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UTM Tracking Codes and Pinterest – How They Work

What you Need to know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis
Pinterst announced that they were going to allow UTM tracking codes for pins. This is a major win for marketers and companies that rely on UTM tracking to get granular about what campaigns are working. This was a much requested feature.

What is a UTM Tracking Code?

A UTM Tracking code stands for Urchin Tracking Monitor, and it’s a type of a system that allows for bloggers, small business owners and marketers to know how well a specific campaign is doing to to drive traffic and/or lead to conversions using Google Analytics as the analytics platform.

This could be used to track Twitter ads, banner advertisements and now Pinterest!

All this information goes to Google Analytics, and so if you don’t have it for your website, and you’re a small business, you have to grab it. Extremely useful.

What’s the Benefit of a UTM Tracking Code on Pinterest

Pinterest is quite helpful in the sense that it already creates unique urls. Such as this pin’s that was created by Franscio Rosales from Social Mouths that discusses about Facebook marketing.

http://www.pinterest.com/pin/226798531209235069/

These unique urls allow you to know which pins are responsible for driving traffic to your site through Google Analytics. But it can get messy since a bunch of pins get tied up together.

With UTM tracking, split testing A/B pins is much easier, because each type of pin can be labelled for a specific campaign. You don’t have to sift through hundreds of pin urls.

With UTM, you’re able to label your campaigns with the campaign source (this is generally the referrer like Google, Yelp, March 2014 newsletter), campaign medium (banner ad, e-mail, or CPC ad) and campaign name.

What You Need to Know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis

And so for me, the main benefit is that I’m able to do A/B split testing very carefully, and this way I can create two different pins and see which one converts better to drive people to my e-mail sign up page. For me this is truly exciting!

To find out more about how to create UTM for your website visit the URL Builder site.

If you would like more of visual format, I’ve explained how all this works with a YouTube video.

The Bad News About UTM Tracking…Kind Of

Rich pins and UTM don’t mix right away unfortunately. Let’s say you own a pin that is a rich pin, and you want to add the UTM tracking code.

The only way I’ve figured out how to add the UTM tracking code to a pin is to actually change it at the source of the pin. This can be done on the desktop version of Pinterest, by clicking on the pencil icon on the top right hand corner when you hover your mouse button over the pin.

If you need to know how to change the source of the Pin, the YouTube video below will explain that in detail.

What sucks about this is that once you change the source to include the UTM tracking code, your rich pin content doesn’t show up right away. It actually reverts back to a “normal” pin. However, if you refresh the pin in your browser or you wait a few minutes the rich pin will appear again.

It’s really rich pins playing possum.

Now I tried to pin directly from the site that had UTM code in the url, but unfortunately when I used a Pin it button, it stripped away all the UTM tracking code. I’m not going to lie, that made me sad, and generally I’m a happy guy.

HELPFUL HINT: I know some of you may be tempted to add the UTM tracking codes in the description area of pins, but those urls are long and ugly, and so they will work great on a desktop version of Pinterest, but in mobile it can really be annoying to read in the description.

http://www.mcngmarketing.com/3-ways-search-optimize-your-boards-within-pinterest/? utm_source=Pinterest&utm_medium=Test%20A&utm_campaign=Pinterest%20Test%20for%20Fun

And keep in mind that 75% of the daily usage is happening on mobile platforms for Pinterest.

The Good News About UTM Tracking Codes

Here’s some excellent news about UTM. You’ll be able to know how far of a reach your pinning efforts have really gone.

UTM tracking codes will be in tact when users repin your content. This means you’re able to see the success of how your original pin did when you posted onto your own Pinterest account.

Let’s say you pinned about an e-book you’re selling, like my Pinterest to Profits with Pintalysis, and you attached UTM tracking. You may want to know how successful a single pin that you pinned onto your board did.

Having a UTM tracking code can help differentiate whether it was a single pin you pinned went viral, and help differentiate it from whether it was someone who visited your website and pinned from there that led to all that traffic.

This is because when people repin your pin, the UTM tracking code remains. This means if someone ten degrees down has repinned your pin that contains your UTM tracking code, you know exactly how that all started.

This is an excellent use of group boards, and you may want to use a UTM to track the effectiveness of virality of a particular group board you’ve joined. You’re not going to know the total number of repins down ten degrees, but you’ll know how much traffic goes to your site.

Feeling like your head’s spinning a bit from all this geek talk?

For another great article that explains UTM in more detail check out this blog post at HeyStephanie.com. I highly recommend you to read it.

If there’s enough interest I’ll host a Google Hangount explaining the foundations of all of this. All you have to do is leave a comment and if there’s 15 people interested by the end of April, I’ll do one in May.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Find Pinterest Group Boards Easily With This Tool

How to Easily Find Group Boards on PInterest by Vincent Ng of MCNGmarketing.com It can be a real struggle trying to gain followers for your Pinterest account when starting off. When I first started, I was lucky to get followers due to timing. Pinterest was getting a lot of coverage at the time because it was recognized as the fastest independent website to reach 10 million monthly unique visits in the U.S. And a lot of Facebook friends joined, and so we added each other on Pinterest, and that’s how I gained my first 50 for my MCNG Marketing account.

But I wanted to gain more followers, and I remember listening to a podcast hosted by Cynthia Sanchez,of Oh So Pinteresting, that talked about the power of group boards.

Pinterest Group Boards Can Be Amazing

I was so enamoured by this concept of group boards. It wasn’t just me. Those evil spammers were getting in on the action as well. I was getting group board invites left and right for some of the most ridiculous topics like baby products. Really, baby products?

Anyway, back in the wild wild west days of Pinterest, spammers and users of Pinterest could invite you to join group boards once they followed at least one board of yours. And so many of the early adopters of group boards were able to send out massive invites and have thousands of collaborators.

Of course Pinterest caught on this, and now Pinterest users have to mutually follow each other before an invite to a group board can be sent. And since this has taken place, there seems to a major pain problem for marketers and businesses,”How do I find group boards on Pinterest?”

The Best Pinterest Group Finder I’ve Experienced So Far

A few months ago there was no real easy way to find group boards. You always had to surf around Pinterest and accidentally bump into them. I did come across a Pinterest group board directory before, but it was still missing the one essential feature that I wanted, which was to preview a group board’s description before visiting the actual group board.

This is because it’s such a hassle to go back and forth to see if the board moderator was open to invitations. And then one day as I was reading an article on Twelveskip about Pinterest, they recommended a resource called PinGroupie.

