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How Universities Can Use Pinterest and SnapChat (P2P Episode 10)

I had the pleasure of coming across an article that was written by Hillary Frazier. Hillary is the Sr. Social Media Specialist at University of Michigan. I contacted her after I read an article on Linkedin that was based on her article, Pinterest #HigherEd’s Secret Weapon, that originally shared on blogging platform Medium.

Find out how the University of Michigan uses Pinterest for their  marketing, and how they using Snapchat to engage with students. Featuring their Sr. Social Media Specialist Hillary Frazier. www.MCNGMarketing/episode10

How Did University of Michigan go From 500 to 15,000 Followers?

In episode 10 of Pictures to Profits Podcast, Hillary shares with us how her how she and her team were able to take University of Michigan’s Pinterest page from 500 to 15,000 followers. She also shares with us how the university engages with students using Pinterest and Snapchat.

University of Michigan is Using Snapchat to Engage Students

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

University of Michigan is using Snapchat to engage with students on a personal level, and allows for their brand to literally have a human face to engage with. You can discover how they engage with new students in the podcast.

Hillary Frazier

In Episode 10 of Pictures to Profits Podcast, Hillary Frazier discusses:

  • How the University of Michigan grew their Pinterest followers from 500 to 15,000
  • How U of Michigan uses Pinterest to engage with Alumni and students
  • How University of Michigan uses Snapchat to engage with new students
  • What universities and colleges can do to engage their students on social media.

Links and Resources

University of Michigan’s Pinterest Page

Show us Your Best #Selfie Contests by University of Michigan

Pinterest, #HigherEd’s Secret Weapon

Hilary Frazier’s Website

@HillaryXFrazier on Twitter

Pin4Ever.com 
Pictures to Profits on Itunes

 

 

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Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Best Practices with Pinterest Contests (P2P Episode 9)

Have you considered hosting a Pinterest contests? It can get rather confusing with all the different rules out there and types of contests out there. On episode 9 of Pictures to Profits Podcast, I’m joined by Melissa Megginson, Marketing Manager of Tailwind, a Pinterest analytics company. She shares with you some best practices when hosting a Pinterest contest, and what some big no no’s are when hosting one.

 

Best Practices for Holding Pinterest Contests. Interview with Marketing Manager, Melissa Megginson of Tailwind. PLUS some exclusive news from Tailwind on the episode 9 of Pictures to Profits Podcast.

 

Tailwind Has Plans to Make Your Pinterest Marketing Easier

Melissa Megginson

I’m extremely honored that Melissa will chose to break some exciting news about Tailwind on Pictures to Profits podcast first. She’s going to share with Tailwind has planned for the future that could make your marketing life much easier.

I’ll also be sharing with you an interesting statistic about Pinterest regarding how much content on Pinterest actually comes from websites, according to an article by the New Zealand Herald.

In episode 9 of Pictures to Profits Podcast you’ll find out:

  • Best practices for holding Pinterest contests
  • Big no nos that violate Pinterest’s contest and branding guidelines.
  • Two successful contests held by Jetsetter and Pinterest, and how both contests are great examples of following the guiedlines.
  • Tailwind’s future plans that will make it much easier for marketers to find pinning content across the web.
  • Melissa’s Pinterest tip for creating successful Pinterest marketing campaigns.

Links and Resources:

Tailwind

Tailwind’s Blog Page

Jetsetter’s Pinterest Contest on Mashable

Mother’s Day Pinterest Contest hosted by Pinterest

B2B Pinterest Marketing featuring Melissa Megginson on Brandignity

Canva

Episode 7: Practical Tips for Using Canva with Peg Fitzpatrick

98% of content on Pinterest comes from Websites (New Zealand Herald)

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.
I’m quite excited! I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months. It will include quizzes, video tutorials, and discussion.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep yo posted when the course officially launches.

5 Tips for Getting Your Pins Found in Search Results (P2P Episode 8)

Pinterest is becoming one of the world’s leading search engines. While people are using Google to help search for knowledge, people are using Pinterest to search for lifestyle choices. They use Pinterest to find new recipes, new exciting places to travel, and products that delight and wonder at the same time. Pinterest isn’t just a visual discovery tool, it is THE visual discovery tool.

