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Restaurant Loyalty is Dying and What to Do About It

Exit Sign When I first started off this marketing business with my business partner, I was focused on working with restaurants. Since then the company has expanded with working with tech startups, mining companies and with food and hospitality. But what has become an alarming trend among restaurants in Vancouver is the number of closures of restaurants in this city, increasing your restaurant’s profits andcreating customer loyalty are more important than ever.

Dale Mackay is a celebrity chef, and the winner of Top Chef Canada. He opened two restaurants, both of them, sadly didn’t survive. It’s not only just those restaurants, it’s the fact that even chain restaurants like Moxie’s are having trouble succeeding. There are a few issues that are related to why I believe restaurants in Vancouver, and most likely every where else is having a tough time keeping afloat.

Restaurant Loyalty Mistake: Aiming Too Much at Gen Y

Restaurants hoping to build loyalty by aiming exclusively to Gen Y’s and trying to get them to come back again and again to the restaurant hoping to get them to be a life time customers is a big mistake. Marketing to millenials is a tricky business. With discovery tools such as Yelp, Urbanspoon and Open Table, young adults are no longer interested in eating at the same establishments.

When I was growing up, my parents and I would go out and eat at the same Chinese restaurant almost every other week. It was one of the better Chinese restaurants in the 70’s and 80’s. We went their as a family until they closed in the 90’s due to retirement.

This was because competition was low for Chinese food at the time, and the customer service was excellent. They truly treated us like a family, and always complimented on how good looking my older brother was.

But today’s youth aren’t loyal to a restaurant, they want go to where it’s trendy and what’s hot in the moment. They go to where all their friends go for that particular moment and then they’ll move on to the next restaurant that opens up that has the next best cuisine.

Because young men and women love novelty they don’t want to experience the same food, they want to take their money and make the most of it.

Younger generations don’t want to want to feel shunned by friends, and so they try to keep up with the foodie talks by going to those places so that they ensure they have a place in the foodie hierarchy.

The harsh truth is that if you’re using old school methods to keep the young people in, it’s not going to be very successful. All you have to do is look at how Facebook is slowly being abandoned by teens, to realize that younger generations skip and hop like hop scotch.

Restaurant Loyalty Mistake: Forgetting Baby Boomers

Baby Boomers are working beyond the traditional 65 years old, and accumulating more wealth, and are considered the largest demographic with money to spend. I find that baby boomers are starting to lose loyalty to restaurants as well, but many restaurants that have catered to an older generation and baby boomers with sophistication have, in my opinion, survived much longer.

Baby boomers have more money to spend, and have a stronger understanding of wine and alcohol and are willing to spend more during special occasions. One of my favourite restaurants that I enjoy in Vancouver is Kits Daily, an upscale and professional restaurant that has done extremely well at attracting both baby boomers and generation X and Y’s.

I truly believe that the intent of the restaurant was to provide the greatest, freshest quality of food on a daily basis. But never at the expense of making food cheap. I think this attracts a certain type of clientele, not too mention that the menu changes on a daily basis.

What Can You Do to Create Loyalty?

1) Create Loyalty Cards

Hotels (even 5 stars) and large retail markets have used loyalty points and cards for a long time, and have been very successful at it. Starbucks has even offered different levels of loyalty rewards to ensure that customers feel special. When a customer attends your restaurant, casually ask if they would like to receive a loyalty card to collect points.

Your restaurant may not be able to have the same sophistication that these large chains have, there’s still no excuse not to have one. One of my favourite sushi joints, Sushi Zero One has a loyalty card, and the place can only seat about 13 people.

2) Change Up Your Menu with Specialties

If you’re not able to attract the baby boomer crowd, but want to increase loyalty among younger people or to create a great word of mouth referral, make sure that your menu has changes from time to time. I’m not just talking about seasonal changes, I’m talking about weekly specials that can be tested and promoted.

I would also strongly suggest that you post your seasonal changes on your website and on your Pinterest boards.

I worked with one restaurant where loyal customers wanted to come in, but they always asked if there was anything new on the menu. They had tried the old stuff, but were getting sick and tired of eating the same menu items six months later. They were craving for something different.

By creating something different, it keeps people on their toes. Even in the world of advertising, we try not to use the same print advertisements because people tend to go, “Oh that’s been done.”

3) Treat Your Customers Equally

While baby boomers are the ones that are spending more money, and they are most likely to come back, don’t forget to treat all your customers equally. It’s a very hard balance int he world of restaurant marketing. The reason is because baby boomers are the ones that will spend, but it’s the younger people who are going to be the one telling people about your restaurant on social media faster than most people.

Young people are the ones most likely to introduce new customers into your restaurant, while baby boomers will too, they won’t be able to do it at the speed that Gen Y’s do.

But this also means taking your customer feedback seriously, and responding to their Yelp Reviews, or reviews on Trip Advisor. Respond to both good and bad comments, and just taking that extra interest will show that you’re quite serious.

Great customer service to all is vital, and if you’re finding your staff isn’t motivated in delivering the best, consider using gamification in your restaurant. This is how I increased sales at a cafe I managed a few years back.

What are you thoughts, do you feel that restaurant loyalty is dying and competition is too fierce? And what do you believe the solutions are.

Photo courtesy of Oliver Biederbeck.

Maximizing Your ROI on Facebook Offers for Restaurants

What is Facebook Offers?

Like Like Drive Inn
You’re looking for a way to help your restaurant gain more profits and you’ve decided that you wanted to explore Facebook Offers for your establishment.

First off, not every restaurant or hospitality Facebook Page will have the ability to have Facebook Offers. To know if your Facebook Page does, all you need to do is look at the area where you can post a status on your Page and it will say “Status /Picture /Video /Offer/ Events.” If you don’t see Offer, then your business hasn’t been selected and most likely doesn’t have enough “Likes.”

Facebook Offers allows you to create a deal or special offer for your Facebook fans and users. There are 3 different options to promote your offer: in store, online/in store and online. Since we’re going to be focusing on restaurants in this blog post I’ll focus on creating in store offers.

The first part of this blog post will look at daily deals compared to Facebook offers and which one is better.

Why it Makes Sense to use Facebook Offers and not Daily Deals

You’ve looked at working with a daily deal company and you’re thinking to yourself that there must be a better way to be able to attract customers than by taking a 75% loss. Let’s take a look both type of deals from a mathematical perspective. Let’s say that you run a restaurant and you’ve decided to use a daily deal offer.

