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Breaking News! Unlimited Secret Boards on Pinterest

Create an unlimited amount of secret boards on Pinterest. (We know for sure you can create more than six!) Article written by Vincent Ng of MCNGmarketing.com I don’t usually write blog posts at 7pm and have them go out fresh, but I really wanted to share some excellent news for people who love to use secret boards.

Pinterest users are now allowed to create unlimited secret boards. I don’t know if this feature has been rolled out to everyone on Pinterest yet, or if it’s something that’s just in the testing, but I do know that this was one of the most requested features on the visual social network.

Create as Many Secret Boards on Pinterest

Here’s a screen capture of my MCNG Pinterest account that shows that I have 11 secret boards. When Pinterest first started out with secret boards, users were only allowed to create three, and then Pinterest eventually bumped that up to six, but now I don’t know if there is a limit. It could be a lot, but I didn’t want to keep creating secret boards to find out what the limit was.

Create UNLIMITED secret boards on Pinterest now.

Downfall of Secret Boards

While I love that we can all create more secret boards now, the only problem is that if you create too many is that you can’t actually move them with your mouse on the desktop version of Pinterest. This means if you’re planning on using Pinterest as a tool for a lot of planning then you may have to dig through the mess to find the one you’re looking for.

What Does that Mean For Me and You

Well depending on what your goals are, there’s actually a lot that you can do with secret boards. With more secret boards you can actually use it to track more competitors without them knowing. You can pin their pins onto your secret boards and make notes in the descriptions. This way you can see if there are patterns to their popular pins.

For businesses it means that they can use Pinterest as a visual tool to plan out multiple projects. These pins which should NOT reveal confidential information may be used to plan out projects in the upcoming months. Such as sketches for retail displays, or sharing helpful articles. Just make sure that it’s information that’s not going to get people into any trouble if it’s leaked.

And remember that secret boards can act as secret group boards as well, if you need more than one team member to access them.

Whatever it is that you decide to do, secret boards are a great way to plan and organize information.

On a personal note, now I can plan out multiple itineraries for my future trips. I know I’m going to Japan for sure, and will be adding Brazil on the list.

What about yourself, now that you have the choice of unlimited boards, how are you going to use them for yourself or your business?

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Look for my new e-book coming out Pinterest to Profits with Pintalysis. The book will be selling for $29.97 and will be 150 pages long and include 5 bonus videos. If you would like to order your advanced copy for $14.97 then please feel free to e-mail me at vince@mcngmarketing.com This Pinterest marketing book will be coming out at the beginning of April. Very excited about it!

Best Ways to Use Hashtags on Pinterest

Best Ways to Use Hashtags With Pinterest

I’m really proud and happy to have assisted Cynthia Sanchez with her Business for Pinterest workshop series this past month.

There always hot topics about Pinterest that people want to know about. They want to know how to get their pins to show up in Pinterest search results, or how to drive more web traffic to their blog. There’s no doubt that one of the most controversial topics that have come across Pinterest marketing is the use of hashtags.

What is a Hashtag?

Let’s start off with what a hashtag is. A hashtag is simply this #. You’ll see these across a variety of different social networks like Twitter, Google Plus, and occasionally on Facebook as well. When Pinterest first came out in 2010 there was a lot of confusion about hashtags and how they were being used in Pinterest.

Many marketers assumed that by inserting # in their description that they would automatically pop up in search results for Pinterest, similar to the way that Twitter’s search works. But this was not the case, and soon a war on how to effectively use them ensued.

As the years have gone by, more and more brands are starting to use hashtags the smart way. Here are seven tips for using hashtags on Pinterest.

Hashtags Lead to Search Results for that Keyword

When you put a # in your pin’s description it will become bolded in the pin’s description when people are viewing them on the desktop version of Pinterest. This allows people to click on the # which leads to search results for Pins that may or may not contain that hashtag.

Usually the results that are shown are a mish mash of pins that contain the words used in the hashtag. I typed in #GardeningTips onto the desktop version of Pinterest and here were some of the results that were shown.

Hashtags on Pinterest - 7 Tips You Need to Know

Notice that some of the results show #GardeningTips, but other pins contain Gardening tips, some have Gardening-tips, and some of the don’t even have the keywords in them.

Not all Hashtags will be Indexed

Just because you put a hashtag in a pin’s description doesn’t automatically mean that it will show up in search results for that hashtag. Pinterest operates very different from Twitter.

To find out how keywords and hashtags are indexed within Pinterest search results, read my article 4 Tips to Make Your Pins more Searchable on Pinterest.

Hashtags May Lead People Away from Your Pin

A major con of having a hashtag on Pinterest is that it does lead people to search results for the keyword associated with that hashtag. Let’s say that I see your pin about gardening tips, I find the pin has the hashtag #gardeningtips and I click on it.

That click then leads me to search results for that #. And since not all hashtags are indexed, the person that clicked on your hashtag has now been taken away from your pin and now is browsing someone else’s pin.

This can be extremely troublesome when someone has click to enlarge a pin, and is seconds away from clicking on it again to be redirected to your website, only to be intrigued by the hashtag and clicks on it to disappear to a whole new set of results.

Hashtags are not Clickable on Mobile Apps

A big mistake on Pinterest is to assume that it works the same across all their different platforms. But Pinterest operates very differently from their internet versions compared to their mobile apps. One of the biggest differences between the mobile apps and the internet versions is that hashtags are not clickable on mobile apps.

While Pinterest has not given the exact number of people who use Pinterest mobile apps, we do know that 75% of all daily traffic comes from mobile apps according to article by TechCrunch.

This is important because too many hashtags written in a description can make it look cluttered and turn people off from clicking. Which leads us to the next tip.

Don’t Overuse Hashtags

You’ll still see this practice occur where there are pins that use dozens of hashtags in their descriptions. While this may be a popular practice on Instagram to get more followers, it can be annoying for users of Pinterest and poor etiquette.