I was intrigued, especially since I had never heard of anybody else in the world of Pinterest marketing mention the website. And once I checked out there site, it was amazing! It was pingasm moment.

PinGroupie is for Business Owners, Bloggers and Marketers

Walter Weiß, is the wonderful creator of the group board directory PinGroupie. Hard to believe that he created this all by himself. Like me, he finds Pinterest absolutely fascinating.

As a bit of a side note, I’ll be launching my own podcast, Pictures to Profits, in the upcoming months. Walter will be one of my guests and we’ll be talking about how and why he came up with the idea of PinGroupie.

You can check out all the wonderful features about PinGroupie in this YouTube video I created.

PinGroupie allows you to find over 32,000 group boards, the largest of any group board directory I’ve seen to date. You can search for group boards by categories, by search terms in the description, by number of followers and so much more.

The one thing that I really LOVE is that you can preview group board descriptions. This saved me so much time, because I didn’t need to go visit the website to find out whether this board had an e-mail address for me to contact.

How to Find Group Boards on Pinterest by Vincent Ng of MCNG Marketing

Instead it popped up, and guess what, within 1 week, I was able to join another 3 group boards related to business and social media and this allowed me to indirectly gain an additional 13,000 followers, bringing my indirect follower total close to 138,000 people.

I wanted to give really big thank you to Julie Grandbois, a fellow Canadian, and Pinterest user, who lives in the cold region of Edmonton for inviting me to her group boards. She makes stunning crafts and her whimisical blank greeting cards on Etsy are so beautiful, and dare I say, magical.

Do you have a system of finding group boards in your niche? Please share your amazing wisdom with our readers.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Clickable URLs Have Changed in Pinterest’s Pin Descriptions

UPDATE: Please note that Pinterest seems to have fixed the issue of clickable links. Before if you put a specific link in the description it would go to the source of the pin. This seemed to be happening for about 4 days before March 20th. Since this went on for so long, I believed that this was a permanent change, however this is no longer the case, the url that is written in the description will direct to that url. What is in this blog post is not applicable (at least for now). This was brought to my attention by Krishna De so please kindly disregard the rest of the article, unless you would like to read it for fun. Big thanks goes to Krishna for letting me know.

Tricky, Tricky. URLs in Pin Descriptions are Clickable but... by Vincent Ng of MCNGMarketing.com #Pintalysis
I first heard about this when one of the members of the members on the Google Plus Pinterest Marketing Community had asked the question regarding links in descriptions no longer leading the to the url that was typed in, so I decided to explore.

I’m going to say this right away, this is one of those blog posts that it’s just so much easier to explain through a video. So if you have three and half minutes to watch, then check out the video. If you’re at work, or reading this on bus then read on.

Spammers…YOU SHALL NOT PASS!

I don’t know about you, but it sure annoys me when I’ve worked hard at creating a pin, only to have some stupid bot (a type of software that automates) take my pin, change the descriptions and then add in their own website. I’ve seen it happen with my own pins dozens of times.

I want to tell people “Don’t click on the pin in the pin description! That’s not my site!” in the comments, but I just don’t have time to do that.

Well it seems like the good people at Pinterest have decided that enough is enough. They don’t want those nasty spammers to do that. And so those Pinterest engineers did something which I personally love. They make any url that’s in the pin descriptions clickable but it leads back to the source of the pin.

By the way, this is only for the desktop version of Pinterest since urls in descriptions are not clickable on mobile.

URLs in Descriptions All Redirect To the Source of the Pin

To prevent those bad shenanigans from spammers ever happening again, Pinterest has decided that ALL (actually there’s one exception that I’ll go into later) urls that are in descriptions will now redirect to the source of the pin.

Here’s what I mean by the source. Login to Pinterest on the desktop version, and then head on over to “Your Profile and Pins.” Now go and visit any board, and then hover your mouse on any pin that’s in the board’s collections. You should see something like a pencil popup, just like the one below of a pin I repinned from Melissa Taylor’s article about 8 types of Pinterest descriptions.

Tricky, Tricky. URL's in Pin Descriptions are Clickable but... by Vincent Ng of MCNG Marketing. #Pintalysis

Once you click on the pencil icon, then what happens is a screen will pop up and you’ll see the source box that’s at the bottom. You can’t see the full url, but the url is for an article about Linkedin’s publishing platform on Social Mouths.

Tricky, Tricky. URL's in Pin Descriptions are Clickable but... by Vincent Ng of MCNG Marketing. #Pintalysis

That means from now on all URL’s or websites typed in a pin description will all go to the source of that pin.

So if the source of my pin leads back to this url address:
http://www.mcngmarketing.com/social-media-plan-how-to-create-one-in-9-steps
but if I put in the description the url SocialMouths.com, when I click on that link, it will automatically redirect me back to the MCNG Marketing blog post.

What Does that Mean for Your Pinterest Marketing?

To me, I think this is amazing news, and here’s why. Before we needed to add the full links of a blog post or an e-commerce product in order for it to properly redirect to the source site. But now we can just put our own main website, and it will automatically get directed to the page that the pin is linked to.

No more long and ugly urls have to live in our Pin descriptions when people view them on mobile. And since they aren’t clickable on mobile, we might as well keep the urls as short as possible. I know for me, I’ll now be putting my main website, MCNGMarketing.com into every description.

The boldness of the url in pin descriptions in the main url will help it grab more attention.

Clickable URLs in Comments Go to the Source URL

I tell you, Pinterest thought of everything. I thought I could outsmart the system by putting in a customized url in the comments and have them redirect to the site I want.

Nope, that won’t work either. Any time you leave a url in a comment on any pin, that url will ALSO be redirected to the source link.

Score one for Pinterest users, and zero for those dreaded spammers who do auto commenting.

This Applies to All Links

This is pretty much a site wide change. This means that all your previous links that you’ve put in your descriptions will be affected.

There’s One Exception to the Rule

Based on what I can see there is ONLY one exception to the rule, and that is if you put in a url that involves Pinterest then it will redirect to that site. So if in your pin’s description you decide that you want share a url that’s from Pinterest, then that works out great.

So this can be the url of a pin, a url of a board, or another Pinterest user’s url, like this one for Fundraiser Help.

http://www.pinterest.com/fundraiserhelp/

What are your thoughts, do you think? Do you like this change, or would you prefer the old way? Leave your comments below.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

How to Know if Your Pinterest Board Covers are Visually Optimized

How to KNow if Your Pinterest Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis I have to tell you that I was very excited when I discovered this tool. I think it’s no exaggeration that my eyes lit it up like a ball of fire, and I almost wanted to do my happy dance.

