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What are the Best Times to Pin on Pinterest?

When are the best times to post on Pinterest? by Vincent Ng of MCNG Marketing #Pintalysis

This is a big question and people want to know. What are the best times to pin on Pinterest?

Let’s be honest, there’s no easy or simple solution to this. Pinning times are just as customized as your own business.

I’m going to tell you straight up. Knowing when to pin will require work, and it requires a scientific approach. This means that you will need to test out the times that may work best for you and the times that don’t. The easiest way to find out when your pins are getting repinned the post is by using an analytics program, like Tailwind.

Where to Start to Find the Best Times to Pin?

It’s extremely vital to to think like your customer, or else you could be using the wrong Pinterst strategy for your business.

When are they most likely going to be on their phone or tablet looking on Pinterest for the resources you’re providing? For example if you’re planning a wedding planner ask your previous clients when they’re on Pinterest the most. My hunch is that they’re going to say the weekends.

You can also send out a survey using SurveyMonkey or if you can use Google Docs to create surveys.

If your business already has a large e-mailing list consider using the survey to ask them informal questions such as:

  • Are you currently using Pinterest?
  • What do you use Pinterest most for?
  • When do you find yourself using Pinterest?
  • What type of device do you use Pinterest on?
  • What city do you live in?
  • Are there certain days you use Pinterest more than others?
  • And any other questions you feel that would be valuable. And to get people to answer your questions, offer an incentive to complete the survey such as offering a free Amazon gift certificate, or to offer a gift certificate to your business.

    Where your audience is, is extremely vital. This is because the majority of users of Pinterest reside in the U.S.A and Canada, so being aware of where your followers live can play a role in your testing. For example if you noticed that you get a lot of pinning activity during waking hours of North Americans, then it may be time to move on to testing out when it’s a good time to pin to attract a U.K. audience.

    Google analytics can help you gain insight on where people are coming from to visit your site. So this will offer some additional insight to see if your pinning strategy to reach a global audience is working or not. You can read more about that at the Luna Metrics blog.

    The number of Pinterest users by country. Created by Semiocast.

    Spread Out Your Pinterest Content Over Time

    Analytic programs like Tailwind can tell you which pins, as well as what times have generally worked best. When using these types of program you want to pin across different times equally.

    You can easily skew results with such programs if you pin the majority of pins at 1pm and don’t pin again for 8 hours. The data will naturally show that these two times are the best to pin, when in reality you need to spread out when you pin over that period to test out what times may work best.

    Be Aware of Different Content that’s Active

    It’s also important that you don’t mix up your activity with what’s on strategy. The first pillar of my Pintalysis Marketing Blueprint is to always know what your business goals are and what you’re trying to measure.

    If you find that you have a flurry of activity, but it’s all happening at 4pm for fashion, it’s important to make a note that that is the best time to pin for that subject matter. But you may find that pinning recipes at that time doesn’t work so much, so try to pin recipes at a different time.

    If you find that too much activity is going on for pins that are not related to your business goals, then it’s time to focus more on pinning pins that are related to your business goals.

    Having more activity for pins that don’t help raise the profile of your business or blog are not going to help you build the right audience on Pinterest.

    When Are The Best Times to Pin According to Studies?

    According to Ahalogy analytics, the best time to pin food related pins are between 10am to 7pm and have them spread out throughout that time. They also stated that fashion does better “later in the evening.”

    To hear more about those times you can visit the Oh So Pinteresting podcast and jump to around 22 minutes to hear Susan Wenner Jackson, VP of Content Partnerships of Ahalogy discuss more about it.

    Now according to a report by Digitas and Pinterst analytics company Curalate, here are some of the best times to pin for specific categories. For fashion and retail they found that 3PM ET was good. For people who love to share automotive pins, you may want to pin on 12PM ET on Fridays, and then there are electronics, which tend to do best 10PM ET on Mondays.

    Curalate collected and analyzed nearly 10 million pins, repins, comments, likes, and keywords from over 120 brands across the auto, electronics, and fashion/retail industries. The analysis took place between March 15 to April 15, 2013. Top images for a given industry were determined by the sum of pins and repins for each photo.

    When are the best times to pin on Pinterest? - Too many according to research.  Article by Vincent Ng of MCNGMarketing.com

    You can read more details at Marketing Profs.

    According to an article by Search Engine Journal, activity on Pinterest tends to peak at 9pm and good times to pin are Saturday morning.

    Pinerly, which changed to Reachli, and now known as 10Alike came out with an infographic back in 2012 that showed that the best times to pin during the day are between 2-4pm EST, and for 8pm to 1am EST.

    And there’s also additional data that suggests that the best days to pin other than Saturday are Wednesday and Thursday.

    Pinterest to Profits with Pintalysis E-book:

    If you’re interested in taking your Pinterest marketing strategy to the next level, my wonderful e-book Pinterest to Profits with Pintalysis is currently on sale for 50% off. Pre order the book before March 31st to get my special rate.

    What you Need to Know About Gifs on Pinterest

    How Business can use Gifs on Pinterest by MCNGmarketing.com
    Pinterest announced that they are rolling out gifs on their Pinterest feed, which could pose a challenge to Tubmlr, which has been known as THE gift visual social network.

    What You Need to Know about gifs and Pinterest:

    1) Gifs Can be used for Short Animation On Pinterest

    The big advantage of gifs compared to other image formats is that you’re able to create animated pins, or motion pins. This was considered the norm before Vine and Instagram videos took place. They were short, often amusing and now they can be played on Pinterest.

