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7 Ways to Increase Your Website Traffic With Pinterest

7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

1. Add Your Website to Your Pinterest Profile

One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

2. Have Your Website Mentioned in the Alt Tags of Your Pictures

As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

3. Add Your Website to Your Pin’s Description

If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

4. Put Your Website Address Inside Your Pins

Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

Another reason to put your website on your own pins is to protect your brand and visuals.

I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

5. Add Rich Pins to Your Pinterest Account

In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

6. Link Uploaded Photos Back to Your Site

One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

Add Your Website to Comments on Pinterest

Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.




Pillar One of Pintalysis : Create a Kick Ass Pinterest Strategy (1 of 2)

Pintalysis, The Ultimate Marketing Blueprint for Marketing

Start Your Pinterest Marketing Off Right with Pintalysis

With any social network, there are fundamental elements that don’t change and have become part of the Internet marketing world. In this blog post I’ll be going more indepth into the first of the five pillars of the Pintalysis Marketing Blueprint, which is determining your marketing and business goals. Now let’s dive into the world of Pinterest and Pintalysis.

Pillar One of Pintalysis: What’s Your Business Goals with Pinterest?

It’s very easy to get caught up in a hot social media network like Pinterest without actually doing any planning. The Pintalysis Marketing Blueprint focuses on creating a solid business goal and strategy as the very first step. If you’ve worked as an entrepreneur then you’ve realized that the “no planning” method isn’t the best method to use. With Pinterest, I’ve discovered that businesses use Pinterest for three primary goals, these goals may not be independent of each other, and often work hand in hand.

1) Pinterest can be Used to Increase E-commerce and Brick and Mortar Sales

Two examples of E-commerce sites that have adopted this particular business goal have used Pinterest to increase sales are Sephora and Etsy. Sephora focuses on cosmectics and Etsy.com is a website that focuses on selling arts and crafts. Sephora has reported that Pinterest users spend 15X more than their Facebook users.

Did you know that Pinterest referrals spent 15X more than their Facebook referrals for Sephora? That's the power of Pinterest for e-commerce.

Etsy added a Pin It button to all their different items, and has reported sales massively increasing. As an example, Rachel Ball of Elepantine who uses Pinterest and Etsy reported that sales increased by 20% after analyzing patterns of pins, repins and likes to focus more creating pins that consumers were more likely to buy and have interest in.

2)Pinterest can be Used For Lead Generation

If you’re wondering if Pinterest is the right type of business for lead generation, I can tell you that Hubspot, a leading inbound marketing software company has been using the social median network to help generate more leads and visitors to their blog.

They get more referral traffic from Pinterest than they do from Google Plus for their blog. During a two week period back in February 2012, they noticed that close to 700 links were generated by Pinterest (unfortunately these links are no follow) but from a small sample of visitors taken they were able to find that about 6.4% of visitors converted to leads.

Here’s another interesting case study with Petplan Insurance. One of their major goals was to “Attract new audiences through compelling and relevant content.” Not only did they use Pinterest to attract new crowds they reported that requests for insurance quotes rose up by 12.5%, and they hit a home run with new visitor to their website rose by 87%.

3)Pinterest can be Used for Customer Engagement and Brand Awareness

If your business goals aren’t about getting more prospects and direct sales, then you’re more likely interested in taking more of a “public relations” stand point with your Pinterest marketing.

You are using Pinterest because it offers a great space to advertise what you do and to increase brand awareness. As a marketing company, I use it to drive traffic to my blog and to use it further to establish myself as a knowledgeable person about Pinterest.

Yahoo Sports which has over 1.3 million followers (mostly for their Sports News and Update board) which isn’t in the business of generating revenue but driving traffic. It’s not uncommon to see many of their pins repinned 40+ times, some of them reaching up to 100 +. So if you thought that Pinterest was just for women, you need to think again.

Yahoo! Sports has over 1.3 million followers on their Pinterest page. Pinterest is no longer just for women. Find out how to maximize your exposure on Pinterest with #Pintalysis.

Here's an example of a great business to business pin from General Electric. This is engaging content that anybody can appreciate. General Electric is a good example of this as well. It takes the time to create entertaining content. One of my favourites is they “Hey Girl…” spoofs that star Thomas Edison. Chances are I’m not going to buy one of their heavy machineries, but there’s no doubt that it has increased my awareness and purchase intent when I decide to go buy a washer and dryer now.

Who Are You Trying To Attract Using Pinterest?

The next consideration with the Pintalysis model is to know who you want to attract as followers and brand ambassadors. It’s easy to inflate followers by creating boards that are of no interest to your target audience. Big woop if you have ten thousand followers following your recipe board. If you’re a banking institution, you probably don’t want to go there.

But as a bank, I’m probably going to display pins on how to save money, or inform customers on how to plan for their retirement. Canada’s largest credit, Vancity Credit Union, isn’t on Pinterest, which is a total shame. They do a lot to contribute to local community projects, and create highly visual content on their website that can grab a person’s attention.

They hold a variety of events that are of interest to the target audience they serve, and should create pins that attract customers that focus on sustainability and wanting to invest wisely. They know who their target audience is, and there are many pinners who also believe in their social and community values.

It’s important to think like your target audience. How would a pin that’s being posted relate to business goals? Why would a pin be of particular interest to click on for your target audience?

If you’re able to incorporate popular topics like fashion, food, and do it yourself projects into your pins that makes sense to your target audience, that’s great. TOM’s Shoes is an excellent example of this. Weddings are popular subject on Pinterest, and so their business has a dedicated Pinterest board for pictures that show their shoes being worn on wedding days.

But don’t do it just for the sake of gaining more followers. When you create great niche Pinterest boards, and you continuously post and engage with others that are similar in thought on Pinterest, you will attract more of your targeted audience.

