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The State of Pinterest in Europe (P2P Episode 12)

Pinterest is massively popular in the U.S. with 1 in 3 women on the social network, and in Canada as well, where there are over 4 million registered users.  So why is that Pinterest has been able to explode in North America and  yet still lagging behind in European countries? The state of Pinterest in Europe. Pictures to Profits Podcast Episode 12 featuring Jenny Frances. In episode 12 of the Pictures to Profits Podcast, I’m joined by Jenny Frances of Social Bees Media. Jenny is a Pinterest marketer who resides in Spain, and she’s  going to share her insights on why Pinterest isn’t as popular in Europe as it is in North America, which countries are steadily growing with Pinterest users, and she’s going to share with us European brands who are using Pinterest successfully. unnamed

In episode 12 of Pictures to Profits Podcast we’ll be talking about:

  • How Spanish people are using Pinterest.
  • What European countries are experiencing growth with the visual social network.
  • How European brands can use Pinterest to market. Successful European brands on Pinterest.
  • Three of Jenny’s favourite Pinterest tools.

Links and Resources:

Jenny Frances of Social Bees Media

Social Bees Media’s Pinterest Account 

Sofa.com UK’s Pinterest Account 

Viral Tag for Scheduling Pins

Pin Alerts PicMonkey

Adweek’s Infographic – 34% of click throughs on Pinterest go to blogs

Pictures to Profits on Itunes hear us on Stitcher Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

How Some Professional Pick Up Artists Became Great Marketers

Epsos.de

Become a Master Pick Up Artist in Marketing

Welcome to our Valentine’s Day edition of MCNG’s marketing blog…we’re going to talk about sex, picking up women, and marketing. Hold on to your chairs for a little bit of everything.

If you’ve never heard of Neil Strauss, then there’s a really big chances that you’ve probably walked by one of his books. The most infamous book, and the one that gets stolen from bookstores most often is his book, The Game: Penetrating the Secret Society of Pickup Artists.

The book details the best selling author’s journey into the world of seduction, sex, women, and…oddly enough marketing. Most people wouldn’t see it that way, but in my past life I worked as a dating coach, and I’ve seen the amazing ways that professional pick up artist make money, some in the millions.

The world of PUA (Pick Up Artists) is a fascinating one, not only because of the funny and tantalizing stories that go on that would make 50 Shades of Grey blush, but because there was a lot that this industry did right in becoming a secret powerhouse in the dating industry. Here’s what I learned from the industry that is applicable to today’s marketing.

1) Be Really Good At What You Do and Provide Free Education

The world of PUA started on forums where guys with aliases would talk and give each other advice on what worked and what didn’t work when it came to picking up women. They were all supporting each other (there were some trolls), and those that gave great advice, and were able to break down picking up women to a science soon became kings of content and formed their own tribes.

They were providing great and unique content to an individual level. These experts provided case studies, and like science, other people were soon able to replicate similar results.

Many weren’t an overnight success, and some put in months of continuous hard work to be great at what they do. To be a true leader in your community takes commitment, time and detailed advice that you’re just willing to give up will go a long way. These guys got that content was king before it became a cliche.

2) Create Seminars and Workshops

What became revolutionary in the pick up world was pick up artists started holding workshops and seminars about their pick up techniques and strategies. Men were exchanging hundreds of dollars, now in the present day, thousands, to be able to talk to women with confidence and, pardon the expression, get laid.

Men were flying from all over North America from one coast to another to learn how to pick up women live. They were getting real time feedback and soon the industry started to blossom and soon from different pick up schools sprouted from San Francisco, to New York, and yes even in my hometown Vancouver.

When you have built a community around you, this is a great time to offer workshops and seminars. If you’re good at what you do, then you can charge at the very start, if not, then you’ll need to offer free workshops and seminars to your targeted audience.

Seminars are an incredibly amazing way to build your business.

3) Start Using Video Testimonials and Live Film

Long before YouTube became the revolutionary rage it is now, PUA’s were using video to offer feedback to students and to use video of other students as case studies. But they were also using video to show what kind of results that “geeks” and unattractive men were getting. Seeing was believing. What made the videos especially interesting was that most of the content was genuine.

