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Examine Magazine Covers to Create Better Pins

Day 17 for 31 Days to a Better Pinterest Page. Find out how magazine covers can help you create amazing pins. #PintalysisAcademy Welcome to day 17, of the 31 Days to a Better Pinterest Page. For day 17, you’re going to be examining your favourite magazines and seeing how you can take what you learn about magazine covers and using them for your pins.

Don’t Be Afraid to Venture into the World of Design

I’m not a graphic artist, nor am I professional photographer. I’m learning about the principles of graphic design and some basic photography tips to help me improve the quality of the pins I create.

It used to be just enough knowing how to write a blog post. Then you needed to know how to write amazing headlines within 140 characters, and now it’s about creating visual content that will grab the attention of customers in less than a third of a second.

It’s important to try to get your pins to stand out from billions of other pins and to help them get more repins. And that means that learning a little bit about color theory and design are important.

Curalate came out with a report that suggested that redish orange coloured pins received twice as many repins as blueish coloured pins. Brand pins that contained no faces had 23% more repins than those that did have faces.

You can read all about the report on Curalate’s Tumblr blog. 

These are great tips that can help guide you in your journey for creating pins that are better at converting visitors into customers.

Magazine Covers Are Pins

One of the aspects of design and marketing that I like to study is magazine covers. Magazine covers have been around longer than social media has, and can teach us a lot about visual design.

If you think about it, pins are a lot like magazine covers. Usually magazines are put into a vertical format “scrolling” format next to other magazines. They only have a few seconds to grab your attention before you move onto the next magazine cover (or off to pay for your groceries at the cashier till), and magazines are vertically designed.

Magazine covers have been mastering the art of grabbing your attention for decades, which is why we can learn a lot from them for our own pins.

Two Aspects of Magazine Covers You Should Study

There are two aspects of a magazine cover that I really enjoy.

One, it’s the visual aspect. Take a look at some of your favourite printed magazines and take a look at how they design their fonts, the colour choices that they make for their foreground and background, and the types of images that they use. This can offer you some great insight for your pins can be carried out.

I do believe that branding is important. I’m still trying to find a design that I can create that I feel fits my brand, and I feel that it’s a bit of a process. So far I’ve found that using yellow with red gives my pin’s a distinct look.

I also ended up studying Men’s Health to see how they design their covers and have taken elements from their design and incorporated into mine.

Men's Health Magazine

The second aspect of magazines that matter are the headlines that they put on their cover. While pretty pictures can lure people into looking at a magazine cover, it’s a good headline that’s going to make people pick it up, read it, and buy it.

Here are some examples of headlines from different magazines that peaked my curiosity.

1)      Men’s Health Singapore – Scrawny to Brawny in Just 8 Weeks

2)      Conde Nast Traveller – Hot List. 154 Best New Hotels in the World

3)      Vogue Magazine – Secrets Behind the World’s Most Beautiful Bodies

4)      Oprah Magazine – How to Get Better with Age

5)      Shape Magazine – 4 Moves to Fab Abs

Pscyhology Today Headline.

What’s interesting about people who design magazine covers for big name magazines and create the headlines for them is that they are paid professionals. They’ve usually been in the industry for years, and understand what works and what doesn’t work.

Looking at magazine covers that are related to your industry, and target audience, especially magazines that are still surviving even thought it’s the age of digital. It can give you valuable insights into what your target audience enjoys looking at and reading.

Don’t Create Pins that Look Exactly Like Magazine Covers

Now, I’m not suggesting that you go out and create a pin that looks like a magazine cover. As a matter of fact if you are going to create pins that are like a magazine cover, ensure that there’s on main focal point to start.

If you create a pin with too much information on it, it can be hard to see, especially on smaller screens on smartphone.

Day 17 Actionable Step

Take about 30 -45 minutes to go and visit a book store and take a look at the different magazine covers. Take a look at sports magazines, at travel magazines, at fashion magazines, take a look at them. See what type of elements that you like and don’t like.

If you can’t go to book store, then take that time to look at different magazine covers on the Internet.

Additional Resource:

Here’s an article that offers tips for creating magazine covers. Great practical information on the type of images and colors to use for a cover, and tips and tricks that the magazine industry has been using for decades.

Are there magazine covers that you enjoy looking at or reading? What is about them that appeals to you. Share your thoughts and wisdom in the comment section. Looking forward to reading your answers.

How to Create a Place Pin Board on Pinterest

Day 16 of 31 Days to a Better Pinterest Page. Day 16 is about creating a place pin board for your business. There are a variety of uses. Example number 2 has yet to be used on Pinterest. Article by Vincent Ng. #PintalysisAcademy

Welcome to day 16 of the 31 Days to a Better Pinterest Page, can you believe it that we’re past the half way mark?

For day 16, I’m going to encourage you to create a place pin board.  Place pins are a type of rich pin that is associated with a location on a map. While I would say it’s not essential for businesses to have a place pin board, it can add an extra creative and helpful dimension to your business depending on how it’s used.

Here’s what the place pin board created by Cassie from Ever in Transit looks like. As you can see it maps out some of her favourite locations in the San Francisco area.

How to create a Place Pin Board on Pinterest by Vincent Ng.

