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Gender Search on Pinterest: How to Market to Men on Pinterest

How How to Market to Men on Pintrest using gender based Pinterest search results @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog #PintalysisAcademy

Pinterest Search Results Will Differ For Men And Women

Pinterest announced in late January of 2015 that the gender of the user will influence how Pinterest results are shown to him or her. The visual discovery tool that has been used mostly by women is now able to show results to men that are more relevant and less “womanly.

If you’re a woman that types in the search term, movies into Pinterest search, you may see pins related to Titanic, Frozen, or the Notebook. It seems that the theme of romance movies comes up. But with the new search, men may see movie pins related to Gladiator, Guardians of the Galaxy and Fight Club as the top results.

The Number of Men Using Pinterest Doubled in 2014

Pinterest announced that the number of men using Pinterest doubled in 2014, but this still makes up a minority of users. What’s interesting to note is that there are more men that use Pinterest in the U.S. than read Sports Illustrated and GQ combined.

Late in 2013 I made the prediction that in 2014 there would still be problems trying to get men to jump aboard Pinterest. And the main reason for this is because of the irrelevancy of many search results when men use it.

First time and non frequent users of Pinterest don’t go and follow boards – they use the search box.

And over time if search results don’t bring back what you want, you abandon using the search engine. And Pinterest is a search engine, and in many ways is superior to Google.

If users aren’t able to find what they need they’re going to abandon using search engine. For those of you who remember the days before Google, you will remember how horrible it was using search engines like Lycos.

There’s a lesson to be learned in all of that.

You have to give users  what they want. And that means giving men relevant information as soon as possible. New users are only patient up to a point before they abandon a network or any search engine.

Now with a search engine that provides results based on gender, it’s assumed that men are going to get more relevant search results.

This is good news for both users and for businesses. I truly believe that we’re at a point where more men are going to be using Pinterest as a search engine, but it’s still going to take another two years before it becomes mainstream.

The question is, “How to market to men on Pinterest?” Here are three guidelines.

How Your Business Can Market to Men on Pinterest

If Pinterest wants to be incredibly profitable and wants more advertisers to jump on board, they know that they HAVE to grow the amount of active males users.

With Pinterest being serious about growing their male users, you should strongly consider using Pinterest to grow your business. And here’s how to get started on your Pinterest marketing.

1) See If There’s A Hot Bed of Activity Going On For Your Product or Service

The first thing that you want to do is to see if what you’re selling or something related to what you are selling is already on Pinterest.

To get an idea of what’s popular and whether people are interested in what you have to sell, type in your product in the Pinterest search box. If you happen to sell chairs, then you can see what type of chairs that men are paying attention to on Pinterest.

How Your Gender affects Pinterest search results by @mcngmarketing.  You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blogHere are the first few search results for chairs when using a female user account.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

When looking at Pinterest search results, what you’re looking for is the repin activity regarding this product and the type of photos that are being used. Notice if the pins are just product shots, or products in an environment, or if they’re pins with people using the product.  All those details will matter in trying to grow your Pinterest business with male users.

Pinterest’s job is to provide relevant results. And so they are constantly adjusting search results to match what most people are looking for and clicking on.

For example, when you type in glasses, you’ll notice eye glasses pop up versus drinking glasses for the first few results, and that was decided by users’ actions and engagement with pins.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

If Pinterest finds that people click through on pins related to eye glasses more than pins about drinking glasses, then that’s how they know that they should show eye glasses more often for the search term “glasses.”

When you’re able to see what pins already exist and are already popular, you can start to create pins around the same themes and with some results you’ll notice the same color themes.

2) Used Guided Search for those Gender Keywords

Guided search is a type of search recommendation tool for Pinterest searchers. The goal of Guided Search is to help you find what you’re looking for, or to help you discover what you’re looking for that you’re not aware of.

In the previous picture, you will have noticed words that are above the pins. The tool that recommends those search terms is known as Guided Search.

With the new gender based search results with Pinterest, Guided Search itself also receives a bit of a gender twist.

What’s great for you, as a business, is that you now know what type of words male and female users are searching for and you can start to add those keywords into your pin descriptions.

Go back to the earlier photo and look at the recommended search terms. Now look at the photo below, and notice the Guided Search terms that show up on the tiles for the search term glasses for a female user.  Some of them are the same, while others are quite different.

How Your Gender affects Pinterest search results by @mcngmarketing. You can get more tips about Pinterest marketing at http://www.mcngmarketing.com/blog

In the Pinterest search results for males, you’ll notice that Guided Search recommends the term etching, but with the female search results, it’s not shown in first few results.

If you happen to be targeting males on Pinterest, you now have some insight into the type of search words that they are using to find your products.

3) Use Pinterest Data For Content Creation

What’s I love about this new feature is that Pinterest is giving you a lot of free data. A lot. And you have to take advantage of that, because if you don’t someone else already is. I know, I’ve consulted for some of these businesses that use this technique.

The most popular guided search term associated with glasses, is “For My Shape.” People are genuinely curious to know what type of glasses fit what shape face. And if you run a glass store, and have a blog, then this definitely needs to be one of topics for your blog.

Once that blog has been written, and you’ve created an image for it, post it on Pintrest.

Alisa Meredith and Tina Gammon of Scalable Social Media did this with one of their clients to help him generate hundreds of leads. They created e-books, landing pages, and blog posts based on what was popular on Pinterest to help their client be extremely relevant to his Pinterest audience.

Not Every Search Result is Gender Based on Pinterest

Not every single search is going to bring up results that are different based on your gender. Search terms such as small speakers, and shampoo still show up with the same results.

This doesn’t mean that as a male oriented business that you shouldn’t get started with your products on Pinterest. This is because over time, Pinterest will keep refining their search until they can find that great balance. It never quite ends. The same way that Google will always tweak little things to ensure that search results are more relevant.

If you’re a business owner who sells manly products, I encourage you to go to Pinterest, search up products that you sell and see what’s there, and to at least start a Pinterest account. A good business doesn’t just think about the now, it also thinks about where its future customers are most likely going to be.

Additional Resources About Pinterest Marketing:

4 Tips to Make Your Pins More Searchable on Pinterest

Podcast: Pinterest Search Engine Optimization

The Pinterest SEO Checklist

Podcast: How to Use Pinterest for More Exposure

For more tips to help grow traffic and sales with Pinterest, make sure you subscribe to my newsletter.

How to Advertise on Pinterest

Explore How Pinterest Advertising Works by @mcngmarketing. In this article we explore the two different Pinterest promoted pins, and which one is right for your business.

So you’re interested in learning how to advertise on Pinterest?

Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He’s predicting that advertising spending on the social media site will reach $50 million dollars.  And I predict that the amount of advertising dollars on Pinterest will continue to grow as well. So how do you take advantage of this juggernaut opportunity?

The Tale of Two Promoted Pins

Currently Pinterest offers two types of advertising systems, also known as Promoted Pins.

The first type of Promoted Pin, is known as reservation style Promoted Pin.

This style of Promoted Pin was in beta testing in the later half of 2014, and a few select Pinterest partners, that had millions to spend on advertising, such as the Gap, General Mills and Target were part of this exclusive club.

As of January 1st, 2015, all U.S. based Pinterest advertising partners were allowed access to the reservation style promoted pins.

