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8 Tips For Marketing Your App on Pinterest

8 Tips for Marketing Your App on Pinterest by @mcngmarketing. I reveal how you can get more downloads for your app within Pinterest.

Pinterest announced a partnership with Apple that allows pinners to directly install iOS apps from pins within the Pinterest app from their iPad or iPhone. These new type of pins, referred to as app Pins, will only show up on iOS Pinterest apps. The app pins will have a blue “install” button next to the Pin it button on the top right hand corner as seen in the embedded tweet below.

Will Pinterest Change the Way People Discover and Search For Apps?

One of the biggest challenges that app developers face is having their apps discovered among the millions of apps that are available. There have been a few startups and sites that have tried to make app discovery by search much easier, but it seems that there isn’t a dominant go to tool for that.

When you think of doing a search on the Internet, you most likely think of using Google. But if I asked ten different people to name me the number one app search engine, they probably would have trouble.

With Pinterest that could all change. Users may be able to discover apps while scanning or searching Pinterest. Over time (I would say in a period of 2-3 years) people will start to type in search terms such as “Health App” in the Pinterest search box to help them discover new and amazing apps.

This is exciting news for apps and startups who are looking to expand their reach and grab a whole new audience, especially if you don’t have millions of dollars to spend on marketing and advertising. This means that Pinterest has the potential to be the go to place to discover apps.

This means apps and mobile games need to be ready to use Pinterest as part of their marketing. So how do you market your app on Pinterest? Here are 8 tips to help you out.

How to Market and Get Your App Discovered on Pinterest

1) Create Beautiful and Pinnable Images

Melissa Megginson, the Marketing Manager at Tailwind, a Pinterest analytics company, offers this advice:

“If I were to give just one piece of advice to app developers, it would be to invest in crafting beautiful, pinnable images to boost with promoted pins.

“You can pour as much time and money as you’d like into Pinterest, but if your images aren’t eye-catching enough you won’t gain any traction.

“There are great free tools like Canva and Unsplash (an amazing free stock photo site) that can help make even the most design-challenged a pin creating machine.”

Creating a pinnable image means creating a pin that people want to click through and repin. This is the first step to getting your app pin to go viral.

Pinterest now allows you to directly download apps within their Pinterest app on iPhone and iPad.

2) Use Promoted Pins

As mentioned earlier by Melissa, you should strongly consider using promoted pins to advertise your app.

Promoted pins is one of the ways that you can advertise on Pinterest.  You choose a particular pin you want to promote, choose the keywords that you want the promote pin to show up for, and then choose how much you want to spend for the campaign.

Promoted pins charge based ont he number of clikc throughs to your website, and repins are free of charge.

You can decide the maximum price you want to pay for each click, and the daily budget set for the advertising campaign.

Let’s say you an app like the one from Hip2Save.com, which is all about finding the best deals and coupons.

hip2save coupon

You can create a pin, have it promoted for search terms like coupon app, or couponing. With promoted pins you can also target users who are exclusively on the iPad and iPhone ensuring that the people who see your app pins are the only ones that will have the option to directly download your app. .

In order to have promoted pins for your Pinterest account you need to have a business account and apply for promoted pins. For the moment, only U.S. based businesses are allowed to use promoted pins.

(You can’t see me right now, but I have my sad face on because I’m Canadian, so I can’t use promoted pins for my own business. I have in other countries who feel the same way.)

Here’s a video by Ileane Smith from BasicBlogTips.com that goes into detail about promoted pins.

3) Don’t Just Pin Your App. Create a Lifestyle Around It.

Kelly Lieberman, the host of #PinChat, that takes place on Twitter on Wednesdays at 6pm (PT), offers this advice for app startups:
“Pin images and content that relate to the overall lifestyle associated with using the app. Inspire, inform, and be helpful.

“Here is an example of an app that is doing all of this http://www.pinterest.com/myfitnesspal/ MyFitnessPal.

If you’re hoping that your app is going to skyrocket just because you pinned it, guess again. Creating a Pinterest account means being a resource to your followers and pinning what’s interesting, educational and entertaining for them. It’s not just all about your app.

If your followers feel that you’re helping them then they will be more interested in downloading your app.

4) Hire an Influencer to Curate a Board For You About Your App

One of the ways to get your app out in the open on Pinterest is to hire a Pinterest influencer to help curate a Pinterest board.