They were also showing clips of what they were teaching at their seminars and giving teasers. Offering enough information to hook people in and creating an emotional tension needed to move the potential customer forward to a buying mindset.

4) Create E-books and Landing Pages

In order to grow their list of leads, and potential market to sell future products, professional pick up artists and dating coaches created short e-books that provided content to lure people to sign up for e-mails through landing pages. This practice is still happening today with Hubspot and many marketing companies. By writing e-books on the major problems that men were having with talking to women they were able to amass lists of thousands.

The Axe Effect Indonesia The e-books would often focus on the toughest problems, such as how to talk approach strangers with opening lines, or how to ask for a number, and several books were created for each stage of a problem that men were likely to run into to capture a large funnel of prospects.

5) Create Podcasts and Audio Material

Professional pick up artists that were successful were notorious marketers when it came to creating marketing material. They created podcasts and CD series that were similar to the way Tony Robbins did for his professional programs.

Many of the PUA’s knew that many customers weren’t going to spend the thousands of dollars on workshops, but would buy the products because they were much cheaper. Workshops would go for the thousands while programs would be in the low hundreds.

They were aiming for products that appealed to a wide economic range and did so quite successfully.

6)They Learned to Copywrite

What’s interesting about Internet marketing is that people really get annoyed about long copy. You know those websites you visit that are selling products that seem to go on and on forever. The logic behind that is because they can’t see you face to face, and so they need to sell the product to you with as much information as possible.

The goal of the long copywrite is to answer as many questions about the book or audio content being sold so that the customer feel that they are getting their value. The more expensive the product or service, the longer the copywrite should be is the general rule. This should also be interjected with, BUY NOW, buttons intermittently so that you capture their sales at the moments the person is ready to buy.

Long copywrite is the same as direct mail. Good conversion rates should be about 3% of new visitors. The more expensive your product is, and the less relationship building you do with your customers, the longer the copywrite should be.

However with the proliferation of content creation, more and more marketers are relying on relationship building to sell products.

7) Build Relationships

PUA’s that got along together often helped each other, not only in picking up women, but also in business. They would offer guest posts and newsletters, and create affiliate programs that would cross sell each others’ programs. Why just build your own audience when you can build two of them?

A big lesson is also to be careful who you build relationships with. What has become notorious in the PUA industry is how much bad blood is spilled due to egos and uncompromising views. Which is why many of left the industry over the years, including myself.

For me, a good marketing campaign is more exciting than picking up a beautiful woman. Just don’t tell my girlfriend that.

For more information on how to create an amazing online marketing campaign, contact us at MCNG Marketing. We’ll also be starting a series of podcasts called, Revolutionary Marketing. Keep your ears open for some interesting stories in the advertising and marketing business.

Why Every Marketer Needs to Make Passive Income

Disclaimer: The majority of links are affiliated links to sites, with the exception of the cook book.

Marketers Need to Make Passive Income

Money

The world of marketing can be harsh and cruel. When the economy is good, large corporations and businesses spend a lot of dollars on marketing, but when business is bad, marketing is one of the first departments to get cut down to size.

Depending on the contract that you have with your marketing agency, I would highly encourage every marketer to start creating their own products.

I’ve always encouraged many business and non business students to start looking at ways to generate passive income so that they always have more than one source of income in case a job dumps them suddenly.

Even a little bit of income, let’s say, the ability to make an extra $50 per month, which equates to $600 a year can pay for a great weekend in Vegas for the rest of your life. Not a bad way to look at it is it? For myself, I’m happy that the income I’m making is paying for the insurance on my car every year, but I have more future plans on creating passive income products.

As marketers, you owe it to yourself to ensure that you can create the best work possible for your clients. But you need to take care of your financial needs so that it doesn’t weigh on your mind all of the time.

Your ability not to worry about finance will free up creative energy. There is no better test for a marketer, than to see how brilliant he or she can market their own product. You have your own personal stake in it. And since you probably won’t have a large marketing budget, you’ll have to get creative in promoting your passive income product.

For marketers there are several ways to increase their passive income from their hobby or marketing expertise.

