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How to Create a Place Pin Board on Pinterest

Day 16 of 31 Days to a Better Pinterest Page. Day 16 is about creating a place pin board for your business. There are a variety of uses. Example number 2 has yet to be used on Pinterest. Article by Vincent Ng. #PintalysisAcademy

Welcome to day 16 of the 31 Days to a Better Pinterest Page, can you believe it that we’re past the half way mark?

For day 16, I’m going to encourage you to create a place pin board.  Place pins are a type of rich pin that is associated with a location on a map. While I would say it’s not essential for businesses to have a place pin board, it can add an extra creative and helpful dimension to your business depending on how it’s used.

Here’s what the place pin board created by Cassie from Ever in Transit looks like. As you can see it maps out some of her favourite locations in the San Francisco area.

How to create a Place Pin Board on Pinterest by Vincent Ng.

The use of place pins are only limited to your imagination. The best way to approach place pins is to think of it in terms of providing extra information that would be interesting or educational to your customers. Creating a place pin board without knowing how it contributes to your marketing strategy would be a waste of time.

Since your business is going to be different from the next one, I thought it was best to show how place pins could be used in a variety of business industries.

What Businesses Can Benefit from Place Pins?


If you operate a hotel, there’s no doubt that one of the questions your staff receives is where are all the good places to go eat and visit.

Why not create a place pin board with pins of all great eateries that 10 minute walking distance away? Also create a place pin board for all the attractions around the city and in the surrounding region that you believe your hotel guests may enjoy. Create pins that share little known secrets about the city, or even your hotel to help them become excited about visiting.

The Vancouver area, where I live, wasn’t just the host for the 2010 Winter Olympics, it’s also a place where you’re able go out to fresh ocean waters and potentially get up close and personal with whales through whale watching tours.

Something that many tourists who visit the Olympic host city may not be aware about. Imagine creating a place pin board that shows off those wondrous activities. How much would they want to visit the city and stay at your hotel?

Think of the place pins as an online concierge!

Supermarkets and Businesses that Support Local

Do you run a farmer’s market or a local supermarket?

People nowadays are curious about where their food comes from. Why not make it easier to answer that question and take photos of your produce, meats and vegetables and show off where all that delicious food comes from with place pins.

It’s not just limited to food, maybe you’re a fashion designer that sells your products in a variety of different retail locations. Show off where people can purchase your fantastic jewellery or clothes that you design.

Show Off Where You Source Your Social Products

Do you run a business that sells social products that are made by a group of women in Ecuador? Why not use place pins to show off where your social products are from, and to insert pictures of the people who are producing it.

To elevate those pins to the next level, ensure that each of those pins about social product have a wonderful story around them. You’re allowed up to 500 characters in pin descriptions. Use them to touch people’s hearts, and turn them into loyal customers.

Wholesalers and Distributors 

Do you do wholesale distribution of some sort? Maybe you sell wonderful kitchen sinks and beautiful  bath tubs.

Show off where these beauties are sold. List down all the retailers across where people can enter the showroom and see them with your place pin maps. Include telephone numbers where people can reach these retailers so that it makes it that much easier for them to make an appointment with one of their sale staff.

Now you’ve got some ideas about how to use place pins, and there’s so many more. Here’s how you can start a board using the desktop version of Pinterest. You can create them on all mobile devices as well, but for the sake of keeping it simple, I’m going to stick to the desktop.

How to Create a Place Pin Board

If you’re more of a video person, you can view the video I created about place pins. However, you can’t view the video, or you prefer reading, then read on my friend. Read on.

Go to your Pinterest profile and create a board (or you can create a secret board). Then scroll down to the toggle “Add a map?” Change that to yes.

You can also edit an existing board and change the settings there to make it a place pin board.

The good thing about place pin boards is that they are reversible. If you don’t like it, you can always change it back to a regular board.

How to Add Place Pins

Once that’s toggle on, you technically have a place pin board! Yeah. Nice and and easy, like eating a pizza that’s cheesy. Okay, I admit, I’m not Dr. Seuss, so let’s move on shall we?

How to Add Place Pins on the Interactive Map

There are two ways to add a place pin with the desktop version of Pinterest. The first is to click on “Add a Place” button. When you do this, it will automatically load up locations from Foursquare from which you can choose from.

When you start typing in the place, you have the option of choosing photos taken by Foursquare users, or you may upload your own to represent that location.

How to Add a Place Pin Board

When you do this, by default, the source of the pin will go back to Foursquare’s website. You can change this by changing the source of the pin by hovering over it, and then clicking on the “Edit button.”

The second method is to add a pin through repinning or from pinning directly from a website. Once the pin has been added to the place pin board, you’ll have the option to “Add a Place.” When you click on that button you’ll have the option to add a location that’s registered with Foursquare.

Add a Place Pin

When people click on a place pin that’s created in this method, it will default to the source of the pin, instead of to a Foursquare listing.

You may find that you can’t find your business or location on Pinterest. In order to add your business onto Foursquare, you will need to set up an account with Foursquare first, and then add in your business. For more details on how to do that you can check out this article by on

Day 16 Actionable Step:

For day 16, you’re going to start your own place pins board. Think of a theme for that place pin that would be relevant to your business.

Remember you don’t have to make the board public to start, as a matter of fact I would suggest that you play around with the concept of place pin with a secret board first.

Additional Resource:

Carrie Finley-Bajak wrote a wonderful and detailed post about how the travel industry can use Pinterest. For example, did you know that Texas Tourism has over 470,000 followers? Read all about it at Travel Weekly.

I’ve shared some ideas with you on how you can use place pins, I would love to hear your ideas. Please share your idea in the comments along with the rest of the Pintalysis community!

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • mathfour

    Woohoo! Places to See Math place pinboard is up! And I’ve tweeted to see how many other educators around the world will join and pin math from everywhere.

    Great idea, Vincent!

    • Vincent Ng – MCNG Marketing

      Thanks Bon. I think that’s a really interesting application. A math place pin board, I think too many people think it’s really boring, but there are some fascinating topics about math. I’m looking forward to hearing how this board turns out with the other educators.