For example if you happen to launching an educational mobile game that’s for children, you may want to pair up with an influential pinner in the parenting or educational space. The influencer can create the board and add educational pins to the board and include app pins for download.

However, Pinterest’s terms of service dictates that people cannot be paid to pin specific pins. So make sure you play nice with Pinterest.

5) Link Your App Pin Back to App Store

When you create your app pin, ensure that you have it linked back to your app download page.

To do that, go to the desktop version of Pinterest and click on the pencil icon when you hover over a pin.

A box will pop up, and there’s a place near the bottom that reads “Source.” In that box you can add your download link for your app.

How to Edit The Source of a Pin on Pinterest

With any pin that you've pinned on Pinterest, you're able to change the source url.

6) Create a Lot of Different Images for Your App

One of the most beautiful aspects about Pinterest is that you can create many different visuals for your app. Think of all the images that would relate to your app and have some of them link back to your download page on iTunes.

The more images that you can create around your app, the more chances of it being discovered by a user.

7) Use Reviews and Testimonials

Do you have some great reviews for your app on iTunes? Why not create pins that show off those wonderful testimonials and have those link back to your iTunes download page.

Here’s a pin that’s a testimonial for the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. You can do the same for your app. As a matter of fact, Peg has a whole board that’s dedicated to awesome reviews for the book she co-authored. I would suggest you do the same for your mobile app or game.

Add testomials about your app to your Pinterest account.

8) Use Keywords

If you want your app to be discovered, you have to put keywords in your pin descriptions.  To get an idea of what keywords your potential app users are search for, go to the Pinterest search bar on the desktop version of Pinterest and start typing in keywords you believe people are searching for. When you start typing, you will start to see auto suggestions that could be of help.

A little bit of information can go a long way. By adding keywords into a client’s pin description I was able to get the pin 4500 repins and over 200,000 monthly impressions. My little secret – I made sure that the pin contained more than one keyword, and so it ended up showing on the top of the results for two words.

Search Box on Pinterest1

Another way to find out what type of words your audience is searching for on Pinterest is to use Guided Search. Guided Search terms are suggestions that show up on tiles just below the main search box after you’ve typed in a search term.  This will tell you words that people are typing that are associated with your search term.

Let’s say you have an app that’s focused on the city of Vancouver. Other terms that are also associated with it include, Island, BC, and Canucks. These are keywords you may want to include in your pin descriptions assuming they are relevant.

Guided Search on Pinterest

Good Advice…

And as a final word, here’s some helpful advice from Azure Collier from Constant Contact that’s good advice, not just for apps, but for all businesses using Pinterest.

“If you want to use Pinterest for marketing, make sure that the content you share connects to a business goal and helps to increase branding and awareness.

“Pin content that makes it easy for people to purchase your product and drive business. But don’t just sell on Pinterest. Become an information hub of created and curated content.

“Share your expertise by pinning tips, facts, stats, your blog posts, your infographics, helpful information from your website, and your videos. Curate content from other sources that’s useful for your followers and reflects their lifestyle in relation to your brand. When you strike the right balance of content, you’ll grow your Pinterest followers and your business.”

A big thank you to our contributors fort their advice:

Melissa Megginson:

Melissa Megginson is the Marketing Manager at Tailwind, a platform that helps you schedule pins and provides Pinterest analytics.

If you happen to be heading to Social Media Marketing World 2015, make sure you drop by and say hi to her. Tell her Vincent sent you!

Feel free to test out their scheduling tool for free at Tailwindapp.com.

Kelly Lieberman:

Kelly Lieberman is the host of #PinChat on Twitter, a Twitter chat that covers a different Pinterest topic every week on Wednesdays at 6 PM (PT) and 9 PM (ET). You’ll often run into other Pinterest enthusiasts in the chat such as Jeff Sieh of the Manly Pinterest Tips Show or Kim Vij from the Educator’s Spin on it.

Kelly also runs the BEST DAMN Facebook group, PinChat, but you should join one of her #PinChats on Twitter before joining the Facebook group.

You can find Kelly on Twitter @Tribe2point0.

