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Plan Out Your Pinterest Posting Schedule

Day 24 of 31 Days to a Better Pinterest Page by @MCNGMarketing. Do you have a Pinterest schedule? #PintalysisAcademy Welcome to day 24 of 31 Days to a Better Pinterest Page. For day 24, it’s about focusing on creating a consistent pinning schedule for your business.

It can be incredibly hard to manage all your social media platforms, and at the moment there aren’t too many tools that are effective in terms of Pinterest scheduling (a few lack the ability to schedule repins). I have used Viral Tag briefly, and at the moment is the only tool that I know of that can schedule pictures from websites and repins and is currently priced at $29 a month.

However, feeling frazzled and pinning sporadically on Pinterest is not going to help you grow your Pinterest following to its full potential. Instead, it’s best to take time to have a schedule of when you’re going to pin.

My buddy Jeff Sieh, of Manly Pinterest Tips, does an excellent job of this. He pins in the morning and pins again in the evening. And by having a schedule and pinning consistently, it’s helped him grow the number of followers beyond 14,000.

Often what happens is that businesses get excited about Pinterest, and focus on their Pinterest marketing for the first 3 months. The honeymoon phase of the relationship then settles down, and they no longer continue to actively be on the network.

If you’re lucky, your business gains momentum within the first three months, but I would say that you need to dedicate at least half a year to the social network to able to see some great traffic and results. But that doesn’t come from pinning once every two weeks.

Having a schedule is important when you’re first starting off on Pinterest, as you may not have enough data to determine what your best pinning times are.

Make Pinning a Habit

Part of the reason for setting a schedule for pinning is because it helps you create a habit. Most actions that we take may be hard to do at first, because it uses up quite a bit of the brain’s resource. However, as you make pinning a regular habit, the amount of energy needed to keep it up reduces dramatically over time.

Of course it’s always best to pin every day if you can, but when you have a lot on your plate, and the only time you have to pin is on Mondays and Wednesdays at 9 in the morning then that’s fine. This at least puts you ahead of the game.

Take the time to create a schedule of when you’re going to pin, how much time you will spend on Pinterest, as well as how many pins you are going to repin and share.

Day 24 Actionable Step:

The challenge for you today is to set up a pinning schedule for this  upcoming week. List down the days and times you plan to pin, and how long you will spend on the social network.

If you have a pinning schedule tool like Viral Tag, then choose a time in the week to schedule all your pins.

Additional Resource:

Find out how Heather Cleveland used group boards to save her clients thousands of dollars, and gain more business in this Pinterest business article. 

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • http://www.apartfrommyart.com/ Sandra Sallin

    What would you suggest are the optimal number of pins and the best time to pin?

    • Vincent Ng – MCNG Marketing

      The optimal amount of pins to share is about 15-25 pins a day. That’s what a lot of the big brands do to grow their following. In terms of the best times to pin, that’s always up in the air. In terms of educational content (like marketing, blogging) then it’s best to pin those right in the morning. For more casual topics like fashion, and eating, then the evening is good when people are nice and relax. To find the best times that work for you, it’s a good idea to pin your content and measure the number of repins you get during a certain time period. Try tracking your activity over a 2 week period. It’s a lot of work, but will offer you some great insight.