And let’s say that you’re able to get about 500 people to buy your daily deal offer, and your daily deal offer is $10 for $20 worth of food. The daily deal generally will take another 50% of the $10 you rake in (you’re left with $5 from it all.) This means that you’ve earned $2500 from the deal and you took a loss of $7500 to potentially get those new customers in.

I would say that’s a pretty heavy loss for any restaurant. About 30% of the people aren’t going to use the daily deal because they forgot to. This would still indicate a loss of $5000.

Let’s look at Facebook Offers. Assuming that you’ve built up a good “Like” fan base and say that you have about 800 Facebook fans. With using Facebook Offers you can limit how many people can claim an offer.

Let’s say the limit to claim this coupon is 500 (the offer won’t be limited to just your Facebook Fans, it will show up in the news feeds of their friends as well.) And let’s say you get the full 500 claimed. This means that at most you’re going to give is $5000 in discount. Then let’s say you need to reach about about 12,000 people then that’s going to cost you, at the time of this writing about, $15. Let’s say that 75% of the coupons are redeemed. That means you will have earned about $3750 for the deal.

Even if all the people came in and used the daily deal offer, your max revenue from the deal would be $2500. The max amount from Facebook Offers if everyone decides to redeem is $5000.

Best Practices using Facebook Offers

1) Create a Mind Blowing Offer

Before you decide to offer a discount 10% off, you have to really ask yourself what kind of offer your customers would like and most likely share with their Facebook friends. I might claim a 10% offer, but the truth is I would probably wouldn’t print it out and come to your restaurant unless I’m already a regular.

Creating an offer that offers 30% off your meal and a free dessert is mind blowingly awesome. Or you can have people choose between two different options such as 50% off entrees or the offer above. Creating wimpy deals won’t get Facebook fans and users to come to your restaurant.

The way that the offer is stated is very important, if you want to seriously rock this part, I would suggest that you write down 10-15 different ways to write the deal and then look at them again the next day. What seems like an amazing offer the first time around, may not be so amazing when you see it the second time around.

2) Choose a Food Photo that Keeps Eyes Glued to It

Keep in mind that your offer is going to be on the top of the newsfeed of Facebook users. You have to make sure you have a picture that grabs their attention. Highlight a food item that looks amazing, and make sure it looks good within a small square.

3)Set Your Limits and Terms

It’s important to be able to understand how many customers your restaurant can manage. Ensure that you set a proper limit, and when in doubt set it lower claim amount as a test phase. If it works, you can always go back and do another offer. However if you offer too many and you and your staff can’t handle the flow this can lead to some dangerous results, such as poor Yelp and Urbanspoon reviews that will hurt your long term business.

Have a proper expiration date, and the terms that people can use the offer such as good Sundays to-Thursdays.
Write down what you would like the terms to be. Let it sit over night and then add on any additional terms needed. Inevitably that there’s something else that comes up that you may forget, such as, “May not be combined with any other offer.”

4) Set Your Budget

It’s important to remember that you still run a business, so you need to set a budget that’s appropriate for the return that you are expecting. You can increase your reach by tens of thousands who will see you offer by spending an additional $20-30.

Also understand that this is not a long term solution. This is just a great way to get some of your customers that love your restaurant to come back. This should be considered as part of your advertising and marketing budget.

5) Facebook will E-mail Claimants

Once a Facebook user has claimed an offer, it will be e-mailed off to the user’s e-mail address. Make sure you train your staff and let them know what to expect from Facebook users, and to help them handle the volume of people using the coupons.

The majority of daily deal and offers users will come into restaurants within the first month after claiming the offer.

6) Dazzle Your Customers

While there’s pretty much close to a billion of us using Facebook, that doesn’t mean a billion people know your Facebook page exists. The good news is that those that did come in to use the offer are people who are using Facebook. This also means these are the people that have the potential to create some loyal relationships with and to encourage Facebook users who are not fans to be fans of your page.

Based on personal experience, I find that Facebook users tend to love take photos of food, and willing to share those photos. They may share on Twitter and Instagram as well. There are definitely a lot of side benefits.

Those are the best practices for creating some amazing Facebook offers for your restaurant. Feel free to sign up for our newsletter for great business tips or contact us any time.

Photo courtesy of Rossa Say

Help with Yelp
Yelp Banned this Marketing Book from Amazon

Tired of good 4 and 5 star reviews being taken down by Yelp? We know businesses are frustrated at Yelp, and we’ve found out some of the secrets that Yelp has that they don’t want business owners to know. That’s why they banned the book. Inside MCNG Marketing’s book it covers:

1) How to keep genuine reviews from your friends and family to stay on Yelp and not get “flagged.”

2) How Yelp ranks which reviews to show first and how long they stay up for, and how you can use this to your businesses advantage. (I don’t know anybody else that has studied Yelp Engine Optimization)

3) How to deal with aggressive and poor reviews to gain customer loyalty and much more.

MCNG has worked with a business that has over 140,000 visitors a year with their Yelp reputation and business and this book can do the same for your restaurant.

The book is priced at $4.99, which is less than a price of appetizer at your restaurant, but can save and earn you thousands off dollars a year.Let’s be honest, Yelp is here to stay.

If you’re not satisfied with your purchase you can get back 100% money back within 30 days of purchase. Payments are secure as we process via credit card through Paypal. Purchase now.

Buy Now

Social Media Experiences are the New Form of Advertising

Traditional Advertising Makes It Hard to Create Emotionally Engaging Experiences

Traditional Advertising isn’t dead, and probably never will. Just because TV was invented, doesn’t mean that people still don’t listen to the radio. With these forms of advertising you were able to reach a large audience and most it was about pushing messages onto the public.

Then the birth of social media came along, and it was now possible to reach large audiences in a more economical and consistent manner, especially to reach a local audience. Yes, you could advertise about your small business in the newspaper or put up large posters around town at bus stops, but this still makes it had to create an emotionally engaging experience with customers.

It’s About Engaging Experiences

In a day and age where millennials and Gen Y’s are expecting more engagement advertising and engagement marketing, it’s only a matter of time before traditional advertising will move to the geriatric ward. As young consumers become adults, we’ve become desensitized to push advertising that’s not entertaining, engaging or helpful to us.

We’re now looking to have experiences and entertainment mixed in with our advertisements. Seriously, we don’t mind, that’s why we enjoy watching the Old Spice commercials on You Tube . Then there’s the next step, creating actual experiences with your social media community.

Yelp Creates Experiences for Thousands of Users Every Month

Yelp is the master of such promoting for their website. Almost every month Yelp holds a Yelp Elite party in their major markets to encourage their users to continue to write reviews and to revisit the website again and again. This is no easy feat to do with so many different social media network sites out there. They understood very early on that by creating experiences for their most loyal social media users, that they would earn their loyalty. But the fact is that they brought the community together through the feeling of the experiences being earned.