Azure Collier:

Azure Collier Azure Collier is a Social Media Content Manager at Constant Contact, where she develops content for the company’s Pinterest and Instagram channels, creates and presents webinars on social media and email marketing best practices, and writes for the Constant Contact blog. Follow her on Twitter at @azurecollier.

7 Tools and Tips to Promote Your Pins on Social Networks (P2P Episode 18)

7 Tips and Tools to Help Promote Your Pins on Social Networks by @mcngmarketing.  To find out more, visit MCNGMarketing.com/episode18

Welcome to episode 18 of the Pictures to Profits Podcast, where I will be talking about 7 tips and tools on how to promote your Pinterest page and pins onto other social networks like Twitter, Facebook, Google Plus and Instagram.

7 Tips and Tools for Promoting Your Pins on Social Networks

Tip #1: Hootlet Chrome Extension

Unfortunately Pinterest took out their tweet button on the desktop version of Pinterest. Fortunately if you use Hootsuite, you can schedule your pins with the Hootlet tool.

Once the extension has been installed on Chrome, you’re able to hover over a pin and use the Hootlet tool for scheduling that will appear on the top right hand corner. You can also use it to schedule Flickr images, YouTube videos and more.

Resource: Hootlet Chrome Extension

Tip #2: The Buffer App Chrome Extension

If you’re a fan of Buffer for scheduling your tweets, then you’ll love their Chrome extension.

This extension allows you to share images as tweets, which includes sharing pins as tweets. The main advantage of using Hootlet is that the tweets are filled with the pin’s description.

With the Buffer extension you need to fill in the description yourself, but the tweet comes out as an image on Twitter, which helps it stand out in the Twitter feed.

You will see a blue button on the bottom right corner that reads, “Share as Image” on a pin, and watch the sharing magic happen.

Resource: Buffer Chrome Extension

Tip #3:  Promote Your Pins on Google Plus

Pins make fantastic visuals on Google Plus. All you need to do is upload the pin picture into the Google Plus status update, and then describe what the article is all about.

You can then add a line that says “Read Now at (list the original website)” and then just below that type in “Pin for Later: (url of the pin).” This way people can repin the pin later to catch up with.

Two masters at promoting pins in this fashion are Jeff Sieh of the Manly Pinterest Show and Peg Fitzpatrick of Canva.

You can check out an interview Jeff did of Peg that talks about the power of combining both social media networks here.

Tip #4: Promote on Instagram

If you find that some of your pins are getting a lot of repins, you should consider uploading some of those pins onto Instagram (ensuring that they are cropped properly for Instagram). In the comments of your photo you can let people know to click on your profile and follow you on Pinterest.

All you need to do is change the profile website to  your Pinterest account. This will help you gain more exposure and followers on Pinterest.

Tip# 5: Get a Pinterest Tab for Facebook from Woobox.com

A small and easy way to promote your Pinterest account is by having a Pinterest Tab on you Facebook page. Woobox offers this for free.

When Facebook visitors click on the tab they get to see what your Pinterest page is like, and can click on a Pinterest button that allows redirects them directly to your Pinterest page.

 Resource: Pinterest Tab for Facebook by Woobox

Tip #6: Let Your Facebook Fans Know You have a Pinterest Page

Let your “likers” on Facebook know you have a Pinterest Page. Put that directly in your status update along with one of your most popular pins. Jeep did this with their Facebook page, and was able to gain 1000 followers within days.

Resource: Case Study of Jeep by Tailwind 

Tool #7: IFTTT (If This Then That)

IFTTT, is a tool that helps you take your pins and posts them multiple social media networks. You can schedule pins to go into Buffer, onto Facebook and so much more. These actions are known as recipes.

Hat Tip goes to Peg Fitzpatrick for letting me know about this tool.

Resource: IFTTT.com

Additional Resources and Links:

Stacey Corrin’s 15 Visual Content Tools that Rock

Visme.co

hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest  

5 Tips For Using Pinterest Messaging for Business

5 Helpful Tips for Growing Your Business with Pinterest Messaging. By @mcngmarketing. Read all about it at  http://www.mcngmarketing.com/use-pinterest-messaging-system

It seems like there’s so many different ways to be in contact with people these days, e-mail, text, Whatsapp, Snapchat, Twitter and the list just goes on and on, so why should you care about Pinterest’s messaging system and why is it important for your business? Read on curious pinner!

