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How to Easily Post a Pinterest Pin onto a Facebook Page

The Easiest Way to Post Pinterest Pins onto Your Facebook Page. More Pinterest marketing tips and tutorials found on MCNGmarketing.com

This blog post will go over how you can easily post your Pinterest pins onto a Facebook page or group from within the Pinterest platform.

Anna Vanlandingham, from Pinterest Pro, for sharing this with me. It’s greatly appreciated.

Connect Your Pinterest with Your Facebook Account

Now before you can post directly to any Facebook page or Facebook group from Pinterest you have to connect your personal Facebook account with Pinterest.

You can easily do this by going to the desktop version of Pinterest and going to your account settings and scrolling down to the section about logging in with your social networks. Make sure you connect your Facebook account.

Now you’re ready for the next step.

Connecting to Your Facebook Account

How to Post Pinterest Pins Onto Facebook Pages 

In order for you to post onto a particular Facebook page or group, click on your desired pin until it expands.

How to Easily Post Pinterest Pins on to Facebook Pages

Once it does, you will see a Facebook share button at the top right hand corner.  Click on it and a drop down menu will now appear. The drop down menu allows you to post Pinterest pins onto your personal Facebook timeline, a friend’s timeline, Facebook pages and groups and through private messages.

How to Easily Post PInterest Pins on Facebook by @mcngmarketing.

It also shows a preview of what the pin will look like on Facebook.

If you happen to be a social media marketer this means that you can now post pins onto any particular Facebook page that you manage.

A Word of Caution…

This has nothing to do with actually posting as so much about the fact that when you do connect your Facebook you are still using your personal account. And Pinterest will put your personal Facebook url in the header.

Rebekah Raddice on Pinterest

 

This means people can check out your personal Facebook page, so ensure you have them on the proper privacy settings.

A popular question I get asked is whether we can replace that personal Facebook url with a Facebook business page url. At the time of the writing you can’t, but if that does change I’ll make sure to update this blog post.

If you’re interested in doing the reverse, and want to post Facebook posts onto Pinterests, that’s not as easy. This blog post will explain how. 

To get more tips on how to improve your Pinterest marketing, make sure you sign up for my newsletter.

How to Get Readers to Pin A Specific Image from Your Blog

How to Get Readers to Pin a Specific Image from Your Blog Post. A step by step guide by Vincent Ng of MCNGMarketing.com

Have you ever wanted to have one featured image for your blog post, but you wanted people to pin a specific image (maybe a very long one)?

For example, here’s the image I have on top of my blog post 4 Pinterest Tips to Make Your Pins More Searchable.

How to create a specific pinnable image for Pinterest for your blog.

But when people use the official Pin it button with their browser, or a generic Pin it button at the top of my blog post, the following image options will show up.

How to Choose A Specific Pinnable Image for Your Blog by @mcngmarketing.

You will notice at the top left hand corner is an image that you won’t find on my blog post. Instead it’s hidden in the “back” and only comes up when people use the Pin it button.

This allows you to create an image for your blog and have a specific pinnable image to be used for Pinterest that people will notice first. (Isn’t that great!)

This is incredibly useful for blogs that find great success with long pins but prefer not to have these images in their blog post.

A great blog that’s making wonderful use of this tactic is DamnDelicious.net. You will see that many of their pins have reached the 1 million repin club.

She will have generic photos of all the food she’s cooking up, but when you push on the Pin it button on the top of her blog post, a long, beautiful and pinnable image is shown on the top left.

I truly believe this is why she’s been so successful at getting multiple pins repinned over 1 million times.

The one thing to be aware about is that if you have a Pin it button that hovers over a specific image, then that specific image will still be chosen as the pin.

Encourage Readers to Pin A Specific Image from Your Blog 

Here’s how you can do that with each blog post, regardless of whether you use WordPress or not. 

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>

You can get more details about how this code works on Pinterest’s official business blog.

Let’s break it down line by line:

<img src=”http://cdn.mysite.com/myimage.jpg” (This is the image that you want to use on your blog post.)

data-pin-url=”http://mysite.com/mypage.html” (This is the url you would like the pin to redirect to. So if you don’t know your blog’s url yet, you can leave this blank and put it in after you have your final url.)

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”/>(This is the preferable image that you would like people to see first at the top left hand corner.)

How to Find the URL of the Pinnable Image

In order to use a specific pinnable image you must upload that image first to your site or blog. If you are using WordPress, you will need to upload it to your media library.

With WordPress, once you upload the image, all you need to do is click on your media library, and click on the image that you want to use as your pinnable image.  Now look at the right hand side. It will contain the url of your specific image.

This is the url you want to use for your pinnable image in the third part of the code.

Replacing a Blog Image with a Pinnable Image

Adding A Custom Description for Your Pinnable Image

You can also prepopulate the Pin’s description as well. The last line in the following code in between the “…” allows you to put in any description that you want. If you don’t, usually Pinterest will take the alt tags of the image as the Pin’s description.

