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How to Build Consumer Trust with Pinterest

How to Build Consumer Trust With Customers by Vincent Ng of MCNGMarketing.com Pinterest can be amazing when it comes to driving traffic. For me it’s my number one social media traffic source, and for others like Mike Alton, it’s helped him add another 1000 visitors to his site a month, which for a social media blog is excellent. As Pinterest continues to grow and starts becoming more part of the mainstream, it’s important not to forget a vital lesson. Are you using Pinterest to solve the main problems your customers are having?

I’ve consulted and worked with clients in the past on their Pinterest strategy, only to go back and tell them how difficult it is to use Pinterest for their business because they often try to run with the network before they learn how to walk. People who are often most successful at using Pinterest, in terms of increased sales, brand power, sponsorship opportunities and trust  do it through one thing – by helping their customers solve a problem they are having.

Sometimes I feel that I can get too attached to a network and BELIEVE that the problem that my clients and customers have is understanding what Pinterest is about, but for my clients the problems they have are about finding the right traffic to generate more leads (e-mail sign ups), generating more sales for their products, and increasing their reach  with a buying audience.  This helps me stay focused in building trust with the right audience.

Running Before Walking On Pinterest

I’m often surprised how much money is pumped into social media marketing because it’s the hot thing to do. I used to do marketing consultations for restaurants and I’m always surprised to hear owner’s friends tell them that they have to be on social media.  Often, if a restaurant isn’t doing so well it’s because they aren’t solving the expected pain problem of their customer.

When people go to a restaurant, they expect good food and good service for the price they pay. It’s that simple. If the food is delicious and priced at what consumers are willing to pay, then people will tell others about the restaurant over the months, but what they experience in the restaurants is important when it comes to building consumer trust. No amount of marketing can cover bad service and bad food.

As a matter of fact, doing social media marketing in that case only makes it worse.

The point of the story is to make sure that you’re covering the fundamental problems your customers have and to provide them with what they expect so that trusting relationship can be buit.

Customers Want to Trust You. Give Them Reasons To.

Okay, I admit, some customers are expecting you to be on social media. But what they’re really looking from you is guidance. They’re hoping to build a relationship with your business, but they need to know that you’re willing to commit to their well being first.

Keeping this in mind, Pinterest and social media aren’t always the answer. For many people, including myself, having a blogging platform is crucial when it comes to building trust.  Though you can also build on other platforms to build trust such as having your own audio podcast like Smart Passive Income’s Pat Flynn, or a video podcast like Jaime Tardy from Eventual Millionaire. 

Some clients want to jump into Pinterest because they’ve heard how much traffic it drives to a website, and in many cases I know professional bloggers and small business owners that state that it drives more traffic for them than Google.

Jenae from Icanteachmychild.com is a good example, where Pinterest is her number one traffic driver, and she receives over 75,000 visits from Pinterest.  But for those that have been most successful at using Pinterest to drive targeted traffic back to their site, it’s because they have valuable articles and blog posts to share. They’ve been providing excellent resources, just like a restaurant would provide excellent food. And when you can consistently provide excellent resources, both on Pinterest and on your own site, you increase that trust.

With a great blogging platform you have the opportunity to help address customer issues and take the initial steps into a customer trusting you enough to buy your product. Not only to buy your product but for becoming an ambassador.

If you create pins and it does is lead back to the homepage – well that’s fine and dandy like sour candy. And most people are not big fans of sour candy.

Do E-commerce sites Need a Blog or Educational Platform?

You may look at the success of sites like Etsy, Amazon, and e-bay and think to yourself that you don’t need a blog to be successful, but keep in mind that these e-commerce platforms built their reputation through blood, sweat and tears for years to get where they are now.  Amazon lost hundreds of millions of dollars when they first started. But they built an empire based on what customers wanted in an e-commerce platform.

There’s no doubt in my mind that if you a blog that it will help build your e-commerce business much faster.

While Pinterest purchasers tend to be the most spontaneous when it comes to social shoppers, meaning that they do the least amount of research online before buying a product, being able to provide a blog to help be a resource and drive additional traffic can create a strong brand affinity.