What’s wonderful about reservation style promoted pins is that these promoted pins can be seen within a user’s board.

For example, Kraft, one of Pinterest’s advertising partners, may want to advertise a new BBQ sauce. They create a pin for it, and using the reservation style promoted pins, the BBQ sauce promoted pin may show up in boards titled, “BBQ Ideas, BBQ Chicken, BBQ Party” and more.

Pinterest announced that reservation based promoted pins were open to “all U.S. based partners.” What this means is this type of advertising is NOT open to everyone, just people who have been established as advertising partners and have a pre established relationship with Pinterest.

These types of promoted pins are charged based on the number of times the promoted pin is shown, also known as CPM (cost per thousand impressions).

In an article written by AdAge, the reported price to become this type of advertising partner requires that your company have at least one million dollars to spend on Pinterest advertising. Now if you don’t have the funds for this type of advertising then the second type of promoted pin is more for you.

Could Promoted Pins be Shown Next to Clicked on Pins?

However, it seems that Pinterest may be changing the way that people see their pins on the desktop version of Pinterest. The picture below hasn’t been rolled out to everybody yet.

With the new version, related pins are shown on the right hand side, which takes away attention from the main pin. This is prime real estate for a Promoted Pin since this is above the fold and doesn’t require scrolling.

How to Advertise on Pinterest by @mcngmarketing

I believe it’s truly something to watch out for in 2015. But if you don’t have millions to spend, but you still want to get in on the action as a small business, then read on my Pinteresting friend.

How Small Businesses can Advertise on Pinterest

Before you start reading everything. I have to make it clear that Pinterest advertising and Promoted Pins in all its glorious forms are only available to U.S. based businesses, so good hearted Canadians like myself who have a Canadian based business, or if you’re like my friend Maarten Boribedi from Spain, well…we’re out of luck.

But if you’re like my friend Jeff Sieh, of the Manly Pinterest Tips show, who happens to be from the U.S. and has access to them, then you’ve got better luck than me.

The second type of Pinterest advertising is known as auction based Promoted Pins or self serving Promoted Pins. These types of pins are based on a bidding system. The more you pay for your advertising, then generally the better the position of where your Promoted Pin will be placed.

These type of ads are based on how much you’re willing to pay for per click, also known as cost per click. You don’t get charged unless someone clicks through to your website.  You don’t get charged based on impressions, nor does Pinterest charge you for repins when it does happen.

If you are a U.S. based business here’s a step by step guideline on how to get started with Pinterest advertising and Promoted Pins.

Step 1: Get Your Pinterest Business Account

First you have to have to have a Pinterest business account. If you have a personal account, all you have to do is switch over to a business one and fill in the new information.

Step 2: Get Approved for Promoted Pins by Pinterest

Once you have a Pinterest business account, what you want to do next is apply to be approved for promoted pins. One of the most common questions I get is how long it takes to get approved.

For some it takes about three weeks (could be shorter), while other businesses never get approved.

If you’ve waited for a while, and haven’t heard anything back from them, then give Pinterest a shout and ask them about the advertising application. This may speed up the process.

Step 3: Create Your Pin for Pinterest Advertising

You can only advertise pins that have already been created onto one of your boards. You cannot custom make a pin exclusively for the use as a Promoted Pin and have it disappear into the night like a Snapchat after the campaign is over. 

Now before creating your pin, you need to ensure you follow Pinterest’s rules for advertising. It seems like a lot, but in reality it’s not too bad.

Some of the rules you need to be aware about are:

  • You’re not allowed to have a call to action button on your pins, such as “Click on this wonderful amazing pin, because it will lead you to Batman’s bat cave.” Not happening.
  • No advertising drugs, booze, guns or porn.

Say No to Drugs!

  • Can’t have more than one hashtag in your Pinterest description, and that hashtag should be related to your brand, not a generic one, like #SocialMedia. (One of my most popular articles on my blog is about best practices with Pinterest hashtags.)
How to do Pinterest Advertising.

Yes, Pinterest only allows up to one hashtag in their promoted pins.

Step 4: Choose the Right Pin to Promote

Once you’ve created your pin, you need to have that pin belong to a board you created. Then you can select that pin to be promoted.

How to Advertise on Pinterest by @mcngmarketing. Discover the two types of Promoted Pins on Pinterest, and which one is right for your business.

Here’s what not to do….

It’s important to ensure that you choose a pin coming from one of your own created boards, not from a group board you joined.

A client I worked with in the past didn’t pay attention and chose one of their pins that happened to be pinned to a group board that he didn’t create. So when his Promoted Pin started getting pinned hundreds of times, it also attracted new followers to the board.

Guess who got the new followers? Unfortunately it wasn’t my client, it was the person who created the group board. Make sure it comes from your Promoted Pin is chosen from your own board because every time that happens I shed a tear in my dreams.

Step 5: Choose Keywords Your Customers are Searching For

Choose the keywords you want to target that customers are searching for.

Pinterest offers some estimated numbers for weekly searches for search terms, but for any search that’s lower than 5,000 then it won’t tell you.

If you don’t have access to the advertising platform, then you won’t have access to the search numbers.

The good thing is that if the search terms you want to advertise for add up to more than 5,000 Pinterest will tell you these estimated numbers.

When I typed in the search term, natural make up, the estimated amount of times it was searched on Pinterest was approximately 10,000+ times each week.  However if you choose more options such as city, device, gender and language then you’ll get a lower number as you’ll see in step 6.

How to Use Pinterest Advertising by @mcngmarketing. Find out the two types of Promoted Pins on Pinterest and which one is right for your business.

However, while some of your promoted pins will show up for searches, you may also find that some of them will be put into specific category feeds. For example if you choose the search term, “coffee table” for your Promoted Pin, the pin may show up in the Home Decor category as well. So along with being shown in search results, Promoted Pins will also be showing up in category feeds on Pinterest.

Nifty Pinterest Tip for Finding Out Estimated Numbers:

When you’re using estimated Pinterest numbers, you’re probably going to run across a lot of searches that are less than 5,000.

The search term, marketing ideas, is searched for less than 5,000 times a week. But I still want to know how many people are searching for it.

How to Advertise on Pinterest by @mcngmarketing.

I will then search for a term that has move than five thousand weekly searches. In this case I decided to use the search term Pinterest fail. The total amount of estimated searches then jumps up to 15,000 plus for both terms, this because you can choose multiple keywords for your promoted pin. There’s no limit to the amount.

From there, I delete the search term “marketing ideas” on the side, and it tells me that the estimated amount of search is 11,000 for the search term Pinterest fail. I then subtract that number from the cumulative total from both terms and I’m left with knowing that the search term marketing ideas has approximately 4,000 weekly searches.

Which means that marketing ideas is searched for approximately 16,000 times a month on Pinterest.

Step 6: Choose Your Location, Language, Device and Gender.

The next part is where you can choose some of the nitty gritty details of who you want to target.

With your promoted pin you can choose which U.S. cities to target (not all are available, but major ones are), which language the Pinterest users have chosen for their account, as well as their device such as iPad, or desktop and their gender as well.

You can also choose the language in which you want to target users. So if a user has their account in Japanese, but living in U.S. you can exclusively target these users.

As you start getting more granular with your details, you will notice that the amount of searches for that search term will decrease.

