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The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.

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Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like bit.ly or owl.ly! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

What are the Best Times to Pin on Pinterest?

When are the best times to post on Pinterest? by Vincent Ng of MCNG Marketing #Pintalysis

This is a big question and people want to know. What are the best times to pin on Pinterest?

Let’s be honest, there’s no easy or simple solution to this. Pinning times are just as customized as your own business.

I’m going to tell you straight up. Knowing when to pin will require work, and it requires a scientific approach. This means that you will need to test out the times that may work best for you and the times that don’t. The easiest way to find out when your pins are getting repinned the post is by using an analytics program, like Tailwind.

Where to Start to Find the Best Times to Pin?

It’s extremely vital to to think like your customer, or else you could be using the wrong Pinterst strategy for your business.

When are they most likely going to be on their phone or tablet looking on Pinterest for the resources you’re providing? For example if you’re planning a wedding planner ask your previous clients when they’re on Pinterest the most. My hunch is that they’re going to say the weekends.

You can also send out a survey using SurveyMonkey or if you can use Google Docs to create surveys.

If your business already has a large e-mailing list consider using the survey to ask them informal questions such as:

  • Are you currently using Pinterest?
  • What do you use Pinterest most for?
  • When do you find yourself using Pinterest?
  • What type of device do you use Pinterest on?
  • What city do you live in?
  • Are there certain days you use Pinterest more than others?
  • And any other questions you feel that would be valuable. And to get people to answer your questions, offer an incentive to complete the survey such as offering a free Amazon gift certificate, or to offer a gift certificate to your business.

    Where your audience is, is extremely vital. This is because the majority of users of Pinterest reside in the U.S.A and Canada, so being aware of where your followers live can play a role in your testing. For example if you noticed that you get a lot of pinning activity during waking hours of North Americans, then it may be time to move on to testing out when it’s a good time to pin to attract a U.K. audience.

    Google analytics can help you gain insight on where people are coming from to visit your site. So this will offer some additional insight to see if your pinning strategy to reach a global audience is working or not. You can read more about that at the Luna Metrics blog.

    The number of Pinterest users by country. Created by Semiocast.

    Spread Out Your Pinterest Content Over Time

    Analytic programs like Tailwind can tell you which pins, as well as what times have generally worked best. When using these types of program you want to pin across different times equally.

    You can easily skew results with such programs if you pin the majority of pins at 1pm and don’t pin again for 8 hours. The data will naturally show that these two times are the best to pin, when in reality you need to spread out when you pin over that period to test out what times may work best.

    Be Aware of Different Content that’s Active

    It’s also important that you don’t mix up your activity with what’s on strategy. The first pillar of my Pintalysis Marketing Blueprint is to always know what your business goals are and what you’re trying to measure.

    If you find that you have a flurry of activity, but it’s all happening at 4pm for fashion, it’s important to make a note that that is the best time to pin for that subject matter. But you may find that pinning recipes at that time doesn’t work so much, so try to pin recipes at a different time.

    If you find that too much activity is going on for pins that are not related to your business goals, then it’s time to focus more on pinning pins that are related to your business goals.

    Having more activity for pins that don’t help raise the profile of your business or blog are not going to help you build the right audience on Pinterest.

    When Are The Best Times to Pin According to Studies?

    According to Ahalogy analytics, the best time to pin food related pins are between 10am to 7pm and have them spread out throughout that time. They also stated that fashion does better “later in the evening.”

    To hear more about those times you can visit the Oh So Pinteresting podcast and jump to around 22 minutes to hear Susan Wenner Jackson, VP of Content Partnerships of Ahalogy discuss more about it.

    Now according to a report by Digitas and Pinterst analytics company Curalate, here are some of the best times to pin for specific categories. For fashion and retail they found that 3PM ET was good. For people who love to share automotive pins, you may want to pin on 12PM ET on Fridays, and then there are electronics, which tend to do best 10PM ET on Mondays.

    Curalate collected and analyzed nearly 10 million pins, repins, comments, likes, and keywords from over 120 brands across the auto, electronics, and fashion/retail industries. The analysis took place between March 15 to April 15, 2013. Top images for a given industry were determined by the sum of pins and repins for each photo.

    When are the best times to pin on Pinterest? - Too many according to research.  Article by Vincent Ng of MCNGMarketing.com

    You can read more details at Marketing Profs.

    According to an article by Search Engine Journal, activity on Pinterest tends to peak at 9pm and good times to pin are Saturday morning.

    Pinerly, which changed to Reachli, and now known as 10Alike came out with an infographic back in 2012 that showed that the best times to pin during the day are between 2-4pm EST, and for 8pm to 1am EST.

    And there’s also additional data that suggests that the best days to pin other than Saturday are Wednesday and Thursday.

    Pinterest to Profits with Pintalysis E-book:

    If you’re interested in taking your Pinterest marketing strategy to the next level, my wonderful e-book Pinterest to Profits with Pintalysis is currently on sale for 50% off. Pre order the book before March 31st to get my special rate.

    3 Tips to Search Optimize Your Boards Within Pinterest

    Want your boards to be found within Pinterest's search results? Here are three tips that will help your boards rank higher.

    In a previous blog post I discussed how to make your pins more searchable within Pinterest, and how important it was to have them found. Pins being found in search is vital because any time you type a search term into Pinterest’s search box, it automatically shows results of pins. However, Pinterest is encouraging people not only to discover pins, but boards as well.

    As of this weekend, Pinterest rolled out a new feature known as “Follow Boards.” I first saw this featured rolled out about a week ago for only a few hours, and then it disappeared, and now it’s back. Huzzah! BUT it’s still not available to all users, and is slowly being rolled out.

    With this new feature, Pinterest now recommends boards that you should follow. It also displays different categories. When you click on them, you’ll find a series of boards that you can follow.

    Another feature that has started to slowly roll out, is the search function on the top left hand side of the picture.