There are a lot of different studies out there that show how to visually optimize pins, and some blog posts that talk about optimizing board covers, but the hard part to know is whether your board covers are really attracting the attention of your viewers when they see them. But before I talk about the tool, let’s talk about Pinterest board cover tactics.

Your First Two Boards Matter the Most

The design of your first two board covers matter the most when it comes to grabbing potential customers’ attention. This is because these two boards are the best prime real estate for both the desktop and the mobile versions of Pinterest.

On the Android device, the first two boards are the ones that people see first before they have to scroll down. On the desktop, since people generally scan in F patters on websites, these two boards are essential.

EyeQuant Can Tell You if You’ve Visually Optimized Your Pinterest Boards

I first discovered this tool while doing research for my upcoming book, Pinterest to Profits with Pintalysis, and it has since changed the way that I see board covers.

EyeQuant is an artificial intelligence engine that helps predict the hotspots on a website. This is done by using the data from previous eye tracking experiments and from the observation of thousands of websites. This doesn’t mean that the tool is 100% accurate, but does have a great prediction rate.

Here’s an example of Brazil’s top Pinterest expert, Denise Tonin,Pinterest page and where the “hot spots” for attracting eyeballs are.

How to use eye tracking software to optimize your Pinterest board covers by Vincent Ng of MCNGMarketing.com

Other than her board covers, notice how her profile picture draws a lot of attention for her profile. According to data from Eyequant, pictures of faces will generally grab the attention of people.

Notice that one of her board covers has big bold texts, and a good contrasting background. This is predicted to draw the attention of eyes, while the board next to it, which has smaller text, doesn’t draw as much attention.

Here’s an example of my own Pinterest account and boards.

Find Out if Your Pinterest Boards are Optimized for Pinterest by Vincent Ng of MCNG Marketing #Pintalysis

You’ll notice that my logo profile doesn’t get a lot of attention, but the title of the Pinterest account does. According to the analytical software EyeQuant, it seems that my second board cover does a lot to attract the attention of users. Based on my observations it seems that board covers with letters that are clear and big, and have a darker colour background, do much better than those that have white backgrounds.

If you notice in Denise’s board, her board with bold lettering and a black background has done well in terms of grabbing people’s attention.

Now if you look at my profile picture, you notice that it doesn’t draw a lot of attention, and you may interpret that people are better than logos in drawing a user’s attention. While this is the case for my specific profile, profiles logos, like Whole Foods draws in a lot of attention.

How to Know if Your Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis

But as you can see, based on EyeQuant, the cover photos do draw the attention of people. If I had to make a suggestion about Whole Foods’ account, I would suggest that they consider adding noticeable texts to their board covers.

Here are some Pinterest board covers created by car company, Volvo USA, they used a customized tool created by ShareRoot. Using ShareRoot, Volvo USA created customized boards. As you can see, all four board covers grabs the attention of viewers.

How to Know Wich Boards are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Visually Optimized Board Covers Will Help you Stand Out in Search Results

A really great byproduct of all of this is that when you do add texts, it’s most likely going to stand out during search results for board searches. Search optimizing your Pinterest boards with keywords is important, but making sure that once you’re found that people are going to select your board is just as important.

I want you to be the judge for yourself. Here are some of the results that showed up under board search for the word, social media marketing. Which ones do you find grab your attention?

How to Know Which of Your Board Covers are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Test it Out For Yourself

I haven’t done this yet, but I’ll testing this out and seeing if changing my board covers will have any affect in getting people to follow the boards.

What do you believe are important aspects to optimizing board covers on Pinterest. Please feel free to share in the comments.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 7 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

Breaking News! Unlimited Secret Boards on Pinterest

Create an unlimited amount of secret boards on Pinterest. (We know for sure you can create more than six!) Article written by Vincent Ng of MCNGmarketing.com I don’t usually write blog posts at 7pm and have them go out fresh, but I really wanted to share some excellent news for people who love to use secret boards.

Pinterest users are now allowed to create unlimited secret boards. I don’t know if this feature has been rolled out to everyone on Pinterest yet, or if it’s something that’s just in the testing, but I do know that this was one of the most requested features on the visual social network.

Create as Many Secret Boards on Pinterest

Here’s a screen capture of my MCNG Pinterest account that shows that I have 11 secret boards. When Pinterest first started out with secret boards, users were only allowed to create three, and then Pinterest eventually bumped that up to six, but now I don’t know if there is a limit. It could be a lot, but I didn’t want to keep creating secret boards to find out what the limit was.

Create UNLIMITED secret boards on Pinterest now.

Downfall of Secret Boards

While I love that we can all create more secret boards now, the only problem is that if you create too many is that you can’t actually move them with your mouse on the desktop version of Pinterest. This means if you’re planning on using Pinterest as a tool for a lot of planning then you may have to dig through the mess to find the one you’re looking for.

What Does that Mean For Me and You

Well depending on what your goals are, there’s actually a lot that you can do with secret boards. With more secret boards you can actually use it to track more competitors without them knowing. You can pin their pins onto your secret boards and make notes in the descriptions. This way you can see if there are patterns to their popular pins.

For businesses it means that they can use Pinterest as a visual tool to plan out multiple projects. These pins which should NOT reveal confidential information may be used to plan out projects in the upcoming months. Such as sketches for retail displays, or sharing helpful articles. Just make sure that it’s information that’s not going to get people into any trouble if it’s leaked.

And remember that secret boards can act as secret group boards as well, if you need more than one team member to access them.

Whatever it is that you decide to do, secret boards are a great way to plan and organize information.

On a personal note, now I can plan out multiple itineraries for my future trips. I know I’m going to Japan for sure, and will be adding Brazil on the list.

What about yourself, now that you have the choice of unlimited boards, how are you going to use them for yourself or your business?

——-

Look for my new e-book coming out Pinterest to Profits with Pintalysis. The book will be selling for $29.97 and will be 150 pages long and include 5 bonus videos. If you would like to order your advanced copy for $14.97 then please feel free to e-mail me at vince@mcngmarketing.com This Pinterest marketing book will be coming out at the beginning of April. Very excited about it!

