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8 Tips For Marketing Your App on Pinterest

8 Tips for Marketing Your App on Pinterest by @mcngmarketing. I reveal how you can get more downloads for your app within Pinterest.

Pinterest announced a partnership with Apple that allows pinners to directly install iOS apps from pins within the Pinterest app from their iPad or iPhone. These new type of pins, referred to as app Pins, will only show up on iOS Pinterest apps. The app pins will have a blue “install” button next to the Pin it button on the top right hand corner as seen in the embedded tweet below.

Will Pinterest Change the Way People Discover and Search For Apps?

One of the biggest challenges that app developers face is having their apps discovered among the millions of apps that are available. There have been a few startups and sites that have tried to make app discovery by search much easier, but it seems that there isn’t a dominant go to tool for that.

When you think of doing a search on the Internet, you most likely think of using Google. But if I asked ten different people to name me the number one app search engine, they probably would have trouble.

With Pinterest that could all change. Users may be able to discover apps while scanning or searching Pinterest. Over time (I would say in a period of 2-3 years) people will start to type in search terms such as “Health App” in the Pinterest search box to help them discover new and amazing apps.

This is exciting news for apps and startups who are looking to expand their reach and grab a whole new audience, especially if you don’t have millions of dollars to spend on marketing and advertising. This means that Pinterest has the potential to be the go to place to discover apps.

This means apps and mobile games need to be ready to use Pinterest as part of their marketing. So how do you market your app on Pinterest? Here are 8 tips to help you out.

How to Market and Get Your App Discovered on Pinterest

1) Create Beautiful and Pinnable Images

Melissa Megginson, the Marketing Manager at Tailwind, a Pinterest analytics company, offers this advice:

“If I were to give just one piece of advice to app developers, it would be to invest in crafting beautiful, pinnable images to boost with promoted pins.

“You can pour as much time and money as you’d like into Pinterest, but if your images aren’t eye-catching enough you won’t gain any traction.

“There are great free tools like Canva and Unsplash (an amazing free stock photo site) that can help make even the most design-challenged a pin creating machine.”

Creating a pinnable image means creating a pin that people want to click through and repin. This is the first step to getting your app pin to go viral.

Pinterest now allows you to directly download apps within their Pinterest app on iPhone and iPad.

2) Use Promoted Pins

As mentioned earlier by Melissa, you should strongly consider using promoted pins to advertise your app.

Promoted pins is one of the ways that you can advertise on Pinterest.  You choose a particular pin you want to promote, choose the keywords that you want the promote pin to show up for, and then choose how much you want to spend for the campaign.

Promoted pins charge based ont he number of clikc throughs to your website, and repins are free of charge.

You can decide the maximum price you want to pay for each click, and the daily budget set for the advertising campaign.

Let’s say you an app like the one from Hip2Save.com, which is all about finding the best deals and coupons.

hip2save coupon

You can create a pin, have it promoted for search terms like coupon app, or couponing. With promoted pins you can also target users who are exclusively on the iPad and iPhone ensuring that the people who see your app pins are the only ones that will have the option to directly download your app. .

In order to have promoted pins for your Pinterest account you need to have a business account and apply for promoted pins. For the moment, only U.S. based businesses are allowed to use promoted pins.

(You can’t see me right now, but I have my sad face on because I’m Canadian, so I can’t use promoted pins for my own business. I have in other countries who feel the same way.)

Here’s a video by Ileane Smith from BasicBlogTips.com that goes into detail about promoted pins.

3) Don’t Just Pin Your App. Create a Lifestyle Around It.

Kelly Lieberman, the host of #PinChat, that takes place on Twitter on Wednesdays at 6pm (PT), offers this advice for app startups:
“Pin images and content that relate to the overall lifestyle associated with using the app. Inspire, inform, and be helpful.

“Here is an example of an app that is doing all of this http://www.pinterest.com/myfitnesspal/ MyFitnessPal.

If you’re hoping that your app is going to skyrocket just because you pinned it, guess again. Creating a Pinterest account means being a resource to your followers and pinning what’s interesting, educational and entertaining for them. It’s not just all about your app.

If your followers feel that you’re helping them then they will be more interested in downloading your app.

4) Hire an Influencer to Curate a Board For You About Your App

One of the ways to get your app out in the open on Pinterest is to hire a Pinterest influencer to help curate a Pinterest board.

For example if you happen to launching an educational mobile game that’s for children, you may want to pair up with an influential pinner in the parenting or educational space. The influencer can create the board and add educational pins to the board and include app pins for download.

However, Pinterest’s terms of service dictates that people cannot be paid to pin specific pins. So make sure you play nice with Pinterest.

5) Link Your App Pin Back to App Store

When you create your app pin, ensure that you have it linked back to your app download page.

To do that, go to the desktop version of Pinterest and click on the pencil icon when you hover over a pin.

A box will pop up, and there’s a place near the bottom that reads “Source.” In that box you can add your download link for your app.

How to Edit The Source of a Pin on Pinterest

With any pin that you've pinned on Pinterest, you're able to change the source url.

6) Create a Lot of Different Images for Your App

One of the most beautiful aspects about Pinterest is that you can create many different visuals for your app. Think of all the images that would relate to your app and have some of them link back to your download page on iTunes.

The more images that you can create around your app, the more chances of it being discovered by a user.

7) Use Reviews and Testimonials

Do you have some great reviews for your app on iTunes? Why not create pins that show off those wonderful testimonials and have those link back to your iTunes download page.

Here’s a pin that’s a testimonial for the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. You can do the same for your app. As a matter of fact, Peg has a whole board that’s dedicated to awesome reviews for the book she co-authored. I would suggest you do the same for your mobile app or game.

Add testomials about your app to your Pinterest account.

8) Use Keywords

If you want your app to be discovered, you have to put keywords in your pin descriptions.  To get an idea of what keywords your potential app users are search for, go to the Pinterest search bar on the desktop version of Pinterest and start typing in keywords you believe people are searching for. When you start typing, you will start to see auto suggestions that could be of help.

A little bit of information can go a long way. By adding keywords into a client’s pin description I was able to get the pin 4500 repins and over 200,000 monthly impressions. My little secret – I made sure that the pin contained more than one keyword, and so it ended up showing on the top of the results for two words.

Search Box on Pinterest1

Another way to find out what type of words your audience is searching for on Pinterest is to use Guided Search. Guided Search terms are suggestions that show up on tiles just below the main search box after you’ve typed in a search term.  This will tell you words that people are typing that are associated with your search term.

Let’s say you have an app that’s focused on the city of Vancouver. Other terms that are also associated with it include, Island, BC, and Canucks. These are keywords you may want to include in your pin descriptions assuming they are relevant.

Guided Search on Pinterest

Good Advice…

And as a final word, here’s some helpful advice from Azure Collier from Constant Contact that’s good advice, not just for apps, but for all businesses using Pinterest.

“If you want to use Pinterest for marketing, make sure that the content you share connects to a business goal and helps to increase branding and awareness.

“Pin content that makes it easy for people to purchase your product and drive business. But don’t just sell on Pinterest. Become an information hub of created and curated content.

“Share your expertise by pinning tips, facts, stats, your blog posts, your infographics, helpful information from your website, and your videos. Curate content from other sources that’s useful for your followers and reflects their lifestyle in relation to your brand. When you strike the right balance of content, you’ll grow your Pinterest followers and your business.”

A big thank you to our contributors fort their advice:

Melissa Megginson:

Melissa Megginson is the Marketing Manager at Tailwind, a platform that helps you schedule pins and provides Pinterest analytics.