Also try to find out what the travel path of what your target audience is like, and when they are most likely to use Pinterest. For many fashionistas, Saturdays are a good day to pin as this is often their down time, and can increase their purchase intent. Find out whether your audience is more inclined to use tablets, smartphones or desktops when searching on Pinterest.

More About Pintalysis To Come

I will be discussing more what boards to choose and what pins to share, why Pinterest is amazing for competitive analysis, and how to measure your business goals for Pinterest. Come back to our blog to read about the second part of the first pillar of Pintalysis.

Market the Benefits, Not the Features of Your Product

Find out how marketing benefits, not features is one of the most important aspects of marketing.  One of the early lessons that you learn from sales, marketing, and advertising is that there should be a focus on the benefits of a product instead of the features.

Benefits Compared to Features

Features are characteristics that a product possesses, while a benefit is a positive result that occurs because of the features. Let’s take the example of the book I’m currently writing: Pintalysis, the Ultimate Marketing Blueprint for Pinterest. I can say that the book has the following:

It has over 200 pages of information.
It will show you what type of pictures to put onto your Pinterest board.
The book will also show you how to rank higher in Pinterest’s search engine.

These are all features of the book, but the benefits of purchasing a book are much different.

The information that the book provides will generate more targeted leads for a business site, as well as help e-commerce owners earn more money from a new customer base.

A good example of highlighting benefits compared to features is a car commercial done for Volkswagen Jetta. The commercial doesn’t talk about the horsepower it possesses, it doesn’t talk about the variety of safety features that are offered (though these may be factors in a purchase decision), instead they focused on the main benefit of driving a VW Jetta. Driving one can save your life during the most vital moment – during a car crash.

As a side note, it was reported that sales of the VW Jetta jumped up by 17% after the commercial aired.

On any given day you might hear people talk about a patented technology or material that makes their car safer, or they talk about the safety rating that they received from a 3rd party consumer organization, but the Jetta commercial doesn’t talk about the technology, or the materials, or even use a crash test dummy, they show safety first hand in graphic and real detail. They focus on the main benefit, the potential to save your life, and walk away unhurt.

A mistake that can happen quite often is to list out features in marketing material, this is especially common for the product industry. But it’s really the benefits of the product that will sell.

A Benefit Solves A Customer’s Pain Point

Another way of looking at a benefit, is that a benefit is a solution to a pain problem that a customer has. If the benefit can solve a tremendous pain problem that the customer is experiencing, than this is a major benefit to the consumer.

It’s also important to ask why a feature is important. A feature of Pinterest is its visual content. When a picture on Pinterest is clicked on it can redirect back to the page that the image is hosted on. So what’s the big deal about that particular feature? Why is that important? Well, when planned out correctly, it can drive potential buyers to an e-commerce site, and that means that it can help a business earn more money from a whole new customer base. That’s the benefit of Pinterest.

Sometimes it can be hard for consumers to piece together a feature associated with a specific benefit for a product. This is a common problem that people who work in their industry too long. They associate a feature to a benefit right away without a second thought. But new users of a product don’t see this, and a marketer needs to be able to lead them through the process of connecting a feature to an actual benefit.

Infomercials are extremely good at this process. If you notice carefully infomercials discuss quite a bit about features, especially ones that focus on cosmetics. An infomercial may tell you that they have a secret substance that they found in a plant that’s from a tropical area of the world. This is a feature. They then go on and say that the product will help you get rid of wrinkles. This is what I would call a light benefit, but the customer starts to connect the dots of how the feature is helpful. And then an infomercial shows two pictures of how much younger a woman may look after using that product that contains special mineral and vitamins. The benefit is then solidified. The cosmetic product will help you look younger, longer. It will make you feel happier, more confident and self assured in your daily life.

For most infomercials they will link the emotional benefits of using their product. And the power of highlighting emotional benefits is powerful.

Benefits Can Be Emotions

While a benefit can focus on solving an actual problem, the benefit of a particular product may be to elevate a person’s mood or to lesson a negative feeling. If someone feels that they are being overwhelmed by stress, then a new bubble bath product can be used to help a person relax after a long and stressful day of dealing with dozens of customer complaints.

Or owning a new big screen offers the benefits of hours of entertainment, excitement and happiness. It takes away the pain of being bored at home with nothing to do.

If a customer can feel a strong emotional benefit with your product then this will definitely help drive sales of your product. Always think of what the emotional benefits a customer may have when he decides to use your product.

You may be able to hype up a product through creative marketing, but at the end of the day if the product doesn’t truly provide a real benefit to your customers, there isn’t going to be a sustainable business model.

When It’s Useful to Highlight Features

I don’t want to give the impression that features aren’t important, as a matter of fact one of the key ways that features can be helpful in marketing is when it a feature clearly allows it to differentiate it from other competitors, and how that feature allows it to be better than its competitors.

Informercials that focus on cosmetics know that they need to compete with a lot of different cosmetics out there. But if they talk about how they extract a specific vitamin from a type of fruit and the process is secretive and only known by the company, then the feature they’ve highlighted has given them a differentiation factor compared to their competition. And this can help them stand out, but at the end of the day, features and benefits need to work together like a great peanut butter and jelly sandwich.

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If it Doesn’t Sell, it’s Not Marketing

One my favourite quotes about marketing comes from legendary creative advertiser David Ogilvy.
This is his quote:
DavidOgilvy.Ifit doesnt sellits not creative quote. #Advertising

Creative and Strategy Need to Work Together

A common aspect of marketing and advertising you’ll see is having the creative people come up with these interesting ideas, and then having the strategic people (the people responsible for driving the sales and business development) work together to see if it’s a smart way of doing business. It’s very easy to come up with these wonderful ideas that are fun and interactive. Especially in the age of social media, where more and more businesses are about creating fun and happy experiences and capturing them on video. There are many great examples of combining creative with strategy.