What Exactly is Pinterest Messaging?

Pinterest messaging system is a private messaging system that allows for you to send private messages to users who follow you on Pinterest. You do not need to follow them back, as I incorrectly sated in episode 13 of my Pictures to Profits Podcast.

Beyond your followers, you’re also able to message your friends who are on Facebook who have a Pinterest account, as well as people who you follow on Twitter and who follow you back who have their Twitter account connected with their Pinterest account.

Okay…I know that was a mouth full, but now you know the extent of who you can communicate with on Pinterest.

What makes it different from other messaging systems like Twitter’s direct messaging and Facebook’s Messenger, is that the tool is geared towards those who enjoy sharing ideas in a visual manner.  This can help can facilitate complex projects that would be hard to explain through words and is also an excellent tool for those that don’t want to send photo attachments back and forth. Through the messaging system you’re able to share texts, pins, boards, and links.

 

5 Tips to Improve your Pinterest Marketing with Pinterest Messaging.

This allows for easier back and forth communication. In the past, you would send someone a pin through Pinterest or to their e-mail, however, there was no way to privately communicate in a stream line way that kept track of what was happening in the conversation.

The Pinterest messaging system works across all platforms, so you can message people on iOS, Android and desktop versions of Pinterest.

Pinterest Messaging Allows for Group Communication

Unlike Twitter’s direct messaging system, Pinterest’s private messaging system allows for you to have group conversations with up to ten different Pinterest users at one time. This particular feature can be beneficial for projects that require a lot of visual co-ordination among a team.

For example, if there are several people involved in planning a fundraising event, and one of the members found a great idea on Pinterest she wants to share, she now can, and receive feedback from others involved.

Let’s move on to five tips for how businesses can use the Pinterest messaging system.

5 Tips for Using Pinterest Messaging for  Businesses

1) Help VIP Customers or Clients with their Planning

What makes Pinterest messaging so wonderful is that you’re able to streamline all the conversations in one place. With the new messaging system, you’re able to help your customers plan better projects.

Imagine that you’re a wedding co-ordinator and your helping your client plan out how to decorate her reception on Pinterest. Before you had to send pins one by one.  Now you’re able to send her different pins done at different weddings as well as decorations you planned with your previous wedding clients. Your client can then pick and choose which ones work best for her and put them onto her own secret board.

Or in the case that you have a VIP customer who buys a lot of your products, you can send her a pin of a product that she may be interested in and she can now pin that into one of her collections instead of trying to sort through all the hundreds of e-mails she gets a day.

Here’s a Pinterest Intermission:

You’re only able to share pins and boards that are available to the public. So if you have a pin on a secret board, you’re not able to send nor drag that pin into the Pinterest messaging system.

However, once a pin has been sent to a user, she can choose to put that pin onto one of her secret boards. Let’s get back to our regular programming shall we?

2) Develop Better Relationships with Your Followers

I enjoy commenting on Pinterest, but one of the major challenges is that when I do comment on someone’s pin, and he happens to be using a smartphone, the comment that I’ve left behind is barely noticed. The reason this happens is because the notification looks like any other notification whether someone repins or like one of their pins.

It’s only on the iPad or desktop version do people see a preview of the comment. What this means is that if you are trying to engage with your fans on comments, they’re probably not going to take notice.

However, if you are looking to develop better relationships with one of your followers on Pinterest, the Pinterest messaging system can allow you start that conversation back and forth.

One of the aspects of the Pinterest messaging system I like, is that I can drag a particular pin into the conversation and mention how much I enjoyed this pin he posted. It’s hard to comment on an old tweet from 5 months ago, but you can still message someone about their pin that he posted from five months ago.

Here’s an example of SociallyApt and myself having a conversation on Pinterest messaging. She sent me her compliments about my 31 Days to a Better Pinterest Page board. 

Pinterest Messaging System

This can be especially helpful in starting relationships with influencers who follow your Pinterest account.

3) Create Group Boards with More Ease with the Right People

Inviting other users to group boards was a bit of a hassle, because you may have wanted to invite someone who you thought would make a good contributor, but there was no way to directly message her to explain why you want to invite that person to your group board.

Sending users group invite that shows up at the top of their feed without proper explanation is always a little weird.