P

A good example of a company that sells retail products, has a strong command on Pinterest, and has a strong blog is Lululemon. They write articles to help solve every day problems that their customers face. Lululemon had a great post, 10 Tricks to Sleep in the Heat.  

Even Pinterest itself has a blog to help be a resource for businesses, and people who personally enjoy using Pinterest.

Think Outside the Blog

Think of practical ways to be of help to customers, and they will love you for it. Of course don’t forget to make a featured blog image that’s pinnable. I’ve always believed in the power of evergreen content, content that can last for years. Think about all the different problems that seem to come up again and again that you can help address through your blog or educational platform.

Let’s say that you’re in the business of selling Christmas ornaments. I think it would be a great idea to be able to do a webinar on “How to Create the Best Looking Christmas Tree Ever.” A short 20 minute presentation that could be of value and that could be auto played. This type of video or webinar content can then be shared again and again every single year on Pinterest. It’s brilliant.

At the end of what I’m trying to say is this. If you’re hoping to get more traffic to your site with Pinterest, it can do that. There’s no doubt it will. But here’s something you need to keep in mind, if two new and competing retail brands are on Pinterest, and the fundamentals are all equal such as quality of clothing, great customer service, which one are you more likely to do business with over time? The one that provides you the goods, or the one that provides you the goods that also solves your problems every time you visit their website?

Dedicate time to creating great resources that will solve your customers’ problems, and use that to help grow your Pinterest following.

What are your thoughts, do you believe that you should have a blog before having a Pinterest account, or do believe it’s not necessary to help drive sales?

Special Offering: Early Bird Pricing for Pintalysis Academy

I’m happy to announce that I’m currently working on an online on demand Pinterest course that will teach businesses, bloggers and online retailers how to increase their revenue with Pinterest. It will teach you how to drive more traffic to your website, how to use Pinterest for local marketing.

In the course I’ll also go into detail about  how adapt to the ever Pinterest landscape of mobile users on Pinterest.

I’m offering a pre order special.  For a lifetime membership to the Pintalysis Academy will be $49  and then it jumps up to $79 and you will get the latest news and updates regarding Pinterest marketing.  Click here to get updates of when the course launches, and your early bird discount rate. 

The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.

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Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like bit.ly or owl.ly! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

What are the Best Times to Pin on Pinterest?

When are the best times to post on Pinterest? by Vincent Ng of MCNG Marketing #Pintalysis

This is a big question and people want to know. What are the best times to pin on Pinterest?

Let’s be honest, there’s no easy or simple solution to this. Pinning times are just as customized as your own business.

I’m going to tell you straight up. Knowing when to pin will require work, and it requires a scientific approach. This means that you will need to test out the times that may work best for you and the times that don’t. The easiest way to find out when your pins are getting repinned the post is by using an analytics program, like Tailwind.

Where to Start to Find the Best Times to Pin?

It’s extremely vital to to think like your customer, or else you could be using the wrong Pinterst strategy for your business.

When are they most likely going to be on their phone or tablet looking on Pinterest for the resources you’re providing? For example if you’re planning a wedding planner ask your previous clients when they’re on Pinterest the most. My hunch is that they’re going to say the weekends.

You can also send out a survey using SurveyMonkey or if you can use Google Docs to create surveys.

If your business already has a large e-mailing list consider using the survey to ask them informal questions such as:

  • Are you currently using Pinterest?
  • What do you use Pinterest most for?
  • When do you find yourself using Pinterest?
  • What type of device do you use Pinterest on?
  • What city do you live in?
  • Are there certain days you use Pinterest more than others?
  • And any other questions you feel that would be valuable. And to get people to answer your questions, offer an incentive to complete the survey such as offering a free Amazon gift certificate, or to offer a gift certificate to your business.

    Where your audience is, is extremely vital. This is because the majority of users of Pinterest reside in the U.S.A and Canada, so being aware of where your followers live can play a role in your testing. For example if you noticed that you get a lot of pinning activity during waking hours of North Americans, then it may be time to move on to testing out when it’s a good time to pin to attract a U.K. audience.

    Google analytics can help you gain insight on where people are coming from to visit your site. So this will offer some additional insight to see if your pinning strategy to reach a global audience is working or not. You can read more about that at the Luna Metrics blog.