5 Tips for Getting Your Pins Found in Pinterest by Vincent Ng. MCNGMarketing.com/episode8

 

Learn How to Get Your Pins Found In Search Results

And while many people discover inspirational pins by accident, many users use the search box within Pinterest to look for those inspirational pins. Learning what it takes to have your pins show up for those search terms or keywords are vital, it’s similar to showing up on the first page of Google. The one thing I love about Pinterest is that their their search results change more often than Google’s search results.

And when executed properly, there’s the potential for multiple pins to show up in search results for keywords and search terms.  In episode 8 of Pictures to Profits Podcast, I present 5 tips to help you get your pins found within Pinterest’s search results.

In episode 8 of Pictures to Profits Podcast I talk about…

  • 5 tips to help your pins get found in search results for Pinterest.
  • Whether single or pluralist keywords play a role in Pinterest’s search engine.
  • How pins that use no keywords can still show up in search results for Pinterest.
  • How Twitter is taking a back seat to Pinterest in the U.S. and how you can prepare for this shift.

Links and Resources:

The Manly Show by Jeff Sieh on YouTube

Rich Pins for Pinterest

Rich Pin Validator

Pinterest passing Twitter in popularity by Forbes. 

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Some great news. I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep you posted when all of that launches.

Practical Tips for Using Canva with Peg Fitzpatrick (P2P Episode 7)

Are you looking for a free tool to help you create pins, Facebook covers, or even slides for your next presentation? For many small business owners we’re not savvy with Adobe, nor do we have time to learn all the different features. This is why it’s always beyond awesome when there are free online design tools like Canva.

Learn Tips and Tricks for Using Canva

Canva is an amazing free tool that can help you create a variety of different visuals for social media platforms. In episode 7 of Pictures to Profits Podcast, I sit down and interview Peg Fitzpatrick who is the Head of Social Strategy at Canva.  She shares wonderful tips on how to use Canva and how to create pinnable images.

Peg Fitzpatrick, Head of Social Strategy for Canva shares practical tips on how to use this graphic design tool, and how to create pinnable images. Interview by Vincent Ng of Pictures to Profits Podcast.

Find out:

  • The story of how Peg Fitzpatrick and Guy Kawasaki came to work with the Australian startup.
  • Why for the longest time she was trying to keep Canva a secret.
  • How small businesses can work together with graphic designers in a collaborative spirit.
  • Why Canva is good to divert legal and copyright concerns regarding photo usage.
  • How to create pinnable images.
  • Where Peg believes the future of visual social media marketing is going.

Peg Fitzpatrick from Canva

The one key takeaway I got from Peg’s conversation is that it’s important to learn graphic element designs. As small businesses grow, and customers are expecting more visual media, we have to understand how to greate great graphics. Even if you’re not the person creating it, it will allow you to understand how to work with a graphic designer better.

Links and Resources:

Canva

Canva on Pinterest

Canva on YouTube

Canva on Twitter

Canva on Facebook

Canva’s blog

Peg Fitzpatrick’s Website and Blog

Cynthia Sanchez’s Pinterest Page

Rebekah Radice’s Pinterest Page

Anna Bennett’s Pinterest Page

Julie Deneen from Fabulous Blogging’s Pinterest Page

And as mentioned in the podcast, for those that are curious to see what push notifications look like for Place Pins, here’s a peek. You can read all about the annoucement here.

Notifications on Pinterst Android for Place pins.

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How to use Pinterest to Launch Your Etsy Business (P2P Episode 6)

Learn how to start an Etsy business through Pinterest. Interview with Etsy shop owner @juliegrandbois on the Pictures to Profits Podcast. http://www.mcngmarketing.com/4-pinterest-tips-to-make-your-pins-more-searchable-on-pinterest/

Are you talented at making handmade crafts, or even thinking of starting your own business on the side? It’s always nice being able to earn some extra cash on the side for activities you enjoy doing.

If you are a crafts person, or you created something handmade that you want to sell, Etsy, an online platform that allows for the sales of handmade goods could be your answer.

There’s always tons of ideas of the type of products you could sell on Etsy, but you may not have an idea of whether it’s popular or it’s going to sell.

Here’s the best part. You don’t have to go through all that trouble. Julie Grandbois is sharing her story of how she used Pinterest to research and launch her Etsy business, and how she started making some good money on the side. She’s got some wonderful tips on how you can launch your Etsy business and not make the same mistakes she did.