<img src=”http://cdn.mysite.com/myimage.jpg”

data-pin-url=”http://mysite.com/mypage.html”

data-pin-media=”http://cdn.mysite.com/myimage_fullsize.jpg”

data-pin-description=”Baked Mozzarrella Cheese Sticks”/>

Here’s A Peek At My Pinterest Coding for my Blog Post

<img class=”aligncenter wp-image-2495 size-full” src=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/4-Tips-to-Make-your-Pins-more-Searchable-e1419366463442.jpg” alt=”Pinterest Marketing Tip: Can’t find your pins on Pinterest? Here’s 4 tips to help your pins be more searchable within Pinterest. ” width=”350″ height=”466″

data-pin-url=”http://www.mcngmarketing.com/4-pinterest-tips-to-make-your-pins-more-searchable-on-pinterest/”

data-pin-media=”http://www.mcngmarketing.com/wp-content/uploads/2013/03/How-to-Get-Your-Pins-Found-On-Pinterest.jpg” /></a>

WordPress generated the first part of the code when I aligned the image, and filled in the alt description. The highlighted in red part was then had to manually add the rest to create the pinnable image of choice.

And that’s how you encourage readers to pin a specific image from your blog post. Now go and create those amazing long pinnable images!

I’m not really a coding person, but I’ll do my best to answer any questions you might have. Please feel free to leave them in the comments.

If you’re looking for more tips on how on improving your Pinterest marketing, then make sure you sign up for my newsletter.

How to Build Consumer Trust with Pinterest

How to Build Consumer Trust With Customers by Vincent Ng of MCNGMarketing.com Pinterest can be amazing when it comes to driving traffic. For me it’s my number one social media traffic source, and for others like Mike Alton, it’s helped him add another 1000 visitors to his site a month, which for a social media blog is excellent. As Pinterest continues to grow and starts becoming more part of the mainstream, it’s important not to forget a vital lesson. Are you using Pinterest to solve the main problems your customers are having?

I’ve consulted and worked with clients in the past on their Pinterest strategy, only to go back and tell them how difficult it is to use Pinterest for their business because they often try to run with the network before they learn how to walk. People who are often most successful at using Pinterest, in terms of increased sales, brand power, sponsorship opportunities and trust  do it through one thing – by helping their customers solve a problem they are having.

Sometimes I feel that I can get too attached to a network and BELIEVE that the problem that my clients and customers have is understanding what Pinterest is about, but for my clients the problems they have are about finding the right traffic to generate more leads (e-mail sign ups), generating more sales for their products, and increasing their reach  with a buying audience.  This helps me stay focused in building trust with the right audience.

Running Before Walking On Pinterest

I’m often surprised how much money is pumped into social media marketing because it’s the hot thing to do. I used to do marketing consultations for restaurants and I’m always surprised to hear owner’s friends tell them that they have to be on social media.  Often, if a restaurant isn’t doing so well it’s because they aren’t solving the expected pain problem of their customer.

When people go to a restaurant, they expect good food and good service for the price they pay. It’s that simple. If the food is delicious and priced at what consumers are willing to pay, then people will tell others about the restaurant over the months, but what they experience in the restaurants is important when it comes to building consumer trust. No amount of marketing can cover bad service and bad food.

As a matter of fact, doing social media marketing in that case only makes it worse.

The point of the story is to make sure that you’re covering the fundamental problems your customers have and to provide them with what they expect so that trusting relationship can be buit.

Customers Want to Trust You. Give Them Reasons To.

Okay, I admit, some customers are expecting you to be on social media. But what they’re really looking from you is guidance. They’re hoping to build a relationship with your business, but they need to know that you’re willing to commit to their well being first.

Keeping this in mind, Pinterest and social media aren’t always the answer. For many people, including myself, having a blogging platform is crucial when it comes to building trust.  Though you can also build on other platforms to build trust such as having your own audio podcast like Smart Passive Income’s Pat Flynn, or a video podcast like Jaime Tardy from Eventual Millionaire. 

Some clients want to jump into Pinterest because they’ve heard how much traffic it drives to a website, and in many cases I know professional bloggers and small business owners that state that it drives more traffic for them than Google.

Jenae from Icanteachmychild.com is a good example, where Pinterest is her number one traffic driver, and she receives over 75,000 visits from Pinterest.  But for those that have been most successful at using Pinterest to drive targeted traffic back to their site, it’s because they have valuable articles and blog posts to share. They’ve been providing excellent resources, just like a restaurant would provide excellent food. And when you can consistently provide excellent resources, both on Pinterest and on your own site, you increase that trust.

With a great blogging platform you have the opportunity to help address customer issues and take the initial steps into a customer trusting you enough to buy your product. Not only to buy your product but for becoming an ambassador.

If you create pins and it does is lead back to the homepage – well that’s fine and dandy like sour candy. And most people are not big fans of sour candy.

Do E-commerce sites Need a Blog or Educational Platform?

You may look at the success of sites like Etsy, Amazon, and e-bay and think to yourself that you don’t need a blog to be successful, but keep in mind that these e-commerce platforms built their reputation through blood, sweat and tears for years to get where they are now.  Amazon lost hundreds of millions of dollars when they first started. But they built an empire based on what customers wanted in an e-commerce platform.

There’s no doubt in my mind that if you a blog that it will help build your e-commerce business much faster.

While Pinterest purchasers tend to be the most spontaneous when it comes to social shoppers, meaning that they do the least amount of research online before buying a product, being able to provide a blog to help be a resource and drive additional traffic can create a strong brand affinity.

