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How to Build Consumer Trust with Pinterest

How to Build Consumer Trust With Customers by Vincent Ng of MCNGMarketing.com Pinterest can be amazing when it comes to driving traffic. For me it’s my number one social media traffic source, and for others like Mike Alton, it’s helped him add another 1000 visitors to his site a month, which for a social media blog is excellent. As Pinterest continues to grow and starts becoming more part of the mainstream, it’s important not to forget a vital lesson. Are you using Pinterest to solve the main problems your customers are having?

I’ve consulted and worked with clients in the past on their Pinterest strategy, only to go back and tell them how difficult it is to use Pinterest for their business because they often try to run with the network before they learn how to walk. People who are often most successful at using Pinterest, in terms of increased sales, brand power, sponsorship opportunities and trust  do it through one thing – by helping their customers solve a problem they are having.

Sometimes I feel that I can get too attached to a network and BELIEVE that the problem that my clients and customers have is understanding what Pinterest is about, but for my clients the problems they have are about finding the right traffic to generate more leads (e-mail sign ups), generating more sales for their products, and increasing their reach  with a buying audience.  This helps me stay focused in building trust with the right audience.

Running Before Walking On Pinterest

I’m often surprised how much money is pumped into social media marketing because it’s the hot thing to do. I used to do marketing consultations for restaurants and I’m always surprised to hear owner’s friends tell them that they have to be on social media.  Often, if a restaurant isn’t doing so well it’s because they aren’t solving the expected pain problem of their customer.

When people go to a restaurant, they expect good food and good service for the price they pay. It’s that simple. If the food is delicious and priced at what consumers are willing to pay, then people will tell others about the restaurant over the months, but what they experience in the restaurants is important when it comes to building consumer trust. No amount of marketing can cover bad service and bad food.

As a matter of fact, doing social media marketing in that case only makes it worse.

The point of the story is to make sure that you’re covering the fundamental problems your customers have and to provide them with what they expect so that trusting relationship can be buit.

Customers Want to Trust You. Give Them Reasons To.

Okay, I admit, some customers are expecting you to be on social media. But what they’re really looking from you is guidance. They’re hoping to build a relationship with your business, but they need to know that you’re willing to commit to their well being first.

Keeping this in mind, Pinterest and social media aren’t always the answer. For many people, including myself, having a blogging platform is crucial when it comes to building trust.  Though you can also build on other platforms to build trust such as having your own audio podcast like Smart Passive Income’s Pat Flynn, or a video podcast like Jaime Tardy from Eventual Millionaire. 

Some clients want to jump into Pinterest because they’ve heard how much traffic it drives to a website, and in many cases I know professional bloggers and small business owners that state that it drives more traffic for them than Google.

Jenae from Icanteachmychild.com is a good example, where Pinterest is her number one traffic driver, and she receives over 75,000 visits from Pinterest.  But for those that have been most successful at using Pinterest to drive targeted traffic back to their site, it’s because they have valuable articles and blog posts to share. They’ve been providing excellent resources, just like a restaurant would provide excellent food. And when you can consistently provide excellent resources, both on Pinterest and on your own site, you increase that trust.

With a great blogging platform you have the opportunity to help address customer issues and take the initial steps into a customer trusting you enough to buy your product. Not only to buy your product but for becoming an ambassador.

If you create pins and it does is lead back to the homepage – well that’s fine and dandy like sour candy. And most people are not big fans of sour candy.

Do E-commerce sites Need a Blog or Educational Platform?

You may look at the success of sites like Etsy, Amazon, and e-bay and think to yourself that you don’t need a blog to be successful, but keep in mind that these e-commerce platforms built their reputation through blood, sweat and tears for years to get where they are now.  Amazon lost hundreds of millions of dollars when they first started. But they built an empire based on what customers wanted in an e-commerce platform.

There’s no doubt in my mind that if you a blog that it will help build your e-commerce business much faster.

While Pinterest purchasers tend to be the most spontaneous when it comes to social shoppers, meaning that they do the least amount of research online before buying a product, being able to provide a blog to help be a resource and drive additional traffic can create a strong brand affinity.

P

A good example of a company that sells retail products, has a strong command on Pinterest, and has a strong blog is Lululemon. They write articles to help solve every day problems that their customers face. Lululemon had a great post, 10 Tricks to Sleep in the Heat.  

Even Pinterest itself has a blog to help be a resource for businesses, and people who personally enjoy using Pinterest.