    Here’s what they look like on Pinterest for desktop. You’ll clearly see the gif at the bottom left hand corner. If you’re planning to use a lot gifs for your marketing, avoid placing text on the bottom left.

    What you need to know about Gifs on Pinterest by Vincent Ng of MCNGmarketing.com

    All you have to do is go to the desktop version of Pinterest and search for the term gif to see a lot of examples.

    2) Gifs Are Clickable on the Desktop Version of Pinterest

    UPDATE: I’ve updated this part of the article from the past. When gifs first came out on Pinterest they weren’t clickable, however this has all changed and gifs are now clickable back to the website on the desktop version of Pinterest.

    This is amazing, as you can now show off a wide variety of products in a short time, and still have them all clicking back on your website. Imagine now being able to show off ten pairs of shoes in one Pinterest pin, than just showing off one.

    3) Gifs on iPad for Pinterest

    Unlike the destkop version of Pinterest where pins that are gifs are clearly labelled, it’s currently not like that on the iPad. It actually looks like a regular pin, and there’s no way to get the animation started. So in this case since the gifs can’t animate on iPad they operate as static pictures.

    And if you click on the gif, you’ll find that the gif WILL lead back to the directed website.

    4) Gifs on Android for Pinterest

    Gifs on Android devices operate the same way as the iPad device. There’s no visuals that indicate that a pin is a gif. And when you click on it, or tap on it, it will redirect to the designated website.

    What this means for Businesses on Pinterest

    If your business is ready to launch into the world of gifs on Pinterest then you need to consider a few things before you jump in.

    1) Remember that the majority of users on Pinterest are actually mobile users. This means that not everyone is going to see your animated gif, BUT they will see the first frame. So make sure that the first frame of the gif is visually optimized.

    2) If you want to get people back to your site, then make sure you don’t use animated gifs as your pins.

    3) Use gifs as a way of brand building and engagement. Gifs are a great way to entertain your consumers and build your brand. If you have a large established brand and don’t need more people to visit your website, then this is definitely a way to go.

    General Electric’s Pinterest page has already started doing this. In all fairness, they’ve been doing gifs on Tumblr, so they’ve got a good head start compared to some brands when it comes to gif building. Click on the pin to see what the animated gif looks like, and remember that you’ll only see it in action if you’re using the destkop version of Pinterest.





    Do you plan to use animated gifs for your business on Pinterest? If so, how?

    Want to know ow to boost your profits with Pinterest for 2014? Cynthia Sanchez from Oh So Pinteresting and myself are teaming up to bring you a one of a kind live online workshop. We’ll be teaching you how to get more followers, and generate more new traffic to your website. The workshop is close to 75% sold out already and starts January 29th. Don’t delay register for the live course today here.

    Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

    How to Create Pinterest Newsletters with Mailchimp

    How to Easily Create Pinterest Newsletters with Mailchimp by www.MCNGmarketing.com

    Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

    I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

    So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

    How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

    1) To integrate Pinterest with Mailchimp visit http://pinterest.chimplets.com/

    How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

    2) Put in your Pinterest username.

    Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

    3) Choose the style that you want for your Mailchimp newsletter campaign.

    If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

    I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

    The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

    How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

    For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

    The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

    The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

    How to Customize Your Pinterest Integration with Mailchimp

    The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

    Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

    Question: I don’t want so many pins showing up for the newsletter?

    Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

    What will happen is that pins will naturally move up from that point.

    Question: Can I move the order of the pins around in the Mailchimp Newsletter?

    Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

    Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

    If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

    How to Integrate Mailchimp with Pinterest by www.MCNGMarketing.com

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    How to Integrate Pinterest with Mailchimp by www.MCNGmarketing.com

    Question: Can I change the description in the pins in the e-mail?

    Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

    Question: Can I change the design of the template?

    Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

    That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

    So will you be testing out this method of sending newsletters? Feel free to leave a comment.

    NEWS ANNOUNCEMENT:

    I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

    If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

    Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

    Enjoy this Story? Get More Like it On Pinterest

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    7 Ways to Increase Your Website Traffic With Pinterest

    7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

    1. Add Your Website to Your Pinterest Profile

    One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

    When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

    2. Have Your Website Mentioned in the Alt Tags of Your Pictures

    As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

    Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

    3. Add Your Website to Your Pin’s Description

    If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

    The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

    This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

    How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

    4. Put Your Website Address Inside Your Pins

    Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

    I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

    Another reason to put your website on your own pins is to protect your brand and visuals.

    I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

    Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    5. Add Rich Pins to Your Pinterest Account

    In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

    Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

    Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

    How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

    6. Link Uploaded Photos Back to Your Site

    One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

    Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

    How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

    This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

    To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

    Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

    How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

    Add Your Website to Comments on Pinterest

    Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

    You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

    My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

    Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

    Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.

    How to Add Rich Pins for Articles to Your WordPress Blog

    How to Add Rich Pins for Articles to Your WordPress Blog written by Vincent Ng www.mcngmarketing.com

    Do you ever have this problem? You created a wonderful blog article. You then create this amazing pin, and you pin it. It’s going viral and soon your smiling your big smile, UNTIL, you see someone has stolen your thunder by posting their web address or user business name in the description of your pin, which is poor Pinterest etiquette.

    Before, there was nothing you could do to control the credibility and online reputation of your blog posts, but the wonderful people at Pinterest wanted to keep online publishers like you and me happy. And so they invented rich pins.

