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Rearrange Your Boards for Maximum Impact

 

Day 7 of 31 Days to a Better Pinterest Page. Rearrange Your Boards for Maximum Impact by Vincent Ng #PintalysisAcademy Welcome to day 7 of the 31 Days to a Better Pinterest Page. I can’t believe a whole week has flew by so quickly. I’m hoping that you’ve been enjoying the tips so far.

Pinterest is a lot of fun, especially when you’re starting off and there’s so much interesting content that can be found. During that time you may have created a lot of different boards.

For day 7, think in detail how your Pinterest boards are arranged.  Each Pinterest account lays out there boards differently, and what’s even more interesting is that the way that the boards are shown are dramatically different depending on the device being used and the orientation.

For example, on the iPad Pinterest app, it shows the first three boards when the iPad is placed horizontally. On  the Android app for smartphones, the first four boards are shown, and on a desktop it’s dependant on the zoom  and screen resolution.

Your First Two Pinterest Boards Matter the Most

What does remain constant is your first two boards from Pinterest. These two boards will always be visible to potential customers, and these two boards should be congruent with what your Pinterest account is about. Having your first two boards be  irrelevant to your business is a big Pinterest mistake in attracting new customers. 

I was consulting with a digital marketing agency about their Pinterest account. The very first board focused on a sporting activity even though they didn’t do any sports related marketing.

Based on the first impression, I would have assumed the company was involved in the sport.

I suggested that they change their first board to reflect what their business is about so that people didn’t feel disjointed when they first land on their business Pinterest page.

For example on the Android smartphone app, you’re not able to read the Pinterest profile description unless the user clicks on the “About” tab, which most users won’t. Instead they will need to glance at your boards to determine what your business is all about.

Here’s a snapshot of Lorna Sixmith from Write On Track’s Pinterest account. Right away I know that this account offers blogging and Pinterest tips, as well as the fact that it has something to do with books.

Lorna Sixmith's Pinterest Page on the Pinterest Android App.

It’s Okay to Put Personality Into Your Pinterest Pages

There’s no harm in putting up boards that are related to personal hobbies if you’re a solopreneur, but where it gets kind of dicy is that if you have employees at your company. In this case it’s best to have boards that show of the company culture.

Constant Contact’s Pinterest page does a great job of showing off their staff, as well as Four Seasons Vancouver. Here’s what the staff board looks like for Four Seasons Vancouver.

Four Seasons Vancouver Get to Know Us Board on Pinterest.

Is the Order of Your Pinterest Boards Serving Your Customers?

Take a hard look at your Pinterest boards and how they are arranged, are the most important content up top?  I believe content that is related to your business should remain at the top.

If you sell retail products that go with the seasons, it’s important to ensure that your first board reflects on the season. If you’re focusing on back to school products, then the first board should focus on back to school. When Hallowe’en rolls around and that’s a big season for sales, then have your Hallowe’en board first.

I owe a big thank you to Cassie from Ever in Transit. She told me that she liked following brands that weren’t always so on brand. She liked a mix of boards that showed off personality.

I realized that too many boards consecutively focused on Pinterest.  It was Pinterest tips here, and Pinterest video tutorials there with 10 boards in a row focusing on Pinterest. I realized how BORING that was!

While this was definitely on strategy, I realized that it’s good to vary up the order of the boards.  Give customers what they need, and then add in some entertaining boards, or boards that reveal about yourself or your company. A good example of this is Petplan Insurance Australasia. 

Pet Plan Insurance Australia Pinterest account.

Delete Your Pinterest Boards that are No Longer Relevant

Pinterest allows up 350 boards, and so you’re able to create a lot of different boards.  But instead of creating more boards, you might want to ask yourself which ones you can prune that best serve your ideal customer.

I’ve audited my own accounts twice, and during that time, I’ve pruned boards that I believe aren’t relevant to my customers, or weren’t helpful in creating a better relationship with them.