Best Ways to Use Hashtags on Pinterest

Best Ways to Use Hashtags With Pinterest

I’m really proud and happy to have assisted Cynthia Sanchez with her Business for Pinterest workshop series this past month.

There always hot topics about Pinterest that people want to know about. They want to know how to get their pins to show up in Pinterest search results, or how to drive more web traffic to their blog. There’s no doubt that one of the most controversial topics that have come across Pinterest marketing is the use of hashtags.

What is a Hashtag?

Let’s start off with what a hashtag is. A hashtag is simply this #. You’ll see these across a variety of different social networks like Twitter, Google Plus, and occasionally on Facebook as well. When Pinterest first came out in 2010 there was a lot of confusion about hashtags and how they were being used in Pinterest.

Many marketers assumed that by inserting # in their description that they would automatically pop up in search results for Pinterest, similar to the way that Twitter’s search works. But this was not the case, and soon a war on how to effectively use them ensued.

As the years have gone by, more and more brands are starting to use hashtags the smart way. Here are seven tips for using hashtags on Pinterest.

Hashtags Lead to Search Results for that Keyword

When you put a # in your pin’s description it will become bolded in the pin’s description when people are viewing them on the desktop version of Pinterest. This allows people to click on the # which leads to search results for Pins that may or may not contain that hashtag.

Usually the results that are shown are a mish mash of pins that contain the words used in the hashtag. I typed in #GardeningTips onto the desktop version of Pinterest and here were some of the results that were shown.

Hashtags on Pinterest - 7 Tips You Need to Know

Notice that some of the results show #GardeningTips, but other pins contain Gardening tips, some have Gardening-tips, and some of the don’t even have the keywords in them.

Not all Hashtags will be Indexed

Just because you put a hashtag in a pin’s description doesn’t automatically mean that it will show up in search results for that hashtag. Pinterest operates very different from Twitter.

To find out how keywords and hashtags are indexed within Pinterest search results, read my article 4 Tips to Make Your Pins more Searchable on Pinterest.

Hashtags May Lead People Away from Your Pin

A major con of having a hashtag on Pinterest is that it does lead people to search results for the keyword associated with that hashtag. Let’s say that I see your pin about gardening tips, I find the pin has the hashtag #gardeningtips and I click on it.

That click then leads me to search results for that #. And since not all hashtags are indexed, the person that clicked on your hashtag has now been taken away from your pin and now is browsing someone else’s pin.

This can be extremely troublesome when someone has click to enlarge a pin, and is seconds away from clicking on it again to be redirected to your website, only to be intrigued by the hashtag and clicks on it to disappear to a whole new set of results.

Hashtags are not Clickable on Mobile Apps

A big mistake on Pinterest is to assume that it works the same across all their different platforms. But Pinterest operates very differently from their internet versions compared to their mobile apps. One of the biggest differences between the mobile apps and the internet versions is that hashtags are not clickable on mobile apps.

While Pinterest has not given the exact number of people who use Pinterest mobile apps, we do know that 75% of all daily traffic comes from mobile apps according to article by TechCrunch.

This is important because too many hashtags written in a description can make it look cluttered and turn people off from clicking. Which leads us to the next tip.

Don’t Overuse Hashtags

You’ll still see this practice occur where there are pins that use dozens of hashtags in their descriptions. While this may be a popular practice on Instagram to get more followers, it can be annoying for users of Pinterest and poor etiquette.

Create a Unique Hashtag For Your Business

If you do want to use a hashtag for your business ensure that it’s a unique one. Try to avoid using common search terms that thousands of other pinners have used. This way when you create you own unique hashtag, when people do click on it, it will lead back to search results that are about your blog posts or products.

To help promote my upcoming book Pinterest to Profits with Pintalysis, I’ll be using the #Pintalysis in pin descriptions that are being used to promote that book since Pintalysis is a unique word.

Don’t Use Hashtags in Board and Account Descriptions

You’ll see some Pinterest boards have hashtags in their pin descriptions. Hashtags in Pinterest board descriptions are not helpful because people rarely search for boards by using hashtags in front of them.

And having them in your board descriptions and are detrimental to Google search results.

Best Ways to Use Hashtags with Pinterest by Vincent Ng of MCGNmarketing.com


Avoid using hashtag in your Pinterest board and account descriptions.

Boards on Pinterest can rank very well on Google, but they have to have keywords that people are searching for with the search engine. When was the last time you decided to type into Google #YourSearchTerm? I would imagine close to never.

Leave out the hashtags in your business name and board names and descriptions to help them rank higher in Google search results for terms you want to be searched for.

Have you been using hashtags in creative ways with Pinterest? Leave a comment and share with other members of the community.

10 Ways E-commerce Sites Can Use Pinterest to Increase Sales

Pinterest Marketing: 10 Ways to Increase E-commerc Sales with Pinterest by MCNGmarketing.com

It was announced that Pinterest received an additional $225 million in funding, giving the “start up” an evaluation of $3.8 billion dollars. While the social network continues to expand globally, and the release of their limited API, e-commerce businesses that are not yet active on Pinterest NEED to make it a part of their short and long term marketing strategy. The site isn’t going away any time soon.

Why is Pinterest so Important To E-commerce Sites?

According to e-commerce site Bottica.com, the average user on Pinterest spent $180 while those on Facebook spent $85. Sephora has reported that their Pinterest users spend 15X more than their Facebook users.

And a recent study conducted by Piquora shows that each pin is worth about 78 cents.

Orglamix, is an online cosmetic company. They followed my Pintalysis marketing model, and was able to see sales increase by 14%, and web traffic by 42% within two weeks. (I’ll be releasing my book, Pintalysis: The Ultimate Pinterest Marketing Blueprint before the end of March).

While these stats may not be applicable to all e-commerce businesses, it would be silly to ignore that Pinterest is a power house when it comes to driving e-commerce sales. And I’m going to show you ten ways to drive more sales with Pinterest.

10 Ways To Get Drive More Sales With Pinterest For Your E-commerce Site

1) Verify Your Business E-commerce Site with Pinterest

If you run an e-commerce site, it’s vital that you verify your website with Pinterest. The biggest reason you want to do this is to prevent copycat fraud.

There are some smart people that can make e-commerce sites look exactly like yours, but sell copycat products without you even your business knowing it. By verifying your website with Pinterest this can give consumers the confidence to know that you’re in control of the account and not some fraudster.