The use of place pins are only limited to your imagination. The best way to approach place pins is to think of it in terms of providing extra information that would be interesting or educational to your customers. Creating a place pin board without knowing how it contributes to your marketing strategy would be a waste of time.

Since your business is going to be different from the next one, I thought it was best to show how place pins could be used in a variety of business industries.

What Businesses Can Benefit from Place Pins?

Hospitality

If you operate a hotel, there’s no doubt that one of the questions your staff receives is where are all the good places to go eat and visit.

Why not create a place pin board with pins of all great eateries that 10 minute walking distance away? Also create a place pin board for all the attractions around the city and in the surrounding region that you believe your hotel guests may enjoy. Create pins that share little known secrets about the city, or even your hotel to help them become excited about visiting.

The Vancouver area, where I live, wasn’t just the host for the 2010 Winter Olympics, it’s also a place where you’re able go out to fresh ocean waters and potentially get up close and personal with whales through whale watching tours.

Something that many tourists who visit the Olympic host city may not be aware about. Imagine creating a place pin board that shows off those wondrous activities. How much would they want to visit the city and stay at your hotel?

Think of the place pins as an online concierge!

Supermarkets and Businesses that Support Local

Do you run a farmer’s market or a local supermarket?

People nowadays are curious about where their food comes from. Why not make it easier to answer that question and take photos of your produce, meats and vegetables and show off where all that delicious food comes from with place pins.

It’s not just limited to food, maybe you’re a fashion designer that sells your products in a variety of different retail locations. Show off where people can purchase your fantastic jewellery or clothes that you design.

Show Off Where You Source Your Social Products

Do you run a business that sells social products that are made by a group of women in Ecuador? Why not use place pins to show off where your social products are from, and to insert pictures of the people who are producing it.

To elevate those pins to the next level, ensure that each of those pins about social product have a wonderful story around them. You’re allowed up to 500 characters in pin descriptions. Use them to touch people’s hearts, and turn them into loyal customers.

Wholesalers and Distributors 

Do you do wholesale distribution of some sort? Maybe you sell wonderful kitchen sinks and beautiful  bath tubs.

Show off where these beauties are sold. List down all the retailers across where people can enter the showroom and see them with your place pin maps. Include telephone numbers where people can reach these retailers so that it makes it that much easier for them to make an appointment with one of their sale staff.

Now you’ve got some ideas about how to use place pins, and there’s so many more. Here’s how you can start a board using the desktop version of Pinterest. You can create them on all mobile devices as well, but for the sake of keeping it simple, I’m going to stick to the desktop.

How to Create a Place Pin Board

If you’re more of a video person, you can view the video I created about place pins. However, you can’t view the video, or you prefer reading, then read on my friend. Read on.


Go to your Pinterest profile and create a board (or you can create a secret board). Then scroll down to the toggle “Add a map?” Change that to yes.

You can also edit an existing board and change the settings there to make it a place pin board.

The good thing about place pin boards is that they are reversible. If you don’t like it, you can always change it back to a regular board.

How to Add Place Pins

Once that’s toggle on, you technically have a place pin board! Yeah. Nice and and easy, like eating a pizza that’s cheesy. Okay, I admit, I’m not Dr. Seuss, so let’s move on shall we?

How to Add Place Pins on the Interactive Map

There are two ways to add a place pin with the desktop version of Pinterest. The first is to click on “Add a Place” button. When you do this, it will automatically load up locations from Foursquare from which you can choose from.

When you start typing in the place, you have the option of choosing photos taken by Foursquare users, or you may upload your own to represent that location.

How to Add a Place Pin Board

When you do this, by default, the source of the pin will go back to Foursquare’s website. You can change this by changing the source of the pin by hovering over it, and then clicking on the “Edit button.”

The second method is to add a pin through repinning or from pinning directly from a website. Once the pin has been added to the place pin board, you’ll have the option to “Add a Place.” When you click on that button you’ll have the option to add a location that’s registered with Foursquare.

Add a Place Pin

When people click on a place pin that’s created in this method, it will default to the source of the pin, instead of to a Foursquare listing.

You may find that you can’t find your business or location on Pinterest. In order to add your business onto Foursquare, you will need to set up an account with Foursquare first, and then add in your business. For more details on how to do that you can check out this article by on PinTalk.net.

Day 16 Actionable Step:

For day 16, you’re going to start your own place pins board. Think of a theme for that place pin that would be relevant to your business.

Remember you don’t have to make the board public to start, as a matter of fact I would suggest that you play around with the concept of place pin with a secret board first.

Additional Resource:

Carrie Finley-Bajak wrote a wonderful and detailed post about how the travel industry can use Pinterest. For example, did you know that Texas Tourism has over 470,000 followers? Read all about it at Travel Weekly.

I’ve shared some ideas with you on how you can use place pins, I would love to hear your ideas. Please share your idea in the comments along with the rest of the Pintalysis community!

Add a Pin it Button to Your Blog or E-commerce Site

Day 15 of 31 Days to a Better Pinterest Page. On Day 15, it's all about finding the right Pin it button for your blog or e-commerce site. #PintalysisAcademy

Welcome to day 15 of the 31 Days to a Better Pinterest Page.  Thanks so much for joining me on this journey as I’m just a little under than half way there.