    Pinterest rolled out a new feature. If you click on your account on the desktop version of Pinterest, you will see a new addition, "Follow Boards." Pinterest now recommends boards to follow, as well as the option to look for boards to follow based on categories and search results. Find out more on how to optimize your boards by visiting

    If you would like to see a summary of what that’s all about then feel free to watch the video, but if you enjoy reading, then read on my friend.

    Pinterest Wants Users to REALLY use the Search Boards Function

    As the new features start to roll out for everyone, the ability to have your boards found for search terms is becoming absolutely critical. Pinterest knows that people are searching for specific pins, but wants to connect people more to boards and encourage users to search for boards.

    Pinterest wants to make a big deal of featured boards (no doubt for future monetization) and board searching. It’s actually making the search board function redundant, since there already exists a search box for boards on the top left hand corner of the desktop version.

    But Pinterest has also added the search boards box into the new “Follow boards” menu. There’s two different places that a user can use the search box, trying to raise the profile of that particular search option.

    I decided to do a search in both those different boxes. As you can see from the photo below, both showed the exact same results. Both are using the same algorithm to determine which boards to show a user for a search term. This is why, if you haven’t, you really need to start search optimizing your boards for Pinterest search results.

    The Pinterest search box within the "Follow Boards" feature uses the exact same algorithm as the search box on the top left hand corner of the desktop version of Pinterest. Find out 3 ways to help optimize your boards for search on Pinterest.

    3 Ways to Search Optimize your boards for Pinterest search results.

    3 Tips to Search Optimize Your Boards

    Use Keywords in Your Board’s Name

    If you want your board to be found in search results, then it’s best to name them after search terms that people are searching for on Pinterest. If you’re specializing in Linkedin and you want people to search for your board, you probably don’t want to call it, “Linkedin Awesomeness!” Sounds really catchy, BUT, nobody is probably going to search for that term.

    What you want to do is name your board a common search term such as, “Linkedin Marketing Strategies.” This is the name of one of the boards that Canada’s #1 Linkedin expert, Melonie Deodaro, has titled, and not surprisingly it ranks number one in Pinterest search results for that keyword for boards.

    Notice how Melonie Deodaro names her Pinterest board after a keyword. This was one of the factors that has helped her board rank high for that search result. Find out two other factors that influence Pinterest board search optimization.

    It’s always best to name your board after the exact search term you want to be found for, but you can also use broad search terms (terms that have the keywords in them, but don’t match exactly) in your board titles and this can help with the ranking.

    If you look at the example with the keyword, Pinterest tutorial in the picture that was used early on, you’ll see that Naturally Curly has their board ranked in the third position, and that’s because the name of their board is Naturally Curly Pinterest Tutorial. They used the keyword in their board’s name.

    For Naturally Curly to rank quite high for such a keyword, even though it was not the exact keyword is because of two other factors.

    The Number of Followers Matter

    The number of followers that a board has matters in the way that a board is ranked search results for specific search terms. The board may not have a lot of pins, like in the case of Naturally Curly, for the search term Pinterest tutorial, but the sheer number of followers the board has makes up for it, with over 4000 followers for that board.

    The reasoning behind this is because if Pinterest sees that you have a lot of followers for that board, that it must be a relevant board for that search term, or else if the board wasn’t relevant to people then they wouldn’t have so many followers.

    Ensure you have some amazing visual content on your boards, so that you’re able to increase your followers for them.

    The Number of Pins Helps in Rankings

    The number of pins for each board will also help it rank higher for search terms. As the number of pins increase, as well as your follower count, then you should see a rise in the rankings for those boards for that keyword.

    This is why for your Pinterest marketing strategy you should focus on a limited number of boards to start. Don’t go crazy trying to create boards that have NO RELEVANCE to your customers or audience.

    If I’m following Marvel Comics on Pinterest, I don’t want to see pins about recipes or foods. I want to see pins that are geared towards the comic geek in me.

    Now these are most likely not the only factors involved. So even if you have the most followers, have the exact keyword for your board’s name, and have the most pins, that doesn’t mean that you’ll be ranked number one. I do promise it will help you rank higher over time.

    Other potential factors

    Make Sure You Follow Users

    This is all speculation, and based on my observation but I believe that the number of people you follow will also play a small role. I noticed that a blog about Vancouver has a board titled, “Vancouver”, it has 1200 pins, much more than the other Pinterest boards with the same board name but ranks very low in search results. The account has followers but the user doesn’t follow any user. This lack of following others may be a signal that this user is not engaged with Pinterest or is a spammer. A signal to downgrade their search results.

    Group Boards that Have Too Many Members

    Group boards with large number of contributors will most likely not show up for search results for boards. There have been a few group boards that have shown up in results, but compared to boards created by individuals it’s a very small number. If you’re looking to get your board ranked for a certain search term, you’re much better off trying to do it as an individual than through a group board.

    Do you have any tips or tricks to search optimize boards in Pinterest, I would love to hear about them in the comments.

    Pinterest is Doing What Google Can’t Do For Search

    This post was originally published on MCNG Marketing’s Medium account.

    How Pinterest is becoming a leading search engine on its own, and slowly doing what Google couldn't do in the world of search.

    How Pinterest is Becoming a Leading Search Engine

    There’s a bit of a quiet revolution going on in the world of search, and I don’t think Google is blind to it. However, I do think that many social media marketers and SEOs may be blind to the search revolution that’s happening.

    Pinterest is slowly becoming, nay, already is, a search engine, and that may be it’s primary function in the near future. More and more people are going to Pinterest first to search for keywords, and then heading to Google. Especially female users of Pinterest, who adore Pinterest as their primary social network.

    In my opinion, Google has been doing a better job over the years of showing websites related to the intent of a search. What’s lacking though is that it has never truly been strong at giving results to people that assist them in the quality of their daily lives, nor providing actionable inspiration.

