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The Pinterest SEO Checklist: 5 Essential Items to Maximize Your Organic Visibility

Find out the five essential items to maximize your organic visibility. Article written by Adam Bullock of MKG Media Group. pinterest-seo-checklist-5-essential-items-maximize-organic-visibility

Big thank you to Adam Bullock, Content Strategy Expert at  MKG Media Group, for this wonderful article. Read on to get your SEO Pinterest checklist.


Chances are you’ve taken the plunge into the beautiful visual world that is Pinterest. You’re not alone – (roughly) 69,999,999 other people have. Pinterest has shifted from “that one social network with boards” to a creative way to engage fans for brands and companies. As the world has shifted more towards visual media (just see recent interface updates from Twitter and Facebook), it only plays into Pinterest’s core strength of being highly visual.

It seems as if Pinterest is popping up more frequently in search result pages, which means it’s an incredible opportunity to capture another result for your company’s highly valued keyword! If you already own a highly coveted organic result, a Pinterest result only boosts your presence on a SERP. And if you’re having trouble having your website rank for a keyword, optimizing a Pinterest account or board can be just the ticket to breaking onto that first page!

So how do you optimize a Pinterest account for organic rankings?

Read on for the Pinterest SEO Checklist – five essential items to maximize your organic visibility (and, if you’re lucky, a bonus item or two!).

1) Board Name

It’s easy to create a wacky board name. Or a punny board name. But your board name is essentially a title tag. It’s that important! The keyword you’re looking to rank for needs to be in the title of the board and it needs to be at the beginning of the title.

Looking for a quick SEO win?

Find a long-tail keyword with not much competition and shoot for it.

Let’s say you own a boat company. And your boat company specializes in boat repair. Find a long-tail keyword with some traffic and go get that traffic!

Affordable Boat Repair: Fixing One Hull of a Problem

I like puns.

2) Board Description

If the board name is essentially a title tag, the board description is, you guessed it, essentially a description tag. It needs to be full of keyword-rich copy. Also, this bit of text will show up as the “flavor” text in the results on a SERP page, so include some kind of call to action. A good description using the board example above:

Pictures of our projects: affordable boat repair has never looked so good! McGill’s Boat Repair: we’ll repair your boat and get it back on the water in no time! Seas the day!

I have a pun problem.

3) Verify Your Website

Verifying your website with Pinterest gives you a little check mark next to your name in search results by pinner.

How to SEO Your Pinterest Account by Adam Bullock

This helps stand-out in search results,and it adds an extra layer of trust.

In addition, it gives you access to Pinterest Analytics. This gives you killer information like which pins of yours are getting the most repins (aka your model of which all future pins should be using), which pins are providing the most clicks (the next model all future pins should be using) and more.

Google Analytics is essential for your website. Pinterest Analytics is essential for your Pinterest account.

4) Use Keywords for Image Alt Tags

SEO professionals know that alt tags for images are prime spots for keywords. SEO professionals who know how Pinterest work PREACH about keywords for alt tags, and here’s why:

When somebody pins that page, Pinterest automatically places the alt tag as a pin’s description.

This is further linking your website with a specific keyword, which is a good thing!

5) Perform Pinterest Category Research

Like keyword research for SEO, you should be performing Pinterest category research. And not just category research, I like to start typing in keywords to see what Pinterest is going to suggest to its users to search.

Using the Search Box on Pinterest can help you find keywords

Because, when it comes down to it, you should be adding relevant pins and boards where Pinterest is funneling searchers.

And there you have it! Five essential items for maxi-

But Wait There's More

Bonus! 6) 200 Words is a Pin Description’s Sweet Spot

Dan Zarrella, social media scientist, performed analysis on 11,000 different pins and found that 200 characters is a sweet spot for pin descriptions. His post is one you should not miss!

Bonus! 7) Always Link Back to Your Site Whenever Possible

Before any SEO pros remind me that Pinterest is nofollow, yes, I understand that. But that doesn’t mean you should use link shorteners like or! Always link back to your site. Link shorteners can sometimes look spammy and nobody wants that. With a clean URL structure to a legitimate website, your links will get clicks and Google will like that. Always link back to your site whenever you can.