For day 15, I’m going to be writing about adding a pin it button to your website to make it easier for your readers and your customers to pin content to their Pinterest page.  While there are many users who use Pinterest’s bookmarklet tool, there are many others who don’t have it, or may be using Pinterest on another computer while they scan through your website.

This is why it’s vital to make it as easy as possible for people to pin from your website.

According to Shareaholic, Pinterest drives more referral traffic to online publishers than Linkedin, Twitter and Reddit combine. That’s quite amazing considering that the number of users on Pinterest dwarfs those on Twitter, Reddit and Linkedin.

In article reported by Piquora, it stated that 50% of social sharing on an iPad happened with Pinterest.

This is why having a Pinterest social sharing button can help elevate your website’s traffic to the next level.

Check out What Other People Have Pinned from Your Website

As a matter of fact, there may be  a lot of people who are already pinning content from your site who you may not be aware of. Type in www.pinterest.com/source/(yourwebsite.com) and see what the results are.

Concerns over Copyright

The biggest concerns will be copyright infringement. This is why even though many businesses and professional blogs understand the power of Pinterest, they know that there are pictures that do not have the right to be on any other network. This is common with agreements when paying for stock images.

However, if you own the copyright to your photos or are using photos where permission is given freely to distribute the photos and use for commercial purposes, then there’s no reason why you shouldn’t have a Pinterest share button for your website.

Adding a Pin it Button to Your E-commerce Platforms

Adding  a Pin it buton to your commerce platform can be as easy as eating apple pie, or may need the help of a developer to help implement a social sharing button site wide depending on the actual platform itself.

For example, if you have an Etsy shop, Etsy does the hardwork for you and has a social sharing button. Here’s an example from Julie’s Elegant Crafts. 

Etsy Pin it Button

With Shopify you’re able to download an app, like Shop Connection.  It’s has a five star rating on Shopify and has 92 reviews. It allows for Shopify owners to add sharing buttons to their site at $9.99 per month.

The other Shopify app that has received positive reviews is the Beetailer Social Widget. It’s free to use, and has received a 4.5 star rating based on 67 reviews.

If you’ve got some money  to spend and are looking for a robust social analytics system that allows you to keep track of the number of social interactions and how they result in sales, you may consider looking at AddShoppers.

They produce a plugins and extensions for a variety of different social networks, and even have a social sharing incentive button where shoppers are able to get discounts for sharing.

But here’s an example of site that is using AddShoppers.

http://www.mountainkhakis.com/products/women/outerwear/ws-americana-jacket.cfm

One of the features that Addshoppers has that I really adore from a customer side is their social sharing widget that offers discounts. I ended up socially sharing this jacket, and received $5 dollars off. How cool was that? I wish more e-commerce platforms would do that.

Sometimes it’s not the amount of discount that matters, but being recognized for socially sharing does.

Here’s an example of the coupon that pops up after social sharing on Pinterest occurred.

AddShoppers pop up example of a discount.

Adding a Pin it Button for Your Website

There are A LOT of different social sharing buttons out there. Popular platforms that include the Pinterest sharing button on the sides include AddThis and Sharethis button. For my site, I have included AddThis buttons which show up at the very top.

The beef I have with Addthis button is that they don’t show off the number of repins that I’ve received. The number of shares can play a role in the credibility of my content and acts as a social proof.

There is also the jQuery Pin It Button for Images, a plugin available for self hosted Worpdress, which is what Social Media Examiner users, which pops up when a mouse hovers over them.

j Query Pinterest Plugin

I personally use a Premium plugin created by Chris Gutherine, known as the Pin Button Attraction. (Affiliate Link)

This allows me to create a Pin it button that shows up on the top right hand corner of any image I choose in my WordPress site, as well as shows the number of repins that the site has received.

One of the features I like about this is that the pin button is mobile friendly for sharing. Unlike a hover button which would require a mouse to hover over it, tablet and mobile phone users won’t be able to do that, and therefore relying on a hover button for sharing on these devices may are not effective.

I find that if you have a set of social sharing buttons that you’re fond of and just want to add the feature then this is a great plugin.

However, if you’re looking for a premium plugin that has more features and allows you to choose the primary image then the Pinterest “Pin it” button is an excellent choice. It allows you to choose the image you want people to pin, as well as creating customized hover buttons if you would like.

This is a great plugin for people who want to create a horizontal featured image for their WordPress blog, but will have a customized long image show up when people use that particular pin it button.

For sites like Wix and Blogger, they both have Pinterest social sharing buttons integrated into their platforms now.

Day 15 Actionable Step:

If you website does not have a Pinterest sharing button, take action to explore the different options that would work best for site. Don’t hesitate to add one, because you never know who’s going to reshare your content!

Additional Resource:

Curious to know the pin count is for a specific blog post or site. You can check your stats on PinPlugins.com 

Do you have a favourite Pin it button? Please share it in the comments for others.

Optimize Your Pinterest Profile Name for Search

Optimize Your Pinterest Profile - Day 4 of 31 Days to a Better Pinterest Page with Vincent Ng. #PintalysisAcademy

Welcome to day 4 of the 31 Days to a Better Pinterest Page, I’m hoping that the tips I’ve provided so far have been helpful, and for those that are joining the project, welcome aboard.