    People are still shocked when I tell them that Google has something called Recipe View to assist searchers with discovering recipes and creating recipes. Sadly, the reaction is a slight “Oh that’s interesting,” then followed by “I’m probably not going to use it.”

    Pinterest has been strong in this regard, that it’s a search engine that can drum up excitement when results are shown. Their search engine is about helping people find new ways of creating a life, whether it’s putting you in a day dream state to go travel, or it’s just small craft you want to try to make.

    A good example of this is the following. Type in the words, “garage organizer,” into Google. You’re going to get results with a bunch of products that will help you organize your garage. But it doesn’t give you a strong visual idea of how to get this done.

    When I searched for those words on Google, the first three results were from Costco and Home Depot. This would be great if I was looking for products, but my intent was to look more for a how to organize a garage resource.

    How Google's search engine shows text and product information results, while Pinterest shows lifestyle results.

    But Pinterest…oohhh meee…oh myyy…it’s like a visual orgasm of what an organized garage can look like with pictures that would even make Martha Stewart blush. From that point on users of Pinterest can select which pin they would like to click on to get more information, or to get ideas of how to organize their garage within a few seconds.

    This is an example of a Pinterest search that shows lifestyle and inspiration results.

    Pinterest is presenting a catalog of potential blog posts and resources about how to organize a garage.

    Recipes, DIY, and Activities

    I honestly can’t think of a better place to go where I can find recipes that show the final product, DIY hairstyles, and activities I can do with my niece, and do so rather efficiently, all in organized and visual manner.

    While text based searches are great, and have their relevance, they seem a little underwhelming to the senses. The majority of us would rather have a picture that is worth a thousand words that we can process easily within a few seconds, then to process a thousand words and take minutes to process the same idea.

    This is why I think Pinterest poses a serious threat to Google in many ways. It provides a lot of digestible information, in a very fast manner. It is the search engine for lifestyle seekers, and a big reason why it should be part of any retail or hospitality business’ social media strategy.

    With over 70 million users contributing visual content, the amount of resources available to be searched on Pinterest is just going to get bigger.

    Will Google ever be able to do what Pinterest does for search? In my honest opinion, probably not.

    Google Authorship: How to Get Your Picture Next to Search Results

    Want to improve your #SEO? Then you definitely need to add Google authorship to your blog or website. Find out how, and see up to 35% spike in your websites traffic.

    Ever search for results on Google and found faces next to them on the left hand side? This is no random coincidence. Those photos are placed next to those results because they’re the authors of the content. When an author is credited and linked to a specific blog post, or website content, then their picture shows up beside it.

    Google Authorship looks like this in the results pages. I decided to use my friend, Vancouver marketer, Kelvin KC Claveria, as an example.

    Google Authorship Example using KC Claveria, a Vancouver Marketer.

    What are the Benefits of Having Google Authorship?

    Google Authorship Establishes Trust:

    Since we are such visual creatures (look how big Pinterest has grown), any time we see a face in the middle of a sea of text, we’re most likely going to look at the photo first and not the text. Throughout human history, we’ve always had a subconscious trust when seeing a human face. Placing a human face on products and brochures have been known to increase the purchase intent for a service or product, compared marketing material that don’t use faces.

    When we see a photo next to our search results, we often automatically give it credibility. This face next to the website gives it an extra boost in the trust factor.

    Helps with Click Through Rates:

    The benefit of Google authorship is that it allows search results to stand out and increase click through rates to your particular site compared to one without a Google Authorship photo.

    One informal study done by Cyrus Shephard, showed how using the right photo for Google Authorship (which is linked to your Google + account) can increase click through rates for a website by 35%.

    And you can easily see why with the example below, if your eyes are scanning, which ones are brought to your attention first?

    Google Authorship is vital to ensuring that your click through rates improve, as well as standing out in search results.

    It Helps with SEO (Search Engine Optimization) Results:

    Eric Schmidt, the executive chairman of Google, was quoted saying this:

    ““Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

    It May Play a Role in AuthorRank

    AuthorRank doesn’t exist yet, but there has been a lot of buzz about AuthorRank. The concept is the same as PageRank, in which a webpage is assigned a numerical value for its authority and relevance to users of the Internet. For example the Wall Street Journal has a high page rank compared to my local newspaper the Vancouver Sun, because the Wall Street Journal is seen to have more authority than the Vancouver Sun.

    It’s believed that Google AuthorRank will play a role in the future, in the sense that authors that are tied to specific content and have established authority through writing for different sites with high page ranks, or have a lot of social activity, will be a factor in ranking higher for search results. At the time of the writing of this blog post AuthorRank hasn’t been implemented, but this shouldn’t hinder anybody from signing up for using Google Authorship.

    How to Implement Your Google Authorship:

    Step 1: Verify Your E-mail Address

    If you don’t have a Google Plus profile, then you need to set one and up go through all the necessary steps. You can learn how to set up your Google + profile here with a step by step guide by Wordtracker.

    The first step to starting your Google Authorship is to ensure that you have a verified e-mail address for the website that you are writing your content on. Mine is vince@mcngmarketing.com.

    Ensure that the name you use for your Google Plus account is also the same name for the byline author of the content you create. You don’t want to have the dreaded, by “Anonymous” tag in your content. The name you use should be consistent across all the content you create across the web.

    To verify your e-mail, make sure you are logged into your Google Plus account and then visit this site and follow the steps: https://plus.google.com/authorship

    Step Two: Add Your Websites to the Contributor Section

    When you’re logged into your own account, click on “Home” and then right below it you should see “Profile.” Click on that, and then on the top bar near the left hand side you should see the “About” tab. Click on this. Scroll down to the section titled, “Links.” When you click on it, a pop up will appear. Go to the middle of the “Contributor To” section. This is where you can add custom links and tell Google what websites you write content for.

    Contributor for Google Authorship. Ensure that you add the websites that you write for in this section of Google Plus.

    What if you don’t have a verified e-mail on the domain?