Pinterest SEO Checklist

Board Name with Keyword in Title
Keyword-Rich Board Description
Website is Verified
Your Website has Keywords for All Image Alt-Tags
You’ve Performed Pinterest Category Research
Your Pins have 200-Word Descriptions
Links to Your Site are Everywhere and Not Shortened

To recap: Pinterest is an awesome social network. It gives organizations a unique platform to engage and connect with their audience, especially with the right Pinterest strategy for business in place. In order to maximize the organic visibility at the same time, make sure each box is checked from the above Pinterest SEO Checklist.

AdamAdam Bullock is the Content Strategy Expert for MKG Media Group, a nimble digital ad agency out of San Francisco, California. When he’s not helping MKG clients amplify their awesomeness, he’s on Twitter at @OriginalAdMan rambling about Vancouver Canucks hockey or marketing.

Breaking News! Unlimited Secret Boards on Pinterest

Create an unlimited amount of secret boards on Pinterest. (We know for sure you can create more than six!) Article written by Vincent Ng of I don’t usually write blog posts at 7pm and have them go out fresh, but I really wanted to share some excellent news for people who love to use secret boards.

Pinterest users are now allowed to create unlimited secret boards. I don’t know if this feature has been rolled out to everyone on Pinterest yet, or if it’s something that’s just in the testing, but I do know that this was one of the most requested features on the visual social network.

Create as Many Secret Boards on Pinterest

Here’s a screen capture of my MCNG Pinterest account that shows that I have 11 secret boards. When Pinterest first started out with secret boards, users were only allowed to create three, and then Pinterest eventually bumped that up to six, but now I don’t know if there is a limit. It could be a lot, but I didn’t want to keep creating secret boards to find out what the limit was.

Create UNLIMITED secret boards on Pinterest now.

Downfall of Secret Boards

While I love that we can all create more secret boards now, the only problem is that if you create too many is that you can’t actually move them with your mouse on the desktop version of Pinterest. This means if you’re planning on using Pinterest as a tool for a lot of planning then you may have to dig through the mess to find the one you’re looking for.

What Does that Mean For Me and You

Well depending on what your goals are, there’s actually a lot that you can do with secret boards. With more secret boards you can actually use it to track more competitors without them knowing. You can pin their pins onto your secret boards and make notes in the descriptions. This way you can see if there are patterns to their popular pins.

For businesses it means that they can use Pinterest as a visual tool to plan out multiple projects. These pins which should NOT reveal confidential information may be used to plan out projects in the upcoming months. Such as sketches for retail displays, or sharing helpful articles. Just make sure that it’s information that’s not going to get people into any trouble if it’s leaked.

And remember that secret boards can act as secret group boards as well, if you need more than one team member to access them.

Whatever it is that you decide to do, secret boards are a great way to plan and organize information.

On a personal note, now I can plan out multiple itineraries for my future trips. I know I’m going to Japan for sure, and will be adding Brazil on the list.

What about yourself, now that you have the choice of unlimited boards, how are you going to use them for yourself or your business?


Look for my new e-book coming out Pinterest to Profits with Pintalysis. The book will be selling for $29.97 and will be 150 pages long and include 5 bonus videos. If you would like to order your advanced copy for $14.97 then please feel free to e-mail me at This Pinterest marketing book will be coming out at the beginning of April. Very excited about it!

Best Ways to Use Hashtags on Pinterest

Best Ways to Use Hashtags With Pinterest

There are always hot topics about Pinterest that people want to know about. They want to know how to get their pins to show up in Pinterest search results or how to drive more web traffic to their blog. There’s no doubt that one of the most controversial topics that I have come across Pinterest marketing is the use of hashtags.

What is a Hashtag?

Let’s start off with what a hashtag is. A hashtag is simply this -> #. You’ll see these across a variety of different social networks like Twitter, Instagram, Google Plus, and occasionally on Facebook as well. When Pinterest first came out in 2010 there was a lot of confusion about hashtags and how they were being used in Pinterest.

Many marketers assumed that by inserting # in their description that their pins would automatically pop up in search results for Pinterest, similar to the way that Twitter’s search works. But this was not the case, and soon a war on how to effectively use them ensued.