    What are Rich Pins?

    Rich pins, are pins on Pinterest that offer additional information based on that data that Pinterest reads or “scrapes” from your website. The visual social network already offered to give this additional rich pin information for websites that contained recipes, movie information and for products.

    This type of information may include, but not limited to, the type of ingredients, what year the movie came out, and the price of the product. All this rich is controlled by you or your webmaster that got to control this information.

    Where does Rich Pin Information Come From?

    This information comes from Pinterest “scraping” information from you website. They’re looking for languages known as Schema (friendly for search engines) or Open Graph (created by Facebook). Here’s a great infographic by Tailwind that details what exactly makes up this rich pin information for articles.

    How to Make Rich Article Pins Infographic, created by @TailwindApp

    How Does Rich Pins Apply to WordPress Blogs?

    With rich pins available for articles, blogs, and online publishers, you now have a way to show your work is authentic. And on top of that it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed, and help you gain more Pinterest followers.

    Here’s a visual of what a rich pin for articles looks like in a Pinterest feed. This pin came from a blog article written by my client Yu Kai Chou, one of the world’s top gamification experts.

    How to Add Rich Pins for Articles to Your WordPress Blog by Vincent Ng - www.mcngmarketing.com

    Here’s another one that features Krishna De’s article that discusses 7 factors that can increase retweets on Twitter.

    http://www.krishna.me/2013/how-to-get-more-retweets/

    Notice how the letters are bold. If you don’t have rich pins for your blog pins, then those bold bright letters don’t show.

    But here’s also the beautiful part. If a person clicks on a pin, the meta description for that blog article shows up! Wow..and marketers only said that meta descriptions were good for click through rates on search engines like Google, psshh, now they’ll help your click through rate on Pinterest as well.
    (Come on you’ve got be excited about that!)

    And a nice little touch done by Pinterest, is the automatic call to action! Look at the picture just below. Isn’t it just beautiful? If that doesn’t give you a little bit of a Pingasm then you’re definitely not on the right social network.

    How to Add Rich Pins to Articles with WordPress by Vincent Ng - www.mcngmarketing.com

    How do I Actually Add Rich Pins to My WordPress Blog?

    Okay now that you know how beneficial it is to add rich pins to your WordPress blog, I want to show you the how to’s. If you run a WordPress blog then download YOAST SEO plugin.

    Once you’ve downloaded it, make sure you activate the plugin.

    When it’s active you will see on the left hand side a wrench with the words SEO on it, near the bottom. Click on it, and choose the social tab that pops up.

    What will happen next is that you will be diverted to the following screen. Click on the box that’s on the top right next to “add OpenGraph Meta data.” And voila, your page should have OpenGraph meta data!

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    Test out Your Rich Pins for Articles

    Once it’s done, the next step that you want to do is to see if Pinterest recognizes the website. Take your most recent blog post and submit it to the rich pin validator.

    The site will look like this. I decided to put in my Pinterest pal, Ivo Madeleno’s, the Pinstagram guy’s article on “How to Pin from Facebook with Just One Click.” After I did I pushed the big Validate button.

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    And once that’s gone through and if everything is working out fantastic then you should get something that looks like the picture below. Don’t worry if you don’t have a photo show up. For some the picture will show, but for others it won’t.

    How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

    Now all you have to do is wait. I’ve heard different times from different people. Melissa Megginson of Tailwind said it took her a few weeks to get approval, for myself it took about one and half weeks.

    Now that you’re armed with the knowledge of how to add article rich pins to your WordPress blog, go out and do it. The one thing I’ve learned about Pinterest is to take advantage of their new technology. The earlier you do it, the more you will stand out before almost 50% of pins become rich pin validated and at that point you lose your competitive edge.

    7 Major Ways Pinterest is Different on Android Compared to Desktop

    7 Major Ways Pinterest Desktop is Different from the Android App

    There used to be a simpler time when the Internet was just used on desktops and laptops. Those times are long gone and what’s happened now is that the mobile revolution is taking place. Ever since Apple came out with their first iPhone and introduced the concept of an app the world hasn’t been the same.

    It hasn’t been the same for Pinterest either since they’ve started, they now have over 70 million global users on the social network. You would think that the number of people visiting the actual site, www.pinterest.com would increase.

    Well, that’s actually not the case according to an article by TechCrunch. Web traffic for Pinterest dropped during the months of June and July of 2013 for the U.S. What’s interesting is that Pinterest reported that the number of users have actually increased month over month due to mobile usage.

    Find out why Pinterest's web visitors are dropping.

    Pinterest reported that the majority of their traffic comes from mobile usage as of the summer of 2012.

    This has huge implications for marketers that are using Pinterest through their desktop and haven’t spent enough time on Android and iPhone devices to see what their pins are like, and how people are interacting with them.

    How is the Pinterest Android Smartphone App Different from Desktop?

    The Android smartphone app and the desktop version have some very big differences in terms of the user experience, and have huge implications for the future of Pinterest marketing.

    In order to understand these differences it’s best to go over some of the different aspects of how Pinterest looks and feels and will help you create better marketing campaigns. Here are seven major ways that Pinterest desktop is different from the Android app.

    1) Pins Visually Appear Different on Android Apps and Desktops on the Pinterest Feed

    The amount of visual shown is very different compared to desktop devices. In my last blog post, I talked about the Android Ratio. This is the most optimal ratio to show a pin before the “Expand Pin” area shows. By having that “Expand Pin” area it can dramatically cut down the size of the visual that’s being shown on the Pinterest feed.