Pinterest and Etsy Go Together Like Peanut Butter and Jam

According to an article by Search Engine Land, Etsy.com receives the most repins out of any site that focuses on a product or service. Technically, Blopspot and Tumblr are ahead.

What can also be quite startling is that only 8% of pinning activity on Etsy comes from the e-commerce site’s own buttons, 67% of pins from the site come from people using the Pinterest bookmarklet tool.

This simple statistic indicates that Etsy buyers and window shoppers are quite versed with Pinterest. The question is how do you get a piece of the Pinterest and Etsy pie?

Pinterest really helped me decide what things were more popular, that people actually want to buy. – Julie Grandbois

In Episode 6 of Pictures to Profits Podcast, I interview Julie Grandbois of Julie’s Elegant Crafts. Julie is a Canadian that’s living in Edmonton, a city known for its freezing temperatures and where Wayne Gretzky won his Stanley Cup championships.  She’s a pleasant person to chat with, and is a person that’s highly educated in science and the creative arts, and offers a lot of wisdom about Etsy and Pinterest.

She’s going to share her experience of how she grew and launched her Etsy business with the help of Pinterest.   In the interview she shares with us.

  • How she launched a successful Etsy business by scouting Pinterest
  • How she grew her following past 10,000 (It’s actually now over 21,000 followers as of February of 2015).
  • How she customized her crafts for the seasons, which helped grow her business to have steady non stop orders.

The one key takeaway that I got from my conversation with Julie, it’s that if you are an e-commerce owner, or if you have a product you sell, make sure that you are preparing for the seasonal changes. The more prepared you are for them, the higher your chances of increased sales. Take the time to look at the holidays that are coming up in the next 6- 8 months and decide what products you want to promote on Pinterest.

Links and Resources:

Julie’s Elegant Crafts Pinterest page

Julie’s Elegant Crafts Etsy Page

Julie’s Elegant Crafts Facebook Page

Exciting News: Julie Grandbois and myself have launched a new site to help Etsy shop owners with their Pinterest marketing. Julie is going to be revealing her tips on how she launched her Etsy business and grew to over 21,000 followers. You can visit our wonderful site at EtsyMeetsPinterest.com

Also a big thanks to Miriam Thompson for sending in her question, “How do I make sales on Pinterest, like selling other people’s items?” You can find a detailed answer to that question in the podcast.

And lastly I want to thank I Heart Stitch Art for leaving a 5 star review on iTunes. That was a great surprise. Big thank you to her.

To listen to episodes of Pictures to Profits podcast on your mobile device

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Captivating Visual Storytelling Tips For Pinterest (P2P Episode 3)

Visual social media is on the rise, and visual social networks like Pinterest, and Instagram are becoming so important.

There are two classes of pictures, those that tell a story and evoke emotion, and those that don’t. Katherine Kotaw from Kotaw Content Marketing is going to be sharing with you how you can apply storytelling to Pinterest and how she developed relationships with two social media influencers in the third episode of Pictures to Profits podcast.

Captivating Visual Storytelling Tips for Pinterest

Katherine Kotaw is an accomplished writer, and has a movie coming out based on a previously published book. She’s a strong advocate of using brands to connect with clients and customers. Many of us will rarely remember credentials, or statistics, but we will remember the stories that are shared with us in our lives. We remember the stories that move us from the bottom of our heart, or motivate us to start a business from scratch.

If you tell one great story, people will remember you. – Katherine Kotaw

Katherine Kotaw

The smaller the story, the bigger the impact. – Katherine Kotaw

In episode 3 of Pictures to Profits podcast, Katherine shares with us:

  • What makes it so important to know why you started your business?
  • The importance of having a great story to promote your personal and company brand?
  • Examples of brand stories that shine.
  • How to best use visuals to promote storytelling.
  • How to incorporate personal elements of yourself into your brand.
  • How displaying your personality in visuals can allow you connect with clients and customers on a deeper level.
  • How to incorporate your professional strengths to complement your personal brand.
  • Two major mistakes that brands make when creating visual branding.
  • How to develop relationships with Pinterest influencers.


  • Links/Resources Mentioned in the podcast:

    Kotaw Content Marketing

    Katherine Kotaw’s guest appearance on The Sales Evangelist Podcast.