As the years have gone by, more and more brands are starting to use hashtags the smart way. Here are seven tips for using hashtags on Pinterest.

Hashtags Lead to Search Results for that Keyword

When you put a # in your pin’s description it will become bolded in the pin’s description when people are viewing them on the desktop version of Pinterest. This allows people to click on the # which leads to search results for Pins that may or may not contain that hashtag.

Usually the results that are shown are a mish mash of pins that contain the words used in the hashtag. I typed in #GardeningTips onto the desktop version of Pinterest and here were some of the results that were shown.

Hashtags on Pinterest - 7 Tips You Need to Know

Notice that some of the results show #GardeningTips, but other pins contain Gardening tips, some have Gardening-tips, and some of the don’t even have the keywords in them.

Not all Hashtags will be Indexed

Just because you put a hashtag in a pin’s description doesn’t automatically mean that it will show up in search results for that hashtag. Pinterest operates very different from Twitter.

To find out how keywords and hashtags are indexed within Pinterest search results, read my article 4 Tips to Make Your Pins more Searchable on Pinterest.

Hashtags May Lead People Away from Your Pin

A major con of having a hashtag on Pinterest is that it does lead people to search results for the keyword associated with that hashtag. Let’s say that I see your pin about gardening tips, I find the pin has the hashtag #gardeningtips and I click on it.

That click then leads me to search results for that #. And since not all hashtags are indexed, the person that clicked on your hashtag has now been taken away from your pin and now is browsing someone else’s pin.

This can be extremely troublesome when someone has click to enlarge a pin, and is seconds away from clicking on it again to be redirected to your website, only to be intrigued by the hashtag and clicks on it to disappear to a whole new set of results.

Hashtags Are Clickable on Mobile Apps

You may read some older articles about Pinterest that mention how hashtags aren’t clickable on Pinterest apps. But from my understanding in 2015, this all changed.

Hashtags are clickable on iOS and Android devices when a person does a close up of a pin and scroll’s down to the pin description area.

Don’t Overuse Hashtags

You’ll still see this practice occur where there are pins that use dozens of hashtags in their descriptions. While this may be a popular practice on Instagram to get more followers, it can be annoying for users of Pinterest and poor etiquette.

Pinterest has officially come out saying that if you do put too many hashtags in your pin description it could actually demote the pin’s search ranking.  (Thanks to Kelly Lieberman from #PinChat for sharing that article.)

Create a Unique Hashtag For Your Business

If you do want to use a hashtag for your business ensure that it’s a unique one. Try to avoid using common search terms that thousands of other pinners have used. This way when you create you own unique hashtag, and people do click on it, it will lead back to search results that are about your blog posts or products.

To help promote my upcoming book Pinterest to Profits with Pintalysis, I’ll be using the #Pintalysis in pin descriptions that are being used to promote that book since Pintalysis is a unique word.

Don’t Use Hashtags in Board and Account Descriptions

You’ll see some Pinterest boards have hashtags in their pin descriptions. Hashtags in Pinterest board descriptions are not helpful because people rarely search for boards by using hashtags in front of them.

And having them in your board descriptions and are detrimental to Google search results.

Best Ways to Use Hashtags with Pinterest by Vincent Ng of

Avoid using hashtags in your Pinterest board and account descriptions.

Boards on Pinterest can rank very well on Google, but they have to have keywords that people are searching for with the search engine. When was the last time you decided to type into Google #YourSearchTerm? I would imagine close to never.

Leave out the hashtags in your business name and board names and descriptions to help them rank higher in Google search results for terms you want to be searched for.

As an interesting side note, if you enjoy using Pinterest a lot for your personal use, and there’s a particular board that you enjoy pinning to, then consider putting the # in front of the board name. This might be #Favourite Board. Since Pinterest shows boards to pin to in an alphabetical order, board names that have the # in front of their name generally show up at the top of the list before the rest.

Use a Branded Hashtag with Your Promoted Pins

Advertising on Pinterest is here, and if you’re planning on using Promoted Pins for your business one of the no-no’s of advertising with Pinterest is that they don’t allow more than one hashtag in the pin description.

I’m not suggesting it’s necessary, but I understand that sometimes you want to use a hashtag to have a cohesive social media strategy.

