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How to Use Pinterest for Lead Generation (P2P Episode 21)

Find out how to use Pinterest to Generate more leads to your business.  http://www.mcngmarketing.com/episode20

Have you wondered how to use Pinterest to generate more e-mail sign ups? Or wouldn’t you love it if you could get a month’s worth of blog post ideas? In episode 21 of the Pictures to Profits podcast, the dynamic duo Alisa Meredith and Tina Gammon of Scalabe Social Media discuss how to use Pinterest to generate more e-mail sign ups, and for their blog and content curation. Here are some tips that they discuss in the podcast:

Tips for Generating More Leads with Pinterest

  • Ensure that the offer you create for your landing page is a premium offer. Offer a free e-book or video, but it should be an offer that’s of interest to your particular audience. This way it will help increase your leads.
  • Create new pins to replace older pins if you find that the older pins are no longer as effective as they used to be.
  • Create a variety of different pins that would appeal to a different type of audience. Don’t just create one.
  • Ensure that your pins are of high quality and use text over pins to help attract the right audience.
  • Look at other people’s pins to get inspiration and to find out what’s popular on Pinterest and how you can use those pins to create amazing pins of your owns.

 Tips for Generating Social and Blog Content Using Pinterest

  • Search on Pinterest for ideas that would be relevant to your audience. See what topics are trending and hot by looking at the number of repins these topics have.
  • Cross promote your popular pins across a variety of social networks like Google Plus and Twitter. Ensure that the visuals are adapted to the appropriate social network.
  • To help drive people back to your Pinterest account, consider using a #PinoftheDay, a pin that you can promote on other social networks.

Alisa Meredith

Links and Resources

7 Costly Mistakes Business Make on Pinterest with Alisa Meredith

Canva 

Scalable Social Media – Pinterest Smart Feed – Time for Businesses to Get Smarter About Pinterest

Scalable Social Media on Pinterest

Scalable Social Media on Twitter

Alisa Meredith’s Twitter Account   hear us on Stitcher Pictures to Profits on Itunes Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.  

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • Crafty Mummy

    Hi Vincent

    I’m loving your podcasts! Pinterest is by far my favourite social media channel and brings the most traffic to my blog of any channel, so I’m always keen to hear more tips and tricks.

    I have a question though:
    With the new smart feed on Pinterest, do you think it is still effective to pin to large group boards? I used to find when I pinned to group boards, those pins would get a lot of repins and likes, but lately they don’t seem to which makes sense now that they may not be seen as much in the feed. It seems like maybe it is a better use of my time to pin to my own themed boards where I control all the content rather than group boards where the content may be less focussed. What do you think?

    In case you’re curious find me here: pinterest.com/craftymummy or thecraftymummy.com

    • Vincent Ng – MCNG Marketing

      Hi @craftymummy:disqus. Thanks for your wonderful compliment. I took a look at your Pinterest board and website and love all the bright colors. Makes me smile.

      I don’t think it’s as effective to pin to group boards as it used to be. The reason for this is because the smartfeed depends on the type of pins your interact with. And if people generally don’t interact with the group board pins, then they don’t see the majority of what’s pinned onto that board, or they may see it at later time.

      What’s interesting about posting onto group boards is that it may not help with immediate repins right now, but it does add that extra “vote of confidence” to the pin later on. So if you choose to pin that pin onto your own board and then to a group board later on, or vice versa, this can help signal to Pinterest that this pin has some importance.

      However, if time is of the essence, then I suggest focusing more on developing your own boards and when there is time to post to group boards once in a while. Let me know if you have a follow up question. Keep on rocking Pinterest!