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Understanding the New Pinterest Analytics

Day 29 of 31 Days to a Better Pinterest Page. Understand the NEW Pinterest Analytics by @mcngmarketing. #PintalysisAcademy

On August 26th, 0f 2014, Pinterest announced that they were releasing a robust set of analytics for business accounts.  After playing around with it for a few hours, I can tell you that this set of analytics is truly amazing, and I’ve been waiting for this day to happen ever since I heard the news months before.

For day 29 of the 31 Days to a Better Pinterest Page we’re going to look at the new robust Pinterst analytics and what all that new data means for your Pinterest marketing and business.

The analytics is only available to business Pinterest accounts.

Day 29 of 31 Days to a Better Pinterest Page. Understand the New Pinterest Analytics by @mcngmarketing. #PintalysisAcademy

The Main Advantage of the New Analytics

The main focus of the old analytics platform was to find out what type of pining activity was happening with your website, if your website was verified with Pinterest. There weren’t any details about how your actual pins on your Pinterest account was performing overall. This was a bit frustrating, and analytics companies like Tailwind filled in the gap.

(By the way Tailwind still offers great data like your follower growth that the data on Pinterest don’t.)

With the new analytics, you’re able to find out what’s actually going on with your Pinterest account, who your audience is as well as the type of pinning activity that was related to your website.

Three Main Areas of the New Pinterest Analytics

Pinterest has provided three main areas of Pinterest analytics.

1) Your Pinterest Profile (only includes data about pins that you have pinned.)

2) Your Audience (includes data about interests your audience has, gender breakdown, and languages.)

3) Pinning Activity Related to Your Website (This includes data about pins that are related to your website, this includes your pins and repins from others as well.)

Pinterst Analyics

Powerful Metrics are Provided with the New Pinterest Analytics

The main metrics that are provided are impressions, clicks, repins, and unique users viewing your content.

The one thing I wasn’t too sure about was what they meant by impressions. According to Pinterest an impression is a pin that’s shown on “any feed.” What I’m curious about whether that includes pins that show up in search results. Do search results count as part of the “any feed?”

I’ve e-mailed Pinterest to ask, so I’m hoping they will be able to answer.

You’re also able to find out data about your most popular pins, what devices pinning activity is happening from, gender breakdown and so much more.

There’s so much going on, and questions about how to interpret the data that I decided it was best to create a video series.

So if you have half an hour to spare, and you truly want to understand on a deep level what your new Pinterest analytics is about and how to convert that new data into actionable steps then you have to watch the following three videos.

Video # 1: Understand Your Pinterest Profile Analytics

IMPORTANT NOTE: In video #1, at 5:20 I mention that the clicks are the total amount received. This is not true, this represents the number of clicks to your website for pins that you have specifically pinned onto Pinterest. (Does not include clicks of all your pins.)

Video #2: Understand Your Audience Analytics

Video # 3: Understand Your Activity from Your Website Analytics

Day 29 Actionable Step:

For Day 29, spend the time to watch all three videos. This way you will be able to fully understand what they mean as well as how to use them for your Pinterest marketing.

If you’ve watched all the videos and you still have questions about the new Pinterest analytics, then feel free to leave a comment!

On August 31st, the early bird special to the Pintalysis Online Academy, an online Pinterest marketing course that will teach you how to get more followers quickly, how to make money using Pinterest, and how to drive traffic back to your site.

If you sign up now, membership is guaranteed for your life time.  It’s $49 until then an prices jump up to $79 and will continue to increase in price. Enroll in the Pintalysis Online Academy today. 

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • Ileane

    Hi Vincent! Fantastic overview of the new Pinterest Analytics. I watched (and pinned) all three videos this morning but I’d better watch them again to be sure I didn’t miss anything. Question – do you think these analytics can be used in place of TailWind – or do they still lack some of the insights from TailWind.
    Thanks so much for all the details.

    • Vincent Ng – MCNG Marketing

      Thanks for pinning all my videos Ileane, that means a lot to me. Insights from Tailwind can be helpful in the following areas compared to the what Pinterest provides. 1) Follower growth, which is always helpful 2) Finding out how well your latest 250 pins have done on Pinterest. Its so granular, and I really like that. 3) I like that Tailwind has a way to track recent comments. I find that often times I get lost finding who has commented on my pins, so it’s nice they do that. 4) Competitor benchmarks, Tailwind is great for that. I know Tailwind is working hard on some awesome stuff like their contest platform, so we should be expecting some interesting tools as well as analytics.

      • Ileane

        Excellent points Vincent. I can’t wait to see what Tailwind will release to everyone next!
        Thanks for joining my group board on Pinterest too. Chat soon.

  • Gerry Klompers

    Hello Vincent,

    I wondered a long time why the Pinterest Profile Impressions were actually lower than the pins linking to my company’s website. Thanks for clearing that up. One question though: if you say the Profile-section has nothing to do with other pinners, how do I interpret the repin-number in that section of the analytics, compared to the website repins? Thanks in advance!

  • israeli007

    Hi Vincent,
    Thanks for the great videos. Does Pinterest impressions include my own visits to my pins?