If you happen to be heading to Social Media Marketing World 2015, make sure you drop by and say hi to her. Tell her Vincent sent you!

Feel free to test out their scheduling tool for free at Tailwindapp.com.

Kelly Lieberman:

Kelly Lieberman is the host of #PinChat on Twitter, a Twitter chat that covers a different Pinterest topic every week on Wednesdays at 6 PM (PT) and 9 PM (ET). You’ll often run into other Pinterest enthusiasts in the chat such as Jeff Sieh of the Manly Pinterest Tips Show or Kim Vij from the Educator’s Spin on it.

Kelly also runs the BEST DAMN Facebook group, PinChat, but you should join one of her #PinChats on Twitter before joining the Facebook group.

You can find Kelly on Twitter @Tribe2point0.

Azure Collier:

Azure Collier Azure Collier is a Social Media Content Manager at Constant Contact, where she develops content for the company’s Pinterest and Instagram channels, creates and presents webinars on social media and email marketing best practices, and writes for the Constant Contact blog. Follow her on Twitter at @azurecollier.

Gender Search on Pinterest: How to Market to Men on Pinterest

How How to Market to Men on Pintrest using gender based Pinterest search results @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog #PintalysisAcademy

Pinterest Search Results Will Differ For Men And Women

Pinterest announced in late January of 2015 that the gender of the user will influence how Pinterest results are shown to him or her. The visual discovery tool that has been used mostly by women is now able to show results to men that are more relevant and less “womanly.

If you’re a woman that types in the search term, movies into Pinterest search, you may see pins related to Titanic, Frozen, or the Notebook. It seems that the theme of romance movies comes up. But with the new search, men may see movie pins related to Gladiator, Guardians of the Galaxy and Fight Club as the top results.

The Number of Men Using Pinterest Doubled in 2014

Pinterest announced that the number of men using Pinterest doubled in 2014, but this still makes up a minority of users. What’s interesting to note is that there are more men that use Pinterest in the U.S. than read Sports Illustrated and GQ combined.

Late in 2013 I made the prediction that in 2014 there would still be problems trying to get men to jump aboard Pinterest. And the main reason for this is because of the irrelevancy of many search results when men use it.

First time and non frequent users of Pinterest don’t go and follow boards – they use the search box.

And over time if search results don’t bring back what you want, you abandon using the search engine. And Pinterest is a search engine, and in many ways is superior to Google.

If users aren’t able to find what they need they’re going to abandon using search engine. For those of you who remember the days before Google, you will remember how horrible it was using search engines like Lycos.

There’s a lesson to be learned in all of that.

You have to give users  what they want. And that means giving men relevant information as soon as possible. New users are only patient up to a point before they abandon a network or any search engine.

Now with a search engine that provides results based on gender, it’s assumed that men are going to get more relevant search results.

This is good news for both users and for businesses. I truly believe that we’re at a point where more men are going to be using Pinterest as a search engine, but it’s still going to take another two years before it becomes mainstream.

The question is, “How to market to men on Pinterest?” Here are three guidelines.

How Your Business Can Market to Men on Pinterest

If Pinterest wants to be incredibly profitable and wants more advertisers to jump on board, they know that they HAVE to grow the amount of active males users.

With Pinterest being serious about growing their male users, you should strongly consider using Pinterest to grow your business. And here’s how to get started on your Pinterest marketing.

1) See If There’s A Hot Bed of Activity Going On For Your Product or Service

The first thing that you want to do is to see if what you’re selling or something related to what you are selling is already on Pinterest.

To get an idea of what’s popular and whether people are interested in what you have to sell, type in your product in the Pinterest search box. If you happen to sell chairs, then you can see what type of chairs that men are paying attention to on Pinterest.

How Your Gender affects Pinterest search results by @mcngmarketing.  You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blogHere are the first few search results for chairs when using a female user account.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

When looking at Pinterest search results, what you’re looking for is the repin activity regarding this product and the type of photos that are being used. Notice if the pins are just product shots, or products in an environment, or if they’re pins with people using the product.  All those details will matter in trying to grow your Pinterest business with male users.

Pinterest’s job is to provide relevant results. And so they are constantly adjusting search results to match what most people are looking for and clicking on.

For example, when you type in glasses, you’ll notice eye glasses pop up versus drinking glasses for the first few results, and that was decided by users’ actions and engagement with pins.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

If Pinterest finds that people click through on pins related to eye glasses more than pins about drinking glasses, then that’s how they know that they should show eye glasses more often for the search term “glasses.”

When you’re able to see what pins already exist and are already popular, you can start to create pins around the same themes and with some results you’ll notice the same color themes.

2) Used Guided Search for those Gender Keywords

Guided search is a type of search recommendation tool for Pinterest searchers. The goal of Guided Search is to help you find what you’re looking for, or to help you discover what you’re looking for that you’re not aware of.

In the previous picture, you will have noticed words that are above the pins. The tool that recommends those search terms is known as Guided Search.

With the new gender based search results with Pinterest, Guided Search itself also receives a bit of a gender twist.

What’s great for you, as a business, is that you now know what type of words male and female users are searching for and you can start to add those keywords into your pin descriptions.

Go back to the earlier photo and look at the recommended search terms. Now look at the photo below, and notice the Guided Search terms that show up on the tiles for the search term glasses for a female user.  Some of them are the same, while others are quite different.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

In the Pinterest search results for males, you’ll notice that Guided Search recommends the term etching, but with the female search results, it’s not shown in first few results.

If you happen to be targeting males on Pinterest, you now have some insight into the type of search words that they are using to find your products.

3) Use Pinterest Data For Content Creation

What’s I love about this new feature is that Pinterest is giving you a lot of free data. A lot. And you have to take advantage of that, because if you don’t someone else already is. I know, I’ve consulted for some of these businesses that use this technique.

The most popular guided search term associated with glasses, is “For My Shape.” People are genuinely curious to know what type of glasses fit what shape face. And if you run a glass store, and have a blog, then this definitely needs to be one of topics for your blog.

Once that blog has been written, and you’ve created an image for it, post it on Pintrest.

Alisa Meredith and Tina Gammon of Scalable Social Media did this with one of their clients to help him generate hundreds of leads. They created e-books, landing pages, and blog posts based on what was popular on Pinterest to help their client be extremely relevant to his Pinterest audience.

Not Every Search Result is Gender Based on Pinterest

Not every single search is going to bring up results that are different based on your gender. Search terms such as small speakers, and shampoo still show up with the same results.

This doesn’t mean that as a male oriented business that you shouldn’t get started with your products on Pinterest. This is because over time, Pinterest will keep refining their search until they can find that great balance. It never quite ends. The same way that Google will always tweak little things to ensure that search results are more relevant.

If you’re a business owner who sells manly products, I encourage you to go to Pinterest, search up products that you sell and see what’s there, and to at least start a Pinterest account. A good business doesn’t just think about the now, it also thinks about where its future customers are most likely going to be.

Additional Resources About Pinterest Marketing:

4 Tips to Make Your Pins More Searchable on Pinterest

Podcast: Pinterest Search Engine Optimization

The Pinterest SEO Checklist

Podcast: How to Use Pinterest for More Exposure

For more tips to help grow traffic and sales with Pinterest, make sure you subscribe to my newsletter.

How to Advertise on Pinterest

Explore How Pinterest Advertising Works by @mcngmarketing. In this article we explore the two different Pinterest promoted pins, and which one is right for your business.