Create a Unique Hashtag For Your Business

If you do want to use a hashtag for your business ensure that it’s a unique one. Try to avoid using common search terms that thousands of other pinners have used. This way when you create you own unique hashtag, when people do click on it, it will lead back to search results that are about your blog posts or products.

To help promote my upcoming book Pinterest to Profits with Pintalysis, I’ll be using the #Pintalysis in pin descriptions that are being used to promote that book since Pintalysis is a unique word.

Don’t Use Hashtags in Board and Account Descriptions

You’ll see some Pinterest boards have hashtags in their pin descriptions. Hashtags in Pinterest board descriptions are not helpful because people rarely search for boards by using hashtags in front of them.

And having them in your board descriptions and are detrimental to Google search results.

Best Ways to Use Hashtags with Pinterest by Vincent Ng of MCGNmarketing.com


Avoid using hashtag in your Pinterest board and account descriptions.

Boards on Pinterest can rank very well on Google, but they have to have keywords that people are searching for with the search engine. When was the last time you decided to type into Google #YourSearchTerm? I would imagine close to never.

Leave out the hashtags in your business name and board names and descriptions to help them rank higher in Google search results for terms you want to be searched for.

Have you been using hashtags in creative ways with Pinterest? Leave a comment and share with other members of the community.

10 Ways E-commerce Sites Can Use Pinterest to Increase Sales

Pinterest Marketing: 10 Ways to Increase E-commerc Sales with Pinterest by MCNGmarketing.com

It was announced that Pinterest received an additional $225 million in funding, giving the “start up” an evaluation of $3.8 billion dollars. While the social network continues to expand globally, and the release of their limited API, e-commerce businesses that are not yet active on Pinterest NEED to make it a part of their short and long term marketing strategy. The site isn’t going away any time soon.

Why is Pinterest so Important To E-commerce Sites?

According to e-commerce site Bottica.com, the average user on Pinterest spent $180 while those on Facebook spent $85. Sephora has reported that their Pinterest users spend 15X more than their Facebook users.

And a recent study conducted by Piquora shows that each pin is worth about 78 cents.

Orglamix, is an online cosmetic company. They followed my Pintalysis marketing model, and was able to see sales increase by 14%, and web traffic by 42% within two weeks. (I’ll be releasing my book, Pintalysis: The Ultimate Pinterest Marketing Blueprint before the end of March).

While these stats may not be applicable to all e-commerce businesses, it would be silly to ignore that Pinterest is a power house when it comes to driving e-commerce sales. And I’m going to show you ten ways to drive more sales with Pinterest.

10 Ways To Get Drive More Sales With Pinterest For Your E-commerce Site

1) Verify Your Business E-commerce Site with Pinterest

If you run an e-commerce site, it’s vital that you verify your website with Pinterest. The biggest reason you want to do this is to prevent copycat fraud.

There are some smart people that can make e-commerce sites look exactly like yours, but sell copycat products without you even your business knowing it. By verifying your website with Pinterest this can give consumers the confidence to know that you’re in control of the account and not some fraudster.

To find out how to verify your site visit: http://business.pinterest.com/verify/

2) Carefully Plan Out What you Want to Sell on Pinterest

One of the biggest mistakes, and I still see this, is that businesses are creating Pinterest accounts that contain popular topics on them that have no relation to their business whatsoever. If your site is designed to sell handmade pottery, then don’t have a board of travel destinations.

Yes you will attract more followers by having popular board topics, but you’re attracting the wrong type of followers. If you wanted to get travel advice for your next trip, would you go to a pottery shop?

A good Pinterest account for an e-commerce business acts like your second e-commerce site. You need to carefully think about the categories or boards that you want to create, as well as decide what type of products from your e-commerce site that you want to put under those boards.

You need to ask yourself, “How would this particular pin be of use to my ideal customers?”

If you have a brand that is not well known, then I advise creating a board that allows you to show off your products as well as pins that relate to your product category. So if you happen to be selling handmade pottery, consider having pins that show off pottery tools, or pins of rooms that incorporate pottery into their decorations. This strategy is also suggested for brands that are strong but have trouble producing a lot of visual content.

Companies like Ahalogy can be of assistance. This is an enterprise solution where a business can pin from other users without the concern of copyright.

If your brand is extremely strong, and it has a strong and loyal community, like the cosmetic company, Sephora, or Marvel Entertainment, then creating your own pins may be the best way to go. This will also help reduce any copyright issues, minimizing your social media risks.

Another option is co-branding. Co-branding is the amalgamation of creating Pinterest boards with community members and other businesses. A good example of an e-commerce site that does this is what Etsy. They often have guest pinners who share their personal favourite items that they’ve found on Etsy. Their guest pinners have included influential bloggers as well as editors of well known magazines.

How to use Pinterest with your E-commerce site by Vincent Ng of MCNGmarketing.com

3) Create Stunning Visual Content

The best way to get your pins to spread around the world of Pinterest is to create stunningly beautiful pictures. Everyone loves beautiful pictures and great beauty can help spread content around Pinterest very fast.

Curalate did a study that showed that pins with reds, and earthy colours, a full background (very little white space) and and had a ratio of 2:3 (width:length pixel ratio) got repinned more often.

But the best thing you can do for your business is to do testing. A Pinterest analytics program like Tailwind will be able to give you data on which pins are popular.

5) Create Helpful Pins

Not all pins need to be beautiful, in fact many pins that go viral on Pinterest are every day how to’s. If you have a product that can solve someone’s pain, and you’re able to show it through a instructograph, or show a picture with a tip, then you’re much more likely to convert lookeeloos into buyers of your product.

Here’s a great example of an instructograph created by Bridgman’s, a farming equipment company located in the United Kingdom. While they don’t sell products online, you can’t but be inspired by this wonderful indstructograph and wonder where to get these gardening supplies to start your own green growing project.

