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How to Add Rich Pins for Articles to Your WordPress Blog

How to Add Rich Pins for Articles to Your WordPress Blog written by Vincent Ng www.mcngmarketing.com

Do you ever have this problem? You created a wonderful blog article. You then create this amazing pin, and you pin it. It’s going viral and soon your smiling your big smile, UNTIL, you see someone has stolen your thunder by posting their web address or user business name in the description of your pin, which is poor Pinterest etiquette.

Before, there was nothing you could do to control the credibility and online reputation of your blog posts, but the wonderful people at Pinterest wanted to keep online publishers like you and me happy. And so they invented rich pins.

What are Rich Pins?

Rich pins, are pins on Pinterest that offer additional information based on that data that Pinterest reads or “scrapes” from your website. The visual social network already offered to give this additional rich pin information for websites that contained recipes, movie information and for products.

This type of information may include, but not limited to, the type of ingredients, what year the movie came out, and the price of the product. All this rich is controlled by you or your webmaster that got to control this information.

Where does Rich Pin Information Come From?

This information comes from Pinterest “scraping” information from you website. They’re looking for languages known as Schema (friendly for search engines) or Open Graph (created by Facebook). Here’s a great infographic by Tailwind that details what exactly makes up this rich pin information for articles.

How to Make Rich Article Pins Infographic, created by @TailwindApp

How Does Rich Pins Apply to WordPress Blogs?

With rich pins available for articles, blogs, and online publishers, you now have a way to show your work is authentic. And on top of that it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed, and help you gain more Pinterest followers.

Here’s a visual of what a rich pin for articles looks like in a Pinterest feed. This pin came from a blog article written by my client Yu Kai Chou, one of the world’s top gamification experts.

How to Add Rich Pins for Articles to Your WordPress Blog by Vincent Ng - www.mcngmarketing.com

Here’s another one that features Krishna De’s article that discusses 7 factors that can increase retweets on Twitter.

http://www.krishna.me/2013/how-to-get-more-retweets/

Notice how the letters are bold. If you don’t have rich pins for your blog pins, then those bold bright letters don’t show.

But here’s also the beautiful part. If a person clicks on a pin, the meta description for that blog article shows up! Wow..and marketers only said that meta descriptions were good for click through rates on search engines like Google, psshh, now they’ll help your click through rate on Pinterest as well.
(Come on you’ve got be excited about that!)

And a nice little touch done by Pinterest, is the automatic call to action! Look at the picture just below. Isn’t it just beautiful? If that doesn’t give you a little bit of a Pingasm then you’re definitely not on the right social network.

How to Add Rich Pins to Articles with WordPress by Vincent Ng - www.mcngmarketing.com

How do I Actually Add Rich Pins to My WordPress Blog?

Okay now that you know how beneficial it is to add rich pins to your WordPress blog, I want to show you the how to’s. If you run a WordPress blog then download YOAST SEO plugin.

Once you’ve downloaded it, make sure you activate the plugin.

When it’s active you will see on the left hand side a wrench with the words SEO on it, near the bottom. Click on it, and choose the social tab that pops up.

What will happen next is that you will be diverted to the following screen. Click on the box that’s on the top right next to “add OpenGraph Meta data.” And voila, your page should have OpenGraph meta data!

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Test out Your Rich Pins for Articles

Once it’s done, the next step that you want to do is to see if Pinterest recognizes the website. Take your most recent blog post and submit it to the rich pin validator.

The site will look like this. I decided to put in my Pinterest pal, Ivo Madeleno’s, the Pinstagram guy’s article on “How to Pin from Facebook with Just One Click.” After I did I pushed the big Validate button.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

And once that’s gone through and if everything is working out fantastic then you should get something that looks like the picture below. Don’t worry if you don’t have a photo show up. For some the picture will show, but for others it won’t.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Now all you have to do is wait. I’ve heard different times from different people. Melissa Megginson of Tailwind said it took her a few weeks to get approval, for myself it took about one and half weeks.