Write a Book

A warm hearted and wonderful friend of mine, Dee who is the food blogger at Gastrofork, self published a Filipino cook book that she sells on her website for $10 (much cheaper than other cookbooks out there). Cooking and eating out is a wonderful hobby of hers, but her main career focus is on marketing. There’s no reason why she shouldn’t be able to combine both skills and to earn some income along the way.

With the world moving away from printed books, it will be inevitable that they will suffer the same fate as magazines.

The use of tablets is on the rise every day and more and more people are reading e-books. It has never been easier to self publish a book and have it widely distributed across the web. For my own book,Art of Conversation, I have it distributed by Book Baby, which can help with an ISBN number as well as convert formats to E-pub for $149. This way you don’t have to resubmit your book to every e-book distributor/publisher.

If you’re not too sure you want to make that investment just yet, you can always put it on Amazon Kindle first as a testing ground. If you find your book does well there, then I would suggest giving it a much wider distribution.

Since you have the rights to your book, you can also start your own affiliate marketing program. Websites such as E-junkie can help you.

Selling Trusted Resources through Affiliated Marketing

There are two types of marketing blogs. There are personal marketing blogs, and there are professional marketing blogs.

Professional marketing blogs should focus on creating value for their customers and only sell products directly made by the marketing company. To sell other people’s marketing materials is acceptable as long as it fits in with your marketing’s brand. However, running your own personal marketing blog gives you much more freedom on what can be advertised.

I would imagine that there are a ton marketing or advertising books that you really enjoyed and loved in the past. You probably wouldn’t even hesitate to recommend such resources. Here’s the thing, why not make money off your recommendation? Imagine how cool it would be if you received money back for every time you successfully referred a friend to your favourite restaurant.

made to stick by Chip and Dan Heath

Affiliate marketing allows you to do this, and you as the marketer must be careful what you recommend. Your reputation is on the line.
I’m an affiliate with Amazon, one of my favourite books of all time, Made to Stick: Why Some Ideas Survive and Others Die

Other options for affiliate marketing is to go through places like E-junkie or Clickbank. One of my favourite bloggers that helped me my monetize my first blog was ProBlogger, Darren Rowse. His book is called 31 Days to Build a Better Blog. You can permanently place an ad on your website (just like the one you see on the page), or offer an honest product review in one of your blog posts regarding the e-book. Remember to disclose that they are affiliated links.

Problogger



Sell Your Podcasts or Audio Content

Do you remember the days when Tony Robbins appeared on late infomercials and sold his Personal Power programs? You may not have the production power that he and his marketing team have, but that doesn’t mean you can’t create a series of audio and video recordings that someone is willing to buy.

One of the most searched terms online is “How to get a job in marketing?” If you’ve worked at several different agencies, then you’ll probably be ale to offer some great advice for those that want to break into the industry, and there are students that are willing to pay the $10 to hear your advice (after all they’ve paid tens of thousands already, what’s $10?) If you do the math, let’s say in your life time you’re able to reach about 500 sales, that’s $5,000 of extra income.

CBC’s Terry O’ Reiley’s radio show, Under the influence, does a great job of luring people in with amazing stories about marketing. The podcast is free for two weeks on iTunes. After that, if you want to purchase older episodes on iTunes, then you have to pay $1.99 for each episode. The great thing is that as long as iTunes is in existence, then those podcasts will continue to generate revenue.

By creating audio recordings that have amazing content, you can sell them online through a service like E-junkie or iTunes. Or you can always create a partial podcast and give it away for free, and then sell the full version of the episode through online channels. Always leave them wanting more.

It’s Not a Piece of Cake

Making passive income takes a lot of work initially. But the great thing is that once it’s done, it’s a matter of distribution and marketing your products to other people in your spare time. With the way marketing companies come and go, it can be hard to say where your next paycheck is coming from, but if you think just a little selfishly and think about yourself, you’ll find that you’ll be a happier marketer.

One of the happiest moments of my life was receiving my first check from Amazon for my e-book. And trust me, if you create content that will solve a pain and make people buy, you’ll see why it’s so thrilling to make passive income when your first check arrives in the mail.