So you’re interested in learning how to advertise on Pinterest?

Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?

The Tale of Two Promoted Pins

Currently Pinterest offers two types of advertising systems, also known as Promoted Pins.

The first type of Promoted Pin, is known as reservation style Promoted Pin.

This style of Promoted Pin was in beta testing in the later half of 2014, and a few select Pinterest partners, that had millions to spend on advertising, such as the Gap, General Mills and Target were part of this exclusive club.

As of January 1st, 2015, all U.S. based Pinterest advertising partners were allowed access to the reservation style promoted pins.

What’s wonderful about reservation style promoted pins is that these promoted pins can be seen within a user’s board.

For example, Kraft, one of Pinterest’s advertising partners, may want to advertise a new BBQ sauce. They create a pin for it, and using the reservation style promoted pins, the BBQ sauce promoted pin may show up in boards titled, “BBQ Ideas, BBQ Chicken, BBQ Party” and more.

Pinterest announced that reservation based promoted pins were open to “all U.S. based partners.” What this means is this type of advertising is NOT open to everyone, just people who have been established as advertising partners and have a pre established relationship with Pinterest.

These types of promoted pins are charged based on the number of times the promoted pin is shown, also known as CPM (cost per thousand impressions).

In an article written by AdAge, the reported price to become this type of advertising partner requires that your company have at least one million dollars to spend on Pinterest advertising. Now if you don’t have the funds for this type of advertising then the second type of promoted pin is more for you.

Could Promoted Pins be Shown Next to Clicked on Pins?

However, it seems that Pinterest may be changing the way that people see their pins on the desktop version of Pinterest. The picture below hasn’t been rolled out to everybody yet.

With the new version, related pins are shown on the right hand side, which takes away attention from the main pin. This is prime real estate for a Promoted Pin since this is above the fold and doesn’t require scrolling.

How to Advertise on Pinterest by @mcngmarketing

I believe it’s truly something to watch out for in 2015. But if you don’t have millions to spend, but you still want to get in on the action as a small business, then read on my Pinteresting friend.

How Small Businesses can Advertise on Pinterest

Before you start reading everything. I have to make it clear that Pinterest advertising and Promoted Pins in all its glorious forms are only available to U.S. based businesses, so good hearted Canadians like myself who have a Canadian based business, or if you’re like my friend Maarten Boribedi from Spain, well…we’re out of luck.

But if you’re like my friend Jeff Sieh, of the Manly Pinterest Tips show, who happens to be from the U.S. and has access to them, then you’ve got better luck than me.

The second type of Pinterest advertising is known as auction based Promoted Pins or self serving Promoted Pins. These types of pins are based on a bidding system. The more you pay for your advertising, then generally the better the position of where your Promoted Pin will be placed.

These type of ads are based on how much you’re willing to pay for per click, also known as cost per click. You don’t get charged unless someone clicks through to your website.  You don’t get charged based on impressions, nor does Pinterest charge you for repins when it does happen.

If you are a U.S. based business here’s a step by step guideline on how to get started with Pinterest advertising and Promoted Pins.

Step 1: Get Your Pinterest Business Account

First you have to have to have a Pinterest business account. If you have a personal account, all you have to do is switch over to a business one and fill in the new information.

Step 2: Get Approved for Promoted Pins by Pinterest

Once you have a Pinterest business account, what you want to do next is apply to be approved for promoted pins. One of the most common questions I get is how long it takes to get approved.

For some it takes about three weeks (could be shorter), while other businesses never get approved.

If you’ve waited for a while, and haven’t heard anything back from them, then give Pinterest a shout and ask them about the advertising application. This may speed up the process.

Step 3: Create Your Pin for Pinterest Advertising

You can only advertise pins that have already been created onto one of your boards. You cannot custom make a pin exclusively for the use as a Promoted Pin and have it disappear into the night like a Snapchat after the campaign is over. 

Now before creating your pin, you need to ensure you follow Pinterest’s rules for advertising. It seems like a lot, but in reality it’s not too bad.

Some of the rules you need to be aware about are:

  • You’re not allowed to have a call to action button on your pins, such as “Click on this wonderful amazing pin, because it will lead you to Batman’s bat cave.” Not happening.
  • No advertising drugs, booze, guns or porn.

Say No to Drugs!

  • Can’t have more than one hashtag in your Pinterest description, and that hashtag should be related to your brand, not a generic one, like #SocialMedia. (One of my most popular articles on my blog is about best practices with Pinterest hashtags.)
How to do Pinterest Advertising.

Yes, Pinterest only allows up to one hashtag in their promoted pins.

Step 4: Choose the Right Pin to Promote

Once you’ve created your pin, you need to have that pin belong to a board you created. Then you can select that pin to be promoted.

How to Advertise on Pinterest by @mcngmarketing. Discover the two types of Promoted Pins on Pinterest, and which one is right for your business.

Here’s what not to do….

It’s important to ensure that you choose a pin coming from one of your own created boards, not from a group board you joined.

A client I worked with in the past didn’t pay attention and chose one of their pins that happened to be pinned to a group board that he didn’t create. So when his Promoted Pin started getting pinned hundreds of times, it also attracted new followers to the board.

Guess who got the new followers? Unfortunately it wasn’t my client, it was the person who created the group board. Make sure it comes from your Promoted Pin is chosen from your own board because every time that happens I shed a tear in my dreams.

Step 5: Choose Keywords Your Customers are Searching For

Choose the keywords you want to target that customers are searching for.

Pinterest offers some estimated numbers for weekly searches for search terms, but for any search that’s lower than 5,000 then it won’t tell you.

If you don’t have access to the advertising platform, then you won’t have access to the search numbers.

The good thing is that if the search terms you want to advertise for add up to more than 5,000 Pinterest will tell you these estimated numbers.

When I typed in the search term, natural make up, the estimated amount of times it was searched on Pinterest was approximately 10,000+ times each week.  However if you choose more options such as city, device, gender and language then you’ll get a lower number as you’ll see in step 6.

How to Use Pinterest Advertising by @mcngmarketing. Find out the two types of Promoted Pins on Pinterest and which one is right for your business.

However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

Nifty Pinterest Tip for Finding Out Estimated Numbers:

When you’re using estimated Pinterest numbers, you’re probably going to run across a lot of searches that are less than 5,000.

The search term, marketing ideas, is searched for less than 5,000 times a week. But I still want to know how many people are searching for it.

How to Advertise on Pinterest by @mcngmarketing.

I will then search for a term that has move than five thousand weekly searches. In this case I decided to use the search term Pinterest fail. The total amount of estimated searches then jumps up to 15,000 plus for both terms, this because you can choose multiple keywords for your promoted pin. There’s no limit to the amount.

From there, I delete the search term “marketing ideas” on the side, and it tells me that the estimated amount of search is 11,000 for the search term Pinterest fail. I then subtract that number from the cumulative total from both terms and I’m left with knowing that the search term marketing ideas has approximately 4,000 weekly searches.

Which means that marketing ideas is searched for approximately 16,000 times a month on Pinterest.

Step 6: Choose Your Location, Language, Device and Gender.

The next part is where you can choose some of the nitty gritty details of who you want to target.

With your promoted pin you can choose which U.S. cities to target (not all are available, but major ones are), which language the Pinterest users have chosen for their account, as well as their device such as iPad, or desktop and their gender as well.

You can also choose the language in which you want to target users. So if a user has their account in Japanese, but living in U.S. you can exclusively target these users.

