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Why You Should Absolutely Buy Twitter Followers

The One Reason You Should Buy Twitter Followers

I recently had a meeting with a client in which I mentioned that it was very easy to buy Twitter followers, and it can be done very cheaply. I know a few well established marketing agencies in Vancouver that actually follow this practice. If they’re doing it for their large business clients, then you, as a small business should do it as well right?

What harm can you be doing by getting thousands of followers with odd names like @Helen0975 repeated 2000 times?

If you truly believe that the number of followers is the most important factor in having people believe you are a credible business then you should absolutely buy Twitter followers. It’s like buying dozens of singles to go on a date with you. Yes, they may get you some legitimate dates, but those people are going to find out your a fraud later on. I know I have on several occasions, and I just unfollow them because they’ve lost my trust.

However, if you believe building quality relationships with people are important, and finding a way to help those on Twitter achieve their goals, or increase their visibility then I highly suggest that you don’t buy followers. Like a real network of people, it takes time to build a community and market on Twitter.

Focus on Engaging with People who You Admire and Share Interests With

Instead, focus on engaging with people that you admire, or people who have similar interests as you. Type in search box in Twitter for words like “small business” or “SEO” to find out who on the Twittersphere is engaging in these topics. One way is to actually reach out to some of the followers you admire, and ask them who they recommend following and not just to do it through #FF (Follow Friday).

Start Small, and Organically Grow

Start small and initiate conversations with some people, don’t try to interact with all of your followers. You’ll find that some people are responsive, while others aren’t so much. Those that don’t engage- forgettaboutdem -and move on to those that are willing to engage. Build your relationships on Twitter as you would in real life at networking events. Take your time to be visible, start conversations, consistently have conversations with some of the same people, and add value to your followers.

How Do You Add Value to Your Twitter Followers

1) Share great intellectual content to the audience you want to target.

As a marketer I’ll post interesting marketing and business articles that I believe my followers would like to read. This could be articles about how mothers are influencing purchase decisions or about how Yelp ratings affect the amount of money a business makes.

2) Share great entertainment content to your relevant audience.

Let’s face it, we can all use some laughs once in a while and if we can get our followers to associate good, happy feelings with your business, then why not? A tea shop is one of our clients, and one day as I was surfing the net I saw a tea pot that said “Mr.Tea” and it had a picture of Mr. T from the classic show A-team. I then put in the tweet, “I pity the fool that doesn’t like this tea pot” and attached the link to a picture of the tea pot. It got positive reaction from the tea lovers.

3)Share about events that are happening around town.

There are so many events that may be happening at once. Helping others on Twitter know about them, and are relevant to them to you and yourself, will add you to your personal Twitter brand. It’s also a great way to meet other people in real life who are on Twitter who may be attending these events as well.

Yes you can go and buy followers, and yes you may fool some of the people into believing that you’re important, but at the end of the day, if you don’t create trust with your real followers and provide value to them, then you shouldn’t even be on Twitter.

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Vincent Ng is the founder of MCNG Marketing, and the author of Pinterest to Profits with Pintalysis and the host of the Pinterest podcast, Pictures to Profits. You can grab your free e-book on How to Search Optimize Your Pins for Pinterest and Search Engines."