Step 7: Choose a Max Cost Per Click Budget for Your Promoted Pin

This is where you can bid on how much you want to pay for your clicks. I would advise that as a small business to choose a low CPC. Not too many people are advertising on the site right now, so there isn’t a lot of competition.

Here’s a bonus tip. If you find that you’re not getting results for a CPC, slowly raise the prices of CPC bidding. You may be surprised to find out that just by adding one more cent to your CPC that you may see dramatic results.

Another aspect to keep in mind for these types of promoted pins is that each pin has their own rate for CPC. So if you want a particular Promoted Pin to show up in a more prominent position then you will want to up your bid for that pin.

Ensure that you have the right URL destination. If you want to see how successful a particular pin is at converting to sales, then you may consider using a UTM tracker.

Now if you were hoping that  Promoted Pins to lead back to a landing page that requires a sign up, Pinterest says that’s a big no no, because they want to preserve the user experience and integrity of Pinterest.

How to Advertise on Pinterest by @mcngmarketing.

Step 8: Create Your Pinterest Campaign

When you create your Promoted Pin they must belong to a campaign. A Pinterest advertising campaign should be designed around one particular theme.

So if you’re doing a campaign to promote a specific holiday sale, you may want to name your campaign Valentine’s Day promotion.

Each campaign can have as many promoted pins as you want and you can have several campaigns going at one time if you like.

From there you can set the duration of how long you want your campaign to go or you can let it go for as long as you like.  From there you would be able to choose a daily maximum budget you like to spend. There are no minimums and maximums from what I can see.

And then the Promoted for that campaign needs to be approved by Pinterest, and once it does, then it’s launched and ready for Pinterest users to see.

Oh there’s one thing, you’ve got fill in your billing information and then it’s ready to roll. There’s also some really great analytics that come with Pinterest advertising to help you understand which search terms converted best in terms of clicks, how many repins a particular Promoted Pin received and so forth. I’ll be covering that in my next blog post.

But if you’re more of a visual person and prefer video, Ileane Smith made this great video about Promoted Pins.

Remember how I was talking about my friend Jeff Sieh earlier on the blog? Well he’s launched the Manly Pinterest Tips Podcast, and it’s beyond awesome. Listen to some of his episodes at his website, Manly Pinterest Tips.

Got questions about Pinterest advertising? Leave your questions in the comment section and I’ll answer them the best I can, and to stay up to date about Pinterest, make sure you subscribe to my newsletter.

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10 Ways eHarmony Can Improve their Pinterest Account

10 Ways eHarmony can improve their Pinterest Account by @mcngmarketing.com

My Online Dating Life

I remember  the days before I got engaged, and online dating was still a taboo. Nobody ever wanted to admit that they found a date online, because it meant that you had trouble getting a date in real life and that you were desperate. My first successful date that came from an online service back when I was in my early twenties.

A beautiful, tall girl, who did modelling part time and I met up at a cafe. We had a good first date and I was definitely interested. Except, what I found out after our date wasn’t so great, she was still dating her boyfriend at the time.

They had gone through a rough patch, and she was looking for a way out but wasn’t too sure she was going to leave her relationship.

I really liked her, and it was a hard lesson in reality that taught me not to date people who were not emotionally available. And you shouldn’t either if you’re single.

Fast forward to ten years later, and it’s amazing to see how far online dating has come. It’s part of our mainstream culture, and some of my closest friends and relatives have met their significant others online.

And a big part of why online dating culture is becoming more acceptable, it’s because websites like eHarmony who is showing how their dating and relationship site has resulted in over 600,000 marriages to date.

But that’s not what this article is about, it’s about how successful is the marriage between eHarmony and Pinterest. This is a detailed case study of how the two are getting along.

eHarmony’s Social Media Statistics

The company boasts 31.5 thousand followers on Twitter, 228,000 likes on Facebook, and 2964 followers on Google Plus, so the question is why Pinterest has 1206 followers.

Pinterest tends to have the least amount of followers compared to most of their social networks, after all, Pinterest is still relatively young compared to Facebook, Twitter and Google Plus.

Let’s take a look at what eHarmony is doing well, and then I’ll discuss what marketing tactics and strategies would help improve their website traffic and user sign up.

What does eHarmony Do Well With Their Pinterest Page?

1) They verified their website.

This is vitally important because this offers a sense of legitimacy and authority. Without having your website verified, another user on Pinterest could put down your site, and pretend to be you, and redirect their pins to a scrupulous website that scams people.

Verified account

And as a matter of fact, at the time of this blog post, there actually IS a fake eHarmony site, that lists eharmony.com as its website.

eHarmony Case Study using Pinterest

 

2)      They connected  their Twitter account.

It’s always good to connect your other social networks to help reach more people. Often times people may not consider joining your other social networks until they’re aware of them.

To do that, all you need to do is go to the desktop version of Pinterest, and click on your profile in the top right hand corner, and choose “Settings.” From there scroll down half way and you’ll see the ability to connect your Twitter account.

3) Boards Related to their Themes

eHarmony’s positioning is about using personal data and characteristics to help you find your right partner.

A brand like eHarmony wants to evoke feelings of hope, love and romance, and so they do a good job of having a few board titles that focus on such topics such as their boards “Great Date Ideas,” which is wonderf for search engine friendliness on Pinterest, Wedding Wishes, eHarmony Couples, and Silverscreen Romance to get you thinking about marriage and relationships.

eHarmony Pinterest Case Study

 

4) They Share Other People’s Content

I understand their may be some legal obligations and restrictions regarding pinning other people’s content on Pinterest, but if you want to be a part of a community on Pinterest, you need to share other people’s content.

eHarmony does pin interesting content from Etsy, and that’s a good way of getting the attention of other Pinterest users.

Let’s take a look at what steps can be taken to help improve their Pinterest marketing.

How eHarmony Can Skyrocket Their Pinterest Marketing

1) Consistent Pinning

This is one of the best ways that eHarmony can grow followers. At the time of this writing, their last Pin onto Pinterest was two weeks ago.

Yes, you can get away with pinning every two weeks, but the content would have to be amazing, but marketing isn’t about leaving things to chance. It’s about taking initiative to get people to be interested in your services.

In this case, I would recommend that eHarmony pin more frequently to gain more followers and to reach more single men and single women.

2) Choose Board Covers That are Relevant to Board Names

The tile of their board Love, Love, Love is a great one, because their target users are all about finding love. And making it the first board, is a smart move.

However, my suggestion is to change the board cover so that it reflects more on the theme of love. A cover image of what appears to be a doughnut and coffee are not explanatory of what the board is about, and doesn’t evoke enough curiosity and emotion to make me want to click on it.

It’s important to have a cover image that makes people want to explore your first board. The first board cover and title are prime real estate, and can be seen on every device and app that use Pinterest without the need to scroll down.

eHarmony Pinterest Case Study by @mcngmarketing

I would suggest using a cover photo of a couple kissing each other on their wedding day, or just two couples kissing each other. Since the majority of users on Pinterest in the U.S. are women, this type of picture would be appealing and would have a higher click through rate onto the board than a picture of a doughnut and coffee.

3) Choose Pins that Correspond to the Theme of the Board

Going back to the Love, Love, Love board. The theme of the board is about love, however, one of the deterring factors from getting people to follow that specific board is the lack of a consistent theme for their pins for that board.

