It might be a bit unusual for me to talk about Google Hangouts for a podcast that’s dedicated mostly to Pinterest, but that’s why it’s called Pictures to Profits Podcast, because it’s all about using visuals to help grow your business. At the end of the day, it’s not about Pinterest, it’s about helping your business grow.
In episode 17 of the Pictures to Profits Podcast, I’m joined by the wonderful, former coal miner, turned Google Plus Hangout expert, Wade Harman.
On the show Wade talks about how he went from being a coal miner with no source of income after an unfortunate incident, and then in two years, with a lot of hard work, developing wonderful and influential relationships through Google Plus. Since December 2013 to September of 2014, Wade has accumulated over $36,000 in sponsorship for his Google Plus shows, and shares his story about how he got his first sponsor that paid him $200 for his first show.
What is Google Plus and Google Hangouts?
For those that aren’t familiar with Google Plus or Google Hangouts, Google Plus is a social network created by Google, and one of the features that Google Plus is that it allows for video and audio communication between two or more parties. Google Hangouts can be done privately among you and a few people, or if you want to broadcast the hangout to the public, than can be done as well.
Imagine using something similar Skype, but within your social network.
Wade Harman uses Google Hangouts on Air, which is basically a live TV broadcast, to interview social media influencers and to get his community involved. He then uploads those episodes into iTunes to create his Relationships Marketing Show.
Engage Your Google Hangout Audience
I remember reading Wade’s blog, WadeHarman.com and in one of his articles he talks about how devastated he was when one of the Google Hangouts on Air he attended didn’t have a comment tracker.
The Google Hangout app, comment tracker, allows you to take comments being made on a Google Hangout to be put up onto the host’s screen. The audience that’s watching your hangout knows that you’re actually paying attention to them, and on top of that, it makes the person who asked the question or made the comment feel fantastic.
Engage Your Guest On Google Hangouts On Air
One of the key aspects of being a great host on Google Hangouts is to ensure that you curate good content, that’s one of the tips that Wade talks about in his article, 5 Tips to Grow Your Google Hangout Audience.
If you are interviewing people for your Goolge Hangout, it’s your job to ensure that you know what type of questions to ask so that you’re able to pull wonderful content from your guest.
But in order to do this, you have to know your guests, find out what they’re passionate about, and take a sincere interest in who he or she is.
“You have to be a hero to one individual at a time.”
Wade talks about the importance of developing relationships with others above everything else, because relationships are at the heart of any business. He doesn’t believe anything else matters.
While he acknowledges that SEO and Google Plus are important aspects of business, he sees them as tools for creating stronger business relationships with others and that Google Hangouts, whether on air or private, can be used to establish intimate connections.
It’s not just about developing intimate connections through Google Plus, it’s important to view people as individuals. You have to work hard to ensure that you’re a hero to one person at at time, that’s how you build your tribe of one hundred and growing. There are no shortcuts as Wade had to work damn hard for 2 years before seeing financial results for his hard work.
But if you have grand dreams of raking in easy cash through social media marketing, Wade offers a different perspective. He was nominated as one of the top 25 social media blogs on Social Media Examiner in 2013, however that didn’t equate to financial success.
Instead, Wade made an effort to be transparent to not try to be what people that he was, a successful social media guru that was raking it in, instead he was transparent and tells his trial and tribulation during that rise to stardom but patiently waiting for his financial success.
At the end of it, he owes a lot of his success to his hard work, and his relationships. Going from coal miner to now teaching people how to successfully get sponsors for Google Hangouts.
How to Get Your First Sponsor for Google Plus
In order to get his first $200 sponsor for his show, Wade, messaged 15 people on Google Plus asking if they would be interested in sponsoring his show. A week before his first show was to air, Wade received a response from someone who was interested in sponsoring his show.
The most important part of getting sponsors is to ensure that you need to have a vision for your show. You have to share that with sponsors so that they can be a part of the ride, but you also need to ensure that businesses can clearly understand what the benefits are for them, and how fast you can deliver business results.
Wade uses a system of templates that helps guide people through the whole process, and teaches a course about it. You can find out how he received $36,000 in sponsorship at www.MCNGmarketing.com/Wade
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