    It’s important to add the websites that you are a contributor to mentioned in Step Two. If you don’t have an e-mail address at that website, then this can easily be solved by using the rel=”author” tag.

    If you write a blog post, then ensure somewhere on the blog, or in a designated author box, that you link back to your Google + account. When you do link, you want to include the rel=”author” tag and so your link back to your Google Plus page should like like this.

    https://plus.google.com/108571815996159278806?rel=author

    The numbers will be your profile ID.

    A common practice is to put the link in the author box, so that you don’t always have to do it manually. An example is in the picture below.

    Author Page and how you can use it it link to your Google Authorship.

    If there are two rel=”author” tags on a page, Google will only take the firs one. I’ve had this problem guest blogging, and since mine is second, my picture won’t show up in the rich snippets of Google.

    Also if you are guest blogging for a site, you need to add the specific blog post added to the contribution section. This is probably the best way to guarantee you will receive credit for the work. The downfall is that you can have a very lengthy list if you’ve written a lot of different content.

    For more info, or to find another helpful guide to authorship, feel free to visit our friends at MKG Media, their blog post, Google Authorship: A How-To Guide.

    If you need to test out to see if it works then visit Google’s rich snippet testing tool to see if what you’ve implemented now works.

    Why Businesses Need to use Rich Pins for Pinterest Immediately

    Nordstroms Pinterest Pinterest has recently been working with some companies that provide online e-commerce sales. What’s fantastic about this is that it provides information about the product without actually requiring them to be typed into the description and therefore you never have to worry about another pinner changing the description without listing the vital information (a concern for major brands).

    This availability of information is vital and is known as rich pins (most likely taken from the term rich snippets, a common term used when marketers talk about search engine optimization.)

    Pinterest has allowed for three different categories of rich pins, and they are, movies, recipes, and products, and will definitely be a great add on to the Pintalysis, a Pinterest marketing blueprint for businesses.

    Rich Pins for Products Will Change E-commerce

    Probably the one that will interest most readers is the rich pins for product because it affects many e-commerce sites. Rich pins has already been used on Pinterest pages like Sephora and Etsy’s.

    Rich pins will be able to tell a viewer on Pinterest real time pricing, whether it’s available in stock, and which website to buy it from (or that it’s available in stores). The other nice feature is that a businesses logo is now added to the side. But you do have to apply to Pinterest to be able to offer rich pins for your account, so whether you run a store that’s dedicated to shoes like Zappos, or run an online store dedicated to aprons, rich pins are vital.

    No More Price Tags in the Top Right Corner

    Another change for pins is that pricing used to be tagged automatically on the top right hand side of a pin when a dollar amount was listed in the description. This is no longer the case. A user can still post pricing in the description but no more price tags will show. In the case of rich pins, the pricing will show at the bottom of the pin at the left hand side, but only after the product pin has been clicked on.

    Why this is of particular help to businesses is because it used to be difficult to provide all that data in the description of the pin without worrying that the information would change after being repinned a few dozen times.

    Now if an item is listed as out of stock, then users will most likely know not to click on it, because there’s the potential that it’s going to lead to a broken link, but at least the user has been “warned” in some fashion so it doesn’t disrupt the user’s expectation.

    Since this rich pin data can’t be changed by users, that means that when any Pinterest user pins from a Pinterest approved e-commerce site, that specific rich pin data can only be changed by webmasters or developers.

    The problem for businesses before was that when pins were taken off a site or repinned their descriptions could be changed, and tampered with. So people could purposely put the wrong price if they wanted to in the description and then go to the site, and realize that it was much more expensive. Now with rich pins, a user can trust that the price listed is most likely the right price.

    Another great feature is that it also allows users to know that this pin is officially from the site, and that it doesn’t lead to copycat retailer that’s making fakes of a brand. If you haven’t verified your e-commerce or business site on Pinterest yet, then I highly suggest that you do.

    The good news is that when you do put a price for your product in the description of the pin, it will still automatically go into the Gifts section of the Pinterest search.

    If you want to implement rich pins, then scroll down to near the end of the article.

    Rich Pins are Available for Movies

    Rich pins are also available for movies, and is able to offer details such as the appropriate viewing age for the movie, as well as information such as who the director is, and who is starring in it, and rating for the movie. For Netflix’s Pinterest account it gives you some great details before you click to visit their site.

    Now Pinterest allows Rich Pins for movies. This is an example of one used by <a href=Netflix. It has information about the director, actor, as well as the rating for the movie by users that have seen the movie.

    Recipe Pins Will Do Wonders for Food Brands and Bloggers

    With a little creativity, you can get your food brand to be on Pinterest as well. Here’s an example of a recipe for oven fried chicken from Chobani (a yogurt company.) As you can see the rich pin for recipes offers a lot of great information that ranges from how many people it serves, what type of ingredients you need, and how long it takes to cook.

    What’s really smart about this for food brands is that rich pins don’t tell you step by step on how to cook the food, so viewers that are interested in executing the recipe have to click on the pin, which will lead back to the main website.

    Looking to add your recipes to Pinterest and create rich pins. Click on the pin to find out how to do this.

    How To Implement Rich Pins for Your Site

    Most of Pinterest has been fairly non technical I would say, and now with the options of rich pins, you’re most likely going to need your developer to help you out if you’re not technically savvy.

    I want to make it clear that I’m personally not a developer, so I won’t be able to offer technical advice. They are scraping data from sites that use oEmbed, Shchema.org tags, as well as Open Graph tags.

    But if you would like to get all the details of how to implement the technical work, Pinterest has a post dedicated to developers regarding rich pins. And you still need to go through the approval process with Pinterest before you can do what the other brands like Nordstroms and Sephora have done. Pinterest has provided a rich pin tester to test out your code to see if it works.

    Also if you find yourself wanting to listen about the changes that have recently happened, Cynthia Sanchez from Oh So Pinteresting, created a podcast about the changes.