    The Android Ratio is 2.55:1 (length:width). Let’s say a pin has a width of 100 pixels, this means that your pin length should be 255 pixels long if you want to visually make it as long as possible on the Android app without the “Expand Pin” showing. But on a desktop, the best ratio is 3.67:1 pixels long before the “Expand Pin” shows up.

    Now with the announcement of Pinterest allowing promoted pins, having the wrong ratio could result in a lot less web traffic, and as a result, a drop in sales.

    Let’s say you create a pin that has a call to action or text at the bottom of your pin, and the pin happens to be 100 pixels wide, and 300 pixels long. Sadly your text won’t be seen on the Pinterest feed for Android app users.

    2) Sucks to be a Small Font on Android Smartphone

    This is a given, but you’ll be surprised how important this is. I own a Samsung Galaxy S3, and it has a pretty big screen for a phone, but it’s definitely nothing compared to the size of my laptop screen or the desktop that I have at home.

    I’ve seen a lot of pins that look terrible on the desktop version – the headline font is too small and hard to read, the pictures are wider than they are longer making it a challenge for them to stand out on a Pinterest feed. Now imagine putting those types of pins on even a much smaller screen. People’s eyes are going to start hurting from all the squinting. Just not good.

    If your pins have a headline or a quote, make sure it’s nice and visible on an Android smartphone. I will keep a secret board that contains pins that I want to visually test on different devices, and then make corrections on the next pin I create.

    I HIGHLY suggest infographic designers do this. You’ll be amazed how many infographics are unreadable on an Android device.

    You want to make sure that the lettering is clear and visible to those who view it on Android devices. Let’s say that you happen to be the authour of a book. You don’t want your book title to be too small so that gets lost. Make sure your headlines are big to grab the attention of viewers on Android and PC.

    3) Android Requires More Engagement

    The desktop version of Pinterest makes it much more easier to Pin and Like. While scanning for pins, if you happen to find one that you like, then you can engage with it on the Pinterest feed. There’s no need to actually click on the pin itself. All you have to do is look for the Pinterest button on the very top of that pin, and its taken care of.

    Here’s a visual example, from the Search Marketing Expo‘s Pinterest board for the desktop version of Pinterest.

    Social Media Expo Israel . Looked like it was a lot of  fun.

    However, Android pins require more effort to pin, and because the user experience may actually prevent easy repinning this may decrease the virality of content. I speculate that most repinning happens impulsively. This is going to sound silly as a Pinterest marketer, but I didn’t know until recently that you could actually hold down on the pin on the Pinterest feed to “Pin it.” The problem is that there’s a bit of a delay and it’s not very intuitive.

    Most users on Android who may be ignorant of this fact, will generally tap on the pin itself and then click on the Pin it button on the bottom of the pin. In order to like the pin, or send it to another user, you do have to click on the pin to have those types of engagement.

    Here’s a pin created by Pinterest Savvy, that’s been clicked through on the Android device.

    How is Pinterest on desktop different from Android?

    This means, if you want to maximize the number of repins you HAVE to create pins that rock to encourage Android users to take that extra step.

    4) Android has an Edit Home Feed Button

    Unlike the other platforms, Android apps have an “Edit Home Feed” button. And it’s only a matter of time before Android users give it ago since it’s so blatant on the app. This feature was supposed to be rolled out by August of 2013 for all devices, but only came out for Android.

    The Edit Home Feed button allows people to unfollow boards that they have not repinned from for a long time. And the list of boards to unfollow are created by Pinterest.

    This is why it’s even more important to create content that people will repin, because as the number of users on Android continue to rise, so will the number of people who use this feature.

    How is Pinterest different on Android and Desktops?
    Ensure your pins are repinnable, so you don’t end up on the naughty list. This also keeps you as a company responsible to ensure your pins are relevant.

    5) Android Allows for Real Time Pinning

    One of the big differences for marketers that use a desktop version of Pinterest and Android app is the ability to do live pinning. On the Android phone, you can take a photo, and then socially share it onto a Pinterest board within seconds. This way your Pinterest fans get to see what you see at a fashion show, a trade convention, or the unveiling of a new product.

    It’s very hard to use your desktop to take a photo at a live fashion show and then pin it. But that can easily be done with the Android App.

    This way your marketers can do live pinning any time, or a live guest pinner can do that as well.

    6) Web Addresses on Android Pin Descriptions are not Cickable.

    I wrote about this topic on a guest blog I did for TailWind. Marvel Entertainment’s Pinterest page uploads all their photos, but forgets to link those photos back to their website. Instead the link is always written in the descriptions of the pins.

    The major problem is that the link address is only clickable for users of the desktop version, not on mobile devices. So when users see a pin they like from Mavel Entertainment and double click on the pin, all it does is lead to a media file. Therefore causing Marvel Entertainment to lose millions in web traffic.

    This is why it’s important to be able to edit the pin under “Source” and ensure you link it to the right web page. This way it’s optimized for click through rates for both desktop and Android App pins.

    7)Written Descriptions are Limited on Android

    The length of the description showing on Pinterest for desktops are very different in length compared to those of Android. Pins that are on the Pinterest feed seen on the Pinterest desktop can show up to 500 characters. These descriptions don’t get cut off. But on a Pinterest feed for the Android app for a smartphones, the descriptions get cut off at around 125 characters (this really depends on the width of the letters).