    The number of Pinterest users by country. Created by Semiocast.

    Spread Out Your Pinterest Content Over Time

    Analytic programs like Tailwind can tell you which pins, as well as what times have generally worked best. When using these types of program you want to pin across different times equally.

    You can easily skew results with such programs if you pin the majority of pins at 1pm and don’t pin again for 8 hours. The data will naturally show that these two times are the best to pin, when in reality you need to spread out when you pin over that period to test out what times may work best.

    Be Aware of Different Content that’s Active

    It’s also important that you don’t mix up your activity with what’s on strategy. The first pillar of my Pintalysis Marketing Blueprint is to always know what your business goals are and what you’re trying to measure.

    If you find that you have a flurry of activity, but it’s all happening at 4pm for fashion, it’s important to make a note that that is the best time to pin for that subject matter. But you may find that pinning recipes at that time doesn’t work so much, so try to pin recipes at a different time.

    If you find that too much activity is going on for pins that are not related to your business goals, then it’s time to focus more on pinning pins that are related to your business goals.

    Having more activity for pins that don’t help raise the profile of your business or blog are not going to help you build the right audience on Pinterest.

    When Are The Best Times to Pin According to Studies?

    According to Ahalogy analytics, the best time to pin food related pins are between 10am to 7pm and have them spread out throughout that time. They also stated that fashion does better “later in the evening.”

    To hear more about those times you can visit the Oh So Pinteresting podcast and jump to around 22 minutes to hear Susan Wenner Jackson, VP of Content Partnerships of Ahalogy discuss more about it.

    Now according to a report by Digitas and Pinterst analytics company Curalate, here are some of the best times to pin for specific categories. For fashion and retail they found that 3PM ET was good. For people who love to share automotive pins, you may want to pin on 12PM ET on Fridays, and then there are electronics, which tend to do best 10PM ET on Mondays.

    Curalate collected and analyzed nearly 10 million pins, repins, comments, likes, and keywords from over 120 brands across the auto, electronics, and fashion/retail industries. The analysis took place between March 15 to April 15, 2013. Top images for a given industry were determined by the sum of pins and repins for each photo.

    When are the best times to pin on Pinterest? - Too many according to research.  Article by Vincent Ng of MCNGMarketing.com

    You can read more details at Marketing Profs.

    According to an article by Search Engine Journal, activity on Pinterest tends to peak at 9pm and good times to pin are Saturday morning.

    Pinerly, which changed to Reachli, and now known as 10Alike came out with an infographic back in 2012 that showed that the best times to pin during the day are between 2-4pm EST, and for 8pm to 1am EST.

    And there’s also additional data that suggests that the best days to pin other than Saturday are Wednesday and Thursday.

    Pinterest to Profits with Pintalysis E-book:

    If you’re interested in taking your Pinterest marketing strategy to the next level, my wonderful e-book Pinterest to Profits with Pintalysis is currently on sale for 50% off. Pre order the book before March 31st to get my special rate.

    What you Need to Know About Gifs on Pinterest

    How Business can use Gifs on Pinterest by MCNGmarketing.com
    Pinterest announced that they are rolling out gifs on their Pinterest feed, which could pose a challenge to Tubmlr, which has been known as THE gift visual social network.

    What You Need to Know about gifs and Pinterest:

    1) Gifs Can be used for Short Animation On Pinterest

    The big advantage of gifs compared to other image formats is that you’re able to create animated pins, or motion pins. This was considered the norm before Vine and Instagram videos took place. They were short, often amusing and now they can be played on Pinterest.

    Here’s what they look like on Pinterest for desktop. You’ll clearly see the gif at the bottom left hand corner. If you’re planning to use a lot gifs for your marketing, avoid placing text on the bottom left.

    What you need to know about Gifs on Pinterest by Vincent Ng of MCNGmarketing.com

    All you have to do is go to the desktop version of Pinterest and search for the term gif to see a lot of examples.

    2) Gifs Are Clickable on the Desktop Version of Pinterest

    UPDATE: I’ve updated this part of the article from the past. When gifs first came out on Pinterest they weren’t clickable, however this has all changed and gifs are now clickable back to the website on the desktop version of Pinterest.