I see pins of blueberries, different foods, pets, flowers, flamingos, childhood sisters, and as you’ll see in the bottom this creepy eye pin from Flickr! What does that eyeball have to do with LOVE?????

Get that eye AWAY from me….AHHHh!!! It’s like something from an Alfred Hitchcock movie.

Pinterest Case Study: eHarmony

Pins from boards need to have a consistent theme so that people don’t get confused about what the eHarmony brand is about, nor confused about what the board is about.

4) eHarmony Needs to Move their Most Important Boards to the First Four Positions

Part of the reason why eharmony has such few followers in relation to their other social networks is because many of their first few boards are focused on the wrong themes for the wrong audience.

Board number two and board number three focus on women’s and men’s fashion respectively, but it’s not about what to wear on a date.

The reasoning for keeping your most important boards on top is simple. Most people on Pinterest don’t scroll down to see your other boards. They will look at the first few and make a snap judgement to see if what you have is of any interest, before scrolling down more.

While the desktop version of Pinterest does shows quite a few boards, it’s also important to keep in mind that for a smartphone device the number of boards shown are extremely limited, for example on the Android smartphone, only the first four are shown before scrolling is required and usually the first two are the ones people scan.

For eHarmony, they should move their boards that are related to dating and weddings to the top positions that are relevant to their audience, and move the ones that are least relevant to their audience further down.

Their primary target audience is single, interested in finding love, and being involved in a relationship, it’s not about “Dare to Wear.” While fashion is hot on Pinterest, it’s not the right type of board for this type of company.

These types of boards should be renamed and become a resource of how to dress on a date.

Pinterest CAse Study with eHarmony by @mcngmarketing

5) Have Your Boards Be a Resource to Your Core Audience

The Dare to Wear (Women) and Dare to Wear (Men) boards should be renamed to What to Wear on Dates. The boards focus on daring clothing to wear on dates, but some of the pins are highly impractical for most people to wear or put on for a first or second date.

Some of the clothes they recommend are great, but suggesting that people “dare” themselves to wear this type of makeup on a date seems extreme, and outside the branding of what eHarmony is about.

I would imagine that most data (which is what e Harmony bases their compatibility tests on) would suggest that most single men wouldn’t be impressed with a woman with this type of make up on any date.

eHarmony Pinterest Case by @mcngmarketing

Instead, having a core focus on what women can wear on dates to help boost their attractiveness is vital. Images similar to this one should be the dominant theme.

eHarmony Pinterest Case Study @mcngmarketing

The goal for the board should be to repin resources that are going to be helpful in helping people dress for their dates. This also means using the descriptions in pins to explain why a dress or particular style of clothing may help dress to impress.

The board also contains pins of furniture, which have no relationship to dressing. It’s important to ensure that pins are pinned onto the correct board, and that every month a company like eHarmony check out their main Pinterest boards to ensure that pins that are unrelated are taken out.

6) Avoid Using Horizontal Pins

The Deals and Steals board is a great idea. It’s the board that eHarmony uses to promote special deals and free trials.

What’s great about their pins is that they have a lot color, text is wonderful, and I like the wording “Real Couple” inside their ads.  They are bright vibrant and have very clear text that would be visible on the desktop version of Pinterest.

However, horizontal pins are extremely tiny and get lost in the sea of pins when put next to competitors who have optimized for vertical images.

By using horizontal images, they also lose click throughs to their pins. It’s vital to remember that there many users that use the Pinterest mobile app. For my own audience, 50% of clicks come from a mobile device, which means that I need to ensure my pins are visible on smartphones and tablets. eHarmony also needs to ensure that their pins are optimized for mobile.

Horizontal images can make people squint their eyes, and ignore the pin altogether on smarthphones. Pins need to be vertical to get the best click through rates and to be able to have a chance to grab users’ attention on the Pinterest feed.

eHarmony Pinterest Case Study by @mcngmarketing

 

7) Don’t Use (uncustomized) Url Shorteners

Another big no no would be not to use url generic shorteners. Unfortunately eHarmony used goo.gl to help measure the effectiveness of their Pinterest marketing campaign for driving traffic to their site. However, using shorteners like goo.gl or bit.ly, when they are clicked on is labelled as spam by Pinterest. It will not lead back to the intended website.

A solution to this problem would be to use their full address like the pin on the right hand side in the above pictures. To keep track of the success of the pin a UTM tracking code can be used.

UTM’s were not allowed in the past, but are now allowed on Pinterest. Making it much easier to know the success of a specific Pinterest markeitng campaign.

What does work are customized url shorteners. Those can be put in a pin’s description and will not be flagged as spam. So if your website has one like this ehr.mn/12iAbf8! which is for eHarmony, then it would be clickable in the pin’s description on the desktop version, but would not be labelled as spam.

8) Link Your Uploaded Pins Back to The Site

In the two images above, eHarmony relied on people to click on the pin url in the pin description to help them go back to the website.

However, urls typed in a pin descriptions are not clickable on the mobile apps of Pinterest. And this means that the best way to go to the website is to click on the pins. However with the two pins that were shown, both of them didn’t have a “source url” for their images.

Meaning that there was no way for people who are using the Pintereset mobiles apps to directly visit the site without typing it into their mobile browser. This would result in lost potential traffic.

Always ensure that your uploaded pins have a “source url.” To find out how to do this you can watch the instructional video below.


9 ) eHarmony’s Hashtags on Pinterest Should Change

I would also suggest that eHarmony use a new hashtag for their Pinterest account. This is because the eHarmony hashtag  when clicked on leads to some….well interesting results for their first few pins. Those pins were designed to be more humorous in nature than to promote relationships and eHarmony.

The problem with hashtags is that when they are clicked on, is that they can lead people to different and unwanted results. For example, when I clicked on the hashtag, this pin

The other marketing tactic that e-harmony should avoid is the use of generic hashtags such as #Love. This will take away people who are looking at their Pinterest page on the internet version of Pinterest away from their Pinterest page.

eHarmony should consider creating a new hashtag such as #eHarmonyLove for Pinterest so that it can maintain its brand integrity and maintain its strong positioning.

10) Use Pinnable Images for Featured Blog Post Pictures

We’re living in the age of the visual social media, and having blog post with generic stock photos with text are no longer enough to help a blog post stand out.

A blog post needs a strong headline, along with a great visual that lures a reader into the blog post. Using images like the one in this blog post by eHarmony are nice, but it’s not as powerful as the example image that you’ll see after.

Blog Photo

By creating a vertical style image that contains great headlines, you can help encourage Pinterest traffic back to your site.  Here’s an image that’s about dating. Notice the magazine style cover. This individual pin has been repinned 2,150 times since June of 2014.

You can read about about the article here.

eHarmony Case Study by @mcngmarketing

eHarmony has great content library that helps people have better dates, create better relationships, and be better people.

By taking the extra 10 or 15 minutes to create a customizable and pinnable images for their blog posts, it could potentially drive hundreds of thousands of more new visitors to their site and thousands of more signs up.

The wonderful aspect of eHarmony, is that they have a library of content that appeals to the masses. All that’s needed is for a great pinnable image to give the content even more social media spark.

Conclusion and Final Recommendations for eHarmony

By making those small improvements, I’m sure that eHarmony would get more followers, get more targeted traffic and get more sign ups. And there’s no doubt that there’s a lot of people that would find their service helpful, as many of us feel a call to be with someone truly special in our lives.