    This is vital knowledge to marketers. They must put the most important information in those first 125 characters. And ensure that those first few characters are filled with keywords, and a description that grips the curious mind.

    Want to know more about how to become a master at Pinterest marketing, then download my book, “How to Search Optimize Your Pins for Pinterest and Search Engines.”
    Here’s what Kimberly from Fundraiser Help had to say, “Your articles deliver great advice and your free 76-page PDF on ‘How To Search Optimize Your Pins And Boards For Pinterest” is a must read for anyone interested in successfully marketing on Pinterest.”

    Top 10 Resources for Mastering Pinterest Marketing

    Want to master Pinterest marketing? Here are the top 10 blogs/resources to help you get started.

    Mastering Pinterest marketing can take months, and with Pinterest making changes every other month, it’s difficult to keep up with all the changes. But your journey can be much easier by having valuable resources and tutorials.

    Here are my top 10 resources and blogs to help you master Pinterest, whether it’s for your own personal use or for business.

    The resources are not in any particular order.

    1) Cynthia Sanchez of Oh So Pinteresting:

    Cynthia Sanchez of Oh So Pinteresting has contributed articles to Social Media Examiner, and currently runs the only weekly podcast that’s dedicated to all things Pinterest.

    Her podcasts cover a variety of topics such as, but not limited to, how writers can use Pinterest, how to improve business using Pinterest, and how podcasters can use Pinterest. Her podcast comes out every Wednesday and is found on found on Stitcher and Itunes.

    Aside from running her podcast, she comes out with a blog post on Fridays where she offers more helpful tips on how to use Pinterest. One of my favourite articles that she recently wrote was focused on how Sony was using Pinterest for their business.

    2) Mitt Ray of Social Marketing Writing

    Mitt has contributed the most articles about Pinterest to Social Media Examiner. His own blog, Social Media Writing gives practical information and strongly focuses on “How to” information.

    His blog post on 14 ways to drive more traffic using Pinterest is a great read for anybody starting off with Pinterest marketing, and offers some great reminders for seasoned Pinterest marketers.

    3)Kelly Lieberman of Tribe2.0 and Founder of #PinChat

    Kelly is the founder of #Pinchat, an online Twitter conversation that’s held weekly on Wednesdays at 9PM ET, 6PM PT, where she asks marketers from large businesses and organizations like Constant Contact, Marvel Entertainment and wikiHow to be guests of #PinChat.

    During Twitter conversations people are able to find out how those businesses are using Pinterest, as well as connect with other Pinterest enthusiasts, influencers, and marketers. Kelly also does an amazing job of curating and sharing content on her #PinChat Google Plus Group.

    4)Tailwind (Formerly Pinleague) – Melissa Megginson

    Melissa is Tailwind’s current marketing manager and creates the large majority of the blog posts on Tailwind. She provides helpful content regarding B2B Pinterest marketing, as well as offering great tips on how businesses can improve their Pinterest marketing strategy.

    Her article, 32 Do’s and Don’ts for Your Pinterest Marketing Strategy, has been directly pinned 467 times. Not an easy feat for any blog post.

    5) Hello Society – Zoe Waldron and Ran Kim

    Zoe and Ran are the content creators of the Hello Society blog. While their blog offers some great marketing advice, like “Pinterest for Non Traditional Brands,” it’s the fact they feature Pinterest influencers on their blog on a regular basis is what’s helpful.

    Learning how Pinterest influencers think and how they engage with Pinterest can offer valuable insights on how marketers can engage with such influencers.

    6) GoPixelMe (Formerly Pinster) – Dominic Tarn

    Dominic is the Marketing Manager for the analytics company, GoPixel.me. Their blog posts often cover trends that are happening on Pinterest, while also informing readers of the latest Pinterest news.

    7) Melissa Taylor of Pinterest Savvy

    Melissa from Pinterst Savvy has over 1.5 million followers on her Pinterest account and is the authour of, Pinterest Savvy: How I got 1 Million + Followers. Her articles are great for those that are looking to grow their presence with their lifestyle blog.

    8) Lorna Sixsmith of Write On Track

    Lorna from Write on Track, is the writer of some great Pinterest articles, and uses real life examples to illustrate her points. While she doesn’t exclusively focus on Pinterest, her articles are valuable to andybody looking for case studies.

    The article that I found most helpful is the one where she interviewed Jo Ann Hines, regarding growing and managing group boards on Pinterest.

    9) Wishpond Blog

    Wishpond produces infographics, great articles and looks at case studies regarding Pinterest, though they don’t write about Pinterest often, when they do, it’s worth reading.

    They have a variety of writers on staff to help provide content. Their Pinterest article, 10 Amazing Pinterest Board Examples Critiqued, provides great insights and helpful strategies for businesses of any size using Pinterest.

    10) Pinterest’s Business Blog and Oh How Pinteresting!

    Pinterest’s Business Blog and Oh, How Pinteresting! are the two official blogs for Pinterest.

    The business blog tends to focus on providing information that’s useful to developers as well as marketers. They recently released a series of videos that show how brands like Sony are using Pinterest.

    Their other blog, Oh, How Pinteresting, focuses more on the personal side of Pinterest and it gives updates about changes happening on Pinterest, as well as tips on using Pinterest, and providing articles related to what’s trending and in season on Pinterest.

    Are you looking for more resources to become a Pinterest expert? Don’t forget to sign up for our newsletter just below to get your free e-book on “How to Search Optimize your Pins and Boards For Pinterest and Search Engines.”