Pinterest Marketing: Instuctograph are excellent use for driving traffic to an e-commerce site's blog. Learn more about how e-commerce sites can use Pinterest at MCNGmarketing.com

6) Bait and Switch Your Pictures

It’s not what you think. What I mean by bait and switch is that you don’t have to use the same photo you have on your e-commerce product page as you do for your Pinterest page. One of the best parts about Pinterest that’s amazing for e-commerce sites is that you can display an amazing product shot on Pinterest that leads back to your e-commerce site. Big companies like Sephora have been using this trick to lure people back to their site.

All you need to do is edit the pin, and change the url in the source box.

10 Ways to Increase Sales for your E-commerce site with Pinterest by Vincent Ng of MCNGmarketing.com

7) Change Your Pins to Rich Product Pins

One of the best things that Pinterest came out with is the rich pin validator for e-commerce sites. This adds an even more secure layer against fraudsters. Product pins offer additional information that’s linked back to information from your website. Information such as price and availability of the product. This way when that information changes on your website, all the rich pins that contain that information will change as well.

10 Ways to increase Your E-commerce Sales with Pinterest by Vincent Ng of MCNGmarketing.com

Piquora reported that some brands that used rich pins found an 82% higher increase for repin/pin ratio compared to brands that did not use rich pins.

You and your website developers can read up on the full study by Piquora at this site:
http://go.piqora.com/rs/pinfluencer/images/Nov%202013%20Pinterest%20Research%20Report%20Piqora.pdf

8) Ensure your Website is Mobile Friendly

For the first time in Pinterest’s history, web traffic from desktops actually dropped back in the summer of 2013. The reason why this happened is because there’s been a migration of people using Pinterest on desktop to Pinterest on mobile. According to AddThis, Pinterest received almost 50% of mobile shares on iPads, and more than half of Pinterest’s traffic comes from mobile devices.

So if people are clicking on your Pinterest pins, and they get led back to an unfriendly mobile site you’re guaranteed to lose the sale.

9) Have a Pin It Button on Your Site

Depending on the type of platform you use, it’s a must that you have a Pin it button for your e-commerce site. If you have a Shopify site, then this can be done with ease. But if you don’t and may need a little programming then Pinterest offers codes to help you with that. It’s always best to check with your backend website programmer to see how to best execute this.

Indigo Canada, a company that focuses around selling books, was looking for a way to boost business online. They incorporated a Pinterest share button on their site, and saw their conversions jump to 50% and social sharing double. Now that’s phenomenal.

The reason you want to be able to do this is because it allows for people to do marketing on your behalf. Before people had to share web addresses directly, but now customers can show visuals of your product 24/7.

11) Consider Using Animated Gifs for Your Products

When it comes to animated Gifs, Tubmlr is the ruler of all visual social media, but Pinterest announced that they are now allowing animated gifs onto their Pinterest feeds. This is great news for e-commerce sites that want to display their products in a more lively manner without the use of video.

The great advantage of having gifs is that you’re able to show off different products in a short time, but within one pin.

Wantering is a great e-commerce site that allows you to view styles of clothing from over a hundred online stores. They’ve done something that’s very smart. They allow for viewers on a website to create gifs and then share them on Tumblr and Pinterest.

10) Pin Consistently

Pinning consistently throughout the day is a big plus for e-commerce sites. E-commerce doesn’t stop doing business at night, and neither should your site. For some great results I suggest pinning 10-15 times a day. For the best results (and if you have large marketing team) consider doing it 20-25 times, and have it spread throughout the day. You can use a Pinterest scheduling tool like Viral Tag (formerly Pingraphy) to assist you in spreading out content through out the day.

Do you have any helpful tips for using Pinterest to help e-commerce sales? Feel free to share in the comments.

What you Need to Know About Gifs on Pinterest

How Business can use Gifs on Pinterest by MCNGmarketing.com
Pinterest announced that they are rolling out gifs on their Pinterest feed, which could pose a challenge to Tubmlr, which has been known as THE gift visual social network.

What You Need to Know about gifs and Pinterest:

1) Gifs Can be used for Short Animation On Pinterest

The big advantage of gifs compared to other image formats is that you’re able to create animated pins, or motion pins. This was considered the norm before Vine and Instagram videos took place. They were short, often amusing and now they can be played on Pinterest.

Here’s what they look like on Pinterest for desktop. You’ll clearly see the gif at the bottom left hand corner. If you’re planning to use a lot gifs for your marketing, avoid placing text on the bottom left.

What you need to know about Gifs on Pinterest by Vincent Ng of MCNGmarketing.com

All you have to do is go to the desktop version of Pinterest and search for the term gif to see a lot of examples.

2) Gifs Are Clickable on the Desktop Version of Pinterest

UPDATE: I’ve updated this part of the article from the past. When gifs first came out on Pinterest they weren’t clickable, however this has all changed and gifs are now clickable back to the website on the desktop version of Pinterest.

This is amazing, as you can now show off a wide variety of products in a short time, and still have them all clicking back on your website. Imagine now being able to show off ten pairs of shoes in one Pinterest pin, than just showing off one.

3) Gifs on iPad for Pinterest

Unlike the destkop version of Pinterest where pins that are gifs are clearly labelled, it’s currently not like that on the iPad. It actually looks like a regular pin, and there’s no way to get the animation started. So in this case since the gifs can’t animate on iPad they operate as static pictures.

And if you click on the gif, you’ll find that the gif WILL lead back to the directed website.

4) Gifs on Android for Pinterest

Gifs on Android devices operate the same way as the iPad device. There’s no visuals that indicate that a pin is a gif. And when you click on it, or tap on it, it will redirect to the designated website.

What this means for Businesses on Pinterest

If your business is ready to launch into the world of gifs on Pinterest then you need to consider a few things before you jump in.