I’m lucky to be with a woman who loves me so much that it makes my heart explode. And eHarmony is helping people find that special someone.

However, the main question they need to address is, “How do we use Pinterest to attract our ideal customer?” Once that question is answered, then the boards and the other marketing tactics suggested will fall into place to complete a great marriage between Pinterest and eHarmony.

Here’s one last note. Their sister company eHarmony UK, did an excellent job with their Pinterest page.

Pinterest Case Study: 10 Ways eHarmony can Improve their Pinterest Marketing by @mcngmarketing. Read the full case study at www.MCNGmarketing.com/e-harmony-pinterestcom

5 Tips For Using Pinterest Messaging for Business

5 Helpful Tips for Growing Your Business with Pinterest Messaging. By @mcngmarketing. Read all about it at  http://www.mcngmarketing.com/use-pinterest-messaging-system

It seems like there’s so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest’s messaging system and why is it important for your business? Read on curious pinner!

What Exactly is Pinterest Messaging?

Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest. You do not need to follow them back, as I incorrectly sated in episode 13 of my Pictures to Profits Podcast.

Beyond your followers, you’re also able to message your friends who are on Facebook who have a Pinterest account, as well as people who you follow on Twitter and who follow you back who have their Twitter account connected with their Pinterest account.

Okay…I know that was a mouth full, but now you know the extent of who you can communicate with on Pinterest.

What makes it different from other messaging systems like Twitter’s direct messaging and Facebook’s Messenger, is that the tool is geared towards those who enjoy sharing ideas in a visual manner.  This can help can facilitate complex projects that would be hard to explain through words and is also an excellent tool for those that don’t want to send photo attachments back and forth. Through the messaging system you’re able to share texts, pins, boards, and links.

 

5 Tips to Improve your Pinterest Marketing with Pinterest Messaging.

This allows for easier back and forth communication. In the past, you would send someone a pin through Pinterest or to their e-mail, however, there was no way to privately communicate in a stream line way that kept track of what was happening in the conversation.

The Pinterest messaging system works across all platforms, so you can message people on iOS, Android and desktop versions of Pinterest.

Pinterest Messaging Allows for Group Communication

Unlike Twitter’s direct messaging system, Pinterest’s private messaging system allows for you to have group conversations with up to ten different Pinterest users at one time. This particular feature can be beneficial for projects that require a lot of visual co-ordination among a team.

For example, if there are several people involved in planning a fundraising event, and one of the members found a great idea on Pinterest she wants to share, she now can, and receive feedback from others involved.

Let’s move on to five tips for how businesses can use the Pinterest messaging system.

5 Tips for Using Pinterest Messaging for  Businesses

1) Help VIP Customers or Clients with their Planning

What makes Pinterest messaging so wonderful is that you’re able to streamline all the conversations in one place. With the new messaging system, you’re able to help your customers plan better projects.

Imagine that you’re a wedding co-ordinator and your helping your client plan out how to decorate her reception on Pinterest. Before you had to send pins one by one.  Now you’re able to send her different pins done at different weddings as well as decorations you planned with your previous wedding clients. Your client can then pick and choose which ones work best for her and put them onto her own secret board.

Or in the case that you have a VIP customer who buys a lot of your products, you can send her a pin of a product that she may be interested in and she can now pin that into one of her collections instead of trying to sort through all the hundreds of e-mails she gets a day.

Here’s a Pinterest Intermission:

You’re only able to share pins and boards that are available to the public. So if you have a pin on a secret board, you’re not able to send nor drag that pin into the Pinterest messaging system.

However, once a pin has been sent to a user, she can choose to put that pin onto one of her secret boards. Let’s get back to our regular programming shall we?

2) Develop Better Relationships with Your Followers

I enjoy commenting on Pinterest, but one of the major challenges is that when I do comment on someone’s pin, and he happens to be using a smartphone, the comment that I’ve left behind is barely noticed. The reason this happens is because the notification looks like any other notification whether someone repins or like one of their pins.

It’s only on the iPad or desktop version do people see a preview of the comment. What this means is that if you are trying to engage with your fans on comments, they’re probably not going to take notice.

However, if you are looking to develop better relationships with one of your followers on Pinterest, the Pinterest messaging system can allow you start that conversation back and forth.

One of the aspects of the Pinterest messaging system I like, is that I can drag a particular pin into the conversation and mention how much I enjoyed this pin he posted. It’s hard to comment on an old tweet from 5 months ago, but you can still message someone about their pin that he posted from five months ago.

Here’s an example of SociallyApt and myself having a conversation on Pinterest messaging. She sent me her compliments about my 31 Days to a Better Pinterest Page board. 

Pinterest Messaging System

This can be especially helpful in starting relationships with influencers who follow your Pinterest account.

3) Create Group Boards with More Ease with the Right People

Inviting other users to group boards was a bit of a hassle, because you may have wanted to invite someone who you thought would make a good contributor, but there was no way to directly message her to explain why you want to invite that person to your group board.

Sending users group invite that shows up at the top of their feed without proper explanation is always a little weird.

Now with the Pinterest messaging system, you’re able to message your followers and tell them, “Hey I noticed we create pins that have the same theme, would you be interested in joining a group board about XYX?”

This way you’re attracting the right people to join your group board and you’re not blind siding them with an unexpected invite.

4) Reward Your Most Engaged Pinterest Followers

One of the best things about the Pinterest messaging system is that you’re able to communicate with engaged loyal followers. Let’s say you have someone that has been pinning a lot of your content, and is responsible for driving quite a bit of traffic to your retail site.

Now, with the new messaging capabilities,  you’re able to message the follower and say , “Hey, thanks so much for always repinning our products. We want to send you a coupon code for your loyalty. Upon check out, use the coupon code within the next two weeks, and you’ll receive 20% off the order. Thanks again for all your support.”

Or if you have the marketing budget, imagine sending them a free gift for those that have truly been engaged with your content. Imagine the word of mouth marketing that could generate.

Let’s be honest, we love brands that appreciate us for what we do! 

5) Get Feedback from Your Pinterest Followers

Chances are it’s going to be difficult to be able to contact many of your Pinterest followers directly through e-mail, however, with the new Pinterest messaging system you’re able to send your followers messages and ask them questions.

Since every social network operates a little bit differently from the others, you’re able to to send surveys or questionnaires to people who specifically are following you and are using the Pinterest platform.

This will help give you insight into how your followers are interacting with your Pinterest page.

Those are five tips on how businesses can use the Pinterest messaging system for their business. If you’ve got a creative idea on how businesses can use the Pinterest messaging app, it would be fantastic to read about it. Drop me a line in the comments section, and share.

Additional Resource:

Curious to know how you can re arrange your pins in a board? That’s what I did for my 31 Days to a Better Pinterest Page board to organize it from day 1 to day 31. Learn how to rearrange your pins within your boards. 

7 Costly Mistakes Businesses Make on Pinterest (P2P Episode 16)

@scalablesocial shares with us 7 costly mistakes that  businesses make on Pinterest, and find out how to use Pinterest to generate more leads quickly.

Welcome to episode 16 of the Pictures to Profits Podcast, in this podcast I’ll be interviewing Alisa Meredith, and she’s going to be sharing with us 7 costly mistakes that business make on Pinterest.