Now with the Pinterest messaging system, you’re able to message your followers and tell them, “Hey I noticed we create pins that have the same theme, would you be interested in joining a group board about XYX?”

This way you’re attracting the right people to join your group board and you’re not blind siding them with an unexpected invite.

4) Reward Your Most Engaged Pinterest Followers

One of the best things about the Pinterest messaging system is that you’re able to communicate with engaged loyal followers. Let’s say you have someone that has been pinning a lot of your content, and is responsible for driving quite a bit of traffic to your retail site.

Now, with the new messaging capabilities,  you’re able to message the follower and say , “Hey, thanks so much for always repinning our products. We want to send you a coupon code for your loyalty. Upon check out, use the coupon code within the next two weeks, and you’ll receive 20% off the order. Thanks again for all your support.”

Or if you have the marketing budget, imagine sending them a free gift for those that have truly been engaged with your content. Imagine the word of mouth marketing that could generate.

Let’s be honest, we love brands that appreciate us for what we do! 

5) Get Feedback from Your Pinterest Followers

Chances are it’s going to be difficult to be able to contact many of your Pinterest followers directly through e-mail, however, with the new Pinterest messaging system you’re able to send your followers messages and ask them questions.

Since every social network operates a little bit differently from the others, you’re able to to send surveys or questionnaires to people who specifically are following you and are using the Pinterest platform.

This will help give you insight into how your followers are interacting with your Pinterest page.

Those are five tips on how businesses can use the Pinterest messaging system for their business. If you’ve got a creative idea on how businesses can use the Pinterest messaging app, it would be fantastic to read about it. Drop me a line in the comments section, and share.

Additional Resource:

Curious to know how you can re arrange your pins in a board? That’s what I did for my 31 Days to a Better Pinterest Page board to organize it from day 1 to day 31. Learn how to rearrange your pins within your boards. 

How to Promote Your Small Business on Pinterest (P2P Episode 14)

Welcome to episode 14 of the Pictures to Profits Podcast. On this episode of Pictures to Profits, Anna Vanlandingham, the Pinterest Pro, is going to share tips about how small businesses can use Pinterest for their marketing. As an added bonus, she’ll also be talking about how she’s using Pinterest to help launch an up and coming movie, High Strung.

How Small Businesses Can Use Pinterest. On this episode of Pictures to Profits Podcast I'm joined by Anna Vanlandingham, and we're talking about Pinterest messaging, guided search and how she's using Pinterest to promote a movie.

Anna also discuss the state of Pinterest in Orlando, and Vancouver, and whether businesses are warming up to the idea of using Pinterest for their marketing. Great insights for other marketers.

In episode 14, we’ll be talking about

  • How to use Pinterest for small businesses.
  • What type of businesses should be using Pinterest.
  • How Anna is using Pinterest to promote the movie High Strung.
  • Pinterest messaging system and what that means for businesses.
  • Guided search and it’s implications for businesses.

Anna Vanlandingham

Links and Resources:

Anna Vanlandingham’s Pinterest Page

Anna Vanlandingham’s Facebook Page

Anna Vanlandingham on Twitter

Pinterest Messaging

Pinterest Guided Search
Pictures to Profits on Itunes hear us on Stitcher Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How “Manly Brands” can Market on Pinterest (P2P Episode 11)

David Rubin…you may not know who he is, but if you were like me, you remember the commercials that he did. David Rubin is the branding brains behind the infamous Axe commercials. His marketing with Axe was so successful that it actually ended up backfiring as Axe became a “geek brand” and they had to tone down their overtly sexual advertisements.

How Manly Brands can do Marketing on Pinterest. Episode 11 of the Pictures to Profits Podcast featuring Jeff Sieh.  www.MCNGmarketing.com/episode11

Pinterest Priority – Get More Men Using the Site

David is now the head of brand at Pinterest, and one of his top priorities is to bring more men to Pinterest. This is where Jeff Sieh kicks in. Jeff is one of the few male social media marketers that believes and uses the power of Pinterest when it comes to marketing. He has over 13,000 followers and growing for his Pinterest account. He enjoys Pinterest so much, he produced an online show called the Manly Pinterest Tips show and will be launching the Manly Pinterest Tips podcast.