    This is amazing, as you can now show off a wide variety of products in a short time, and still have them all clicking back on your website. Imagine now being able to show off ten pairs of shoes in one Pinterest pin, than just showing off one.

    3) Gifs on iPad for Pinterest

    Unlike the destkop version of Pinterest where pins that are gifs are clearly labelled, it’s currently not like that on the iPad. It actually looks like a regular pin, and there’s no way to get the animation started. So in this case since the gifs can’t animate on iPad they operate as static pictures.

    And if you click on the gif, you’ll find that the gif WILL lead back to the directed website.

    4) Gifs on Android for Pinterest

    Gifs on Android devices operate the same way as the iPad device. There’s no visuals that indicate that a pin is a gif. And when you click on it, or tap on it, it will redirect to the designated website.

    What this means for Businesses on Pinterest

    If your business is ready to launch into the world of gifs on Pinterest then you need to consider a few things before you jump in.

    1) Remember that the majority of users on Pinterest are actually mobile users. This means that not everyone is going to see your animated gif, BUT they will see the first frame. So make sure that the first frame of the gif is visually optimized.

    2) If you want to get people back to your site, then make sure you don’t use animated gifs as your pins.

    3) Use gifs as a way of brand building and engagement. Gifs are a great way to entertain your consumers and build your brand. If you have a large established brand and don’t need more people to visit your website, then this is definitely a way to go.

    General Electric’s Pinterest page has already started doing this. In all fairness, they’ve been doing gifs on Tumblr, so they’ve got a good head start compared to some brands when it comes to gif building. Click on the pin to see what the animated gif looks like, and remember that you’ll only see it in action if you’re using the destkop version of Pinterest.





    Do you plan to use animated gifs for your business on Pinterest? If so, how?

    Want to know ow to boost your profits with Pinterest for 2014? Cynthia Sanchez from Oh So Pinteresting and myself are teaming up to bring you a one of a kind live online workshop. We’ll be teaching you how to get more followers, and generate more new traffic to your website. The workshop is close to 75% sold out already and starts January 29th. Don’t delay register for the live course today here.

    Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

    How to Create Pinterest Newsletters with Mailchimp

    How to Easily Create Pinterest Newsletters with Mailchimp by www.MCNGmarketing.com

    UPDATE: Thanks so much for taking the time to visit my page. Unfortunately the advice that you see on this page is no longer valid, as it seems that MailChimp has discontinued their Pinterest Chimplet tool and so the following method does not work now. 

    Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

    I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

    So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

    How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

    1) To integrate Pinterest with Mailchimp visit http://pinterest.chimplets.com/

    How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

    2) Put in your Pinterest username.

    Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

    3) Choose the style that you want for your Mailchimp newsletter campaign.

    If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

    I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

    The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

    How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

    For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

    The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

    The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

    How to Customize Your Pinterest Integration with Mailchimp

    The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

    Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

    Question: I don’t want so many pins showing up for the newsletter?

    Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

    What will happen is that pins will naturally move up from that point.

    Question: Can I move the order of the pins around in the Mailchimp Newsletter?

    Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

    Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

    If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

    How to Integrate Mailchimp with Pinterest by www.MCNGMarketing.com

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    How to Integrate Pinterest with Mailchimp by www.MCNGmarketing.com

    Question: Can I change the description in the pins in the e-mail?

    Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

    Question: Can I change the design of the template?

    Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

    That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

    So will you be testing out this method of sending newsletters? Feel free to leave a comment.

    NEWS ANNOUNCEMENT:

    I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

    If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

    Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

    Enjoy this Story? Get More Like it On Pinterest

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    7 Ways to Increase Your Website Traffic With Pinterest

    7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

    1. Add Your Website to Your Pinterest Profile

    One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

    When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

    2. Have Your Website Mentioned in the Alt Tags of Your Pictures

    As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

    Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

    3. Add Your Website to Your Pin’s Description

    If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

    The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

    This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

    4. Put Your Website Address Inside Your Pins

    Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

    I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

    Another reason to put your website on your own pins is to protect your brand and visuals.