Create a Twitter Scavenger Hunt

Another great way for small businesses to create memorable experiences is to start a Twitter treasure hunt that gives away your product. Place your product (or an item that is uniquely yours) all over the city for people to find. Reveal the locations of these items at different times of the day through Twitter and Facebook. For example, if you run a retail shoe store, you may offer a free pair of shoes to the person who finds the item located on a specific street corner, and whomever is the first to find it gets to keep it. The famous skateboarder, Tony Hawk has executed this strategy very well.

There’s a Whole New Level of Scavenger Hunts with Mobile Apps

Catch the Flash campaign is one of my favourite campaigns, because it was able to combine social media, digital and traditional media (they used radio promotion) to get people to try to catch the runners all over the city to help promote Nike’s Vapour Flash Jacket. There were 50 runners in total wearing the jackets numbered 1-50, and Nike provided an app that would allow participants to know where the runners were because the runners had a GPS tracker attached to them. The event took place at night, where people had to use flash photography and catch the number on the back of the runners. The person with that had the most photos of the different flash runners won a 10,000 Euro platinum bar.

Some of the best social media engagement we’ve gotten for a restaurant was through creating a unique experience for one of their loyal customers. She tweeted a few days before she was landing at YVR airport that she would enjoy having a breakfast pizza at 8 am in the morning. It started off as a bit of a joke. But as the marketing agency representing the pizzeria, we took the initiative and delivered a great pizza to her, and she and her best friend loved it! Here’s the post detailing it all.

Good marketing and advertising is about spending your marketing budget wisely. While a newspaper or printed advertisement MAY get the attention of your target market, social media campaigns with proper experiences can cost as little as a giveaway. If you feel that you don’t have the social media following to conduct such experiences yourself, pair up with a local online celebrity to help promote your particular social media experience.

Put back the social in social media and get people involved with your brand. One of the newest trends to get people to have experiences with your brand is through gamification. Something you’ll definitely see much more of in the next 20 years.

6 Best Practices for Facebook Restaurant Marketing

Facebook Eating a Person

With Facebook reaching the mark of 1 billion users, it’s hard to ignore this social media giant. The biggest questions isn’t whether Facebook is useful for restaurant marketing, or how it affects a restaurant’s profit, it’s the debate of how long it will be before Facebook makes changes to their Facebook Pages.

Facebook Pages are different from personal pages. Personal pages you get to add friends, and you can restrict who sees your profile. Facebook Pages are designed more for businesses, brands, personalities, and are easily differentiated from personal pages because you have the option to “Like” them.

With the several different changes that have happened with Facebook changes over the years, there are still some great practices that have remained throughout Facebook’s algorithm that will help you get noticed by your “Likers” and those that happen to drop by your page.

Here are 6 Best Practices for Facebook Restaurant Marketing:

1) Respond to your Customers

I can’t stress this enough. Facebook wasn’t designed as a static website where you just post updates. It was designed to create opportunities for fans to engage with their brands and vice versa.
What does engagement on Facebook really mean?

For the restaurant business it means when people compliment your photos that you’re thanking them for their compliment. It means that when someone tells you that they had an amazing experience at your restaurant that you don’t just respond with a click of a “Like,” you respond with a warm response such as, “We’re really glad to read that you had a fantastic time at Timbo’s Restaurant. And most of all appreciate you taking the time to let us know, we hope you have a fantastic upcoming week.”

Clicking the like button is poor customer service, and just plain lazy. After all, you wouldn’t just hold your thumbs up if someone said they loved your duck confit in real life right?

2) Start Conversations on Facebook

Start conversations that get people wanting to talk to you. Ask them questions about what makes great customer service. Ask people for the opinion on what type of free goodie they would like for liking the Facebook page. Do they prefer a dessert, do they prefer an appetizer or a percentage off of a main menu?

One of the worst parts about starting conversations is that nobody responds. And I want to assure you that it’s not the end of the world. There are a few factors involved such as the time of day, how many other messages you may be competing with in the users Facebook newsfeed and so on.

That’s okay, not everything you’re asking is going to be a big hit. But the great thing is that you’ll start to notice what has a great response.

Most restaurants rush, rush, rush. And they forget that they are starting conversations with real customers and real people. All you have to do is remember that, and think of conversations that would be of interest to your Facebook “likers.”

3) Hold a Contest that Rocks

First off, be very careful about your country or state laws regarding contest, and the term and conditions that Facebook restricts.

In Canada, you technically must ask people a skill testing question, and ensure that no purchase of is required.
Contests are such a wonderful way of having fun with your fans and a great contest can drive more likes and more engagement during the contest period than anything else.

Vancouver is a big hockey town. The restaurant we represented wanted to drive the number of “Likes” to our restaurant client’s page, so we held a draw for two Vancouver Canucks tickets.

We not only promoted it on Facebook, we cross promoted it with Twitter, and encouraged people to “Share” the contest with others (at the bottom of every Facebook Page post you make, people have the option of sharing that particular post with others.)

The power in getting people to like the page was actually in encouraging people to “Share.” Because once people share, others who wouldn’t normally see your posting have no seen it. This was part of our strategy in getting 3000 more Facebook likes for the Vancouver Christmas Market within 2 months.

4) Create Posts that even Superman Would Want to Read

Along with Novo Pizzeria, our marketing agency, took a great opportunity to deliver pizza to Vancouver International Airport because our customer had jokingly tweeted that she would love to have our pizza at 8:30 am during a layover to another Canadian city.

Well we didn’t hesitate for a second, and delivered a wonderful Neapolitan pizza to her and her friend at 8:30 am. We took a photo and posted it on Facebook the next day. It definitely got people talking, and many customers had positively commented on the story.

These stories of unusual and extraordinary customer service drove discussion and also drove likes. On top of that such stories are sticky and make such a wonderful story that customers will remember for a long time.

5) If Picture is a Thousand Words, One of Those Words is Hungry.

People love visuals, and they love it when you’re able to show off new menu items that you’re about to launch for a new menu, it’s a great way to tease them to come in.

It’s also a great place to be able to show off some of your signature dishes that your loyal customers may not have had a chance to ever see.

Include some great writing along with your photos and describe the menu items the way you would want your top notch servers to describe it. Your description should be mouth watering so that it drives people to come in.
If you’re Facebook page is starting to look like it’s being filled with too much text, that’s the time to add some photos.