To find out how to verify your site visit: http://business.pinterest.com/verify/

2) Carefully Plan Out What you Want to Sell on Pinterest

One of the biggest mistakes, and I still see this, is that businesses are creating Pinterest accounts that contain popular topics on them that have no relation to their business whatsoever. If your site is designed to sell handmade pottery, then don’t have a board of travel destinations.

Yes you will attract more followers by having popular board topics, but you’re attracting the wrong type of followers. If you wanted to get travel advice for your next trip, would you go to a pottery shop?

A good Pinterest account for an e-commerce business acts like your second e-commerce site. You need to carefully think about the categories or boards that you want to create, as well as decide what type of products from your e-commerce site that you want to put under those boards.

You need to ask yourself, “How would this particular pin be of use to my ideal customers?”

If you have a brand that is not well known, then I advise creating a board that allows you to show off your products as well as pins that relate to your product category. So if you happen to be selling handmade pottery, consider having pins that show off pottery tools, or pins of rooms that incorporate pottery into their decorations. This strategy is also suggested for brands that are strong but have trouble producing a lot of visual content.

Companies like Ahalogy can be of assistance. This is an enterprise solution where a business can pin from other users without the concern of copyright.

If your brand is extremely strong, and it has a strong and loyal community, like the cosmetic company, Sephora, or Marvel Entertainment, then creating your own pins may be the best way to go. This will also help reduce any copyright issues, minimizing your social media risks.

Another option is co-branding. Co-branding is the amalgamation of creating Pinterest boards with community members and other businesses. A good example of an e-commerce site that does this is what Etsy. They often have guest pinners who share their personal favourite items that they’ve found on Etsy. Their guest pinners have included influential bloggers as well as editors of well known magazines.

How to use Pinterest with your E-commerce site by Vincent Ng of MCNGmarketing.com

3) Create Stunning Visual Content

The best way to get your pins to spread around the world of Pinterest is to create stunningly beautiful pictures. Everyone loves beautiful pictures and great beauty can help spread content around Pinterest very fast.

Curalate did a study that showed that pins with reds, and earthy colours, a full background (very little white space) and and had a ratio of 2:3 (width:length pixel ratio) got repinned more often.

But the best thing you can do for your business is to do testing. A Pinterest analytics program like Tailwind will be able to give you data on which pins are popular.

5) Create Helpful Pins

Not all pins need to be beautiful, in fact many pins that go viral on Pinterest are every day how to’s. If you have a product that can solve someone’s pain, and you’re able to show it through a instructograph, or show a picture with a tip, then you’re much more likely to convert lookeeloos into buyers of your product.

Here’s a great example of an instructograph created by Bridgman’s, a farming equipment company located in the United Kingdom. While they don’t sell products online, you can’t but be inspired by this wonderful indstructograph and wonder where to get these gardening supplies to start your own green growing project.

Pinterest Marketing: Instuctograph are excellent use for driving traffic to an e-commerce site's blog. Learn more about how e-commerce sites can use Pinterest at MCNGmarketing.com

6) Bait and Switch Your Pictures

It’s not what you think. What I mean by bait and switch is that you don’t have to use the same photo you have on your e-commerce product page as you do for your Pinterest page. One of the best parts about Pinterest that’s amazing for e-commerce sites is that you can display an amazing product shot on Pinterest that leads back to your e-commerce site. Big companies like Sephora have been using this trick to lure people back to their site.

All you need to do is edit the pin, and change the url in the source box.

10 Ways to Increase Sales for your E-commerce site with Pinterest by Vincent Ng of MCNGmarketing.com

7) Change Your Pins to Rich Product Pins

One of the best things that Pinterest came out with is the rich pin validator for e-commerce sites. This adds an even more secure layer against fraudsters. Product pins offer additional information that’s linked back to information from your website. Information such as price and availability of the product. This way when that information changes on your website, all the rich pins that contain that information will change as well.

10 Ways to increase Your E-commerce Sales with Pinterest by Vincent Ng of MCNGmarketing.com

Piquora reported that some brands that used rich pins found an 82% higher increase for repin/pin ratio compared to brands that did not use rich pins.

You and your website developers can read up on the full study by Piquora at this site:
http://go.piqora.com/rs/pinfluencer/images/Nov%202013%20Pinterest%20Research%20Report%20Piqora.pdf

8) Ensure your Website is Mobile Friendly

For the first time in Pinterest’s history, web traffic from desktops actually dropped back in the summer of 2013. The reason why this happened is because there’s been a migration of people using Pinterest on desktop to Pinterest on mobile. According to AddThis, Pinterest received almost 50% of mobile shares on iPads, and more than half of Pinterest’s traffic comes from mobile devices.

So if people are clicking on your Pinterest pins, and they get led back to an unfriendly mobile site you’re guaranteed to lose the sale.

9) Have a Pin It Button on Your Site

Depending on the type of platform you use, it’s a must that you have a Pin it button for your e-commerce site. If you have a Shopify site, then this can be done with ease. But if you don’t and may need a little programming then Pinterest offers codes to help you with that. It’s always best to check with your backend website programmer to see how to best execute this.

Indigo Canada, a company that focuses around selling books, was looking for a way to boost business online. They incorporated a Pinterest share button on their site, and saw their conversions jump to 50% and social sharing double. Now that’s phenomenal.

The reason you want to be able to do this is because it allows for people to do marketing on your behalf. Before people had to share web addresses directly, but now customers can show visuals of your product 24/7.

11) Consider Using Animated Gifs for Your Products

When it comes to animated Gifs, Tubmlr is the ruler of all visual social media, but Pinterest announced that they are now allowing animated gifs onto their Pinterest feeds. This is great news for e-commerce sites that want to display their products in a more lively manner without the use of video.

The great advantage of having gifs is that you’re able to show off different products in a short time, but within one pin.

Wantering is a great e-commerce site that allows you to view styles of clothing from over a hundred online stores. They’ve done something that’s very smart. They allow for viewers on a website to create gifs and then share them on Tumblr and Pinterest.

10) Pin Consistently

Pinning consistently throughout the day is a big plus for e-commerce sites. E-commerce doesn’t stop doing business at night, and neither should your site. For some great results I suggest pinning 10-15 times a day. For the best results (and if you have large marketing team) consider doing it 20-25 times, and have it spread throughout the day. You can use a Pinterest scheduling tool like Viral Tag (formerly Pingraphy) to assist you in spreading out content through out the day.

Do you have any helpful tips for using Pinterest to help e-commerce sales? Feel free to share in the comments.