And if you do decide you want to use a hashtag in your pin description it should be branded, no generic hashtags such as #travel or #love. Most likely Pinterest is not going to approve of these pins.

Have you been using hashtags in creative ways with Pinterest? Leave a comment and share with other members of the community.

10 Ways E-commerce Sites Can Use Pinterest to Increase Sales

Pinterest Marketing: 10 Ways to Increase E-commerc Sales with Pinterest by

It was announced that Pinterest received an additional $225 million in funding, giving the “start up” an evaluation of $3.8 billion dollars. While the social network continues to expand globally, and the release of their limited API, e-commerce businesses that are not yet active on Pinterest NEED to make it a part of their short and long term marketing strategy. The site isn’t going away any time soon.

Why is Pinterest so Important To E-commerce Sites?

According to e-commerce site, the average user on Pinterest spent $180 while those on Facebook spent $85. Sephora has reported that their Pinterest users spend 15X more than their Facebook users.

And a recent study conducted by Piquora shows that each pin is worth about 78 cents.

Orglamix, is an online cosmetic company. They followed my Pintalysis marketing model, and was able to see sales increase by 14%, and web traffic by 42% within two weeks. (I’ll be releasing my book, Pintalysis: The Ultimate Pinterest Marketing Blueprint before the end of March).

While these stats may not be applicable to all e-commerce businesses, it would be silly to ignore that Pinterest is a power house when it comes to driving e-commerce sales. And I’m going to show you ten ways to drive more sales with Pinterest.

10 Ways To Get Drive More Sales With Pinterest For Your E-commerce Site

1) Verify Your Business E-commerce Site with Pinterest

If you run an e-commerce site, it’s vital that you verify your website with Pinterest. The biggest reason you want to do this is to prevent copycat fraud.

There are some smart people that can make e-commerce sites look exactly like yours, but sell copycat products without you even your business knowing it. By verifying your website with Pinterest this can give consumers the confidence to know that you’re in control of the account and not some fraudster.

To find out how to verify your site visit:

2) Carefully Plan Out What you Want to Sell on Pinterest

One of the biggest mistakes, and I still see this, is that businesses are creating Pinterest accounts that contain popular topics on them that have no relation to their business whatsoever. If your site is designed to sell handmade pottery, then don’t have a board of travel destinations.

Yes you will attract more followers by having popular board topics, but you’re attracting the wrong type of followers. If you wanted to get travel advice for your next trip, would you go to a pottery shop?

A good Pinterest account for an e-commerce business acts like your second e-commerce site. You need to carefully think about the categories or boards that you want to create, as well as decide what type of products from your e-commerce site that you want to put under those boards.

You need to ask yourself, “How would this particular pin be of use to my ideal customers?”

If you have a brand that is not well known, then I advise creating a board that allows you to show off your products as well as pins that relate to your product category. So if you happen to be selling handmade pottery, consider having pins that show off pottery tools, or pins of rooms that incorporate pottery into their decorations. This strategy is also suggested for brands that are strong but have trouble producing a lot of visual content.

Companies like Ahalogy can be of assistance. This is an enterprise solution where a business can pin from other users without the concern of copyright.

If your brand is extremely strong, and it has a strong and loyal community, like the cosmetic company, Sephora, or Marvel Entertainment, then creating your own pins may be the best way to go. This will also help reduce any copyright issues, minimizing your social media risks.

Another option is co-branding. Co-branding is the amalgamation of creating Pinterest boards with community members and other businesses. A good example of an e-commerce site that does this is what Etsy. They often have guest pinners who share their personal favourite items that they’ve found on Etsy. Their guest pinners have included influential bloggers as well as editors of well known magazines.

How to use Pinterest with your E-commerce site by Vincent Ng of

3) Create Stunning Visual Content

The best way to get your pins to spread around the world of Pinterest is to create stunningly beautiful pictures. Everyone loves beautiful pictures and great beauty can help spread content around Pinterest very fast.

Curalate did a study that showed that pins with reds, and earthy colours, a full background (very little white space) and and had a ratio of 2:3 (width:length pixel ratio) got repinned more often.

But the best thing you can do for your business is to do testing. A Pinterest analytics program like Tailwind will be able to give you data on which pins are popular.