VA VA VOOM by Renault UK Attracts Millions of Viewers

Here’s a good example by Renault U.K. that combines creativity and strategy. They invited people to test drive their cars. Usually when people test drive a car, they just drive around the block while the sales person discusses some of the features and benefits of the car.

But Renault did something different, they wanted to create an experience for the person that’s potentially buying the car. Not just any experience, but the experience of what can be possible. A fantasy like state that made me smile and laugh a little when I watched the commercial. The beauty of it all? It was the fact that they made one for both men and women. Take a look.

Often it’s great to come up with creative ideas, but like Ogilvy says, you have to think about how it’s going to make the sale. Don’t misunderstand, I’m not saying that it has to make the sale right away, though that’s always a great goal to aim and is possible (this is what sampling in supermarkets does, may not be the most creative, but I’ve seen it sell products right on the spot).

Your marketing and advertising efforts should at the very least encourage your potential buying customers to take action to find out more information on Google, or to increase their purchase intent. If you can create advertising that makes them join your Facebook page, sign up for a newsletter, or make them visit a store because of a sale, then your creative is now designed with strategy in mind.

Many Pinterert business accounts suffer from this mentality, they post pictures, known as pins, about recipes and fashion that are beautiful and very intriguing, but the company is a real estate company. What do all those creative and beautiful pins have to do with the real estate industry?

Even in social media, there is a lot of talk about engagement and people are asking for a ROI. But learning to engage people the right way, being able to provide them with valuable information that hits them with a bang is what will keep them loyal to you. Being able to treat each customer that has a concern to the best of your ability will ensure that those customers will remain loyal. You don’t want to create social media marketing just to get new customers, you have to create one that allows your loyal customers to remain loyal to you, though both types of customers are important.

This is why it’s important to always ask you and your marketing and advertising team what the end goal in mind is for their potential buyers or clients? Every advertisement and marketing that’s done at the end of the day should focus on how it will increase sales, this will always be essential. Don’t focus on the cool factor, focus on both the creative and the strategic.

How to Search Engine Optimize Your Pinterest Page

SEO for Pinterest I’ve noticed that Pinterest isn’t just dominating the social media scene, but it’s starting to dominate quite a few of Google’s search engine results.

Many brands and online marketers are missing the opportunity to rank high for long-tail keywords through the use of Pinterest.

What are long tail keywords? I’m going borrow the definition of a long tail keyword from an article from Search Engine Watch:

Essentially, long-tail keywords are less popular keywords because they have less search volume and less competition to rank for. Consider the following two examples: “home remedies for bed bugs” or “how to get rid of depression.” These are each considered long-tail keywords as compared to trying to rank for the much more competitive search terms “bed bugs” or “depression”.

Why would you want to use Pinterest to rank higher for keywords?

Some long tail keywords may have low competition but your website may be new and find it hard to compete for them still. The good news is that you can piggy back off of Pinterest since it is a strong domain authority site.

A strong domain authority allows for pages to show up higher on search results for relevant searches. This gives your business more visibility and higher chances of people clicking on your Pinterest. If you have some great visual content on that particular board, then it will help drive web traffic to your business website or e-commerce site.

How do you exactly use Pinterest to rank higher for the keywords you want? Here are three tactics for marketers that want to get their Pinterest page, and boards, to rank higher in search engine results.

1) Name Your Boards with Long Tail Keywords

If there’s a long tail keyword that you would like to rank well for in Google, consider naming your board with that particular keyword without sacrificing the brand.

For example the keyword, funny advertisements, has an estimated global search on Google of about 2,900 times a month for that exact term. When I type in that keyword on Google, there is only one Pinterest board specifically titled as “Funny Advertisements” that shows up on the first page of results. At the time of this writing, it was the only Pinterest board that uses that exact keyword, which is why it ranked so high. There was no competition from other pinners.

The exact url of that board looks like this:

pinterest.com/appltncre8ve/funny-advertisements

With the board containing the keyword and also having low competition, that specific Pinterest board is on the first page of Google. When I searched for it, it was ranked number 6 in the first page of results. And yes that’s my article on 17 Funny Advertisements that’s ranked number 4.

PinterestSEO

Pinterest allows you to create up to 350 boards, though I don’t recommend you maxing the number of boards for the sake of SEO. I would suggest no more than 20 to start off since it can be time consuming to manage all. This allows you to compete in Google for 20 + additional keywords that may be harder for your own website to compete with.

2) Ensure Your Board Descriptions are Keyword Rich

One of the biggest pet peeves I have about brands that use Pinterest is their sheer laziness to fill in the description of their Pinterest boards.

This is one of the Pinterset boards from Starbucks titled, “Real Food.” From an SEO perspective, titling the board Real Food isn’t the best since most people are not searching up the term for real food. However, the name of the board needs to be aligned with a company’s brand, and it’s understandable they titled it Real Food.

What’s an absolutely travesty is that the description of the board is left blank. This can easily be corrected when you click on the edit button on the board, and to fill out the description with keywords. To help with their search engine optimization, Starbucks could have stated in the description:

“Delicious Starbucks pastries, sandwiches, and food that we love. Our board also contains some of our favourite foods and pastries that we would love to try and eat.”

Starbucks Pinterest

This would have helped their Pinterest board be found for keywords such as Starbucks pastries, Starbucks sandwiches, and Starbucks foods on Google and other search engines.

Starbucks isn’t the only one that’s guilty of this, many social media blogs tout how great Whole Foods is using their Pinterest page, which they are when it comes to posting visual content, but when I clicked on four random boards of theirs, not one single one of them had their descriptions filled in.