    Pintalysis: The Ultimate Marketing Blueprint for Pinterest Marketing

    Pintalysis, The Ultimate Marketing Blueprint for Marketing After browsing through a few different brands on Pinterest I’ve noticed that many of them are making some basic mistakes on Pinterest.

    This is why I came up with the Pintalysis Marketing Blueprint, a framework that helps guide marketers on what to consider and how to use Pinterest to maximize their brand exposure, and monetization.

    The Pintalysis Marketing Blueprint consists of five different pillars for a comprehensive Pinterest marketing and business strategy. This blog article offers an introduction to Pintalysis.

    All five pillars work together in harmony to provide an integrated approach to marketing. The first four pillars are listed in priority order, with the fifth pillar focusing on website development.

    The First Pillar of Pintalysis: Business and Marketing Goals

    Before jumping into Pinterest, a business needs to be clear about the types of business and marketing objectives they would like to achieve. This will depend on the nature of the business. For an e-commerce site it will be about driving traffic to the site and converting them into being online customers.

    For a service business, a great business and marketing objective is to drive more web visitors to the website, and generate leads from Pinterest.

    For business to business, the marketing goal may be to increase the brand’s awareness among the target demographic. General Electric does an amazing job of using their Pinterest board to bring awareness to their company with hilarious content, like the “Hey Girl” board featuring Thomas Edison.

    These different types of goals will require metrics. If you are a large enterprise, analytic tools such as Curalate and Piquora are able to help track metrics such as repins, the most popular pins from your website, and so forth. Other tools such as Pinterest’s very own analytics tool can tell you who has been pinning and give you an idea of how many users are pinning from your site. While Google Analytics will offer insight into how long people are staying on the directed site that came from Pinterest.

    The Second Pillar of Pintalysis: Visually Optimizing Your Pins

    The second pillar of the Pintalysis is to ensure visual optimization of your pins. This means choosing images that are absolutely eye catching that will make people stop and take a look. Remember that your pins are competing with dozens of others every given second.

    Ensure your pins are from 300-540 pixels wide, and no longer than 1900 pixels. Recently Pinterest added a “Expand Pin” at the bottom of pins that are longer than that, and that “Expand Pin” happens on both desktops and mobile.

    When appropriate consider adding captioning in the picture to draw people in. This is your chance to be a print advertising specialist. Create big fonts that clearly state what the pin is about when clicked on such as, “Top Ten Ways to Protect Leather Shoes.” Sephora recently created a Mother’s Day board in which pins highlight gifts that are excellent to give away. As you can tell they created some text at the bottom of the pin to grab your attention.

    Notice in the picture below – on the left Sephora uses an intriguing and customized pin to promote an item on their Mother’s Day board. On the right hand side is a picture of the actual product after the pin has been clicked on. This can be done by uploading your customized image and then selecting the specific url you want the pin to redirect to.

    Notice how Sephora optimizes their Pinterest photos, but it redirects to to their site image after. This is a smart Pinterest marketing technique.

    The Third Pillar of Pintalysis: Create Virality through Community

    Creating virality takes work, especially for brands that are just starting off. But virality begins by increasing the number of followers. After all, you can have a great pin, but if nobody sees it, then nobody is going to share it. Virality can also be increased by participating in community boards on Pinterst.

    Virality is about developing relationships with influencers in your industry. When you’re able to create relationships with those in your industry, consider a way of working with each other to cross promote each other’s pins. This is the same concept of guest blogging. If you’ve developed a really great relationship with an influencer consider creating a board together to make the most of each other’s followers.

    Social sharing is one of the aspects of going viral. Ensure that you are letting your followers know about your Pinterest account. Share with your followers the most repinned content from Pinterest on Twitter. Have a Facebook tab/app for Pinterest on your Facebook page, Woobox offers one for free. Share your best pins from Pinterest onto Instagram. Ensure that you have a “Follow Us on Pinterest” button on your website.

    The Fourth Pillar: Search Optimization

    When I discuss about search optimization, I’m not just referring to SEO (Search Engine Optimization) which is very important, but I’m also referring how to optimize pins and boards within Pinterest’s search engine.

    For example one of the aspects of getting pins to show up in search is through the use of keywords in the descriptions of pins and in boards. This holds true to for SEO of your Pinterst page. But the domain name that a pin originates from also plays a role in search within Pinterest’s search engine, this is why there are some pins that have no keywords in their description in the pin or board, and yet show up high for search terms in Pinterest.

    Ensuring that all your pins, boards, and the page itself is search optimized for both engines will help maximize the online exposure of your page and drive more traffic to your website.

    The Fifth Pillar: Optimize Your Pinterest Page for Sharing

    The Fifth and last pillar is vitally important for e-commerce sites or sites that require visual content. Ensure that your website has been optimized to allow for Pinterest sharing. This means that your blog has a pin it button so that people can share articles on Pinterest (my biggest pet peeve are social media blogs that talk about Pinterest, and yet they don’t have a Pin It button available).

    This also means having wonderful photos that are going to be visually optimized for your website. E-commerce sites are often able to show multiple photos of a product. Bottica.com, the online jewellery site, does an amazing job of showing their products being worn by people. And it goes through a gallery showing their jewellery from different perspectives. This not only increases purchase intent, it also increase the pinning intent.

    Bottica does a great job of adding Pin It buttons to all their photos for social sharing. This is a simple Pinterest tactic that all e-commerce sites should focus on.

    Traditionally many blogs added photos in a way that was more of a psychological tactic to stand out, but rarely did the photos have any real visual appeal to the reader. Now it’s all changed, the feature image on a blog or any website needs to be Pinterest worthy so that that pin can get repinned again and again. You have to treat the feature photos on blog posts as if you are creating a magazine ad.

    Those are the five pillars of Pintalysis. Look back at your own Pinterest marketing strategy and see if there’s anything that’s missing. Sometimes it can be the most simple things such as not SEOing your Pinterest Board descriptions. Over the next few months, I will be sharing more details of the Pintalysis Marketing Blueprint in an upcoming e-book. Please note that Pintalysis is not officially associated with Pinterest.