6) Facebook Should Never be a Loner

Now that Facebook doesn’t allow “Fan Gating” (There are 3rd party apps that do allow that now) that doesn’t mean that you aren’t able to drive people to “Like” your page. For example I’ve listed a great way of increasing, “likes” by holding a contest. It’s also important to not look at Facebook as a single entity. You have to look at it as part of your integrated marketing strategy.

Do you promote your Facebook account on the bottom of the restaurant menu? Or if you own a cafe, do you have a little stand that encourages people to “Like” your Facebook to hear about exclusive offers? Are you using your Twitter account to promote your Facebook account as well? If you mention that you have a Facebook account on Twitter, you’ll be surprised that a few of them will click on it and click “Like.”

Have you found a way to increase engagement with your Facebook fans? We’d love to hear some of your ideas.

Help with Yelp
Yelp Banned this Marketing Book from Amazon

Tired of good 4 and 5 star reviews being taken down by Yelp? We know businesses are frustrated at Yelp, and we’ve found out some of the secrets that Yelp has that they don’t want business owners to know. That’s why they banned the book. Inside MCNG Marketing’s book it covers:

1) How to keep genuine reviews from your friends and family to stay on Yelp and not get “flagged.”

2) How Yelp ranks which reviews to show first and how long they stay up for, and how you can use this to your businesses advantage. (I don’t know anybody else that has studied Yelp Engine Optimization)

3) How to deal with aggressive and poor reviews to gain customer loyalty and much more.

MCNG has worked with a business that has over 140,000 visitors a year with their Yelp reputation and business and this book can do the same for your restaurant.

The book is priced at $4.99, which is less than a price of appetizer at your restaurant, but can save and earn you thousands off dollars a year.Let’s be honest, Yelp is here to stay.

If you’re not satisfied with your purchase you can get back 100% money back within 30 days of purchase. Payments are secure as we process via credit card through Paypal. Purchase now.

Buy Now

How often are Americans Eating Out?

More Americans Choose to Dine In to Save Money

running of the waiters

On May 16, 2012 Harris Interactive did an online survey of 2,451 Americans between March 12-19th. Here were some interesting highlights from their research that will offer you some great insight into the dining habits of Americans.

1) 63% of Americans have dined out at a fast food chain in the last month. 53% have been to a casual dining restaurant, and 50% have dined out at a casual restaurant chain. 18% of Americans have dined at a fine restaurant establishment, and about 9% of people dined at a fine restaurant establishment chain (like Morton’s.)

2) About a 1/3rd of Americans have reported that they have been eating less frequently at fast food, casual dining, and casual chain restaurants. One interesting fact that stands out is that 1 in 10 Americans have reported to eating out more frequently.

3) 71% of Americans are cooking at home now, because their primary goal is to save money. While 57% considered going out to eat as a luxury as opposed to being an everyday activity. These numbers aren’t that far off from their Canadian counterparts with the study done by Ipsos Reid.

Approximately 70% of Americans across all age groups from 18 to 66 are finding that they are cooking at home more often to save money.

4) About 29% Americans say that they will cut spending in other areas in order to keep up with their dining habits.

What drives Americans to go eat at restaurants?

The following factors are what motivate diners to go out and eat.

1) 90% said good prices.
2) 84% said their mood (such as cravings for a particular style of cuisine).
3) 81% say a specific dish that they enjoy.
4) 80% said convenient location
5) 78% a broad variety of menu items.
6) 59% said special offers.
7) 58% said healthy items that fit their dietary need.
8) 60% of Americans say choosing the same restaurant is not important to them, nor is a menu that usually has new items.

According to an article by MSN Money, The average American spent $2,505 a year on restaurants in 2010, down from almost $2,700 in 2008, according to the U.S. Department of Labor, which is making it harder for restaurant’s to be more profitable year over year.

Times have never been tougher for a restaurant. This is why that you have to ensure that you restaurant stays extraordinary in these times with excellent customer service and brand differentiation and to create intense loyalty. Until consumer confidence rises in the U.S. expect more and more Americans to choose eating at home as the norm.

Help with Yelp
Yelp Banned this Marketing Book from Amazon

Tired of good 4 and 5 star reviews being taken down by Yelp? We know businesses are frustrated at Yelp, and we’ve found out some of the secrets that Yelp has that they don’t want business owners to know. That’s why they banned the book. Inside MCNG Marketing’s book it covers:

1) How to keep genuine reviews from your friends and family to stay on Yelp and not get “flagged.”

2) How Yelp ranks which reviews to show first and how long they stay up for, and how you can use this to your businesses advantage. (I don’t know anybody else that has studied Yelp Engine Optimization)

3) How to deal with aggressive and poor reviews to gain customer loyalty and much more.

MCNG has worked with a business that has over 140,000 visitors a year with their Yelp reputation and business and this book can do the same for your restaurant.

The book is priced at $4.99, which is less than a price of appetizer at your restaurant, but can save and earn you thousands off dollars a year.Let’s be honest, Yelp is here to stay.

If you’re not satisfied with your purchase you can get back 100% money back within 30 days of purchase. Payments are secure as we process via credit card through Paypal. Purchase now.

Buy Now

How Music and Noise Affect Restaurant Sales and Customer Experience

Too Loud
Does the type of music that your restaurant plays cause customers to drink more? Or does classical get them to spend more than top 40? Which music turns over tables fastest? While music and behaviour at restaurants hasn’t fully been explored, this blog article will give you the quick lowdown of some scientific studies on how music is affecting your customers. Some of the findings are contradictory.

Does the level of sound affect the way your customers taste food?

Back in 2010, a team of researchers from Unilever decided to test this out. They blindfolded 48 people and gave them food to try out in two different sound scenarios. Scenario one involved silence, while scenario two involved putting on headphones with noise being played. They found that when people had headphones on with white noise in the background, people found their food was less sweet and less salty than when they ate the food in silence.

It’s speculated that because airplanes have so much white noise in the background that that’s the reason people feel airplane food is generally bland.

What if it’s a sound that the person likes? Does the food tastes better?

While there has not been a study that has made this conclusion, the same researchers above have noted that it seemed people enjoyed their meal more when they were able to listen to sounds they thought were more pleasant.

Which causes people to spend more time at a restaurant, slow or fast music?

Clare Caldwell and Sally Hibert, from the University of Strathclyde in Glasgow did a study in an Italian restaurant in an affluent neighborhood. They decided to test out how fast music (music that was 94 beat/minute or faster) and slow music (72 beats/minutes or less) affected how long people stayed at the restaurant.