Join The Manly Pinterest Revolution Before It’s Too Late

Jeff is one of the few male Pinterest evangelists. In episode 11 of Pictures to Profits Podcast Jeff offers insights on how “manly brands” can use Pinterest for marketing, and he makes a strong case for why more men should be on the network.

jeff-sieh

If you happen to be going to Podcast Movement in Dallas on August 16th and 17th, he’ll be attending.

 

In episode 11 of the Pictures to Profits Podcast, the always entertaining and insightful Jeff Sieh is going to be sharing his thoughts about:

  • How “Manly Brands” can use Pinterest for marketing.
  • Why Pinterest is not just for women.
  • How he grew his Pinterest account to have 13,000 followers.
  • Discusses his new video and audio podcast, the Manly Pinterest Show.

Links and Resources:

Jeff Sieh’s Pinterest Account

Jeff’s Beard story about excellent customer service

Mike Alton’s Social Media Hat Blog

Wade Harman

The Manly Pinterest Tips Show

Buzz Feed’s Second Highest Social Referral is Pinterest

Peg Fitzpatrick 

You can find Jeff on his website at:

Jeff’s Website – His Design

Jeff Sieh on Google Plus

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How Universities Can Use Pinterest and SnapChat (P2P Episode 10)

I had the pleasure of coming across an article that was written by Hillary Frazier. Hillary is the Sr. Social Media Specialist at University of Michigan. I contacted her after I read an article on Linkedin that was based on her article, Pinterest #HigherEd’s Secret Weapon, that originally shared on blogging platform Medium.

Find out how the University of Michigan uses Pinterest for their  marketing, and how they using Snapchat to engage with students. Featuring their Sr. Social Media Specialist Hillary Frazier. www.MCNGMarketing/episode10

How Did University of Michigan go From 500 to 15,000 Followers?

In episode 10 of Pictures to Profits Podcast, Hillary shares with us how her how she and her team were able to take University of Michigan’s Pinterest page from 500 to 15,000 followers. She also shares with us how the university engages with students using Pinterest and Snapchat.

University of Michigan is Using Snapchat to Engage Students

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

University of Michigan is using Snapchat to engage with students on a personal level, and allows for their brand to literally have a human face to engage with. You can discover how they engage with new students in the podcast.

Hillary Frazier

In Episode 10 of Pictures to Profits Podcast, Hillary Frazier discusses:

  • How the University of Michigan grew their Pinterest followers from 500 to 15,000
  • How U of Michigan uses Pinterest to engage with Alumni and students
  • How University of Michigan uses Snapchat to engage with new students
  • What universities and colleges can do to engage their students on social media.

Links and Resources

University of Michigan’s Pinterest Page

Show us Your Best #Selfie Contests by University of Michigan

Pinterest, #HigherEd’s Secret Weapon

Hilary Frazier’s Website

@HillaryXFrazier on Twitter

Pin4Ever.com 
Pictures to Profits on Itunes

 

 

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Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Best Practices with Pinterest Contests (P2P Episode 9)

Have you considered hosting a Pinterest contests? It can get rather confusing with all the different rules out there and types of contests out there. On episode 9 of Pictures to Profits Podcast, I’m joined by Melissa Megginson, Marketing Manager of Tailwind, a Pinterest analytics company. She shares with you some best practices when hosting a Pinterest contest, and what some big no no’s are when hosting one.

 

Best Practices for Holding Pinterest Contests. Interview with Marketing Manager, Melissa Megginson of Tailwind. PLUS some exclusive news from Tailwind on the episode 9 of Pictures to Profits Podcast.

 

Tailwind Has Plans to Make Your Pinterest Marketing Easier

Melissa Megginson

I’m extremely honored that Melissa will chose to break some exciting news about Tailwind on Pictures to Profits podcast first. She’s going to share with Tailwind has planned for the future that could make your marketing life much easier.

I’ll also be sharing with you an interesting statistic about Pinterest regarding how much content on Pinterest actually comes from websites, according to an article by the New Zealand Herald.

In episode 9 of Pictures to Profits Podcast you’ll find out:

  • Best practices for holding Pinterest contests
  • Big no nos that violate Pinterest’s contest and branding guidelines.
  • Two successful contests held by Jetsetter and Pinterest, and how both contests are great examples of following the guiedlines.
  • Tailwind’s future plans that will make it much easier for marketers to find pinning content across the web.
  • Melissa’s Pinterest tip for creating successful Pinterest marketing campaigns.