Always fill in the descriptions of your Pinterest boards with keywords that your business wants to rank for.

3)Put Keywords Into Pin Descriptions

This technique most likely isn’t going to get you anywhere close to the first page of Google results for keywords, though it is possible depending on the search term, but it is still an excellent practice as it can help your Pinterest boards show up on the second and third page of Google search results for keywords.

Ensure that keywords that you want to rank for are in the pin’s description, as Google search engines do crawl the descriptions of pins, and takes it into consideration for search results. The website that shows up in the search engines for those pin descriptions will not lead directly to that specific pin’s address, instead it will be list the Pinterest Board’s url on which the pin is located.

A specific pin’s url will look like this:
http://pinterest.com/pin/246290673344396313/

And a board address looks like this:
http://pinterest.com/mcngmarketing/pinterest-tips/

Here’s an example of how this works. I typed into Google the following words, “Funny pins on Pinterest.”

Here are the first six results that showed up for my search:
Pinterest search

The determining factor that the Pinterset board, 1000 repins, showed up on the first page of the results because of a single pin’s description. The actual board name doesn’t contain any of the search words, nor the actual description of the board itself, but because one of the pins had contained the words “Funny” in it, it was able to show up as result number 6 for the search words “Funny pins on Pinterest.”

Funny Pins on Pitnerest

In order to maximize your Pinterest page and boards on Google, ensure that your social media marketing team isn’t taking short cuts. Have the boards titled after long tail keywords that your organization wants to rank well for, as well as ensuring that descriptions are keyword rich.

Do you have any suggestions or tips on how to rank your Pinterest page higher in search engines?

9 Tips to Create Amazing Web Copy That Sells

How to Create a Web Copy that Sells Are you curious about how a long sales copy can help you earn millions of dollars? Then you definitely need to read on.

The long sales copy has been around since the the start of the Internet and has made individuals and organization filthy rich. Sales copy are those web pages that are dedicated to selling a product or service, they have bullet points, bolded text, and highlights. Sometimes they’re a hand full of pages, while others can easily be a dozen pages in length jam packed with information.

The main reason why marketers and copywriters often use a long sales copy is because it’s effective method of selling one time purchases such as e-books or seminars. Once it’s on the Internet, it’s no there until the domain expires.

The reason why they are so long is because it is better to offer more useful information to help answer the majority of questions a web visitor may have, than to have a short copy that leaves them with too many questions that remain unanswered. Hence leaving a potential buyer puzzled and confused. And of course, confused visitors usually don’t make purchases.

Most web visitors balk with absolute disgust when they see a long sales copy because they find it cluttered, way too long, and irrelevant. The long sales copy is comparable to its marketing cousin, the infamous 30 minute TV infomercial. Some people say that infomercials are kind of weird, but most infomercial marketers know for a fact that those 30 minute infomercials convert viewers to buyers, and so does the long sales copy on a website.

A great sales copy will convert about 1-3% of visitors, so if you have a product that sells for $25, and you have about 10,000 unique visitors to your site each month, and you have a conversion rate of 1%, that’s 100 buyers. Now your website has earned you $2,500 a month.

How do you exactly create a web copy that sells? Here are 9 excellent tips to get creating a web copy that sells.

Tip 1: Write a Killer Headline

Any great journalist, blogger, and copywriter will tell you that the headline is the most important aspect of any written work. If the headline is boring and dull, then no one is going to read your copy. But if you write an excellent headline that captures an audience then you’ve done 80% of the hard work.

Ensure the headline is something that will grip your target audience to read your sales copy right away. Here are two different headlines aimed at the same target audience, business owners that are frustrated with Yelp, and want to improve their online reputation.

Headline 1: Know How Yelp Works to Increase Your Business

Headline 2: Find Out Why Yelp Demanded my Book, “Help with Yelp for Restaurants,” be Banned on Amazon

Both headlines have their pros and cons, but I personally like the second one because it evokes a sense of curiosity.

If you’re curious about writing good headlines that sell, check out 9 Proven Headline Formulas That Sell Like Crazy by Coppyblogger.

It’s common among the creative advertising world that people write up to 200 headlines for a print ad. If you’re serious about what you’re selling I would highly suggest you write at least 50 and then look at them the next day with fresh eyes.

Tip 2: Emotion is What Sells

Part of writing a great sales copy for websites is to be able to create emotions through words. Don’t just describe a feature of a product, write about what kind of emotional benefits the buyer will receive from their purchase. Is there the possibility of giving them absolute confidence to close more sales? Will the product help them feel more relaxed, and happier than they were before?

Tip 3 of 9 for Creating a Web Copy That Sells (Use Testimonials) Tip 3: Have Amazing Testimonials

When someone visits your website for the first time, they’re probably not going to trust you. This is why having credible and well written testimonials from happy customers can play a huge role in creating a web copy that sells.

Ensure throughout your website that you create sections that are dedicated to the best testimonials. Have the testimonials to focus on the positive difference that the product has had on their life, or the type of results they were able to achieve. Have a photo of the person next to the testimonial to give it even more credibility.

Tip 4: Focus On Solving Problems

A great web copy that sells doesn’t focus on the features of a product, but will focus on how that product is going to solve major pain problems (the benefits). I did a sales copy for an e-book on how to have better conversations. In the copy I focus on how having better conversations and social skills will help people find the love their life, help them get promoted at work faster, and earn tens of thousands of dollars more in their lifetime.

I could write about how the book was going to teach people to be a better storyteller, or make them a more interesting person, but that doesn’t solve the deep problems that potential customers have. Your web copy must point out how your product can solve the pains of your customers.