    MCNG’s First Ever Professional Pinterest Link Party

    Feel free to add your article about Pinterest at our professional Pinterest link par

    Hello everyone,
    I’m really excited today! I want thank you so much for joining MCNG’s first professional link up party. For those that may not be familiar with what a link party is, it’s a virtual party where any professional and blogger can add a link to their blog posts on a party host’s site (this time the host being MCNG).

    There are guidelines to participate in this link party that I will be going over later that will make this link party a success. The great benefit is that you’re going to get your article exposed to thousands of people over time, and since I write a lot about Pinterest, I’m sharing my community of readers with you, without the requirement of guest blogging. Isn’t that cool?

    Here’s a visual example of a beta that MCNG ran last week for their Pinterest link party. Big thanks to Hello Society and Krishna De for participating. Everything worked out beautifully.

    Want to have your link about Pinterest added on to our link party?

    Here’s a 3 minute video that explains in detail of how to add your link to this link party:


    Here are the Party Guidelines to Make this a Success:

    Starting Sept 4th at 5pm (PT) to Sept 11th 5pm (PT) any professional social media writer can add a blog post about Pinterest to the link party. I strongly suggest that it be one of your best articles to help drive intrigue and traffic. The early you come to the party, the higher your post will show up in the feed. All you have to do is click on the add link button near the bottom of this article.

    Have a 200X200 pixel of a picture ready to upload for our party. This is not necessary, as Inlinkz, the program we use for our link party is able to take pictures off of your site, but they aren’t as good as ones you upload. Have a picture that will lure people in with a good headline and will help stand out.

    The title of your link is limited to 50 characters. Feel free to add the name of your blog or company for the extra brand exposure.

    Party Etiquette and Rules:

    Rule 1: Each guest is allowed to only link one article that must be related to Pinterest marketing.

    Rule 2: You must pin content from two other party participants that you believe have great content. Try to pin stuff from people you haven’t connected with before if possible. This way we’re all pinning it forward and everyone at the party benefits.

    Rule 3: Kindly link a blog article from MCNG Marketing on your next blog post. So this can be about the one where you participated in a link party.

    Rule 4: You must Pin the first image featured on this blog post on one of your Pinterest boards that states that you are participating in a Professional Pinterest Link Party.

    Now let’s get the link party started! Add your best articles below. Click on the add links button to get started, and it’s as easy as 1,2,3. Feel free to share this with others social media writers! I’ll also be writing about the results in a follow up post, and will most likely host another link party but for social media articles in general. (That was something that was requested a lot.)

     Loading InLinkz ...

    An Infographic on How Pinterest Affects Purchase Paths for Retailers

    Vision Critical recently came out with report about how Pinterest affects retail store purchases and offers some great insight. Their finding regarding Pinterest was published in the Harvard Business Review, the article is titled “How Pinterest Puts People in Stores.

    The study found that about 41% of participants did “Reverse showrooming” meaning that they would find a product online, and then shop for it at a retail store location.

    Pinterest infographic: This infographic details how Pinterest influenced purchasing decisions at retail stores. Contrary to common belief, many buyers still go to brick and mortar stores to buy products, and use Pinterest as a way ofreverse showrooming. They go online first, discover a product, and then look for them at a retail location.

    Some Pinteresting Stats:

    21% of Pinterest users bought an item in store after pinning, repinning or liking that item. This number increases to 36% for Pinterest users who were under 35.

    The question of how an item that was purchased first came to the attention of Pinterest users.

    10% found it by searching on Pinterest
    24% through a stranger’s Pinterest board or stream
    19% through a friend’s Pinterest board or stream
    7% through a retailer’s Pinterest board.

    This means that a total of 60% of Pinterest users who did buy an item, first discovered that item through Pinterest first.

    The other ways of discoveries included Google, e-mail, blog, a different social network or a retailer site.

    The report also covered some great stats. I highly encourage you to pin and share the Pinterest Infographic.

    Pillar One of Pintalysis: Create a Kick Ass Pinterest Strategy (2 of 2)

    Executing the First Pillar of Pintalysis

    Find out how to supercharge your Pinterest Marketing using Pintalysis. This first pillar discusses about business strategy and how to measure the success.

    Welcome back, I hope you enjoyed the first blog post about the first pillar of Pintalysis, where I discussed about business goals, knowing your target audience’s persona and being aware of how they interact with Pinterest on a daily basis.

    With the first part establishing being about you’re trying to accomplish, the second part discusses how to execute the first pillar of the Pintalysis marketing blueprint.

    I’ve mentioned several times in previous blog posts about the single biggest Pinterest mistake businesses make, which is creating too many random boards for what’s hot, but not good for business. Strategically what you want to do is create a Pinterest account that’s aligned with what your business goals and your target audience.

    Here’s what a little planning and business strategy can do for your site.

    Now let’s talk about executing the first pillar.

    Deciding What Boards to Use for Your Pinterest Business Strategy

    Now that you’ve clarified your business and marketing goals. Here comes the fun part with the Pinterest marketing strategy for the creative types on your team.

    Before you finalize any types of boards, write down all the types of boards you believe your audience would be interested in. Go nuts and think of anything, just let your creative mind flow. (This is how good print advertising is often done.)

    Seriously go nuts, write down as many as you want. Now that you’ve executed this fun part, look over your list. How many of those boards are truly relevant to your target audience. Scratch off the ones that don’t work.