It’s been very busy for me, as I have just moved into my new place, and I’ve started unpacking. Living with the woman of my dreams so far has been okay, but I know that every day we have to continue to work at our relationship, and it’s those incremental improvements we make in our daily lives that makes our relationship amazing.

For day 4,, I’m going to show you another incremental step you can take. I’m going to show you how to optimize your Pinterest profile name for pinner search and for Google as well.

I’ll assume that you have business account with Pinterest, if not, then you can get all the details of getting one from my day 1 blog post.

With a business account you can technically make the name of your Pinterest account as long as you want. Because of this, there’s one major advantage for businesses. It’s the ability to put in multiple keywords in your Pinterest profile name.

Add Keywords That Will Help Your Customers Find You

I have two accounts on Pinterest. One for business that focuses on MCNG marketing. And then there’s one I personally use that to post up pins about comics, love and travel.  When MCNG Marketing first started out, it was with a partner of mine, so I kept the account more professional, and didn’t put my personal name in the MCNG Marketing profile name.

I started noticing that a few influential users on Pinterest started to follow my personal account. At first I wasn’t too sure why, and then I realized that people were searching me up by my personal name and not my business name.

This will tend to happen when a personal brand is much stronger than a company brand. This is the case for marketers like Seth Godin, or Gary Vaynerchuk.

And in order to make it as easy as possible for others to find my business Pinterest account, I changed my business name to have:

1)      My business name in it so that people could find me for that search term.

2)      My personal name, since I’m solopreneur.

3)      A keyword that potential customers may be looking for

Now I’m not suggesting that you have to follow that formula.  There are advantages and disadvantages to that. By having keywords in your profile name it can help with the Pinterest search results  under pinners.

For example, I typed in Galveston Wedding Planner, and only one result showed up. It was from Moments Event Planning and Design. Based on this search result you can’t see the keyword Galveston Wedding Planner, until you click on the result.

Galveston Search

It’s only then do you begin to see why their company ranked for that particular search term under pinners. It’s because they put it right after their business name.  By doing this, people are able to search for them on Pinterest by both their company name, and by a search term, even though we may not be able to view the full name, Pinterest can still recognize it. Pretty neat huh?

Galveston Pinterest Profile.

The iPad Pinner Search Does and Doesn’t Work the Same as Others

Where this becomes disadvantageous at times is the iPad version of Pinterest. If you start typing and you don’t push the search function right away on the iPad, the iPad app will auto-generate results. It ranks Pinterest accounts you follow higher.

For me when I start to type in the word Julie in search on the iPad app, and I wait for the auto-generated results to show, my friend Julie Grandbois from Julie’s Elegant Crafts shows up first.

In order to see the same Pinterest search results as the desktop or android version you would need to click on the “See all (search term)” that’s right next to pinners on the iPad app.

Another interesting feature of the iPad, is that users who don’t wait for the auto-generated results will be taken to pin search by default.

I wouldn’t suggest changing your strategy just because of the iPad aap, but it’s something to keep in mind.

Pinterest has a variety of different search engines, and they operate differently depending on the device and user’s experience.

Give Your Pinterest Profile Description some Zest

Think of your Pinterest profile description as your greeting, and your first impression. What do you want people to know about you.  This is also a great place to add additional keywords, fill in information about your business, and what your Pinterest account is about.

You’re allowed up to 200 characters for your Pinterest profile, and you should take full advantage of this.  Chances are with Pinterest, you’re going to reach a whole new audience, so don’t assume that people know what your business is about, unless you have an extremely strong and valuable brand like Starbucks or Tiffany’s.
Cassie Kifer | Ever in Transit's Pinterest profile page.

Cassie Kifer, who writes at Ever in Transit, has a friendly and personal approach to her profile description. I know exactly what she’s about, and what to expect from her Pinterest profile.

A Keyword Optimized Pinterest Profile can Help with SEO

One of the great benefits of having an active Pinterest account and a relatively low competitive search term is that it can help you land on the first page of Google search results more easily than if you tried with a website.

Moments Event Planning and Design added the keywords, Galveston Wedding Planner into their profile name. By doing so it helped rank their Pinterest page as number 5 for my search for the term Galveston Wedding Planner.

Galveston Wedding Planner Google Search Result

Not only will an optimized keyword profile help with you Pinterest results, it can help customers find you on Google as well.

Day 4: Actionable Step

Take the time to look over your Pinterest account name and see if there are any keywords that you can add to your Pinterest account. My suggestion is to have at least two search terms that you want your Pinterest account to be found for.

You can also add a third keyword into your profile if you feel it’s appropriate.

Additional Resource:

Looking for some powerhouse tips to help grow your business blog with Pinterest? Check out  40+ Smart Ways to Grow Your Blog With Pinterest. 

Are there any tips and tricks about Pinterest that you would like to share? Don’t hog it all up like it’s the last bottle of water on a deserted island, share it in the comments!

Create Your Pinterest Account For Your Ideal Customer

Day 3 of 31 Days to a Better Pinterest Page by Vincent Ng.  Create your Pinterest page for your ideal customer. #PintalysisAcademy. Welcome to Day 3 of the 31 Days to a Better Pinterest Page. 

Missed the first two challenges. Here’s day 1 and day 2.

For day 3 you will be focusing on creating your ideal customer profile and how he or she is going to fall in love with your Pinterest page. Sounds exciting doesn’t it?