As you start getting more granular with your details, you will notice that the amount of searches for that search term will decrease.

Step 7: Choose a Max Cost Per Click Budget for Your Promoted Pin

This is where you can bid on how much you want to pay for your clicks. I would advise that as a small business to choose a low CPC. Not too many people are advertising on the site right now, so there isn’t a lot of competition.

Here’s a bonus tip. If you find that you’re not getting results for a CPC, slowly raise the prices of CPC bidding. You may be surprised to find out that just by adding one more cent to your CPC that you may see dramatic results.

Another aspect to keep in mind for these types of promoted pins is that each pin has their own rate for CPC. So if you want a particular Promoted Pin to show up in a more prominent position then you will want to up your bid for that pin.

Ensure that you have the right URL destination. If you want to see how successful a particular pin is at converting to sales, then you may consider using a UTM tracker.

Now if you were hoping that  Promoted Pins to lead back to a landing page that requires a sign up, Pinterest says that’s a big no no, because they want to preserve the user experience and integrity of Pinterest.

How to Advertise on Pinterest by @mcngmarketing.

Step 8: Create Your Pinterest Campaign

When you create your Promoted Pin they must belong to a campaign. A Pinterest advertising campaign should be designed around one particular theme.

So if you’re doing a campaign to promote a specific holiday sale, you may want to name your campaign Valentine’s Day promotion.

Each campaign can have as many promoted pins as you want and you can have several campaigns going at one time if you like.

From there you can set the duration of how long you want your campaign to go or you can let it go for as long as you like.  From there you would be able to choose a daily maximum budget you like to spend. There are no minimums and maximums from what I can see.

And then the Promoted for that campaign needs to be approved by Pinterest, and once it does, then it’s launched and ready for Pinterest users to see.

Oh there’s one thing, you’ve got fill in your billing information and then it’s ready to roll. There’s also some really great analytics that come with Pinterest advertising to help you understand which search terms converted best in terms of clicks, how many repins a particular Promoted Pin received and so forth. I’ll be covering that in my next blog post.

But if you’re more of a visual person and prefer video, Ileane Smith made this great video about Promoted Pins.

Remember how I was talking about my friend Jeff Sieh earlier on the blog? Well he’s launched the Manly Pinterest Tips Podcast, and it’s beyond awesome. Listen to some of his episodes at his website, Manly Pinterest Tips.

Got questions about Pinterest advertising? Leave your questions in the comment section and I’ll answer them the best I can, and to stay up to date about Pinterest, make sure you subscribe to my newsletter.

How to Launch a Profitable Online Course (P2P Episode 20)

How to launch a successful online course with Greg Smith of Thinkific on the Pictures to Profits Podcast with Vincent Ng. http://www.mcngmarketing.com/episode20 In episode 20 of Pictures to Profits Podcast, I’m joined by Greg Smith, the CEO of Thinkific. Greg successfully transitioned from being a full time lawyer to teaching online courses, and from there, he co founded Thinkific, which is an online teaching platform that allows businesses and individuals to teach their own online courses.

Greg shares his tips for what it takes to launch a successful course, and what some of the downfalls may be. Greg and his company were instrumental in helping me develop my own online course. It was a goal of mine that I had back in early 2014, and with their help, I was able to do a successful launch that resulted in $2000 in sales in one week.

If you’re curious to know more about Thinkific, Greg and I will be hosting a webinar on November 4th at 12 (ET) and 3pm (PT). Register for the webinar here. 

Tips for Launching A Successful Video Course:

Research What Your Audience Wants

  • Know what people want to learn. Greg suggests that you send an e-mail or a survey to your e-mail list and ask them what they want to learn. You may be surprised to find out that peole are looking to learn some basic concepts.
  • When you do have an inkling of what people are looking for, write a blog post about it, and see what type of comments and how many comments are left behind. If you have a small community, a blog post that has ten comments may be considered a lot, or maybe it’s one hundred comments. But if you find that blog topic generating more discussion than others, then you’re onto something.
  • Check out if the course has been designed by someone else and see if it is selling. If there’s an online course, and you notice that people are paying for it, then you know there’s a market for what you want to teach.

Tips for Launching for A Successful Video Course

  • Decide who the course is actually for. If you’re trying to teach a course that applies to everybody, or can be too generic, then you’re probably not going to find success. Instead, choose a niche or particular audience who you can be an expert to. For example, there are a lot of marketers out there teaching Twitter, but if you can teach a course on how to use Twitter to generate online sales, then that’s for a specific audience.
  • Ensure you sell something that you  know. This is important for credibility and for your own business. If you go out there, and start teaching what others know but you haven’t personally experienced, or are familiar with, then eventually others will find out.
  • Teach a “How to” course. If you want people excited about what you’re teaching then ensure that you’re offering how to do something, and are providing a step by step guide. This vitally important. If you’re just providing courses that are “knowledge dumps” but don’t provide actionable step, then the chances of the course selling are a lot less.
  • There are a variety of niches out there that are profitable, such as ethics, yoga for kids and much more. So don’t dismiss your idea yet, it could be an extremely profitable niche.
  • You don’t need a large e-mail list, though it helps. What’s more important is that you understand what problems your audience is having and to be able to provide a solution to those problems.

Greg

Interested in Starting Your Own Online Course?

If you’re interested in learning how to launch your own online course, come and check out the webinar that both Greg and myself will be hosting on November 4th 12 ET. If you’re curious to know what the platform is like you can also take a look at the Pintalysis Online Academy for a preview of what’s possible on the platform.

Addtional Resources:

Thinkific Teaching Platform Thinkific Webinar Suvey Monkey hear us on Stitcher Pictures to Profits on Itunes Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results

How to use Pinterest to Launch Your Etsy Business

7 Costly Mistakes Businesses Make on Pinterest

How Pinterest Advertising Works (P2P Episode 19)

How Pinterest Advertising Works. Interview with Andy Hayes of @plumdeluxe by @mcngmarketing. Find out how self serve Pinterest advertising work. You can listen to the interview at www.MCNGMarketing.com/episode19

Thanks for dropping by the Pictures to Profits Podcast.  and I’m happy to be interviewing Andy Hayes, who is the founder and creative mind at PlumDeluxe.com, which is a lifestyle blog that helps people create moments that matter.

Plum Deluxe was inspired after Andy witnessed her mom go through a wonderful transformation of living life during her six years of living with breast cancer. After her diagnosis, she spent time traveling the world, spending quality time with family and friends and created memories and moments that mattered.

Unfortunately Andy’s mom passed away, but her legacy and inspiration lives on with PlumDeluxe.com. Andy also shares in the podcast his journey of how Pinterest became Plum Deluxe’s number one traffic driver (yes even over Google), and how he continues to use Pinterest grow a new audience.

He’s also share with us about how the self serve Pinterest advertising platform, also known as promoted pins, works and how he is using to promote his online tea business.

Here are some key highlights from our podcast discussion.

How the Pinterest Advertising Platform Works

Currently the Pinterest advertising platform is only available through application.

Andy and PlumDeluxe.com were invited to test out the new platform, and he’s been using it to help promote the sales of his teas. He says he’s seen some success with it, and explains that Pinterest advertising works in the following ways.