1) Remember that the majority of users on Pinterest are actually mobile users. This means that not everyone is going to see your animated gif, BUT they will see the first frame. So make sure that the first frame of the gif is visually optimized.

2) If you want to get people back to your site, then make sure you don’t use animated gifs as your pins.

3) Use gifs as a way of brand building and engagement. Gifs are a great way to entertain your consumers and build your brand. If you have a large established brand and don’t need more people to visit your website, then this is definitely a way to go.

General Electric’s Pinterest page has already started doing this. In all fairness, they’ve been doing gifs on Tumblr, so they’ve got a good head start compared to some brands when it comes to gif building. Click on the pin to see what the animated gif looks like, and remember that you’ll only see it in action if you’re using the destkop version of Pinterest.





Do you plan to use animated gifs for your business on Pinterest? If so, how?

Want to know ow to boost your profits with Pinterest for 2014? Cynthia Sanchez from Oh So Pinteresting and myself are teaming up to bring you a one of a kind live online workshop. We’ll be teaching you how to get more followers, and generate more new traffic to your website. The workshop is close to 75% sold out already and starts January 29th. Don’t delay register for the live course today here.

Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

How to Create Pinterest Newsletters with Mailchimp

How to Easily Create Pinterest Newsletters with Mailchimp by www.MCNGmarketing.com

Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

1) To integrate Pinterest with Mailchimp visit http://pinterest.chimplets.com/

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

2) Put in your Pinterest username.

Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

3) Choose the style that you want for your Mailchimp newsletter campaign.

If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

How to Customize Your Pinterest Integration with Mailchimp

The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

Question: I don’t want so many pins showing up for the newsletter?

Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

What will happen is that pins will naturally move up from that point.

Question: Can I move the order of the pins around in the Mailchimp Newsletter?

Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

How to Integrate Mailchimp with Pinterest by www.MCNGMarketing.com

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How to Integrate Pinterest with Mailchimp by www.MCNGmarketing.com

Question: Can I change the description in the pins in the e-mail?

Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

Question: Can I change the design of the template?

Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

So will you be testing out this method of sending newsletters? Feel free to leave a comment.

NEWS ANNOUNCEMENT:

I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

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What You Could Expect from Pinterest in 2014

Top 9 Predictions about Pinterest for 2014


9 Pinterest Predictions for 2014

1) Pinterest Advertising Finally Goes Full Blown

Back in early October 2013, Pinterest made the announcement that they were working on placing advertising in search results. This was known as “Promoted Pins.” It was considered a hot topic among the social media community. Yet, with all the buzz around promoted pins, it seems that no one I know has seen these elusive pins.

With $338 million in funding, there’s no doubt that there’s pressure to start monetizing the site. I would imagine that Pinterest is currently working on partnerships with select retailers and businesses like Zappos and Whole Foods.

This probably won’t kick in until they’ve fully tested out “Related Pins.” Related pins are pins suggested by Pinterest that you may like based on what you search for on Pinterest and what websites you visit. (You can turn off the option of Pinterest knowing what sites you visit, but they can still track your Pinterest search activity. That’s right…there’s no real privacy.)

How to Change Privacy Settings On Pinterest

Pinterest also bought out VisualGraph, a visual recognition engine. Pinterest, for a long time, has relied less and less on text data for search results and more and more on visual data for search results. The Pinterest algorithm associates certain colours and pictures with specific words.

At the moment there are several complaints about how related pins occupy too much of a Pinterest user’s home feed, while other Pinterest accounts have a more balanced approach. Here’s a screen shot of what related pins looks like.

I wasn’t able to find related pins on my Android App. If anybody could let me know if they’ve seen them on the iPad or the iPhone that would be great! (Just let us know in the comments.)

Related Pins have taken over Pinterest's home feed.

2) Additional Rich Pin Content

Rich pins are snippets of information that can be found accompanied by pins. At the moment rich pins are offered for articles, recipes, movies, and places. This additional information can be very useful in having Pinterest users click through on the actual pin.

Rich Pins

Rich Pins can offer an extra advantage by bolding the title of a product, movie, place or article.

Place pins is definitely a great add on for Pinterest, but there are so many different categories that will be able to use rich pin content.

We’re only at the tip of the iceberg. There are still so many ways that Pinterest can take advantage of schemas and OpenGraph tags to provide additional information. I strongly suggest that if you’re into Pinterest to start understanding more about schemas and Opengraph as rich pins are not going away.

I would imagine that many non profits would like to get their hands on creating rich pin data for rich pins created for organizations. Since any rich pin must go through a validation process, it’s going to be checked by someone at Pinterest to make sure that the account isn’t trying to be a copycat.

I would imagine people being reluctant to click on a pin that ask you to donate money, because it can lead to a scam site. But if a rich pin could validate that a pin did officially come from a charity, like the Red Cross organization, then you would feel much more relaxed to donate.

We should be expecting more rich pin type of content for 2014.

3) Crack Down on Pinterest Contests and Sweepstakes

Let’s be honest, if you’ve ever seen those “Pin it to Win it” contests that are out there, and you know the terms and agreements set out by Pinterest, you know that a lot of companies violate those rules. And many still use the “Pin it to Win it” slogan, which is against Pinterest’s guidelines.

Pinterest has been pretty lenient in that they haven’t cracked down on companies for violating those rules. But as the company moves forward to monetizing their site, don’t be surprised if they start cracking down the whip hard on some companies.

At the moment they view contests as hurting a user’s experience with Pinterest because it “forces” users to pin from a selection and gamifies the network. Here’s what I believe the big reason for contests being cracked down on. Contests will hurt their advertising model. If businesses are able to get their pins to spread on Pinterest through incentives such as $100 gift cards and have that reach over 200,000 people then that’s pretty damn good money spent.

This gives less incentive for those same businesses to advertise with Pinterest.

From what I’ve read and understand the rules about Pinterest contests, it really comes down to this – let people pin what they want.

