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How Pinterest Advertising Works (P2P Episode 19)

How Pinterest Advertising Works. Interview with Andy Hayes of @plumdeluxe by @mcngmarketing. Find out how self serve Pinterest advertising work. You can listen to the interview at www.MCNGMarketing.com/episode19

Thanks for dropping by the Pictures to Profits Podcast.  and I’m happy to be interviewing Andy Hayes, who is the founder and creative mind at PlumDeluxe.com, which is a lifestyle blog that helps people create moments that matter.

Plum Deluxe was inspired after Andy witnessed her mom go through a wonderful transformation of living life during her six years of living with breast cancer. After her diagnosis, she spent time traveling the world, spending quality time with family and friends and created memories and moments that mattered.

Unfortunately Andy’s mom passed away, but her legacy and inspiration lives on with PlumDeluxe.com. Andy also shares in the podcast his journey of how Pinterest became Plum Deluxe’s number one traffic driver (yes even over Google), and how he continues to use Pinterest grow a new audience.

He’s also share with us about how the self serve Pinterest advertising platform, also known as promoted pins, works and how he is using to promote his online tea business.

Here are some key highlights from our podcast discussion.

How the Pinterest Advertising Platform Works

Currently the Pinterest advertising platform is only available through application.

Andy and PlumDeluxe.com were invited to test out the new platform, and he’s been using it to help promote the sales of his teas. He says he’s seen some success with it, and explains that Pinterest advertising works in the following ways.

  • Self serve advertising pins must be connected to a specific keyword.
  • The pin will show up as a promoted pin for that search term when approved.
  • Your promoted pin can show up for more than one keyword or search term.
  • Pricing is not allowed to be mentioned in the pin descriptions at all.
  • You are allowed at most one hashtag to use in the pin descriptions. So make sure you use hashtags properly.
  • You must create the pin first and have it pinned onto your Pinterest feed first before it can be promoted.
  • They will look at your pin and the url to ensure that they do match and that the pin is not misleading.
  • No nudity, gratituous violence, or promotion of hate.
  • You are can geo locate by metropolitan area. So if you want to target Los Angeles in your ads, you can.
  • You can target based on gender.
  • You can target based on device used.
  • You can choose the type of budget you want to allocate for a day, or for a certain period of time, or for an ongoing campaign.

Here was some helpful advice from Andy when it came to the advertising platform.

If you don’t have rich pins for your e-c0mmerce product, ensure that you do first. This way you can include the pricing in the actual pin. Depending on your e-commerce platform, this can be as simple as using an extension, or you may need to the help of a developper.

The Pinterest platform does offer insight into how many people generally look up specific search terms on Pinterest, however Andy advises on also use Google Adwords (Keyword Tool) to understand more in depth of potential keywords that people are searching for.

In terms of how long it takes for your pins to be approved for the advertising process, Andy says it only takes a couple of hours. That’s a pretty quick turnaround time.

However, there is a catch. The advertising platform is only available to U.S. businesses on Pinterest, and is not available to the rest of the world yet. If you are a business on Pinterest, you can apply to be an advertising here. You need to have a business account on Pinterest before you get approved.

Pinterest is Great for Reaching a New Audience

Andy doesn’t have some top level secrets for growing a new audience with Pinterest, instead he suggest st focusing on the fundamentals for your own blog.

This means creating images that contain text in your blog post so that it encourages people to repin content on Pinterest, as well as getting others on your site to pin your blog posts.

It’s also about taking your visual game to the next level. While Andy and Plum Deluxe, have their own studio for taking photos, Andy advocates learning how to take better photos and create better visuals. This can be especially important if you have sponsored blog posts.

A great pinnable image can help attract people to a sponsored post and keep you, and your sponsors happy.

Since starting on Pinterest about two  years ago,  Plum Deluxe has seen their followers grow beyond 18,000. A big part of this was because Plum Deluxe had several of their boards featured in Pinterest newsletters across the world.

He credits part of the reason he was featured so often was because of the incredible content that Plum Deluxe would curate.

That’s part of the reason that Pinterest is their main traffic driver.

Andrew

Links and Resources:

PlumDeluxe.com

Plum Deluxe on Pinterest

Andy Hayes on Twitter @AndrewGHayes

How to  Get Rich Pins for Your Business

P.S. I’ll be attending Social Fresh West

Are you heading off to Social Fresh West conference in San Diego on October 28th-30th. If you are, I would love to meet you in person and chat with you all things Pinteresting. Drop me a line in the comments or e-mail me if you are going.
hear us on Stitcher

Pictures to Profits on Itunes

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

Popular Pictures to Profits Podcast Episodes:

5 Tips For Getting Your Pins Found in Pinterest Search Results
How to use Pinterest to Launch Your Etsy Business
7 Costly Mistakes Businesses Make on Pinterest

How “Manly Brands” can Market on Pinterest (P2P Episode 11)

David Rubin…you may not know who he is, but if you were like me, you remember the commercials that he did. David Rubin is the branding brains behind the infamous Axe commercials. His marketing with Axe was so successful that it actually ended up backfiring as Axe became a “geek brand” and they had to tone down their overtly sexual advertisements.

How Manly Brands can do Marketing on Pinterest. Episode 11 of the Pictures to Profits Podcast featuring Jeff Sieh.  www.MCNGmarketing.com/episode11

Pinterest Priority – Get More Men Using the Site

David is now the head of brand at Pinterest, and one of his top priorities is to bring more men to Pinterest. This is where Jeff Sieh kicks in. Jeff is one of the few male social media marketers that believes and uses the power of Pinterest when it comes to marketing. He has over 13,000 followers and growing for his Pinterest account. He enjoys Pinterest so much, he produced an online show called the Manly Pinterest Tips show and will be launching the Manly Pinterest Tips podcast.

Join The Manly Pinterest Revolution Before It’s Too Late

Jeff is one of the few male Pinterest evangelists. In episode 11 of Pictures to Profits Podcast Jeff offers insights on how “manly brands” can use Pinterest for marketing, and he makes a strong case for why more men should be on the network.

jeff-sieh

If you happen to be going to Podcast Movement in Dallas on August 16th and 17th, he’ll be attending.

 

In episode 11 of the Pictures to Profits Podcast, the always entertaining and insightful Jeff Sieh is going to be sharing his thoughts about:

  • How “Manly Brands” can use Pinterest for marketing.
  • Why Pinterest is not just for women.
  • How he grew his Pinterest account to have 13,000 followers.
  • Discusses his new video and audio podcast, the Manly Pinterest Show.

Links and Resources:

Jeff Sieh’s Pinterest Account

Jeff’s Beard story about excellent customer service

Mike Alton’s Social Media Hat Blog

Wade Harman

The Manly Pinterest Tips Show

Buzz Feed’s Second Highest Social Referral is Pinterest

Peg Fitzpatrick 

You can find Jeff on his website at:

Jeff’s Website – His Design

Jeff Sieh on Google Plus

 

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.