They found that slow music caused diners to stay longer at the restaurant by 13.56 minutes.

Which is why you’ll see that many fast food places play pop music to try to get you to get out as soon as possible. While other locations like Starbucks will generally play slower music to keep you at the store to make it your “third” home.

Do customers spend more during slow music or fast music?

According to the researchers from above ,it was found that people who listened to slow tempo music spent 18.14 pounds on food, and 9.12 on drinks. While those that listened to the fast tempo music ended up spending 16.14 pounds on food and 6.04 pounds on drink.

A study in 1986 by R.E. Millman found that his fast versus slow music group spent about equal amount of money on food. However the study did find that people in the slow music group spent 40% more on alcohol than their fast music counterparts.

Does the type of music being played affect how much is being spent?

Stephanie Wilson from the University of New South Wales in Australia set out to answer this question. She did a study at a popular restaurant in Sydney called Out of Africa. There were some interesting findings. She found that people didn’t stay at the restaurant after 11pm when classical music was being played.

But here was a break down of how much people spent at the restaurant depending on the music.

No music, average spend was $17.12
Easy Listening = $19.67
Classical = $20.20
Pop = $21.01
Jazz = $21.82

Another interesting observation that came out was that higher income earners had no significant correlation with higher spending.

The difference between this study and the other ones I’ve researched is that this one did factor in age. The clear majority of subjects in this study ranged from the ages of 20-39.
The approximate age that many restaurants aim for as their age demographic.

Does loud music and noise annoy customers?

In 2011, Zagat reported that it was the number two complaint that people had about restaurants. Service was number one. Yes many customers find loud music and loud noise very annoying, so why does it seem some of the most popular restaurants do it?

In my personal opinion, I think it’s a way to divide generations of eaters and attract specific demographics. Since older people don’t want to dine in fast paced and loud noise restaurants, they generally stay away from those places, instead vying to go to restaurants that play classical music.

While loud pop music is seen as vibrant and energetic. This type of music environment which is closely associated with the night club environment tends to attract a younger crowed. After all how many older people do you see in nightclubs in North America? This will give you some idea why some stay away from night clubbish type restaurants.

Last Thoughts:

Noise levels are becoming a big issue, and are being included in more and more reviews of restaurants. Zagat has them, and even Open Table describes loud music as “energetic.” Music can definitely help increase how much a customer spends, and I personally would encourage you to try out which types of music bring in the most amount of money. It’s all about testing what works and what doesn’t.

If you feel like you don’t have the extra time, just remember that once you get the right music, each customer is probably going to be spending about $2 more on each order. If you’re serving about 100 people a day, then that’s an extra $200. Which amounts to an extra $6000 a month. Which is an extra $72,000 a year. Not bad for making sure you have the right music choice. You can probably see why Starbucks takes their music so seriously now.

Feel free to contact us if you’re interested in finding more ways to increase your restaurant’s revenue.

Help with Yelp
Yelp Banned this Marketing Book from Amazon

Tired of good 4 and 5 star reviews being taken down by Yelp? We know businesses are frustrated at Yelp, and we’ve found out some of the secrets that Yelp has that they don’t want business owners to know. That’s why they banned the book. Inside MCNG Marketing’s book it covers:

1) How to keep genuine reviews from your friends and family to stay on Yelp and not get “flagged.”

2) How Yelp ranks which reviews to show first and how long they stay up for, and how you can use this to your businesses advantage. (I don’t know anybody else that has studied Yelp Engine Optimization)

3) How to deal with aggressive and poor reviews to gain customer loyalty and much more.

MCNG has worked with a business that has over 140,000 visitors a year with their Yelp reputation and business and this book can do the same for your restaurant.

The book is priced at $4.99, which is less than a price of appetizer at your restaurant, but can save and earn you thousands off dollars a year.Let’s be honest, Yelp is here to stay.

If you’re not satisfied with your purchase you can get back 100% money back within 30 days of purchase. Payments are secure as we process via credit card through Paypal. Purchase now.

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Why being Good is the Death of the Restaurant

closed for good

Good just Isn’t Good Enough

I’m sorry to tell you this, but it’s not good enough that your restaurant is “good.” It’s not good enough that your food is “good.” It’s not good enough that you service is “good.” It’s not good enough that your location is “good.” It’s not good enough that your Facebook restaurant’s marketing is just “good.” I’ve probably “gooded” this paragraph to death.

Good is a death word in the restaurant industry. When people tell you that your restaurant is good, that means that they enjoyed their experience but they didn’t think that anything was memorable. They are also telling you secretly that they’re not going to mention your restaurant until someone brings it up.

Good Restaurants Don’t Survive

The truth is that good restaurants don’t survive for long. Exceptional restaurants survive for the long haul. This doesn’t mean that these places are exceptional in every area of the restaurant business, but they usually provide something exceptional. Something that sticks to a customer’s mind.

This could be exceptional value. Large amount of food that is cheaply priced. A restaurant could provide exceptional service so that when half the people walk in, they’re greeted by their name, and those that are not, their names are being learned. It could be that the restaurant has an exceptional idea with their cuisine such as Kits Daily in Vancouver, where the menu changes every day. Or ensuring that you find ways to exceptionally market your restaurant and have great creative ideas.

My Experience at an Exceptional Restaurant

Though I don’t always get a chance to visit the restaurant, Le Crocodile is still one of the best restaurants I have ever attended. I’ve been there three times, and during the three visits I have always had a pleasant experience. The moment I walk in the maitre d’ was attentive and always took my jacket and all my accompanying guests.

While the restaurant has an air of sophistication, the staff are anything but pretentious, but instead are friendly, humane with a side of light hearted humour in the way that they treat their guests. I never felt that my age was discriminated when I first went there.

No matter what I ordered, or how much I ordered, they always did a great job to make us laugh and smile. They taught us in what particular order we should eat our food to optimize the flavours of our dishes. Lastly, their food has been exceptional. When people ask me which restaurant to go to, I tell them to go to the Zagat Rated Le Crocodile. I promise them that they won’t be disappointed.

Good, Good…GONE

Sadly many restaurants aren’t prepared to be exceptional, they’re always prepared to be good. Most working restauranteurs don’t go and introduce themselves to their customers. They don’t go out there and ask for honest feedback because they would rather be comfortable than to improve.

All restaurant owners should watch Jiro Dreams of Sushi to truly understand what being exceptional is about. Exceptional is a war. It’s a war because if your restaurant doesn’t want to be exceptional, another restaurant will.