    Which Pinterest Boards Will Help You Achieve Your Primary Business Goals?

    The next step is then to ask yourself what types of boards will meet the business goals set out for your organization. Circle those and keep them in mind.

    If you’re not in a complete rush, I would highly suggest that you actually leave that list alone for now and come back the next day to see if they still make sense for your Pinterest goals and strategy.

    Narrow down the boards. Now if you had to choose three boards as the ones to prioritize and help you drive your business goals, which ones would they be? Really ask yourself WHY are these boards the most important?

    What’s interesting about Pinterest accounts is that often you’ll find well known boards such as Bike EXIF or Yahoo! Sports who have one dominant board that accounts for an overwhelming majority of followers.

    Get good with a few boards first as this will help you focus and not go nuts trying to populate 40 different boards at once, which will become a big headache and time waster.

    Choose Secondary Boards that Will Help Assist in Your Business Goals or Brand Building

    Now choose your secondary boards that will help with secondary business goals such as increasing brand awareness and web traffic.

    I would encourage any business not to set up more than 15 boards to start. These boards, may include behind the scenes of how your product is made, testimonials from customers, or highlighting some of your favourite customer photos.

    Visualize the Boards with Post-it Notes

    Once you’ve finalized all the boards. Grab a set of Post-it ntoes and look for some space to post them on. Imagine what your boards would look like on a desktop , tablet and mobile so that you fully understand how your boards will look to your target audience.

    This will help you understand how a user experiences the social media networks are different channels.

    Once you’ve done that and have organized you boards, now you can begin to go to the next level of fun and choose some of the best pictures from your website to pin to certain boards as you will have a much more solid idea of what type of pins to pin.

    Choose Pins that are Relevant to Your Target Audience

    Remember that the pins you post should relate to your target audience in some way, whether it’s to entertain them, add valuable information to their life, like a DIY project, but your least goal should be to get your target audience to start developing an emotional relationship with your brand.

    This is especially important for brands and e-commerce sites that are looking to build up their brand and make it go big. There’s been no other social media network that has been allowed to do in the history of the Internet.

    Sephora is probably one of the BEST self contained (they don’t join nor create community boards) companies on Pinterest, hands down. They may not have millions of followers, but when you click on their pins and see that many of their pins have been repinned over 100 + times on a regular basis, you know they’re doing something right.

    Sephora changes the format of their boards from time to time as well. They know that travel season is about to burst, so they highlight a board that’s about cosmetics for travel. When it was around Mother’s Day, they highlighted their Mother’s Day board to the top of the page.

    Sephora does an amazing job on Pinterest with relevant boards and pins for their targetted audience.

    It can be very hard to know what works. This is why it’s important to keep track of what pins are successfully helping you accomplish your goals. I’ll be talking about metrics later in this post.

    Keep an Eye Out for Your Competitor’s Pinterest Pages

    You’re probably having a wonderful time deciding what types of pins to place onto your boards, but there’s still more to it then going at it free for all. You need to study your competition and see what they’re up to.

    This is one of the most crucial elements for your Pintalysis business strategy. You want to see what type of content is doing well for them and what doesn’t seem to go well (which boards aren’t getting repins).

    If you find that they’re getting tremendous amounts of repins for certain types of pins, try to find out why they are so successful, and take elements from it without exactly copying them. You’ll also be able to find out ideas that they use to generate more sales that would fit perfectly into your business model.

    Keep an eye out for them on a monthly basis so that you’re not copying the same Pinterest marketing strategy that they are.

    Measuring the Success of Your Campaigns

    Avinash Kaushik is my analytics hero in so many ways, and his passion for finding analytics that lead to outcomes is what inspires me. Your business needs to focus on outcomes.

    I’m not an analytics ninja or guru, but there is no doubt that no Pinterest marketing and business strategy would be complete without knowing what you need to measure for success.

    Every business will have different metrics and KPI’s, so it’s important to consult with your analytics team to find out what metrics are best suited for your business. The following is just a guideline.

    If you’ve done your proper planning with Pintalysis then you should have a good idea of your business goals and your KPIs. From there it’s time to find out what should be measured.

    In the world of analytics, you can be swamped again with too much data, without using that data to apply actions and determining the outcomes. Remember to measure outcomes and only select a few that will allow you to make improvements to your overall strategy.

    The rest of the blog focuses a lot on analytics and is meant for people who have an intermediate understanding of analytic tools like Google Analytics.

    Metrics and Outcomes for an E-commerce Site

    For an e-commerce site you’ll be looking at the number of sales that were referred to you by Pinterest.
    After all, the ultimate outcome for an e-commerce site is to drive sales, not necessarily just traffic.

    1) Find out how often Pinterest plays a role in the purchasing path as a medium. If a lot of people are clicking on your pins, and you notice that conversions of goals are higher for Pinterest compared to other sources and mediums, then you can safely assume that it’s vital in the purchase path.

    2) Find out how much the average customer spending is compared to other mediums. Some e-commerce sites, like Bottica.com have found that users on Pinterest spend more than their Facebook counterparts. Knowing if Pinterest is doing the same for you business can mean a HUGE difference to your bottom line, and a strong refocus to ramp up efforts on Pinterest marketing.

    Bottica Infographic of Pinterest versus Facebook
    3) Find out which pins specifically are driving sales traffic. If you use Google Analytics you can use the Full Referrer feature and narrow it down to Pinterest.com and know exactly which pins are helping convert the goals.

