience.

2) Cross Promote What’s Hot on Facebook onto Pinterest

Here was an amazingly cute photo showing a baby wearing a Roots hoodies. It’s absolutely adorable, and I’m not the only other person to think so. It was liked 501 times and shared 18 times on Facebook, but wasn’t shared on Pinterest.

Here was an amazingly cute photo showing a baby wearing a Roots hoodie. It’s absolutely adorable, and I’m not the only other person to think so. It was liked 501 times and shared 18 times.

Roots Facebook post showing off cute hoodie.

This type of photo received great feedback on Facebook, and should be on their Pinterest board, Roots for Kids. If people love it on Facebook, there’s a good chance that they’re also going to love it on Pinterest as well.

So make sure you’re not shy about cross promoting different visuals on your different platforms.

Lululemon and Roots should Add Rich Pins for Products To their Pinterest Page

When you have rich pins for business, it allows those pins to show up in the Gifts section of the Pinterest  . Non rich pins won’t qualify, so that’s an opportunity that’s missed.

I was a little sad to see that both Roots Canada and Lululemon didn’t have rich pins for their business. When you have rich pins for business it allows you to show up in the Gifts section of Pinterest. Non rich pins won’t qualify, so that’s an opportunity that’s missed.

Here’s the great thing about Product rich pins, when the price drops by at least 10% then people who have pinned the item may receive an e-mail notification regarding the price drop for the item. Isn’t it great that Pinterest does e-mail marketing for you?

Rich product pins also have bolded texts on the desktop version of Pinterest, which helps them stand out in the newfeed. Giving rich pins that extra edget compared to non rich pins.

That’s my two cents on two large and wonderful Canadian retailers.

And before I go, here are three Canadians that invented something that changed the world.

1) Basketball was invented by a Canadian. James Naismith.

2) The zipper was invented by Gideon Sunbeck.

3) Telephone was invented by Alexander Graham Bell.

To all my Canadian friends, happy Canada Day!

 

Practical Tips for Using Canva with Peg Fitzpatrick (P2P Episode 7)

Are you looking for a free tool to help you create pins, Facebook covers, or even slides for your next presentation? For many small business owners we’re not savvy with Adobe, nor do we have time to learn all the different features. This is why it’s always beyond awesome when there are free online design tools like Canva.

Learn Tips and Tricks for Using Canva

Canva is an amazing free tool that can help you create a variety of different visuals for social media platforms. In episode 7 of Pictures to Profits Podcast, I sit down and interview Peg Fitzpatrick who is the Head of Social Strategy at Canva.  She shares wonderful tips on how to use Canva and how to create pinnable images.

Peg Fitzpatrick, Head of Social Strategy for Canva shares practical tips on how to use this graphic design tool, and how to create pinnable images. Interview by Vincent Ng of Pictures to Profits Podcast.

Find out:

  • The story of how Peg Fitzpatrick and Guy Kawasaki came to work with the Australian startup.
  • Why for the longest time she was trying to keep Canva a secret.
  • How small businesses can work together with graphic designers in a collaborative spirit.
  • Why Canva is good to divert legal and copyright concerns regarding photo usage.
  • How to create pinnable images.
  • Where Peg believes the future of visual social media marketing is going.

Peg Fitzpatrick from Canva

The one key takeaway I got from Peg’s conversation is that it’s important to learn graphic element designs. As small businesses grow, and customers are expecting more visual media, we have to understand how to greate great graphics. Even if you’re not the person creating it, it will allow you to understand how to work with a graphic designer better.

Links and Resources:

Canva

Canva on Pinterest

Canva on YouTube

Canva on Twitter

Canva on Facebook

Canva’s blog

Peg Fitzpatrick’s Website and Blog

Cynthia Sanchez’s Pinterest Page

Rebekah Radice’s Pinterest Page

Anna Bennett’s Pinterest Page

Julie Deneen from Fabulous Blogging’s Pinterest Page

And as mentioned in the podcast, for those that are curious to see what push notifications look like for Place Pins, here’s a peek. You can read all about the annoucement here.

Notifications on Pinterst Android for Place pins.

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.