Think Outside the Blog

Think of practical ways to be of help to customers, and they will love you for it. Of course don’t forget to make a featured blog image that’s pinnable. I’ve always believed in the power of evergreen content, content that can last for years. Think about all the different problems that seem to come up again and again that you can help address through your blog or educational platform.

Let’s say that you’re in the business of selling Christmas ornaments. I think it would be a great idea to be able to do a webinar on “How to Create the Best Looking Christmas Tree Ever.” A short 20 minute presentation that could be of value and that could be auto played. This type of video or webinar content can then be shared again and again every single year on Pinterest. It’s brilliant.

At the end of what I’m trying to say is this. If you’re hoping to get more traffic to your site with Pinterest, it can do that. There’s no doubt it will. But here’s something you need to keep in mind, if two new and competing retail brands are on Pinterest, and the fundamentals are all equal such as quality of clothing, great customer service, which one are you more likely to do business with over time? The one that provides you the goods, or the one that provides you the goods that also solves your problems every time you visit their website?

Dedicate time to creating great resources that will solve your customers’ problems, and use that to help grow your Pinterest following.

What are your thoughts, do you believe that you should have a blog before having a Pinterest account, or do believe it’s not necessary to help drive sales?

Special Offering: Early Bird Pricing for Pintalysis Academy

I’m happy to announce that I’m currently working on an online on demand Pinterest course that will teach businesses, bloggers and online retailers how to increase their revenue with Pinterest. It will teach you how to drive more traffic to your website, how to use Pinterest for local marketing.

In the course I’ll also go into detail about  how adapt to the ever Pinterest landscape of mobile users on Pinterest.

I’m offering a pre order special.  For a lifetime membership to the Pintalysis Academy will be $49  and then it jumps up to $79 and you will get the latest news and updates regarding Pinterest marketing.  Click here to get updates of when the course launches, and your early bird discount rate. 

How to Add Rich Pins for Articles to Your WordPress Blog

How to Add Rich Pins for Articles to Your WordPress Blog written by Vincent Ng www.mcngmarketing.com

Do you ever have this problem? You created a wonderful blog article. You then create this amazing pin, and you pin it. It’s going viral and soon your smiling your big smile, UNTIL, you see someone has stolen your thunder by posting their web address or user business name in the description of your pin, which is poor Pinterest etiquette.

Before, there was nothing you could do to control the credibility and online reputation of your blog posts, but the wonderful people at Pinterest wanted to keep online publishers like you and me happy. And so they invented rich pins.

What are Rich Pins?

Rich pins, are pins on Pinterest that offer additional information based on that data that Pinterest reads or “scrapes” from your website. The visual social network already offered to give this additional rich pin information for websites that contained recipes, movie information and for products.

This type of information may include, but not limited to, the type of ingredients, what year the movie came out, and the price of the product. All this rich is controlled by you or your webmaster that got to control this information.

Where does Rich Pin Information Come From?

This information comes from Pinterest “scraping” information from you website. They’re looking for languages known as Schema (friendly for search engines) or Open Graph (created by Facebook). Here’s a great infographic by Tailwind that details what exactly makes up this rich pin information for articles.

How to Make Rich Article Pins Infographic, created by @TailwindApp

How Does Rich Pins Apply to WordPress Blogs?

With rich pins available for articles, blogs, and online publishers, you now have a way to show your work is authentic. And on top of that it helps your pins stand out from the rest of the thousands of pins when people see them on the Pinterest feed, and help you gain more Pinterest followers.

Here’s a visual of what a rich pin for articles looks like in a Pinterest feed. This pin came from a blog article written by my client Yu Kai Chou, one of the world’s top gamification experts.

How to Add Rich Pins for Articles to Your WordPress Blog by Vincent Ng - www.mcngmarketing.com

Here’s another one that features Krishna De’s article that discusses 7 factors that can increase retweets on Twitter.

http://www.krishna.me/2013/how-to-get-more-retweets/

Notice how the letters are bold. If you don’t have rich pins for your blog pins, then those bold bright letters don’t show.

But here’s also the beautiful part. If a person clicks on a pin, the meta description for that blog article shows up! Wow..and marketers only said that meta descriptions were good for click through rates on search engines like Google, psshh, now they’ll help your click through rate on Pinterest as well.
(Come on you’ve got be excited about that!)

And a nice little touch done by Pinterest, is the automatic call to action! Look at the picture just below. Isn’t it just beautiful? If that doesn’t give you a little bit of a Pingasm then you’re definitely not on the right social network.

