Welcome to day 5 of the 31 Days to a Better Pinterest Page.
I appreciate all the wonderful comments and questions that you’ve been sending and to the wonderful support of amazing people. I appreciate it.
If I haven’t have responded to all your questions and comments yet, it’s because I’ve been busy moving all weekend and on Monday. I will be getting around to all of them this week. But let’s move on to today’s Pinterest post.
When Art and Science Combine, it is Beautiful
For day 5, I’m going to be asking you to look over your Pinterest board names and see if they are optimized for Pinterest board search, but before I go into the nitty gritty of it all, I want to share a story with you.
One of my fiancee’s dreams was to go to Barcelona and see the beautiful La Sagrada Familia church. At first I was reluctant, since it wasn’t on my own bucket list, but I knew how important it was for her because it was her dream. And since she had never travelled to Europe before, I wanted to show her life outside of Japan.
Before our trip to Barcelona, I saw a variety of pins on Pinterest. I noticed how majestic and awe inspiring the church from the outside, and the the beautiful stained glass art was from the inside from the pins that I had saw.
I wasn’t prepared for what I saw when I saw the church in real life. It took my breath away. What stunned me even more, was how much science played a role in the creation of the church.
I loved learning how the structure of plans played a role in how the church was designed, how principles of geometry were used to give the church a distinct look from the inside and outside, and they physics of the building. Beautiful.
What does all of this have to do with Pinterest and naming boards?
Balance Creativity With the Science of Customer Search
Creativity is truly beautiful and I would never encourage people to stunt their own creativity. Coming up with witty headlines for board names such as “Doors that Go WOW” are intriguing, but psychological science dictates that very few people would ever search that term on Pinterest board searches.
This is why I suggest mixing in a blend of creativity and a blend of science for your board names. Have some of your board names be creative and witty. But for your most important boards, have them named after popular search terms to help increase their chances of being found on Pinterest by potential searchers.
If you end up naming your boards with creative terms, then customers that are already loyal to the brand are going to follow.
If you’re looking to reach a whole new customer base then it’s vital that you name boards after terms that potential new customers will be searching for, who may not be aware of who you are or, or your company.
Using popular search terms on Pinterest for your board names can help your boards be found more easily on Pinterest.
Ahhh…but here’s the bonus. A well named and search optimized board can also help you be more easily found on Google.
I typed in “children’s activities” into Google. The first page showed a lot of local results about children’s activities in Vancouver, but my very last result on page number one was a Pinterest board page, labelled, activities for children.
And I typed in a search term plus the word Pinterest, such as the phrase, party ideas on Pinterest, my first three pages of results on Google showed nothing but Pinterest board pages. Here’s a sample of what the first four results for party ideas on Pinterest was.
I truly believe that Pinterest is becoming a powerhouse in the world of visual search and discovery and offers an interesting alternative to Google. Pinterest is a search engine hat is curated by users of Pinterest and Pinterest’s search algorithm. That’s why it’s important
How to Find Out Popular Search Terms on Pinterest
To find out what are popular search terms that people on Pinterest are looking, go to the search box on the desktop version of Pinterst and start typing in the first word of what your potential customers may be searching for.
A drop down list of popular search terms associated with that keyword will then pop up. As you continue to type in more characters and words, the auto-generated results can also change.
I decided to type in the word doors, and these were the suggested term by Pinterest that popped up. These are based on popular search terms that other people on Pinterest are searching for.
I’ve noticed that people are searching for doors interior, and so I would consider naming one of my boards that’s focused on interior doors to be renamed that. While it may not be brilliantly creative, it does help to get found in Pinterest search results.
Day 5 Actionable Step
The challenge day 5 is to look over all your board names and optimize them for search terms that customers are typing in. This will not only help with your Pinterest search result rankings, it will also help improve the search rankings on Google and Bing as well.
Am I saying you have to do it for all your boards? Not at all! But the ones that are designed to help you attract your ideal customers should be renamed to search terms customers are using and are familiar with.
Curious to know how to use Pinterest for local marketing. Check out Scalable Social Media’s, “Can Pinterest Work for Local Businesses?”
I’ve also noticed that the search results for Pinterest for board searches have changed recently and the results shown are quite dramatically different from the last few years.
Have you noticed any changes in your search rankings on Pinterest for boards? Please feel free to share in the comments section.
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