4) Create Helpful Pins

Not all pins need to be beautiful, in fact many pins that go viral on Pinterest are every day how to’s. If you have a product that can solve someone’s pain, and you’re able to show it through a instructograph, or show a picture with a tip, then you’re much more likely to convert lookeeloos into buyers of your product.

Here’s a great example of an instructograph created by Bridgman’s, a farming equipment company located in the United Kingdom. While they don’t sell products online, you can’t but be inspired by this wonderful indstructograph and wonder where to get these gardening supplies to start your own green growing project.

Pinterest Marketing: Instuctograph are excellent use for driving traffic to an e-commerce site's blog. Learn more about how e-commerce sites can use Pinterest at

5) Bait and Switch Your Pictures

It’s not what you think. What I mean by bait and switch is that you don’t have to use the same photo you have on your e-commerce product page as you do for your Pinterest page. One of the best parts about Pinterest that’s amazing for e-commerce sites is that you can display an amazing product shot on Pinterest that leads back to your e-commerce site. Big companies like Sephora have been using this trick to lure people back to their site.

All you need to do is edit the pin, and change the url in the source box.

10 Ways to Increase Sales for your E-commerce site with Pinterest by Vincent Ng of

6) Change Your Pins to Rich Product Pins

One of the best things that Pinterest came out with is the rich pin validator for e-commerce sites. This adds an even more secure layer against fraudsters. Product pins offer additional information that’s linked back to information from your website. Information such as price and availability of the product. This way when that information changes on your website, all the rich pins that contain that information will change as well.

10 Ways to increase Your E-commerce Sales with Pinterest by Vincent Ng of

Piquora reported that some brands that used rich pins found an 82% higher increase for repin/pin ratio compared to brands that did not use rich pins.

You and your website developers can read up on the full study by Piquora at this site:

7) Ensure your Website is Mobile Friendly

For the first time in Pinterest’s history, web traffic from desktops actually dropped back in the summer of 2013. The reason why this happened is because there’s been a migration of people using Pinterest on desktop to Pinterest on mobile. According to AddThis, Pinterest received almost 50% of mobile shares on iPads, and more than half of Pinterest’s traffic comes from mobile devices.

So if people are clicking on your Pinterest pins, and they get led back to an unfriendly mobile site you’re guaranteed to lose the sale.

8) Have a Pin It Button on Your Site

Depending on the type of platform you use, it’s a must that you have a Pin it button for your e-commerce site. If you have a Shopify site, then this can be done with ease. But if you don’t and may need a little programming then Pinterest offers codes to help you with that. It’s always best to check with your backend website programmer to see how to best execute this.

Indigo Canada, a company that focuses around selling books, was looking for a way to boost business online. They incorporated a Pinterest share button on their site, and saw their conversions jump to 50% and social sharing double. Now that’s phenomenal.

The reason you want to be able to do this is because it allows for people to do marketing on your behalf. Before people had to share web addresses directly, but now customers can show visuals of your product 24/7.

9) Consider Using Animated Gifs for Your Products

When it comes to animated Gifs, Tubmlr is the ruler of all visual social media, but Pinterest announced that they are now allowing animated gifs onto their Pinterest feeds. This is great news for e-commerce sites that want to display their products in a more lively manner without the use of video.

The great advantage of having gifs is that you’re able to show off different products in a short time, but within one pin.

Wantering is a great e-commerce site that allows you to view styles of clothing from over a hundred online stores. They’ve done something that’s very smart. They allow for viewers on a website to create gifs and then share them on Tumblr and Pinterest.

10) Pin Consistently

Pinning consistently throughout the day is a big plus for e-commerce sites. E-commerce doesn’t stop doing business at night, and neither should your site. For some great results I suggest pinning 10-15 times a day. For the best results (and if you have large marketing team) consider doing it 20-25 times, and have it spread throughout the day. You can use a Pinterest scheduling tool like Tailwind to assist you in spreading out content through out the day.

Do you have any helpful tips for using Pinterest to help e-commerce sales? Feel free to share in the comments.

What you Need to Know About Gifs on Pinterest

How Business can use Gifs on Pinterest by
Pinterest announced that they are rolling out gifs on their Pinterest feed, which could pose a challenge to Tubmlr, which has been known as THE gift visual social network.

