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Create Better Pinterest Board Covers

Day 22 of 31 Days to a Better Pinterest Page by Vincent Ng. Day 22 is about optimizing your board covers. #PintalyisisAcademy

Welcome to day 22 of the 31 Days to a Better Pinterest Page. This blog post is all about optimizing your board covers.

For day 21 it’s all about adjusting your board covers to have them visually optimized to lure people into following your board and/or clicking on it to find out more information about what the board is about.

By default, when you start a new Pinterest board, the cover image is taken from the first image that you pin onto the board.

This results in board covers looking incomplete, or a bit disjointing from the board title. The example below is the type of board cover that you want to avoid, as it isn’t very alluring, and it’s not immediate that the board cover is related to the title of the board.

Change Your Board Covers

For most of us, our first pin probably isn’t the ideal pin we want to show off for our business or to represent our personalities, instead you need to be able to select the right cover pin, or to create a cover pin that you can use as a board cover that reflects our business and who we are.

Text Based Pinterest Board Covers

When you use text as your dominant board cover image, it provides the boards with a cohesive look and feel. A good example of this is Volvo US’ Pinterest account which has used text based images for many of their board covers that gives them a consistent look.

Volvo U.S. Pinterst Board Covers

When using text, there are two main elements you need to worry about other than branding.

1)      Is the size of text on the board cover visible on the a smartphone?

2)      Is there enough color contrast between the main words and the background of the cover photo.

When you only have a third of a second to grab someone else’s attention you want to make sure that they can clearly see the words across all different platforms.

For example, having a yellow font on a white background isn’t a good idea. There isn’t enough of a contrast. However, color combinations such as black/white, yellow/red, red/white can help the text stand out.

If you’re wondering what color combinations do well, I would suggest that you study magazine covers to see what works and what doesn’t.

Image Based Pinterest Board Covers

In the case that you feel that text isn’t the way for you, then you definitely want to make sure that your images stand out and match what the board name is about.

If you are going to use a board image, ensure that it stands out and is interesting to view.

When using a board image, a question you want to ask is, “Would this board cover make me want to click on it to see what this board is all about?”

And the second question is, “Based on the cover board alone, and the title of the board,  would I actually push follow button on impulse?” If not then it’s time to choose a different image.

Daily Moment of Zen is Jetsetter’s most popular Pinterest board. It has over 4 million followers. The title of the board is simple and enticing, with a wonderful image. It’s the type of image that matches the title.

Other boards that Jetsetter has created on Pinterest averages about 70,000 followers. So the right board cover name and image can make a huge difference.

Daily Moment of Zen on Jetsetter

Bobbie from Livinginretrospect.com, was able to figure out that the best size is now 390X290 pixels is the optimal size for a Pinterest board cover. Appreciate all the effort that she went through to discover this and to share with others. My heartfelt thanks and gratitude goes out to her.

The other option is to go through all the different pins you have pinned so far, and choose a pin that would be appropriate as the board cover.

How to Know if Your Board Covers are Attracting Attention

Now you may guess all about whether your board covers are grabbing the attention of other people, but a tool that you can use that’s uses eye tracking software to make recommendations is EyeQuant. The software allows you to test out up to two websites for free, and you can use your Pinterest page as one of them.

You can then determine whether the first few board covers you have are working into drawing eyes in.

Day 22 Actionable Step:

Now depending on how detailed you get with your board covers, and how many boards that you operate, this can take more than a day. But for today, I want you to take a look at your first five Pinterest covers and determine if they are optimized to be followed or clicked on.

Remember to take a look at them on mobile devices to get a full scope of how the board covers look like as well.

Additional Resource:

Here’s an oldie but a goodie. Mashable wrote an article about what captures the attention of eyes and how they move when looking at pins on the desktop version of Pinterest.

Do you have a tip for a favorite tip or tool for creating a great board cover. Let me know what that tip is in the comments section of the blog post.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • mathfour

    So if I’m doing the text board covers, should I use the same font on each?