Another restaurant is willing to go out there at every charity event out there. Another restaurant is willing to respond to Yelp reviews. Another restaurant is willing to go out there and meet their local business owners. Another restaurant out there is finding a way to continuously learn new cooking techniques. And while you may think your restaurant is doing well right now, that’s only because you haven’t had a better neighbor move in one block down yet.

It’s when you realize that the new competition moved in, that your complacency is what will be the death of your business.

Even in restaurant marketing, I’m always trying to learn something new every day. I’m always trying to think of ways to help make a businesses marketing better. And no one else can be responsible to be exceptional except you.

Could you imagine where Apple would be today, if they just settled on being good. Or if Coke was always satisfied as the number one selling drink and thought that they were “good” enough for the public. Good = death.

I’m sorry, if your restaurant is aiming to being just good, then you might as well join the 80% of good restaurants. 10% of them are terrible, and then 10% are in the exceptional category. If you’re finding it hard to get your restaurant to the next level in both customer service and in sales, then consider gamifying your restaurant.

Being good, is another word that your restaurant sucks. When was the last time you raved about a good restaurant? When was the last time you raved about an exceptional one? And what was the difference?

4 Restaurant Marketing Myths that will Hurt Your Business

Don’t Make these Deadly Restaurant Marketing Mistakes

Restaurant with Patio One of the deadly sins of restaurant marketing is doing it after the restaurant has opened. By then it’s all about playing catch up.

Great marketing, isn’t about being reactive, it’s about being proactive.

This is what great creative marketing and digital agencies do. This is why Coke is constantly marketing their products and finding innovative ways to ensure that they remain the number one brand in the world. But the one thing that Coke doesn’t do is try to take quick short cuts.

Let’ examine some myths in marketing.

Myth: One type of Solution Will Solve All Your Problems.

In the age of social media and digital marketing, many restaurants feel that one particular avenue is going to help raise their business to stardom. They feel that Twitter or Facebook will be their saviour because they read the best of the very best stories. Truth be told, only a very tiny percentage of social media campaigns done by restaurants become massively successful, usually because they are backed up by a large budget.

The best way to get marketing off the ground is to have an integrated strategy. And not necessarily to look at one particular method of marketing, but to look at several avenues and ask the tough questions.

What type of social media do we use? What type of newsletter strategy should we carry out? Who will be an ambassador for our restaurant and develop relationships with the locals? What type of mobile strategy do we need? Does our website need to be updated to be optimized for search? How do I develop relationships with the media? What type of events should I plan out for the next six months? Who will be responsible for responding to online reviews on Yelp?

In my personal experience, and even reading dozens of case studies, rarely have I ever had a restaurant or marketing company say that it was one particular tactic specifically brought them huge business. If you tend to dive in deeper, you’ll realize there’s more to it then meets the eye. Many times it’s the combination of using SEO (search engine optimization) through blogging, search word targeting, and the use of social media that helped drive business. Or great staff.

Myth: Marketing can be Done Without Spending a lot of Money.

The nature of marketing is to drive customers and sales to your restaurant. However, money is always involved when it comes to a form of marketing. It’s really dependent on your perspective. For example, Costco does very little in terms of advertising their stores. It’s usually word of mouth. But they spend a lot of money into training employees, and that’s where they put their marketing budget.

Everything a restaurant does is marketing.

It doesn’t matter whether you’re spending money with a digital marketer, or customer service trainer for your staff, it will cost you money. And things that you don’t believe costs you money, is going to costs you time.

Most restaurant owners believe that if you tweet specials that will get customers. That’s the equivalent of a sandwich board on the corner of a busy intersection. So many people driving by and just glancing. You’ll get some attention but not a lot.

Social media done right, is time intensive, and while you’re saving money by doing it yourself, can you honestly tell me that you can afford the extra 25-40 hours a month actively managing your social media accounts without taking away the core of operating your business? Let’s be honest, you know you need to be on there, but you just don’t have the time to develop those relationships with people online.

Great marketing costs money. Just like great food commands a price as well.

Myth: Marketers can Make you Money Extremely Quickly.

This is actually not a myth, marketers can make you money extremely quickly, but the question is, how much do you want to spend and how many different avenues of marketing do you want to use? I once read an ingenious campaign to help a restaurant stay alive and was able to help turn that pub around within 3 months. Do you know how much they had to spend on that billboard marketing campaign?

$20,000 US.

Because marketing doesn’t guarantee results, you can imagine that spending that kind of money is a big risk, but it did pay off. And because of the visibility of the campaign and the creative work behind it, the restaurant was able to run very smoothly for the next two years full of patrons. I’m not 100% sure what other marketing efforts took place afterwards.

But quick money is possible, but be prepared to spend it. And while I personally also understand that running a restaurant is tough business, you should be putting aside about 3-6% of what you earn aside for marketing.

Myth: Great Food will Carry My Restaurant.

I’m really sorry to say this, great food is essential, but it won’t launch your restaurant to high profits. Ever since the rise of the celebrity chef, the number of excellent restaurants across the continent have been on the rise. There are food trucks on the West Coast that are now serving better cuisine than I can remember from restaurants 15 years ago. Things have changed and they are a lot more competitive. Restaurants have now entered into the Coke vs. Pepsi world, except much much worse.

In order to attract an audience to your food, they have to know about it and be reminded about your restaurant. This is why Coke never stops advertising. Even word of mouth marketing takes times. Sadly too many places I know that have great food shut down a year or two later, or get sold off to the next owner. Unless your food is outstanding, a restaurant will need marketing to bring awareness of your restaurant. I’ve always believed that every great restaurant does three things well in the modern age 1) Great food 2) Great Service 3) Great Marketing.

While there are many shortcuts to marketing, you need to be able to research what you’re spending your money on and the reputation of the people that work behind the marketing agency. If marketing, in all its forms, weren’t that important to the world of business, then companies like Coca Cola and Apple would never spend a dime on it.

Why Sex Works when Marketing a Restaurant

Using Sex to Sell Your Restaurant

Sex and food, though it’s often been associated together (oysters are a good example), when that type of sexuality is brought to the front of the house staff that involves women in a restaurant, it can be risky business. Everybody has their opinions on the use of sex in marketing. I’m not here to argue the merits of what’s right and wrong, but instead to discuss why sex has been so successful at selling restaurant food, and in why in some cases it failed miserably.

Blondies Las Vegas Sex can sell a Restaurant, and Who’s Doing It.