Now that you’re armed with the knowledge of how to add article rich pins to your WordPress blog, go out and do it. The one thing I’ve learned about Pinterest is to take advantage of their new technology. The earlier you do it, the more you will stand out before almost 50% of pins become rich pin validated and at that point you lose your competitive edge.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • http://www.pinterestparaempresas.com.br Denise Tonin

    Hi Vincent, I got my answer from Pinterest today. So, they spent 1 week to approve my Rich Pin :)

    • https://www.onlinedogschool.com/ Mike

      Is the validation a one time thing or do I have to submit each new article?

      • http://www.mcngmarketing.com Vincent Ng

        Hi Mike, validating your pins is a one time thing, once it’s approved, that’s it, it’s ready to roll.

    • http://www.mcngmarketing.com Vincent Ng

      Thanks for sharing Denise, it seems like they get approved pretty quickly now.

  • http://www.KrishnaDe.com Krishna De

    Vincent – thank you for featuring one of my pins in your article – I have had rich pins for articles enabled since they became available and really like the call to action to read the full article on the site feature.

    • http://www.mcngmarketing.com Vincent Ng

      You’re welcome Krishna! Sorry for the delay in saying thank you.

  • http://pinstagramguy.com Ivo Madaleno

    Thanks Vincent for the reference! It took me 2 or 3 days, but it is different from site to site…

  • http://www.craftsbycourtney.com/ Courtney @ Crafts by Courtney

    Hi Vincent,

    I think you’ve written a GREAT tutorial for WordPress bloggers that want to add the Rich Pins feature to their Pinterest account.

    I followed it (step-by-step) and now it’s running smoothly. My husband actually wrote a (somewhat similar) article about how to find the Pin count for a web page on my site.

    I really enjoyed the descriptive how-to article. All-in-all, it took about 3 days to get it working properly (which isn’t too bad).

    Thank you for the help,

    Courtney

    • http://www.mcngmarketing.com Vincent Ng

      Hi Courtney, great article written by your husband. I had no idea that you could use Method #3, which is really helpful. I appreciate the great resource as well as the kind words. It seems that people are able to get their rich pins validated faster and faster, which is great to hear.

      Keep on pinnning!

  • http://kotawcontentmarketing.com/ Katherine Kotaw

    Hi Vincent!

    Thank you so much for posting this amazingly helpful tutorial! I’ve been interested in getting rich pins for a long time, but I couldn’t figure out how because every article I read was so complicated and convoluted. But not yours! You do an incredible job of explaining the process in simple, easy-to-follow steps. Thank you!

    I literally just finished following all of your steps. I got the preview from Pinterest of what my rich pins will look like — now I’m just in the wait-stage :) I’m so grateful I found your article! And I’m looking forward to having my rich pins up and running soon!

    I’m hoping you can help me with a related something: verifying my website for Pinterest. I have made several attempts without luck. Any advice would be greatly appreciated!!

    Thank you so much!!

    Katherine

  • http://www.thepixelboutique.com Nicole

    Thanks for the clear and concise tutorial. Worked perfectly!

    • http://www.mcngmarketing.com Vincent Ng

      You’re welcome Nicole. Glad that I could be of help! Happy pinning.

  • http://diypaperjoy.com Debbie

    Could you please explain what you mean by “just choose the user or app login to use”
    Thanks, Debbie

    • http://www.mcngmarketing.com Vincent Ng

      Hi Debbie, I looked into everything a bit more. I actually over complicated the last step as that is not necessary. All you need to do is check the open graph box at the top and you’re ready to go. The second part is really about insights and that’s not needed to activate rich pins. Thanks for your question. I’m going to revamp the post so that it makes it easier for everyone.

  • Pingback: Guía de Pinterest para bloggers: Datos, consejos y herramientas. | Community Curator()

  • Tarmizi

    Hi this guide only applies to the website in general. Can you teach us how to add Pinterest Rich pin to individual product page in WordPress store?

    • http://www.mcngmarketing.com Vincent Ng

      Are you using Woo commerce Tarmzi? If so then I can recommend a plugin that may help you with that.

  • http://www.lifestyleandimage.co.uk Carol

    Thanks for a great tutorial Vincent. The only part I got stuck on is where you mentioned the rich pin validator. I ended up googling “Pinterest rich pin validator” and manage to find a link where I validated it. May I suggest you include a link on this blog post.

    Fingers crossed that Pinterest will approved my application quickly!