4) Pinterest Becomes the 2nd Largest Social Sharing Site for News

Don’t be suprised that Pinterest takes over Twitter as the place to share articles and news. Pinterest was able to dominate social sharing on iPads, consisting of 48.2% of the shares according to a study done by ShareThis, this was a huge lead over Facebook. It has already been shown that Pinterest drives more traffic to online publishers than Twitter, Linkedin and Reddit combined.

But what’s fascinating to see is how Pinterest gained a 20% news share. This is something that online publishers, magazines, and news content providers need to pay attention to. Social sharing for Facebook book dropped in the third quarter of 2013 which made up of 41% of the sharing. Twitter was 30%.

Social Sharing on Pinterest

Here’s the interesting logic of it all, there are 232 million active users on Twitter, as of the time of this writing.

But there are 70 million global users on Pinterest. Disproportionately, Pinterest is kicking some serious butt in Twitter’s face in terms of social sharing for news. I would strongly advise that digital “print” media prep up for this on Pinterest.

I understand that copyright of pictures on their news sites may be a concern, but instead of fighting about it, it’s time for these news organizations to embrace it. (After all, you can’t stay still in the world of digital media, or else you’ll lose out to the next competitor who is taking advantage of Pinterest.)

5)Crack Down on Trademarks

Pinterest hasn’t started monetizing yet, but there’s no doubt that it’s going to start cracking down on people who are infringing on their rrademark, with an exception being in Europe and Australia, where at the moment they don’t own the rights to the name Pinterest.

If you happen to be a developer or using a service that has the word “Pin” in it, and it causes even some potential confusion, than you should be expecting to hear a notice from their lawyers. This is why they’ve asked companies that had the word Pin in them to change their name. Now with some of the major players out of the way, they’re going to going after the smaller guys.

6) The Rise of Pinterest in Japan

It’s very easy to start thinking in a bubble and think that Pinterest is all about the West. In reality Pinterest has 50 million dollars in funding from Rakuten (The Amazon of Japan) and that’s a lot of money to be put into any tech startup.

Japanese Pinterest already functions very differently from the other international social networks, as you can see from the picture below. Categories are designed to be more visual. Rakuten has a very big interest to ensure that Pinterest grows this year, and that both Pinterest and Rakuten find a way to make money from it.

Will Pinterest be a big deal in Japan?

7) Men Still Won’t Get Pinterest

I know there are some people out there that are really encouraging men to be on Pinterest, but I’m going to say this as an actual fact – men will never come close to the number of users on Pinterst as women. Especially in the U.S.A. and Canada.

There is a very simple fact on why this is. Go to your local bookstore (yes they still have those), and check out the magazine sections. How many of those magazines are dominated by themes that are popular on Pinterest, such as weddings, fashion, photography, architecture, and food. Now look carefully at how many of those are dominated by “masculine” topics like cars, women in bikinis, and video games.

And now think about the circulation of those. Which types of magazines generally have more reach and more circulation? This is why, as much as we want Pinterest to have more men, it just won’t. Women’s magazines dominate visual media in terms of sheer numbers.

8) API is Finally Released to the Public

I’m hoping that Pinterest releases an API for the public to use so that businesses and developers are able to create some amazing tools out of it. There’s no doubt that Pinterest is very cautious about what type of API it wants to release.

It’s current API allows certain partner brands to show off their most recent popular pins. Other API’s that they are working on would allow for other data like most recent pins, or related pins. The one I feel that would be of interest to e-commerce sites is the ability to dig into related pins from a specific brand.

This type of recommendation engine has been used to drive up sales for numerous e-commerce giants, like Amazon, “People who pinned this, also pinned this item.”

Here's is an example of Pinterest's API for businesses

9) What’s it Called in Europe and Australia?

Pinterest doesn’t own the trademark for Pinterest in Europe nor Australia. This could be great news for developers who live in those countries as it can be a safe haven to develop Pinterest like products and use their name if they are living in those countries.

Hearn owns the right to that word, and that case Pinterest stand for Premium Interest. This will definitely put a big dent in their plans for growth and expansion as Europe is an essential market if they are to prove that they are worth $3.8 billion. Either way this is going to cost Pinterest valuable time and money.

This type of act could force the social network to either pony up the money to pay Hearn a licensing fee, or to change names in Europe. But with a company that’s evaluated at $3.8 billion it’s unlikely that Hearn is just going to budge.

Those are my top 9 hot predictions for 2014, but wait there’s just a little bit more. I’m predicting that you probably want to take your Pinterest marketing to the next level, and you don’t want to be left behind.

Pinterest for Business Workshop Series 2014

International speaker and Pinterest extraordinaire, Cynthia Sanchez of Oh So Pinteresting and I are working together to bring you the amazing Business for Pinterest Workshop Series. A live online course where you’ll have access two Pinterest experts who have both written for Social Media Examiner, the world’s premier social media blog. The course starts January 29th, 2014, and is already HALF SOLD OUT!

To register for the course before it’s sold out, register here.

Best part of it all, you’ll have 30 minutes of access after each class to ask us any Pinterest related questions.

Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

7 Ways to Increase Your Website Traffic With Pinterest

7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

1. Add Your Website to Your Pinterest Profile

One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

2. Have Your Website Mentioned in the Alt Tags of Your Pictures

As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

3. Add Your Website to Your Pin’s Description

If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

4. Put Your Website Address Inside Your Pins

Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

Another reason to put your website on your own pins is to protect your brand and visuals.

I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

5. Add Rich Pins to Your Pinterest Account

In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

6. Link Uploaded Photos Back to Your Site

One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

Add Your Website to Comments on Pinterest

Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.

How to Add Rich Pins for Articles to Your WordPress Blog

How to Add Rich Pins for Articles to Your WordPress Blog written by Vincent Ng www.mcngmarketing.com

Do you ever have this problem? You created a wonderful blog article. You then create this amazing pin, and you pin it. It’s going viral and soon your smiling your big smile, UNTIL, you see someone has stolen your thunder by posting their web address or user business name in the description of your pin, which is poor Pinterest etiquette.