P

A good example of a company that sells retail products, has a strong command on Pinterest, and has a strong blog is Lululemon. They write articles to help solve every day problems that their customers face. Lululemon had a great post, 10 Tricks to Sleep in the Heat.  

Even Pinterest itself has a blog to help be a resource for businesses, and people who personally enjoy using Pinterest.

Think Outside the Blog

Think of practical ways to be of help to customers, and they will love you for it. Of course don’t forget to make a featured blog image that’s pinnable. I’ve always believed in the power of evergreen content, content that can last for years. Think about all the different problems that seem to come up again and again that you can help address through your blog or educational platform.

Let’s say that you’re in the business of selling Christmas ornaments. I think it would be a great idea to be able to do a webinar on “How to Create the Best Looking Christmas Tree Ever.” A short 20 minute presentation that could be of value and that could be auto played. This type of video or webinar content can then be shared again and again every single year on Pinterest. It’s brilliant.

At the end of what I’m trying to say is this. If you’re hoping to get more traffic to your site with Pinterest, it can do that. There’s no doubt it will. But here’s something you need to keep in mind, if two new and competing retail brands are on Pinterest, and the fundamentals are all equal such as quality of clothing, great customer service, which one are you more likely to do business with over time? The one that provides you the goods, or the one that provides you the goods that also solves your problems every time you visit their website?

Dedicate time to creating great resources that will solve your customers’ problems, and use that to help grow your Pinterest following.

What are your thoughts, do you believe that you should have a blog before having a Pinterest account, or do believe it’s not necessary to help drive sales?

Special Offering: Early Bird Pricing for Pintalysis Academy

I’m happy to announce that I’m currently working on an online on demand Pinterest course that will teach businesses, bloggers and online retailers how to increase their revenue with Pinterest. It will teach you how to drive more traffic to your website, how to use Pinterest for local marketing.

In the course I’ll also go into detail about  how adapt to the ever Pinterest landscape of mobile users on Pinterest.

I’m offering a pre order special.  For a lifetime membership to the Pintalysis Academy will be $49  and then it jumps up to $79 and you will get the latest news and updates regarding Pinterest marketing.  Click here to get updates of when the course launches, and your early bird discount rate. 

How to use Pinterest to Launch Your Etsy Business (P2P Episode 6)

Learn how to start an Etsy business through Pinterest. Interview with Etsy shop owner @juliegrandbois on the Pictures to Profits Podcast. http://www.mcngmarketing.com/4-pinterest-tips-to-make-your-pins-more-searchable-on-pinterest/

Are you talented at making handmade crafts, or even thinking of starting your own business on the side? It’s always nice being able to earn some extra cash on the side for activities you enjoy doing.

If you are a crafts person, or you created something handmade that you want to sell, Etsy, an online platform that allows for the sales of handmade goods could be your answer.

There’s always tons of ideas of the type of products you could sell on Etsy, but you may not have an idea of whether it’s popular or it’s going to sell.

Here’s the best part. You don’t have to go through all that trouble. Julie Grandbois is sharing her story of how she used Pinterest to research and launch her Etsy business, and how she started making some good money on the side. She’s got some wonderful tips on how you can launch your Etsy business and not make the same mistakes she did.

Pinterest and Etsy Go Together Like Peanut Butter and Jam

According to an article by Search Engine Land, Etsy.com receives the most repins out of any site that focuses on a product or service. Technically, Blopspot and Tumblr are ahead.

What can also be quite startling is that only 8% of pinning activity on Etsy comes from the e-commerce site’s own buttons, 67% of pins from the site come from people using the Pinterest bookmarklet tool.

This simple statistic indicates that Etsy buyers and window shoppers are quite versed with Pinterest. The question is how do you get a piece of the Pinterest and Etsy pie?

Pinterest really helped me decide what things were more popular, that people actually want to buy. – Julie Grandbois

In Episode 6 of Pictures to Profits Podcast, I interview Julie Grandbois of Julie’s Elegant Crafts. Julie is a Canadian that’s living in Edmonton, a city known for its freezing temperatures and where Wayne Gretzky won his Stanley Cup championships.  She’s a pleasant person to chat with, and is a person that’s highly educated in science and the creative arts, and offers a lot of wisdom about Etsy and Pinterest.

She’s going to share her experience of how she grew and launched her Etsy business with the help of Pinterest.   In the interview she shares with us.

  • How she launched a successful Etsy business by scouting Pinterest
  • How she grew her following past 10,000 (It’s actually now over 21,000 followers as of February of 2015).
  • How she customized her crafts for the seasons, which helped grow her business to have steady non stop orders.

The one key takeaway that I got from my conversation with Julie, it’s that if you are an e-commerce owner, or if you have a product you sell, make sure that you are preparing for the seasonal changes. The more prepared you are for them, the higher your chances of increased sales. Take the time to look at the holidays that are coming up in the next 6- 8 months and decide what products you want to promote on Pinterest.

Links and Resources:

Julie’s Elegant Crafts Pinterest page

Julie’s Elegant Crafts Etsy Page

Julie’s Elegant Crafts Facebook Page

Exciting News: Julie Grandbois and myself have launched a new site to help Etsy shop owners with their Pinterest marketing. Julie is going to be revealing her tips on how she launched her Etsy business and grew to over 21,000 followers. You can visit our wonderful site at EtsyMeetsPinterest.com

Also a big thanks to Miriam Thompson for sending in her question, “How do I make sales on Pinterest, like selling other people’s items?” You can find a detailed answer to that question in the podcast.