    • http://www.lifestyleandimage.co.uk Carol

      I’ve got my rich pins validated in 1 week! I’m now one happy pinner :-)

      http://www.lifestyleandimage.co.uk

      • http://www.mcngmarketing.com Vincent Ng

        That’s fantastic Carol, glad to hear it worked out smoothly.

  • Bear

    I’ve been trying to add rich pins to my wife’s blog, but the approval is taking forever. I validated a couple of blog posts as rich articles, and the validation was successful. I submitted them for approval, but that was over a month ago.

    How does pinterest notify you when your site is approved? Do they send an email? Or do they post a message to the user account that performed the validation?

    • http://www.mcngmarketing.com Vincent Ng

      Usually it won’t take that long. The main reason why it may be taking so long is because of some trademark or copyright issue, usually they only take about a week at most to validate. I’m guessing it goes through a team if it’s a legal issue. I had a friend of mine that took 3 months to get an e-mail back and tell him that it was rejected because it violated trademark laws.

  • http://design.clementinecreative.co.za/ Carmia

    This was such a helpful article for me. Thanks for writing it, Vincent! Can’t wait to get started.

    • http://www.mcngmarketing.com Vincent Ng

      Glad it was of help Carmia!

  • http://www.kipkitchen.com Arnaud

    Hi Vincent, thanks for your article, this is exactly what I need! I understood, erm… almost everything… I have a food blog and I would like to have rich pins with ingredients, etc. I understand the code and I have the Yoast plugin… but what I don’t get is how/where to add metadata (I’m relatively new to WordPress). For example, if I want to add code like Me or 1 egg, is there an easy way to implement such metadata in a WordPress post?

    • http://www.mcngmarketing.com Vincent Ng

      Hey Arnaud, thanks for your question. I haven’t tested out this plugin myself, but you can check out Ziplist. It’s one of the easier ways to implement ingredients for recipe blogs like yours. https://wordpress.org/plugins/recipe-rich-pins-ziplist/ If you do try it out, let me know what your thoughts are about it.

      • http://kipkitchen.com Arnaud

        Hi Vincent, I’m coming back to you as I’ve been using Ziplist for a few weeks now and it works perfectly fine. I have now nice rich pins on Pinterest with ingredients, servings, etc for my recipes. Thanks a lot for your advice!

  • http://www.reginaldchan.net Reginald

    Hey Vincent,

    I remember validating this before but after reading, guess I better redo just to be sure. Excellent tip and hey, I love the font on the blog.

    Keep it up!

  • http://www.Tufable.com/ Tufail Shahzad

    Vincent, thank you for the simple information. I was looking to add Rich Pins for my client’s website. There are some plugins that add meta tag, but I was not aware that Yoast WordPress SEO already done the same thing. I have verified and applied but it was not showing “Author” info. Thank you for the simple and descriptive information.

    • Vincent Ng – MCNG Marketing

      That’s the one downfall of Yoast I found. There’s no room for the author tag. There are some other plugins that do have the author tag though.

  • http://www.closdeguyons.com Brian

    Thanks Vincent, your post was very useful.
    I wonder if you could clarify what Pinterest mean by “Place Pages” which is where they are asking me to put the rich pin and rich pin plus meta code. Do I add it to the same page URL which I used for the initial verification.

    Thanks
    Brian

    • Vincent Ng – MCNG Marketing

      Glad to hear everything worked out great Brian!

  • Sarah Nenni-Daher

    Thank you so much for this article, Vincent. The whole process only took me only a couple of minutes. You are, indeed, the Pinterest guru!

    • Vincent Ng – MCNG Marketing

      You’re welcome Sarah. One the plugin is installed then it’s ready to go, after the approval process.

  • http://howtolearnaffiliatemarketing.com/ Lisa Devereaux

    I was half way through your ebook when I read about Rich Pins. Wow thanks so much. I have quickly gone to one of my clients Magento site to start setting up the Rich Pins for ecommerce and now my wordpress blog for articles. Love learning something new!