Create Your Pinterest Account for Your Favorite Customer

I read an article on Copyblogger that really stuck in my head, and it discussed about writing for your ideal fan.  Instead of trying to write for the masses, if you could write for one particular person, who would I be writing for? What type of characteristics would she have? And why would she want to share your content?

It made me think of writing and my Pinterest profile in a different light. Yes, I still write in my own voice, but at the same time I wondered, was there a single person that I was writing for?

In marketing, it’s not uncommon for marketers to create that one single buyer persona that they want to attract into their business. Marketing departments will sit down, and brainstorm about a buyer persona  and determine what her day is like and how a product or service fits into her lifestyle.

A master at crafting these buyer personas is the yoga clothing company, Lululemon. They create a single female person in mind and fron there they determine what her income levels is,  what she eats, how she lives, her career choice, what type of values she has, what type of activities she enjoys, what type of vehicle she drives, what type of problems she runs into in her daily life, and so much more.

They basically try to understand their customer better than she understands herself. This is no easy feat. And if you’re expecting to get it right the first time, chances are…you won’t. Even with Lululelmon, it’s about tweaking the buyer persona, adding characteristics that fit the buying personality, and taking away characteristics that don’t work.  But it’s always an organic process, until they’ve found one that works.

Lululemon’s Pinterest Account Mainly Focuses on One Customer

By doing this, it helps clarify their marketing strategy. They can shape their marketing strategy around this.

Looking at Lululemon’s Pinterest account, it’s very clear that it’s not all about yoga and yogaware, they’ve prepared a Pinterest account for a specific type of person.

Lululemon Pinterest Account

Based on their boards, I deduce that their ideal customer they are trying to relate to on Pinterest is someone who is female, who does yoga, who has health as their priority and that exercise, not just yoga, is part of her regular regiment, does not have children, is most likely brunette, enjoys traveling a lot, is conscious of the type of make up she wears and prefers all natural and eco friendly products, enjoys eating healthy foods and is into the latest healthy food trends such as eating avocado and quinoa.

What Lululemon has done, and done extremely well, is that they have not only created a resource for their customers on Pinterest, but they’ve created a lifestyle Pinterest account.

After looking at their account, it gave me a WOW moment in my life. I had pinned a lot of resources, but the truth is that I didn’t know who I was exactly I was pinning for.

Take a Look Back in History

I started to look back at my previous customers and clients to gather data and to see if there were any interesting commonalities and problems they had.  I also looked at societal trends, and didn’t want to be of help in just her business, but also how I could help enhance her lifestyle.

One of the boards I created was about how to De Stress from Business, and one focused on Happiness and Success.  Being a small business owner can be stressful, and it’s always helpful to have reminders to take breaks, breathe, and relax. But for me that’s just the beginning, I still have a long way to go to flush out who she is.

For today, take the time to think about who that one person you’re pinning for. What type of content would help solve their immediate problems? What problems does she have overall that you can help be a resource with as well, in a way that make sense to her and your business.

Take the time to think about how she carries about her day. What would she do first thing in the morning, what would she do in the afternoons. When is she most likely going to check out your business? What does she do on weekends? How would this person most likely hear about your business?  What type of values would she hold.

Yes, it’s a lot of questions, but once you know, it will make it so much easier to create boards, because you’re going to be creating boards and content for that one person to start with to help grow your following and niche.

Remember to Stay on Brand and On Strategy with Pinterest

For example, there are a lot of busy business moms out there, and if you’re a furniture company that has a board titled 30 minute meals, because you know a resource like that can help save time for moms, that’s great, but it’s too disjointed from what your business and branding is about.

However if you created a board that’s about how to save time when furniture shopping, this can be a valuable resource.

Think of who that one person you are pinning for, and  see if your boards are reflecting that.

(Please don’t misunderstand that you can’t use Pinterest to market to your secondary market, but the first few boards should be a resource to people who you want to do business with.)

Day 3:  Actionable Step

Take 20 minutes out of your day to think about who your ideal customer would be. Think about how their lifestyle would be like, but also ground it with data from previous customers.

The good thing about this exercise is that you can just enjoy a cup of coffee or tea while you write. Remember, this is also the type of customer you would enjoy serving.

Additional Resource:

Tailwind’s article about how to block a user on Pinterest has been repinned over 1000 times.   It’s helpful, especially if you’re finding that a person is taking your pins and counterfeiting them. Or if someone is just annoying you in general. Stupid spammers and trolls.

Do you have a Pinterest resource that’s amazing. Please feel free to share it in the comments!

 

Verify Your Pinterest Account with Your Website

Find out why it's important to verify your website with Pinterest, and how to do it. Day 2 of the 31 Days to a Better Pinterest Page by Vincent Ng. #PintalysisAcademy

Welcome to day 2 of the 31 Days to a Better Pinterest Page. It’s also the day that my fiancee and I are moving in together. And we’re definitely looking forward to spending time together.

Today’s actionable step will for the 31 Days to a Better Pinterest Page will be to to verify your website with Pinterest.

Verify Your Website With Pinterest

I strongly believe that verifying your website is extremely important, and that’s because there are so many spammers out there that it can be hard to find out which Pinterest accounts are real, and which ones are not.

One of the most effective ways of gaining consumer confidence with your Pinterest account is to verify it.