Tip 5: Discuss What’s Possible

Part of a great web copy that sell is being able to discuss what’s possible when the problems are solved by your product. Think back to some of the infomercials that you’ve seen. Notice how they focus on what has been possible after a product or service was used. If you’ve looked at Proactiv, they talk about the positive possibilities in life when women and men are acne free.

Here’s a quote from their website by actress Kaley Cuoco from Big Bang Theory, “It has given me the skin that I have always wanted. It glows and feels good, and I never have to worry about it. I owe my great skin to Proactiv.”

Tip 6: Write about What’s Different

Tip 6 of 9 for Creating a Web Copy that Sells (Differentiate Yourself from Competitors) Consumers are always curious to know why your product or service is different from those that are available on the market. By writing about how your product is advantageously different from others will help sell your product or service.

Tip 7: Give a Bonus Offer

One of the best ways to have a web copy that sells is by offering bonus products or services with the main purchase made.

Infomercials have been doing this for ages. They offer bonus products near the end of the infomercial because they know that this is one of the most enticing ways for your to pull out your credit card and dial that number. They don’t only offer one bonus, they’ll offer you two to get you even more excited about the purchase, and to feel that you’ve gotten.

Make sure you offer a bonus gift at the end of your sales copy. This can be an additional e-book, or free shipping, or a bonus video when they register for a seminar.

Tip 8: The More Expensive the Product, the Longer the Copy

A wonderful aspect of the Internet is that there is no space limitation in terms of how much writing you want to do. There is no set length for writing web copy, but the general rule is that the more expensive a product or service is, the longer the copy should be.

Your copy should be long enough to cover all the necessary facts, but must remain interesting to the reader. Don’t be afraid to write long copy, Maria Veloso, authour of Web Copy that Sells, wrote a 13 page sales copy for one of Jay Conrad Levinson’s seminars. The e-book that I sell online has about 9 pages of written copy.

Tip 9 or 9 for Creating Web Copy That Sells (Call To Action) Tip 9: Add Call To Action

And one of the most important aspects of creating a web copy to sells is to ensure that you write a call to action in the end. Ask the web visitor to “Buy Now.” Or to “Register Now. First 100 get a 20% discount!”

When writing web copy, it’s important to find out what’s working and what’s not. If you feel that products aren’t selling as well as you like online, do some testing. See if adding more testimonials will help, or find out if adding more emotional words help close more sales. Review your sales copy every few months.

With so many different variables, it can be hard to isolate what’s preventing people from buying. If you are interested in knowing what’s turning people away or what’s getting people to buy, then it may be best to do a qualitative survey

And lastly, don’t forget to sign up for our e-mail newsletter for other great tips on marketing.

Your Community is More Important than Your Content

Community versus Content
I’ve been a big fan of Rand Fiskin, and how he’s operated SEO Moz as the CEO.

Recently I read his blog post titled, 11 Tips I Gave Marketers this Morning.

Tip # 6 on his blog post was this:

“Crappy content often outperforms amazing content when the publisher/brand/site has a powerful community.

Community is one of the most ignored/under-appreciated channels of an inbound marketing strategy, yet it makes every other channel – social, search, email, content, viral, etc. – more effective.”

Community Is Vital to Success

Veronica Mars Kickstarter One good example of a loyal community is the fans of the now cancelled TV show Veronica Mars, which starred actress Kristen Bell.

The show was cancelled back in 2007, but the creator of the TV show, Rob Thomas, wanted to create a Veronica Mars movie in 2013. He went to Kickstarter (a crowdfunding platform) and asked for $2 million from fans to help raise the funds for the movie. He was able to reach that goal within an unprecedented 12 hours, and on April 12th, 2013 the movie raised $5.7 million with about 91 thousand people financially backing the movie.

Veronica Mars was Good, but Not Great

I used to watch Veronica Mars when it was on T.V. and was a fan of Kristen Bell on the show. But I have to admit, I thought the show was good, but it wasn’t great. But what Veronica Mars did have was a community that was loyal to the show to the point that fans were willing to donate their own cash to see a movie be built, five years after the show had been cancelled. That’s quite a bit of time that’s past.

And yet, people are still wanting a movie to be made. Now, obviously, Veronica Mars had a lot of exposure. It was aired nationally for close to three years, so it was bound to find a few fans that are going to be loyal. But that doesn’t negate the point that their community came to help out when they needed the money and support of fans.

How To Create Such a Loyal Fanbase Online

It can be hard for any business to build their community the beginning, especially if you’re a small business with a small team, and other well known communities around your industry have already started but there are a few things that can you can to grow your online community.

1) Create or Join Online Groups on LinkedIn

If your business wants to be well known, then it should be a part of a community. Or better yet, if no one has started one, then you should form your own. There are a variety of online social networks that will allow you to create groups.

LinkedIn is a great place to start groups and start a community. It does require some patience and cross promoting on your other networks, but if you’re able to be one of the first to start a meaningful group, then you can reach hundreds and even thousands of people who share the same interest as you.

This is what the founders of the website Pinnable Business did. To build their online community they created their own Linkedin group called Pinterest for Business.

It helped them establish credibility and also help promote their website and service Pin Alerts, which sends you automatic e-mail when a person pins a visual from your website.

2) Create a Group on Google Plus

My friend KC Claveria created an online community about Vancouver on Google Plus. He was very smart. The day that groups could be created on G+, he sent out invites to locals in Vancouver and asked them to join. His group is close to 500 members since he started, and people are continuously joining it and posting and sharing new comment. And he’s the moderator.

I found a Pinterest group on G+ with over 800 members, but quite frankly I was not happy with how many unrelated topics there were, and how moderators didn’t seem to care, as many of them were responsible for posting those unrelated topics, so I decided to create my own.