    Kotaw Marketing’s Pinterest Page

    Katherine Kotaw’s Google Plus Page

    Rebekkah Raddice’s Website

    Great additional reading about storytelling can be found at Scalable Social Media – “What’s Your Story?”

    To listen to episodes of Pictures to Profits podcast on your mobile device

    Pictures to Profits on Itunes

    hear us on Stitcher

    Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

    5 Ways to Maximize Traffic with Every Pin On Pinterest (P2P Episode 1)

    I’m so excited to be sharing with you my first episode of Pictures to Profits Podcast. I still can’t believe after months of planning, and hard work, that it’s finally here! Thank you to all my wonderful supporters, friends, and family. In my first podcast I’m going to share with you 5 ways to maximize traffic with every pin on Pinterest. This is a great podcast for those that are just learning about Pinterest, or could use a reminder of how to maxmize the use of Pinterest. Give it a listen.


    5 Ways to Maximize Traffic with Every Pin on Pinterest by Vincent Ng http://www.mcngmarketing.com/5-ways-to-maximize-traffic-with-pinterest #Pintalysis

    Why I started Podcasting

    This actually isn’t my first podcast. I tried doing one about a year and a half ago, and it was absolutely terrible. I actually didn’t know what I was doing and I was trying to be some fake radio personality. I was trying to be likeTerry O’ Reilly from Under the Influence, who is the host of Canada’s number one iTunes podcast. If you think Under the Influence is about beer, it’s far from that.

    Terry is an amazing storyteller, and in my opinion, his show is the BEST podcast about marketing that’s out there, His show really inspired me to be a podcaster and to look at creative marketing in so many different lights. I owe him a big debt of gratitude for that. But after producing my first two episodes about social media about a year ago, I realized how terrible they were, and so I stopped producing them.

    It didn’t have the feel that I was hoping for. But I realized, that nothing is going to be perfect, and at times you really do have to jump in and make mistakes. You have to jump in and try and get outside of what you know you’re already capable of.

    While this first episode is a solo episode, I’ve had the chance to interview some wonderful people. People who have provided me some great insight into Pinterest, social media marketing, and what it means to be human. Seems a little bit touchy feeling, but as I’m starting to conduct more interviews, I can see the power of listening and being curious. And I hope that by listening to the podcast you’re able to get tremendous value and to take your Pinterest marketing to a whole new level.

    Big thanks goes to Cynthia Sanchez

    For those that read this blog, know that Cynthia and I partner up together on podcast to do a monthly show. We also teach live online classes together. I owe her a big debt of gratitude, and her podcast, Oh So Pinteresting encouraged me to start my own show. She’s also provided helpful hints for my podcast. I want to give a really big shout to her, you can check out her site at http://www.OhSoPinteresting.com

    I also want to give a special thanks to Pat Flynn, who runs Smart Passive Income. I remember seeing Pat talk live at the last year of Blog World (renamed New Media expo) and he was actually the first person that planted seeds in my head about the world of podcasting. Before that, I wasn’t even sure what podcasting was.

    And Micheal Hyatt is such a great influence. Micheal generally doesn’t interview guests, but offers a punch to his podcast, This is Your Life.

    Who’s Being Featured in Future Episodes

    In my future episodes I have some great guests on Pictures to Profits, including Peg Fitzpatrick, Head of Social Strategy at Canva, and Melonie Dodaro, Canada’s #1 Linkedin expert and founder of Top Dog Social Media, and Katherine Kotaw of Kotaw Content Marketing.

    I also interviewed Julie Grandbois, who actually started an Etsy shop inspired by what was popular on Pinterest. It was an interesting case of using Pinterest marketing research to develop a product.

    One of my future guests that I’m really looking forward to interviewing is Jeff Sieh of the Manly Show, where we’ll be talking more about why aren’t men using Pinterest, and those that are, what are they using it for?

    Thanks again for joining me, and I hope you enjoy the Pictures to Profits Podcast.

    Do you have a question you would like answered in an upcoming podcast? Drop me a line at vince@mcngmarketing.com

    Links/Resources Mentioned in the Podcast:

    Terry O’ Reilly Under the Influence

    Cynthia Sanchez of Oh So Pinteresting

    Pat Flynn of Smart Passive Income

    Michael Hyatt of This is Your Life

    Pictures to Profits on Itunes

    hear us on Stitcher

    Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.