Of course, there are some scammers and spammers that go through all the trouble of getting their site verified still. But many of them don’t go through the extra trouble.

There are Three Reasons to get Your Pitnerest Account Verified

1)      It Proves That You have Control Over the Website

With Pinterest it’s very easy for me to copy your business, copy your profile description and copy every single name of your board, the order of it, and repin all your pins. That’s kind of scary if you think about it, but it’s possible.

But the only way to be able to verify that you are the legitimate account of a company is to have an account verified with your business’ official website.

By doing this, it allows for a check mark that shows up next to the Pinterest account name which gives potential customers confidence to continue window shopping on your Pinterest account.

That check mark is a mark of trust.

When Pinterest first started, and verification wasn’t required, there were so many fake accounts that were trying to copy Nike and sell counterfeit Nike products. And there still are.  Have your business account verified to help you protect against these fakes.

I decided to search for the term Nike under pinners search on the desktop version of Pinterest. Notice how similar each one is?

Get Your Pinterest account verified to prevent fraudsters from copying you.

It can be hard to tell which one is real and which one is fake.  Because the url www.Pinterest.com/Nike was taken early on, Nike had to use the Pinterest url www.pinterest.com/nikewomen. Because Pinterest didn’t name their account Nike, I was very suspicious at first about whether it was the official account or not.

It was only after clicking on it, did I see the verification check mark next to Nike.com did I realize it was the legitimate account.

What Nike's official Pinterest account looks like.

Here’s what a fake Pinterest Nike account looks like.

Fake Nike

In the case that you do have someone that is violating one of your trademarks in regards with a Pinterest name, you can go through Pinterest’s trademark form to file an official challenge. You can visit the page here. 

2)    Verified Results Stand out In Pinterest Search Results

When I decided to search up the term Zappos on the iPad under pinners search, I noticed immediately that verified accounts had a little grey check mark next to them for the automated search results, helping them stand out.

On the desktop version of Pinterest, Zappos has a check mark next to them, helping them stand out from other search results that may also contain the word Zappos in their Pinterest account name.

Verify your Pinterest account to help them stand out in Pinterest search results.
iPad version of the verified search results for Pinterest accounts.

Though it’s not related to search results specifically, when people do click on the search results on the iPad version of Pinterest, there’s a nice red check mark next to the website. Again, giving consumers a boost of confidence about your Pinterest page.

3) Get Analytics for Your Website and Your Pinterest Account

When you verify your Pinterest account, you get analytics and data about what’s being pinned from your website. You’ll be able to know who’s pinning, as well as how many people are clicking through pins to visit your website.

The great news is that Pinterest is slowly rolling out a new data and analytics platform that will give you data about your Pinterest account and your website. This has been a big request by users, and Pinterest is slowly rolling out the features. The announcement was made back in Jun of 2014, and hopefully many of us will get the new platform soon!

New Analytics

How to Verify Your Website On Pinterest

There are three ways to verify your website. In order to do this, you first have to go to your Pinterest account and then click on the pencil icon on the desktop version of Pinterest.

Pencil Icon

After the pop up shows up, you scroll to the bottom and insert your website asking it to be verified.

How to Verify Your Website on Pinterest.

Once you click on the verify website button, you will have two different ways to verify your account.

How to confirm your website verification with Pinterest

There are Two Options on How to Verify Your Website with Pinterest

1)      You can choose to upload the given html file by Pinterest. To do this you will need to click on the “Download Verification File” and add this HTML file to the main directory for the website you wish to verify.

2)      Add a metatag to your website, which may require the help of a programmer.

Once that’s done you’ll have to back your Pinterest account and do the steps above and then click on Complete Verification. The verification should be quick, and if it doesn’t verify within half an hour, then a misstep was taken during the process.

 Verification Through WordPress Plugins

If you operate a self hosted WordPress site, there are plugins that will help with the verification process through the meta tag method.

Here is a “Pinterest Verify Metatag plugin”

If you would like more of detailed list of how to verify your website, Pinterest has created a nice list that you can find here for a variety of different hosts that include:

Big Commerce, Blogspot, Bluehost, FatCow, GoDaddy, Goodsie, Hostgator, HostMetro, iPage, Prestashop, StoreEnvy, Shopify, Squarespace, Tumblr, Weebly, Wix.com, WordPress and Zenfolio.

Day 2: Actionable Step

Take the time to go and verify your business Pinterest account if you haven’t already done so. Prevent your Pinterest account from being copied, and help it stand out in search results.

Additional Resource:

16 Tips, Tools and Tricks to Improve Your Pinterest Marketing Strategy by the good people at Buffer.

Do you have a Pinterest tip you would like to share? Don’t hide it from the world like your some secret agent. Share it in the comments section for others to read. And if you wrote an excellent blog post about Pinterest, don’t be afraid to share it with the world.

 

Create a Business Pinterest Account

Day 1 of the 31 Days to a Better Pinterest Page by Vincent Ng. Why you should convert to a Pinterest business account. #PintalysisAcademy

Welcome to day 1 of the 31 Days to a Better Pinterest Page Project. 

For day one I’m going to be discussing the benefits of changing your personal Pinterest account into a business account.

Day 1: Convert To a Business Account on Pinterest.