How to Add Rich Pins to Articles with WordPress by Vincent Ng - www.mcngmarketing.com

How do I Actually Add Rich Pins to My WordPress Blog?

Okay now that you know how beneficial it is to add rich pins to your WordPress blog, I want to show you the how to’s. If you run a WordPress blog then download YOAST SEO plugin.

Once you’ve downloaded it, make sure you activate the plugin.

When it’s active you will see on the left hand side a wrench with the words SEO on it, near the bottom. Click on it, and choose the social tab that pops up.

What will happen next is that you will be diverted to the following screen. Click on the box that’s on the top right next to “add OpenGraph Meta data.” And voila, your page should have OpenGraph meta data!

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Test out Your Rich Pins for Articles

Once it’s done, the next step that you want to do is to see if Pinterest recognizes the website. Take your most recent blog post and submit it to the rich pin validator.

The site will look like this. I decided to put in my Pinterest pal, Ivo Madeleno’s, the Pinstagram guy’s article on “How to Pin from Facebook with Just One Click.” After I did I pushed the big Validate button.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

And once that’s gone through and if everything is working out fantastic then you should get something that looks like the picture below. Don’t worry if you don’t have a photo show up. For some the picture will show, but for others it won’t.

How to Add Rich Pins to Your WordPress Blog by Vincent Ng www.mcngmarketing.com

Now all you have to do is wait. I’ve heard different times from different people. Melissa Megginson of Tailwind said it took her a few weeks to get approval, for myself it took about one and half weeks.

Now that you’re armed with the knowledge of how to add article rich pins to your WordPress blog, go out and do it. The one thing I’ve learned about Pinterest is to take advantage of their new technology. The earlier you do it, the more you will stand out before almost 50% of pins become rich pin validated and at that point you lose your competitive edge.

5 Tips to Improve your SEO beyond Keywords

SEO Link Building You know about keywords, and how important they are for getting your website found. Now you’re ready to take the next step and learn more about the world of search engine optimization. If you’re relatively new to SEO, there are a few things that you can do to help boost your website’s rankings beyond writing keywords in your content.

This article is designed for beginners, but it’s also a good refresher for intermediate level search engine optimizers.

1) Create Internal Links

When you start your website or blog I would suggest focusing on creating great content for your blog. However, the trouble with a new blog is that you don’t have a lot older content that you can refer to. But once you have written some more posts or create more content you want to start linking to those specific urls that the content resides on. This is known as internal link building, and doesn’t just apply to posts, but can be done to link to product pages, landing pages, and so forth.

Internal linking is helpful because you pass on link juice to those other pages. Imagine link juice as vote of confidence. Every time you link to your own article, this is considered a vote of confidence according to the search engines. Right now I’m passing on some link juice to this article about driving web traffic to a hotel website.

You don’t want to go overboard with this technique as it will ruin the reader’s experience. Think strategically about what pages or articles you want to rank well for and strategically think how other pages can link to them.

2)Use the Right Anchor Text

Strong Chains When you link to your own articles or to other websites, usually these links are highlighted in a different colour from the rest of the text. The following term, Vancouver Digital Marketing Agency, the highlighted part is known as anchor text.

Anchor texts are useful because it gives search engines another piece of information of what the directed webpage is about beyond the actual written text itself.
Let’s say you wrote an article about using Pinterest for marketing, if you want to rank well for search words Pinterest for marketing, then you want to create anchor text that says those keywords, and not using words such as social media marketing or the common deadly anchor text of, “click here.”

You should not abuse the use of exact match anchor text with the title of your article or for keywords you want to rank high for, or else you may be punished by Google. Especially if the anchor text is taken out of context and isn’t even remotely related to the rest of the article.

Don’t go rushing and linking 200 of your internal articles using the exact same anchor text such as Pinterest for marketing for all of them. You might want to switch it up and use more organic anchor texts such as, marketing using Pinterest, Pinterest is designed for marketing, or Pinterest for business marketing.

If Google believes you’re manipulating the system, then it will find a way to punish your website. This is what happened a lot of them during 2012 during the Panda and Penguin updates. It’s not quite over yet, there have been some major ones, and reportedly that Friday March 15th, there may be another Penguin change to Google.

This is why if you ever get a chance to write for another blogger or business magazine, you want to choose your words carefully. Instead of saying click here, you may say read this article about “How to Generate Leads with Linkedin.”

