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Use Pinterest Like Your Customers Would

Day 10 of 31 Days to a Better Pinterest Profile. As businesses, we often think too much like a business on Pinterest. It's important to take time to use Pinterest like a customer would so that you know how she feels and how she could potentially come across your pins. Article by Vincent Ng. #PintalysisAcademy

Welcome to Day 10 of the 31 Days to a Better Pinterest Page. I honestly can’t believe that we’re almost one third of the way there. If you’ve been reading up on my blog post every day and implementing, then I want to give you a big thank you! I appreciate you being on this journey with me.

Day 10 is going to be fun activity. It consists of two parts. The first part is for you to enjoy Pinterest for what it is, and not worry about any of the business aspects of it all. Forget how many repins you’re getting, or how what the notifications say and all that business jazz. You’re going to enjoy Pinterest for what it is.

The second part of today’s exercise is to imagine what it would be like for your ideal customer to use Pinterest. What types of terms would she be using, and what would intrigue her. This way you’re looking at how she’s using perspective from an outside perspective.

Using Pinterest Shouldn’t Be All About Business

It’s so easy to sit back and use Pinterest to help promote your business, but it’s also important to sit back and just enjoy Pinterest for what it is. It’s a great tool for discovery and inspiration.

It’s a place where you’ll find pins that will make you laugh. It’s a place where it will create wanderlust in your life. Pinterest is a place that will inspire to feel, to do, and to try. This is why I love Pinterest so much, not only because it’s great for business, because it visually reminds me that we live in a beautiful world where people are sharing their thoughts, their lives, and their passions so openly in a visual way.

I want you to start using Pinterest with the eyes of just a users, not a business.

What areas of life interest you? Is it travel? Is it cooking? Is it about how to use old doors to make amazing outdoor tables? Take the time to look through those pins and scan them. You’ll find a world of AMAZING waiting for you!

Doors can be reused as old tables.

For me personally, I love comic art. Ever since I was 12 years old and went in to get my first comics, I’ve always had a love affair with them. I love how different artists draw Batman in different styles. I love the passion of cosplayers and how they take the time to make costumes that bring comic and gaming characters to life.

Batman and Bane Cosplay

For me, I sometimes feel that I’m often stuck in Pinterest and that I have to be there, because I’m a Pinterest marketer. That’s when I pull back and ask myself why do I enjoy using this network, and why would my customers enjoy using it.

Sit back, relax and enjoy Pinterest for what it is, at least for the next half hour. Discover why it is that people loving using it.

Use Pinterest Like Your Customers

Once you’ve done that, I want you to imagine what it must be like for a potential customer to use Pinterest. (You didn’t think it was all going to be fun and games did you?)

Think of how a potential customer might discover your content on Pinterest.

Are they most likely going to discover your content through search results? Would she find your content because another influential pinner shared one of your pins? Or maybe a customer might discover your content because the pin is drop dead gorgeous that she has to stop in her tracks and look.

How would your pins stand out compared to those of your competition. Leave out all your own biases aside and try using Pinterest like one of your customers.

Can’t Find Any of Your Pins? That’s Not Good

You may have started to use Pinterest like a customer, but if you can’t find any of your own content after doing some Pinterest surfing, then it’s something to worry about.

If you’re having a tough time finding any of your content through search, or through pin hopping, then chances are that you’re not taking the time to engage with your community. Consider pinning other people’s content that’s not in direct competition with yours.

Provide your customers with resources that they want to share. Remember that most people discover pins purely by accident, usually either through search, or because another pinner shared the content.

Day 10 Actionable Step:

Take half an hour and forget about Pinterest for business. Use Pinterest purely for pleasure, and understand why customers like using Pinterest.

And then take half an hour and use Pinterest like a customer. Think of what they may type into the search box. How would they go from pin to pin, and what type of Pinterest users would they be interested in following.

Additional Resource:

Want to find out how one blogger doubled her following on Pinterest? Listen to this episode of the Oh So Pinteresting Podcast to find out.

Other than your business, what are you passionate about discovering on Pinterest. Love to hear your thoughts in the comment section.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."