How to Create Pinterest Newsletters with Mailchimp

How to Easily Create Pinterest Newsletters with Mailchimp by www.MCNGmarketing.com

Welcome back to MCNG’s blog, if it’s your first time here then you’re going to love reading this because I have something awesome to share with you. Not only for Pinterest users, but users who are into MailChimp. I’m going to show you how to easily integrate pins from a specific board with your newsletter.

I’m not going to lie, this is not perfect solution, but it’s a beautiful solution for people who are looking to promote their Pinterest pins in a highly visual fashion to their newsletter subscribers and hoping to get more repins.

So without further ado, let’s talk about how to create a Pinterest newsletter with Mailchimp.

How to Integrate Pinterest with Mailchimp (Fast, Easy and Lazy)

1) To integrate Pinterest with Mailchimp visit http://pinterest.chimplets.com/

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

2) Put in your Pinterest username.

Choose the board in which you want to feature your most recent pins from. If you don’t choose a board, the tool will just take your most recent pins in general.

3) Choose the style that you want for your Mailchimp newsletter campaign.

If you’re planning on doing it as one time thing, or something you’re going to do every few weeks then choose classic or mobile. The classic version will look more like a Pinterest feed where pictures are side by side, while the mobile version will be a vertical version that is just one pin after the next.

I pulled the latest pins that was from Francisco Rosales’ Pinterest Board, SocialMouths. This is what the mobile version looks like on my Android.

The “chimplet” pulled a total of 21 of Francisco’s latest pins to put onto the Pinterest feed, and so it was a lot of scrolling.

How to Integrate Mailchimp with Pinterest by www.MCNGmarketing.com

For these two versions, Pin it buttons are included with each accompanying visual. When people click on Pin it buttons they’ll load up a pop screen asking you to log in. After logging in you will be able to choose which board to pin the visual on.

The other option is to actually auto generate Pinterest type newsletters and choose and RSS Feed on a regular basis using the RSS feed options. What this will do is that it will auto generate e-mails based on your latest pins from the account or board. This way you can generate a newsletter that can be sent out every day, every week or every month.

The downside of using the RSS feed is that the pins inside the e-mail don’t have an actual Pin it button, so readers won’t be able to pin directly from within the e-mail.

How to Customize Your Pinterest Integration with Mailchimp

The above instructions were designed to get you warmed up. I highly suggest that you play around with the basics of integrating Pinterest with Mailchimp to get the hang of things. Once you’ve got the hang of things then you’ll want to move on to customizing your e-mail to help you drive even more traffic to your website.

Once you’ve set up a Pinterest Mailchimp newsletter, Mailchimp will hold it as a campaign that will be on hold. This is where you’ll be able to make some adjustments to the one time send offs.

Question: I don’t want so many pins showing up for the newsletter?

Answer: The good news is that when you go in and edit the newsletter where the pins are located, you’re able to take out the pins that you don’t want simply by highlighting the pin, the Pin it button, and the text and pushing backspace to delete the whole area.

What will happen is that pins will naturally move up from that point.

Question: Can I move the order of the pins around in the Mailchimp Newsletter?

Answer: Technically…yes. But it’s a lot of hassle. You can actually move each element, meaning that the visual, the Pin it button associated with the pin, the description, and the date element, but they must all be moved separately into the same area. I’ve tried moving one and it was a lot of work. Re arranging 5 of them would be a nightmare.

Question: Do the pins have to link back to the Pinterest pin or account, or can I customize it to a web address?

If you have a bit of time, you can actually get people to click on the pin inside the e-mail and have it go directly back to your site instead of the pin’s unique url. To do this, go into the edit section under “Design” and then when you click on the pin a menu will show up where you’ll be able to customize the web address

How to Integrate Mailchimp with Pinterest by www.MCNGMarketing.com

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How to Integrate Pinterest with Mailchimp by www.MCNGmarketing.com

Question: Can I change the description in the pins in the e-mail?

Answer: You can change the descriptions to whatever you like in the e-mail. But once someone pushes the Pin it button, it will pop up the original description of the pin that was used.

Question: Can I change the design of the template?

Answer: You can change some elements of the template design but unfortunately you won’t be able to make it nice and fancy to completely match your brand. :(

That’s how you can start a newsletter just using your pins from Pinterest. If you really enjoy using this feature, you may want to start a board on your Pinterest account that’s titled Newsletter or start a newsletter that features your most repinned products from your Pinterest account.

So will you be testing out this method of sending newsletters? Feel free to leave a comment.

NEWS ANNOUNCEMENT:

I’m happy to announce that I will be assisting Cynthia Sanchez of Oh So Pinteresting with her upcoming Pinterest for Business Workshop Series. This is an amazing live online workshop series, where you will have access to two Pinterest experts. Something that has never been done before! The course is half sold already and starts January 29th.

If you’re looking to get your Pinterest marketing to the next level then check out Pinterest for Business Workshop Series.

Pinterest Workshop, starting January 29th, 2014 by Cynthia Sanchez and Vincent Ng.

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What You Could Expect from Pinterest in 2014

Top 9 Predictions about Pinterest for 2014


9 Pinterest Predictions for 2014

1) Pinterest Advertising Finally Goes Full Blown

Back in early October 2013, Pinterest made the announcement that they were working on placing advertising in search results. This was known as “Promoted Pins.” It was considered a hot topic among the social media community. Yet, with all the buzz around promoted pins, it seems that no one I know has seen these elusive pins.

With $338 million in funding, there’s no doubt that there’s pressure to start monetizing the site. I would imagine that Pinterest is currently working on partnerships with select retailers and businesses like Zappos and Whole Foods.

This probably won’t kick in until they’ve fully tested out “Related Pins.” Related pins are pins suggested by Pinterest that you may like based on what you search for on Pinterest and what websites you visit. (You can turn off the option of Pinterest knowing what sites you visit, but they can still track your Pinterest search activity. That’s right…there’s no real privacy.)

How to Change Privacy Settings On Pinterest

Pinterest also bought out VisualGraph, a visual recognition engine. Pinterest, for a long time, has relied less and less on text data for search results and more and more on visual data for search results. The Pinterest algorithm associates certain colours and pictures with specific words.

At the moment there are several complaints about how related pins occupy too much of a Pinterest user’s home feed, while other Pinterest accounts have a more balanced approach. Here’s a screen shot of what related pins looks like.