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Rich pins are amazing. For one client of mine, by implementing rich pins he went from getting 30 website clicks a day to 70 in less than a day. It makes such a huge difference. This article might be of interest to you as well Lisa if you’re managing a lot of e-commerce sites. http://www.mcngmarketing.com/4-tools-pinterest-marketing-e-commerce/#.VMQCq_7F9xw

  • sanketdhume

    Hi Vincent,

    I have one question…when you validate your pin (I managed to get there even before reading your post – which btw is possibly the best documentation I’ve come across on implementing rich pins), but it gives me an option to select between ‘HTML Tags’, ‘oEmbed’ and ‘Shopify’ and I’m not sure which one to select if I’m using the Yoast SEO plugin to add the meta data…I’m guessing I should go for ‘HTML Tags’ so I will and let you know how it goes – just thought you might want to add that piece of information to this wonderful post too :)

    Cheers,
    S

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Hi S, for this particular case you would choose oEmbed. Thanks for your question.

  • http://scalablesocialmedia.com/ Alisa Meredith

    Thank you, Vincent! I just used this to set up rich pins for a client. It’s so much easier than last time I did it :)

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      You’re welcome Alisa. Big chunk of the thanks goes to Yoast. Without them, this would be a bit harder.

  • http://www.onlinety.com/pharmacy-management-software.php Onlinety

    Thanks you , this is great information..useful for me.

    http://evincetech.com/wordpress

  • http://www.hospity.com Hospity

    Hi,

    Thank you very mush. This is useful information.. Great coding Technique..

    http://evincetech.com/wordpress.html

  • Amy W

    Thank you so much for this information! Very easy to follow (better than a lot of blogs out there), and I am currently awaiting Pinterest’s review. :)

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Hi Amy, so glad to hear that the article was of help to you. Hopefully you get approved soon for your rich pins!

  • http://manuluize.com ManuLuize

    Great article, thanks! Regarding time to be approved, I guess nowadays it’s faster, I’ve just got my approval not even an hour later.
    I just wanted to thank you for your article, it was of great help, but while I was writing my comment, I’ve just noticed that not all of my pins have the rich pin on Pinterest, any tips on what may have gone wrong? Or is it just normal? Thanks, anyway!

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Hi Manu, thanks for the kind words and sharing your experience with rich pins. From my understanding it usually takes less than 24 hours now which is great. Sometimes when you start, some rich pins may not show up for articles. It takes a while for them go through your blog posts and “digest” the information. As long as its a blog post it should be working fine after a few minutes. Hope that helps, drop me a question if you do have any questions.

      • http://manuluize.com ManuLuize

        Thanks, I’ve instantly checked on Pinterest, that was probably it.

  • hollyrose

    Hi Vincent… I joined your Pinterest webinar yesterday with the Social Media Marketing call and you were fabulous! Great info! I may now understand WHY my client (www.kouboo.com) still does not have Rich Pins working on Pinterest. Many months ago I followed the Rich Pin process as described through Pinterest. I then passed on all the information to the owner of the company which he then instructed his webmaster to do (i.e. inserting the code I was given from Pinterest). He swears he inserted it into the social box for Pinterest on the website (they do not use WordPress…ugh)….but still NOTHING after all these months. Is it the Yoast plugin he is missing? It makes sense after listening to you yesterday. Thanks so much for your help in advance! Holly

    • http://www.mcngmarketing.com/ Vincent Ng – MCNG Marketing

      Hi hollyrose, Yoast plugin is only for wordpress sites and what was outlined above is only for WordPress blogs so it will validate for rich pins for articles. I took a look at the coding on your site and it looks like it uses Magento as the backend, I wasn’t able to locate any of the recommended languages such as Schema and Opengraph (but that doesn’t mean it wasn’t there). I do know that with Magento there are some extensions that may make it easier and you may run it by your webmaster and client. http://www.magentocommerce.com/magento-connect/catalogsearch/result/?q=rich+pins&pl=0

      • hollyrose

        You’re fabulous, thank you! I’ll send this on to the Kouboo webmaster. Unfortunately, there are many challenges in working with the website but when life gives you lemons, make lemonade, right? Oh… the blog is on WordPress…I wonder if the Yoast plugin would work on it at least? Enjoy your week!

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  • Molly

    Thank you, this article helped me get rich pins set right up on my wordpress site. However, in Pinterest, the description part of the pin is showing only the first bit of text from my post (several of them are showing the disclaimer I have to put at the top for sponsored posts). Is there somewhere in the actual post on wordpress I need to change that to have it show a different description?