  • Self serve advertising pins must be connected to a specific keyword.
  • The pin will show up as a promoted pin for that search term when approved.
  • Your promoted pin can show up for more than one keyword or search term.
  • Pricing is not allowed to be mentioned in the pin descriptions at all.
  • You are allowed at most one hashtag to use in the pin descriptions. So make sure you use hashtags properly.
  • You must create the pin first and have it pinned onto your Pinterest feed first before it can be promoted.
  • They will look at your pin and the url to ensure that they do match and that the pin is not misleading.
  • No nudity, gratituous violence, or promotion of hate.
  • You are can geo locate by metropolitan area. So if you want to target Los Angeles in your ads, you can.
  • You can target based on gender.
  • You can target based on device used.
  • You can choose the type of budget you want to allocate for a day, or for a certain period of time, or for an ongoing campaign.

Here was some helpful advice from Andy when it came to the advertising platform.

If you don’t have rich pins for your e-c0mmerce product, ensure that you do first. This way you can include the pricing in the actual pin. Depending on your e-commerce platform, this can be as simple as using an extension, or you may need to the help of a developper.

The Pinterest platform does offer insight into how many people generally look up specific search terms on Pinterest, however Andy advises on also use Google Adwords (Keyword Tool) to understand more in depth of potential keywords that people are searching for.

In terms of how long it takes for your pins to be approved for the advertising process, Andy says it only takes a couple of hours. That’s a pretty quick turnaround time.

However, there is a catch. The advertising platform is only available to U.S. businesses on Pinterest, and is not available to the rest of the world yet. If you are a business on Pinterest, you can apply to be an advertising here. You need to have a business account on Pinterest before you get approved.

Pinterest is Great for Reaching a New Audience

Andy doesn’t have some top level secrets for growing a new audience with Pinterest, instead he suggest st focusing on the fundamentals for your own blog.

This means creating images that contain text in your blog post so that it encourages people to repin content on Pinterest, as well as getting others on your site to pin your blog posts.

It’s also about taking your visual game to the next level. While Andy and Plum Deluxe, have their own studio for taking photos, Andy advocates learning how to take better photos and create better visuals. This can be especially important if you have sponsored blog posts.

A great pinnable image can help attract people to a sponsored post and keep you, and your sponsors happy.

Since starting on Pinterest about two  years ago,  Plum Deluxe has seen their followers grow beyond 18,000. A big part of this was because Plum Deluxe had several of their boards featured in Pinterest newsletters across the world.

He credits part of the reason he was featured so often was because of the incredible content that Plum Deluxe would curate.

That’s part of the reason that Pinterest is their main traffic driver.

Andrew

Links and Resources:

PlumDeluxe.com

Plum Deluxe on Pinterest

Andy Hayes on Twitter @AndrewGHayes

How to  Get Rich Pins for Your Business

P.S. I’ll be attending Social Fresh West

Are you heading off to Social Fresh West conference in San Diego on October 28th-30th. If you are, I would love to meet you in person and chat with you all things Pinteresting. Drop me a line in the comments or e-mail me if you are going.
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest

How to Search For Someone On Pinterest

How to Search for Someone on Pinterest by @mcngmarketing. Read all about it at www.MCNGmarketing.com/how-to-search-someone-on-pinterest

 

Have you ever tried to look for someone on Pinterest and found it was a  bit of a challenge? Pinterest’s search engine can be a bit confusing considering there are so many different types of search that are available within Pinterest, both on the mobile apps and the desktop version.

Part of the challenge of trying to find someone on Pinterest is that the default search results lead to searching for pins.

This tutorial will show you step by step on how to search for someone on Pinterest with the desktop version of Pinterest.

How to Search For Someone On Pinterest

If you try to go directly to Pinterest.com to use the search box, and you’re not logged in, you won’t find it there. However, if you don’t have an account with Pinterest you can still use their search box by typing in another pinner’s user account. Such as www.Pinterest.com/Canva or if you happen to know a company that has a Pinterest account you can visit their webpage and look for their Pinterest account there.

From there you have access to the search box if you don’t have an account.

I’m going to assume that you do have an account and that you’re logged into Pinterest.

When searching for anything on Pinterest, by default, you will be searching for pins on the desktop version of Pinterest. This means even if you do type in someone’s name such as Martha Stewart, the DIY queen, you’re going to get results for pins.

When I typed in the her name in the search, many of the pins shown from the results do come from Martha Stewart’s website, however, they aren’t pinned directly from her Pinterest account. Making this difficult.

What you need to do to find Martha Stewart’s Pinterest account is to switch it to Pinners which is the silver box on the very right hand side.

How to search for someone on Pinterest

 

Once I typed in Martha Stewart, I was able to find her, and many of her relevant businesses that are on Pinterest. And I was able to find other Pinterest users who also had the name Martha Stewart in their Pinterest name as well, and that’s how you find someone on Pinterest.

 

How to Search for Someone on Pinterest

You can also search for someone with the Pinterest app in the same manner. Locate the search tool in on the mobile app and ensure that after you’ve typed in a person’s name, that you choose the pinner option. This is because by default, it will search for pins again instead of Pinterest users.

The hardest part about looking for someone on Pinterest, is if the person doesn’t have their first and last name in their Pinterest account.

THEN, this becomes a bit of challenge looking for her. If you can’t find someone by their first and last name in the pinner search with Pinterest, see if you can find them through the business that she runs.

This was the case for myself. For the longest time people were looking to connect with me on my Pinterest account, but the challenge was that my business account didn’t have my own name in it. And so many of my friends, and some influential pinners ended up following my personal account which I use much less.

That’s when I learned that it was important to optimize the name on my profile to have both my personal name and business name in case people were looking for me. This is vitally important for people who are soloproneurs.

With those simple tips, you should be able to find the person you’re looking for. There’s also the chance that the person you’re looking for doesn’t have a Pinterest account. It’s actually not that unusual for even big social media companies not to have a Pinterest account.

Well, whomever you are looking for on Pinterest, I hope you find them. Feel free to drop me a line in the comments if you have any further questions about trying to find a user on Pinterest.

 

How to Search for Someone On Pinterest by @mcngmarketing. Read all about it at

Do you feel this resource would be helpful to your audience? Please kindly repin.

10 Ways eHarmony Can Improve their Pinterest Account

10 Ways eHarmony can improve their Pinterest Account by @mcngmarketing.com

My Online Dating Life

I remember  the days before I got engaged, and online dating was still a taboo. Nobody ever wanted to admit that they found a date online, because it meant that you had trouble getting a date in real life and that you were desperate. My first successful date that came from an online service back when I was in my early twenties.

A beautiful, tall girl, who did modelling part time and I met up at a cafe. We had a good first date and I was definitely interested. Except, what I found out after our date wasn’t so great, she was still dating her boyfriend at the time.

They had gone through a rough patch, and she was looking for a way out but wasn’t too sure she was going to leave her relationship.

I really liked her, and it was a hard lesson in reality that taught me not to date people who were not emotionally available. And you shouldn’t either if you’re single.

Fast forward to ten years later, and it’s amazing to see how far online dating has come. It’s part of our mainstream culture, and some of my closest friends and relatives have met their significant others online.

And a big part of why online dating culture is becoming more acceptable, it’s because websites like eHarmony who is showing how their dating and relationship site has resulted in over 600,000 marriages to date.

But that’s not what this article is about, it’s about how successful is the marriage between eHarmony and Pinterest. This is a detailed case study of how the two are getting along.

eHarmony’s Social Media Statistics

The company boasts 31.5 thousand followers on Twitter, 228,000 likes on Facebook, and 2964 followers on Google Plus, so the question is why Pinterest has 1206 followers.

Pinterest tends to have the least amount of followers compared to most of their social networks, after all, Pinterest is still relatively young compared to Facebook, Twitter and Google Plus.

