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Optimize Your Pinterest Profile Name for Search

Optimize Your Pinterest Profile - Day 4 of 31 Days to a Better Pinterest Page with Vincent Ng. #PintalysisAcademy

Welcome to day 4 of the 31 Days to a Better Pinterest Page, I’m hoping that the tips I’ve provided so far have been helpful, and for those that are joining the project, welcome aboard.

It’s been very busy for me, as I have just moved into my new place, and I’ve started unpacking. Living with the woman of my dreams so far has been okay, but I know that every day we have to continue to work at our relationship, and it’s those incremental improvements we make in our daily lives that makes our relationship amazing.

For day 4,, I’m going to show you another incremental step you can take. I’m going to show you how to optimize your Pinterest profile name for pinner search and for Google as well.

I’ll assume that you have business account with Pinterest, if not, then you can get all the details of getting one from my day 1 blog post.

With a business account you can technically make the name of your Pinterest account as long as you want. Because of this, there’s one major advantage for businesses. It’s the ability to put in multiple keywords in your Pinterest profile name.

Add Keywords That Will Help Your Customers Find You

I have two accounts on Pinterest. One for business that focuses on MCNG marketing. And then there’s one I personally use that to post up pins about comics, love and travel.  When MCNG Marketing first started out, it was with a partner of mine, so I kept the account more professional, and didn’t put my personal name in the MCNG Marketing profile name.

I started noticing that a few influential users on Pinterest started to follow my personal account. At first I wasn’t too sure why, and then I realized that people were searching me up by my personal name and not my business name.

This will tend to happen when a personal brand is much stronger than a company brand. This is the case for marketers like Seth Godin, or Gary Vaynerchuk.

And in order to make it as easy as possible for others to find my business Pinterest account, I changed my business name to have:

1)      My business name in it so that people could find me for that search term.

2)      My personal name, since I’m solopreneur.

3)      A keyword that potential customers may be looking for

Now I’m not suggesting that you have to follow that formula.  There are advantages and disadvantages to that. By having keywords in your profile name it can help with the Pinterest search results  under pinners.

For example, I typed in Galveston Wedding Planner, and only one result showed up. It was from Moments Event Planning and Design. Based on this search result you can’t see the keyword Galveston Wedding Planner, until you click on the result.

Galveston Search

It’s only then do you begin to see why their company ranked for that particular search term under pinners. It’s because they put it right after their business name.  By doing this, people are able to search for them on Pinterest by both their company name, and by a search term, even though we may not be able to view the full name, Pinterest can still recognize it. Pretty neat huh?

Galveston Pinterest Profile.

The iPad Pinner Search Does and Doesn’t Work the Same as Others

Where this becomes disadvantageous at times is the iPad version of Pinterest. If you start typing and you don’t push the search function right away on the iPad, the iPad app will auto-generate results. It ranks Pinterest accounts you follow higher.

For me when I start to type in the word Julie in search on the iPad app, and I wait for the auto-generated results to show, my friend Julie Grandbois from Julie’s Elegant Crafts shows up first.

In order to see the same Pinterest search results as the desktop or android version you would need to click on the “See all (search term)” that’s right next to pinners on the iPad app.

Another interesting feature of the iPad, is that users who don’t wait for the auto-generated results will be taken to pin search by default.

I wouldn’t suggest changing your strategy just because of the iPad aap, but it’s something to keep in mind.

Pinterest has a variety of different search engines, and they operate differently depending on the device and user’s experience.

Give Your Pinterest Profile Description some Zest

Think of your Pinterest profile description as your greeting, and your first impression. What do you want people to know about you.  This is also a great place to add additional keywords, fill in information about your business, and what your Pinterest account is about.

You’re allowed up to 200 characters for your Pinterest profile, and you should take full advantage of this.  Chances are with Pinterest, you’re going to reach a whole new audience, so don’t assume that people know what your business is about, unless you have an extremely strong and valuable brand like Starbucks or Tiffany’s.
Cassie Kifer | Ever in Transit's Pinterest profile page.

Cassie Kifer, who writes at Ever in Transit, has a friendly and personal approach to her profile description. I know exactly what she’s about, and what to expect from her Pinterest profile.

A Keyword Optimized Pinterest Profile can Help with SEO

One of the great benefits of having an active Pinterest account and a relatively low competitive search term is that it can help you land on the first page of Google search results more easily than if you tried with a website.

Moments Event Planning and Design added the keywords, Galveston Wedding Planner into their profile name. By doing so it helped rank their Pinterest page as number 5 for my search for the term Galveston Wedding Planner.

Galveston Wedding Planner Google Search Result

Not only will an optimized keyword profile help with you Pinterest results, it can help customers find you on Google as well.

Day 4: Actionable Step

Take the time to look over your Pinterest account name and see if there are any keywords that you can add to your Pinterest account. My suggestion is to have at least two search terms that you want your Pinterest account to be found for.

You can also add a third keyword into your profile if you feel it’s appropriate.

Additional Resource:

Looking for some powerhouse tips to help grow your business blog with Pinterest? Check out  40+ Smart Ways to Grow Your Blog With Pinterest. 

Are there any tips and tricks about Pinterest that you would like to share? Don’t hog it all up like it’s the last bottle of water on a deserted island, share it in the comments!

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • mathfour

    I have my name in my title along with my site/business name: “Bon at MathFour.com” Is this a good idea? Bad idea? For SEO, I’m guessing either is fine. I put my name in there to show it was me, personally – as a solopreneur (as you called it). But I also have my photo there, so maybe my personal name isn’t necessary. Thoughts?

    Also – should I write the description from the first person point of view or third? Is it “I am a math bloggger” or “Bon Crowder is a math blogger”?

    Thanks!

    • http://www.mcngmarketing.com Vincent Ng

      I think Bon at MathFour.com works great. And a personal photo does wonders to help you establish that personal connection. On the Android smartphone, people may not read your description since it requires them to click on the “About” tab on it. A picture helps establish you’re a real person.

      I’ve always believed that you should write in the first person. This makes it so much more friendly. I believe writing in the third person can make people feel distant from you. First person is always more fun to read.

    • Vincent Ng – MCNG Marketing

      I think Bon at MathFour.com works great. And a personal photo does wonders to help you establish that personal connection. On the Android smartphone, people may not read your description since it requires them to click on the “About” tab on it. A picture helps establish you’re a real person.

      I’ve always believed that you should write in the first person. This makes it so much more friendly. I believe writing in the third person can make people feel distant from you. First person is always more fun to read.