When starting off on Pinterest you have the option of choosing between a business account or personal account. There are some advantages that a Pinterest business account has over personal accounts, which I’ll explain in this blog post.

If you do have a business that is earning or trying to earn revenue, whether you are doing it through professional blogging, or if you own a retail store, Pinterest strongly suggests that you sign up for a business account.

This is because the terms and service agreement for business accounts are different than those for personal.

Personal accounts are designed for personal use only, though I haven’t heard or encountered personal accounts being shut down that had business related activities involved.

Here Are the Advantages of Having a Business Pinterest Account

You’re Able to Create a Customized Name

With a personal account, you’re asked to fill in your first name and your last name, leaving no room for the name of your business, even though you could add the name of your business in the first name or last name section.

With a business account, you’re able to create a name that is as long as you want it to be. So for people that are solopreneurs, like Alberto Mateo, who is a travel photographer, his business name on Pinterest is Alberto Mateo, Travel Photographer.

Having a business name makes it easier for you put in keywords (keywords are search terms that people use). But don’t over do it by keyword stuffing. This is because when people get notified in their feed they get your loonnnng name, and it looks annoying.

Here’s an example of overkill that unfortunately that would make your account look spammy if you over use keywords.

Don't create long names for your Pinterest business account.

Your Ability to Advertise On Pinterest

If you’re looking to create advertisements for Pinterest, and some users have reported that they have been accepted into the beta program (I’m not one of them),  you’ll need a business account.

Right now this is all very new so nobody knows exactly how the advertising program works with exception of some very large corporations such as Ziploc, Kraft, Gap and a few others who are experimenting with Pinterest advertising platforms known as promoted pins. 

If you would like to get Pinterest analytics for your own site, it does not need to be converted to a business account. Personal accounts have access to Pinterest’s official analytics platform as long as their website has been verified with Pinterest.

Get Notified of Business Case Studies and Business Features

One of the advantages of having a business account is that you can receive newsletter updates from Pinterest regarding new feature roll outs that may affect your business like the promoted pins.

They also provide case studies on how other successful businesses from all walks of life and how they are successfully using Pinterest for their own marketing. You can read more about Pinterest success stories here. 

How to Change Over to A Pinterest Business Account:

To change over to a business account, the easiest thing to do is to head over to business.pinterest.com, you will be able to join as a business. If you have a personal account, and want to change it to a business account you can click on the Convert Now link that’s just below the big red button.

Business Account Page

 

After that, you will be able to fill in your business account information such as the type of business, who the main contact is, and profile information.

Business Information Page on Pinterest

I believe that once you have converted your personal Pinterest account to a business account, you won’t be able to reverse it as well.

Another aspect of Pinterest you should be aware about is that Pinterest only DEACTIVATES accounts, they do not erase nor delete. If there is a case where you find your business is going through a transition and you need to put a halt to your Pinterest account, you can do that and resume your Pinterest account where you left off once the transition is over.

Day 1: Actionable Step

If you’re using Pinterest to conduct any type of business, consider changing it to a business account. As Pinterest continues to grow, no doubt that there will be more features that will be exclusively be available to Pinterest business account only, like promoted pins..

Additional Reading:

Excited about learning more about Pinterest, check out Mitt Ray of Social Marketing Writing. He wrote a great article about 12 Ways to Get More Pinterest Followers.

Is there a Pinterest resource or article you feel would be helpful to other readers during the 31 Days to a Better Pinterest Page? Please feel free to share in the comments. And yes, it’s okay to share articles that you’ve personally written.

 

31 Days to a Better Pinterest Page by Vincent Ng

31 Days to a Better Pinterest Page by Vincent Ng of MCNG Marketing. I'll be offering actionable tips and insights with my 31 day Pinterest challenge. For years I’ve heard about Problogger’s 31 Days to a Better Blog, and how he’s challenged people to produce blog content for 31 days in a row.

The initial 30 day challenge started back in 2007, and I feel that  his project created positive and productive ripples throughout the blogsphere. Now it’s no uncommon to hear other bloggers that don’t usually blog on a daily basis to do a 30 day blogging project.

Because there is so much to learn from Pinterest it can be hard to know where to start, or what to focus on. I’m hoping with the 31 Days to a Better Pinterest Page project, that I’ll be able to provide you with actionable steps that you can take every single day to help take your Pinterest marketing to the next level.

Some of the steps will definitely be easily done, and can be accomplished within 10 minutes, others may take hours for you to complete as they may be new and challenging, and some may require that you seek outside help. The steps are designed to help you improve your Pinterest marketing.

From August 1st to August 31st, 2014 I will be providing a blog post every day that focuses on an actionable Pinterest tip or insight that will  help you create a better Pinterest page.