Does sex sell a restaurant? The short and simple answer is yes. Sex sells, and it sells big time when done right. Abercrombie and Fitch are a good example. Do you know what they were before they decided to put good looking men and women in their ads? They used to sell guns, tents, and outdoor wear. And this might surprise you but A+F was originally launched in 1882. So why wasn’t this brand as popular back in the 60’s and 70’s the way that Levi’s? It’s because it was only when they focused on sex based selling to teenagers and young adults did A+F make a big name for itself.

But let’s get back to the restaurant industry. What about restaurants. Can using sex help sell a restaurant?

If we look at the overall restaurant system in certain parts of North America, such as California and in the Southern States like Florida and Texas, there’s no doubt that it sells extremely well. Hooters, the original restaurant and bar that brought it to life has now created a whole industry around “Breastaurants.” (Yes I’m aware that it sounds demeaning and degrading, after all it would be weird to have the term “Penistaunts” used as well.) But Hooters, actually started off as an April Fool’s Day joke back in 1983, and it now has about 460 locations across the U.S. Not to mention it’s in 27 countries.

Hooters isn’t the only big game in the market. The Tilted Kilt Pub and Eatery started back in 2003, and now has over 65 locations and growing. On the surface the concepts are really similar, with some slight differences in costume and marketing positioning.

Twin Peaks has 22 locations, mostly down South, and that restaurant chain too is expanding. You can’t deny the sexual innuendo and wit that goes into that particular restaurant chain. Those are large chain restaurants that use female sexuality to help promote their restaurant. And if you go down to Las Vegas, at Blondies, the women dress up in cheerleader outfits.

It’s simple to brush it off as some North American phenomenon, but if you cross over to our far neighbors in the East, Japan, they have the phenomenon known as maid cafes. Cure Maid Cafe was the first to start the trend back in 2001.

As you can probably tell by the name, maid cafes are places where female servers dress in French maid outfits or in a particular type of cosplay. It doesn’t quite stop there. Since the majority of their patrons are men, they call their patrons, “masters” when they serve them their food and greet them at the door. It’s not uncommon to see the servers crouch down beside their “master” while serving and stirring their coffee.

While the style of sex marketing isn’t the same as those of in North America, the main reasons why both these styles work are the same. They both play off the idea of reality that borderlines on fantasy, and vice versa.

Why does this Sex Formula Work So Well?

There is no doubt that this formula works. Good looking women, attractive personalities, flirtatious conversation, and a great smile, any man will tell you that that’s a winning combo. But in order to use sex to sell a restaurant, the personalities of the women that you hire must be able to create that slight tension between fantasy and reality.

In my opinion this is part of the success of these particular chain restaurants.

Remember those Axe commercials that you saw where women threw themselves onto those guys that used it? Well that’s not a coincidence. The product ended up selling extremely well to young adult males.

Axe did a lot of research before launching their ad campaigns, and what they found out was that the biggest fantasy that most men had, wasn’t to have one beautiful woman all over them, it was to have several beautiful women at the same time. What Axe did really well was to bridge the gap between fantasy with the reality in their ads.

Here’s the kicker, males bought into the advertisement. And they bought into it big time. For many young men that had trouble in their dating life, at least on a subconscious level, believed that if they used Axe that it would increase their attractiveness with many women, and that they would get the same attention the way the men in the ads did. It was reported that young male adults were buying Axe by the caseload and dousing themselves with it.

They believed the more they used it the more girls it would attract. It got to the point where some educational institutions moved to ban any males from wearing Axe because of the overbearing smell of Axe being brought to classrooms.

Now why would men believe in this image, what would make them rationally think that Axe would attract lots of women at the same time?

It’s because there is a small part of the male population in which the reality of having many women fawn over them does occur. Hugh Hefner and Justin Bieber are a good example. Look at how many women, whether young or old, that have a major crush on Bieber.

It’s this tension between fantasy and reality that helps sex sell products.

If you look at the “breastaurant” industry, this makes sense. If men fantasize about being surrounded by a dozen beautiful women who will flirt with them, dress up in clothes that are erotic, hula hoop dance, sing happy birthday to them, make them feel good, and help them escape from the harsh realities of work and stress, why would they not go?

How many places are there to choose from to be able to live out this type of fantasy, and still be accepted by their male peers and by some women? There isn’t a lot of places that most people would consider acceptable, and that’s where this particular niche is so successful.

Because it’s not okay to do that by going to a brothel, nor to hire professional escorts to surround you in some secret event like the movie Eyes Wide Shut.

Hooters, Twin Peaks, and Tilted Kilt provide that ever lasting fantasy that men have, and bring it close enough to reality. They get served by a beautiful woman, but they can also look around and see more beautiful women. The next time they come in they may see a new woman serving, and this also plays into the fantasy. But there are certain rules and etiquette set up that prevents the full fantasy from coming true. This causes more tension.

The men may get old, but the women will stay young, and there’s always new staff to ensure it stays that way.

As long as the female servers and the management can provide that fantasy that’s just out of reach of reality, then men will keep going to these restaurants.

Does This Type of Restaurant Always Succeed?

Absolutely not, this model may be a great way to market at first, but the truth is that marketing sex alone can’t help a restaurant sustain itself. When I think back to Vancouver’s Hooters, people were talking about it, no one really went back to it. And there was the one in Surrey, a suburb of Vancouver, Canada that closed down as well.

While a few men I talked to admitted that they did go back to the restaurant because they wanted to see one particular girl, it was unanimous that the food wasn’t good, and could be described as average at best.

Regardless of the type of restaurant you run, I’ve always told restaurant owners there’s three fundamentals that always have to be taken care of, good food, good service and good marketing. Each one relies on each other. When one fails, it doesn’t matter if you have a great marketing strategy involving sex, people aren’t going to spend good money on crappy food. Nor will the looks of a beautiful woman keep bringing back customers either. Especially if you live in a city like Vancouver, where MSN Travel ranked Vancouver 6th for city with the most beautiful women in the world.

This is only one way that sexuality is used to get patrons to restaurants. I’ll discuss more in a future article about other tactics and strategies that involve sex to get customers into restaurants, and look into how male sexuality is used to drive in customers as well.

Please feel free to contact us if you have any questions.
Or you can always reach us on Twitter @MCNGmarketing

How to get your Restaurant found on Google Search – SEO Best Practices

Is your Restaurant Being Lost in an Ocean of Google Searches?

Google search page can be one of your best friends or one of your worst enemies, all depending on how you approach SEO (search engine optimization) for your restaurant’s website. With restaurant owners being incredibly busy running their own business all day and all night, it can be very difficult to dive deeply into search marketing, but it’s important every owner understand how SEO affects their restaurant business.

