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4 Tools for Pinterest Marketing with E-commerce

4 Pinterest Tools for E-commerce by Vincent Ng of MCNG Marketing. #PIntalysis www.MCNGMarketing.com/4-tools-pinterest-marketing-e-commerce

Recently Shopify and Pinterest announced that Rich Pins would be available for all products that were sold on the Shopify e-commerce platform.

That’s great news for people using Shopify, but there are other e-commerce platforms such as Magento, Opencart, and then there’s also WooCommerce for WordPress.  There are also other platforms such as Etsy, e-bay and Amazon.

You Should Know, I’m Not an E-Commerce Expert

Before I begin, I should make it clear that I’m not an e-commerce expert. There are a lot of different types of platforms, and I have worked with clients in the past with their e-commerce sites and Pinterest, but given that there are so many different types of platforms it can be hard to be an expert in each and every one of them.

However, I still wanted to provide resources that may be of use to different e-commerce owners. I wasn’t able to find too many blog posts on the topic so I wanted to be able to provide a resource that was a starting point. If you’ve used any of the tools mentioned, please feel leave a comment after the blog post to let me know what you think of the tools.

Here are 3 Tools for E-commerce Sites to help with Your E-commece Marketing

Tool 1: Social Beacon for Etsy, Amazon, and e-bay Sellers

Social Beacon is made by Page Mage and is currently in beta. This program allows you to schedule products that you sell on e-bay, Etsy, and Amazon and to post them onto networks like Facebook, Twitter and Pinterest.

Social Beacon has a scheduling feature for Twitter and Facebook, but doesn’t have one for Pinterest. Social Beacon is able to tell you the number of repins, likes and clicks that a pin has received.

What I like about social beacon is that the metrics are side by side, making it easy to compare repins to the number of clicks. This way you know what type of products are spreading around Pinterest, but you also know if people are actually clicking through to your product page. This can give you some insight on what some of your most popular items that are being sold on e-bay, Amazon.

The great thing is that Social Beacon is free at this moment, so if you happen to be a fulfilled by Amazon (FBA) seller, or run an Etsy shop and want to promote on all three networks, then this is a great tool to try.

Unfortunately, if you’re like me and you sell Kindle books on Amazon, then Social Beacon won’t be able to help you there. This is designed for stores that carry a variety of physical inventory.

Tool 2: Tailwind for Pinterest Analytics

Tailwind isn’t exclusively an analytics platform for e-commerce, but it can give some amazing data in terms of what’s popular, who your most influential pinners are, and has a nice sidebar notifying you of comments left on your pins, as well as which boards are getting the most repins.

Tailwind is a great tool for Pinterest Analytics.

When you upgrade with Tailwind, you’re also able to get competitor insights and see how your competitors are doing on Pinterest. Tailwind is free to use for their starter features, and even the starter features are quite amazing.  If you are seeing a lot of activity from you e-commerce site you can get detailed analytics starting at $149/month from them.

Fun Pinterest Tip:

If you want to know if people are pinning from your e-commerce site, type in www.pinterest.com/source/(yourwebsite). You will need a Pinterest account to get this information. But it will show you if people are already pinning products from your site.

Pintalysis Advertisement

Tool 3: Magento Rich Snippets Suite

Magento is one of the world’s most popular e-commerce platforms, powering over 200,000 sites worldwide, however, unlike Shopify, Magento doesn’t offer automatic rich pins. But no need to worry, if you’re using the platform, Magento has an extention to help create Rich Pins for the product site.

For those that may not be familiar with rich pins for products, they are pins on Pinterest that include the price, availability and they have the ability to show up in the Gifts category on Pinterest. Non rich pins will no longer show up in the gifts category.

When Target first added rich pins to their Pinterest page, they noticed a 70% increase in their website traffic that came from Pinterest, so rich pins can be quite powerful.

The Rich Snippets Suite works on both the community and enterprise editions of Magento. The cost of the extension is 55 pounds.

Rich Snippets Suite for Rich Pins on Magento Sites

Based on the website http://www.magmodules.eu/schema-org-rich-snippets.html that had 13 reviews, it received a 4.9 star rating. And based on the Magento Commerce site, it received 4.9 stars for 27 reviews.

Tool 4: OpenCart Pinterest Extension

If you have an OpenCart shop and are looking to install rich pins for your products, then the Pinterest Rich Pin Plugin extension for OpenCart may be the solution for you. Based on what I’ve been able to see, the support staff are very responsive to trouble shooting issues, and the team responsible for creating the plugin updates it regularly.

Based on three reviews it received five stars.

From what I could find, it seems like there isn’t too many extensions available for OpenCart e-commerce platforms.

