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How to Create Pinterest Newsletters with Mailchimp

How to Easily Create Pinterest Newsletters with Mailchimp by www.MCNGmarketing.com

Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

1) To integrate Pinterest with Mailchimp visit http://pinterest.chimplets.com/

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

2) Put in your Pinterest username.

Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

3) Choose the style that you want for your Mailchimp newsletter campaign.

If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

How to Customize Your Pinterest Integration with Mailchimp

The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

Question: I don’t want so many pins showing up for the newsletter?

Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

What will happen is that pins will naturally move up from that point.

Question: Can I move the order of the pins around in the Mailchimp Newsletter?

Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

How to Integrate Mailchimp with Pinterest by www.MCNGMarketing.com

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How to Integrate Pinterest with Mailchimp by www.MCNGmarketing.com

Question: Can I change the description in the pins in the e-mail?

Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

Question: Can I change the design of the template?

Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

So will you be testing out this method of sending newsletters? Feel free to leave a comment.

NEWS ANNOUNCEMENT:

I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."

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  • http://webquacker.com.au Kapil Jekishan

    G’Day Vincent, came across this post from a Rebekah Radice pin :) We’ve recently started to take on Pinterest as one of our primary SM tools and absolutely loving the wealth of info which is available including this post of yours. We’ve shared this across our network as a number of our clients are Mailchimp users so definitely worth them knowing. Keep up the good work.

    • http://www.mcngmarketing.com Vincent Ng

      Hi Kapil, thanks for sending me a comment and also connecting on Linkedin. I’m glad to hear that it was a wonderful resource for your clients. I think it’s definitely worth testing out and seeing how it works for others. I’m going to start implementing them in the second quarter of this year and do some A/B testing to see how well it works.