    Pintalysis, the Ultimate Marketing Blueprint for Pinterest Marketing. This Pinterest marketing framework will offer brands and companies a solid guideline on how to maximize their marketing efforts.

    How to Search Engine Optimize Your Pinterest Page

    SEO for Pinterest I’ve noticed that Pinterest isn’t just dominating the social media scene, but it’s starting to dominate quite a few of Google’s search engine results.

    Many brands and online marketers are missing the opportunity to rank high for long-tail keywords through the use of Pinterest.

    What are long tail keywords? I’m going borrow the definition of a long tail keyword from an article from Search Engine Watch:

    Essentially, long-tail keywords are less popular keywords because they have less search volume and less competition to rank for. Consider the following two examples: “home remedies for bed bugs” or “how to get rid of depression.” These are each considered long-tail keywords as compared to trying to rank for the much more competitive search terms “bed bugs” or “depression”.

    Why would you want to use Pinterest to rank higher for keywords?

    Some long tail keywords may have low competition but your website may be new and find it hard to compete for them still. The good news is that you can piggy back off of Pinterest since it is a strong domain authority site.

    A strong domain authority allows for pages to show up higher on search results for relevant searches. This gives your business more visibility and higher chances of people clicking on your Pinterest. If you have some great visual content on that particular board, then it will help drive web traffic to your business website or e-commerce site.

    How do you exactly use Pinterest to rank higher for the keywords you want? Here are three tactics for marketers that want to get their Pinterest page, and boards, to rank higher in search engine results.

    1) Name Your Boards with Long Tail Keywords

    If there’s a long tail keyword that you would like to rank well for in Google, consider naming your board with that particular keyword without sacrificing the brand.

    For example the keyword, funny advertisements, has an estimated global search on Google of about 2,900 times a month for that exact term. When I type in that keyword on Google, there is only one Pinterest board specifically titled as “Funny Advertisements” that shows up on the first page of results. At the time of this writing, it was the only Pinterest board that uses that exact keyword, which is why it ranked so high. There was no competition from other pinners.

    The exact url of that board looks like this:

    pinterest.com/appltncre8ve/funny-advertisements

    With the board containing the keyword and also having low competition, that specific Pinterest board is on the first page of Google. When I searched for it, it was ranked number 6 in the first page of results. And yes that’s my article on 17 Funny Advertisements that’s ranked number 4.

    PinterestSEO

    Pinterest allows you to create up to 350 boards, though I don’t recommend you maxing the number of boards for the sake of SEO. I would suggest no more than 20 to start off since it can be time consuming to manage all. This allows you to compete in Google for 20 + additional keywords that may be harder for your own website to compete with.

    2) Ensure Your Board Descriptions are Keyword Rich

    One of the biggest pet peeves I have about brands that use Pinterest is their sheer laziness to fill in the description of their Pinterest boards.

    This is one of the Pinterset boards from Starbucks titled, “Real Food.” From an SEO perspective, titling the board Real Food isn’t the best since most people are not searching up the term for real food. However, the name of the board needs to be aligned with a company’s brand, and it’s understandable they titled it Real Food.

    What’s an absolutely travesty is that the description of the board is left blank. This can easily be corrected when you click on the edit button on the board, and to fill out the description with keywords. To help with their search engine optimization, Starbucks could have stated in the description:

    “Delicious Starbucks pastries, sandwiches, and food that we love. Our board also contains some of our favourite foods and pastries that we would love to try and eat.”

    Starbucks Pinterest

    This would have helped their Pinterest board be found for keywords such as Starbucks pastries, Starbucks sandwiches, and Starbucks foods on Google and other search engines.

    Starbucks isn’t the only one that’s guilty of this, many social media blogs tout how great Whole Foods is using their Pinterest page, which they are when it comes to posting visual content, but when I clicked on four random boards of theirs, not one single one of them had their descriptions filled in.

    Always fill in the descriptions of your Pinterest boards with keywords that your business wants to rank for.

    3)Put Keywords Into Pin Descriptions

    This technique most likely isn’t going to get you anywhere close to the first page of Google results for keywords, though it is possible depending on the search term, but it is still an excellent practice as it can help your Pinterest boards show up on the second and third page of Google search results for keywords.

    Ensure that keywords that you want to rank for are in the pin’s description, as Google search engines do crawl the descriptions of pins, and takes it into consideration for search results. The website that shows up in the search engines for those pin descriptions will not lead directly to that specific pin’s address, instead it will be list the Pinterest Board’s url on which the pin is located.

    A specific pin’s url will look like this:
    http://pinterest.com/pin/246290673344396313/

    And a board address looks like this:
    http://pinterest.com/mcngmarketing/pinterest-tips/

    Here’s an example of how this works. I typed into Google the following words, “Funny pins on Pinterest.”

    Here are the first six results that showed up for my search:
    Pinterest search

    The determining factor that the Pinterset board, 1000 repins, showed up on the first page of the results because of a single pin’s description. The actual board name doesn’t contain any of the search words, nor the actual description of the board itself, but because one of the pins had contained the words “Funny” in it, it was able to show up as result number 6 for the search words “Funny pins on Pinterest.”

    Funny Pins on Pitnerest

    In order to maximize your Pinterest page and boards on Google, ensure that your social media marketing team isn’t taking short cuts. Have the boards titled after long tail keywords that your organization wants to rank well for, as well as ensuring that descriptions are keyword rich.

    Do you have any suggestions or tips on how to rank your Pinterest page higher in search engines?

    9 Tips to Create Amazing Web Copy That Sells

    How to Create a Web Copy that Sells Are you curious about how a long sales copy can help you earn millions of dollars? Then you definitely need to read on.