Let’s take a look at what eHarmony is doing well, and then I’ll discuss what marketing tactics and strategies would help improve their website traffic and user sign up.

What does eHarmony Do Well With Their Pinterest Page?

1) They verified their website.

This is vitally important because this offers a sense of legitimacy and authority. Without having your website verified, another user on Pinterest could put down your site, and pretend to be you, and redirect their pins to a scrupulous website that scams people.

Verified account

And as a matter of fact, at the time of this blog post, there actually IS a fake eHarmony site, that lists eharmony.com as its website.

eHarmony Case Study using Pinterest

 

2)      They connected  their Twitter account.

It’s always good to connect your other social networks to help reach more people. Often times people may not consider joining your other social networks until they’re aware of them.

To do that, all you need to do is go to the desktop version of Pinterest, and click on your profile in the top right hand corner, and choose “Settings.” From there scroll down half way and you’ll see the ability to connect your Twitter account.

3) Boards Related to their Themes

eHarmony’s positioning is about using personal data and characteristics to help you find your right partner.

A brand like eHarmony wants to evoke feelings of hope, love and romance, and so they do a good job of having a few board titles that focus on such topics such as their boards “Great Date Ideas,” which is wonderf for search engine friendliness on Pinterest, Wedding Wishes, eHarmony Couples, and Silverscreen Romance to get you thinking about marriage and relationships.

eHarmony Pinterest Case Study

 

4) They Share Other People’s Content

I understand their may be some legal obligations and restrictions regarding pinning other people’s content on Pinterest, but if you want to be a part of a community on Pinterest, you need to share other people’s content.

eHarmony does pin interesting content from Etsy, and that’s a good way of getting the attention of other Pinterest users.

Let’s take a look at what steps can be taken to help improve their Pinterest marketing.

How eHarmony Can Skyrocket Their Pinterest Marketing

1) Consistent Pinning

This is one of the best ways that eHarmony can grow followers. At the time of this writing, their last Pin onto Pinterest was two weeks ago.

Yes, you can get away with pinning every two weeks, but the content would have to be amazing, but marketing isn’t about leaving things to chance. It’s about taking initiative to get people to be interested in your services.

In this case, I would recommend that eHarmony pin more frequently to gain more followers and to reach more single men and single women.

2) Choose Board Covers That are Relevant to Board Names

The tile of their board Love, Love, Love is a great one, because their target users are all about finding love. And making it the first board, is a smart move.

However, my suggestion is to change the board cover so that it reflects more on the theme of love. A cover image of what appears to be a doughnut and coffee are not explanatory of what the board is about, and doesn’t evoke enough curiosity and emotion to make me want to click on it.

It’s important to have a cover image that makes people want to explore your first board. The first board cover and title are prime real estate, and can be seen on every device and app that use Pinterest without the need to scroll down.

eHarmony Pinterest Case Study by @mcngmarketing

I would suggest using a cover photo of a couple kissing each other on their wedding day, or just two couples kissing each other. Since the majority of users on Pinterest in the U.S. are women, this type of picture would be appealing and would have a higher click through rate onto the board than a picture of a doughnut and coffee.

3) Choose Pins that Correspond to the Theme of the Board

Going back to the Love, Love, Love board. The theme of the board is about love, however, one of the deterring factors from getting people to follow that specific board is the lack of a consistent theme for their pins for that board.

I see pins of blueberries, different foods, pets, flowers, flamingos, childhood sisters, and as you’ll see in the bottom this creepy eye pin from Flickr! What does that eyeball have to do with LOVE?????

Get that eye AWAY from me….AHHHh!!! It’s like something from an Alfred Hitchcock movie.

Pinterest Case Study: eHarmony

Pins from boards need to have a consistent theme so that people don’t get confused about what the eHarmony brand is about, nor confused about what the board is about.

4) eHarmony Needs to Move their Most Important Boards to the First Four Positions

Part of the reason why eharmony has such few followers in relation to their other social networks is because many of their first few boards are focused on the wrong themes for the wrong audience.

Board number two and board number three focus on women’s and men’s fashion respectively, but it’s not about what to wear on a date.

The reasoning for keeping your most important boards on top is simple. Most people on Pinterest don’t scroll down to see your other boards. They will look at the first few and make a snap judgement to see if what you have is of any interest, before scrolling down more.

While the desktop version of Pinterest does shows quite a few boards, it’s also important to keep in mind that for a smartphone device the number of boards shown are extremely limited, for example on the Android smartphone, only the first four are shown before scrolling is required and usually the first two are the ones people scan.

For eHarmony, they should move their boards that are related to dating and weddings to the top positions that are relevant to their audience, and move the ones that are least relevant to their audience further down.

Their primary target audience is single, interested in finding love, and being involved in a relationship, it’s not about “Dare to Wear.” While fashion is hot on Pinterest, it’s not the right type of board for this type of company.

These types of boards should be renamed and become a resource of how to dress on a date.

Pinterest CAse Study with eHarmony by @mcngmarketing

5) Have Your Boards Be a Resource to Your Core Audience

The Dare to Wear (Women) and Dare to Wear (Men) boards should be renamed to What to Wear on Dates. The boards focus on daring clothing to wear on dates, but some of the pins are highly impractical for most people to wear or put on for a first or second date.

Some of the clothes they recommend are great, but suggesting that people “dare” themselves to wear this type of makeup on a date seems extreme, and outside the branding of what eHarmony is about.

I would imagine that most data (which is what e Harmony bases their compatibility tests on) would suggest that most single men wouldn’t be impressed with a woman with this type of make up on any date.

eHarmony Pinterest Case by @mcngmarketing

Instead, having a core focus on what women can wear on dates to help boost their attractiveness is vital. Images similar to this one should be the dominant theme.

eHarmony Pinterest Case Study @mcngmarketing

The goal for the board should be to repin resources that are going to be helpful in helping people dress for their dates. This also means using the descriptions in pins to explain why a dress or particular style of clothing may help dress to impress.

The board also contains pins of furniture, which have no relationship to dressing. It’s important to ensure that pins are pinned onto the correct board, and that every month a company like eHarmony check out their main Pinterest boards to ensure that pins that are unrelated are taken out.

6) Avoid Using Horizontal Pins

The Deals and Steals board is a great idea. It’s the board that eHarmony uses to promote special deals and free trials.

What’s great about their pins is that they have a lot color, text is wonderful, and I like the wording “Real Couple” inside their ads.  They are bright vibrant and have very clear text that would be visible on the desktop version of Pinterest.

However, horizontal pins are extremely tiny and get lost in the sea of pins when put next to competitors who have optimized for vertical images.

By using horizontal images, they also lose click throughs to their pins. It’s vital to remember that there many users that use the Pinterest mobile app. For my own audience, 50% of clicks come from a mobile device, which means that I need to ensure my pins are visible on smartphones and tablets. eHarmony also needs to ensure that their pins are optimized for mobile.

Horizontal images can make people squint their eyes, and ignore the pin altogether on smarthphones. Pins need to be vertical to get the best click through rates and to be able to have a chance to grab users’ attention on the Pinterest feed.

eHarmony Pinterest Case Study by @mcngmarketing

 

7) Don’t Use (uncustomized) Url Shorteners

Another big no no would be not to use url generic shorteners. Unfortunately eHarmony used goo.gl to help measure the effectiveness of their Pinterest marketing campaign for driving traffic to their site. However, using shorteners like goo.gl or bit.ly, when they are clicked on is labelled as spam by Pinterest. It will not lead back to the intended website.