    What may surprise you is that it’s not a pin from your own board that’s driving sales, you may find out it’s a pin from an influencer that did. If that user is helping you out get sales, you may want to reach out to them and send them a nice gift as a thank you. (This is the power of social media combined with the use of analytics).

    4) If you haven’t verified your website yet with Pinterest, I highly suggest you do.

    This is because you want to be able to use their analytics tool (which is free) to measure what actually is being pinned directly from your site. And on top of that, find out which pins are being repinned the most and providing a level of engagement. What’s also amazing about this is that you can see if the pins that get repinned the most have any correlation to the ones that are driving sales.

    Remember, just because a pin is getting repinned a lot doesn’t mean it’s the right type of engagement.

    Metrics and Outcomes for Lead Generation

    1) If your business goal is to generate leads then your most important metric is the number of people who have signed up for you e-mail list through Pinterest.

    2) The second important metric is to find out how many people clicked on your pin that led to your e-mail sign up. Knowing this metric is extremely helpful because it will tell you if the pins you are creating are getting enough interest for people to click on them in the first place. If you notice that nobody is clicking on them at all, then there may be some problems with the visual optimization of the pins, or the lack of virality with your community.

    However, if people are clicking on them, but aren’t signing up, then there’s issues that need to be fixed with the landing page for the e-mail sign up.

    3) Find out which pins are leading to more sign ups. Nobody said you can’t do A/B split testing with pins. A misconception is that you need to use a picture that’s on the website as the the actual pin. You actually don’t.

    As long as you’ve uploaded your photos onto Pinterest you can choose the URL that the pin needs to redirect to. If you get more clicks for one pin compared to the other…booyah you’ve found a winning pin.

    Here’s a trick that Sephora used to get more clicks. On the left hand side is the pin, and on the right hand side is the actual image once the pin has been clicked on.

    Notice how Sephora optimizes their Pinterest photos, but it redirects to to their site image after. This is a smart Pinterest marketing technique.

    Metrics and Outcomes for Brand Awareness and Engagement

    1) Find out which pins are driving high levels of engagement by looking at the number of repins for those pins and find out why this may be the case. But don’t mistaken repins as a solid measurement because it still needs to be in context with your business goals.

    For example, one of the most pinned images I have on one of my boards is a beautiful vacation spot. It has been repinned directly from my board 101 times and liked 20 times. That might sound good, but when I started that board I suffered from the “Go with what’s popular syndrome.” And I’ll be deleting that board within a week after doing some auditing on my own strategy. Vacations have very little to do with my digital marketing company or MCNG’s brand.

    What you want to be able to do is use analytics tools like Pinleague to examine what content on specific boards are being repinned and notice if there are any common patterns or themes that reappear within those pins.

    Pinleague can also tell you engagement levels, such as the number of repins per pin per follower. So if you get a high engagement level, then the content on your particular board is engaging and viral. Low levels of engagement indicate that the board is not worth sharing with others.

    Other analytic programs like Curlate and Piquora can provide helpful assistance for this area.

    Pinleague has a 14 day free trial, and I highly encourage you to sign up for an account to see what their different analytics are like. Piquora and Curalate are focused on enterprise level management.

    2) How many people are visiting your site because of Pinterest? You want to be able to know if people are willing to click on your pins to visit the site. This will determine whether someone was truly interested in your visual content.

    From that point on you can also discover the bounce rate, pages they visit, and time spent to truly understand if the pins are meeting the intent of the clicker.

    The number of new visitors will probably be a good metric for brands that are looking to increase awareness of their site. This can be especially helpful for bloggers.

    3) Measure the number of followers for your branded boards. The number of followers can be very tricky to measure and often misleading in terms of total followers and here’s why.

    The number of followers that a person has on Pinterest doesn’t mean that that person has that many people following all their boards, that’s the number of people who have followed at least one board. They could have followed one, two, or five. So this isn’t a perfect metric to use.

    If we used the above method and metric, community boards, indirectly, add followers to your account as well. But Pinterest can’t tell you if there’s an overlap of followers.

    Here’s what I mean. At this moment it’s reported that I have 560 followers for MCNG’s Pinterest account. In reality, I also have an additional 3945 followers for the community board “Words of Wisdom” because that’s how many people follow that board, I have an additional 691 followers for the Digital Marketing blogs, and I have another 1727 followers for the Creative Ads board. So I have approximately close to 7000 followers.

    Here’s the rub with community boards, if someone follows a community board through your Pinterest account, it doesn’t register as your follower, it registers the follower for the creator of that account. This leads to some inaccuracy regarding the number of followers that you have.

    With some margin of error (because some of the followers may actually overlap with your boards) your total follower count should actually include the community boards, because the moment you post something on those community boards, you’re exposed your pin to that many more followers.
    This is not a perfect calculation and should be taken with a grain of salt. You should include your followers, and the followers of different community boards.

    In my opinion, the better way to go is to count the number of followers that you have for each niche board that matters to your brand engagement, because I know that a vacation board doesn’t help drive the targetted followers that I’m looking for. But my board on Pinterest Tips, Social Media Marketing, and MCNG Marketing blog posts, those follower counts do interest me, because these are brand building boards.

    I know that’s a lot to take in, but I want your businesses to use Pinterest the right way from the very start. Pillar 2 of 5 of Pintalysis will be discussing visually optimizing your boards and your pins for engagement.

    If you don’t want to miss out on this information, then sign up for our e-mail below. And feel free to leave a comment about the post.