And lastly I want to thank I Heart Stitch Art for leaving a 5 star review on iTunes. That was a great surprise. Big thank you to her.

To listen to episodes of Pictures to Profits podcast on your mobile device

Pictures to Profits on Itunes

hear us on Stitcher

Also, reviews on iTunes are so helpful and much appreciated! Feel free to share your URL there so I can contact you later on and say thanks.

The Easiest Way to Add Facebook Posts on Pinterest

The Easiest Way to Add Facebook Posts to Pinterest with this one Amazing Tool by Vincent Ng.

If you’re looking for a way to put your Facebook’s business page’s posts onto Pinerest, then you’ve come to the right spot. The ability to cross promote different social media channels can help with boosting followers on social media platforms and increase reach of potential new customers for your small business.

I’m going to show you an amazing tool created by Christina Mendoza and Ray, that will allow you to capture parts of your screen and create pins from these screen captures. Their tool is awesome sauce.

Technically, Facebook is a no Pin it zone, so if you try to use the official Pin it button from Pinterest to grab images from Facebook, it’s not going to work. This is to help protect privacy concerns, so don’t go pinning pictures of your friends from last year’s Christmas party while they’re dancing like a monkey, that’s just not cool.

I used to recommend people screen capture the image and then change the “source” of the pin to the Facebook post,  but doing that was long and tedious. The other method that used to work, was using a tool called Shot Pin, which was a Chrome extension, but it’s no longer in operation. But then I tested out Pin4Ever’s new tool, and i’m in love with it!

This One Tool Will Make it Easy to Pin Facebook Posts onto Pinterest

If you’re more of a visual person, then feel free to watch the YouTube video on how to add Facebook posts onto Pinterest.

When I discovered what this tool was capable of, my eyes popped out. For me, this is the the easiest way to add Facebook posts to Pinterest. This tool is Pin4ever’s “Pin Anything” tool. Pin4ever, is actually a suite of Pinterest tools that allows you to do a variety of other great tasks with Pinterest, but I won’t be going into the other features today.

To get the “Pin Anything” tool from Pin4ever, you can visit their site at Pin4ever.com. Their tool only works with Firefox, and this particular feature is FREE to use, along with some other neato stuff that’s also free. (Thank you Christina and Ray for all your hard work!)

Once you’ve loaded it onto Firefox, you need to login with your Pinterest ID, as shown below. If you don’t login to Pinterest then the tools by Pin4Ever don’t work.

How to use Pin4Ever's Pin Anything tool by Vincent Ng of MCNG Marketing.

Also if you find that the tool bar is occupying too much space, you can actually click on the Mini Toolbar, and that will shrink the bar size down by a lot.

I truly feel that Pin4Ever is one of the most underated Pinterest tools out there. It’s loaded with great features that many small business owners and marketers have requested. Once you try it, and know what it’s capable of, you’ll love it too. – Vincent Ng

How Pin Anything Tool Works

Look for this camera icon that says Pin Anything on the right hand side of the tool bar.

Pin Antyhing Tool is a great screen capture tool for Pinterest.

When you click on it, it will allow you to do a partial screen capture. And this is where the beauty, and the ease lies.

I’m going to take Facebook marketer, Jon Loomer‘s Facebook page as an example. When I clicked on the “Pin Anything” it allowed me to drag the tool across the Facebook page and select the area on the screen I wanted to Pin, and gave me the dimensions of the screen capture.

Jon Loomer's Facebook Posts onto Pinterest

Then a pop up appears. You have the option of changing the pin description, and to choose which board the pin goes to. But what’s brilliat about this tool, is that the source of the page goes back to the Facebook posts.

You can change the Pin4Ever's pin description when using the Pin Anything tool.

Pin4Ever, won’t be able to tell you which of your boards are secret or public, so make sure you double check you have the right board before pinning.

How Do I find the Unique URL of the Facebook Posts

It’s important that you’re not just using the Pin Anything tool from Pin4Ever to pin the status update from the MAIN Facebook page.  The url will be in the form of  https://www.facebook.com/kotawcontentmarketing/. (Kotaw Marketing belongs to my good friend Katherine Kotaw)

If you use the tool and you pin from the main feed, the pin will redirect back to the main Facebook business page, not the individual post. If people don’t see the specific post, they may assume that they’ve been led astray, and even turn angry like the Incredible Hulk.

In order for you to find the unique url of the Facebook post, all you need to do is click on the date of the Facebook post, and then it will load up the unique post as a seperate web page. At this point you can use Pin Anything and capture that post as a pin. This is an example of a post from Michael Hyatt, and where you can find the date on the desktop version of Facebook.

Micheal Hyatt's Facebook page.

Why is it Beneficial to Have Facebook Posts on Pinterest?

1) By putting Facebook posts onto your Pinterest board, you’re exposing your Pinterest community to your Facebook page.

At the time of this writing, Pinterest doesn’t actually allow you to connect your Pinterest business page with an associated Facebook business page. You can connect your personal page to your Pinterest account. But let’s be truthful, you probably don’t want a bunch of random strangers connecting with your personal Facebook page every day.