Links and Resources:

Tailwind

Tailwind’s Blog Page

Jetsetter’s Pinterest Contest on Mashable

Mother’s Day Pinterest Contest hosted by Pinterest

B2B Pinterest Marketing featuring Melissa Megginson on Brandignity

Canva

Episode 7: Practical Tips for Using Canva with Peg Fitzpatrick

98% of content on Pinterest comes from Websites (New Zealand Herald)

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.
I’m quite excited! I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months. It will include quizzes, video tutorials, and discussion.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep yo posted when the course officially launches.

5 Tips for Getting Your Pins Found in Search Results (P2P Episode 8)

Pinterest is becoming one of the world’s leading search engines. While people are using Google to help search for knowledge, people are using Pinterest to search for lifestyle choices. They use Pinterest to find new recipes, new exciting places to travel, and products that delight and wonder at the same time. Pinterest isn’t just a visual discovery tool, it is THE visual discovery tool.

5 Tips for Getting Your Pins Found in Pinterest by Vincent Ng. MCNGMarketing.com/episode8

 

Learn How to Get Your Pins Found In Search Results

And while many people discover inspirational pins by accident, many users use the search box within Pinterest to look for those inspirational pins. Learning what it takes to have your pins show up for those search terms or keywords are vital, it’s similar to showing up on the first page of Google. The one thing I love about Pinterest is that their their search results change more often than Google’s search results.

And when executed properly, there’s the potential for multiple pins to show up in search results for keywords and search terms.  In episode 8 of Pictures to Profits Podcast, I present 5 tips to help you get your pins found within Pinterest’s search results.

In episode 8 of Pictures to Profits Podcast I talk about…

  • 5 tips to help your pins get found in search results for Pinterest.
  • Whether single or pluralist keywords play a role in Pinterest’s search engine.
  • How pins that use no keywords can still show up in search results for Pinterest.
  • How Twitter is taking a back seat to Pinterest in the U.S. and how you can prepare for this shift.

Links and Resources:

The Manly Show by Jeff Sieh on YouTube

Rich Pins for Pinterest

Rich Pin Validator

Pinterest passing Twitter in popularity by Forbes. 

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes  are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Some great news. I’ll be launching my own online Pinterest course that you’ll be able to take whenever you want. Thinkific and I are working together to provide an on demand Pinterest course that’s for small business in the next couple of months.

In the course I’ll teach you how to use Pinterest to help drive traffic to your business’ website, how to generate more e-mail sign ups, and the most up to date and best tricks for getting your pins found within Pinterest’s search engine.

I’ll keep you posted when all of that launches.

How Two Great Canadian Retailers are Using Pinterest

How to Great Canadian Retailers are Using Pinterest for their business. By Vincent Ng of MCNGMarketing.com To help celebrate Canada Day, I decided to take a look at two Canadian companies and how they’re using Pinterest.

Let’s start off with Lululemon. Lululemon is a famous for making yoga clothing around the world.  Lululemon actually started in my home town of Vancouver, Canada. Vancouver has actually been labelled as the third worst dressed city in the world, and that’s partially because Lululemon wear is so popular among the locals.

Lululemon’s Pinterest page has over 1.9 million followers, and people love the brand. The brand doesn’t pin that much, it actually only has about 2,200 pins, so the brand has a loyal community of following. The ability to develop a strong community and prescence can help boost the number followers your business has.

What Lululemon Does Amazingly well with Their Pinterest Page.

1) Create an Amazing Blog Like Lululemon

Most people may not see blogging as directly related to Pinterest, but it does have a big influence in the way that your website is found.

Lululemon creates amazing blog content that they find are relevant to their audience. They cover blog topics like, Five Reasons Why You Need Apple Cider Vinegar in Your Pantry, or Five Dry Shampoos For Sweaty Lifestyles.  Being a resource to your customers and potential buyers is vitally important.

Lululemon's Sweat Deodorant Blog Post

I find that too many companies focus on their products and services but neglecting to be able to provide great education to gain a person’s trust. When you’re able to create great blogging content, you’re also creating great pinnable content. But that means you have to create great pins.