Before, there was nothing you could do to control the credibility and online reputation of your blog posts, but the wonderful people at Pinterest wanted to keep online publishers like you and me happy. And so they invented rich pins.

What are Rich Pins?

Rich pins, are pins on Pinterest that offer additional information based on that data that Pinterest reads or “scrapes” from your website. The visual social network already offered to give this additional rich pin information for websites that contained recipes, movie information and for products.

This type of information may include, but not limited to, the type of ingredients, what year the movie came out, and the price of the product. All this rich is controlled by you or your webmaster that got to control this information.

Where does Rich Pin Information Come From?

This information comes from Pinterest “scraping” information from you website. They’re looking for languages known as Schema (friendly for search engines) or Open Graph (created by Facebook). Here’s a great infographic by Tailwind that details what exactly makes up this rich pin information for articles.

How to Make Rich Article Pins Infographic, created by @TailwindApp

How Does Rich Pins Apply to WordPress Blogs?

With rich pins available for articles, blogs, and online publishers, you now have a way to show your work is authentic. And on top of that it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed, and help you gain more Pinterest followers.

Here’s a visual of what a rich pin for articles looks like in a Pinterest feed. This pin came from a blog article written by my client Yu Kai Chou, one of the world’s top gamification experts.

How to Add Rich Pins for Articles to Your WordPress Blog by Vincent Ng - www.mcngmarketing.com

Here’s another one that features Krishna De’s article that discusses 7 factors that can increase retweets on Twitter.

http://www.krishna.me/2013/how-to-get-more-retweets/

Notice how the letters are bold. If you don’t have rich pins for your blog pins, then those bold bright letters don’t show.

But here’s also the beautiful part. If a person clicks on a pin, the meta description for that blog article shows up! Wow..and marketers only said that meta descriptions were good for click through rates on search engines like Google, psshh, now they’ll help your click through rate on Pinterest as well.
(Come on you’ve got be excited about that!)

And a nice little touch done by Pinterest, is the automatic call to action! Look at the picture just below. Isn’t it just beautiful? If that doesn’t give you a little bit of a Pingasm then you’re definitely not on the right social network.

How to Add Rich Pins to Articles with WordPress by Vincent Ng - www.mcngmarketing.com

How do I Actually Add Rich Pins to My WordPress Blog?

Okay now that you know how beneficial it is to add rich pins to your WordPress blog, I want to show you the how to’s. If you run a WordPress blog then download YOAST SEO plugin.

Once you’ve downloaded it, make sure you activate the plugin.

When it’s active you will see on the left hand side a wrench with the words SEO on it, near the bottom. Click on it, and choose the social tab that pops up.

What will happen next is that you will be diverted to the following screen. Click on the box that’s on the top right next to “add OpenGraph Meta data.” And voila, your page should have OpenGraph meta data!

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Test out Your Rich Pins for Articles

Once it’s done, the next step that you want to do is to see if Pinterest recognizes the website. Take your most recent blog post and submit it to the rich pin validator.

The site will look like this. I decided to put in my Pinterest pal, Ivo Madeleno’s, the Pinstagram guy’s article on “How to Pin from Facebook with Just One Click.” After I did I pushed the big Validate button.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

And once that’s gone through and if everything is working out fantastic then you should get something that looks like the picture below. Don’t worry if you don’t have a photo show up. For some the picture will show, but for others it won’t.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Now all you have to do is wait. I’ve heard different times from different people. Melissa Megginson of Tailwind said it took her a few weeks to get approval, for myself it took about one and half weeks.

Now that you’re armed with the knowledge of how to add article rich pins to your WordPress blog, go out and do it. The one thing I’ve learned about Pinterest is to take advantage of their new technology. The earlier you do it, the more you will stand out before almost 50% of pins become rich pin validated and at that point you lose your competitive edge.

Why Most Banks Suck at Using Pinterest

Why Most Banks Suck at Pinterest - www.mcngmarketing.com

How Financial Institutions can Benefit from Using Pinterest

At this moment, there aren’t a lot of financial institutions that are on Pinterest, which is really a shame given that about 80% of users are women, and 50% of those women have children.

What’s very fascinating is that 85% of all purchasing decisions are made or influenced by women. What’s also a whopping statistic is that 91% report that advertisers don’t understand them.

This could be part of the reason why banks are failing at using Pinterest effectively. According to an article by Financial Brand, it suggests that most banks should not even bother with Pinterest at all since it offers very little if any ROI. I think this is a big mistake that the banks are making, while others like JJ Hornblass, who wrote an article on Bank Innovation, suggests that it can be a huge pay off.

I think banks are ignoring Pinterest because they simply don’t understand it enough, and how their female audiences are interacting with such a discovery channel and social network.

So how can banks use Pinterest effectively to help them not only increase their brand awareness, and get a return on ROI?

Create Pins that Focus on Students and Their Financial Concerns

A lot of young female students that are about to head into college or already attending are are using Pinterest, according to Modea, 17.3% users are between the ages of 18-24.

I’m sure many of them would like to know how they can apply for student loans easily, and how to ensure that their loans are interest free. Here’s a graphic that’s on Wells Fargo’s website.

Why are banks so bad at using Pinterest? www.mcngmarketing.com

Wells Fargo, who are notoriously bad with their Pinterest account, because they have no pins, would probably get more traffic and leads to their site if they created a pin that stated, “Learn how to get a student loan…Interest Free.” If you’ve hung around Pinterest, you know these kinds of informational pins can be very helpful to young students.

Another interesting topic that would apply to a younger demographic that banks can provide information on is, “How to Get Your First Credit Card.”