Advantages of Having Rich Pins for E-commerce Products

The advantage of having rich pins are the bolded titles, the extra “favicon” and the pricing listed. None of this information can be changed by Pinterest users, only the developer of your website would be able to change it, which can help build consumer trust and credibility.

As a bonus of having rich pins for products, if the price drops by 10%, then Pinterest users may receive an e-mail notification letting them know that a product they have pinned has dropped in price. Isn’t that awesome? Pinterest is doing e-mail marketing for you, all you have to do is ensure you make a great pinnable image to get people to pin your content.

P.S.

If you want to learn how to increase profits with Pinterest for your e-commerce products, and learn how to get more repins, then take a sneak peak at the Pintalysis Academy.

10 Ways E-commerce Sites Can Use Pinterest to Increase Sales

Pinterest Marketing: 10 Ways to Increase E-commerc Sales with Pinterest by MCNGmarketing.com

It was announced that Pinterest received an additional $225 million in funding, giving the “start up” an evaluation of $3.8 billion dollars. While the social network continues to expand globally, and the release of their limited API, e-commerce businesses that are not yet active on Pinterest NEED to make it a part of their short and long term marketing strategy. The site isn’t going away any time soon.

Why is Pinterest so Important To E-commerce Sites?

According to e-commerce site Bottica.com, the average user on Pinterest spent $180 while those on Facebook spent $85. Sephora has reported that their Pinterest users spend 15X more than their Facebook users.

And a recent study conducted by Piquora shows that each pin is worth about 78 cents.

Orglamix, is an online cosmetic company. They followed my Pintalysis marketing model, and was able to see sales increase by 14%, and web traffic by 42% within two weeks. (I’ll be releasing my book, Pintalysis: The Ultimate Pinterest Marketing Blueprint before the end of March).

While these stats may not be applicable to all e-commerce businesses, it would be silly to ignore that Pinterest is a power house when it comes to driving e-commerce sales. And I’m going to show you ten ways to drive more sales with Pinterest.

10 Ways To Get Drive More Sales With Pinterest For Your E-commerce Site

1) Verify Your Business E-commerce Site with Pinterest

If you run an e-commerce site, it’s vital that you verify your website with Pinterest. The biggest reason you want to do this is to prevent copycat fraud.

There are some smart people that can make e-commerce sites look exactly like yours, but sell copycat products without you even your business knowing it. By verifying your website with Pinterest this can give consumers the confidence to know that you’re in control of the account and not some fraudster.

To find out how to verify your site visit: http://business.pinterest.com/verify/

2) Carefully Plan Out What you Want to Sell on Pinterest

One of the biggest mistakes, and I still see this, is that businesses are creating Pinterest accounts that contain popular topics on them that have no relation to their business whatsoever. If your site is designed to sell handmade pottery, then don’t have a board of travel destinations.

Yes you will attract more followers by having popular board topics, but you’re attracting the wrong type of followers. If you wanted to get travel advice for your next trip, would you go to a pottery shop?

A good Pinterest account for an e-commerce business acts like your second e-commerce site. You need to carefully think about the categories or boards that you want to create, as well as decide what type of products from your e-commerce site that you want to put under those boards.

You need to ask yourself, “How would this particular pin be of use to my ideal customers?”

If you have a brand that is not well known, then I advise creating a board that allows you to show off your products as well as pins that relate to your product category. So if you happen to be selling handmade pottery, consider having pins that show off pottery tools, or pins of rooms that incorporate pottery into their decorations. This strategy is also suggested for brands that are strong but have trouble producing a lot of visual content.

Companies like Ahalogy can be of assistance. This is an enterprise solution where a business can pin from other users without the concern of copyright.

If your brand is extremely strong, and it has a strong and loyal community, like the cosmetic company, Sephora, or Marvel Entertainment, then creating your own pins may be the best way to go. This will also help reduce any copyright issues, minimizing your social media risks.

Another option is co-branding. Co-branding is the amalgamation of creating Pinterest boards with community members and other businesses. A good example of an e-commerce site that does this is what Etsy. They often have guest pinners who share their personal favourite items that they’ve found on Etsy. Their guest pinners have included influential bloggers as well as editors of well known magazines.

How to use Pinterest with your E-commerce site by Vincent Ng of MCNGmarketing.com

3) Create Stunning Visual Content

The best way to get your pins to spread around the world of Pinterest is to create stunningly beautiful pictures. Everyone loves beautiful pictures and great beauty can help spread content around Pinterest very fast.

Curalate did a study that showed that pins with reds, and earthy colours, a full background (very little white space) and and had a ratio of 2:3 (width:length pixel ratio) got repinned more often.

But the best thing you can do for your business is to do testing. A Pinterest analytics program like Tailwind will be able to give you data on which pins are popular.