Using Pin4ever’s Pin Anything tool is a good way of getting people directly back to your Facebook post where they can then connect with your page.

2) You can encourage meaningful conversations

There are people commenting on Pins on Pinterest, however it’s not a very common practice. Having an engaging Facebook photo posts that shows off some activity can get those people involved in the conversation.

If they notice 15 other pepole have commented, they may want to jump in.

It used to be that you had to Like a page in order to comment on it. This is no longer the case, people can jump into a conversation onto Facebook even if they don’t like the page.

3) It offers great social proof.

This can be very important when you’re starting off your Pinterest account. People like to see numbers. They like to see that 101 other people have liked a Facebook posts, or that 30 other people have shared it.

That type of social proof can break down barriers for people to trust you. Who are you going to subconciously going to trust more, someone who’s sold one million books, or someone who has sold one thousand?

Pitfalls to Be Aware of from Posting Facebook onto Pinterest

Over 75% of daily usage on Pinterest happens on mobile devices. This makes Facebook posts hard to scan in the Pinterest feed on iPhones and Android smartphone devices. Therefore people are most likely not going to click on them.

Facebook Posts on Pinterest Android Smartphones

However if you do know that most of your target audience is using the desktop version,  then this would be a great way to cross promote.

If someone does click on your pin that contains a Facebook post, it will be redirected to the mobile site of Pinterest, not to the app. Since most people on their iPhone and Android phone are logged into their app, and not onto the browswer, they will need to login which is a detraction.

That’s it. Please go out and try this tool, and if you do have time, thank Christina and Ray, they’ve worked very hard to provide this tool for free.

Do you have an amazing app that makes you’re life easier with Pinterest? Please share with me and other readers in the comment section.

How to Search Optimize Your Pinterest Profile Name

How to get Your Profile Found on Pinterest by Vincent Ng www.mcngmarketing.com/search-optimize-pinterest-profile #Pintalysis

I received an e-mail question from Natalie Lo of NattyNY.com. Natalie is launchbing a children’s clothing company and she sent me two questions. The first one was about search optimizing a Pinterest profile name to show up under pinners search and the second question was whether she should include her personal name on her Pinterest business account. A big thank you to Natalie for her questions.

Katherine Kotaw on Pinterest

There are three different types of searches for Pinterest. You can search by pins, boards, or pinners.

Two Pinteresting Questions from Natalie of Natty New York

Dear Vincent,
I have been getting a lot from your articles on Pinterest. I just started a Pinterest account for my business, Natty, a children’s clothing company and I have a few questions.

Question 1:

My business is just called Natty. When I used this name Natty as my Business Name on Pinterest, I could not find myself on Pinterest when I did a search. Only when I changed my Business Name to Natty NY did I show up as a pinner on the search. Why did I not show up under pinners search “Natty?”

Question 2:

When I started this page, I just used my full name because I thought I could express myself, my personality and interests more as a person rather than a business. Many posts suggested I use my business name. But many people, I’ve read, are more likely to follow people rather than businesses. What is your opinion on this? What about doing a hyrbrid name with your business name followed by your personal name?

Thanks a lot!

Natalie Lo

Why Does My Business Name Not Show Up on “Pinners” Search?

Answer 1:

Thanks Natalie for both your questions. To answer question one, I wish I could give you a definitive answer on to why you weren’t able to find Natty under the pinner search. I know that there are a variety of accounts that have this same issue. What’s interesting is that there are a lot accounts that have the word Natty which are showing up.

There’s a lot of mystery that’s going on. Pinterest is similar to a lot of search engines in the sense that the use of a keywords doesn’t guarantee that it will show up, but does increase the chances.

There may be several reasons for why your account under the profile name, Natty, didn’t show up. Pinterest does take time to “crawl” information of Pinterest accounts. They have over 70 million plus global users. Even with Google, they don’t crawl all websites for information every single day, and I would imagine that Pinterest doesn’t either. It could be a matter of patience and waiting.

Depending on when you’ve started, I’ve heard that Pinterest’s search engines can take up to 3 days before it’s able to “discover” your Pinterest account.

The other possible reason, and I’m not saying this is your specific case, but it could be because the lack of pinning activity on the account.

The lack of people searching for the term may be a contributing factor as well. I’m very confident that Pinterest has a huge database of searched terms and they use that information to pair it up with relevant accounts, boards and pins. If people aren’t searching for the term, Pinterest MAY interpret that the word isn’t that important.

I ended up finding out that your board for the pinner search under “Natty” did show up, but it was ranked 113th at the time. To help search optmize your Pinterest profile page to rank higher for the keyword “Natty” you’ll need to obtain more followers. The follower to following ratio actually does play a role in the ranking.

Another factor in optimizing your Pinterest profile for search is the number of recent repins that an account has. Pinterest assumes that an account that hasn’t repinned recently is assumed to be stale. So the account slowly moves to down.

How to Search Optimize Your Pinterest Profile by Vincent Ng

Should I use My Personal Name, My Business Name or Both in my Pinterest Profile?

Additional Resource: If you’re wondering how to get your pins discovered in search results, check out 4 Pinterest Tips to Make Your Pins More Searchable.