Why Being Number One on Search Results Matter

Based on an article by Search Engine Watch the first three sites listed on a Google search got 58.4% click through rate (this means that the people that saw it, clicked on the link shown) and the very first position on Google search received an average click through rate of 36.4%. Second place received 12.5% and the third received 9.5%. If your site ranks tenth then you have a click through rate of 2.2%.

Think about this, if Yelp, Urbanspoon, or a news article is the first search result that shows up when people in your local area search for your restaurant then you’re going to lose a lot of web “foot traffic” to your site. In the restaurant industry, foot traffic is vital because it helps increase the visibility and profit of your restaurant. Now imagine all of a sudden your foot traffic dropped by 67%, what do you think would happen to your business?

If you ask the people that rely on tourists to keep their restaurant successful, they will tell you the impact of losing foot traffic. And yet, many restaurant owners are doing this with their search results. They ignore it, feel that being listed fourth or fifth on the first page is okay and don’t realize how many customers they’re losing.

Why leave it to chance that someone should visit the Yelp page and potentially have the latest review be a 2 star review.

Take control and optimize your site for the best search results to be ranked number one on as many key search terms as possible.

Here are Seven Guidelines to Help Your restaurant Rank Higher in Google Search Results.

1) Make your Website Domain Name Intuitive and Easy to Remember

Ensure that the name of your website domain is what customers are going to search for intuitively. This is very important. This is why many big chain restaurants are willing to pay hundreds of thousands, even millions to claim back a site that has their brand name in it. They know that people are going to intuitively type in and not

Take the time to ask your friends and family, after you’ve named your restaurant, what would they most likely type in the address bar to search for your site.

To ensure you rank well, the name of your website plays a dominating role in how you are found in search results. If our company was called MCNG Marketing, but we chose the website, we wouldn’t rank well for people searching for our company name. We would rank very well for the search words, “customer service in Canada” though.

For restaurants, always have a domain with the name of your restaurant in it. You don’t want a competitor to buy up your name and cause headaches for you in the future.

2) Your Title Tag for Your Website should have You Restaurant Name, and a Key Word Search Term in it

The title tag is what determines the title of your website on search engines like Google. The title tag has quite a bit of weight in Google search engines in terms of ranking. This is why it’s important to have someone that understands SEO (search engine optimization) working on your website.

Having a nice design is just the scratch of the surface, the web designer and programmer need to work with someone that is familiar with SEO if they aren’t. Your title tag should contain the name of your restaurant, and also the major key search term you want to be found for.

Let’s say your restaurant’s site is, then your title tag might say, “Best Burger in Atlanta | Domer Restaurant.” There are potential customers that are looking up the term “best burger in Atlanta,” and these are customers that are actively looking and wanting to go to your restaurant. But also ensure that you’re putting the name of your restaurant in the title so that people that know your restaurant by name don’t get confused.

3) Your Meta Description is the Same as Describing Your Menu Items

The meta description is the description of your website that shows below the title in search results in Google and other search engines. This description is important, not so much because it affects the search engine ranking, but because it helps in getting more clicks to your website. It’s like having a great description for a menu item. The description affects how many people order it.

Ever search a website with a great title, and then just below it is a description that doesn’t quite make sense, and isn’t relevant to what the searcher is looking for? That slight hesitation is going to deter people from clicking on your website. The better and more relevant the description of what people are searching for, the better.

4) Think of the Key Words that Customers are Using to Find Your Restaurant

In this day and age, it’s very important to be able to find someone that knows how to copywrite and knows SEO. When having your website written, you want to think of some of the words that your customers are searching for to find your restaurant.

I’m not talking about the name of the restaurant, which is the MAIN keyword you should rank for, but words customers are typing while looking for a potential place to eat.

Let’s say that you own a Thai restaurant in Seattle. The keywords “Thai Restaurant in Seattle” are probably competitive since you’re competing with a few other dozens of food restaurant sites that also happen to have the words “Thai restaurant in Seattle” on their website.

While it’s considered best practice to put the keywords in the article multiple times, don’t stuff the article with the same keywords again and again, like best Thai restaurant in Seattle on your front webpage 10 times. It’s going to become obvious that you are “key word stuffing.” Google’s search algorithm will punish your search ranking. Even if they don’t punish you, it’s gong to seem a little a unnatural when people read it.

But there are a lot of words that customers are searching for that you can rank very well for. These could be words such as “Thai Restaurant in Belltown,” or “Best Thai Restaurant in Seattle,” or “Thai Food in Seattle.”

Before you do decide to go and aim for certain keywords it’s important to be able to find someone that is familiar with Google Analytics, or has some type of search software that can measure the amount of people that are searching for those key words, and to be able to tell you how competitive it is to rank for those particular words.

It’s not as simple as just putting them on the website and then magically your site will rank high for them. Certain keywords can take two to three years before you’ll show upon the first page for them.

5) Create a Blog on you Restaurant’s Website

Blogging is powerful because Google Search likes it when you update your website frequently. And plays a role in ranking higher as time goes on. If you happen to update your website frequently then that will help with your search results as well.

A blog post can be used to aim for specific keywords to bring awareness to your site as well as drive web traffic. This might a blog post on how to make a particular type of soup that people are searching for, or it could be a blog post that lists your favourite restaurants around town, so when people search for those restaurants your blog post may pop up.

6) Have Other Websites Link to Your Restaurant’s Website

The number of links that link to your website are also vital in helping you rank higher in Google’s search engine, with some exceptions of sites that have something called “No Follow.”

If your restaurant is wonderful, and people love your restaurant, and they have their blog, there’s a good chance they’ll link to your website. The more quality sites that link back to your site, the better your rankings will be. Low quality websites would be ones that have one or two blog posts, or contain a lot of spammy links.

High quality sites include newspaper websites, online magazines, and long time running blogs. This is why, from a SEO perspective, it’s important to generate online media buzz as soon as possible. The more quality links, the faster you rise among the engines.

7)There’s No Shortcuts to SEO. Don’t Try to Cheat the System.

A reputable marketing or digital agency will tell you that there aren’t shortcuts to building up great SEO results. It’s a lot of research, time, and work that can go in to search engine optimization to ensure that you rank high up for many keywords. And there’s a lot of strategy involved.

There have also been ways to rank high, temporarily, and it makes it look like the work has been done. This happens by paying for links, or using what’s known as Black Hat methods. Google will find a way to punish those sites that are cheating the system. It’s only a matter of time. There’s no shortcuts to SEO, only great strategy and execution.

If you’re looking to find a way to drive more customers into your restaurant through social media and online marketing, feel free to contact us.