The main reason I bought this book was because I know that Peg Fitzpatrick is a social media rock star. She truly does walk her talk, and is the person that seems to be “everywhere.”
She’s fantastic at using Pinterest, Facebook, Twitter, Linkedin and Slideshare. So I was anxious to read Art of Social Media.
What’s The Art of Social Media About?
The Art of Social Media: Power Tips for Power Users, has twelve chapters and includes 123 tips on how to use the major social media networks that are quite popular in North America.
The book provides practical tips for Pinterest, Twitter, Google Plus and Hangouts, Facebook, Instagram, Slideshare and Linkedin.
It goes into depth about how to grow your marketing and influence with Google Hangouts, Tweet Chats, and how to socialize events. All very insightful if you’ve never been involved in this type of marketing.
Who is This Book For?
The book says it’s for power users, but in my opinion it’s the type of book that once you know what the social networks are about, and have dabbled in them, then this is a good book for you. Regardless of how long you’ve worked in social media, you’re going to find something to use to improve your marketing.
The only thing I would caution is trying to implement too much. Whether you’re a small business owner, blogger, or someone who’s looking use social medial to enhance their career, it’s a book for you.
I will warn you that the book is like a buffet of knowledge. You can try everything, but it’s important to focus on a few things first, and not to try to pile all that social media onto one plate.
Here are My Favourite Tips and Thoughts
I believe a good book should provide insight and make you think. So here are my favorite tips that did both that came from the book.
Tip 23: Be Valuable
Guy and Peg suggest that there are four ways that you can be valuable when creating social media posts.
1) Provide Information – What type of information is valuable to your social media community? Is there news that’s important to your community that’s worth sharing?
Information is truly valuable, but for me it’s about providing information that can help solve problems or can offer insight which leads to the next point.
2) Analysis - Is there a piece of content that analyzes a particular situation very well?
For example, I’m a big fan of Pinterest, and when Pinterest decided to make changes to their feed to a smart feed, there were a lot of different blog posts that analyzed what this meant for marketers.
3) Assistance – Are you offering a piece of knowledge that will enhance someone’s life or make their life easier.
Assistance can come in many forms, but when it comes to social media, I truly believe it’s about assisting your community. What are you sharing that will make their lives easier? What content are you creating that helps solve a problem in their life.
4) Entertainment – Are you able to offer content that entertains and fascinates others? Buzzfeed is a master at creating content that entertains and entices people.
Tip 24: Be Interesting
For me, this can be a bit of a problem. I’m learning to show a little more of my personality on social media networks, and on my blog, and so far, I’ve had a positive reception.
While this book reminds me to be interesting and to share topics beyond social media and Pinterest, it was an interview I did with Katherine Kotaw that encouraged me to honor who I was.
So this year, I intend to be more interesting but in a way that honors my humor, my essence and my soul.
Also if you get the chance, you should visit Katherine’s blog. It’s fun and educational to read.
Tip #28: Be Visual
There’s no denying that if you have a visual with your Google Plus post or with Facebook, you’re going to stand out.
I’m a big fan of Pinterest, same with Peg, and visuals are becoming important part of social media. And if you’re ignoring using visuals in your social media, you’re making a HUGE mistake.
Guy and Peg state that it’s a must to have visuals in your social media post and that they are just as important as the text.
Visuals with social media are here to stay. It’s time to learn how to incorporate it into your social media strategy.
Tip 35: Be a Mensh
If you’re like me, you’re probably wondering what a mensh is?
A mensh is an honorable person who does the right thing. It’s that simple, but in the context of the book, the authors encourage you to share without expecting anything back. It’s almost Zen like.
It’s about providing small acts of kindness for people on social media without expecting anything back. It’s something I still have trouble with, because I always want to promote my own stuff, but I also know that I rely on the kindness of strangers and friends who share my stuff. So it’s a big karmic cycle.
Peg is the type of person who is always giving. When my podcast was just launching, she agreed to be a guest with no hesitation. She also held a Hangout on air that featured myself and Cynthia, just because she wanted to help. One of my goals is to be more like Peg.
Tip 51: Curate Your Content
This is important. It’s about creating content that you would be proud to share. I don’t know if you have those moments, but I’ll look back on my posts and am very proud of the content I’ve written for them.
Of course at times, they aren’t always the greatest, but I always try to keep in mind what my audience wants to read and if it’s worth sharing. If I’m not motivated to share a blog post I’ve written, then chances are it shouldn’t be written at all.
Tip 55: Add a ClickToTweet Link
My Twitter is good, but it’s not great. But one of the tips that Peg and Guy suggests is using “click to tweet” links in blog posts, which I’m proud to say, because of the book, I’ve started to implement.
A click to tweet is when people click on a link, and an automatic tweet draft comes up. How neat is that?
There’s a few different programs out there, which include several WordPress plugins. Co schedule has created a click to tweet box. (The Co Schedule one leads to a sign up page before you can use it.)
Chapter 7: How to Socialize Events
Chapter 7 was my favorite chapter to read, because it was all about socializing your events. I’ve been to few and tip 79 is all about having a place to take photos.
I think people naturally want to take photos with friends and people they meet on social media. Offering them a place is simple but genius. How many times have you seen people take photos in generic hallways or in rooms.
Tip 80 is all about hiring someone to take candid photos. I always seem to regret not taking photos when I go on vacation and I feel a sense of loss. So when you do have someone photographing an event, you’re creating a year book for them.
Just remember to e-mail people who attend the event to let them know photos of the event are up so that you’re able to remind them of the good times.
Chapter 12: How to Put Everything Together
If you’re wondering how Guy and Peg launch their books, well this chapter is definitely for you. They provide a great framework on how to use social media to launch a book and what it takes. As a two man team they outline what needs to be done.
To me, this was probably the most fun to read, because it offers a sneak peak on what this dynamic duo does to create buzz and relationships. I can tell you that it’s no walk in the park, but you can’t argue with their results.
Now if you’re thinking this book is one that’s trying to convince you how awesome social media is and that you should use it…well that’s not what it’s about. It’s actually about giving you a framework of the major social media networks and points you in the right direction.
So if you’ve been looking to expand into another social network, or networks, this book is a great primer.
You can grab a copy of the book, Art of Social Media on Amazon.com. A #1 Best Seller on Amazon for Social Media in Business.
Peg Fitzpatrick and Guy Kawasaki will be presenting at Social Media Marketing World. This is the world’s largest social media marketing conference with over 100 amazing social media speakers. It’s my first year attending and also speaking, so I’m extremely excited about it. I’ll be presenting about how to leverage the Pinterest search engine to drive more traffic to your site.
Join me in San Diego at Social Marketing World.