Answer 2:

2) Naming your Business Pinterest account can be a tricky thing. I think it’s important to figure out which one has a stronger brand, the company or yourself.

If you’re a solopreneur and your company is you, for example Tony Robbins is his company, it’s best to have the name first, and then your company. But a company that’s been established for a long time such as Louis Vuitton, where the brand is more important then this should be put first in the Pinterest profile.

The good thing about a Pinterest business name is that you can technically make it as long as you want. There are no limits, only what’s visible to people on Pinterest. I don’t suggest anything too long because it does get really annoying when a Pinterest name occupies the notification feed on the desktop version of Pinterest. I ended up blocking the person because of that.

The other pet peeve is that when someone tags you with Pinterest the name that shows up becomes extra long as well.

Your business profile name on Pinterest can technically be as long as you want.

Your business profile name on Pinterest can technically be as long as you want.

It really comes down to what you believe people will search you for. When I first started my own Pinterest account, I created two personal accounts, one for my company at MCNG and the other as a more personal account. I noticed that a few social media influencers were following my personal account, which I realized was a result of searches done for my name and not my company.

What many of them were really looking for was my professional account, so I decided to make my Pinterest business name be MCNG Marketing = Pinterest Marketing by Vincent Ng. This way when people searched for my company, or by personal name, I would show up in the pinner search for both terms.

A technique that may be a bit of an overkill is to actually add a keyword you want to be searched for. That’s why I added Pinterest Marketing to my profile Pinterest name, but that’s optional.

For example, something you may consider is Natty NY by Natalie Lo (Children’s Clothing) but this has to be determined by you. This is designed to help maximize search results for the pinner search if someone happens to be looking for children’s clothing under pinner search by some chance, as well as helping you optimize for search results with Google.

What about brands versus people when it comes to adding that “personal touch”?

What about personal profile pictures? Or A personal profile to express yourself? Here’s what I use as a simple rule. If you have an extremely strong brand that is beyond the solopreneur, then you should use a logo. Companies like Zappos and ModCloth are examples of this. And some of the biggest brands on Pinterest like Whole Foods and Lowe’s use logos.

The other option is to put a personal photo, and this is great for solopreneurs or people who are the FACE of their company, that don’t have partners or a lot of employees representing the brand. Good examples of people who are faces of their brand are professional speakers like Brian Tracy or as mentioned earlier Tony Robbins.

Brian Tracy on Pinterest

Brian Tracy, who is the face of the brand, is a good example of putting a personal picture on a profile.

The good thing is that you can also mix it up, which is to add your logo with your personal photo, my workshop partner Cynthia Sanchez does this with her profile. This will make it nice a visible on the desktop version, but can be very hard to see on smartphones, especially with the circular photos shown on pins now.

Thanks for your questions Natalie. Best of luck with your launch!

Do you have a question that you would like answered on an upcoming blog post or on my podcast Pictures to Profits? I won’t be able to answer everyone’s questions but will do my best. Feel free to e-mail me at vince@mcngmarketing.com and I’ll do my best to feature your question.

Do you have some great tips for optimizing your Pinterest profile for search results? I’d love to hear them, please feel free to share them in the comments section below.

UTM Tracking Codes and Pinterest – How They Work

What you Need to know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis
Pinterst announced that they were going to allow UTM tracking codes for pins. This is a major win for marketers and companies that rely on UTM tracking to get granular about what campaigns are working. This was a much requested feature.

What is a UTM Tracking Code?

A UTM Tracking code stands for Urchin Tracking Monitor, and it’s a type of a system that allows for bloggers, small business owners and marketers to know how well a specific campaign is doing to to drive traffic and/or lead to conversions using Google Analytics as the analytics platform.

This could be used to track Twitter ads, banner advertisements and now Pinterest!

All this information goes to Google Analytics, and so if you don’t have it for your website, and you’re a small business, you have to grab it. Extremely useful.

What’s the Benefit of a UTM Tracking Code on Pinterest

Pinterest is quite helpful in the sense that it already creates unique urls. Such as this pin’s that was created by Franscio Rosales from Social Mouths that discusses about Facebook marketing.

http://www.pinterest.com/pin/226798531209235069/

These unique urls allow you to know which pins are responsible for driving traffic to your site through Google Analytics. But it can get messy since a bunch of pins get tied up together.

With UTM tracking, split testing A/B pins is much easier, because each type of pin can be labelled for a specific campaign. You don’t have to sift through hundreds of pin urls.

With UTM, you’re able to label your campaigns with the campaign source (this is generally the referrer like Google, Yelp, March 2014 newsletter), campaign medium (banner ad, e-mail, or CPC ad) and campaign name.

What You Need to Know about UTM Tracking Codes on Pinterest by Vincent Ng of MCNGMarketing.com #Pintalysis

And so for me, the main benefit is that I’m able to do A/B split testing very carefully, and this way I can create two different pins and see which one converts better to drive people to my e-mail sign up page. For me this is truly exciting!

To find out more about how to create UTM for your website visit the URL Builder site.

If you would like more of visual format, I’ve explained how all this works with a YouTube video.

The Bad News About UTM Tracking…Kind Of

Rich pins and UTM don’t mix right away unfortunately. Let’s say you own a pin that is a rich pin, and you want to add the UTM tracking code.