I wasn’t able to find related pins on my Android App. If anybody could let me know if they’ve seen them on the iPad or the iPhone that would be great! (Just let us know in the comments.)

Related Pins have taken over Pinterest's home feed.

2) Additional Rich Pin Content

Rich pins are snippets of information that can be found accompanied by pins. At the moment rich pins are offered for articles, recipes, movies, and places. This additional information can be very useful in having Pinterest users click through on the actual pin.

Rich Pins

Rich Pins can offer an extra advantage by bolding the title of a product, movie, place or article.

Place pins is definitely a great add on for Pinterest, but there are so many different categories that will be able to use rich pin content.

We’re only at the tip of the iceberg. There are still so many ways that Pinterest can take advantage of schemas and OpenGraph tags to provide additional information. I strongly suggest that if you’re into Pinterest to start understanding more about schemas and Opengraph as rich pins are not going away.

I would imagine that many non profits would like to get their hands on creating rich pin data for rich pins created for organizations. Since any rich pin must go through a validation process, it’s going to be checked by someone at Pinterest to make sure that the account isn’t trying to be a copycat.

I would imagine people being reluctant to click on a pin that ask you to donate money, because it can lead to a scam site. But if a rich pin could validate that a pin did officially come from a charity, like the Red Cross organization, then you would feel much more relaxed to donate.

We should be expecting more rich pin type of content for 2014.

3) Crack Down on Pinterest Contests and Sweepstakes

Let’s be honest, if you’ve ever seen those “Pin it to Win it” contests that are out there, and you know the terms and agreements set out by Pinterest, you know that a lot of companies violate those rules. And many still use the “Pin it to Win it” slogan, which is against Pinterest’s guidelines.

Pinterest has been pretty lenient in that they haven’t cracked down on companies for violating those rules. But as the company moves forward to monetizing their site, don’t be surprised if they start cracking down the whip hard on some companies.

At the moment they view contests as hurting a user’s experience with Pinterest because it “forces” users to pin from a selection and gamifies the network. Here’s what I believe the big reason for contests being cracked down on. Contests will hurt their advertising model. If businesses are able to get their pins to spread on Pinterest through incentives such as $100 gift cards and have that reach over 200,000 people then that’s pretty damn good money spent.

This gives less incentive for those same businesses to advertise with Pinterest.

From what I’ve read and understand the rules about Pinterest contests, it really comes down to this – let people pin what they want.

4) Pinterest Becomes the 2nd Largest Social Sharing Site for News

Don’t be suprised that Pinterest takes over Twitter as the place to share articles and news. Pinterest was able to dominate social sharing on iPads, consisting of 48.2% of the shares according to a study done by ShareThis, this was a huge lead over Facebook. It has already been shown that Pinterest drives more traffic to online publishers than Twitter, Linkedin and Reddit combined.

But what’s fascinating to see is how Pinterest gained a 20% news share. This is something that online publishers, magazines, and news content providers need to pay attention to. Social sharing for Facebook book dropped in the third quarter of 2013 which made up of 41% of the sharing. Twitter was 30%.

Social Sharing on Pinterest

Here’s the interesting logic of it all, there are 232 million active users on Twitter, as of the time of this writing.

But there are 70 million global users on Pinterest. Disproportionately, Pinterest is kicking some serious butt in Twitter’s face in terms of social sharing for news. I would strongly advise that digital “print” media prep up for this on Pinterest.

I understand that copyright of pictures on their news sites may be a concern, but instead of fighting about it, it’s time for these news organizations to embrace it. (After all, you can’t stay still in the world of digital media, or else you’ll lose out to the next competitor who is taking advantage of Pinterest.)

5)Crack Down on Trademarks

Pinterest hasn’t started monetizing yet, but there’s no doubt that it’s going to start cracking down on people who are infringing on their rrademark, with an exception being in Europe and Australia, where at the moment they don’t own the rights to the name Pinterest.

If you happen to be a developer or using a service that has the word “Pin” in it, and it causes even some potential confusion, than you should be expecting to hear a notice from their lawyers. This is why they’ve asked companies that had the word Pin in them to change their name. Now with some of the major players out of the way, they’re going to going after the smaller guys.

6) The Rise of Pinterest in Japan

It’s very easy to start thinking in a bubble and think that Pinterest is all about the West. In reality Pinterest has 50 million dollars in funding from Rakuten (The Amazon of Japan) and that’s a lot of money to be put into any tech startup.

Japanese Pinterest already functions very differently from the other international social networks, as you can see from the picture below. Categories are designed to be more visual. Rakuten has a very big interest to ensure that Pinterest grows this year, and that both Pinterest and Rakuten find a way to make money from it.

Will Pinterest be a big deal in Japan?

7) Men Still Won’t Get Pinterest

I know there are some people out there that are really encouraging men to be on Pinterest, but I’m going to say this as an actual fact – men will never come close to the number of users on Pinterst as women. Especially in the U.S.A. and Canada.

There is a very simple fact on why this is. Go to your local bookstore (yes they still have those), and check out the magazine sections. How many of those magazines are dominated by themes that are popular on Pinterest, such as weddings, fashion, photography, architecture, and food. Now look carefully at how many of those are dominated by “masculine” topics like cars, women in bikinis, and video games.

And now think about the circulation of those. Which types of magazines generally have more reach and more circulation? This is why, as much as we want Pinterest to have more men, it just won’t. Women’s magazines dominate visual media in terms of sheer numbers.

8) API is Finally Released to the Public

I’m hoping that Pinterest releases an API for the public to use so that businesses and developers are able to create some amazing tools out of it. There’s no doubt that Pinterest is very cautious about what type of API it wants to release.

It’s current API allows certain partner brands to show off their most recent popular pins. Other API’s that they are working on would allow for other data like most recent pins, or related pins. The one I feel that would be of interest to e-commerce sites is the ability to dig into related pins from a specific brand.

This type of recommendation engine has been used to drive up sales for numerous e-commerce giants, like Amazon, “People who pinned this, also pinned this item.”

Here's is an example of Pinterest's API for businesses

9) What’s it Called in Europe and Australia?

Pinterest doesn’t own the trademark for Pinterest in Europe nor Australia. This could be great news for developers who live in those countries as it can be a safe haven to develop Pinterest like products and use their name if they are living in those countries.

Hearn owns the right to that word, and that case Pinterest stand for Premium Interest. This will definitely put a big dent in their plans for growth and expansion as Europe is an essential market if they are to prove that they are worth $3.8 billion. Either way this is going to cost Pinterest valuable time and money.