3) Develop Relationships with Other Bloggers and Businesses

You’ll often hear the term link building and its extreme importance in the world of search engine optimization. Link building is the process of having legitimate websites link back to your website. The reason I say legitimate is because Google has punished many sites that have used manipulative ways to gain links such as through link buying, or linking to low quality sites that add no content value to readers, link networks, or through content farms (such as e zine articles).

When you’re able to develop relationships with other bloggers you’re able to propose writing an article on their blog, known as guest posting. Depending on the guidelines of the blogger, you may be able to put a link in the article back to your website with a specific anchor text.

When that website links back to you this is considered a vote of confidence to Google, and helps you rank higher for search results. The more credible and visited a website is, such as the Wall Street Journal or Tech Crunch, the higher the vote of confidence to the search engines. The “credibility” of a site is often know as page rank.

Another factor is also the number of websites that you get a link from. If you get one from both Tech Crunch and Wall Street Journal, that’s the same as two thumbs way up that your site or blog is credible.

4) Label Your Pictures Properly

One of the important things you can do to improve your search engine results is to title and label your pictures appropriately. Instead of saying DSC_145 or something weird like that, rename them so that it says PinterestMarketing.jpg. (I’m guilty of practicing this poor labeling at times).

For my site, I labelled a picture “Using Iphone” and so I get some traffic for an article about Foursquare from those that are searching Google for an image related to that.

Don’t rename the picture to something that isn’t relevant. If you want to rank well for the word, clown for hire, in Google, don’t rename your cat pictures in your blog to that. That doesn’t make sense , and Google may punish you over time.

There’s something known as Alt text, this is alternative text that will show up when the picture fails to load. Fill this information with the keyword that the picture represents and this will help Google be able to understand more about what that picture and the content is about.

5) Webmaster Tools

One of the essential tools you need to improve your SEO is Webmaster tools. I would recommend starting that you sign up with Google Webmaster tools and find out if there are any 404’s. (This is known as links that don’t go anywhere, here’s an example of a 404 by Tech Crunch).

Tech Crunch 404

Though Google says it doesn’t affect search results, it’s more about good housekeeping. As you start to have more websites, it’s important to keep track of broken links.

However let’s say that you wanted to pass on link juice to a specific article on your website, if that link leads to a broken link, then the link juice is wasted, which could technically go to another site. Especially if that site has been getting a lot of traffic and has high page rank.

Those are some ways to be able to take the next step after writing keywords in your article, if you’re looking for a great resource on SEO for beginners, I highly recommend reading SEO Moz’s guide. Rand Fiskin, the team, and the community at SEO Moz, do a wonderful job and is an excellent source for SEO news.

Photo Courtesy of Ward

How Hotels can Increase their Web Traffic

Shangri-La Hotel Downtown Vancouver Large hotel chains such as Starwood, Shangri-La and Fairmonts have large marketing budgets and have dedicated web teams to help them remain competitive across the world, but how does an independent hotel or motel in a city increase their web traffic and compete with the large chains. I’m going to go into detail on how hotels with smaller marketing budgets can attract more customers to their hotel website.

1) Start Blogging About Your City to Increase Web Traffic

Most guests that stay at a hotel are either their for business or pleasure. Either way, all of your guests are probably very curious to know what’s going on in your city. While there are several travel guides like Frommers and Lonely Planet, this doesn’t mean that you can’t start a blog that informs potential guests about why your city is such a wonderful place visit.

Spend about once a week to create new blog topics of interest to your guests. If you’re not sure what would be of interest to them, ask existing guests what would have helped them prepare for their trip before they leave your hotel.

I’m going to use my hometown, Vancouver, as an example. Here are some potential blog posts that I would suggest for a hotel in Vancouver to write about to increase their web traffic.

1) Top 10 Free Activities to Enjoy in Vancouver
2) The top 5 Concerts that are taking Place in Vancouver in the Summer
3) Top 10 Can’t Miss Restaurants to Eat in Vancouver
4) Fun Family Activities in Vancouver During the Summer
5) What to See in Vancouver in One Weekend
6) The Best Ways to Get Over Jet Lag
7) Top 10 Places to Get A Suit Made Last Minute in Vancouver
8) Top 10 Honeymoon Places to Visit in Vancouver
9) Seattle and Vancouver? What’s the Difference for Tourists?