The only way I’ve figured out how to add the UTM tracking code to a pin is to actually change it at the source of the pin. This can be done on the desktop version of Pinterest, by clicking on the pencil icon on the top right hand corner when you hover your mouse button over the pin.

If you need to know how to change the source of the Pin, the YouTube video below will explain that in detail.

What sucks about this is that once you change the source to include the UTM tracking code, your rich pin content doesn’t show up right away. It actually reverts back to a “normal” pin. However, if you refresh the pin in your browser or you wait a few minutes the rich pin will appear again.

It’s really rich pins playing possum.

Now I tried to pin directly from the site that had UTM code in the url, but unfortunately when I used a Pin it button, it stripped away all the UTM tracking code. I’m not going to lie, that made me sad, and generally I’m a happy guy.

HELPFUL HINT: I know some of you may be tempted to add the UTM tracking codes in the description area of pins, but those urls are long and ugly, and so they will work great on a desktop version of Pinterest, but in mobile it can really be annoying to read in the description.

http://www.mcngmarketing.com/3-ways-search-optimize-your-boards-within-pinterest/? utm_source=Pinterest&utm_medium=Test%20A&utm_campaign=Pinterest%20Test%20for%20Fun

And keep in mind that 75% of the daily usage is happening on mobile platforms for Pinterest.

The Good News About UTM Tracking Codes

Here’s some excellent news about UTM. You’ll be able to know how far of a reach your pinning efforts have really gone.

UTM tracking codes will be in tact when users repin your content. This means you’re able to see the success of how your original pin did when you posted onto your own Pinterest account.

Let’s say you pinned about an e-book you’re selling, like my Pinterest to Profits with Pintalysis, and you attached UTM tracking. You may want to know how successful a single pin that you pinned onto your board did.

Having a UTM tracking code can help differentiate whether it was a single pin you pinned went viral, and help differentiate it from whether it was someone who visited your website and pinned from there that led to all that traffic.

This is because when people repin your pin, the UTM tracking code remains. This means if someone ten degrees down has repinned your pin that contains your UTM tracking code, you know exactly how that all started.

This is an excellent use of group boards, and you may want to use a UTM to track the effectiveness of virality of a particular group board you’ve joined. You’re not going to know the total number of repins down ten degrees, but you’ll know how much traffic goes to your site.

Feeling like your head’s spinning a bit from all this geek talk?

For another great article that explains UTM in more detail check out this blog post at HeyStephanie.com. I highly recommend you to read it.

 

Find Pinterest Group Boards Easily With This Tool

How to Easily Find Group Boards on PInterest by Vincent Ng of MCNGmarketing.com It can be a real struggle trying to gain followers for your Pinterest account when starting off. When I first started, I was lucky to get followers due to timing. Pinterest was getting a lot of coverage at the time because it was recognized as the fastest independent website to reach 10 million monthly unique visits in the U.S. And a lot of Facebook friends joined, and so we added each other on Pinterest, and that’s how I gained my first 50 for my MCNG Marketing account.

But I wanted to gain more followers, and I remember listening to a podcast hosted by Cynthia Sanchez,of Oh So Pinteresting, that talked about the power of group boards.

Pinterest Group Boards Can Be Amazing

I was so enamoured by this concept of group boards. It wasn’t just me. Those evil spammers were getting in on the action as well. I was getting group board invites left and right for some of the most ridiculous topics like baby products. Really, baby products?

Anyway, back in the wild wild west days of Pinterest, spammers and users of Pinterest could invite you to join group boards once they followed at least one board of yours. And so many of the early adopters of group boards were able to send out massive invites and have thousands of collaborators.

Of course Pinterest caught on this, and now Pinterest users have to mutually follow each other before an invite to a group board can be sent. And since this has taken place, there seems to a major pain problem for marketers and businesses,”How do I find group boards on Pinterest?”

The Best Pinterest Group Finder I’ve Experienced So Far

A few months ago there was no real easy way to find group boards. You always had to surf around Pinterest and accidentally bump into them. I did come across a Pinterest group board directory before, but it was still missing the one essential feature that I wanted, which was to preview a group board’s description before visiting the actual group board.

This is because it’s such a hassle to go back and forth to see if the board moderator was open to invitations. And then one day as I was reading an article on Twelveskip about Pinterest, they recommended a resource called PinGroupie.

I was intrigued, especially since I had never heard of anybody else in the world of Pinterest marketing mention the website. And once I checked out there site, it was amazing! It was pingasm moment.

PinGroupie is for Business Owners, Bloggers and Marketers

Walter Weiß, is the wonderful creator of the group board directory PinGroupie. Hard to believe that he created this all by himself. Like me, he finds Pinterest absolutely fascinating.

As a bit of a side note, I’ll be launching my own podcast, Pictures to Profits, in the upcoming months. Walter will be one of my guests and we’ll be talking about how and why he came up with the idea of PinGroupie.

You can check out all the wonderful features about PinGroupie in this YouTube video I created.

PinGroupie allows you to find over 32,000 group boards, the largest of any group board directory I’ve seen to date. You can search for group boards by categories, by search terms in the description, by number of followers and so much more.