Create Pins that Focus on Brides and their Upcoming Life Stages

I don’t know if this is an exaggeration, but it’s almost impossible to find a bride to be in North America that hasn’t used Pinterest in some way to plan or be inspired for their own wedding. There’s so many brides to be and many of them know planning for their wedding and their honeymoon can be costly.

One of the ways that banks can expand their reach, brand awareness, and loyalty is by offering interesting financial tips on how to prepare for a wedding. Since weddings can get expensive or there may be unexpected costs that arise, banks can use Pinterest to inform brides to be about the the advantages of having a line of credit.

But what’s also expensive is what comes after the wedding.

What about paying or saving money for the honeymoon?

What about life insurance in the case that the spouse has an unexpected accident?

What do new couples need to know about buying a home and how can banks help?

What about buying a new family car?

A great financial institution will realize that at some point that brides to be will be going through all those different phases, and heavily influencing these purchase decisions. So why not provide educational pins that will help customers make better financial decisions?

Notice how this Pinterest account by TD Bank has nothing to do with educating and helping their customers make better financial decisions.

Why do banks suck at using Pinterest?

The Financial Industry Should be Able to Get ROI within a Year

Banks not being able to cash in on activities and getting a ROI is just plain silly. And here’s why. Let’s look at the example of Pet Plan insurance. This is a pet insurance company that was able to increase their requested number of insurance quotes by 12.5% and 35% increase in page views through the use of Pinterest.

Yep, people on Pinterest were interested in making sure that their pets received pet health insurance. Do you know how many followers they have on their Pinterest account? 10,000 at the time of this writing. When the statistic above was reported, I believe they had around 7,000 followers.

Contrary to conventional knowledge, the number of followers doesn’t determine the success of a Pinterest campaign.

Petplan Insurance knew that the best way to connect with customers was to educate them about how to improve the health of their pets and at the same time provide entertaining pins.

What can Pet Plan Insurance teach banks about Pinterest?

This did two things for the company. One, it allowed them to connect with customers not on a transactional basis, but through an emotional connection, and two, when pet owners’ pets were healthy this meant that Pet Plan Insurance was more profitable. This was a win win.

What’s more Important than Pets? Children

Children. Children are so important to parents, and with over 50% of the female Pinterest users being parents, why are the banks shying away about how to properly save for a child’s future education?

The biggest challenge is that banks aren’t creating the educational material that DOES matter to their female consumers. Instead, mothers are turning toward mommy bloggers for information about their children.

Banks should be focusing on providing educational content such as ways that mothers can save money during the first year of their child’s birth. Or educate moms on how to plan on their next family trip by creating a designated savings account just for that purpose.

A great example of an educational content board on Pinterest is Home Depot’s “#DIHWorkshop,” which stands for do it herself.

Why can't banks provide educational pins the way Home Depot does? - www.mcngmarketing.com

Banks are Spending Too Much on Paper Advertising

Banks will spend a lot of time and money on brochures and printing material to educate their customers, but they need to move into the digital space where mothers are hanging out.

If a pet insurance company can do all that to get people to get insurance quotes for all the work that they do, why can’t banks do the same.

Most banks fail because they don’t repurpose their content for a different marketing channel. Instead they cling to their own ways on how things should be done, and that it should be in a print. Banks need to convert into online magazine styles of providing information and provide helpful financial tips that mothers can use in their daily lives.

Banks Need to Create Blogs

While state, national and international laws regarding certain financial regulations may prevent certain things to be written, there are still some universal principles that should be written before someone else does.

There are so many different topics that banks can blog about that would work out great on Pinterest and make the banks an incredibly trusted resource. After all Pinterest is now the second most used tool for social sharing for publishers.

Here are just a few that would do very well on Pinterest.

1) How to financially save for your next family vacation.
2) How to get the most out of your credit card points
3) How to plan for retirement
4) What’s in store for the economy in the next 5 years
5) Do you have your child’s college tuition saved up?
6) How much will 500 a month get you when you retire?

The number of topics can go on and on, and when banks are able to provide education and give customers information that they truly need, only then will they see success on Pinterest. While the banking institutions have their steady ways, it’s only a matter of time before educated and digitally savvy consumers will go with the banks they feel a online and offline relationship with.

What’s your opinion of banks on Pinterest? Do you feel that they are using Pinterest effectively or do you give them a thumbs down?

7 Major Ways Pinterest is Different on Android Compared to Desktop

7 Major Ways Pinterest Desktop is Different from the Android App

There used to be a simpler time when the Internet was just used on desktops and laptops. Those times are long gone and what’s happened now is that the mobile revolution is taking place. Ever since Apple came out with their first iPhone and introduced the concept of an app the world hasn’t been the same.

It hasn’t been the same for Pinterest either since they’ve started, they now have over 70 million global users on the social network. You would think that the number of people visiting the actual site, www.pinterest.com would increase.

Well, that’s actually not the case according to an article by TechCrunch. Web traffic for Pinterest dropped during the months of June and July of 2013 for the U.S. What’s interesting is that Pinterest reported that the number of users have actually increased month over month due to mobile usage.

Find out why Pinterest's web visitors are dropping.

Pinterest reported that the majority of their traffic comes from mobile usage as of the summer of 2012.

This has huge implications for marketers that are using Pinterest through their desktop and haven’t spent enough time on Android and iPhone devices to see what their pins are like, and how people are interacting with them.

How is the Pinterest Android Smartphone App Different from Desktop?

The Android smartphone app and the desktop version have some very big differences in terms of the user experience, and have huge implications for the future of Pinterest marketing.

In order to understand these differences it’s best to go over some of the different aspects of how Pinterest looks and feels and will help you create better marketing campaigns. Here are seven major ways that Pinterest desktop is different from the Android app.

1) Pins Visually Appear Different on Android Apps and Desktops on the Pinterest Feed

The amount of visual shown is very different compared to desktop devices. In my last blog post, I talked about the Android Ratio. This is the most optimal ratio to show a pin before the “Expand Pin” area shows. By having that “Expand Pin” area it can dramatically cut down the size of the visual that’s being shown on the Pinterest feed.