Alisa Meredith is the senior inboud marketer at Scalable Social Media, and is the Pinterest Fanatic at OverGo Studio, and she’s big fan of Canva, and is in love with Pinterest. The podcast is based on her article 10 Reasons You’re Missing the Boat with Pinterest.

Costly Pinterest Mistake # 1: Too Much About Your Business

Making your Pinterest page all about your business. While this might seem like a good idea, it’s important to be able to have a Pinterest page that shares other pinners content. By sharing content that’s a resource to your audience, you’re able to gain more followers and become a valuable resource to your audience.

Costly Pinterest Mistake # 2: Your Business is Getting TOO Personal

Don’t get TOO personal. When you’re a business it’s important to remember that you are a business. You want to ensure you’re not posting pins that may offend your audience, or may confuse about how certain pins are related to the business.

If you are representing a business, and you want to pin more personal topics like recipes and home ideas (and these are not your business) then start a personal account for yourself and go nuts.

Alisa states that if you are a solopreneur, then it’s okay to mix who you are with what your business is about as this can help show off more of your personality.

Costly Pinterest Mistake # 3: Not Taking Care of Basic Housekeeping

It’s important to take care of the basics when it comes to your Pinterest marketing. This means ensuring that you’ve

Costly Pinterest Mistake #4: Overlooking What’s Needed for Your Business Account

Alisa also talks about overlooking the obvious when it comes to Pinterest marketing. This means that you need to verify your account and switching it over to a business account so you’ll have access to the New Pinterest analytics.

This also means taking the time to fill out your Pinterest profile, and to fill in  your board descriptions.

The new analytics from Pinterest provides wonderful data about how your Pinterest profile is doing, what the gender breakdown of your users are, and the top performing pins that are generating traffic to your site.

Also ensure that you fill out your Pinterest profile fully. People want to know who you are.

Costly Pinterest Mistake # 5: Why Won’t You Let me Pin From Your Website?

This is when businesses don’t invite great pinning. A business needs to make it as easy as possible for people to pin from their website, this means having a pin it button on your website, and to ensure that your business also has a pinnable image.

Costly Pinterest Mistake # 6: Ignoring Pinterest for Lead Generation

A big mistake that businesses make is to assume that Pinterest is not good for lead generation. She shares with us how Pinterest became the number one lead generator for her client by doing the following:

  • Used a variety of images as pins to lure leads to a landing page
  • Posting the pins on a variety of relevant boards and different times
  • Using group boards to help raise the exposure of the pins
  • Created different pins that focused on a different topics (eg. If there was a book about 7 smoothie recipes, she would create a different pin for each recipe.

Costly Pinterest Mistake #7: Using Boring Alt Text for Your Images

This mistake can easily be overlooked if you’re not careful and that’s not having a pinnable description in the alt text.

This is because for most pin it buttons, the alt text is used as the default description in the pin. Alisa suggests that you add the following for your alt descriptions

  • A great pinnable description that will make people either share, or click on the pin
  • Your Pinterst username such as @scalablesocial (this is what comes after www.pinterest.com/username, and the username is case sensitive).
  • Including your website, or a specific url you want to redirect people to.

Alisa Meredith

Links and Resources

10 Reasons You’re Missing the Boat with Pinterest

Alisa Meredith’s Twitter Account 

Manly Pinterest Tips (To Pin or Not to Pin)

Scalable Social Media

Scalable Social Media On Pinterest

OverGo Studio on Pinterest
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
How to Gain 28,000 Followers and Drive Traffic with Pinterest

Top Ten Tools to Elevate Your Pinterest Marketing (P2P Episode 15)

Pictures to Profits Podcast 15: Top Ten Tools to Elevate Your Pinterest Marketing for Small Businesses by @mcngmarketing.

I hope you’ve had a fantastic summer so far as it seems to be winding down. It just seems that time has really flown by and that there’s still so much to do. The good thing is that there are excellent tools that make our daily lives so much easier. In episode 15 of the Pictures to Profits Podcast, I share with you ten Pinterest tools and resources to help rock your Pinterest marketing and make your life a little bit easier.

Whether you’re looking to grow your  Pinterest followers, or looking for a way to rearrange your beautiful pins on your Pinterest boards, there’s bound to be at least one tool that you’re going to fall in love with that’s mentioned in the podcast.

For me a tool that I love to use to check out the competition, in terms of repins on Pinterest, is BuzzSumo.com. Amazingly simple but will offer you insight about social shares that no other tool can.

If there’s a favorite Pinterest tool that you enjoy using, please share it in the comments of the blog section.

Links and Resources:

Pin4Ever.com
Tailwind (Pinterest Analytics)
Rafflecopter
BuzzSumo
Viralwoot
Picmonkey
Canva
Ahalogy
PinGroupie
GifMaker.me

hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
How to Gain 28,000 Followers and Drive Traffic with Pinterest

How to Find and Join a Group Board on Pinterest

For day 28 of the 31 days to a better Pinterest page is to explore and find a group board to join. Written by @mcngmarketing #PintalysisAcademy

Welcome to day 28 of the 31 Days to a Better Pinterest Page challenge.  For day 28 it’s all about joining a group board on Pinterest.

Unlike Twitter, or Facebook where identities are not able to contribute to single stream, Pinterest is truly amazing in this manner. Pinterest boards can be created where multiple Pinterest users can contribute to the board.

Some of these group boards have tens of thousands of followers. For example Melissa Taylor’s group board about Pinterest Savvy has close 50,000 followers. I would definitely say that’s a fair number of followers.

But I should caution, that that’s not a typical number of followers for most group boards.

How to Join Group Boards on Pinterest

What are the benefits of joining a group board?

The major benefit of joining a group board is exposure of your pins.

If you’re starting off with Pinterest and one of your major objectives is to drive more traffic to your site, then group boards are a magnificent way to go to help you achieve that goal. The reason why this is so effective is because your pins are exposed to a larger audience.

Pins that are shown to 100 followers won’t get the same exposure as one with 2000 followers. To build your own account to 2000 followers could take months. So being part of a group board is a real time saver for new users of Pinterest.

Could you imagine the idea of a Twitter group that exposed you to 20,000 people? That would be insane.

A second benefit of group board is that they can help grow your followers more quickly. 

Over time as you start to post content onto the group board, other people who follow the page will also start seeing your pins. If you become a regular, and you’re providing great pinnable content, some of yours, and some from other people, other followers will take notice, and will be curious to know more about your Pinterest account.

The important aspect is to make sure that you are participating in the community on a regular basis. If you only pin once, then your pin might get the exposure, but you won’t be able to grow followers through the group board.

Where do I find Group Boards on Pinterest?

Finding group boards used to be a headache, but it’s so much easier now. Thanks to the website PinGroupie.com can help you find group boards based on keywords in the description or in the title.

How to Join Group Boards on Pinterest

You will also be able to search for group boards based on the number of followers, the number of repins, number of contributors and so much more.

If you’re hardcore, and you want to find out the engagement levels of the actual group board, then take the number of repins that a group board has and divide that by the number of followers, and you’ll know if the group board is quite active.

However you’re only able to search for group boards that have more than 250 followers, 5 or more contributors and at least 50 pins.

How to Join a Group Board on Pinterest

Method 1: Get to know the creator of the group board. 