These included boards about SEO. While I enjoy learning about SEO I no longer felt that it was needed, and I didn’t want it to clutter my Pinterest account.  So I deleted boards and unjoined group boards that were about SEO.

Did I lose followers? Yes. Out of the approximately 3,300 at the time, I ended up losing 50 followers after pruning three different boards.  These were followers that weren’t following my other boards that I would consider my potential customers who are interested in social media marketing and Pinterest marketing.

While it stings a little bit, I also feel more relaxed knowing I have more of the right followers on Pinterest.

Delete Boards You’re Not Actively Pinning To

Do you have boards that you started but you don’t actively pin to any more? I’m specifically referring to boards that may have less than 10 pins and haven’t added new content to for the last 3 months. Chances are if you haven’t been active on a board for the last 3 months, it’s not important to you.

If you’re worried that you may want to reactivate this board, consider starting a secret board and repin all the pins onto that boards as a way to back them up.

You should especially delete boards that you have 4 or less pins that leave empty spaces. Empty shelves in grocery stores can detract us from buying products. Empty Pinterest boards can detract us from building a relationship with our customers.

Day 7 Actionable Steps

1)      Move the most important boards that would be valuable for your customers to the first two positions. Keep in mind to keep up with seasonal changes.

2)      Look at your Pinterest boards as a whole, and the way they are arranged. Are they arranged in a logical manner and flow? Rearrange the order of the boards so that it offers a nice flow and logic to first time visitors, but at the same time ensuring that there is variety as well.

3)      Consider deleting Pinterest boards that don’t serve your ideal customer, and don’t help further the relationship you have with your customers.

Additional Resource:

Check out Hello Society’s case study on how Lowes uses Pinterest to gain millions of followers.  Insightful, and thought provoking.

Are there any Pinterest accounts where you’ve noticed the boards are arranged in a nice and understandable fashion? Please share it in the comment section.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."
  • http://matthias-hauser.artistwebsites.com/ Matthias Hauser

    Hi Vincent, thank you very much for another useful article, I enjoy the 31 days ride very much so far. Would love to know what you think about the order and flow of my Pinterest boards: http://www.pinterest.com/hauserfoto/ I’m offering Fine Art Prints (Photography and Digital Art) for sale and use Pinterest mainly as portfolio (the pins are linked to my Artists Website).

    • Vincent Ng – MCNG Marketing

      I think that the flow of what you have makes a lot of sense. I like how the first board focused on fractal art, which seems to be your speciality. For your pins specifically, I would suggest using great descriptions of the places you visit and not necessarily always put your website in it, nor to always to use the description as a way to sell. People may be hesitant to click through if they know it’s all about the sale, however, when people are able to discover a product naturally and get taken back to an e-commerce site, they’re more likely to buy. It’s all about small wins. Hope that helps Matthias. Thanks for your question.

      • http://matthias-hauser.artistwebsites.com/ Matthias Hauser

        Thank you so much Vincent. You made me think about my pinning strategy – which is a good thing for sure! For me as an artist it’s always a balancing act. Not beeing to pushy but trying to make clear that this pin is not only a beautiful image but can be a fine art print on the wall… But you are right, when someone visits a board and clicks through many of my pins it gets a little salesy… ;-) Thanks again, I will try to implement your suggestion!

  • mathfour

    Thanks!

    For me, I’m going to make a 4th actionable step: Make a point to pin to all the boards this month. Then check again in 4 weeks and if I haven’t pinned anything to that board, it’s outta here!

    • Vincent Ng – MCNG Marketing

      I think that’s an excellent 4th step. There are two sides to doing this. One is to help you save time and energy from trying to maintain all those boards. However, if you do remain active on a variety of different boards, especially on a variety of different topics, you’ll probably notice your follower count jumping up. For me personally, I don’t like to keep too many boards I’m just not active on. Thanks for all your wonderful comments. I enjoy reading them :)

  • J. Perkel

    Vincent: I have a basic question…Where do I go on Pinterest to actually rearrange the order of my boards? Thanks in advance!