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How Universities Can Use Pinterest and SnapChat (P2P Episode 10)

I had the pleasure of coming across an article that was written by Hillary Frazier. Hillary is the Sr. Social Media Specialist at University of Michigan. I contacted her after I read an article on Linkedin that was based on her article, Pinterest #HigherEd’s Secret Weapon, that originally shared on blogging platform Medium.

Find out how the University of Michigan uses Pinterest for their  marketing, and how they using Snapchat to engage with students. Featuring their Sr. Social Media Specialist Hillary Frazier. www.MCNGMarketing/episode10

How Did University of Michigan go From 500 to 15,000 Followers?

In episode 10 of Pictures to Profits Podcast, Hillary shares with us how her how she and her team were able to take University of Michigan’s Pinterest page from 500 to 15,000 followers. She also shares with us how the university engages with students using Pinterest and Snapchat.

University of Michigan is Using Snapchat to Engage Students

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

If you’re not familiar with Snapchat, it’s a mobile messaging system that allows for users to send video, pictures, text, and drawings to selected recipients. What makes this messaging system compared to others is that pictures and videos have a timer for viewing and then disappears within 10 seconds.

University of Michigan is using Snapchat to engage with students on a personal level, and allows for their brand to literally have a human face to engage with. You can discover how they engage with new students in the podcast.

Hillary Frazier

In Episode 10 of Pictures to Profits Podcast, Hillary Frazier discusses:

  • How the University of Michigan grew their Pinterest followers from 500 to 15,000
  • How U of Michigan uses Pinterest to engage with Alumni and students
  • How University of Michigan uses Snapchat to engage with new students
  • What universities and colleges can do to engage their students on social media.

Links and Resources

University of Michigan’s Pinterest Page

Show us Your Best #Selfie Contests by University of Michigan

Pinterest, #HigherEd’s Secret Weapon

Hilary Frazier’s Website

@HillaryXFrazier on Twitter

Pin4Ever.com 
Pictures to Profits on Itunes

 

 

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."