Welcome to day 26 of 31 days to a better Pinterest Page. For day 26, you’re going to be doing something that involves Pinterest but you’re also going to take the initiative to build a new relationship.
UPDATE: Pinterest launched a new set of analytics on August 26th. You can check them out here, but you wont’ be able to use the method below for the new set of analytics. The best way is to use the shortcut method that’s listed two paragraphs below.
If you’ve verified your website with Pinterest, you have the ability to see who has pinned content directly from your site. To find out who the latest pinners are, go to the desktop version of Pinterest and go to your profile name at the top right hand corner. Click on the analytics tab from the drop down menu, and then click on the “Most Recent” tab.
This will tell you which Pinterest users have pinned from your site.
A shortcut to this if you don’t have a verified Pinterest account yet is to go to www.pinterest.com/source/yourwebsite.com.
Now depending on the size of your business, you could receive hundreds of pins from your website a day, like Amazon.com does, or if you’re running a blog you may find that about a hand full of people will pin content directly from your site each day.
What’s interesting about these Pinterest users is that they visit your website, and they’re pinning content from it. These people are doubly engaged with your content. If you think about all the people out there who visit your site, and to share your content means that they are helping you out.
Every time someone shares your content, it’s an act of kindness on her part. She doesn’t have to, she’s consciously choosing to do so.
Relationships are Built Through Small Wins
Want a way to gain more targeted and loyal followers on Pinterest? Leave a comment for those people who visited your site and pinned something from there.
These comments will be visible in the desktop and iPad version of the notification feed. Unfortunately on the Android smartphone app, it looks like another notification and so nobody may notice what’s going on.
I’ll often scan through the different people who have pinned my content and leave a comment for them thanking them for visiting my site, and letting them know that if they ever have a quick question about Pinterest that I’m happy to answer.
What happens, with approximately one in every ten users is that they will end up following my account. That’s because many Pinterest users who pin directly from my website are not actually followers of my Pinterest account.
Now I know 1 in 10 doesn’t seem like much, but keep in mind that these are engaged Pinterest users. A person visited your site AND pinned my content, that’s a bit of effort on their part. And as you start to build those loyal followers over time, those small acts of engagement can turn into a large cocktail party.
E-mail and Thank a Pinterest Follower
Commenting on someone’s pin and thanking them is great. But to help you build a loyal community around your business or blog you should take it a step further.
You should e-mail that person and thank them for the actions they took. Thank them for sharing multiple pins from your site if that’s what they did. Thank them for repinning content from one of your pins that later received an additional 100 repins and drove traffic to your site.
I was followed by a Pinterest user who was a professional travel photographer. He had over 68,000 users.
I decided to send him a thank you e-mail commenting on his wonderful travel photography and for thanking him for following my account.
I never did get an e-mail response back from him, but about three days later he sent me an invite to join two of his group travel boards, one of them with over 12,000 followers.
I didn’t join the group travel board because it wasn’t on strategy with my own business. The gesture was a nice one from him, and I do believe, though I can’t say for sure, it was because I sent him an e-mail thanking him for following me.
How to You Thank a Pinterest User by E-mail
I find that the easiest way to e-mail another user on Pinterest is to go to their website (if they have one listed on their profile) and send them a thank you through their contact page.
I wouldn’t suggest using Pinterest’s private messaging system. That’s only because many users on Pinterest aren’t aware of that feature and it could take weeks before they realize a message was sent.
With e-mail, it’s almost guaranteed that she’ll check it out.
Don’t Expect Anything in Return
Don’t necessarily expect an answer back from the person you e-mailed. I wish I could tell you that it’s guaranteed to be the start of a beautiful relationship, and it can be, but most likely not. Instead you’re sending a note to them as genuine thank you.
You shouldn’t expect anything back.
Day 26 Actionable Step:
Go to your Pinterest analytics and see which users have pinned content directly from your site. Take the time to leave a comment and thank three of those users.
Out of the three people you commented on, choose one of those users which you are going to e-mail and thank them for visiting your website and content.
If you like creative advertising and want to go beyond the world of social media, then I suggest checking out the book, “Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads. The book is so much fun to read, and it will open your eyes to the world of advertising and marketing that’s far beyond what social media can teach.