4) Create Helpful Pins

Not all pins need to be beautiful, in fact many pins that go viral on Pinterest are every day how to’s. If you have a product that can solve someone’s pain, and you’re able to show it through a instructograph, or show a picture with a tip, then you’re much more likely to convert lookeeloos into buyers of your product.

Here’s a great example of an instructograph created by Bridgman’s, a farming equipment company located in the United Kingdom. While they don’t sell products online, you can’t but be inspired by this wonderful indstructograph and wonder where to get these gardening supplies to start your own green growing project.

Pinterest Marketing: Instuctograph are excellent use for driving traffic to an e-commerce site's blog. Learn more about how e-commerce sites can use Pinterest at MCNGmarketing.com

5) Bait and Switch Your Pictures

It’s not what you think. What I mean by bait and switch is that you don’t have to use the same photo you have on your e-commerce product page as you do for your Pinterest page. One of the best parts about Pinterest that’s amazing for e-commerce sites is that you can display an amazing product shot on Pinterest that leads back to your e-commerce site. Big companies like Sephora have been using this trick to lure people back to their site.

All you need to do is edit the pin, and change the url in the source box.

10 Ways to Increase Sales for your E-commerce site with Pinterest by Vincent Ng of MCNGmarketing.com

6) Change Your Pins to Rich Product Pins

One of the best things that Pinterest came out with is the rich pin validator for e-commerce sites. This adds an even more secure layer against fraudsters. Product pins offer additional information that’s linked back to information from your website. Information such as price and availability of the product. This way when that information changes on your website, all the rich pins that contain that information will change as well.

10 Ways to increase Your E-commerce Sales with Pinterest by Vincent Ng of MCNGmarketing.com

Piquora reported that some brands that used rich pins found an 82% higher increase for repin/pin ratio compared to brands that did not use rich pins.

You and your website developers can read up on the full study by Piquora at this site:
http://go.piqora.com/rs/pinfluencer/images/Nov%202013%20Pinterest%20Research%20Report%20Piqora.pdf

7) Ensure your Website is Mobile Friendly

For the first time in Pinterest’s history, web traffic from desktops actually dropped back in the summer of 2013. The reason why this happened is because there’s been a migration of people using Pinterest on desktop to Pinterest on mobile. According to AddThis, Pinterest received almost 50% of mobile shares on iPads, and more than half of Pinterest’s traffic comes from mobile devices.

So if people are clicking on your Pinterest pins, and they get led back to an unfriendly mobile site you’re guaranteed to lose the sale.

8) Have a Pin It Button on Your Site

Depending on the type of platform you use, it’s a must that you have a Pin it button for your e-commerce site. If you have a Shopify site, then this can be done with ease. But if you don’t and may need a little programming then Pinterest offers codes to help you with that. It’s always best to check with your backend website programmer to see how to best execute this.

Indigo Canada, a company that focuses around selling books, was looking for a way to boost business online. They incorporated a Pinterest share button on their site, and saw their conversions jump to 50% and social sharing double. Now that’s phenomenal.

The reason you want to be able to do this is because it allows for people to do marketing on your behalf. Before people had to share web addresses directly, but now customers can show visuals of your product 24/7.

9) Consider Using Animated Gifs for Your Products

When it comes to animated Gifs, Tubmlr is the ruler of all visual social media, but Pinterest announced that they are now allowing animated gifs onto their Pinterest feeds. This is great news for e-commerce sites that want to display their products in a more lively manner without the use of video.

The great advantage of having gifs is that you’re able to show off different products in a short time, but within one pin.

Wantering is a great e-commerce site that allows you to view styles of clothing from over a hundred online stores. They’ve done something that’s very smart. They allow for viewers on a website to create gifs and then share them on Tumblr and Pinterest.

10) Pin Consistently

Pinning consistently throughout the day is a big plus for e-commerce sites. E-commerce doesn’t stop doing business at night, and neither should your site. For some great results I suggest pinning 10-15 times a day. For the best results (and if you have large marketing team) consider doing it 20-25 times, and have it spread throughout the day. You can use a Pinterest scheduling tool like Tailwind to assist you in spreading out content through out the day.

Do you have any helpful tips for using Pinterest to help e-commerce sales? Feel free to share in the comments.

7 Ways to Increase Your Website Traffic With Pinterest

7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

1. Add Your Website to Your Pinterest Profile

One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

2. Have Your Website Mentioned in the Alt Tags of Your Pictures

As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

3. Add Your Website to Your Pin’s Description

If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

4. Put Your Website Address Inside Your Pins

Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

Another reason to put your website on your own pins is to protect your brand and visuals.