    I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

    Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    5. Add Rich Pins to Your Pinterest Account

    In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

    Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

    Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    6. Link Uploaded Photos Back to Your Site

    One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

    Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

    How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

    This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

    To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

    Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

    How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

    Add Your Website to Comments on Pinterest

    Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

    You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

    My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

    Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

    Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.




    How to Add Rich Pins for Articles to Your WordPress Blog

    How to Add Rich Pins for Articles to Your WordPress Blog written by Vincent Ng www.mcngmarketing.com

    Do you ever have this problem? You created a wonderful blog article. You then create this amazing pin, and you pin it. It’s going viral and soon your smiling your big smile, UNTIL, you see someone has stolen your thunder by posting their web address or user business name in the description of your pin, which is poor Pinterest etiquette.

    Before, there was nothing you could do to control the credibility and online reputation of your blog posts, but the wonderful people at Pinterest wanted to keep online publishers like you and me happy. And so they invented rich pins.

    What are Rich Pins?

    Rich pins, are pins on Pinterest that offer additional information based on that data that Pinterest reads or “scrapes” from your website. The visual social network already offered to give this additional rich pin information for websites that contained recipes, movie information and for products.

    This type of information may include, but not limited to, the type of ingredients, what year the movie came out, and the price of the product. All this rich is controlled by you or your webmaster that got to control this information.

    Where does Rich Pin Information Come From?

    This information comes from Pinterest “scraping” information from you website. They’re looking for languages known as Schema (friendly for search engines) or Open Graph (created by Facebook). Here’s a great infographic by Tailwind that details what exactly makes up this rich pin information for articles.

    How to Make Rich Article Pins Infographic, created by @TailwindApp

    How Does Rich Pins Apply to WordPress Blogs?

    With rich pins available for articles, blogs, and online publishers, you now have a way to show your work is authentic. And on top of that it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed, and help you gain more Pinterest followers.

    Here’s a visual of what a rich pin for articles looks like in a Pinterest feed. This pin came from a blog article written by my client Yu Kai Chou, one of the world’s top gamification experts.

    How to Add Rich Pins for Articles to Your WordPress Blog by Vincent Ng - www.mcngmarketing.com

    Here’s another one that features Krishna De’s article that discusses 7 factors that can increase retweets on Twitter.

    http://www.krishna.me/2013/how-to-get-more-retweets/

    Notice how the letters are bold. If you don’t have rich pins for your blog pins, then those bold bright letters don’t show.

    But here’s also the beautiful part. If a person clicks on a pin, the meta description for that blog article shows up! Wow..and marketers only said that meta descriptions were good for click through rates on search engines like Google, psshh, now they’ll help your click through rate on Pinterest as well.
    (Come on you’ve got be excited about that!)

    And a nice little touch done by Pinterest, is the automatic call to action! Look at the picture just below. Isn’t it just beautiful? If that doesn’t give you a little bit of a Pingasm then you’re definitely not on the right social network.

    How to Add Rich Pins to Articles with WordPress by Vincent Ng - www.mcngmarketing.com

    How do I Actually Add Rich Pins to My WordPress Blog?

    Okay now that you know how beneficial it is to add rich pins to your WordPress blog, I want to show you the how to’s. If you run a WordPress blog then download YOAST SEO plugin.

    Once you’ve downloaded it, make sure you activate the plugin.

    When it’s active you will see on the left hand side a wrench with the words SEO on it, near the bottom. Click on it, and choose the social tab that pops up.

    What will happen next is that you will be diverted to the following screen. Click on the box that’s on the top right next to “add OpenGraph Meta data.” And voila, your page should have OpenGraph meta data!

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    Test out Your Rich Pins for Articles

    Once it’s done, the next step that you want to do is to see if Pinterest recognizes the website. Take your most recent blog post and submit it to the rich pin validator.

    The site will look like this. I decided to put in my Pinterest pal, Ivo Madeleno’s, the Pinstagram guy’s article on “How to Pin from Facebook with Just One Click.” After I did I pushed the big Validate button.

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    And once that’s gone through and if everything is working out fantastic then you should get something that looks like the picture below. Don’t worry if you don’t have a photo show up. For some the picture will show, but for others it won’t.