I called it Pinterest Marketing, and though the group isn’t big, there’s about 25 members and I find new people joining each week. But I know for a fact, a little patience, the group will continue to grow, and I will continue to be a moderator for the group.

Pinterest Google Plus Group

3) Create a Community Board On Pinterest

Pinterest is also a great way to create a community around your brand and business. One of the best ways to build a community board. This can be done by inviting other pinners who you follow to pin on your board. Ensure that you put up the rules about your board in the description, and also a way for people who land on your Pinterest board to contact you.

Pinterest Community Board

Daily Inspiration is a wonderful website, and they have a Pinterest account. I recently joined one of their boards, Creative Ads, and was able to indirectly gain an additional 1,1000 followers to help grow MCNG’s community and am grateful to Daily Inspiration.

Feel free to read more about my article about how to grow your Pinterest community board.

4)Be a Guest Blogger

Often businesses talk about competitors. While you should be aware of what other businesses are out there, there’s no need to feel that everybody is your enemy. One of the best ways to build a community is to guest post on other blogs that are related to your industry, or on prominent websites.

You’ll often see that Social Media Examiner has guests blog posts from a variety of writers from other blogs, such as Cynthia Sanchez from Oh So Pinteresting, and Beth Hayden from Copyblogger, who write about Pinterest.

Content is Still Vital

While you should be focusing on efforts to create a large community for your services, product, or website, don’t think that this gives you the excuse to slack off and not create good content for your blog or for your website. I think it’s vitally even more important that the larger your community gets, the more responsibility you have to provide great content for them.

And when you’re able to provide great content to a wide community, this is how your make posts go viral even more across all different mediums like e-mail, social, search and more.

Go out there and start building your community. Even Bruce Wayne has a community known as Batman Inc.

5 Tips to Improve your SEO beyond Keywords

SEO Link Building You know about keywords, and how important they are for getting your website found. Now you’re ready to take the next step and learn more about the world of search engine optimization. If you’re relatively new to SEO, there are a few things that you can do to help boost your website’s rankings beyond writing keywords in your content.

This article is designed for beginners, but it’s also a good refresher for intermediate level search engine optimizers.

1) Create Internal Links

When you start your website or blog I would suggest focusing on creating great content for your blog. However, the trouble with a new blog is that you don’t have a lot older content that you can refer to. But once you have written some more posts or create more content you want to start linking to those specific urls that the content resides on. This is known as internal link building, and doesn’t just apply to posts, but can be done to link to product pages, landing pages, and so forth.

Internal linking is helpful because you pass on link juice to those other pages. Imagine link juice as vote of confidence. Every time you link to your own article, this is considered a vote of confidence according to the search engines. Right now I’m passing on some link juice to this article about driving web traffic to a hotel website.

You don’t want to go overboard with this technique as it will ruin the reader’s experience. Think strategically about what pages or articles you want to rank well for and strategically think how other pages can link to them.

2)Use the Right Anchor Text

Strong Chains When you link to your own articles or to other websites, usually these links are highlighted in a different colour from the rest of the text. The following term, Vancouver Digital Marketing Agency, the highlighted part is known as anchor text.

Anchor texts are useful because it gives search engines another piece of information of what the directed webpage is about beyond the actual written text itself.
Let’s say you wrote an article about using Pinterest for marketing, if you want to rank well for search words Pinterest for marketing, then you want to create anchor text that says those keywords, and not using words such as social media marketing or the common deadly anchor text of, “click here.”

You should not abuse the use of exact match anchor text with the title of your article or for keywords you want to rank high for, or else you may be punished by Google. Especially if the anchor text is taken out of context and isn’t even remotely related to the rest of the article.

Don’t go rushing and linking 200 of your internal articles using the exact same anchor text such as Pinterest for marketing for all of them. You might want to switch it up and use more organic anchor texts such as, marketing using Pinterest, Pinterest is designed for marketing, or Pinterest for business marketing.

If Google believes you’re manipulating the system, then it will find a way to punish your website. This is what happened a lot of them during 2012 during the Panda and Penguin updates. It’s not quite over yet, there have been some major ones, and reportedly that Friday March 15th, there may be another Penguin change to Google.

This is why if you ever get a chance to write for another blogger or business magazine, you want to choose your words carefully. Instead of saying click here, you may say read this article about “How to Generate Leads with Linkedin.”

3) Develop Relationships with Other Bloggers and Businesses

You’ll often hear the term link building and its extreme importance in the world of search engine optimization. Link building is the process of having legitimate websites link back to your website. The reason I say legitimate is because Google has punished many sites that have used manipulative ways to gain links such as through link buying, or linking to low quality sites that add no content value to readers, link networks, or through content farms (such as e zine articles).

When you’re able to develop relationships with other bloggers you’re able to propose writing an article on their blog, known as guest posting. Depending on the guidelines of the blogger, you may be able to put a link in the article back to your website with a specific anchor text.

When that website links back to you this is considered a vote of confidence to Google, and helps you rank higher for search results. The more credible and visited a website is, such as the Wall Street Journal or Tech Crunch, the higher the vote of confidence to the search engines. The “credibility” of a site is often know as page rank.

Another factor is also the number of websites that you get a link from. If you get one from both Tech Crunch and Wall Street Journal, that’s the same as two thumbs way up that your site or blog is credible.

4) Label Your Pictures Properly

One of the important things you can do to improve your search engine results is to title and label your pictures appropriately. Instead of saying DSC_145 or something weird like that, rename them so that it says PinterestMarketing.jpg. (I’m guilty of practicing this poor labeling at times).

For my site, I labelled a picture “Using Iphone” and so I get some traffic for an article about Foursquare from those that are searching Google for an image related to that.