The one thing that I really LOVE is that you can preview group board descriptions. This saved me so much time, because I didn’t need to go visit the website to find out whether this board had an e-mail address for me to contact.

How to Find Group Boards on Pinterest by Vincent Ng of MCNG Marketing

Instead it popped up, and guess what, within 1 week, I was able to join another 3 group boards related to business and social media and this allowed me to indirectly gain an additional 13,000 followers, bringing my indirect follower total close to 138,000 people.

I wanted to give really big thank you to Julie Grandbois, a fellow Canadian, and Pinterest user, who lives in the cold region of Edmonton for inviting me to her group boards. She makes stunning crafts and her whimisical blank greeting cards on Etsy are so beautiful, and dare I say, magical.

Do you have a system of finding group boards in your niche? Please share your amazing wisdom with our readers.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 12 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series

How to Know if Your Pinterest Board Covers are Visually Optimized

How to KNow if Your Pinterest Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis I have to tell you that I was very excited when I discovered this tool. I think it’s no exaggeration that my eyes lit it up like a ball of fire, and I almost wanted to do my happy dance.

There are a lot of different studies out there that show how to visually optimize pins, and some blog posts that talk about optimizing board covers, but the hard part to know is whether your board covers are really attracting the attention of your viewers when they see them. But before I talk about the tool, let’s talk about Pinterest board cover tactics.

Your First Two Boards Matter the Most

The design of your first two board covers matter the most when it comes to grabbing potential customers’ attention. This is because these two boards are the best prime real estate for both the desktop and the mobile versions of Pinterest.

On the Android device, the first two boards are the ones that people see first before they have to scroll down. On the desktop, since people generally scan in F patters on websites, these two boards are essential.

EyeQuant Can Tell You if You’ve Visually Optimized Your Pinterest Boards

I first discovered this tool while doing research for my upcoming book, Pinterest to Profits with Pintalysis, and it has since changed the way that I see board covers.

EyeQuant is an artificial intelligence engine that helps predict the hotspots on a website. This is done by using the data from previous eye tracking experiments and from the observation of thousands of websites. This doesn’t mean that the tool is 100% accurate, but does have a great prediction rate.

Here’s an example of Brazil’s top Pinterest expert, Denise Tonin,Pinterest page and where the “hot spots” for attracting eyeballs are.

How to use eye tracking software to optimize your Pinterest board covers by Vincent Ng of MCNGMarketing.com

Other than her board covers, notice how her profile picture draws a lot of attention for her profile. According to data from Eyequant, pictures of faces will generally grab the attention of people.

Notice that one of her board covers has big bold texts, and a good contrasting background. This is predicted to draw the attention of eyes, while the board next to it, which has smaller text, doesn’t draw as much attention.

Here’s an example of my own Pinterest account and boards.

Find Out if Your Pinterest Boards are Optimized for Pinterest by Vincent Ng of MCNG Marketing #Pintalysis

You’ll notice that my logo profile doesn’t get a lot of attention, but the title of the Pinterest account does. According to the analytical software EyeQuant, it seems that my second board cover does a lot to attract the attention of users. Based on my observations it seems that board covers with letters that are clear and big, and have a darker colour background, do much better than those that have white backgrounds.

If you notice in Denise’s board, her board with bold lettering and a black background has done well in terms of grabbing people’s attention.

Now if you look at my profile picture, you notice that it doesn’t draw a lot of attention, and you may interpret that people are better than logos in drawing a user’s attention. While this is the case for my specific profile, profiles logos, like Whole Foods draws in a lot of attention.

How to Know if Your Boards are Visually Optimized by Vincent Ng of MCNG Marketing. #Pintalysis

But as you can see, based on EyeQuant, the cover photos do draw the attention of people. If I had to make a suggestion about Whole Foods’ account, I would suggest that they consider adding noticeable texts to their board covers.

Here are some Pinterest board covers created by car company, Volvo USA, they used a customized tool created by ShareRoot. Using ShareRoot, Volvo USA created customized boards. As you can see, all four board covers grabs the attention of viewers.

How to Know Wich Boards are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Visually Optimized Board Covers Will Help you Stand Out in Search Results

A really great byproduct of all of this is that when you do add texts, it’s most likely going to stand out during search results for board searches. Search optimizing your Pinterest boards with keywords is important, but making sure that once you’re found that people are going to select your board is just as important.

I want you to be the judge for yourself. Here are some of the results that showed up under board search for the word, social media marketing. Which ones do you find grab your attention?

How to Know Which of Your Board Covers are Visually Optimized by Vincent Ng of MCNGMarketing.com #Pintalysis

Test it Out For Yourself

I haven’t done this yet, but I’ll testing this out and seeing if changing my board covers will have any affect in getting people to follow the boards.

What do you believe are important aspects to optimizing board covers on Pinterest. Please feel free to share in the comments.

P.S.

Cynthia Sanchez, from Oh So Pinteresting, and I are back at it again. We’re going to be hosting an excellent live online workshop for business owners and bloggers who are looking to drive more traffic to their website. We’ve already opened up registration for the course that Starts on April 30th.

Since this class is taught live, spaces are limited to 20 people. And 7 spots have already been sold. Find out more, check out the course outline. Or you can click on the picture below.

Cynthia Sanchez and Vincent Ng's Pinterest Business Workshop Series