I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

5. Add Rich Pins to Your Pinterest Account

In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

6. Link Uploaded Photos Back to Your Site

One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

Add Your Website to Comments on Pinterest

Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.




Why Businesses Need to use Rich Pins for Pinterest Immediately

Nordstroms Pinterest Pinterest has recently been working with some companies that provide online e-commerce sales. What’s fantastic about this is that it provides information about the product without actually requiring them to be typed into the description and therefore you never have to worry about another pinner changing the description without listing the vital information (a concern for major brands).

This availability of information is vital and is known as rich pins (most likely taken from the term rich snippets, a common term used when marketers talk about search engine optimization.)

Pinterest has allowed for three different categories of rich pins, and they are, movies, recipes, and products, and will definitely be a great add on to the Pintalysis, a Pinterest marketing blueprint for businesses.

Rich Pins for Products Will Change E-commerce

Probably the one that will interest most readers is the rich pins for product because it affects many e-commerce sites. Rich pins has already been used on Pinterest pages like Sephora and Etsy’s.

Rich pins will be able to tell a viewer on Pinterest real time pricing, whether it’s available in stock, and which website to buy it from (or that it’s available in stores). The other nice feature is that a businesses logo is now added to the side. But you do have to apply to Pinterest to be able to offer rich pins for your account, so whether you run a store that’s dedicated to shoes like Zappos, or run an online store dedicated to aprons, rich pins are vital.

No More Price Tags in the Top Right Corner

Another change for pins is that pricing used to be tagged automatically on the top right hand side of a pin when a dollar amount was listed in the description. This is no longer the case. A user can still post pricing in the description but no more price tags will show. In the case of rich pins, the pricing will show at the bottom of the pin at the left hand side, but only after the product pin has been clicked on.

Why this is of particular help to businesses is because it used to be difficult to provide all that data in the description of the pin without worrying that the information would change after being repinned a few dozen times.

Now if an item is listed as out of stock, then users will most likely know not to click on it, because there’s the potential that it’s going to lead to a broken link, but at least the user has been “warned” in some fashion so it doesn’t disrupt the user’s expectation.

Since this rich pin data can’t be changed by users, that means that when any Pinterest user pins from a Pinterest approved e-commerce site, that specific rich pin data can only be changed by webmasters or developers.

The problem for businesses before was that when pins were taken off a site or repinned their descriptions could be changed, and tampered with. So people could purposely put the wrong price if they wanted to in the description and then go to the site, and realize that it was much more expensive. Now with rich pins, a user can trust that the price listed is most likely the right price.

Another great feature is that it also allows users to know that this pin is officially from the site, and that it doesn’t lead to copycat retailer that’s making fakes of a brand. If you haven’t verified your e-commerce or business site on Pinterest yet, then I highly suggest that you do.

The good news is that when you do put a price for your product in the description of the pin, it will still automatically go into the Gifts section of the Pinterest search.

If you want to implement rich pins, then scroll down to near the end of the article.

Rich Pins are Available for Movies

Rich pins are also available for movies, and is able to offer details such as the appropriate viewing age for the movie, as well as information such as who the director is, and who is starring in it, and rating for the movie. For Netflix’s Pinterest account it gives you some great details before you click to visit their site.

Now Pinterest allows Rich Pins for movies. This is an example of one used by <a href=Netflix. It has information about the director, actor, as well as the rating for the movie by users that have seen the movie.

Recipe Pins Will Do Wonders for Food Brands and Bloggers

With a little creativity, you can get your food brand to be on Pinterest as well. Here’s an example of a recipe for oven fried chicken from Chobani (a yogurt company.) As you can see the rich pin for recipes offers a lot of great information that ranges from how many people it serves, what type of ingredients you need, and how long it takes to cook.

What’s really smart about this for food brands is that rich pins don’t tell you step by step on how to cook the food, so viewers that are interested in executing the recipe have to click on the pin, which will lead back to the main website.

Looking to add your recipes to Pinterest and create rich pins. Click on the pin to find out how to do this.

How To Implement Rich Pins for Your Site

Most of Pinterest has been fairly non technical I would say, and now with the options of rich pins, you’re most likely going to need your developer to help you out if you’re not technically savvy.

I want to make it clear that I’m personally not a developer, so I won’t be able to offer technical advice. They are scraping data from sites that use oEmbed, Shchema.org tags, as well as Open Graph tags.

But if you would like to get all the details of how to implement the technical work, Pinterest has a post dedicated to developers regarding rich pins. And you still need to go through the approval process with Pinterest before you can do what the other brands like Nordstroms and Sephora have done. Pinterest has provided a rich pin tester to test out your code to see if it works.

Also if you find yourself wanting to listen about the changes that have recently happened, Cynthia Sanchez from Oh So Pinteresting, created a podcast about the changes.