The important part of starting a blog is to think like an actual hotel guest. Chances are your website already has some great information about rooms, rates, about the spa, and availability. But what’s the next thing that most guests’ want to know? They want to know what there is to do.

By continuously updating your website on a regular basis to adjust to the seasons, you can attract new customers from out of town that are looking for information that you are providing. These people would be considered warm leads in booking a hotel with you.

Consistently blogging helps with search engine optimization (SEO). Google search engine loves fresh content. They love it when writers contribute great content. And by contributing on a regular basis, you can compete with much larger hotels.

3) Target Niche Keywords to Rank Well for Google

Targeting words such as “Vancouver Hotels” and expecting to be on top for that search word in three months is nearly impossible, at least it is if you don’t use black hat SEO. Especially if you have to go against the big boys like Expedia and Travelocity who spend millions of dollars to stay on top of rankings. It’s more important to use your website’s blog posts and copywrite to focus on keywords (aka search words or phrases) that will help you increase your web traffic.

If I had a hotel in Vancouver and I happen to be near Rogers Arena where the Vancouver Canucks Play, I might aim for the keywords, “hotel near Rogers Arena.” Other examples might be, “Hotel on Robson Street”, or “Dog Friendly Hotel in Vancouver”, or “Kid-Friendly Hotel in Vancouver”, or “Lesbian Friendly hotel.” The goal is to look for words that have low competition that you can rank well for quickly, instead of spending 2 or 3 years to rank well for like the phrase “hotels in Vancouver.”

It takes time and patience to research niche keywords, but by aiming at niche keywords that your competitor is most likely not going to aim for, you’re able to reach that target market, and as you start ranking well for those niche keywords, you will start ranking better for the more competitive terms like “hotels in Vancouver.”

4) Ensure Your Pictures are Titled Properly for Search Engine Optimization

If you’re running a hotel, chances are that there are potential customers that want to see what your hotel looks like. And yes, they’re probably going to go to sites like Trip Advisor to see, but there will be a few people who are going to Google for Images of your hotel. This is where you can drive more traffic to your website. Pictures that are clicked on in Google Image search pop up and then when closed lead to the site that the picture is on. This means a picture on a hotel website that says, “pool” is going to get lost in a sea of other photos that are titled pool. However, if you labelled your hotel “Shangri-La Pool in Vancouver” Then when people Google Shangri-La Vancouver under Images, the pool will show up.

This goes for bedrooms. Instead of giving a picture the title King Suite, title it King Suite at Burrard Inn. In order to do this properly, ensure that your photos are renamed before you upload them. Instead of having the photos named, DSC13532.jpg.

5) Provide an E- zine to your Newsletter Subscribers

I would highly suggest creating an e-book that highlights in detail about the wonderful activities that go on in your city, and update it every year. Travel books are popular. There’s no second guessing that, but why should travel books get all the attention. Why shouldn’t you create an e-book that people will start to get to know and download it from your site in exchange for subscribing to your newsletter.

Since many of your guests are booking flights months in advance, they probably are curious to know what’s happening in Vancouver at around the time that they arrive. Being able to provide them a seasonal guide of what’s happening will make their life much easier in terms of planning their trip. You can also use the e-zine and have some space to highlight advertisements about hotels and amenities. Also provide advertising space for your partners in the tourism industry.

Since the e-zine is free, don’t be surprised if you see it slowly spread over the Internet in the most random places. Having people view the e zine, and mentioning your hotel will definitely get a few searches online. Providing potential guests with valuable information makes them comfortable and your hotel look like an expert about the city.

6) Hold Contests for Local and Out of Towners to Build Links

Part of driving more traffic to your website, and being able to rank well within search engines is through link building. Here’s the short and sweet of what link building is, it’s when other sites links to your site. Just like right now I’m linking to Shangri-La in Vancouver downtown. When you have high quality authoritative sites linking to your website, this is an indication to Google that this site must be important.

You can have ten random websites link to your hotel website, but one link from the Huffington Post or the Globe and Mail is worth more. There are creative ways to get there, but for a small hotel a good way to link build is to look for travel bloggers, or local bloggers to work with and offer contests. Offer a free one night stay at your hotel. Ensure that when your contest is being held with bloggers that they have a link connecting to your site.

If you are in Vancouver, then you may want to pair up with a Seattle lifestyle blogger for the contest to get more out of town guests. Do you research carefully as not all bloggers are created equal. Notice how often they blog, how long they have been blogging for, and what other giveaways they have done in the past.