2)Lululemon creates Customized Pins for their Blog Posts (Sometimes)

It’s quite interesting to note that Lululemon did a great job in creating customized images for Pinterest for two of their blog posts. These pictures were long and would pop up in the Pinterest newsfeed. I believe one of the main reasons that both those pins were repinned tremendously more than the other was because of how the pins stood out.

They were a bigger size, and did not use small horizontal pictures. However when Lululemon started using horizontal pictures, they still received repins, but I noticed that blog post pins that used predominantly horizontal images were shared around 200 plus times, compared to the vertical ones that had been repinned 500+ and 1900+ times.

How does Lululemon Use Pinterest/Horizontal Images for Lululemon

3) Lululemon Created a Lifestyle Pinterest Account, not a Lululemon Account.

It’s hard to describe how cohesive the Lululemon Pinterest board is. It’s a feeling that you know when a company has got it right. I find what I love about Lululemon’s Pinterest board is that they know who their ideal customer is and they cater their pins to that person. They do a healthy job of promoting products (without over promoting) and they share content from other pinners or sources.

They create boards about healthy foods, places to travel, and healthy exercises to do (that aren’t always yoga related). They share beautiful pins of people doing yoga poses and they rarely show only product shots. Instead, they show people using their products which adds a nice cohesiveness to their board and pin layouts.

What impresses me most about Lululemon, and is probably the X-factor when it comes to their Pinterest account is that fact that they are using Pinterest to promote a lifestyle. It’s about staying healthy, about being motivated and inspired, being trendy and travelling the world.  They’ve created a lifestyle account, not a Lululemon account. That’s pretty smart.

Welcome To Roots Canada – Former Provider of Olympic Clothing for the Canadian and U.S. Teams

Another well known retailer in Canada is Roots.  Roots creates athletic wear and leather goods. The truth is you may not have heard of Roots, but you most likely have seen their clothing.

One of Roots’ claim to fame is that they have designed clothing for the Canadian Olympic Team, and, yes, for the United States Olympic Team as well.  The company no longer designs Olympic clothing for political reasons. What is it that I really enjoy about their Pinterest account?

1) Creative Use of Canadian Passion

Kiss Me I'm Canadian Shirt

The company maintains their strong Canadian identity. I like their Oh Canada board very much. The board not only shows off some of their Canadian wear, but also shows off beautiful places in Canada. I think people who follow that board will have a particular passion for my country, and so when they post their Canadian clothing up, it draws in the right audience.

2) Cross Promote What’s Hot on Facebook onto Pinterest

Here was an amazingly cute photo showing a baby wearing a Roots hoodies. It’s absolutely adorable, and I’m not the only other person to think so. It was liked 501 times and shared 18 times on Facebook, but wasn’t shared on Pinterest.

Here was an amazingly cute photo showing a baby wearing a Roots hoodie. It’s absolutely adorable, and I’m not the only other person to think so. It was liked 501 times and shared 18 times.

Roots Facebook post showing off cute hoodie.

This type of photo received great feedback on Facebook, and should be on their Pinterest board, Roots for Kids. If people love it on Facebook, there’s a good chance that they’re also going to love it on Pinterest as well.

So make sure you’re not shy about cross promoting different visuals on your different platforms.

Lululemon and Roots should Add Rich Pins for Products To their Pinterest Page

When you have rich pins for business, it allows those pins to show up in the Gifts section of the Pinterest  . Non rich pins won’t qualify, so that’s an opportunity that’s missed.

I was a little sad to see that both Roots Canada and Lululemon didn’t have rich pins for their business. When you have rich pins for business it allows you to show up in the Gifts section of Pinterest. Non rich pins won’t qualify, so that’s an opportunity that’s missed.

Here’s the great thing about Product rich pins, when the price drops by at least 10% then people who have pinned the item may receive an e-mail notification regarding the price drop for the item. Isn’t it great that Pinterest does e-mail marketing for you?

Rich product pins also have bolded texts on the desktop version of Pinterest, which helps them stand out in the newfeed. Giving rich pins that extra edget compared to non rich pins.

That’s my two cents on two large and wonderful Canadian retailers.

And before I go, here are three Canadians that invented something that changed the world.

1) Basketball was invented by a Canadian. James Naismith.

2) The zipper was invented by Gideon Sunbeck.

3) Telephone was invented by Alexander Graham Bell.

To all my Canadian friends, happy Canada Day!