The best way to get invited to a group board is to get to know the creator of the group board. Start to pin a few of their pins, and make comments on their pins. By starting that relationship it makes it much easier to get invited.

If that founder of the group board has a blog, then go visit their blog and leave comments on there. This way she will remember you even more.

You can also see if she has an e-mail address in the board description that you can send a message to. Most group founders are weary of spam, and don’t want to have someone come in and not be focussed and contributing member, so ensure you give a good reason why you would like to join.

To identify who the founder of the board is all you need to do is look to the very far left icon. This is the user who is the founder.


How to Join a Pinterest Group board by @mcngmarketing.

Method 2: Some group boards will have an invitation method listed in the description

Some group boards will have a way for you to be invited to a group board. This may be in the form of an e-mail or users may request that you leave your request on one of their pins.

Remember to be courteous about your request and to offer a reason why you want to join.  Many good group boards are protective of who they invite. And remember they took a lot of time to build up that community, so the least you can do is ask politely and leave a reason why you’re interested in joining.

The easiest way to find out which group boards have their invite instructions in their board descriptions head on over to PinGroupie.com and then hover over the description.

This way you can check if there’s a way to contact the group founder quickly and easily without visiting each group board on Pinterest.

Method 3: Get Invited By Another Member

Technically you can get invited to a group board by another member of that group board. This means if a friend of yours is a member, she can invite you in.

However some group boards don’t permit this, and you can get kicked out for violating the rules. Ensure that whomever you do invite is credible and someone you can vouch for. Your trust is on the line. And when in doubt, double check with the founder of the group board to see if it’s okay to invite others.

A Positive Alternative to Finding Group Boards to Join

Can’t find a group board that’s right for you?

You can always start your own group board. All it takes is that you invite someone who you follow and also follows at least one of your boards.

With the Pinterest messaging system, you can now send that user a message explaining to them that you would like to invite him to the group board and why, and see if he would be interested in joining.

Before, people would naturally get invited, but without a clear explanation of why, it makes rejecting

The main benefit of starting your own group board is that any person that follows that particular group board becomes your follower.

Day 28 Actionable Step:

Go to the website www.PinGroupie.com, search for group boards that are related to your industry. Always make sure you go and check the group board first to ensure it’s not filled with spam.

It’s not uncommon that people who have started group boards abandon them because they no longer use Pinterest.

Narrow it down to three group boards your interested in joining, and try to contact the group board owner.

Additional Resource:

Looking for a program to create quotes quickly and easily on Pinterest? Check out Recitethis.com 

Want to learn more about how to boost revenue, and grow your followers on Pinterest? Then join the Pintalysis Online Academy. This is the ultimate Pinterest marketing course for small business owners and marketers.  

What makes this course different is that it’s updated on a regular basis and offers lifetime access. 

Don’t delay, enroll today. 

Add a Pin it Button to Your Blog or E-commerce Site

Day 15 of 31 Days to a Better Pinterest Page. On Day 15, it's all about finding the right Pin it button for your blog or e-commerce site. #PintalysisAcademy

Welcome to day 15 of the 31 Days to a Better Pinterest Page.  Thanks so much for joining me on this journey as I’m just a little under than half way there.

For day 15, I’m going to be writing about adding a pin it button to your website to make it easier for your readers and your customers to pin content to their Pinterest page.  While there are many users who use Pinterest’s bookmarklet tool, there are many others who don’t have it, or may be using Pinterest on another computer while they scan through your website.

This is why it’s vital to make it as easy as possible for people to pin from your website.

According to Shareaholic, Pinterest drives more referral traffic to online publishers than Linkedin, Twitter and Reddit combine. That’s quite amazing considering that the number of users on Pinterest dwarfs those on Twitter, Reddit and Linkedin.

In article reported by Piquora, it stated that 50% of social sharing on an iPad happened with Pinterest.

This is why having a Pinterest social sharing button can help elevate your website’s traffic to the next level.

Check out What Other People Have Pinned from Your Website

As a matter of fact, there may be  a lot of people who are already pinning content from your site who you may not be aware of. Type in www.pinterest.com/source/(yourwebsite.com) and see what the results are.

Concerns over Copyright

The biggest concerns will be copyright infringement. This is why even though many businesses and professional blogs understand the power of Pinterest, they know that there are pictures that do not have the right to be on any other network. This is common with agreements when paying for stock images.

However, if you own the copyright to your photos or are using photos where permission is given freely to distribute the photos and use for commercial purposes, then there’s no reason why you shouldn’t have a Pinterest share button for your website.

Adding a Pin it Button to Your E-commerce Platforms

Adding  a Pin it buton to your commerce platform can be as easy as eating apple pie, or may need the help of a developer to help implement a social sharing button site wide depending on the actual platform itself.

For example, if you have an Etsy shop, Etsy does the hardwork for you and has a social sharing button. Here’s an example from Julie’s Elegant Crafts. 

Etsy Pin it Button

With Shopify you’re able to download an app, like Shop Connection.  It’s has a five star rating on Shopify and has 92 reviews. It allows for Shopify owners to add sharing buttons to their site at $9.99 per month.

The other Shopify app that has received positive reviews is the Beetailer Social Widget. It’s free to use, and has received a 4.5 star rating based on 67 reviews.

If you’ve got some money  to spend and are looking for a robust social analytics system that allows you to keep track of the number of social interactions and how they result in sales, you may consider looking at AddShoppers.

They produce a plugins and extensions for a variety of different social networks, and even have a social sharing incentive button where shoppers are able to get discounts for sharing.

But here’s an example of site that is using AddShoppers.

http://www.mountainkhakis.com/products/women/outerwear/ws-americana-jacket.cfm

One of the features that Addshoppers has that I really adore from a customer side is their social sharing widget that offers discounts. I ended up socially sharing this jacket, and received $5 dollars off. How cool was that? I wish more e-commerce platforms would do that.

Sometimes it’s not the amount of discount that matters, but being recognized for socially sharing does.

Here’s an example of the coupon that pops up after social sharing on Pinterest occurred.

AddShoppers pop up example of a discount.

Adding a Pin it Button for Your Website

There are A LOT of different social sharing buttons out there. Popular platforms that include the Pinterest sharing button on the sides include AddThis and Sharethis button. For my site, I have included AddThis buttons which show up at the very top.

The beef I have with Addthis button is that they don’t show off the number of repins that I’ve received. The number of shares can play a role in the credibility of my content and acts as a social proof.

There is also the jQuery Pin It Button for Images, a plugin available for self hosted Worpdress, which is what Social Media Examiner users, which pops up when a mouse hovers over them.

j Query Pinterest Plugin

I personally use a Premium plugin created by Chris Gutherine, known as the Pin Button Attraction. (Affiliate Link)

This allows me to create a Pin it button that shows up on the top right hand corner of any image I choose in my WordPress site, as well as shows the number of repins that the site has received.

One of the features I like about this is that the pin button is mobile friendly for sharing. Unlike a hover button which would require a mouse to hover over it, tablet and mobile phone users won’t be able to do that, and therefore relying on a hover button for sharing on these devices may are not effective.

I find that if you have a set of social sharing buttons that you’re fond of and just want to add the feature then this is a great plugin.