A solution to this problem would be to use their full address like the pin on the right hand side in the above pictures. To keep track of the success of the pin a UTM tracking code can be used.

UTM’s were not allowed in the past, but are now allowed on Pinterest. Making it much easier to know the success of a specific Pinterest markeitng campaign.

What does work are customized url shorteners. Those can be put in a pin’s description and will not be flagged as spam. So if your website has one like this ehr.mn/12iAbf8! which is for eHarmony, then it would be clickable in the pin’s description on the desktop version, but would not be labelled as spam.

8) Link Your Uploaded Pins Back to The Site

In the two images above, eHarmony relied on people to click on the pin url in the pin description to help them go back to the website.

However, urls typed in a pin descriptions are not clickable on the mobile apps of Pinterest. And this means that the best way to go to the website is to click on the pins. However with the two pins that were shown, both of them didn’t have a “source url” for their images.

Meaning that there was no way for people who are using the Pintereset mobiles apps to directly visit the site without typing it into their mobile browser. This would result in lost potential traffic.

Always ensure that your uploaded pins have a “source url.” To find out how to do this you can watch the instructional video below.


9 ) eHarmony’s Hashtags on Pinterest Should Change

I would also suggest that eHarmony use a new hashtag for their Pinterest account. This is because the eHarmony hashtag  when clicked on leads to some….well interesting results for their first few pins. Those pins were designed to be more humorous in nature than to promote relationships and eHarmony.

The problem with hashtags is that when they are clicked on, is that they can lead people to different and unwanted results. For example, when I clicked on the hashtag, this pin

The other marketing tactic that e-harmony should avoid is the use of generic hashtags such as #Love. This will take away people who are looking at their Pinterest page on the internet version of Pinterest away from their Pinterest page.

eHarmony should consider creating a new hashtag such as #eHarmonyLove for Pinterest so that it can maintain its brand integrity and maintain its strong positioning.

10) Use Pinnable Images for Featured Blog Post Pictures

We’re living in the age of the visual social media, and having blog post with generic stock photos with text are no longer enough to help a blog post stand out.

A blog post needs a strong headline, along with a great visual that lures a reader into the blog post. Using images like the one in this blog post by eHarmony are nice, but it’s not as powerful as the example image that you’ll see after.

Blog Photo

By creating a vertical style image that contains great headlines, you can help encourage Pinterest traffic back to your site.  Here’s an image that’s about dating. Notice the magazine style cover. This individual pin has been repinned 2,150 times since June of 2014.

You can read about about the article here.

eHarmony Case Study by @mcngmarketing

eHarmony has great content library that helps people have better dates, create better relationships, and be better people.

By taking the extra 10 or 15 minutes to create a customizable and pinnable images for their blog posts, it could potentially drive hundreds of thousands of more new visitors to their site and thousands of more signs up.

The wonderful aspect of eHarmony, is that they have a library of content that appeals to the masses. All that’s needed is for a great pinnable image to give the content even more social media spark.

Conclusion and Final Recommendations for eHarmony

By making those small improvements, I’m sure that eHarmony would get more followers, get more targeted traffic and get more sign ups. And there’s no doubt that there’s a lot of people that would find their service helpful, as many of us feel a call to be with someone truly special in our lives.

I’m lucky to be with a woman who loves me so much that it makes my heart explode. And eHarmony is helping people find that special someone.

However, the main question they need to address is, “How do we use Pinterest to attract our ideal customer?” Once that question is answered, then the boards and the other marketing tactics suggested will fall into place to complete a great marriage between Pinterest and eHarmony.

Here’s one last note. Their sister company eHarmony UK, did an excellent job with their Pinterest page.

Pinterest Case Study: 10 Ways eHarmony can Improve their Pinterest Marketing by @mcngmarketing. Read the full case study at www.MCNGmarketing.com/e-harmony-pinterestcom

Grow Your Google Hangout Audience and Get Sponsors (P2P 17)

Learn How to Grow Your Google Hangout on Air Audience and Get Sponsors. Featuring @blogger32 on the episode 17 of the Pictures to Profits Podcast. http://www.mcngmarketing.com/episode17

It might be a bit unusual for me to talk about Google Hangouts for a podcast that’s dedicated mostly to Pinterest, but that’s why it’s called Pictures to Profits Podcast, because it’s all about using visuals to help grow your business. At the end of the day, it’s not about Pinterest, it’s about helping your business grow.

In episode 17 of the Pictures to Profits Podcast, I’m joined by the wonderful, former coal miner, turned Google Plus Hangout expert, Wade Harman.

On the show Wade talks about how he went from being a coal miner with no source of income after an unfortunate incident, and then in two years, with a lot of hard work, developing wonderful and influential relationships through Google Plus. Since December 2013 to September of 2014, Wade has accumulated over $36,000 in sponsorship for his Google Plus shows, and shares his story about how he got his first sponsor that paid him $200 for his first show.

What is Google Plus and Google Hangouts?

For those that aren’t familiar with Google Plus or Google Hangouts, Google Plus is a social network created by Google, and one of the features that Google Plus is that it allows for video and audio communication between two or more parties. Google Hangouts can be done privately among you and a few people, or if you want to broadcast the hangout to the public, than can be done as well.

Imagine using something similar Skype, but within your social network.

Wade Harman uses Google Hangouts on Air, which is basically a live TV broadcast, to interview social media influencers and to get his community involved. He then uploads those episodes into iTunes to create his Relationships Marketing Show.

Engage Your Google Hangout Audience

I remember reading Wade’s blog, WadeHarman.com and in one of his articles he talks about how devastated he was when one of the Google Hangouts on Air he attended didn’t have a comment tracker.

The Google Hangout app, comment tracker, allows you to take comments being made on a Google Hangout to be put up onto the host’s screen. The audience that’s watching your hangout knows that you’re actually paying attention to them, and on top of that, it makes the person who asked the question or made the comment feel fantastic.

Engage Your Guest On Google Hangouts On Air

One of the key aspects of being a great host on Google Hangouts is to ensure that you curate good content, that’s one of the tips that Wade talks about in his article, 5 Tips to Grow Your Google Hangout Audience.

If you are interviewing people for your Goolge Hangout, it’s your job to ensure that you know what type of questions to ask so that you’re able to pull wonderful content from your guest.

But in order to do this, you have to know your guests, find out what they’re passionate about, and take a sincere interest in who he or she is.

“You have to be a hero to one individual at a time.”

Wade talks about the importance of developing relationships with others above everything else, because relationships are at the heart of any business. He doesn’t believe anything else matters.

While he acknowledges that SEO and Google Plus are important aspects of business, he sees them as tools for creating stronger business relationships with others and that Google Hangouts, whether on air or private, can be used to establish intimate connections.

It’s not just about developing intimate connections through Google Plus, it’s important to view people as individuals. You have to work hard to ensure that you’re a hero to one person at at time, that’s how you build your tribe of one hundred and growing. There are no shortcuts as Wade had to work damn hard for 2 years before seeing financial results for his hard work.

But if you have grand dreams of raking in easy cash through social media marketing, Wade offers a different perspective. He was nominated as one of the top 25 social media blogs on Social Media Examiner in 2013, however that didn’t equate to financial success.

Instead, Wade made an effort to be transparent to not try to be what people that he was, a successful social media guru that was raking it in, instead he was transparent and tells his trial and tribulation during that rise to stardom but patiently waiting for his financial success.