    The long sales copy has been around since the the start of the Internet and has made individuals and organization filthy rich. Sales copy are those web pages that are dedicated to selling a product or service, they have bullet points, bolded text, and highlights. Sometimes they’re a hand full of pages, while others can easily be a dozen pages in length jam packed with information.

    The main reason why marketers and copywriters often use a long sales copy is because it’s effective method of selling one time purchases such as e-books or seminars. Once it’s on the Internet, it’s no there until the domain expires.

    The reason why they are so long is because it is better to offer more useful information to help answer the majority of questions a web visitor may have, than to have a short copy that leaves them with too many questions that remain unanswered. Hence leaving a potential buyer puzzled and confused. And of course, confused visitors usually don’t make purchases.

    Most web visitors balk with absolute disgust when they see a long sales copy because they find it cluttered, way too long, and irrelevant. The long sales copy is comparable to its marketing cousin, the infamous 30 minute TV infomercial. Some people say that infomercials are kind of weird, but most infomercial marketers know for a fact that those 30 minute infomercials convert viewers to buyers, and so does the long sales copy on a website.

    A great sales copy will convert about 1-3% of visitors, so if you have a product that sells for $25, and you have about 10,000 unique visitors to your site each month, and you have a conversion rate of 1%, that’s 100 buyers. Now your website has earned you $2,500 a month.

    How do you exactly create a web copy that sells? Here are 9 excellent tips to get creating a web copy that sells.

    Tip 1: Write a Killer Headline

    Any great journalist, blogger, and copywriter will tell you that the headline is the most important aspect of any written work. If the headline is boring and dull, then no one is going to read your copy. But if you write an excellent headline that captures an audience then you’ve done 80% of the hard work.

    Ensure the headline is something that will grip your target audience to read your sales copy right away. Here are two different headlines aimed at the same target audience, business owners that are frustrated with Yelp, and want to improve their online reputation.

    Headline 1: Know How Yelp Works to Increase Your Business

    Headline 2: Find Out Why Yelp Demanded my Book, “Help with Yelp for Restaurants,” be Banned on Amazon

    Both headlines have their pros and cons, but I personally like the second one because it evokes a sense of curiosity.

    If you’re curious about writing good headlines that sell, check out 9 Proven Headline Formulas That Sell Like Crazy by Coppyblogger.

    It’s common among the creative advertising world that people write up to 200 headlines for a print ad. If you’re serious about what you’re selling I would highly suggest you write at least 50 and then look at them the next day with fresh eyes.

    Tip 2: Emotion is What Sells

    Part of writing a great sales copy for websites is to be able to create emotions through words. Don’t just describe a feature of a product, write about what kind of emotional benefits the buyer will receive from their purchase. Is there the possibility of giving them absolute confidence to close more sales? Will the product help them feel more relaxed, and happier than they were before?

    Tip 3 of 9 for Creating a Web Copy That Sells (Use Testimonials) Tip 3: Have Amazing Testimonials

    When someone visits your website for the first time, they’re probably not going to trust you. This is why having credible and well written testimonials from happy customers can play a huge role in creating a web copy that sells.

    Ensure throughout your website that you create sections that are dedicated to the best testimonials. Have the testimonials to focus on the positive difference that the product has had on their life, or the type of results they were able to achieve. Have a photo of the person next to the testimonial to give it even more credibility.

    Tip 4: Focus On Solving Problems

    A great web copy that sells doesn’t focus on the features of a product, but will focus on how that product is going to solve major pain problems (the benefits). I did a sales copy for an e-book on how to have better conversations. In the copy I focus on how having better conversations and social skills will help people find the love their life, help them get promoted at work faster, and earn tens of thousands of dollars more in their lifetime.

    I could write about how the book was going to teach people to be a better storyteller, or make them a more interesting person, but that doesn’t solve the deep problems that potential customers have. Your web copy must point out how your product can solve the pains of your customers.

    Tip 5: Discuss What’s Possible

    Part of a great web copy that sell is being able to discuss what’s possible when the problems are solved by your product. Think back to some of the infomercials that you’ve seen. Notice how they focus on what has been possible after a product or service was used. If you’ve looked at Proactiv, they talk about the positive possibilities in life when women and men are acne free.

    Here’s a quote from their website by actress Kaley Cuoco from Big Bang Theory, “It has given me the skin that I have always wanted. It glows and feels good, and I never have to worry about it. I owe my great skin to Proactiv.”

    Tip 6: Write about What’s Different

    Tip 6 of 9 for Creating a Web Copy that Sells (Differentiate Yourself from Competitors) Consumers are always curious to know why your product or service is different from those that are available on the market. By writing about how your product is advantageously different from others will help sell your product or service.

    Tip 7: Give a Bonus Offer

    One of the best ways to have a web copy that sells is by offering bonus products or services with the main purchase made.

    Infomercials have been doing this for ages. They offer bonus products near the end of the infomercial because they know that this is one of the most enticing ways for your to pull out your credit card and dial that number. They don’t only offer one bonus, they’ll offer you two to get you even more excited about the purchase, and to feel that you’ve gotten.

    Make sure you offer a bonus gift at the end of your sales copy. This can be an additional e-book, or free shipping, or a bonus video when they register for a seminar.

    Tip 8: The More Expensive the Product, the Longer the Copy

    A wonderful aspect of the Internet is that there is no space limitation in terms of how much writing you want to do. There is no set length for writing web copy, but the general rule is that the more expensive a product or service is, the longer the copy should be.

    Your copy should be long enough to cover all the necessary facts, but must remain interesting to the reader. Don’t be afraid to write long copy, Maria Veloso, authour of Web Copy that Sells, wrote a 13 page sales copy for one of Jay Conrad Levinson’s seminars. The e-book that I sell online has about 9 pages of written copy.

    Tip 9 or 9 for Creating Web Copy That Sells (Call To Action) Tip 9: Add Call To Action

    And one of the most important aspects of creating a web copy to sells is to ensure that you write a call to action in the end. Ask the web visitor to “Buy Now.” Or to “Register Now. First 100 get a 20% discount!”