Don’t rename the picture to something that isn’t relevant. If you want to rank well for the word, clown for hire, in Google, don’t rename your cat pictures in your blog to that. That doesn’t make sense , and Google may punish you over time.

There’s something known as Alt text, this is alternative text that will show up when the picture fails to load. Fill this information with the keyword that the picture represents and this will help Google be able to understand more about what that picture and the content is about.

5) Webmaster Tools

One of the essential tools you need to improve your SEO is Webmaster tools. I would recommend starting that you sign up with Google Webmaster tools and find out if there are any 404’s. (This is known as links that don’t go anywhere, here’s an example of a 404 by Tech Crunch).

Tech Crunch 404

Though Google says it doesn’t affect search results, it’s more about good housekeeping. As you start to have more websites, it’s important to keep track of broken links.

However let’s say that you wanted to pass on link juice to a specific article on your website, if that link leads to a broken link, then the link juice is wasted, which could technically go to another site. Especially if that site has been getting a lot of traffic and has high page rank.

Those are some ways to be able to take the next step after writing keywords in your article, if you’re looking for a great resource on SEO for beginners, I highly recommend reading SEO Moz’s guide. Rand Fiskin, the team, and the community at SEO Moz, do a wonderful job and is an excellent source for SEO news.

Photo Courtesy of Ward

How to Use Pinterest for Marketing Your Business

Unicef Pinterest

Pinterest Isn’t For Every Business

I would like to state that Pinterest is not going to be an effective marketing tool for every business. However, I do encourage businesses to use Pinterest to help with their brand awareness, and depending on the specific industry, it can drive web traffic to your business site to help generate leads.

Did you know that Pinterest drives more referral traffic than other social networking sites, with the exception of Twitter?

How to Use Pinterest for Marketing Your Business

Show off Your Best Work

If you’re in an industry that requires the use of visuals such as graphic design, web design, interior decorating, photography, event planning, or fashion (the possibilities are endless), then Pinterest will definitely be a great social media tool for you. Here’s an example of my Pinterest “Contact Us” board.

Show off your best work, because this will encourage others to repin and capture the attention of potential leads (similar to reposting or retweeing). Pinterest is your visual portfolio that you can to show the world.

Also imagine Pinterest as an online shopping catalog where you rely mostly on photos.What kind of products do you want to show off? How are they being laid out for maximum efficiency to be able to turn browsers into shoppers to your website?

Have Your Pictures Link Back to Your Website

In order to make the most of your pictures, you want to ensure that pictures are attached to a specific url where the picture is being shown for that page.

To drive more leads to your website, you may have a landing page linked to the picture of an e-book that you’re offering for free, and this way it can help populate your e-mail list.

Or if you’re finding that your Linkedin has been great for marketing and lead generation, then start a board that is a “contact us”, and Pin Your Picture and label it underneath clearly that it goes back to your Linkedin profile.

There are two ways to get photos onto Pinterest.

The first method requires you to add pins through a specific url. Let’s say I use my fear based marketing article url.
http://www.mcngmarketing.com/fear-based-marketing-is-it-a-matter-of-life-or-death/#.UQmVOmet21c

Add a Pin

Once this url gets pasted into the entry, Pinterest will recognize all the pictures in that urfl (with the main exception being Flash based pictures) and will allow you to choose which of those photos you wish to pin.

For that blog post, since I have 3 pictures that I thought would make excellent visual content, I pinned all three pictures.

And now when people click on the pictures, they will be redirected to the original blog post.

Uploading photos can be done the same way. You can edit them so that they are linked back to the specific url that they are on. I find this way a little more time consuming since you have to upload an actual picture file, and then go back to the edit section to have them linked to the specific url.

Uploaded photos don’t have to be linked back to the site, but I would assume businesses would want to in order to get more web traffic.

Label your Pins and Boards with Keywords

I highly suggest you caption all your pins and label your boards with keywords that your potential customers may be searching for. This is search engine optimization for Pinterest. The bonus is that your boards can also be SEO’ed for Google as well.

The url created for your board will say www.pinterest.com/username/name-of-board. The end part, name-of-board, will have some influence in the search engine results (SERP).

If people are looking for the newest fashion trends and want to optimize for New York fashion, then you should name one of your boards “Newest Fashion trends in New York” or to have a caption for a pin that says “Latest Jimmy Choo shoes released at New York Fashion show.”

Or if you’re looking to aim for local keywords, then you may have one of the board’s name be “Wedding dresses available in Vancouver”, and have those words in some of the captioning in pictures as well. Just like the way people started searching for information using Twitter, they will do that with Pinterest.

Also, Pinterest doesn’t recognize hashtags within their search, so if you want to label certain pins with those hashtags, don’t, put keywords in with the captioning instead to make it more easier to read. Pinterest is not Twitter or Google Plus. Don’t # it to death.

Engage with Others

Pinterest is a visual cocktail party. There’s so much that’s going on that it can be hard to decide where you want to start. Like Twitter you can search for terms like your city to potentially see who other pinners are and to actively engage with them or to search for them by keywords.

Repininning and Liking are two ways of engaging these members, but the best way is to leave comments about their pins as this is much more noticeable to the pinner as well as to those that may come across the picture. It’s the equivalent of the Like vs Comment on Facebook.

It may take some time, but follow and engage people you really like, and forget about the number of followers you have for now. The number of followers will increase as the type of content that is produced is relevant to the type of audience you want to build.

Find out what’s Working

This is a really cool tip that I learned from Beth Hayden about Pinterest, if you want to find out who’s been pinning your stuff from your website then type in the following into your web broswer search.

www.pinterest.com/source/yourwebsite (for your website, don’t add the www , example mine would be www.pinterest.com/source/mcngmarketing.com , to find out what’s being repinned

You can also use this to find out what’s popular among your competitor’s website to find out how you may differentiate some aspects of your Pinterest from them.