This type of act could force the social network to either pony up the money to pay Hearn a licensing fee, or to change names in Europe. But with a company that’s evaluated at $3.8 billion it’s unlikely that Hearn is just going to budge.

Those are my top 9 hot predictions for 2014, but wait there’s just a little bit more. I’m predicting that you probably want to take your Pinterest marketing to the next level, and you don’t want to be left behind.

Pinterest for Business Workshop Series 2014

International speaker and Pinterest extraordinaire, Cynthia Sanchez of Oh So Pinteresting and I are working together to bring you the amazing Business for Pinterest Workshop Series. A live online course where you’ll have access two Pinterest experts who have both written for Social Media Examiner, the world’s premier social media blog. The course starts January 29th, 2014, and is already HALF SOLD OUT!

To register for the course before it’s sold out, register here.

Best part of it all, you’ll have 30 minutes of access after each class to ask us any Pinterest related questions.

Pinterest Workshop Series by Cynthia Sanchez and Vincent Ng

7 Ways to Increase Your Website Traffic With Pinterest

7 Ways to Drive More Website Traffic with Pinterest by Vincent Ng MCNGmarketing.com

1. Add Your Website to Your Pinterest Profile

One of the first things that every business should do once they start their Pinterest account is to add their website to their profile. To add your website, all you need to do is go to “Settings” and click on “Edit Profile.” At the bottom you’ll be able to add any website.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

However, if you are running a business then I highly suggest that you validate your Pinterest account as a business account.

When you validate your business account, your website will receive a check mark next to it to indicate that the website does belong to you. This is great for brand protection. It’s very easy for any user on Pinterest to put in your website and pretend to be you. The only thing that gives other users confidence that you do own that website is the check mark.

2. Have Your Website Mentioned in the Alt Tags of Your Pictures

As Pinterest has now become the second largest social referrer for online publishers, one of the best ways to maximize the traffic to your website is to actually have the website in your alt tags. This is because Pinterest’s official pin it buttons will scrape alt tags for their descriptions.

Donna Moritz of Socially Sorted does a wonderful job of putting her website in the alt tag of her photos.

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

This way anybody that does pin from your website with any official pin it button will now have the website mentioned in the pin’s description (unless they choose to change the Pinterest description). People can technically change the description, but most users generally don’t.

3. Add Your Website to Your Pin’s Description

If you’ve created a pin, and you want to drive traffic back to your site, then putting your website, or a specific url you want people to visit, in your pin’s description can help drive more traffic to your site. This way when people read the description they’re able to click on it.

The website is only clickable on desktop versions of Pinterest, and the url does get cut short, but will be bolded when shown on the news feed.

This can be extremely helpful in attracting more web traffic from people who are using Pinterest for the first time and may not know that they need to click twice on a pin to visit your website. (The first click enlarges the pin, the second click goes to the website.)

How to Drive More Web Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

Even though people aren’t able to click on the website in the description on mobile versions, the actual website will be highlighted to help it stand out.

4. Put Your Website Address Inside Your Pins

Putting your website is a great way to put your website in front of tens of thousands to millions of people. As more and more people see your website from your pins, the more they’re going to be curious to visit it and offers your brand more credibility.

I encourage all Pinterest users to make sure that their website is, at the very least, visible on the mobile versions of Pinterest when their pin is clicked on. If your website is too tiny to see then it doesn’t help grow your brand.

Another reason to put your website on your own pins is to protect your brand and visuals.

I’ve seen many of my pins hijacked by other users and have them redirected to a different site that’s not mine. The only way that Pinterest that see that pin know where to find the pin’s content is through the website.

Mitt Ray from Social Marketing Writing always makes his websites very clear in his pins’ visual.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

5. Add Rich Pins to Your Pinterest Account

In terms of maintaining a great online reputation on Pinterest, nothing beats rich pins.

Rich pins are additional pieces of information that are added to a pin. Right now rich pins are available for recipes, products, movies and online articles. This additional information can include such things as ingredients for the recipe, the price of the product, or the official title of the online article.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

What’s great about rich pins is that it adds that extra call to action within your pins. Depending on what type of rich pin you’re looking to have you may need a webmaster, or if you run a WordPress site then you can consider using Yoast SEO for your blog, and there’s APG plugin for the other 3.

Here’s a rich pin for a blog, notice the call to action. This is automatically put there by Pinterest and it leads back to the site where the pin originates from.

How to Drive More Traffic to Your Website with Pinterest by Vincent Ng mcngmarketing.com

6. Link Uploaded Photos Back to Your Site

One of the great things about Pinterest is that you can actually create photos that are related to your industry and have them relayed back to your site. Sony Electronic’s Pinterest board, “I Can haz Gadgets” does this.

Here’s a picture of a cute dog with a speaker made by Sony. When this pin is clicked on, it leads directly back to an e-store operated by Sony Electronics that sells the speaker that’s seen in the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGMarketing.com

This way you don’t always have to use the pictures that are on your website. You can use those other photos, or create graphics that lure your customers in with curiosity.

To redirect the photo to a site that you want, all you need to do is edit the pin, and change the source of it.

Here’s a pin created by Kelly Liebermann of #PinChat about Hello Society. Notice at the bottom that you can edit the web address of the pin. You can technically change the web address of any pin that you’ve uploaded or repinned, but I don’t advise that you change another pinner’s source unless you are trying to redirect it to the original source of the pin.

How to Drive Traffic to Your Website with Pinterest by Vincent Ng MCNGmarketing.com

Add Your Website to Comments on Pinterest

Another place to add your website is in the comments section of Pinterest. However, this tactic should be used with the utmost care and caution. If you randomly place your website in comments then Pinterest will mark your efforts as spam, and you won’t be able to comment on pins for about 24 hours.

You should only leave a web address in the comments when you are trying to provide extra value to a customer, an influencer. Let’s say you noticed that an influencer pinned a blue bracelet from your website, you can respond to suggest that another great item would be this wonderful blue night gown and then provide a link.

My suggestion is that if you are trying to comment on people’s pins, that if there is one particular customer or influencer that you want to leave a url with in the comments, that you leave that as the very last comment of the day.

Keep the pin opened in a new tab as a way to remind yourself that that is the last pin to comment on for the day.

Now let’s hear from you, what are some fantastic ways to drive more web traffic from Pinterest? Leave a note in the comments section and share with the rest of the Pinteresting community.