What You Need to Know about gifs and Pinterest:

1) Gifs Can be used for Short Animation On Pinterest

The big advantage of gifs compared to other image formats is that you’re able to create animated pins, or motion pins. This was considered the norm before Vine and Instagram videos took place. They were short, often amusing and now they can be played on Pinterest.

Here’s what they look like on Pinterest for desktop. You’ll clearly see the gif at the bottom left hand corner. If you’re planning to use a lot gifs for your marketing, avoid placing text on the bottom left.

What you need to know about Gifs on Pinterest by Vincent Ng of

All you have to do is go to the desktop version of Pinterest and search for the term gif to see a lot of examples.

2) Gifs Are Clickable on the Desktop Version of Pinterest

UPDATE: I’ve updated this part of the article from the past. When gifs first came out on Pinterest they weren’t clickable, however this has all changed and gifs are now clickable back to the website on the desktop version of Pinterest.

This is amazing, as you can now show off a wide variety of products in a short time, and still have them all clicking back on your website. Imagine now being able to show off ten pairs of shoes in one Pinterest pin, than just showing off one.

3) Gifs on iPad for Pinterest

Unlike the destkop version of Pinterest where pins that are gifs are clearly labelled, it’s currently not like that on the iPad. It actually looks like a regular pin, and there’s no way to get the animation started. So in this case since the gifs can’t animate on iPad they operate as static pictures.

And if you click on the gif, you’ll find that the gif WILL lead back to the directed website.

4) Gifs on Android for Pinterest

Gifs on Android devices operate the same way as the iPad device. There’s no visuals that indicate that a pin is a gif. And when you click on it, or tap on it, it will redirect to the designated website.

What this means for Businesses on Pinterest

If your business is ready to launch into the world of gifs on Pinterest then you need to consider a few things before you jump in.

1) Remember that the majority of users on Pinterest are actually mobile users. This means that not everyone is going to see your animated gif, BUT they will see the first frame. So make sure that the first frame of the gif is visually optimized.

2) If you want to get people back to your site, then make sure you don’t use animated gifs as your pins.

3) Use gifs as a way of brand building and engagement. Gifs are a great way to entertain your consumers and build your brand. If you have a large established brand and don’t need more people to visit your website, then this is definitely a way to go.

General Electric’s Pinterest page has already started doing this. In all fairness, they’ve been doing gifs on Tumblr, so they’ve got a good head start compared to some brands when it comes to gif building. Click on the pin to see what the animated gif looks like, and remember that you’ll only see it in action if you’re using the destkop version of Pinterest.

Do you plan to use animated gifs for your business on Pinterest? If so, how?

Want to know ow to boost your profits with Pinterest for 2014? Cynthia Sanchez from Oh So Pinteresting and myself are teaming up to bring you a one of a kind live online workshop. We’ll be teaching you how to get more followers, and generate more new traffic to your website. The workshop is close to 75% sold out already and starts January 29th. Don’t delay register for the live course today here.

Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

How to Create Pinterest Newsletters with Mailchimp

How to Easily Create Pinterest Newsletters with Mailchimp by

UPDATE: Thanks so much for taking the time to visit my page. Unfortunately the advice that you see on this page is no longer valid, as it seems that MailChimp has discontinued their Pinterest Chimplet tool and so the following method does not work now. 

Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

1) To integrate Pinterest with Mailchimp visit

How to Integrate Mailchimp with Pinterest by

2) Put in your Pinterest username.

Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

3) Choose the style that you want for your Mailchimp newsletter campaign.

If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

How to Integrate Mailchimp with Pinterest by

For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

How to Customize Your Pinterest Integration with Mailchimp

The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

Question: I don’t want so many pins showing up for the newsletter?

Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

What will happen is that pins will naturally move up from that point.

Question: Can I move the order of the pins around in the Mailchimp Newsletter?

Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

How to Integrate Mailchimp with Pinterest by


How to Integrate Pinterest with Mailchimp by

Question: Can I change the description in the pins in the e-mail?

Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

Question: Can I change the design of the template?

Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

So will you be testing out this method of sending newsletters? Feel free to leave a comment.


I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

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