Pinterest announced that they are rolling out gifs on their Pinterest feed, which could pose a challenge to Tubmlr, which has been known as THE gift visual social network.
What You Need to Know about gifs and Pinterest:
1) Gifs Can be used for Short Animation On Pinterest
The big advantage of gifs compared to other image formats is that you’re able to create animated pins, or motion pins. This was considered the norm before Vine and Instagram videos took place. They were short, often amusing and now they can be played on Pinterest.
Here’s what they look like on Pinterest for desktop. You’ll clearly see the gif at the bottom left hand corner. If you’re planning to use a lot gifs for your marketing, avoid placing text on the bottom left.
All you have to do is go to the desktop version of Pinterest and search for the term gif to see a lot of examples.
2) Gifs Are Clickable on the Desktop Version of Pinterest
UPDATE: I’ve updated this part of the article from the past. When gifs first came out on Pinterest they weren’t clickable, however this has all changed and gifs are now clickable back to the website on the desktop version of Pinterest.
This is amazing, as you can now show off a wide variety of products in a short time, and still have them all clicking back on your website. Imagine now being able to show off ten pairs of shoes in one Pinterest pin, than just showing off one.
3) Gifs on iPad for Pinterest
Unlike the destkop version of Pinterest where pins that are gifs are clearly labelled, it’s currently not like that on the iPad. It actually looks like a regular pin, and there’s no way to get the animation started. So in this case since the gifs can’t animate on iPad they operate as static pictures.
And if you click on the gif, you’ll find that the gif WILL lead back to the directed website.
4) Gifs on Android for Pinterest
Gifs on Android devices operate the same way as the iPad device. There’s no visuals that indicate that a pin is a gif. And when you click on it, or tap on it, it will redirect to the designated website.
What this means for Businesses on Pinterest
If your business is ready to launch into the world of gifs on Pinterest then you need to consider a few things before you jump in.
1) Remember that the majority of users on Pinterest are actually mobile users. This means that not everyone is going to see your animated gif, BUT they will see the first frame. So make sure that the first frame of the gif is visually optimized.
2) If you want to get people back to your site, then make sure you don’t use animated gifs as your pins.
3) Use gifs as a way of brand building and engagement. Gifs are a great way to entertain your consumers and build your brand. If you have a large established brand and don’t need more people to visit your website, then this is definitely a way to go.
General Electric’s Pinterest page has already started doing this. In all fairness, they’ve been doing gifs on Tumblr, so they’ve got a good head start compared to some brands when it comes to gif building. Click on the pin to see what the animated gif looks like, and remember that you’ll only see it in action if you’re using the destkop version of Pinterest.
Do you plan to use animated gifs for your business on Pinterest? If so, how?
Want to know ow to boost your profits with Pinterest for 2014? Cynthia Sanchez from Oh So Pinteresting and myself are teaming up to bring you a one of a kind live online workshop. We’ll be teaching you how to get more followers, and generate more new traffic to your website. The workshop is close to 75% sold out already and starts January 29th. Don’t delay register for the live course today here.
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