Start Your Business Account

Pinterest recently announced the launch of business accounts, the look and feel won’t be much different from personal users. The plus side of registering for your business account is that you’ll have resources, such as case studies, badges and widgets that will make it much easier to promote your Pinterest account.

To register for account visit http://business.pinterest.com/

There’s no doubt that there are going to be some exciting changes happening with Pinterest in the future and it will no doubt be a growing network that will help drive new leads to your business. This is one social network you don’t want to be left behind.

For more information on how to use Pinterest for your business, contact us.

How to Market your Brand to Millenials

Big Bang Theory 1) Make Millenials Experience Your Brand

Depending on what your product or service is, millenials aren’t easily impressed by push advertising. They are looking for brands and marketing agencies that will give them an experience in exchange for their time. This form of exchange can take place in many ways, it can be by giving millenials actual brand experiences such as what Coke has been doing globally across the world.

Here’s a great video by Coca Cola showing how they connected with students. This type of social experience was then repeated all over the world with different twists.

2) Make Millenials Laugh

You know who thought it would be funny to do a bunch of cat memes? Or who thought it was funny to create a show called Epic Mealtime and create bacon weaves? Yep it was the millenials. We (I was born in the late 70’s) love to laugh at the most ridiculous things in the world, though I’m still quite baffled by why cute cats go viral.

We were the generation that made Russel Peters famous by sharing his videos at work and with our friends. (If you don’t know who Russel Peters is, you are quite out of touch with today’s generation).

Wit and laughter definitely can help sell a product. And millenials are willing to watch and listen to a commercial if they feel that it provides them with a great LOL factor. Laughter when properly created in commercials can extend past gender and generations just like the Old Spice Commercial.

3) Sell Them the Dream

Millenials are constantly bombarded with negative messages about our generation. About how the economy is a rut, and how people feel that our generation is the entitled generation so that we don’t work hard for what we want compared to baby boomers, and all that jazz. Most of us don’t like to hear that message, after all we did go through years of college and university to earn our degree and were taught that education was the thing to propel us.

We’re starting to realize how much we were lied to growing up about how education would allow us to get better jobs, but those giving that advice forgot to mention that if 1 out of 2 people have university degrees it’s no longer considered an advantage.

We were deceived into believing that there was going to be a huge surge of jobs because baby boomers were planning to retire. I’ve been hearing those stories during my first year at university about the opportunities, but I still haven’t seen those jobs that were discussed about by sociologist and economists

But we still have hopes and we still have dreams, and if your company or brand can help us accomplish that in some way then you have our attention. This is why Silicon Valley is always buzzing with such youthful energy. Startups are constantly innovating new ideas that will be profitable, but it’s really a land of dreams.

It’s the Hollywood for tech startups. Yet while many of these tech companies fail within years, it’s that hope and dream that keeps many millenials going. Sell us a dream that we can believe, or acknowledge that we have dreams. Yes we like to laugh and occasionally do weird things, but the truth is, we’re an extremely intelligent and globally aware generation. Make us believe, and we’ll follow.

4)Market to Millenials Onine and on Mobile

Sadly, many of the old methods of push and disruptive advertising will still be used in the online space. The majority of millenials are hanging out in the online space and will be the last generation where our childhood wasn’t comprised of mostly the Internet.

Now we spend so much time online, whether it’s at home, on our mobile or on a tablet. We are no longer spending time in front of the TV. We like to receive information in the most convenient manner as possible. Not only are we looking for convenience we are looking to share these experiences and get responses from our friends.

Marketers that are able to create interesting content that can be viewed and read in a mobile or tablet format will gain the edge and see how viral content is. When I talk about advertising on mobile, I’m not talking about those annoying ads that show up at the bottom of the page, I’m talking about creating content that can be easily on the go. This can be advertising in social mobile games, or weekly live video shows that blend in entertainment with a form of marketing.

5) Create Integrated Marketing Campaigns

While social media and online marketing are hot, companies must be prepared to put their brands out there with the use of different media channels. Before the Internet came along, marketing was considered rather simple. You had a few major networks, there weren’t hundreds of specialty channels, and radio wasn’t available on Satellite yet that offered hundreds of radio channels.

While millenials are spending much of their time online, marketers must find ways to create integrated campaigns that reach parts of them. Integrated campaigns should include video content, social media channels such as Facebook, Twitter and Pinterest, and locations where millenials are socializing or attending such as schools, cafes, and free print media.

Red Bull has become a millenial funded drink. And they are everywhere. In the city of Vancouver alone, they have cars running around the city, they have live events that are fun and crazy to participate in, and of course they created those wonderful ads that say “Red Bull gives you wings.” And let’s not forget about their viral video about Stratos.

6) Continuously Engage with New Influencers

It’s important to engage online influencers and one of the most important aspects of marketing to millenials is to continously look for up and coming influencers and to engage with them early. Competing with established influencers will be harder down the road and it can be hard for them to become brand ambassadors.

Creating relationships with millenials is similar to draft picks in sports, most candidates aren’t going to be super stars like Wayne Gretzky, but that doesn’t mean that these prospects don’t have influence in their community. The good news is that there’s always going to be one of those influencers that will make it to the major leagues, and if you develop relationships with them, and treat them like real people they will become much more loyal to the brand.

What do you feel are some of the best ways to market and connect with millenaials? Feel free to leave a comment about your thoughts and opinions.

If you’re looking for a marketing agency to help you with your next marketing and advertising campaign, contact MCNG Marketing or e-mail me directly at vince at MCNGmarketing.com. Looking forward to hearing from you.