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    Now all you have to do is wait. I’ve heard different times from different people. Melissa Megginson of Tailwind said it took her a few weeks to get approval, for myself it took about one and half weeks.

    Now that you’re armed with the knowledge of how to add article rich pins to your WordPress blog, go out and do it. The one thing I’ve learned about Pinterest is to take advantage of their new technology. The earlier you do it, the more you will stand out before almost 50% of pins become rich pin validated and at that point you lose your competitive edge.

    7 Major Ways Pinterest is Different on Android Compared to Desktop

    7 Major Ways Pinterest Desktop is Different from the Android App

    There used to be a simpler time when the Internet was just used on desktops and laptops. Those times are long gone and what’s happened now is that the mobile revolution is taking place. Ever since Apple came out with their first iPhone and introduced the concept of an app the world hasn’t been the same.

    It hasn’t been the same for Pinterest either since they’ve started, they now have over 70 million global users on the social network. You would think that the number of people visiting the actual site, www.pinterest.com would increase.

    Well, that’s actually not the case according to an article by TechCrunch. Web traffic for Pinterest dropped during the months of June and July of 2013 for the U.S. What’s interesting is that Pinterest reported that the number of users have actually increased month over month due to mobile usage.

    Find out why Pinterest's web visitors are dropping.

    Pinterest reported that the majority of their traffic comes from mobile usage as of the summer of 2012.

    This has huge implications for marketers that are using Pinterest through their desktop and haven’t spent enough time on Android and iPhone devices to see what their pins are like, and how people are interacting with them.

    How is the Pinterest Android Smartphone App Different from Desktop?

    The Android smartphone app and the desktop version have some very big differences in terms of the user experience, and have huge implications for the future of Pinterest marketing.

    In order to understand these differences it’s best to go over some of the different aspects of how Pinterest looks and feels and will help you create better marketing campaigns. Here are seven major ways that Pinterest desktop is different from the Android app.

    1) Pins Visually Appear Different on Android Apps and Desktops on the Pinterest Feed

    The amount of visual shown is very different compared to desktop devices. In my last blog post, I talked about the Android Ratio. This is the most optimal ratio to show a pin before the “Expand Pin” area shows. By having that “Expand Pin” area it can dramatically cut down the size of the visual that’s being shown on the Pinterest feed.

    The Android Ratio is 2.55:1 (length:width). Let’s say a pin has a width of 100 pixels, this means that your pin length should be 255 pixels long if you want to visually make it as long as possible on the Android app without the “Expand Pin” showing. But on a desktop, the best ratio is 3.67:1 pixels long before the “Expand Pin” shows up.

    Now with the announcement of Pinterest allowing promoted pins, having the wrong ratio could result in a lot less web traffic, and as a result, a drop in sales.

    Let’s say you create a pin that has a call to action or text at the bottom of your pin, and the pin happens to be 100 pixels wide, and 300 pixels long. Sadly your text won’t be seen on the Pinterest feed for Android app users.

    2) Sucks to be a Small Font on Android Smartphone

    This is a given, but you’ll be surprised how important this is. I own a Samsung Galaxy S3, and it has a pretty big screen for a phone, but it’s definitely nothing compared to the size of my laptop screen or the desktop that I have at home.

    I’ve seen a lot of pins that look terrible on the desktop version – the headline font is too small and hard to read, the pictures are wider than they are longer making it a challenge for them to stand out on a Pinterest feed. Now imagine putting those types of pins on even a much smaller screen. People’s eyes are going to start hurting from all the squinting. Just not good.

    If your pins have a headline or a quote, make sure it’s nice and visible on an Android smartphone. I will keep a secret board that contains pins that I want to visually test on different devices, and then make corrections on the next pin I create.

    I HIGHLY suggest infographic designers do this. You’ll be amazed how many infographics are unreadable on an Android device.

    You want to make sure that the lettering is clear and visible to those who view it on Android devices. Let’s say that you happen to be the authour of a book. You don’t want your book title to be too small so that gets lost. Make sure your headlines are big to grab the attention of viewers on Android and PC.