    When writing web copy, it’s important to find out what’s working and what’s not. If you feel that products aren’t selling as well as you like online, do some testing. See if adding more testimonials will help, or find out if adding more emotional words help close more sales. Review your sales copy every few months.

    With so many different variables, it can be hard to isolate what’s preventing people from buying. If you are interested in knowing what’s turning people away or what’s getting people to buy, then it may be best to do a qualitative survey

    And lastly, don’t forget to sign up for our e-mail newsletter for other great tips on marketing.

    5 Tips to Improve your SEO beyond Keywords

    SEO Link Building You know about keywords, and how important they are for getting your website found. Now you’re ready to take the next step and learn more about the world of search engine optimization. If you’re relatively new to SEO, there are a few things that you can do to help boost your website’s rankings beyond writing keywords in your content.

    This article is designed for beginners, but it’s also a good refresher for intermediate level search engine optimizers.

    1) Create Internal Links

    When you start your website or blog I would suggest focusing on creating great content for your blog. However, the trouble with a new blog is that you don’t have a lot older content that you can refer to. But once you have written some more posts or create more content you want to start linking to those specific urls that the content resides on. This is known as internal link building, and doesn’t just apply to posts, but can be done to link to product pages, landing pages, and so forth.

    Internal linking is helpful because you pass on link juice to those other pages. Imagine link juice as vote of confidence. Every time you link to your own article, this is considered a vote of confidence according to the search engines. Right now I’m passing on some link juice to this article about driving web traffic to a hotel website.

    You don’t want to go overboard with this technique as it will ruin the reader’s experience. Think strategically about what pages or articles you want to rank well for and strategically think how other pages can link to them.

    2)Use the Right Anchor Text

    Strong Chains When you link to your own articles or to other websites, usually these links are highlighted in a different colour from the rest of the text. The following term, Vancouver Digital Marketing Agency, the highlighted part is known as anchor text.

    Anchor texts are useful because it gives search engines another piece of information of what the directed webpage is about beyond the actual written text itself.
    Let’s say you wrote an article about using Pinterest for marketing, if you want to rank well for search words Pinterest for marketing, then you want to create anchor text that says those keywords, and not using words such as social media marketing or the common deadly anchor text of, “click here.”

    You should not abuse the use of exact match anchor text with the title of your article or for keywords you want to rank high for, or else you may be punished by Google. Especially if the anchor text is taken out of context and isn’t even remotely related to the rest of the article.

    Don’t go rushing and linking 200 of your internal articles using the exact same anchor text such as Pinterest for marketing for all of them. You might want to switch it up and use more organic anchor texts such as, marketing using Pinterest, Pinterest is designed for marketing, or Pinterest for business marketing.

    If Google believes you’re manipulating the system, then it will find a way to punish your website. This is what happened a lot of them during 2012 during the Panda and Penguin updates. It’s not quite over yet, there have been some major ones, and reportedly that Friday March 15th, there may be another Penguin change to Google.

    This is why if you ever get a chance to write for another blogger or business magazine, you want to choose your words carefully. Instead of saying click here, you may say read this article about “How to Generate Leads with Linkedin.”

    3) Develop Relationships with Other Bloggers and Businesses

    You’ll often hear the term link building and its extreme importance in the world of search engine optimization. Link building is the process of having legitimate websites link back to your website. The reason I say legitimate is because Google has punished many sites that have used manipulative ways to gain links such as through link buying, or linking to low quality sites that add no content value to readers, link networks, or through content farms (such as e zine articles).

    When you’re able to develop relationships with other bloggers you’re able to propose writing an article on their blog, known as guest posting. Depending on the guidelines of the blogger, you may be able to put a link in the article back to your website with a specific anchor text.

    When that website links back to you this is considered a vote of confidence to Google, and helps you rank higher for search results. The more credible and visited a website is, such as the Wall Street Journal or Tech Crunch, the higher the vote of confidence to the search engines. The “credibility” of a site is often know as page rank.

    Another factor is also the number of websites that you get a link from. If you get one from both Tech Crunch and Wall Street Journal, that’s the same as two thumbs way up that your site or blog is credible.

    4) Label Your Pictures Properly

    One of the important things you can do to improve your search engine results is to title and label your pictures appropriately. Instead of saying DSC_145 or something weird like that, rename them so that it says PinterestMarketing.jpg. (I’m guilty of practicing this poor labeling at times).

    For my site, I labelled a picture “Using Iphone” and so I get some traffic for an article about Foursquare from those that are searching Google for an image related to that.

    Don’t rename the picture to something that isn’t relevant. If you want to rank well for the word, clown for hire, in Google, don’t rename your cat pictures in your blog to that. That doesn’t make sense , and Google may punish you over time.

    There’s something known as Alt text, this is alternative text that will show up when the picture fails to load. Fill this information with the keyword that the picture represents and this will help Google be able to understand more about what that picture and the content is about.

    5) Webmaster Tools

    One of the essential tools you need to improve your SEO is Webmaster tools. I would recommend starting that you sign up with Google Webmaster tools and find out if there are any 404’s. (This is known as links that don’t go anywhere, here’s an example of a 404 by Tech Crunch).

    Tech Crunch 404

    Though Google says it doesn’t affect search results, it’s more about good housekeeping. As you start to have more websites, it’s important to keep track of broken links.

    However let’s say that you wanted to pass on link juice to a specific article on your website, if that link leads to a broken link, then the link juice is wasted, which could technically go to another site. Especially if that site has been getting a lot of traffic and has high page rank.

    Those are some ways to be able to take the next step after writing keywords in your article, if you’re looking for a great resource on SEO for beginners, I highly recommend reading SEO Moz’s guide. Rand Fiskin, the team, and the community at SEO Moz, do a wonderful job and is an excellent source for SEO news.

    Photo Courtesy of Ward