Here’s a List of the 31 Blog Posts Written So Far

Day 1: Create Business Pinterest Account

Day 2: Verify Your Pinterest Account With Your Website

Day 3: Create Your Pinterest account for Your Ideal Customer

Day 4: Optimize Your Pinterest Profile Name for Search

Day 5: Optimize Your Pinterest Board Names for Search

Day 6: Fill in Your Board Descriptions 

Day 7: Rearrange Your Boards for Maximum Impact

Day 8: Link Old Uploaded Pins Back to Your Website

Day 9: Search Optimize Your Pin Descriptions with Keywords

Day 10: Use Pinterest Like Your Cusotmers Would

Day 11: Add New Life to an Old Blog Post with Pinterest

Day 12: Get Rich Pins

Day 13: Examine Pinterest on both Mobile and Desktop

Day 14: Promote Another Pinner’s Content 

Day 15: Add a Pin it Button to Your Blog or E – commerce Site

Day 16: Create a Place Pin Board 

Day 17: Examine Magazine Covers 

Day 18: Get Analytics from Tailwind 

Day 19: Create A Gif on Pinterest

Day 20: Change Your Favicon on Pinterest

Day 21: Check out Your Competitor’s on Pinterest

Day 22: Create Better Pinterest Board Covers

Day23: Know Which Pins Drive the Most Traffic

Day 24: Plan Out Your Pinterest Schedule

Day 25: Rearrange Your Pins On Pinterest

Day 26: Thank One of Your Pinterest Followers

Day 27: Join the Best Pinterest Forum Online

Day 28: Join a Group Board on Pinterest

Day 29: Understanding the New Pinterest Analytics

Day 30: Repin Your Old Popular Pins`

Day 31: Find Your Pinterest Marketing Buddy

The 31 Days to a Better Pinterest Page Project Scares Me

I’m scared. I’m not going to lie. I’ve never done anything like this before, and so I don’t know what to expect from it. When I first contemplated this project, I was scared that I wouldn’t have enough great content for 31 days in a row. I was also afraid that I would run out of material to write about after the project was over. But what I’m most afraid of is being an impostor. 

What if the content I provide in the next 31 days isn’t good enough for you? If the articles are too short, will they still be of help to you? I’m also worried that for many of the people who are more advanced with Pinterest won’t find my articles interesting to read. I have all these doubts in my head.

I’m Always Wanting to Provide New Content – My Weakness and Strength

One of the my strengths and weaknesses, is that I like writing about new ideas and new discoveries. I have an ego that likes being the first. But at the same time this has also hindered me because my ego refuses to write about topics that I know could be very useful to readers. I keep telling myself “It’s not new, I don’t think people would be interested.”

I don’t like it when people think I’m copying someone else’s ideas or the “I read that on (name of the blog), can’t you teach me something new?”

It’s that feeling of always trying be new, and being afraid of being compared to someone else’s knowledge or writing is what worries me. I hate feeling “unoriginal” in many ways.

It’s Darren Rowse’s influence, and that ego of mine that demands that I try a new a project that has led me to 31 Days to a Better Pinterest Project, and to face my fear that it’s okay to write about topics that other people have written. I know in my heart that there will be others who are starting off on their Pinterest journey.

After looking over my drafts, that not every article is going be life changing or WOWing, but I hope that at the end of it, all those small steps will help you take a look back at your Pinterest account and go…Wow…all those little steps did help. And if it did, then I know I’ve done my job.

I Hope I Don’t Let You Down

I hope I don’t let you down. I want to be able to help you create a better Pinterest account within 31 days, by offering advice that I hope you find helpful and to be able to give you action steps that you can help you build a better Pinterest page.

One of my joys is reading e-mails or comments on how my content has helped people improve their Pinterest marketing. (Again this is where my ego kicks in.)

I wish I could tell you that it’s purely for selfless reasons, that I’m doing this because I only want to help people build a better Pinterest account, which I do, that’s a very strong part of it. But it’s also exciting to use this project as a way of building a bigger and better community, and I’m also using it as a way to launch the Pintalysis Academy, and potentially my second Pinterest book.

What I Want for You from the 31 Days to a Better Pinterest Page

My goal is very simple – to help you become profitable with your Pinterest marketing. I know it’s an ambitious goal, but I do believe that results are important, and if I can’t help you become more profitable than I hope I’m able to help you grow and strengthen relationships with your own community.

As I share with you Pinterest tips and daily actionable steps in the next 31 days, I hope that you will share with me with me what your journey is like and whether what I’m writing has been extremely helpful, or whether you feel it’s just a lot B.S.

I may not like the negative comments, but the reality is I know that it’s necessary to help me grow and to provide you with better content. I’ve also learned that when people leave constructive feedback, it also means that they care.

But I hope as we take this journey together that we can transform each other’s lives, and share the different learning experiences, and that you’re able to share with me some great tips that you learned about Pinterest marketing.

Thank you for being part of this journey! And look forward to providing you great actionable steps and insights as you join me during the 31 Days to a Better Pinterest Page project.

31 Days to a Better Pinterest Page by @mcngmarketing. Learn how to rearrange pins, find out how to get on top of Pinterest search and so much more. Visithttp://www.mcngmarketing.com/31-days-better-pinterest-page

Did you find the resourceful helpful? Please kindly pin.

Additional Resource:

Looking to Get a Head Start – Check out the Manly Pinterest Tips Show Episode 4

This is a fun video that’s educational and can teach you a lot about Pinterest if you’re starting off. Definitely worth watching.

Want to learn how to gain more followers, increase your revenue, and drive more traffic back to your site. Check out the Pintalysis Online Academy. If you’re worried about paying for a course that’s going to get outdated in 3 months, then don’t worry.

You’re offered lifetime access to the course so you’ll never have to worry about learning outdated Pinterest marketing techniques.  Don’t delay, sign up today.