However, if you’re looking for a premium plugin that has more features and allows you to choose the primary image then the Pinterest “Pin it” button is an excellent choice. It allows you to choose the image you want people to pin, as well as creating customized hover buttons if you would like.

This is a great plugin for people who want to create a horizontal featured image for their WordPress blog, but will have a customized long image show up when people use that particular pin it button.

For sites like Wix and Blogger, they both have Pinterest social sharing buttons integrated into their platforms now.

Day 15 Actionable Step:

If you website does not have a Pinterest sharing button, take action to explore the different options that would work best for site. Don’t hesitate to add one, because you never know who’s going to reshare your content!

Additional Resource:

Curious to know the pin count is for a specific blog post or site. You can check your stats on PinPlugins.com 

Do you have a favourite Pin it button? Please share it in the comments for others.

How to Promote Your Small Business on Pinterest (P2P Episode 14)

Welcome to episode 14 of the Pictures to Profits Podcast. On this episode of Pictures to Profits, Anna Vanlandingham, the Pinterest Pro, is going to share tips about how small businesses can use Pinterest for their marketing. As an added bonus, she’ll also be talking about how she’s using Pinterest to help launch an up and coming movie, High Strung.

How Small Businesses Can Use Pinterest. On this episode of Pictures to Profits Podcast I'm joined by Anna Vanlandingham, and we're talking about Pinterest messaging, guided search and how she's using Pinterest to promote a movie.

Anna also discuss the state of Pinterest in Orlando, and Vancouver, and whether businesses are warming up to the idea of using Pinterest for their marketing. Great insights for other marketers.

In episode 14, we’ll be talking about

  • How to use Pinterest for small businesses.
  • What type of businesses should be using Pinterest.
  • How Anna is using Pinterest to promote the movie High Strung.
  • Pinterest messaging system and what that means for businesses.
  • Guided search and it’s implications for businesses.

Anna Vanlandingham

Links and Resources:

Anna Vanlandingham’s Pinterest Page

Anna Vanlandingham’s Facebook Page

Anna Vanlandingham on Twitter

Pinterest Messaging

Pinterest Guided Search
Pictures to Profits on Itunes hear us on Stitcher Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Optimize Your Pinterest Profile Name for Search

Optimize Your Pinterest Profile - Day 4 of 31 Days to a Better Pinterest Page with Vincent Ng. #PintalysisAcademy

Welcome to day 4 of the 31 Days to a Better Pinterest Page, I’m hoping that the tips I’ve provided so far have been helpful, and for those that are joining the project, welcome aboard.

It’s been very busy for me, as I have just moved into my new place, and I’ve started unpacking. Living with the woman of my dreams so far has been okay, but I know that every day we have to continue to work at our relationship, and it’s those incremental improvements we make in our daily lives that makes our relationship amazing.

For day 4,, I’m going to show you another incremental step you can take. I’m going to show you how to optimize your Pinterest profile name for pinner search and for Google as well.

I’ll assume that you have business account with Pinterest, if not, then you can get all the details of getting one from my day 1 blog post.

With a business account you can technically make the name of your Pinterest account as long as you want. Because of this, there’s one major advantage for businesses. It’s the ability to put in multiple keywords in your Pinterest profile name.

Add Keywords That Will Help Your Customers Find You

I have two accounts on Pinterest. One for business that focuses on MCNG marketing. And then there’s one I personally use that to post up pins about comics, love and travel.  When MCNG Marketing first started out, it was with a partner of mine, so I kept the account more professional, and didn’t put my personal name in the MCNG Marketing profile name.

I started noticing that a few influential users on Pinterest started to follow my personal account. At first I wasn’t too sure why, and then I realized that people were searching me up by my personal name and not my business name.

This will tend to happen when a personal brand is much stronger than a company brand. This is the case for marketers like Seth Godin, or Gary Vaynerchuk.

And in order to make it as easy as possible for others to find my business Pinterest account, I changed my business name to have:

1)      My business name in it so that people could find me for that search term.

2)      My personal name, since I’m solopreneur.

3)      A keyword that potential customers may be looking for

Now I’m not suggesting that you have to follow that formula.  There are advantages and disadvantages to that. By having keywords in your profile name it can help with the Pinterest search results  under pinners.

For example, I typed in Galveston Wedding Planner, and only one result showed up. It was from Moments Event Planning and Design. Based on this search result you can’t see the keyword Galveston Wedding Planner, until you click on the result.

Galveston Search

It’s only then do you begin to see why their company ranked for that particular search term under pinners. It’s because they put it right after their business name.  By doing this, people are able to search for them on Pinterest by both their company name, and by a search term, even though we may not be able to view the full name, Pinterest can still recognize it. Pretty neat huh?

Galveston Pinterest Profile.

The iPad Pinner Search Does and Doesn’t Work the Same as Others

Where this becomes disadvantageous at times is the iPad version of Pinterest. If you start typing and you don’t push the search function right away on the iPad, the iPad app will auto-generate results. It ranks Pinterest accounts you follow higher.

For me when I start to type in the word Julie in search on the iPad app, and I wait for the auto-generated results to show, my friend Julie Grandbois from Julie’s Elegant Crafts shows up first.

In order to see the same Pinterest search results as the desktop or android version you would need to click on the “See all (search term)” that’s right next to pinners on the iPad app.

Another interesting feature of the iPad, is that users who don’t wait for the auto-generated results will be taken to pin search by default.

I wouldn’t suggest changing your strategy just because of the iPad aap, but it’s something to keep in mind.

Pinterest has a variety of different search engines, and they operate differently depending on the device and user’s experience.

Give Your Pinterest Profile Description some Zest

Think of your Pinterest profile description as your greeting, and your first impression. What do you want people to know about you.  This is also a great place to add additional keywords, fill in information about your business, and what your Pinterest account is about.

You’re allowed up to 200 characters for your Pinterest profile, and you should take full advantage of this.  Chances are with Pinterest, you’re going to reach a whole new audience, so don’t assume that people know what your business is about, unless you have an extremely strong and valuable brand like Starbucks or Tiffany’s.
Cassie Kifer | Ever in Transit's Pinterest profile page.

Cassie Kifer, who writes at Ever in Transit, has a friendly and personal approach to her profile description. I know exactly what she’s about, and what to expect from her Pinterest profile.

A Keyword Optimized Pinterest Profile can Help with SEO

One of the great benefits of having an active Pinterest account and a relatively low competitive search term is that it can help you land on the first page of Google search results more easily than if you tried with a website.

Moments Event Planning and Design added the keywords, Galveston Wedding Planner into their profile name. By doing so it helped rank their Pinterest page as number 5 for my search for the term Galveston Wedding Planner.

Galveston Wedding Planner Google Search Result

Not only will an optimized keyword profile help with you Pinterest results, it can help customers find you on Google as well.

Day 4: Actionable Step

Take the time to look over your Pinterest account name and see if there are any keywords that you can add to your Pinterest account. My suggestion is to have at least two search terms that you want your Pinterest account to be found for.

You can also add a third keyword into your profile if you feel it’s appropriate.

Additional Resource:

Looking for some powerhouse tips to help grow your business blog with Pinterest? Check out  40+ Smart Ways to Grow Your Blog With Pinterest. 

Are there any tips and tricks about Pinterest that you would like to share? Don’t hog it all up like it’s the last bottle of water on a deserted island, share it in the comments!