    • Vincent Ng – MCNG Marketing

      If you’re looking for a consistent look for branding purposes, than I would suggest that’s the route to go.

  • mathfour

    Do I need to upload the board cover as a regular pin or is there some way around that?

    • Vincent Ng – MCNG Marketing

      You do need to upload them as a regular pin. There’s no way around that. If you’re worried it might look to weird at the top, use Pin4ever.com on Firefox to help rearrange your pins, so that it shows up lower.

  • mathfour

    FINALLY finished the activity for this day!

    • Vincent Ng – MCNG Marketing

      I just took a look at your board covers, and they look FANTASTIC!!! Wowza…love the chalkboard theme. I hope everything is going great with the new job Bon.

  • http://www.livinginretrospect.com Bobbie Gross

    I finally finished my covers! I wanted to do a center banner with the title on it, and had a hard time positioning in the exact same spot each time. Ended up using canva as my editor and just deleting the picture and adding the next one and resaving. It saved a ton of time once I figured it out (although it still took forever, because I have too many boards). I also had a terrible time with the sizing. 217×147 cut off part of my image every time I tried – which I only realized after I made all of the covers. I ended up going with 390×290, and that worked almost perfectly with no weird spacing issues. Just thought I would put that out there for anyone else who might have issues. Oh, and Pinterest wouldn’t let me change the covers from my desktop for some reason. I had to do it from my phone because the desktop version wasn’t even giving me the option. Even though this project took a long time and it was difficult to find in-depth information, I really love how cohesive my profile looks now. Thank you so much for this series! I am definitely a follower now! http://www.pinterest.com/actressrobert/

    • Patricia M.

      Thanks for info on the sizing, I love the look of your board covers. I’ll start working on mine today.

      • http://www.livinginretrospect.com Bobbie Gross

        Thank you so much, Patricia. How did your designing go? I went to your blog looking for your pinterest account and couldn’t find it. You should link it up here so we can all see how it is went.

    • Cristina

      thank you for sharing exactly what i needed to know

      • http://www.livinginretrospect.com Bobbie Gross

        Cristina, I’m glad that it was helpful. Who knew that making pretty board covers would be so frustrating, right? Since I overhauled my Pinterest account, I have grown my following by about 25% in less than two months, though. So I guess it was worth it. The only other thing I started doing was using viralwoot, which I reviewed over at my blog.

        http://livinginretrospect.com/viralwoot-review-increase-followers-repins-pinterest-schedule-pins-repins-pinterest/

        I hope you have great success in growing your Pinterest following.

        • Vincent Ng – MCNG Marketing

          I Bobbie. Thank you so much for all the hard work for finding out the pixel dimensions. I really appreciate it. I know it takes a lot of time to figure these things out. I’ve updated the article to reflect the awesome guideline you gave and also linked back to your website. Thanks again an I hope you have a wonderful holiday.

          • http://www.livinginretrospect.com Bobbie Gross

            Thanks for the mention, Vincent! I love my new Pinterest look and have grown my following by 50% since I went through the 31 days two months ago. And I’ve been on Pinterest since the early days. My mother-in-law even commented on how cool my Pinterest profile looks over Christmas dinner. Thanks for all the hard work you put into this series.

          • Vincent Ng – MCNG Marketing

            That’s fantastic to hear Bobbie! I’m so happy to be of help. I left a message for you through your website, and hope you got it. I would love to have you on my podcast show to talk about your Pinterest experience and how you were able to grow your following.

          • http://www.livinginretrospect.com Bobbie Gross

            Vincent, I didn’t receive your message, but I don’t know why. I would love to be on the podcast show. My Pinterest following is over 1000 now, and growing pretty steadily. Between your course and participating in group giveaways, I have seen a lot of success. Thanks for all you do. Feel free to email me at livinginretrospect (at) gmail (dot) com

  • Patricia M.

    This is a very helpful post. I’m going to check out the rest of this series while working on my board covers, thank you very much for sharing!

    • Vincent Ng – MCNG Marketing

      Thanks Patricia, I’m glad you found the article of help.