While it may seem like a tremendous effort, driving traffic to your website is a commitment that pays off. Once you have amazing content on your website, it stays there and will continue to drive traffic to your site. Surprisingly it’s not the new content that will drive most of your traffic, it’s the older content that will. And since most hotels go on for years and years, you can guarantee that if you do what was mentioned above, you’ll see a wonderful payoff for your hard work.

For more information on how to create a great online marketing strategy for your hotel feel free to contact MCNG Marketing.
Photo courtesy of Shangri-La Vancouver Hotel.

How to Attract More Customers or Clients with Blogging


Blogging Requires Strategy

I love blogging, because it allows you to develop credibility for your business while you’re starting it, and also allows you to attract more customers that are in need of your service or product. However, blogging for the sake of blogging is a huge waste of time. It’s like walking for the sake of walking. You still need to know what your final destination is.

Like all marketing activity, you have to ask yourself how does blogging fit in with your overall marketing strategy?

Blog About Problems Your Customers Need Solutions Too

In order to successfully plan your business blog, you need to sit down and think of your customers’ pain points, or your customers’ curiosity points.

What would you write about that will help them solve a problem? What will you write about that will peak your client’s curiosity? While it’s great that your blog may be talking about your company, and that is important, but it’s more important to show them that you are knowledgeable and trustworthy in your field.

A pain point that many of our clients have is that they want to be able to attract more online customers, and they want to be able to target the right customers that are looking for their specific solutions. This is why we’re writing this blog right now. We know that there are potential clients out there that need new customers coming into their restaurant, salon, or retail business, but they just don’t know how in this digital age.

Let’s say that you own a retail women’s clothing shop, and you want to attract new customers into the door. Obviously the style of clothes will play a huge role, but think about all the problems that your customers in your target audience are having. Since most people search for important issues online privately, you can write about topics that really matter to people who are afraid to talk about it to their friends and to the public.

Here are some examples of topics related to women’s fashion:

1) You’re BBW, What to Wear to Create a Knockout Impression on Your Date. (Then give advice on what to wear, and offer suggestions available at your store).
2) Do you have a Darker Skin Tone? These Fashion Colours Are Right For you.
3) Accessories to Make High Heels more Comfortable.
4) The Top 10 Fashion Trends to Avoid this Summer (a curiosity and education piece).
5) How to Choose the Perfect Shoe for Your Perfect Dress.

Blog About Problems that Customers are Always Having

The best blog articles to write about that will drive the most traffic in the short and long run are the ones that solve a problem that customers consistently have.

My now unactive conversation blog has an article on there that discusses funny conversation starters. That one article alone generates between 100-300 page views a day. It’s the number one landing page on that site. And the reason why it keeps driving so much traffic is because it’s a universal conversation problem that people have. People want to know how to be funny from the start.

But I also know that that people who have trouble starting their conversations are also potential customers of my published book. I wouldn’t write a blog post on how to start a conversation while you’re in the washroom, because nobody finds that as a pain point in their life that needs solving.

I also know that many businesses have trouble getting employees engaged in low paying jobs. Part of marketing is the ability to deliver customer service and ensure that the business has happy employees, and so I wrote an article about gamification and how it increased sales by 30%.

How to Apply a Blogging Strategy to Your Business

1) If you know your target audience and the customers you are aiming for, create a list of all the problems that they are going through that you can help them with. Don’t worry about getting it right, just write down as many problems as possible.

2) Going through the list, identify the ones that you believe are on your customer’s minds a lot. Especially if you can write about a topic they may be embarrassed to ask about, or really get their attention to solving their problems. For example if you run a fitness centre, you may blog about the topic, “How to Improve Your Sex Life through Exercise.”

3) Start blogging about the top problems that people are having. If you’re content is relevant to your customers, and it’s a good read, you will slowly see more traffic come to your blog. And not only that, if you create blog posts that help solve people’s problems, they will emotionally connect and identify with you. And when they need to think of an expert in a particular field or need to recommend one, you and your business will be at the top of their mind.

If you are having trouble finding out what to blog, take the time to ask your best customers what sort of problems they have. I guarantee you’ll start to see patterns that many of them share.

The goal of a good business blog is to ensure that you’re providing great quality content on a regular basis. Being consistent is extremely important and is probably the number one reason why blogs fail to attract new customers or clients. If you’re business needs a great blogging strategy to drive more traffic to your site and bring in the customers you want, than feel free to contact us at MCNG Marketing.