At the end of it, he owes a lot of his success to his hard work, and his relationships. Going from coal miner to now teaching people how to successfully get sponsors for Google Hangouts.

How to Get Your First Sponsor for Google Plus

In order to get his first $200 sponsor for his show, Wade, messaged 15 people on Google Plus asking if they would be interested in sponsoring his show. A week before his first show was to air, Wade received a response from someone who was interested in sponsoring his show.

The most important part of getting sponsors is to ensure that you need to have a vision for your show. You have to share that with sponsors so that they can be a part of the ride, but you also need to ensure that businesses can clearly understand what the benefits are for them, and how fast you can deliver business results.

Wade uses a system of templates that helps guide people through the whole process, and teaches a course about it. You can find out how he received $36,000 in sponsorship at www.MCNGmarketing.com/Wade

Wade Harman

Links and Resources:

WadeHarman.com

Wade Harman on Google Plus

5 Tip to Grow Your Google Hangout Audience

Wade Harman’s Google Hangout Sponsorship Course

Relationship Marketing Show podcast on iTunes

Please Pin!

Learn How to Grow Your Google Hangout on Air Audience and Get Sponsors. Featuring @blogger32 on the episode 17 of the Pictures to Profits Podcast. http://www.mcngmarketing.com/episode17

hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest  

5 Tips For Using Pinterest Messaging for Business

5 Helpful Tips for Growing Your Business with Pinterest Messaging. By @mcngmarketing. Read all about it at  http://www.mcngmarketing.com/use-pinterest-messaging-system

It seems like there’s so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest’s messaging system and why is it important for your business? Read on curious pinner!

What Exactly is Pinterest Messaging?

Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest. You do not need to follow them back, as I incorrectly sated in episode 13 of my Pictures to Profits Podcast.

Beyond your followers, you’re also able to message your friends who are on Facebook who have a Pinterest account, as well as people who you follow on Twitter and who follow you back who have their Twitter account connected with their Pinterest account.

Okay…I know that was a mouth full, but now you know the extent of who you can communicate with on Pinterest.

What makes it different from other messaging systems like Twitter’s direct messaging and Facebook’s Messenger, is that the tool is geared towards those who enjoy sharing ideas in a visual manner.  This can help can facilitate complex projects that would be hard to explain through words and is also an excellent tool for those that don’t want to send photo attachments back and forth. Through the messaging system you’re able to share texts, pins, boards, and links.

 

5 Tips to Improve your Pinterest Marketing with Pinterest Messaging.

This allows for easier back and forth communication. In the past, you would send someone a pin through Pinterest or to their e-mail, however, there was no way to privately communicate in a stream line way that kept track of what was happening in the conversation.

The Pinterest messaging system works across all platforms, so you can message people on iOS, Android and desktop versions of Pinterest.

Pinterest Messaging Allows for Group Communication

Unlike Twitter’s direct messaging system, Pinterest’s private messaging system allows for you to have group conversations with up to ten different Pinterest users at one time. This particular feature can be beneficial for projects that require a lot of visual co-ordination among a team.

For example, if there are several people involved in planning a fundraising event, and one of the members found a great idea on Pinterest she wants to share, she now can, and receive feedback from others involved.

Let’s move on to five tips for how businesses can use the Pinterest messaging system.

5 Tips for Using Pinterest Messaging for  Businesses

1) Help VIP Customers or Clients with their Planning

What makes Pinterest messaging so wonderful is that you’re able to streamline all the conversations in one place. With the new messaging system, you’re able to help your customers plan better projects.

Imagine that you’re a wedding co-ordinator and your helping your client plan out how to decorate her reception on Pinterest. Before you had to send pins one by one.  Now you’re able to send her different pins done at different weddings as well as decorations you planned with your previous wedding clients. Your client can then pick and choose which ones work best for her and put them onto her own secret board.

Or in the case that you have a VIP customer who buys a lot of your products, you can send her a pin of a product that she may be interested in and she can now pin that into one of her collections instead of trying to sort through all the hundreds of e-mails she gets a day.

Here’s a Pinterest Intermission:

You’re only able to share pins and boards that are available to the public. So if you have a pin on a secret board, you’re not able to send nor drag that pin into the Pinterest messaging system.

However, once a pin has been sent to a user, she can choose to put that pin onto one of her secret boards. Let’s get back to our regular programming shall we?

2) Develop Better Relationships with Your Followers

I enjoy commenting on Pinterest, but one of the major challenges is that when I do comment on someone’s pin, and he happens to be using a smartphone, the comment that I’ve left behind is barely noticed. The reason this happens is because the notification looks like any other notification whether someone repins or like one of their pins.

It’s only on the iPad or desktop version do people see a preview of the comment. What this means is that if you are trying to engage with your fans on comments, they’re probably not going to take notice.

However, if you are looking to develop better relationships with one of your followers on Pinterest, the Pinterest messaging system can allow you start that conversation back and forth.

One of the aspects of the Pinterest messaging system I like, is that I can drag a particular pin into the conversation and mention how much I enjoyed this pin he posted. It’s hard to comment on an old tweet from 5 months ago, but you can still message someone about their pin that he posted from five months ago.

Here’s an example of SociallyApt and myself having a conversation on Pinterest messaging. She sent me her compliments about my 31 Days to a Better Pinterest Page board. 

Pinterest Messaging System

This can be especially helpful in starting relationships with influencers who follow your Pinterest account.

3) Create Group Boards with More Ease with the Right People

Inviting other users to group boards was a bit of a hassle, because you may have wanted to invite someone who you thought would make a good contributor, but there was no way to directly message her to explain why you want to invite that person to your group board.

Sending users group invite that shows up at the top of their feed without proper explanation is always a little weird.

Now with the Pinterest messaging system, you’re able to message your followers and tell them, “Hey I noticed we create pins that have the same theme, would you be interested in joining a group board about XYX?”

This way you’re attracting the right people to join your group board and you’re not blind siding them with an unexpected invite.

4) Reward Your Most Engaged Pinterest Followers

One of the best things about the Pinterest messaging system is that you’re able to communicate with engaged loyal followers. Let’s say you have someone that has been pinning a lot of your content, and is responsible for driving quite a bit of traffic to your retail site.

Now, with the new messaging capabilities,  you’re able to message the follower and say , “Hey, thanks so much for always repinning our products. We want to send you a coupon code for your loyalty. Upon check out, use the coupon code within the next two weeks, and you’ll receive 20% off the order. Thanks again for all your support.”

Or if you have the marketing budget, imagine sending them a free gift for those that have truly been engaged with your content. Imagine the word of mouth marketing that could generate.

Let’s be honest, we love brands that appreciate us for what we do! 

5) Get Feedback from Your Pinterest Followers

Chances are it’s going to be difficult to be able to contact many of your Pinterest followers directly through e-mail, however, with the new Pinterest messaging system you’re able to send your followers messages and ask them questions.

Since every social network operates a little bit differently from the others, you’re able to to send surveys or questionnaires to people who specifically are following you and are using the Pinterest platform.

This will help give you insight into how your followers are interacting with your Pinterest page.

Those are five tips on how businesses can use the Pinterest messaging system for their business. If you’ve got a creative idea on how businesses can use the Pinterest messaging app, it would be fantastic to read about it. Drop me a line in the comments section, and share.

Additional Resource:

Curious to know how you can re arrange your pins in a board? That’s what I did for my 31 Days to a Better Pinterest Page board to organize it from day 1 to day 31. Learn how to rearrange your pins within your boards.