The Android Ratio is 2.55:1 (length:width). Let’s say a pin has a width of 100 pixels, this means that your pin length should be 255 pixels long if you want to visually make it as long as possible on the Android app without the “Expand Pin” showing. But on a desktop, the best ratio is 3.67:1 pixels long before the “Expand Pin” shows up.

Now with the announcement of Pinterest allowing promoted pins, having the wrong ratio could result in a lot less web traffic, and as a result, a drop in sales.

Let’s say you create a pin that has a call to action or text at the bottom of your pin, and the pin happens to be 100 pixels wide, and 300 pixels long. Sadly your text won’t be seen on the Pinterest feed for Android app users.

2) Sucks to be a Small Font on Android Smartphone

This is a given, but you’ll be surprised how important this is. I own a Samsung Galaxy S3, and it has a pretty big screen for a phone, but it’s definitely nothing compared to the size of my laptop screen or the desktop that I have at home.

I’ve seen a lot of pins that look terrible on the desktop version – the headline font is too small and hard to read, the pictures are wider than they are longer making it a challenge for them to stand out on a Pinterest feed. Now imagine putting those types of pins on even a much smaller screen. People’s eyes are going to start hurting from all the squinting. Just not good.

If your pins have a headline or a quote, make sure it’s nice and visible on an Android smartphone. I will keep a secret board that contains pins that I want to visually test on different devices, and then make corrections on the next pin I create.

I HIGHLY suggest infographic designers do this. You’ll be amazed how many infographics are unreadable on an Android device.

You want to make sure that the lettering is clear and visible to those who view it on Android devices. Let’s say that you happen to be the authour of a book. You don’t want your book title to be too small so that gets lost. Make sure your headlines are big to grab the attention of viewers on Android and PC.

3) Android Requires More Engagement

The desktop version of Pinterest makes it much more easier to Pin and Like. While scanning for pins, if you happen to find one that you like, then you can engage with it on the Pinterest feed. There’s no need to actually click on the pin itself. All you have to do is look for the Pinterest button on the very top of that pin, and its taken care of.

Here’s a visual example, from the Search Marketing Expo‘s Pinterest board for the desktop version of Pinterest.

Social Media Expo Israel . Looked like it was a lot of  fun.

However, Android pins require more effort to pin, and because the user experience may actually prevent easy repinning this may decrease the virality of content. I speculate that most repinning happens impulsively. This is going to sound silly as a Pinterest marketer, but I didn’t know until recently that you could actually hold down on the pin on the Pinterest feed to “Pin it.” The problem is that there’s a bit of a delay and it’s not very intuitive.

Most users on Android who may be ignorant of this fact, will generally tap on the pin itself and then click on the Pin it button on the bottom of the pin. In order to like the pin, or send it to another user, you do have to click on the pin to have those types of engagement.

Here’s a pin created by Pinterest Savvy, that’s been clicked through on the Android device.

How is Pinterest on desktop different from Android?

This means, if you want to maximize the number of repins you HAVE to create pins that rock to encourage Android users to take that extra step.

4) Android has an Edit Home Feed Button

Unlike the other platforms, Android apps have an “Edit Home Feed” button. And it’s only a matter of time before Android users give it ago since it’s so blatant on the app. This feature was supposed to be rolled out by August of 2013 for all devices, but only came out for Android.

The Edit Home Feed button allows people to unfollow boards that they have not repinned from for a long time. And the list of boards to unfollow are created by Pinterest.

This is why it’s even more important to create content that people will repin, because as the number of users on Android continue to rise, so will the number of people who use this feature.

How is Pinterest different on Android and Desktops?
Ensure your pins are repinnable, so you don’t end up on the naughty list. This also keeps you as a company responsible to ensure your pins are relevant.

5) Android Allows for Real Time Pinning

One of the big differences for marketers that use a desktop version of Pinterest and Android app is the ability to do live pinning. On the Android phone, you can take a photo, and then socially share it onto a Pinterest board within seconds. This way your Pinterest fans get to see what you see at a fashion show, a trade convention, or the unveiling of a new product.

It’s very hard to use your desktop to take a photo at a live fashion show and then pin it. But that can easily be done with the Android App.

This way your marketers can do live pinning any time, or a live guest pinner can do that as well.

6) Web Addresses on Android Pin Descriptions are not Cickable.

I wrote about this topic on a guest blog I did for TailWind. Marvel Entertainment’s Pinterest page uploads all their photos, but forgets to link those photos back to their website. Instead the link is always written in the descriptions of the pins.

The major problem is that the link address is only clickable for users of the desktop version, not on mobile devices. So when users see a pin they like from Mavel Entertainment and double click on the pin, all it does is lead to a media file. Therefore causing Marvel Entertainment to lose millions in web traffic.

This is why it’s important to be able to edit the pin under “Source” and ensure you link it to the right web page. This way it’s optimized for click through rates for both desktop and Android App pins.

7)Written Descriptions are Limited on Android

The length of the description showing on Pinterest for desktops are very different in length compared to those of Android. Pins that are on the Pinterest feed seen on the Pinterest desktop can show up to 500 characters. These descriptions don’t get cut off. But on a Pinterest feed for the Android app for a smartphones, the descriptions get cut off at around 125 characters (this really depends on the width of the letters).

This is vital knowledge to marketers. They must put the most important information in those first 125 characters. And ensure that those first few characters are filled with keywords, and a description that grips the curious mind.

Want to know more about how to become a master at Pinterest marketing, then download my book, “How to Search Optimize Your Pins for Pinterest and Search Engines.”
Here’s what Kimberly from Fundraiser Help had to say, “Your articles deliver great advice and your free 76-page PDF on ‘How To Search Optimize Your Pins And Boards For Pinterest” is a must read for anyone interested in successfully marketing on Pinterest.”