    3) Android Requires More Engagement

    The desktop version of Pinterest makes it much more easier to Pin and Like. While scanning for pins, if you happen to find one that you like, then you can engage with it on the Pinterest feed. There’s no need to actually click on the pin itself. All you have to do is look for the Pinterest button on the very top of that pin, and its taken care of.

    Here’s a visual example, from the Search Marketing Expo‘s Pinterest board for the desktop version of Pinterest.

    Social Media Expo Israel . Looked like it was a lot of  fun.

    However, Android pins require more effort to pin, and because the user experience may actually prevent easy repinning this may decrease the virality of content. I speculate that most repinning happens impulsively. This is going to sound silly as a Pinterest marketer, but I didn’t know until recently that you could actually hold down on the pin on the Pinterest feed to “Pin it.” The problem is that there’s a bit of a delay and it’s not very intuitive.

    Most users on Android who may be ignorant of this fact, will generally tap on the pin itself and then click on the Pin it button on the bottom of the pin. In order to like the pin, or send it to another user, you do have to click on the pin to have those types of engagement.

    Here’s a pin created by Pinterest Savvy, that’s been clicked through on the Android device.

    How is Pinterest on desktop different from Android?

    This means, if you want to maximize the number of repins you HAVE to create pins that rock to encourage Android users to take that extra step.

    4) Android has an Edit Home Feed Button

    Unlike the other platforms, Android apps have an “Edit Home Feed” button. And it’s only a matter of time before Android users give it ago since it’s so blatant on the app. This feature was supposed to be rolled out by August of 2013 for all devices, but only came out for Android.

    The Edit Home Feed button allows people to unfollow boards that they have not repinned from for a long time. And the list of boards to unfollow are created by Pinterest.

    This is why it’s even more important to create content that people will repin, because as the number of users on Android continue to rise, so will the number of people who use this feature.

    How is Pinterest different on Android and Desktops?
    Ensure your pins are repinnable, so you don’t end up on the naughty list. This also keeps you as a company responsible to ensure your pins are relevant.

    5) Android Allows for Real Time Pinning

    One of the big differences for marketers that use a desktop version of Pinterest and Android app is the ability to do live pinning. On the Android phone, you can take a photo, and then socially share it onto a Pinterest board within seconds. This way your Pinterest fans get to see what you see at a fashion show, a trade convention, or the unveiling of a new product.

    It’s very hard to use your desktop to take a photo at a live fashion show and then pin it. But that can easily be done with the Android App.

    This way your marketers can do live pinning any time, or a live guest pinner can do that as well.

    6) Web Addresses on Android Pin Descriptions are not Cickable.

    I wrote about this topic on a guest blog I did for TailWind. Marvel Entertainment’s Pinterest page uploads all their photos, but forgets to link those photos back to their website. Instead the link is always written in the descriptions of the pins.

    The major problem is that the link address is only clickable for users of the desktop version, not on mobile devices. So when users see a pin they like from Mavel Entertainment and double click on the pin, all it does is lead to a media file. Therefore causing Marvel Entertainment to lose millions in web traffic.

    This is why it’s important to be able to edit the pin under “Source” and ensure you link it to the right web page. This way it’s optimized for click through rates for both desktop and Android App pins.

    7)Written Descriptions are Limited on Android

    The length of the description showing on Pinterest for desktops are very different in length compared to those of Android. Pins that are on the Pinterest feed seen on the Pinterest desktop can show up to 500 characters. These descriptions don’t get cut off. But on a Pinterest feed for the Android app for a smartphones, the descriptions get cut off at around 125 characters (this really depends on the width of the letters).

    This is vital knowledge to marketers. They must put the most important information in those first 125 characters. And ensure that those first few characters are filled with keywords, and a description that grips the curious mind.

    Want to know more about how to become a master at Pinterest marketing, then download my book, “How to Search Optimize Your Pins for Pinterest and Search Engines.”
    Here’s what Kimberly from Fundraiser Help had to say, “Your articles deliver great advice and your free 76-page PDF on ‘How To Search Optimize Your Pins And Boards For Pinterest” is a must read for anyone interested in successfully marketing on Pinterest.”